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01 Brand Licensing 2012 - Cover Final 27/09/2012 17:08 Page 1 01 Brand Licensing 2012 - Cover_final 27/09/2012 17:08 Page 1 October 16th – 18th 2012 | The Grand Hall Olympia London Brand Licensing Europe 2012 Show Preview I Character I Entertainment I Lifestyle I Sport I Publishing I Charity I Art & Design Also includes details of The Licensing Academy and Screening Suites Plus full exhibitor listings and floorplan Project1_Hasbro 21/09/2012 10:18 Page 1 03 Brand Licensing 2012 - introduction_final 27/09/2012 17:07 Page 1 Brand Licensing Europe 2012 Show Preview October 16th – 18th 2012 | The Grand Hall Olympia London Introduction SHOW STORIES contents IT BARELY seems like a year ago when the licensing industry was heading to Olympia for what turned out to be the most successful Brand Licensing Europe of I 05 all time. character and entertainment It’s clear that With exhibitor numbers remaining strong and total BLE is no longer attendance reaching 7,431, the show – and organiser Advanstar – was widely praised by licensors, I 14 just about the licensees and retailers. Crucially too, the three-day brands, lifestyle and sport event saw a 22 per cent increase in retailer UK – it has attendance over 2010, while overseas visitors also grown into a true grew steadily. It’s clear that BLE is no longer just about the UK – it has I 16 grown into a true European showcase; a must-attend for anyone connected art and design European with the licensing business. The expansion of the show floor this year has meant that even more showcase; a companies can be catered for. Categories such as art and design, lifestyle, I sport, charity and heritage continue to be afforded more space, while the 18 must-attend for introduction of the Fashion District is a clever touch. publishing and services anyone Highlights are likely to include the keynote address by the co-creator of Teenage Mutant Ninja Turtles, Kevin Eastman, plus the Big Interview with I connected with FIFA’s Ralph Straus in The Licensing Academy. The sessions from Warner 20 Bros. Consumer Products and Fox always attract big crowds to the charity and heritage the licensing Screening Suite, too. Out on the showfloor, the Mind Candy booth will undoubtedly be a hive of business. Miss activity, and it is always worth a visit to see eOne, BBC, Hasbro, Mattel, ITV, I 21 it, and you really Nickelodeon, Sega, Turner and Zodiak. The Hallmark stand was a particular the licensing academy and favourite of mine last year, and I’ll also admit to having a bit of a soft spot for do risk missing Mr Men & Little Miss. screening suite out on the next The Licensing.biz team is looking forward to catching up with as many of our readers as possible and, of course, covering all of the breaking news I 22 hot property. from the showfloor, and maybe a little bit of the gossip, too. floorplan Samantha Loveday [email protected] I 23 Follow us on Twitter to keep up with all the news from the showfloor: exhibitor list @licensingbiz; @samloveday77 www.licensing.biz Brand Licensing Europe 2012 Preview 03 Start licensing_v4_Layout 1 20/09/2012 17:45 Page 1 05,08,09,10,12,13 Brand Licensing 2012 - Character & Ent_final 27/09/2012 16:53 Page 1 Brand Licensing Europe 2012 Show Preview October 16th – 18th 2012 | The Grand Hall Olympia London character & entertainment Still the largest sector of the show, brand new launches will rub shoulders with established favourites, virtual worlds and big name movie releases... I Aardman Rights The company has been doing a I Biplano is targeting sectors which tie in with Stand F010 lot of work on its boys’ portfolio this Stand C040 the fashion world, such as perfume, year, and has seen Deadly 60 really accessories, jewellery and footwear Following six months with come to life within the licensing With premises in Barcelona, Madrid, – Monkey, LIFE and football adventures on the high seas with space. Character Options has Lisboa, Paris and Shenzhen, brand Shoot. The Pirates, to sporting events enjoyed a strong reception to its Biplano works with licensors Making its BLE debut will be Mr down on the farm with Shaun the Character Building range for the including DreamWorks, LucasFilm, Bloom’s Nursery. The show Sheep’s Championsheeps, property, and will also be launching Paramount, King Features, combines live action with puppetry Aardman will be heading to BLE to a role-play line in the autumn. Nickelodeon, Sanrio, Toei and MGA to introduce children to the unveil future plans behind properties BBC Worldwide has 19 UK among others. experience of nurturing plants; a including Wallace & Gromit, Timmy licensees across all key sectors for Recent deals include the signing third series of the programme has Time and Shaun the Sheep. Deadly 60. of Sanrio properties such as Hello just been commissioned. Alongside this, Aardman will be BBC is also working towards the Kitty, My Melody and Chococat, plus In terms of classic animation, presenting its plans for co- 50th anniversary of Doctor Who in Lima Sky’s Doodle Jump. Bulldog will be presenting Roobarb production series Canimals. 2013. In addition, pre-school hit and Custard, Batfink and Garfield, Something Special, plus Baby Jake I Bruno Productions while family entertainment brand I Aurora World and Charlie & Lola will also be Stand G060 Monster Jam, Build-a-Bear Stand C001 key focuses. Workshop and Gogo’s Crazy Bones Bruno Productions will have a booth will complete the line-up. Aurora World debuted YooHoo & I BinWeevils.com dedicated to Soft Spots, Wooly and Friends back in 2007, with the idea Stand A090 Angel Cat Sugar. I Classic Media for the project coming about after Soft Spots is a range of six Stand D090 the product development team was Fast growing virtual world collectable puppies, with current tasked with creating a brand based BinWeevils.com has over 20 UK licensees including Pioneer Balloon, With the brand celebrating its 25th on rare and/or endangered species. partners on board in areas including Paso and Mishme Enterprises. anniversary, Where’s Wally? will be Current licensees include TV toys, publishing, trading cards, Meanwhile, the firm has appointed a key focus for Classic at the show. Mania, Gemma International, apparel, homewares and food. James Ha of Roireh to be the agent The property will be joined by Redan, Vogue International, Award This year a number of new in South Korea for Wooly. Licensees Postman Pat – which will see the Publications, Simba Dickie and products have hit the shelves include Goda and Movable Code. character’s first feature film released Green Board Games. including a monthly magazine from Bruno also represents Almost across the UK on May 24th 2013, as Aurora also acts as a licensee for Egmont, new book titles from Naked Animals, Twisted Whiskers, well as a new series of Postman Pat properties including The Gruffalo, Macmillan and a trading card game Fido Dido and Icebreaker SDS on Cbeebies – Mr Peabody & RSPCA, Moomins, Dear Zoo, from Panini. Character Options will Entertainment’s Slang Brands for Sherman, a new 3D film from Garfield and Humf. launch its toy line in the autumn, the Benelux and GAS countries. DreamWorks; classic pre-school with further apparel and accessories property Noddy; and Casper the I BBC Worldwide arriving pre-Christmas from I Bulldog Licensing Friendly Ghost. Consumer Products Somerbond and Trade Mark Stand G001 Stand E030 Collections. I CLC Internationally, plans are Bulldog will be showcasing a wide Stand B075 BBC will be looking to build on its developing for launches in late 2012 selection of brands on its stand at already strong programme for boys’ in the US and also into Australia in the show. These include British doll Creative Licensing Coporation will brands Deadly 60 and Doctor Who. early 2013. property Sindy – for which the firm be showing off properties including www.licensing.biz Brand Licensing Europe 2012 Preview 05 Project2_Layout 1 26/09/2012 10:38 Page 1 Project2_Layout 1 26/09/2012 10:38 Page 2 05,08,09,10,12,13 Brand Licensing 2012 - Character & Ent_final 27/09/2012 16:53 Page 2 Brand Licensing Europe 2012 Show Preview October 16th – 18th 2012 | The Grand Hall Olympia London character & entertainment Rambo, Terminator, Terminator 2: Samurai; Sesame Street; properties among pre-schoolers. with brands currently in its portfolio Judgement Day, The Deer Hunter, Despicable Me 2 (which is due for Meanwhile, a second season of including Peppa Pig, Kimmidoll, Hammer Films, Bill & Ted’s release in 2013); Star Trek; and Rastamouse has just launched on Jelly Jamm and LazyTown. It Excellent Adventure and Tarzan. Downton Abbey. Cbeebies in the UK, and the series represents over 20 brands overall. On top of this, CPLG will present has been sold to over 40 territories. I Coolabi the Chapman Entertainment Product rolling out this year covers I Entertainment Stand C050 portfolio, including Fifi and the books, DVDs, toys, music, One Family Flowertots, Roary the Racing Car, magazines, posters, stickers, Stand F005 Coolabi’s programme for Poppy Cat Little Charley Bear and Raa Raa the balloons and apparel. includes partnerships with Golden Noisy Lion. The firm is also looking to Headlining the eOne slate will be Bear, TDP Aykroyds and Silverknit, establish a licensing programme for Peppa Pig, which the firm is aiming Jumbo, Lionsgate, VMC, Trade Mark I CreaCon Animal Mechanicals, while newer to transform into an international and Alligator Books. The Joester Stand F100 properties being presented include superstar. This year will see the Loria Group is the exclusive Monster Math Squad, UMIGO, launch of merchandise in the US, licensing agent for Poppy Cat in CreaCon will be celebrating the first Battle Bears, SheZow and Beer Australia, Spain, Italy and Greece, North America.
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