01 Brand Licensing 2012 - Cover_final 27/09/2012 17:08 Page 1
October 16th – 18th 2012 | The Grand Hall Olympia London Brand Licensing Europe 2012 Show Preview
I Character I Entertainment I Lifestyle I Sport I Publishing I Charity I Art & Design
Also includes details of The Licensing Academy and Screening Suites Plus full exhibitor listings and floorplan Project1_Hasbro 21/09/2012 10:18 Page 1 03 Brand Licensing 2012 - introduction_final 27/09/2012 17:07 Page 1
Brand Licensing Europe 2012 Show Preview
October 16th – 18th 2012 | The Grand Hall Olympia London Introduction
SHOW STORIES contents IT BARELY seems like a year ago when the licensing industry was heading to Olympia for what turned out to be the most successful Brand Licensing Europe of I 05 all time. character and entertainment It’s clear that With exhibitor numbers remaining strong and total BLE is no longer attendance reaching 7,431, the show – and organiser Advanstar – was widely praised by licensors, I 14 just about the licensees and retailers. Crucially too, the three-day brands, lifestyle and sport event saw a 22 per cent increase in retailer UK – it has attendance over 2010, while overseas visitors also grown into a true grew steadily. It’s clear that BLE is no longer just about the UK – it has I 16 grown into a true European showcase; a must-attend for anyone connected art and design European with the licensing business. The expansion of the show floor this year has meant that even more showcase; a companies can be catered for. Categories such as art and design, lifestyle, I sport, charity and heritage continue to be afforded more space, while the 18 must-attend for introduction of the Fashion District is a clever touch. publishing and services anyone Highlights are likely to include the keynote address by the co-creator of Teenage Mutant Ninja Turtles, Kevin Eastman, plus the Big Interview with I connected with FIFA’s Ralph Straus in The Licensing Academy. The sessions from Warner 20 Bros. Consumer Products and Fox always attract big crowds to the charity and heritage the licensing Screening Suite, too. Out on the showfloor, the Mind Candy booth will undoubtedly be a hive of business. Miss activity, and it is always worth a visit to see eOne, BBC, Hasbro, Mattel, ITV, I 21 it, and you really Nickelodeon, Sega, Turner and Zodiak. The Hallmark stand was a particular the licensing academy and favourite of mine last year, and I’ll also admit to having a bit of a soft spot for do risk missing Mr Men & Little Miss. screening suite out on the next The Licensing.biz team is looking forward to catching up with as many of our readers as possible and, of course, covering all of the breaking news I 22 hot property. from the showfloor, and maybe a little bit of the gossip, too. floorplan Samantha Loveday [email protected] I 23 Follow us on Twitter to keep up with all the news from the showfloor: exhibitor list @licensingbiz; @samloveday77 www.licensing.biz Brand Licensing Europe 2012 Preview 03 Start licensing_v4_Layout 1 20/09/2012 17:45 Page 1 05,08,09,10,12,13 Brand Licensing 2012 - Character & Ent_final 27/09/2012 16:53 Page 1
Brand Licensing Europe 2012 Show Preview
October 16th – 18th 2012 | The Grand Hall Olympia London character & entertainment Still the largest sector of the show, brand new launches will rub shoulders with established favourites, virtual worlds and big name movie releases...
I Aardman Rights The company has been doing a I Biplano is targeting sectors which tie in with Stand F010 lot of work on its boys’ portfolio this Stand C040 the fashion world, such as perfume, year, and has seen Deadly 60 really accessories, jewellery and footwear Following six months with come to life within the licensing With premises in Barcelona, Madrid, – Monkey, LIFE and football adventures on the high seas with space. Character Options has Lisboa, Paris and Shenzhen, brand Shoot. The Pirates, to sporting events enjoyed a strong reception to its Biplano works with licensors Making its BLE debut will be Mr down on the farm with Shaun the Character Building range for the including DreamWorks, LucasFilm, Bloom’s Nursery. The show Sheep’s Championsheeps, property, and will also be launching Paramount, King Features, combines live action with puppetry Aardman will be heading to BLE to a role-play line in the autumn. Nickelodeon, Sanrio, Toei and MGA to introduce children to the unveil future plans behind properties BBC Worldwide has 19 UK among others. experience of nurturing plants; a including Wallace & Gromit, Timmy licensees across all key sectors for Recent deals include the signing third series of the programme has Time and Shaun the Sheep. Deadly 60. of Sanrio properties such as Hello just been commissioned. Alongside this, Aardman will be BBC is also working towards the Kitty, My Melody and Chococat, plus In terms of classic animation, presenting its plans for co- 50th anniversary of Doctor Who in Lima Sky’s Doodle Jump. Bulldog will be presenting Roobarb production series Canimals. 2013. In addition, pre-school hit and Custard, Batfink and Garfield, Something Special, plus Baby Jake I Bruno Productions while family entertainment brand I Aurora World and Charlie & Lola will also be Stand G060 Monster Jam, Build-a-Bear Stand C001 key focuses. Workshop and Gogo’s Crazy Bones Bruno Productions will have a booth will complete the line-up. Aurora World debuted YooHoo & I BinWeevils.com dedicated to Soft Spots, Wooly and Friends back in 2007, with the idea Stand A090 Angel Cat Sugar. I Classic Media for the project coming about after Soft Spots is a range of six Stand D090 the product development team was Fast growing virtual world collectable puppies, with current tasked with creating a brand based BinWeevils.com has over 20 UK licensees including Pioneer Balloon, With the brand celebrating its 25th on rare and/or endangered species. partners on board in areas including Paso and Mishme Enterprises. anniversary, Where’s Wally? will be Current licensees include TV toys, publishing, trading cards, Meanwhile, the firm has appointed a key focus for Classic at the show. Mania, Gemma International, apparel, homewares and food. James Ha of Roireh to be the agent The property will be joined by Redan, Vogue International, Award This year a number of new in South Korea for Wooly. Licensees Postman Pat – which will see the Publications, Simba Dickie and products have hit the shelves include Goda and Movable Code. character’s first feature film released Green Board Games. including a monthly magazine from Bruno also represents Almost across the UK on May 24th 2013, as Aurora also acts as a licensee for Egmont, new book titles from Naked Animals, Twisted Whiskers, well as a new series of Postman Pat properties including The Gruffalo, Macmillan and a trading card game Fido Dido and Icebreaker SDS on Cbeebies – Mr Peabody & RSPCA, Moomins, Dear Zoo, from Panini. Character Options will Entertainment’s Slang Brands for Sherman, a new 3D film from Garfield and Humf. launch its toy line in the autumn, the Benelux and GAS countries. DreamWorks; classic pre-school with further apparel and accessories property Noddy; and Casper the I BBC Worldwide arriving pre-Christmas from I Bulldog Licensing Friendly Ghost. Consumer Products Somerbond and Trade Mark Stand G001 Stand E030 Collections. I CLC Internationally, plans are Bulldog will be showcasing a wide Stand B075 BBC will be looking to build on its developing for launches in late 2012 selection of brands on its stand at already strong programme for boys’ in the US and also into Australia in the show. These include British doll Creative Licensing Coporation will brands Deadly 60 and Doctor Who. early 2013. property Sindy – for which the firm be showing off properties including www.licensing.biz Brand Licensing Europe 2012 Preview 05 Project2_Layout 1 26/09/2012 10:38 Page 1 Project2_Layout 1 26/09/2012 10:38 Page 2 05,08,09,10,12,13 Brand Licensing 2012 - Character & Ent_final 27/09/2012 16:53 Page 2
Brand Licensing Europe 2012 Show Preview
October 16th – 18th 2012 | The Grand Hall Olympia London character & entertainment
Rambo, Terminator, Terminator 2: Samurai; Sesame Street; properties among pre-schoolers. with brands currently in its portfolio Judgement Day, The Deer Hunter, Despicable Me 2 (which is due for Meanwhile, a second season of including Peppa Pig, Kimmidoll, Hammer Films, Bill & Ted’s release in 2013); Star Trek; and Rastamouse has just launched on Jelly Jamm and LazyTown. It Excellent Adventure and Tarzan. Downton Abbey. Cbeebies in the UK, and the series represents over 20 brands overall. On top of this, CPLG will present has been sold to over 40 territories. I Coolabi the Chapman Entertainment Product rolling out this year covers I Entertainment Stand C050 portfolio, including Fifi and the books, DVDs, toys, music, One Family Flowertots, Roary the Racing Car, magazines, posters, stickers, Stand F005 Coolabi’s programme for Poppy Cat Little Charley Bear and Raa Raa the balloons and apparel. includes partnerships with Golden Noisy Lion. The firm is also looking to Headlining the eOne slate will be Bear, TDP Aykroyds and Silverknit, establish a licensing programme for Peppa Pig, which the firm is aiming Jumbo, Lionsgate, VMC, Trade Mark I CreaCon Animal Mechanicals, while newer to transform into an international and Alligator Books. The Joester Stand F100 properties being presented include superstar. This year will see the Loria Group is the exclusive Monster Math Squad, UMIGO, launch of merchandise in the US, licensing agent for Poppy Cat in CreaCon will be celebrating the first Battle Bears, SheZow and Beer Australia, Spain, Italy and Greece, North America. UK broadcast anniversary of pre- Goggles. with the firm keen to meet with Coolabi is extending the reach of school show, City of Friends. potential partners which can Poppy Cat with consumer marketing First broadcast in the Nordic I Edebé Licensing increase the brand’s footprint in activities across live events, region in 2010, the series has now Stand E128 international territories. promotions and digital media. been sold into 180 countries Ben & Holly’s Little Kingdom has Purple Ronnie – which is worldwide and translated into 22 The agency handles key properties been boosted with new episodes celebrating its 25th anniversary this languages. It made its UK debut on in Spain and Portugal. airing in the UK, and the brand is year – will also be on the stand. Milkshake in October 2011 – by These include art brands such as due to step up a gear with the March 2012 ratings reflected an 83 Catalina Estrada and Charuca, launch of its first live stage show I CPLG per cent growth in viewership, with classic characters like Holly Hobbie and app. It also has a partnership Stand D050 more than 1.6 million children tuning and Calimero, plus Dakar and Tour with Jeans for Genes Day. in to an episode of City of Friends. de France. eOne will also present new A raft of entertainment properties Success in the Nordics has also This year at the show, Edebé property Justin and the Knights of will be presented by CPLG, kicking recently been cemented with a long- Licensing will also be showing new Valour, while Humf will round out off with the brand everyone is term broadcast deal with Turner additions to its catalogue – Monster the portfolio. currently talking about: Skylanders. Broadcasting. Jam and Gorjuss. The company represents the I Fluid World Activision brand across all of its I DHX Media I El Ocho Stand A065 territories. Stand F065 Stand E121 Also on the stand will be The Fluid World represents brands Only Way is Essex (existing DHX – together with its subsidiary The Spanish-based agency was including Hello Kitty, Sanrio licensees for which include Wildbrain Entertainment – will be founded in 2003 and specialises in characters, Mr Men & Little Miss and Somerbond, Fashion UK and showcasing a varied slate at BLE. handling pre-school brands. It has Chupa Chups, all of which it will be Football Mania); WWE (which has Yo Gabba Gabba airs seven days represented a number of key showcasing at BLE. The firm has over 160 partners on board a week on Nick Jr and remains one properties in Spain and Europe recently signed a raft of deals for Mr worldwide); Power Rangers Super of the most popular entertainment including Pocoyo and Pokémon, Men & Little Miss.
08 Brand Licensing Europe 2012 Preview www.licensing.biz 05,08,09,10,12,13 Brand Licensing 2012 - Character & Ent_final 27/09/2012 16:53 Page 3
Brand Licensing Europe 2012 Show Preview
October 16th – 18th 2012 | The Grand Hall Olympia London character & entertainment
I FremantleMedia To complement the product range is bringing two pre-school properties I ITV Studios Global Enterprises in M&S, a market-wide publishing to BLE, Cloudbabies and Abadas. Entertainment Stand E050 programme will launch in Hoho has already signed a Stand D040 spring/summer 2013, with a launch number of key licensing partners for FremantleMedia Enterprises will be range to include story books, activity Cloudbabies including Vivid, ZeptoLab’s Cut the Rope will have a showcasing key brands including books and a cook book. Penguin, Abbey Home major presence, with licensees and Tree Fu Tom, Wizards vs Aliens, Entertainment, Immediate Media, retailers able to hear more about the Monsuno, Danger Mouse and I Hari’s World Hallmark, Tigerprint, MV Sports, fast growing brand. Rainbow, Rebecca Bonbon, The X Stand B048 Aykroyd and TDP, Rainbow The firm will also be looking for Factor, Got Talent, Celebrity Juice, Productions and Universal. licensees for Matt Hatter Chronicles, Take Me Out, Farmer Wants A Wife Already a hit in the UK, Hari’s World Meanwhile, Hoho Entertainment which it represents in the UK, Eire, and Grand Designs. is also now being distributed across recently acquired the licensing and Australia and New Zealand for Singapore and Malaysia, with TV distribution rights to Abadas, consumer products merchandise, I Grani & Partners further publishing licences and which is a multimedia animation home entertainment and Stands E110-E112 distribution agreements being lined series that airs on Cbeebies and promotional rights. up for neighbouring regions. helps children learn language Classic pre-school brand Babar The Giochi Preziosi Group will be A Hari’s World book series is through play. and Classic Thunderbirds will also showcasing its newest premium available, weaving in the character’s Hoho is actively looking for be a key focus, lining up alongside proposals for The Smurfs and Hello ‘play safe, not sorry’ ethos into each licensees in toys/plush, books, Hell’s Kitchen USA and Come Dine Kitty, as well as Gormiti, Dino Froz, adventure. The publishing games and puzzles. With Me. Spongebob Squarepants and programme will feature ten titles, Teenage Mutant Ninja Turtles while there is also a plush range and I Imira Entertainment I Lisle International among others. a SafetySack initiative with schools. Stand E128 Stand F020 I I Hallmark Hasbro Brand Imira will be showcasing Lucky Fred Lisle’s line-up includes Almost Stand B005 Licensing & Publishing and retro Japanese brand, Kumis. Naked Animals, which features an Stand D020 Lucky Fred has been sold to over oddly lovable assortment of free- Emily Button is the real life ragdoll 163 territories worldwide, including spirited animals in their underwear, which is currently enjoying success The firm will look to continue the two new major TV deals with who run a beach-front hotel like kids through an exclusive retail message it started at last year’s Nickelodeon Germany and OFR at a summer camp. partnership with Marks & Spencer. show, highlighting its global brand Austria. TF1 Licences (France) and Most recently, Little Monsters The retailer has extended the portfolio. Key properties on the Coscoi (South Korea) have joined joined the company’s portfolio – the exclusivity period for a further 12 stand will include Transformers, My CPLG (Germany, Italy and Benelux) property previously had 35 per cent months to September 1st, 2013. Little Pony, Littlest Pet Shop, as licensing agents. broadcast share on BBC and is set Building on the current range of Monopoly, Nerf, Furby and Tonka. Meanwhile, Imira will be looking for a revival with a new TV series products – which includes toys, to expand the consumer products and an increase in publishing titles. stationery and arts and crafts – the I Hoho Entertainment programme for Kumis. Pac-Man and the Ghostly line will expand from autumn/winter Stand F120 The Japanese-inspired brand Adventures is another new addition, to include outerwear, nightwear, features four geishas, a Buddha and with Lisle acting as the agent for the underwear, bedding and a new Start up children’s production and a ninja, each with their own UK. Bandai is set to launch a toy friend, Chester, in the toy collection. rights management company Hoho personalities and style. line in the second half of 2013. www.licensing.biz Brand Licensing Europe 2012 Preview 09 05,08,09,10,12,13 Brand Licensing 2012 - Character & Ent_final 27/09/2012 16:53 Page 4
Brand Licensing Europe 2012 Show Preview
October 16th – 18th 2012 | The Grand Hall Olympia London character & entertainment
In addition, Namco will be the year with partnerships in Monsters: Music Rox, hit number website and a licensing and introducing new video games. clothing, beauty, home furnishings, four in the UK charts. merchandising campaign. Roxx, The Trash Pack, Pampered consumer electronics, stationery, Q4 sees more platform Girls and ZhuZhu Pets will also be creative play and sporting goods. expansion to the consumer with the I Nelvana Enterprises on the firm’s stand. Publishing also continues to be a launch of second DS title Moshlings Stand F090 major category for the brand, while Theme Park in the UK, Australia and I Ludorum the first Monster High DVD will be North America; two new global Nelvana will feature Babar and the Stand D065 released this year. mobile titles from GREE; plus QSR Adventures of Badou, Beyblade: Hot Wheels has expanded from a partnerships, new product lines and Metal Fury/Beywheelz and Franklin Chuggington arrives at BLE with an toy brand into a boy brand with partnerships across all categories & Friends at BLE. all-new track system from Tomy and deals in sporting goods, stationery and international expansion across Both vintage and modern Babar a fresh TV series. and publishing, while Fisher-Price is Asia, South Africa, South America are being supported by a rich style Tomy’s Stack Track system for continuing with its campaign that and Europe. guide, with the character taking on Chuggington Die-Cast is due to allows the brand to build a deeper The Moshi team will also unveil the role of ambassador for Unicef launch in the UK and Europe emotional connection with today’s ambitious licensing and retail plans, until August 2013. New agents have throughout spring/summer 2013. It mums. Finally, the Scrabble brand the breakout of popular character been signed in the UK (ITV) and means that children can take train continues to grow within the Poppet and discuss Moshi’s strong Russia (Rio Licensing). play to new heights, allowing them licensing space, with products retail distribution including Moshi Beywheelz is a new chapter in to build upwards. including Scrabble Collection from Zones in dedicated retailers. the Beyblade franchise, with 13 half- It features collectable engines, Wild & Wolf. With a successful site launch into hour episodes showcasing the new track packs and play-sets. Spanish, the firm will also be laying toys from master licensee Hasbro. A A new series of Chuggington is I Mind Candy the foundations for Spain and new stadium – the Destroyer Dome also now in production, with delivery Stand B198 Latin America. – will be available for Christmas. beginning from spring 2013 through Finally, Franklin & Friends boasts to spring 2014. Mind Candy will be showcasing the I Moonscoop partners including Ravensburger, latest updates, and a few surprises, Stand D130 Leomil, Dujardin, PaperBox and I Mattel for its global hit children’s brand Hachette among others. Stand D100 Moshi Monsters. Moonscoop’s focus will be girl’s pre- Sales of the Moshling figurines school TV series, Chloe’s Closet. In I Nickelodeon & Number one girls property Barbie from Vivid have reached well over the UK and Ireland, master toy Viacom Consumer burst into 2012 with a new brand 45 million, while over one million licensee Golden Bear has already Products campaign – ‘Wow, see what books from Penguin and more than launched a product line in Argos Stand D070 happens when you play with Barbie’. 170 million trading cards from Topps with upcoming launches planned for The year-long initiative is being have been sold globally. Tesco, Asda, Smyths and Amazon. Teenage Mutant Ninja Turtles will be communicated across all segments The debut DS title Moshi This will be supported by targeted a major focus for NVCP, with the of the Barbie franchise, from toy to Monsters Moshling Zoo topped the marketing activity including new TV series hitting screens this stationery and creative play, sporting DS charts, while the Moshi campaigns on key online sites. autumn. Nickelodeon is already goods, health and beauty and Magazine doubled its circulation this In addition, Code Lyoko Evolution committed to creating episodes until consumer electronics. year and remains the biggest selling is due for launch in early 2013. The the end of 2015, with a movie Meanwhile, Monster High has kids title in the UK. Earlier in the CGI animation and live action show planned to premiere in May 2014 expanded its presence throughout year, debut music album Moshi will be backed up by an official from Paramount.
10 Brand Licensing Europe 2012 Preview www.licensing.biz THE UNIVERSITY OF OXFORD BRAND LICENSING PROGRAMME
World famous for its accomplishments, traditions and sporting heritage, as well as some of the finest museum and library archives, the University of Oxford licensing programme offers a wealth of creative resource and opportunity.
To find out more, visit Performance Brands, stand E045 at BLE 2012 or visit www.oxfordlimited.co.uk
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Brand Licensing Europe 2012 Show Preview
October 16th – 18th 2012 | The Grand Hall Olympia London character & entertainment
Evergreens Spongebob except in North America, Australia, merchandise to commemorate I Space Enterprises Squarepants and Dora the Explorer New Zealand and the UK, where the anniversary. Stand C148 will have fresh initiatives including Jakks Pacific is the master Current global licensing partners new online content, while the firm toy licensee. on board for the Megaforce launch Space Enterprises will be presenting will look to further strengthen girls’ Also on the booth will be Mia and include Bandai and Mega Brands. In The Hive and comedy classic Monty brand Winx Club. Products including Me, Huntik Secrets and Seekers addition, the programme for Power Python at the show. dolls, role-play, dress-up and softs and Pop Pixie. Rangers Samurai also continues. Pre-school hit The Hive already are already in the market or due to Saban will also be showcasing has partners including Mookie, launch in the autumn. 2013 will also I Rocket Licensing the Paul Frank brand, led by iconic Avanquest, LeapFrog, EMI, see the launch of the Let Your Stand G005 monkey Julius. Licensees include Moonpig, Blues Clothing, Jupiter Wings Shine marketing campaign. Pan Am, Play Imaginative, TV Toys and Aykroyds TDP. In the pre-school sector, Bubble Rocket has been charged with Mania, Go Sport and Sky Brands The show is currently aired on Guppies has just had season three building on the UK success of The among others. ITV in the UK and ABC in Australia, green lit for production. The show World of Eric Carle brands, with an while The Walt Disney Company will see its first consumer products initial focus on The Very Hungry I Sega EMEA broadcasts it in over 150 launch in autumn 2013, with a range Caterpillar. The firm will also be Stand C100 countries and is reporting of toys from global master toy presenting the world’s most watched continuously high ratings. licensee, Fisher-Price. web series. Annoying Orange and The licensing programme for Sonic Meanwhile, Monty Python DVDs Meanwhile, NVCP adult classic MGM film, Rocky. the Hedgehog continues its are selling strongly. properties include Beavis & Butt- August 2013 will see the launch momentum across Europe. The launch of the entire head and South Park, while the new of the updated 1987 classic There are over 40 licensees catalogue on HD on iTunes and the MTV Classic programme looks to Robocop, starring Gary Oldman and across a range of categories such creation of an official YouTube pay tribute to 30 years of originality, Samuel L Jackson, with Rocket as toys, publishing, stationery, channel has also led to millions of focusing on the creativity of the on- unveiling its licensing plans at bedding and apparel. new fans discovering the comedy. air animations of the 1980s, 1990s the show. A number of deals have been and 2000s and bringing them to life Dr Seuss, Princess Pearl, Mrs signed over the last few months I The Copyrights on product using traditional design Brown’s Boys, Olly the Little White including Sun City for apparel in Group methods – 3D modelling, felt tip pen Van and A-Z Guides complete the France, Stampii worldwide for digital Stand C010 and collage. varied line-up. trading cards and Macmillan for a search and find book. Copyrights will present classic I Rainbow I Saban Brands With over 74 million video games brands Paddington Bear, The Stand E020 Stand D005 sold worldwide to date, brand Snowman and The Country Diary of awareness is set to increase with an Edwardian Lady. Headlining Rainbow’s slate will be 2013 marks the 20th anniversary of new game releases across different In addition to this, the revitalised Winx Club series five. the Power Rangers brand. platforms this year. company will be launching two new The property has 365 licensees, To mark the milestone, Saban will New boxed released Sonic & All- properties at the show. with global partners including launch Power Rangers Megaforce, Stars Racing Transformed is due in The first is a portfolio of designs Bandai Namco, Unilever and which is due to air in early 2013 on mid-November on Xbox 360, created by Japanese designer Benetton, and a range of toys linked Nickelodeon in the US. PlayStation 3, PlayStation Vita and Shinzi Katoh, plus infant fashion to new TV show. There will also be a new Nintendo 3DS, while Sonic brand Bunnies by the Bay, which is Winx Club dolls are produced for consumer products programme, Adventure 2 is due in October for already a success across the US the worldwide market by Witty Toys, featuring unique content and console download. and Asia. 12 Brand Licensing Europe 2012 Preview www.licensing.biz 05,08,09,10,12,13 Brand Licensing 2012 - Character & Ent_final 27/09/2012 16:54 Page 6
Brand Licensing Europe 2012 Show Preview
October 16th – 18th 2012 | The Grand Hall Olympia London character & entertainment
I Turner CN Guy with new retail and promotional I Warner Bros. autumn/winter 2013 product Enterprises partnerships. Sons of Anarchy will Consumer Products launches. Stand E070 continue to grow and plans for New Stand D125 In addition, the firm will also be Girl are also kicking off. showcasing popular arts and crafts TCNE returns to BLE with a full FCP’s expansion into the WBCP arrives at BLE with an show Mister Maker; pre-school portfolio of studio-owned brands interactive space includes new impressive marquee line-up success stories Little Princess and and third party properties. online and console games for Ice anchored by tentpole films Man of Waybuloo; plus Simon’s Cat, where Leading its slate is boys’ action Age, Family Guy and Aliens, plus Steel and The Hobbit: An it has opportunities in toy, gift, brand Ben 10 with a new series, the launch of its global Unexpected Journey. novelty and apparel. Ben 10: Omniverse, featuring new ecommerce business. In support of The Hobbit Trilogy, Meanwhile, Zodiak Kids Paris will aliens and challenges. LazyTown, WBCP is working with top-tier be presenting Ddee, a new pre- meanwhile, now airs twice daily on I Universal licensees including Vivid, Lego, school property based on a Korean Cartoonito, alongside Turner’s line- Partnerships & Harper Collins, Eaglemoss, concept. There are 25 licensees to up of pre-school content and brands Licensing Ravensburger and Rubie’s, among date and 500 skus in Asia alone, across EMEA to 136 million Stand H080 many other global partners. while there are also 60 new Ddee households in 112 territories. In addition to Man of Steel, the stores opening in China this year. Brands to watch out for include Universal Partnerships & Licensing DC Comics franchise will continue The firm will be looking for comedy-focused properties, The will be presenting an array of to grow, with WBCP introducing opportunities in the UK and Europe. Amazing World of Gumball and properties including Despicable Me licensing opportunities based on Meanwhile, the licensing drive for Adventure Time. 2, the hotly tipped sequel to 2010’s new animated TV series Young Redakai continues to grow. $540 million blockbuster movie. Justice: Invasion, Beware the Turner/Cartoon Network Enterprises I Twentieth Century Batman and Teen Titans Go. is the exclusive licensing agent for Fox Consumer I V&S Entertainment Classics Scooby-Doo, Looney EMEA (excluding France), USA and Products Stand E120 Tunes and Tom & Jerry will also Latin America, with a programme Stand E040 feature on the bill. planned to roll out in 2013. V&S believes that attendance at the FCP will be bringing its mix of film event will reinforce pre-school brand I Zodiak Rights and TV brands to BLE. The firm has Everything’s Rosie as a leading Stand F030 extended the brand experience of player in the licensing industry. the Ice Age franchise into live The show is now being aired in Zodiak Rights will arrive at the show entertainment with the debut of Ice 150 countries and has 45 licensees with a raft of newly signed partners Age: The 4D Experience attraction on board, and Vickie Corner, MD at for pre-school show Tickety Toc, and arena show, Ice Age Live: A V&S, is promising more news to including Vivid as master toy. Mammoth Adventure. share at BLE. “2011 was Rosie’s Already a ratings success in the Other film properties include Epic first year and we were delighted with UK on Nick Jr, the show will arrive and Rio 2 from Blue Sky Studios the response,” she says. “Our on Milkshake later in the year, and is and Steven Spielberg’s presence at the show demonstrated also due to premiere in the US, Robopocalypse. the strength of the series and Benelux and Germany on Nick and FCP will celebrate The Simpsons’ showcased the licensing potential. in France this autumn. historic run with an all-out blitz for Over the course of three days last The focus at BLE is on adding the show’s 25th anniversary, while year, we secured both new new partners and building licensing also turning up the heat on Family licensees and retail space.” programmes for key markets for www.licensing.biz Brand Licensing Europe 2012 Preview 13 14,15 Brand Licensing 2012 - Brands_final 27/09/2012 17:11 Page 1
Brand Licensing Europe 2012 Show Preview
October 16th – 18th 2012 | The Grand Hall Olympia London brands, lifestyle & sports
I Allsorts Licensing bedding, home furnishings, stationery from Blueprint. UK At the show this year, the firm will Stand F115 stationery, jewellery and adult Greetings will also unveil its card be highlighting Monster Jam from products. range this autumn, while 2013 will Feld Entertainment and Gorjuss Allsorts Licensing will be bringing its Also being showcased will be The see the first Kimmidoll Junior from Santoro London. collection of classic brands to BLE: Beatles – which Mickler has worked launches. Baby Boop, Betty Boop, Felix the on since 2003 – Moomin, Tetris Cards and gifting for cute knitted I IMG Licensing Cat, Flash Gordon, Olive Oyl, Baby (which has a new style guide to dog Boofle will be available across Stand G110 Popeye and Popeye. show off to potential partners) and the High Street from 2013, while The big link for Betty Boop is the Horrid Henry. Blueprint is also launching For the first time at BLE, the Royal ad campaign for the Lancome stationery and bag ranges. Navy, Army and Royal Air Force will brand, Hypnose Star, which is a I CPLG Sport Meanwhile, Miffy will make its big all be exhibiting. worldwide campaign and launched Stand D050 screen debut with a 70-minute The Royal Navy is the oldest of in the UK at Selfridges. movie premiering in Holland in the three services, operating across Elsewhere, a Miss Dolly book CPLG will be showcasing some of January. land, sea and air, with the Royal range from Autumn Publishing is the world’s highest profile sporting Key licensees include Rainbow Marines Commandoes. Licensees due to expand; Yogadogz is building properties at the show including Designs, Sapona, Zak, Penny include Citizen, with the new Royal up a strong following in the UK, England Rugby, Tour de France, Kennedy and Copywrite. Marines Commando Watch, and Australia, New Zealand and Russia, Marylebone Cricket Club and St Other properties being Airfix, which has recently launched where Academy’s back to school Andrews Links. showcased will include Edward the Royal Navy Type 45 destroyer. range is selling well and 2013 In addition, the agency continues Monkton, Madeleine Floyd and One Partners for the British Army calendars are due to launch. to work with West Ham United, Big Element. include UK Gear for fitness shoes Finally, Hagar the Horrible is Fulham FC, the Ford Abu Dhabi and the Guardian for fitness attracting interest in the men’s World Rally Team, French Football I Edebé Licensing training, while the RAF is backed by apparel and giftware sectors. Federation, UK Sport and the Stand E128 Casio, with the new RAF G Shock Fédération Equestre Internationale. watch, and Widdop, with a new I Caroline Mickler Ltd Edebé has built up a solid giftware line. Stand B085 I DRi Licensing reputation for working with brands The HM Armed Forces brand, Stand C010 in Spain and Portugal. It has grouping together all three services Fifty Shades of Grey is sure to be a enjoyed success with properties under licence to Character Options, big draw for Mickler at the show; Lifestyle trend brand, Kimmidoll including Catalina Estrada, continues to be popular, with wave categories being discussed include continues to grow following the Charuca, Holly Hobbie, Calimero, three of the micro figures hitting lingerie/sleepwear, apparel, beauty, launch of Enesco’s gift line and Dakar and Tour de France. stores in the summer.
14 Brand Licensing Europe 2012 Preview www.licensing.biz 14,15 Brand Licensing 2012 - Brands_final 27/09/2012 17:11 Page 2
Brand Licensing Europe 2012 Show Preview
October 16th – 18th 2012 | The Grand Hall Olympia London brands, lifestyle & sports
I JELC seen strong growth, while the Ford Tracy Beaker and other characters Oxford licensing programme draws Stand E010 licence is now represented in from the successful book series, as all these elements together. categories including apparel, well as Asterix and Party Paws will The last 12 months has seen the JELC will present a varied line-up, footwear, mobile phone and be showcased. back to school category go from from Ultimate Fighting computer accessories. Dennis & Gnasher, Bananaman, strength to strength with new deals Championship through to the The Beano and The Dandy will in Italy, Poland, Romania and Iberia. Bamforth Vintage Collection of I Start Licensing feature alongside DC Thomson. In apparel, the preppy trend for seaside postcards. Stand F040 Licensees include Ashley Wilde, clean-cut, relaxed campus style Mixed martial arts brand UFC Wild & Wolf, Lagoon, Signature clothing continues to be driven by has been growing in the video, Start Licensing will be featuring Gifts, Portico and Vogue. high profile fashion brands, which is equipment, apparel and publishing Britvic’s brands – Tango, J20, R helping to create interest in Oxford sectors. JELC will also be showing Whites, Robinson’s and Fruit Shoot. I The Smiley Company from European and US prospects. off Turizmo – at the core of the The licensing programme includes Stand D165 Global furniture licensee, Halo concept is a group of metal Tango Chocolate from Kinnerton, Asia, far exceeded sales creatures that can shift form robot- Tango Spray Candy from Rose Smiley will be taking a new position expectations with the launch of the like characters into vehicles. Marketing, R Whites and Fruit in the Fashion District. With over 30 Oxford Collection last year. The Other brands will include Gem Shoot ice lollies from Frederick’s new deals in the past six months, 2013 collection will be premiered at Fairies, Plain Lazy, The Froobles Dairies, a Fruit Shoot-branded many in apparel, Smiley has Maison & Objet in Paris this autumn, and My Cat Pip. Deals struck by Smencils range from Learning developed a series of new sub- under the ‘Oxford by Timothy Brand Extensions Russia will also Resources and Robinson’s brands under its Original Smiley and Oulton’ brand. Inspired by the be announced. confectionery from Honeycomb. Smileyworld properties. New deals heritage and traditions of Oxford, Start will also feature Unilever’s have also been secured in stationery, the new ranges of furniture, soft I Performance Brands brands Pot Noodle, Peperami, back to school, gift, electronics, furnishings and bags are also Stand E045 Colman’s Mustard, Bovril, Slim-Fast promotions and beverages. influenced by the preppy trend and and PG Tips. Recent signings present Oxford in a traditional Agency Performance Brands include Enesco for a range of Bovril I University of Oxford vintage style complemented by recently welcomed three British giftware and BC International for Stand E045 dashing stripes and daring colours. brands to its client list: RF Scott, Peperami and Pot Noodle apparel. UK kitchen textiles partner, McKenzie and BSA. These join Start’s stand will also feature Famous for its academic excellence McCaw Allan, has also used pattern strong performers Oxford University, Bang on the Door, where co-creator and research, heritage and sporting derived from archive material on tea Top Trumps, Ford and Carbrini. Karen Duncan will be available to traditions, archives and collections, towels, aprons and oven gloves, all Oxford University in particular has meet licensees. Jacqueline Wilson’s plus its Alumni, the University of launching this autumn.
www.licensing.biz Brand Licensing Europe 2012 Preview 15 16 Brand Licensing 2012 - Art & Design_v3 27/09/2012 16:56 Page 1
Brand Licensing Europe 2012 Show Preview
October 16th – 18th 2012 | The Grand Hall Olympia London art & design
The art and design area is well worth checking out, with some stunning images available for licensing across a variety of product sectors...
I Animura In addition, Active Merchandising I Mary Evans jewellery, housewares, partyware, Stand G145 is developing the brand for Picture Library wall décor, publishing, media A previous winner of License This, Germany, Switzerland and Austria, Stand F150 accessories, fashion apparel and Animaru is back at the show having with agency deals currently being One of the UK’s leading sources for beauty products. enjoyed success in the greetings struck for South East Asia and historical images, Mary Evans has a Santoro’s Eclectic Collection card sector. There are over 300 China, too. vast library available for licensing. features a portfolio of stylish designs animal characters, with the firm The firm also represents hundreds currently available on fashion bags, eyeing up the apparel, I Kathryn Thomas of archives and collections including cosmetic bags, stationery, gifts, stationery/paper goods, toys and Originals David Wright’s pin-ups, the Medici greetings cards and accessories in games categories among others. Stand E173 Society, Playhour and Bonzo. over 35 countries. New licensees A first time exhibitor at the show, include Ashleigh & Burwood, Pictura I Art House Licensing Kathryn Thomas has been I MGL Licensing Sarl and Ceanothe SAS. Stand F165 producing original oil paintings for Stand E130 The new art licensing agency 25 years. Thomas – who will be at Leading MGL’s line-up this year will I Two Little Boys represents over 50 contemporary the show with her husband – has be children’s property Marsh Mellow. Stand B088 artists and leading properties. chosen to release her imagery of Penguin Children’s is already on The winner of the License This These include Glasgow Museums, land, sea, sky and space for use on board for the colourful brand. MGL award at last year’s show, Two Little House of Travilla, Rosanna Rossi a wide range of products. Each will also be showcasing new artwork Boys is returning to BLE this year to and Paul Thurlby. image is unique and can be used on from favourites Extreme Zombies claim its prize of a free stand. New materials from fashion to umbrellas, and Hot Foot, as well as new titles include How To Behave on a I Fatina Dreams watering cans to tents. collections from British artists Peter Date, How to Save Money and more Stand E180 Adderley and Reilly. as single cells for maximum impact. Initial Fatina Dreams product has hit I Lo Coco Licensing New signings come from shelves across Europe with further Stand F070 established US artists Sarah Beise I Withit ranges coming to market this Lo Coco’s Keith Kimberlin brand and Mindy Pierce. Stand F085 autumn and early in 2013. offers an extensive collection of Withit will focus on Phizzogs and New Editions stationery range kitten and puppy photography. I Santoro London Doodleboos, looking to build the launched in April in Holland, Founded in 1990, the agency has Stand F130/F135 licensee base for both properties Belgium, Germany and Switzerland, licensed product in over 70 countries. Santoro’s Gorjuss has already across the UK and EMEA. while autumn will see the first Fatina proved a hit across the world, with The firm will be looking to extend accessories ranges hit worldwide. I Loveday Designs products now available in over 40 both brands across homewares, The fashion apparel line is also Stand F152 countries. Ranges launched to date gifting, greetings cards and poster due to launch in the UK in early The card and gift design firm include special edition collectable categories. Phizzogs is a cartoon- 2013, with a high profile retail specialises in high quality, original, dolls, high-end gifts, fashion bags, style art brand, targeting the slightly partnership secured. Gifts, fashion modern, fresh and humorous accessories, home fragrances, arts risqué and attitudinal teenage age- bags and cosmetics will add to the images. The company is interested in and crafts, chocolates and gift group, while Doodleboos are six range in the spring with Poolebeck targeting the accessories, apparel, confectionery, greetings cards, animal characters targeting mums joining Gemma International, which food and drink, housewares, gifts, postcards, puzzles and kitchen and the pre-school market. is the greetings cards licensee for publishing, sporting goods, textiles. Santoro is keen to discuss Withit will also be launching new the New Editions brand. stationery, toys and games sectors. opportunities in categories including artwork for Cheeky and Miss Cheeky. 16 Brand Licensing Europe 2012 Preview www.licensing.biz Project2_Layout 1 21/09/2012 10:25 Page 1
Come and visit us at Brand Licensing Europe, Stand E050 Pindy O’Brien VP, Brand Licensing & Retail UK brought to you by Email: [email protected] Tel: +44 (0) 20 7691 6789 www.fmekids.com
*Kids 4-6 (August 2012) A CBeebies & FME co-production. ©BBC and FremantleMedia Enterprises Limited MMX. BBC CYMRU WALES in association with FremantleMedia Enterprises production for CBBC (UK). ©BBC 2012. Produced by Dentsu, Jakks Pacific & FME. TM & ©2012 Pacific Animation Partners LLC “Monsuno” TM & ©2012 JAKKS Pacific, Inc. All Rights Reserved. Licensed by FremantleMedia Enterprises 18 Brand Licensing 2012 - Publishing & Services_final 27/09/2012 16:57 Page 1
Brand Licensing Europe 2012 Show Preview
October 16th – 18th 2012 | The Grand Hall Olympia London publishing & services
A number of brands with their roots in publishing are enjoying successful licensing drives, while we couldn’t do without our service providers...
I Counterpoint Current and future support for and the international team will be on anniversary year; the new style Systems The Beano brand in 2013 includes hand throughout the three-day show guide is launching for Winnie the Stand F003 52 all-new episodes of Dennis and supplying an instant licensing advice Witch; and The Scout Association Gnasher launching in the autumn on clinic to businesses. The trade body will present a new vintage style Counterpoint specialises in contract CBBC; new digital developments; an will also be highlighting its 2013 guide featuring artwork from the administration and royalty extensive campaign of consumer member benefits package, as well 1940s and 1950s publishing and management software for the brand brand support following the strong as announcing a major new financial badges. Metrostar’s Claire Potter licensing and entertainment response to this summer’s free services benefit. says: “I’m very proud of what we industries. It has over 20 years’ Golden Ticket prize draw; and LIMA will be giving further details have achieved this year; we have experience and more than 450 dedicated retail activity led by new of its discounted deals including a more licensee partners for our customers in 30 countries. and existing partners in the apparel, 20 per cent reduction for exhibition brands than ever before and good toys, publishing, gifts and stands from CLIP and consumer relationships with buyers in key I DCD Publishing stationery categories. research deals through kids and markets.” Stand F128 teens specialist, Swapit. I Dependable LIMA will also be hosting its I Viz Media Europe DCD represents a wide range of Solutions Global Networking Party at the Stand C140 properties across all media Stand F095 Bentley London on Wednesday, including TV, book publishing, DVD, October 17th. Viz specialises in managing the consumer products, social media, Dependable Solutions is the leading development, marketing and music and product endorsement. provider of brand licensing, royalty I Maverick Arts distribution throughout Europe of Key brands on show at BLE will and approval systems to licensors, Publishing Japanese animated entertainment include Sparkle World, Richard agents and licensees around the Stand E188 and licensing graphic novels Hammond’s Blast Lab, Alison world. Its web-based software (manga). It handles some of the Jackson, Magic Belles, Emma allows clients to share contract data Maverick is the UK publisher of top most popular Japanese manga and Forbes and Strictly dancers, Flavia both inside and outside the selling calendars Guinea Pig animation properties from initial Cacace and Vincent Simone. company to bring all employees and Games, Maverick Meerkats and production, through to TV placement partners together on one system. Musical Moggs. The firm is now and distribution to licensing and I DC Thomson The firm offers royalty, product offering foreign rights for 2014. merchandising. Stand F040 approval, brand licensing, In addition, Maverick children’s Brands on show will include participation and content books will also be offering Inazuma Eleven, Bleach, Penguin’s The Beano is a Great British icon management modules specifically merchandising partnerships on a Troubles, Resident Evil and and one of the UK’s most popular designed for brand licensing. range of its characters. Street Fighter. and best loved brands. In 2013, the comic will celebrate 75 years of I LIMA UK I Metrostar I Walker Books menacing, mischief and mayhem Stand A080 Stand G050 Stand G020 led by Dennis the Menace. As well as a comic though, The Each morning at The Licensing Metrostar is showcasing five Walker’s licensing division Beano also boasts an annual, TV, Academy, LIMA UK MD Kelvyn properties at BLE. British comic icon represents classics such as Guess digital and radio presence, as well Gardner will host an introductory Viz is making its fourth appearance How Much I Love You? and Maisy. as consumer products. session to the licensing business. at the show, this time with a new At BLE, pre-school property Tilly The brand appeals to both Each session will also include an retro style guide; BBC2’s The Great and Friends will take centre stage to children and adults, with different art added focus on BLE itself. British Bake Off is back after its coincide with the Cbeebies debut of styles for collections targeting Education remains a core launch last year; picture book Dear the animation. Other brands include different audiences. element to LIMA’s overall mission Zoo will be celebrating its 30th We’re Going on a Bear Hunt. 18 Brand Licensing Europe 2012 Preview www.licensing.biz Project3_Layout 1 21/09/2012 10:34 Page 1 20 Brand Licensing 2012 - heritage_final 27/09/2012 17:00 Page 1
Brand Licensing Europe 2012 Show Preview
October 16th – 18th 2012 | The Grand Hall Olympia London charity & heritage
The amount of heritage brands and not for profit organisations appearing at the show has increased steadily over the years. Here are just some highlights... I Battersea Dogs & licence – will be showcasing new in partnership with John Lewis will I The Natural Cats Home licensed products in jewellery, be on show, as well as key toys, History Museum Stand B108 fashion, gifts, stationery, homewares gadgets and stationery. The firm’s Stand G075 and consumables. publishing line is also growing with The Home will be presenting its the addition Why Is Snot Green? The Natural History Museum is one range of unique illustrative and I RSPCA and Does Farting Make You Faster? of London’s main visitor attractions vintage imagery, and will be talking to Stand E010 to its kids book range. and is enjoyed by five million visitors potential licensees about the next SCMG will also be showing each year. The NHM’s extensive stage of its licensing programme. The animal welfare charity will be sample products using the Science archives, world class collections, Licences are available for stationery, returning to BLE for the second year, Museum Inventory designs, which research and expertise can all be back to school, apparel, homewares, as part of the JELC stand. were introduced at the show last drawn on to develop product. The gifts, pet products and accessories. It Since the last show, the biggest year and aimed at the urban adult Museum houses the world’s largest will also be unveiling new packaging licensing programme in RSCPA science fan. collection of natural history artwork which will work with its artwork. history has gained speed, with a A new style guide will also be and licensees have access to over Recent additions to its licensee style guide highlighting four new unveiled, which aims to take the 50,000 images. list include Marbel (plush and photographic and illustrative styles brand into new areas such as soft 2013 will see the Museum’s wooden toys) and Octopus for licensing partners. New lines and back to school stationery licensing programme expand further Publishing. They join licensees which have come on and accessories. into the adult gifting category. The Woodmansterne, Portico Designs, board in the past year include Flying Scotsman and Mallard – world renowned Wildlife Ravensburger, The Bradford Aurora, Sert-MST, Vogue, WH brands for two of the National Photographer of the Year Exchange and Random House. The Smith, Scholastic, Benchmark, Railway Museum’s iconic competition offers licensees further Home is also back on TV with Paul Paperlink, Jeego and John Lewis. locomotives – will also be featured opportunities with access to O Grady For the Love of Dogs. Existing partners are Rayware, at the show. contemporary photography of the UK Greetings, Happy Pet, CP I natural world. For children, the I Historic Royal Designs and the Noel Tatt Group, The British Museum will look to build on the Palaces with the firm looking at other Museum Company success of its core programme with Stand G065 categories including apparel, Stand G130 new opportunities to engage pre- giftware, housewares, apps and e- schoolers with science and the Historic Royal Palaces is the cards among others. The Museum’s collections include natural world. Africa, Oceania and The Americas; independent organisation that cares I for the Tower of London, Banqueting Science Museum Ancient Egypt and Sudan; Asia; I V&A Enterprises House, Kensington Palace and Kew Group Enterprises Coins and Medals; Middle East; Stand B080 Palace. Licensees are given direct Stand F075 Greece and Rome; Prehistory and access to the archives of the world Europe; and Prints and Drawings. V&A Licensing successfully continues heritage sites and attractions, as The Science Museum has enjoyed a The vast collections provide a the Victoria and Albert Museum’s well as being granted the right to successful last year, with the core varied resource for product founding mission as the world’s use the prestigious royal British range of toys and gadgets being development in a large range of greatest museum of art and design. brand to create product. restocked in Argos, WH Smith, John areas including homewares, The archives and brand are licensed The firm – which currently works Lewis, Debenhams and Boots gardening, gift, stationery to over 80 partners, spanning Europe, with some 20 companies under among other retailers. New apparel and jewellery. the US and Far East. 20 Brand Licensing Europe 2012 Preview www.licensing.biz 21 Brand Licensing 2012 - Licensing_final 27/09/2012 17:26 Page 1
Brand Licensing Europe 2012 Show Preview
October 16th – 18th 2012 | The Grand Hall Olympia London The Licensing Academy 12 free to attend seminar sessions make up this year’s Licensing Academy, with highlights including a keynote address from the original co-creator of Teenage Mutant Ninja Turtles, Kevin Eastman, and a Big Interview with Ralph Straus, head of strategy and brand management at FIFA…
TUESDAY 16th OCTOBER WEDNESDAY 17th OCTOBER THURSDAY 18th OCTOBER
9.30am-10.30am 9.30am-10.00am 9.30am-10.00am Licensing Explained: A beginner’s guide to the Licensing Explained: A beginner’s guide to the Licensing Explained: A beginner’s guide to the business and to the show business & to the show business & to the show Kelvyn Gardner, Managing Director, LIMA UK Kelvyn Gardner, Managing Director, LIMA UK Kelvyn Gardner, Managing Director, LIMA UK Give us just the first 30 minutes of your day and you Give us just the first 30 minutes of your day and you Give us just the first 30 minutes of your day and you will learn: will learn: will learn: n How licensing works n How licensing works n How licensing works n Why you should add licensing to your marketing mix n Why you should add licensing to your marketing mix n Why you should add licensing to your marketing mix n Buying or selling licences – how to do deals n Buying or selling licences – how to do deals n Buying or selling licences – how to do deals n Simple dos and don’ts n Simple dos and don’ts n Simple dos and don’ts n What to look for at BLE 2012 n What to look for at BLE 2012 n What to look for at BLE 2012
10.30am-11.15am 10.30am-11.15am 10.30am-11.15am Negotiating a Strong Licensing Licensing Design, Art & Illustration Royalties, Audits & the Finance of Licensing Contract – Masterclass Moderator: Helz Cuppleditch; panel to be announced Clement Franceschini, EMEA Partner, Insight Licensing John Burns, Partner – Commercial, Technology & Licensing original art and design is an exciting option Wherever you are in the licensing chain, you need to Media; Robert Lye, Senior Associate; Katie Medd, for licensees and retailers wanting to create understand licensing finances, royalties and audits. Assistant Solicitor, Gateley LLP distinctive products. This seminar will offer advice and Clement will lead delegates through the dos and don’ts John Burns leads this masterclass, putting his guidance about creating successful partnerships of royalty accounting and explain how to get the auditing colleagues Rob and Katie through their paces as they between artists, designers and manufacturers. It will process right. He’ll highlight what retailers and licensees complete the advanced stages of negotiating a give case studies of successful art licensing need to know, talk about DTR audits, the different licensing contract in a live role-play. John’s critique, programmes, explain how to transform original work challenges across Europe and auditing with agents. tips and advice will include conflict hotspots and their into products that really sell, and will provide vital resolution, and contractual issues that are of legal and practical know-how. 11.45am-12.30pm particular significance for retailers and licensees. Fashion & Brand Licensing: A Panel Discussion 11.45am-12.30pm Moderator: Dale Hicks, The Fashion Network; plus an 11.45am-12.30pm Internet & Mobile Entertainment Brands: esteemed panel of fashion experts including Janet What’s Hot? What’s Not? Creating a New Tomorrow Reger CEO Aliza Reger Milos Ryba, Senior Analyst, Planet Retail; Max Moderator and panel to be announced Through questions and case studies, Dale Hicks and Templeman, Account Manager, GfK; Frederique Tutt, How do you create a digital hit? What’s so magical the panel will offer expertise in fashion licensing from EuroToys Industry Analyst, NPD Group about the mobile and internet brands that are all angles. How do you get the most out of licensing if BLE’s official knowledge partners come together to revolutionising the licensing industry? How have they you’re in the fashion business? How do you know when present a powerful cocktail of exclusive data and transformed virtual IP so successfully into real you have a brand that is worth licensing? Which analysis about the licensing business. What are the products at retail? How are they changing the partners do you choose and how do you make it work? key retail and licensing trends? Which direction is industry and what new opportunities do they bring for How do you make licensing successful as a strategy for private label going in? Where will the next hit retailers, licensees and people moving into licensing? brand development? How do you move into fashion properties come from? Which product categories are We will introduce a panel of people working with categories from outside? How do you move out of growing and shrinking? Where should you be looking some of the ‘hottest’ brands in the industry and ask fashion into other categories? This session will answer for growth? them to share their insight and know-how. these questions and more.
13.00pm-13.45pm 13.00pm-13.45pm 1.00pm-2.00pm Keynote Address The Big Interview License This!: The Final Nickelodeon’s Teenage Mutant Ninja Turtles with FIFA on fans, the future and building the world’s Chair: Richard Hollis, Licensing Sales Director original co-creator Kevin Eastman and Rich biggest football brand with Ralph Straus, Head of Consumer Products, BBC Worldwide Magallanes, Senior Vice President, Animation, Strategy and Brand Management, FIFA Panel: Helen Howells, Joint Managing Director, Hoho Current Series, Nickelodeon During the interview Straus will discuss the power of Entertainment; Jay Young, VP Creative EMEA, Warner Hear how the band of reptilian brothers emerged from football and of major events like the FIFA World Cup Bros. Consumer Products EMEA; Warren Traeger, comic book heroes to global phenomena and their to reach out to fans through licensing and Licensing Manager, LOCOG reinvention by Nickelodeon for a new generation of merchandising. He will outline current trends in sport This is BLE’s licensing challenge, launched in 2010 to fans. Considered one of the most popular kids’ TV and event licensing – challenging the view that great acclaim. A shortlist of four new properties with programmes of the 1980s, Teenage Mutant Ninja licensing of sports events is declining. He will also licensing potential will be pitched by their creators to a Turtles is a classic, global property created in 1984 by give an exclusive insight into FIFA’s licensing strategy panel of experts. Each finalist must persuade the panel Kevin Eastman and Peter Laird. From comic book for 2014 and beyond, and discuss some of the of the property’s strengths and potential for licensing series to hit TV shows and blockbuster feature films, biggest challenges it faces. into other categories. the property has also translated into a significant The audience will hear the panel offer critique and consumer products business that has generated advice to each presenter before they select a winner. billions of dollars at retail. You can enter online at www.brandlicensing.eu
Programme correct at time of going to print and subject to change
THE SCREENING SUITE The purpose built cinema Tuesday October 16th Wednesday October 17th allows attendees to enjoy 9.30am-10.15am Sony Pictures Consumer Products 9.30am-10.15am Sony Pictures Consumer Products advanced previews of some of 10.40am-11.25am Twentieth Century Fox Licensing & Merchandising 10.40am-11.25am Twentieth Century Fox Licensing & Merchandising the hottest blockbusters to hit 11.50am-12.35pm Warner Bros. Consumer Products 11.50am-12.35pm Warner Bros. Consumer Products our screens. The sessions are 1.00pm-1.45pm TLC (Lucasfilm) 1.00pm-1.45pm TLC (Lucasfilm) by invitation only. 2.10pm-2.55pm CPLG 2.10pm-2.55pm CPLG 3.20pm-4.05pm DreamWorks Animation 3.20pm-4.05pm DreamWorks Animation 4.30pm-5.15pm Hasbro Brand Licensing & Publishing
www.licensing.biz Brand Licensing Europe 2012 Preview 21 22,23 Brand Licensing 2012 - Floorplan + Exhibitor list_final 27/09/2012 17:02 Page 1
October 16th – 18th 2012 | The Grand Hall Olympia London Brand Licensing Europe 2012 Show Preview
Correct as of August 29th 2012
exhibitor list Company Name Stand Company Name Stand Company Name Stand Company Name Stand
24IP Law Group B160 B Carte Blanche Greetings D128 Dracco Company B100 Backstage srl C045 Cavania Cards E164 Dreamworks Animation D060 A Battersea Dogs & Cats Home B108 Celebrities Entertainment E001 DRi Licensing C010 A.C Milan / Adidas D120 Bavaria Sonor A060 Chupa Chups S.A.U B050 d-rights H095 Aardman Rights F010 BBC Worldwide Consumer Products E030 Cinnamon Aitch E185 Dynit S.r.l G052 Advocate Art E168 Beanstalk E060 Clare Jordan E174 Alchemy Licensing B062 Belly Button Designs F160 Classic Media D090 E Alicom, Premium & Tact G068 BHPC International C115 Coolabi C050 Edebe Audiovisual S.L E121 Allsorts Licensing F115 Big Tent Entertainment C065 CPLG D050 El Ocho E121 Alphanim/Gaumont D130 Bin Weevils A090 Counterpoint Systems F003 Elvis Presley Enterprises C110 American Greetings Properties C080 Biplano C040 CreaCon Entertainment F100 Endemol Worldwide brands C120 Animaru G145 Brands With Influence B115 Creative Licensing Corp B075 Entertainment One F005 Ankama F080 BRB Internacional E121 Cyber Group Studios D130 Euro Lizenzen H050 April Rose Illustration E172 Bridgeman Art Library G140 Eurogift G066 Arait Multimedia SA G080 Brilliant Brands G100 D Event Merchandising C150 ARB Worldwide Corporation SDN. BHD C152 Bruno Productions G060 Dae Lim Enterprise G055 Art Ask Agency G010 Bulldog Licensing G001 DC Thomson & Co F040 F Art House Licensing F165 Bulls Press B090 DCD Publishing F128 Fatina Dreams E180 AS Roma D120 By Myrna BV E162 DeLiSo Sophie La Girafe A095 FFT D130 Assaf Frank Photography and Licensing F180 Dena Designs, Inc E175 FG Photography E155 Association of Illustrators F172 C Dependable Solutions. F095 Fluid World A065 Atlantyca B040 Capcom H045 DHX / Wildbrain F065 France TV Distribution D130 Aurora World UK C001 Carmen Ariza Licensing B045 Dissero Brands B110 FremantleMedia Enterprises E050 Caroline Mickler B085 Dorna Sport SL F060 Fulanitos F001
22 Brand Licensing Europe 2012 Preview www.licensing.biz 22,23 Brand Licensing 2012 - Floorplan + Exhibitor list_final 27/09/2012 17:02 Page 2
Company Name Stand Company Name Stand Company Name Stand Company Name Stand
G KFR Creative E165 N T Gateley LLP B164 Kimmidoll G040 NBA Europe G085 Televisa Internacional y Selecta Vision D140 GeeWiz Design F168 King Features F110 NECA B025 Teo Jasmin D130 Giochi Preziosi E110 KOCCA C030 Nelvana Enterprises F090 TF1 Licences H040 Global Licensing D130 Konnect B110 NewBreed Girl D168 The British Library B130
Global Merchandising Services A020 Krea Medie A/S F126 Nickelodeon & Viacom Consumer Products D070 The British Museum Company G130 Globe Edutainment C060 Kunstanstalten MAY AG E152 The Comic Stripper E150 Glory Innovations G102 P The Creative Rights Agency G108 Golden Goose B060 L Paper Island A030 The Licensing Book G135 Gordon Murray (Trumptonshire) B095 Lagardere Active Enterprises C145 Paper Rose F155 The Licensing Company D055 Grani & Partners E110-E112 Laser Art Studio (International) E182 Paperlink E187 The Licensing Machine H020 Guide To The Licensing World H035 Launay Designs E166 Pea&Promoplast S.r.l B070 The Licensing Source Book Europe H100 Lemon Ribbon E143 Performance Brands E045 The Natural History Museum G075 H Les Editions Albert Rene D130 PGS Entertainment C162 The Partnership D003 Hallmark Cards B005 Licensegateway Ltd E142 Pip The Cat F175 The Royal Ballet H105 Hari's World B048 Licensing Management International B065 Play Entertainment C070 The UK Intellectual Property Office B165 Hasbro Brand Licensing & Publishing D020 Licensing.biz & ToyNews G105 Plus Licens & Design AB E132 The Walt Disney Company D030 HCA F140 lief! lifestyle C130 Popcorn The Bear/Bright Star E140 The Wigglers G150 Hearts Designs E156 LIMA A080 Propertiz D130 Toei Animation Europe F050 Helz Cuppleditch F170 Linda Wood Designs E163 Punky Princess C155 Total Licensing D001 Historic Royal Palaces Enterprises G065 Lisle International Licensing F020 Toys N Playthings B135 HoHo Entertainment F120 Live Nation Merchandise F125 R Tractorland B140 Holy Mackerel UK Ltd F148 Lo Coco Licensing F070 Radio Days C090 Turner CN Enterprises E070 HKTDC H048 Loveday Designs F152 Rainbow E020 Twentieth Century Fox E040 Hot Pickle G035 Lucasfilm E008 RDP Creative F129 Two Little Boys B088 Howard Robinson Associates E161 Ludorum D065 Redan Alchemy C158 LUK Internacional H025 RHS Enterprises G070 U I Rocket Licensing G005 UbiFrance D130 I.M.P.S F055 M Route 66 G030 Ubisoft EMEA E090 Image By Design Licensing E144 m4e / Telescreen C005 Royal Air Force & Royal Navy G110 UL-STR B169 Imira Entertainment E121 Magic Belles F128 Royal Museums Greenwich H030 Universal Partnerships & Licensing H080 Imperial War Museums B105 Manchester United Merchandising E005 Inhouse Enterprises / Zandra Rhodes D166 Maria Slovakova F162 S V Insight Licensing Services B162 Marilyn Robertson E158 Saban Brands D005 V&S Entertainment E120
Instituto Espanol de Comercio Exterior E121 Marvelpress C168 Sagoo G045 Vicki Thomas Associates E153 Intercontinental Licensing USA E148 Mary Evans Picture Library F150 Sally King Design E167 Victoria and Albert Museum B080
International Brand Management & Licensing C020 Mattel Brands Consumer Products D100 Sanrio License B030 Viz Media Europe C140 ITV Studios Global Entertainment D040 Maverick Arts Publishing E188 Santoro Licensing F130-F135 Maya Studios E121 Science Museum Group Enterprises F075 W J Mediatoon Licensing B055 Searle-art.com Inc E160 Walker Books G020 JCB Consumer Products G025 Metrostar G050 SEGA Corporation C100 Warner Bros. Consumer Products D125 JELC E010 MGA Entertainment C055 Silvergate Media Ltd A050 Warner Textile Archive F145 Jowish Ltd E146 MGL Licensing E130 Softies and Cuties - Panighini E137 Wiley B020 Mind Candy B198 Sony Computer Entertainment Europe E065 Withit F085 K Mondo TV D110 Sony Pictures Consumer Products A015 Working Girls Design E171 Kate Knight E170 Moonscoop D130 Starbright C085 Kate Mawdsley E154 Moulin Rouge D130 Start Licensing F040 Y Katharine Armstrong-Short F158 Muhammad Ali Enterprises C110 Studio 100 D010 Yu-Gi-Oh! E100 Kathryn Thomas Originals E173 Museum Of London G058 Suzhou Rarejade Imp & Exp Co C182 Katie Alice F155 Mya Inc. B062 Z Kazachok Licensing Expertise H055 Zodiak Rights F030 Kellogg Vintage A110
www.licensing.biz Brand Licensing Europe 2012 Preview 23 Project2_Layout 1 21/09/2012 10:27 Page 1
Retailers, licensees, manufacturers and sales promotion professionals looking for the latest brands, characters and images available for license, will fi nd them at Brand Licensing Europe 2012. 2,200 of the hottest brands, characters and images 250 leading brand owners 7,431 licensing professionals 9 FREE seminar sessions in the Licensing Academy 1 BIG opportunity Register for free now at www.brandlicensing.eu
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