LE CARNAVAL DE QUÉBEC 60 YEARS OF EVOLUTION
by Pierre Labrie Winter Cities shake-up Edmonton January 29th 2015 QUÉBEC CITY HAS BEEN CELEBRATING WINTER SINCE 1608 AND IT STILL DOES TODAY
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 2 January 20th 2015 Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 3 January 20th 2015 Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 4 January 20th 2015 WHO IS BONHOMME?
He was born in 1955.
He is known by 73% of all canadians and by 91% of Québec province citizens!
He is the only speaking mascot.
He can not be seen in Québec city outside of the Carnaval period.
He is an ambassador for promoting winter in Canada.
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 5 January 20th 2015 CARNAVAL DE QUÉBEC PROFILE
A non profit corporation.
An executive committee of 5 officers.
A board of 14 members.
More than 20 working committees
Over 1400 volunteers.
A annual budget of 10.2 millions in 2014: 27% from government sources; 73% sponsorships and self generated revenues.
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 6 January 20th 2015 ECONOMIC IMPACTS
28 millions added value(GDP).
Generate the equivalent of 629 jobs full time jobs.
Generate 10 millions in tax returns.
550,000 visitors on the various sites.
400,000 visits on the web site.
More than 165,000 spectators attending the 2 night parades.
250,000 person/nights (of which 72% in hotels).
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 7 January 20th 2015
LOCAL VISITOR PROFILE
54% are from the Quebec City area.
45% attended as a family.
48% of participants were aged between 25 and 44.
35% have a family income of 100,000.00$ and more.
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 8 January 20th 2015 OUT OF TOWN VISITOR PROFILE
46% of all carnaval-goers
34% from elsewhere within the province
5% are canadians from other provinces
5% are international visitors to Canada
83% of visitors made the trip mostly(51%) or partly(32%) to attend the event
82% potential repeat visitation next year
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 9 January 20th 2015 EVOLUTION TRUE TIMES
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 10 January 20th 2015 1893
In the early 1890s, the North American economy was very slow.
The Québec City area was particularly hard hit with the definitive closing of its shipyards and emerging problems in the shoe manufacturing industry.
On October 19, 1893, the owner of the Quebec Daily Telegraph, Frank Carrel to launch the idea of a new carnival in Québec City.
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 11 January 20th 2015 1894 THE FIRST ICE CASTLE
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 12 January 20th 2015 1894
The float for the Timmons cider and carbonated beverage manufacturer is ready for the parade on the Côte d’Abraham.
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 13 January 20th 2015 1894-1954
On and off there was an annual winter festival in Québec or in Montréal but it was sporadic.
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 14 January 20th 2015 1954 THE BIRTH OF THE EVENT
Much needed to stimulate the economy.
A partnership betwween the Chamber of Commerce and the hotel industry.
the founders of the Carnival proudly wear the arrowhead sash as the snow falls on Quebec City:
Louis-Philippe Plamondon
Wilbrod Bherer
Louis Paré
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 15 January 20th 2015 1955
First edition of the contemporary Québec Winter Carnival.
Creation of the effigy.
Bonhomme Carnaval makes his appearance surrounded by duchesses.
The Ice Palace was built in Place D’Youville until 1972.
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 16 January 20th 2015 1955
First design of Bonhomme A new one each year 2015= 61st edition
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 17 January 20th 2015 FIRST ICE CASTLE 1955
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 18 January 20th 2015 BONHOMME’S COSTUME 1955
Inspired from 1872
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 19 January 20th 2015 FIRST QUEEN OF CARNAVAL 1955
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 20 January 20th 2015 Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 21 January 20th 2015 Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 22 January 20th 2015 THE KINGDOM OF BONHOMME 1957
The city and area are divided into seven duchies.
Each duchy is headed by a duchess.
The duchy that sells the most tickets in favour of its duchess will win her the title of Queen of the Carnival, until 1996.
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 23 January 20th 2015 Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 24 January 20th 2015 Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 25 January 20th 2015 Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 26 January 20th 2015 1959
To replace draw tickets; a new financing concept was created: the Carnaval Candle.; For the first time, the queen was elected through a random draw.
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 27 January 20th 2015 1960 INTERNATIONAL PEE-WEE HOCKEY TOURNAMENT
The new International Pee-Wee Hockey Tournament is included in the program.
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 28 January 20th 2015 1960 RUE SAINTE-THÉRÈSE
The residents of Sainte-Thérèse Street created many snow or ice sculptures; this location became known as Carnaval Street.
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 29 January 20th 2015 1966
The first women’s team participated in the canoe race.
first public consultation on the Carnival, thousands of families received a questionnaire inviting them to share their opinions.
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 30 January 20th 2015 1972
the Gregorian calendar is no longer used to set the dates for the Carnival.
It would end on a Sunday evening rather than on Mardi Gras.
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 31 January 20th 2015 1973 SNOW SCULPTURES COMPETITION
From one to 3 competitions: Provincial National international
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 32 January 20th 2015 1973
The Ice Palace was built on the esplanade in front of the Parliament Building, rather than in Place D’Youville. That same year, on this spot called Place du Carnaval, the International Snow Sculpture Competition was held for the first time. That year, Quebeckers measured up to the French, the Americans and the Japanese. The official name of the event was modified as well: Carnaval d’hiver de Québec became Carnaval de Québec
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 33 January 20th 2015 Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 34 January 20th 2015 1975-1986 THE FRIDAY BREAK
Creation of a new activity called The Break.
On Friday from noon till midnight. Many employers give their employees time off so they can go dancing at Quebec City Convention Centre.
The event continues to be held until 1986, sometimes late into the night.
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 35 January 20th 2015 1970-1994 THE GOLDEN YEARS
Most important winter carnival in North America.
Third most important carnival in the world.
International awareness and promotion.
Chartered planes and trains for partygoers
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 36 January 20th 2015 Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 37 January 20th 2015 1996 THE REENGENEERING OF THE CARNAVAL
Any special event must adapt to the needs of its clientele.
Carnival managers choose to have a winter festival for the general public, with an emphasis on family.
The activities are grouped together on two major sites: Esplanade de l’Hôtel du Parlement and the Plains of Abraham.
Carnaval expanded to a third weekend (last of January).
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 38 January 20th 2015 Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 39 January 20th 2015 Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 40 January 20th 2015 1997
The move to making the Carnival more family-oriented begins. Disappearance of the duchies, the duchesses and the queen. The duchies are replaced by bonhomries
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 41 January 20th 2015 Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 42 January 20th 2015 2000
The Carnival decides to manage its own merchandising.
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 43 January 20th 2015 THE WORKSHOP
The Carnival Workshops makes possible to export its expertise
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 44 January 20th 2015 Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 45 January 20th 2015 2013
The project LUMOCITÉ, projection mapping, is presented for the first time in four places in the city center.
In addition, a huge structure of Bonhomme in front of the Parliament.
Festibière is among the novelties.
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 46 January 20th 2015 Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 47 January 20th 2015 Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 48 January 20th 2015 2014-15 RETURN TO ITS ROOTHS AND ESSENTIAL DNA
The return of the duchesses and queen. The return to 8 commercial areas of the city. The return of the Friday afternoon Break.
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 49 January 20th 2015 2015 EVENT LOCATIONS
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 50 January 20th 2015 Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 51 January 20th 2015 THANK YOU MERCI BEAUCOUP
Photos credit Carnaval de Québec Québec City Tourism Google
Le Carnaval de Québec 60 years of evolution by Pierre Labrie_ Winter cities shake-up_ 52 January 20th 2015