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The Facts Contents ‘Creating Change’ Annual report 2011 The facts Contents ‘Creating change’ ‘Creating change’ 1 Fight against poverty Fight against poverty as a business strategy as a business strategy Together4Change 4 Working together on economic and social development Joint venture partners of ICS in 2011 6 Projects in 2011 8 Presenting power to change Social Return On Investment (SROI) 16 Measuring social contribution and return Green Forest Social Initiative (Kenya) 18 Development of local economy Child Legal Protection (Kenya) 20 Social, psychological and legal support Skilful Parenting in Africa 22 Talking about upbringing and good parenting In Cambodia, 649 households now make use of Solar energy in Africa 24 the rice banks. (source: ICS archives) From rays of sunshine to economic and social improvement Doing business and fighting poverty. For a ‘ICS was originally a child-oriented Social business in Cambodia 26 long time those two seemed almost organisation. We have been running Rice banks raise a water purification plant irreconcilable. But that kind of thinking has educational programmes in rural areas in changed over the past few years - partly Africa and Asia for years now. Through that Outlook for 2012 28 due to ICS’ own experience in Asia and work we saw that a good living environment Growth in many areas Africa. In 2011, ICS definitively embarked is indispensible for a future for children. on the course that it had already set out in Not only in the family, but also in a wider Transformation with the same letters 30 2007. Director Ronald Messelink about the sense, in the community. Over the past years, direction of ICS: together with our colleagues in Africa and Fundraising 32 Asia we also saw that our projects were increasingly often becoming properly Complaints 32 sustainable when combined with economic development and growth of income. That is Interviews why we now also give a central spot to social Hotze Lont (Context) 17 business in our approach, alongside our focus Alfred Geitenbeek (SHGW) 18 on creating social services and child Jaap Doek (ACPF) 21 protection.’ Josephine Gitonga (PAN) 22 Hidde van de Veer (Aflatoun) 27 Why social business? ‘Children growing up in an economically ICS Annual report 2011 1 flourishing environment have more chance of This is ICS 2011 a prosperous future. You can ensure that children obtain a diploma, but what happens Vision Mission if there is no prospect of a paid job for them People all around the world In collaboration with people afterwards? That has a terribly discouraging are able and prepared to and their organisations, we effect. We believe in the fight against poverty guarantee the well-being of stimulate cooperation on as our business strategy.’ children and bring about a initiatives and enterprises that change themselves. ensure continuing social and Better contribution economic changes so that the ‘Getting both sustainable economic well-being of children is development and sustainable social guaranteed. development going gives added value. In an integrated way. One essential step is to get people together. ICS brings farmer groups together and helps them to set up a good business case. And then we link these farmer groups up with investors. We link the world of the underprivileged entrepreneur to the world of business cases and investors. And that is where we make use of our roots: knowledge and experience that can (source: ICS archives) ultimat ely result in successful enterprises and happy societies. Investment in projects at a level that is feasible for them. That And that children know where they can turn instead of money being handed out forces creates a real basis for change. And our role to if they do not feel safe at home. Social the (future) entrepreneurs to think about becomes clearer. We can bring about actual entrepreneurship thus plays a very important issues such as profit and loss. But this is done social change by getting good part in the fight against poverty, because A few results of 2011 entrepreneurial plans to succeed in rural learning a trade and being an entrepreneur • 1574 local producers were Africa and Asia.’ are the future. The future of the community, strengthened. Lessons learned in 2011 the family and the child.’ • In Cambodia, 649 households use the Of course ICS learned some lessons too Better profit rice banks. from 2011. It turned out that the harvest ‘But does investment in entrepreneurship Better future • In Cambodia, 273 households use of jatropha in Kenya was disappointing, mean that ICS believes that money brings ‘Creating Change,’ our new pay-off line, really clean water. despite thorough preliminary happiness? No. Growth of prosperity must go says it all. ICS wants to bring about • In Meatu, Tanzania, 387 househol ds investigations. A pre-test phase will hand in hand with social development. For sustainable change in socio-economic use solar energy. therefore be emphasised more strongly in instance, development in education, child improvements and the protection of children. • In Suba, Kenya, 160 households use new enterprises. The cohesion and protection, knowledge about upbringing, The new direction of ICS resulted in 2011 in solar energy. synergy between the programmes will good parenting and saving programmes. ICS the appointment of a new director and new • 5,128 children were able to take part in also be further optimised in 2012. int egrates all these themes in its work. Of Fundraising & Communication manager and a the ‘Child Social and Financial Precisely due to simultaneous course it is important for a community to have renewal of the house style. The name of the Education’ programme. 2,901 children development of social ent erprise on the a school. But it is even more important that organisation was also changed to ‘Investing in were from Africa and 2,227 from Asia. one hand and social facilities in child the parents earn money so their children can Children and their Societies.’ It was important • 36 schools were made more child- protection, education and good parenting go to school. That there is enough money for to retain the letters ICS. This fits in well with friendly. on the other, prosperity and welfare can food to eat, so the children can concentrate the step that ICS took in 2011: a new grow sustainably. ICS has seen that better at school. That a sustainable energy direction, but the same goal. Because that More results of several highlighted working together with local authorities supply is available, so homework can be done stays the same: a better future for children projects can be found below in this annual and partners in this is fruitful. in the evenings. and young people in rural Africa and Asia.’ report. 2 ICS Annual report 2011 ICS Annual report 2011 3 Together4Change Working together on economic and social development Together4Change is made up of: • Wilde Ganzen • Wereldkinderen • SOS Kinderdorpen • ICS In 2011, the plans for the five-year Together4Change programme were set out in more detail. (source: ICS archives) ICS is part of the Together4Change alliance. The cooper ation of Together4Change obligations under the subsidy into quality Baseline measurement for progress It was formed in the run-up to the revolves around strengthening economic and procedures and formats. It is very important for the organisations to be application for a co-financing subsidy social development. Of particular importance able to measure their progress. That is why (MFS II) from the Ministry of Foreign is change starting from the people and Kick-off in Kenya Together4Change monitors the results Affairs. This alliance also includes the Dutch society itself. Strengthening the local A kick-off meeting was organised in Kenya in continuously. The organisations concerned organisations Wilde Ganzen, economy is also a major point of special January 2011. Representatives from all then report on their results. Moreover, it is Wereldkinderen and SOS Kinderdorpen. interest. Ultimately the lives of young people participating organisations in the one of the essential requirements for The application of Together4Change was and children must improve through this. By Together4Change alliance were present. The receiving the MFS II subsidy. In order to rewarded with the granting of a five-year joining forces and sharing knowledge from plans for the five-year programme were measure progress, a baseline measurement subsidy. different fields of work, the programme can worked out in various sessions. New projects must first be made at the start of the project. reach more people. This gives more people in and opportunities for collaboration were also A number of indicators are then used to developing countries the chance of a better examined. The capacity of local organisations measure the current situation. existence. to raise funding themselves is a theme that In the period February to April 2011, baseline was identified during this meeting as a measurements were performed for all ICS as secretary possibility for cooperation. This was followed programme areas and for all partners ICS is secretary of the alliance. In legal terms, up in 2011 by an inventory of the specific participating in Together4Change. Every year, this means that ICS is the organisation with needs of the different organisations. In the the progress of projects and/or programmes ultimate responsibility for the subsidy Child Protection programme of ICS, all the is measured again for the reports to the received. It means that ICS is the direct local partners operating in Kenya made plans ministry.
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