Gold Coast CBD Program 2025
1 History Diversity Opportunity
2 3 Contents
VISION: REVITALISE SOUTHPORT AS THE GOLD COAST CBD
INTRODUCTION...... 6 2.4 MOVEMENT...... 22 1.4 LANEWAYS ACTIVATION...... 58 THEMES PROGRAM AIMS AND OBJECTIVES...... 7 2.4.1 CITY CONNECTIONS 1.5 PUBLIC REALM IMPROVEMENTS...... 59 2.4.2 ACTIVE TRAVEL STRATEGIC DOCUMENTS...... 8 2. MAJOR CBD INVESTMENTS...... 60 2.4.3 SENSE OF ARRIVAL SECTION 1: CONTEXT...... 9 2.1 BUILDING OUR CITY...... 60 2.5 PEOPLE...... 24 GOLD COAST ECONOMIC CENTRES...... 12 2.2 ARTS AND CULTURE CREATIVE ...... 2.5.1 BELONGING . INCUBATORS...... 60 SOUTHPORT, GOLD COAST CBD...... 13 2.5.2 CREATIVE CBD THEMES...... 14 2.5.3 ALIVE 2.3 SOUTHPORT BRoaDWATEr . PARKLANDS NORTHERN PRECINCT .... 61 2.1 PROSPERITY...... 16 BIG MOVES...... 27 2.1.1 PRODUCTIVITY AND EFFICIENCY 2.4 Gold coast highway
2.1.2 ECONOMIC CONFIDENCE EDGE ...... 30 . SHARED pathway...... 61 Alive Creative Built form Belonging
CORE ...... 34 City centre Active travel 2.1.3 CONNECTED TO THE FUTURE 2.5 CBD STORMWATER DRAINAGE Urban fabric Urban spaces Sense of arrival FOCUS AREAS CIVIC ...... 38 City connections . RENEWAL PROJECT...... 62 grid streets Green Southport character
2.2 PLACES...... 18 Economic confidence
LIVE ...... 42 Connected to the future 2.2.1 CITY CENTRE SMART...... 46 and efficiency Productivity 2.2.2 GREEN STREETS GRID 2.2.3 URBAN PLACES CBD PROJECTS...... 51 2.3 FORM...... 20 1. CBD SPECIAL RATE PROJECTS...... 54 EDGE - Connect the CBD to the Broadwater 2.3.1 URBAN FABRIC 1.1 EVENTS and activations...... 54 CORE - Reinforce the CBD core and specialist destinations 2.3.2 BUILT FORM 1.2 BUSINESS and investment...... 56 2.3.3 SOUTHPORT CHARACTER CIVIC - Consolidate government and civic services 1.3 Facade improvement program..... 57
BIG MOVES LIVE - Celebrate our outdoor lifestyle
SMART - Enhance the digital fabric of the CBD CBD PROJECTS
Council of the City of Gold Coast makes no statements, representations or warranties relating to the accuracy or completeness and you and all other persons should not rely upon any information contained in this publication. Any reference to any specific organisation, product or service does not constitute or imply its endorsement or recommendation by the Council of the City of Gold Coast. Council of the City of Gold Coast disclaims all responsibility and all liability (including without limitation, liability in negligence) for all expenses, losses, damages and costs you might incur as a result of the information being inaccurate or incomplete in any way and for any reason. Version two, 2017.
4 Gold Coast CBD Program 2025 5 Introduction Program aims and objectives
The Gold Coast CBD Program 2025 (The Program) provides a detailed vision for the The key aims of the CBD Program are to: Gold Coast Central Business District (CBD), identifying projects, activities and initiatives
to redefine our CBD and transform our growing city. The Program was first released in Define the future direction of the CBD to inspire its growth 2016 and is updated annually. Identify and prioritise key projects and activities to revitalise and position the CBD
It is a time of transition for the Gold Coast and the Southport is a diverse place with a vibrant economy and a Optimise economic and community opportunities designation of Southport as the Gold Coast CBD is high level of amenity and services, attracting people from a crucial step to position the City as a destination for all walks of life to live and work here. business, investment, education and leisure for Engage and inspire the community future generations. The declaration of Southport as a Priority Development Area (PDA) of the State under the Economic Development Gold Coast CBD is essential to driving the economic Act 2012 affirms the Gold Coast CBD is ready for growth. growth of the city. As one of the key economic centres within South East Queensland, Southport is positioned to It is the first time that planning and economic legislation attract international investment into the region. have come together. The PDA Development Scheme includes an Implementation Strategy which is focused on Linked to the Gold Coast Health and Knowledge Precinct, creating demand through inward investment, leveraging University Hospital and Griffith University, the CBD is a the CBD’s existing advantages and improving liveability. source of innovation with skilled and talented people. Its The Program primarily focuses on Precinct 1 - CBD of dense urban fabric provides increased productivity and the PDA. efficiency for business. The Program outlines how we will deliver this change.
6 Gold Coast CBD Program 2025 7 Strategic Documents
The Gold Coast CBD is reinforced through the key documents that guide our city. These documents establish a strong vision for the city and an ambitious economic development strategy which encourages innovation and sustainable growth to create new opportunities for community, business and investment.
City Vision - Inspired by lifestyle driven by opportunity
People contribute The best place A dynamic city to a strong Context to live and visit that prospers community
Corporate Plan - Economic Development Southport Priority Development Gold Coast 2020 Strategy 2023 Area Development Scheme
Developing Southport as the The City of Gold Coast Economic The purpose of declaring Southport Central Business District for the city Development Strategy 2023 a PDA of the State under the is a signature action of the City of emphasises the importance of a Economic Development Act 2012 Gold Coast Corporate Plan. Central Business District for the city. is to facilitate the revitalisation of It prioritises the establishment of a Southport as the Gold Coast CBD. The strategic outcomes we want CBD as one of the key economic to see by 2020 are: infrastructure actions for the city’s The State Government and City 1.6 Our modern centres create economic development and growth. of Gold Coast have partnered to vibrant communities deliver a cohesive framework for 1.8 Our city benefits from a great land use planning and city-building Gold Coast 2018 Commonwealth initiatives to stimulate economic TM Games development. 2.6 We are an emerging world class business destination
DELIVERING
Implementation Strategy
The Development Scheme includes an Implementation Strategy to deliver economic outcomes for the PDA. The Implementation Strategy outlines economic development activities, operational and management strategies to create new demand in the CBD.
CBD Program
8 Gold Coast CBD Program 2025 9 A catchment of 3.6 million people
Do business with the world and enjoy the Gold Coast lifestyle.
As the second largest city in Queensland, and sixth largest With a robust economy valued at close to $32 billion per in Australia, the Gold Coast is home to over half a million annum, the Gold Coast has grown from a base of tourism people and is growing at an average of 2.8 per cent per and construction to a diverse, knowledge-based economy annum. Most of the City’s future growth is planned in the with growing specialisations in health and medical, coastal corridor, including Southport, which is predicted information communication technology and education. to grow at 4.9 per cent per year to more than double its population by 2036. The city has access to an economic catchment of over 3.6 million people within South East Queensland and Northern The Gold Coast stretches along 57 kilometres of coastline. NSW. The proximity of the CBD to Brisbane allows Beyond the city’s beautiful beaches is 100 hectares of companies to effectively do business with the State’s sub-tropical rainforests, 260 kilometres of navigable capital, accessing an economy of more than $118 billion. waterways and more than 2600 parks. As host city for the Gold Coast 2018 Commonwealth Welcoming more than 13 million visitors each year, the Games, we are embarking on transformative civic projects Gold Coast is Australia’s premier tourist destination, with more than $13.5 billion in major infrastructure projects offering a vibrant mix of shopping, accommodation, planned, underway or recently completed that will support theme parks, restaurants, entertainment and an future growth and change the face of our city in a way that abundance of natural attractions. is distinctly Gold Coast.
Located on the east coast of Australia, the Gold Coast is one of the closest Australian CBD’s to Asia with convenient access to two international airports and direct flights to key Asian trading centres. Businesses are well positioned to maintain strong ties with international trading partners and operate across Asian time zones and the opening and closing of European and American time zones.
10 Gold Coast CBD Program 2025 11 Map 2 - Gold Coast Economic Centres
Yatala Nerang Southport, Yatala General industry Mixed business and industry Industry Gateway to Gold Coast Gold Coast CBD Marine Hinterland Building and construction Carrara Specialty automotive Food processing Metricon Stadium Carrara Sports Precinct M1 Coomera Surfers Paradise Gold Coast Marine Precinct Marine industry Major tourism and leisure Dreamworld and White Water Surfers Paradise Beach World Cavil Mall Transit-orientated centre Entertainment and events Coomera Future retail and commercial Paradise Centre
Oxenford Broadbeach Film and media Major tourism and leisure The centre of business Movie World Pacific Fair Shopping Centre Oxenford Wet ‘n’ Wild Oasis Shopping Centre Helensvale Gold Coast Convention and Helensvale Exhibition Centre Harbour Town Southport is the cornerstone of the Gold Coast’s key The Southport community is a strong multicultural and Star Casino Westfield Shopping Centre economic growth corridor. diverse community. With a resident population of nearly Mixed commercial and retail Robina 15,000, people of all ages and incomes choose to live The CBD is linked to Brisbane with the light rail connecting in Southport for the urban lifestyle and access to Harbour Town Robina Town Centre M1 Southport to the heavy rail. The light rail also connects Southport to services, dining, entertainment, high quality amenity Shopping Centre Factory outlet shopping Robina Hospital Griffith University, Gold Coast University Hospital, private and public transport. Nerang Light industrial Cbus Stadium hospitals, the Gold Coast 2018 Commonwealth Games athletes village and the Gold Coast Health and Knowledge A night time economy is emerging, with sophisticated Gold Coast CBD - Carrara Surfers Southport Varsity Lakes Precinct, as well as, the tourism and entertainment hubs of destinations like Gold Coast Chinatown and Paradise Surfers Paradise and Broadbeach. small bars offering a vibrant night time experience. Professional service Bond University Legal, government, education ICT and new industry Broadbeach Southport is adjacent to 60 hectares of waterfront The key employment sectors are justice and legal services, Health and medical Burleigh Heads open space with Broadwater Parklands and its event, specialist medical, government administration, technical TAFE Queensland Gold Coast community and sporting facilities. A short trip across the and vocational education, radio broadcasting and media; Gold Coast Chinatown Tourism and leisure Gold Coast Broadwater and you have five star hotels, supported by significant retail, community, recreational Robina Broadwater Parklands Surfing world-class beaches and Sea World, one of Australia’s top and residential development. Griffith University Coolangatta Gold Coast University Hospital tourist attractions. Varsity Burleigh Gold Coast Aquatic Centre Tourism and surfing Southport is experiencing an exciting period of Lakes Gold Coast International Airport With plans for a cruise ship terminal, hotels and tourism transformation with $5 billion in ongoing investment
Southern Cross University facilities and the Gold Coast Cultural Precinct neighbouring driving its revitalisation and investor confidence with
John Flynn Hospital Southport, you have a CBD to rival any in the world. currently more than $3.1 billion in potential private M1 NSW/QLD border development activity. Driven by a strong business community, Southport is the city’s primary employment centre with its job numbers The Gold Coast CBD will leverage more direct foreign expected to double by 2031. Southport has the highest investment to the city, encourage businesses and industry amount of commercial floor space comprising one third of to locate in the CBD and help to establish a globally Coolangatta the city’s office stock. recognised brand for the City of Gold Coast as a serious Queensland place to do business.
New South Wales Legend
Heavy Rail M1 M1
Airports Light Rail
12 12 Gold Coast CBD Program 2025 13 CBD themes
Five CBD themes have been identified to The Program will ensure government, drive the CBD. community and business work towards a shared vision and that the decision Each theme is an important ingredient making, investment and commitment to creating a uniquely Gold Coast CBD. to the CBD is based on a clear These ingredients alone don’t make a city visionary framework. great, it is how they combine that make a city special.
14 Gold Coast CBD Program 2025 15 Southport is the location To create a prosperous CBD we are of choice for innovative focused on the following objectives: business and residents seeking an urban lifestyle 2.1.1 Productivity and efficiency 2.1.2 Economic confidence 2.1.3 Connected to the future whilst enjoying all the
Gold Coast has to offer. The Gold Coast is positioned to increase its international The CBD is driving the economic agenda of the Gold Southport has a strong history of leading the way in The CBD is recognised competitiveness and recognition as an emerging Coast. It is the congregation of the city’s business, workers innovative information and technology infrastructure. The world-class business and lifestyle destination. As more and talented entrepreneurs. The CBD is a regional centre Pacific Cable Station was constructed in Southport in for its talented people and businesses and residents move into the CBD, the for community, government and legal services. 1902, establishing the first connection between Australia entrepreneurial spirit. increased density will drive employment, productivity and and the rest of the world. efficiency. Businesses will choose to locate in the CBD The Gold Coast is open for business. Business due to its proximity to the Asia Pacific market, lifestyle The CBD is a youthful expression of a modern city - it is engagement and investment attraction activities sell the advantages and access to a skilled workforce. adaptable, responsive and flexible. It is socially and digitally CBD to the world improving its reputation as a serious Business growth and connected to a global community and technology is place to do business. Continued investment into business, The CBD has strong businesses that are globally and embedded into our everyday lives. attraction, job creation property and significant development opportunities means regionally connected and competitive. Its expertise and that the CBD will continue to grow, creating confidence for and international products are exported to the world with strengths in legal We will invest in digital and communication infrastructure future investment. partnerships are priorities. and justice, finance, broadcasting, medical, education to support emerging business methods and creating new and government services, with emerging opportunities ways for people to interact, experience and communicate. A vibrant and active retail environment will be comprised of in information technology and communication, creative higher order retail and boutique tenants and localised industries and design. Creative knowledge partnerships will foster innovation. “Main Street” shopping. Australia Fair Shopping Centre The CBD services our These partnerships will facilitate industry niche sectors and continues to diversify and grow to offer different products Southport is also an environment where small and micro high value jobs. city’s growing population, and conveniences which attract a broad catchment. enterprises thrive in shared office spaces. and as the sixth largest city in Australia, it is a key With Griffith University, TAFE and a myriad of English driver of the South East language schools and vocational education institutes, CBD businesses have access to a highly skilled workforce Queensland economy enabling students from all over the world to contribute to creating new employment our innovative economy. opportunities and attracting investment.
16 Gold Coast CBD Program 2025 17 Inspired by natural To create a CBD with great places, we beauty, we are a healthy are focused on the following objectives: CBD. The CBD has shaded public space, 2.2.1 City centre 2.2.2 Green streets grid 2.2.3 Urban places fresh air and sunshine.
Its public places and The CBD has a distinct and identifiable core with a central The streets within the CBD make up 32 percent of its total A rich mosaic of urban sub-cultures and communities will network of comfortable axis and places for the Gold Coast community to gather land area and present an ideal opportunity to reinterpret develop through the natural character of distinct precincts. and celebrate special events. the road network for social and recreational purposes. The public realm will encourage and respond to this and inviting streets evolution, providing unique places which contribute to the significantly contribute The core will be a vibrant and lively space, a place for Key streets will become green corridors, forming a grid fabric of the CBD and the city. to the desirability of the 24/7 bustle of a CBD and the preferred location for of shaded footpaths with sub-tropical planting and support services, business events, community and activity. comfortable pedestrian walkways, connecting the core The small urban pockets and underutilised sites will be the CBD. with public transport and surrounding parklands. re-imagined as breathing spaces for an urban lifestyle, The CBD core will be the priority for urban revitalisation creating cool, green spaces to stop, relax, interact and and the focus of investment and intervention. Development The CBD is encompassed by regional recreational watch. of key CBD components such as a city square, pedestrian facilities, high density neighbourhoods, services and other The CBD is adaptable. prioritisation and sustainable transport will create a safe, amenities. These surrounding areas are the community’s Public space in the CBD will attract people to visit and It is a safe place where clean and high quality centre. places for recreation, entertainment and sporting pursuits. stay. Our economy and communities will thrive and our people of all ages and urban places will constantly evolve, becoming much loved You will know you’re in the CBD because there is an The central axis of Nerang and Scarborough Streets people spaces. nationalities gather to intense, rich and varied experience that engages the will be a modern interpretation of a ‘Main Street’, a enjoy, celebrate and senses with digital façades, culture and art, economic unique blend of Southport’s urban heritage with a and social exchanges on streets. new world purpose. connect, in the civic centre of the Gold Coast. The CBD will be linked to the Broadwater with people- friendly connections to encourage a flow of activity between the CBD and the Broadwater Parklands.
The public realm creates opportunity for convivial encounters and is where we interact, learn and explore. We spill out into the streets and laneways to reclaim them as a canvas for events and art.
18 Gold Coast CBD Program 2025 19 CBD development has To create a CBD that is distinctly a high quality Southport, we are focused on the contemporary urban form. following objectives: Development is inspired by our sub-tropical 2.3.1 Urban fabric 2.3.2 Built form 2.3.3 Southport character coastal lifestyle and
incorporates world class New relationships are forged between public and private The architecture of the CBD is designed to maximise Southport is one of the few places in the city that has design initiatives whilst spaces, capitalising on opportunities to create pockets of Southport’s unique character, coastal location and sub- visible historical links to the city’s past. To enhance embracing Southport’s urban green and public spaces for people. tropical climate. High quality contemporary design will Southport’s distinct urban character, our significant incorporate high quality materials, fine grain detailing and heritage is retained and revealed, and celebrated within unique and historic The thresholds between public and private property are be at the human scale, enhancing the work and living a modern and developing CBD. Innovative and adaptive character. designed to be welcoming, with high quality building environment of the CBD. re-use of existing buildings for new mixed use purposes frontages creating inclusive and activated spaces. creates new opportunities that contribute to the success The built form will enhance the visual and physical and character of the CBD. Innovative built form delivers an exciting inner city connections between the upper levels and the street, Well designed buildings experience. New development reinforces retail and creating opportunities for observation and interaction. Government land parcels are strategically used to achieve enhance the experience commercial activity in the core to create a critical mass of Rooftop and upper level gardens soften the built form, and CBD outcomes and provide maximum benefit to the economic activity and growth. bars, entertainment and dining venues create multi-tiers of community. The size and location of government land is and liveliness of our activated spaces. leveraged to provide services and facilities that generate streets and provide high The CBD provides a range of residential options with economic and social growth through leadership and a opportunities for enviable amenity, active lifestyle, cultural New developments create fresh experiences and strategic partnership approach to their future development. quality space for business offering and community facilities and services. contribute to the liveability of the CBD, balancing mixed to grow and a range of uses, business needs and inner city living. inner city living options.
The quality and adaptability of the built form supports the CBD by allowing a variety of uses such as hotels, conference facilities, restaurants, cafés, retail, public spaces, cultural and community facilities.
20 Gold Coast CBD Program 2025 21 The CBD is the gateway To create a CBD that is accessible, we to the Gold Coast coastal are focused on the following objectives: strip. It has great access to the M1 motorway 2.4.1 City connections 2.4.2 Active travel 2.4.3 Sense of arrival and is a hub of public
transport connected to High frequency and high capacity public transport It is easy to navigate and move around the CBD. The You know when you have arrived in the CBD. the light rail and a high brings people efficiently into the centre of the CBD, to streets are accessible for people of all ages and abilities. Approaching from other areas of the city, the main streets do business, shop, socialise or celebrate. A network of There is a safe and enjoyable walking and cycling network, are enhanced with gateways to signal your arrival. Key frequency bus network cycleways and footpaths support and encourage active encouraging activity, minimising congestion and reliance intersections will be developed to send visual cues to bringing people into the travel choices and the Broadwater provides a new and on cars for short journeys. change driving behaviours with material finishes and CBD from all over the city. enjoyable water transport option. signature landscaping. View lines are revealed to help people orientate themselves Through-traffic is guided around the thriving heart of the in relation to key natural and built landmarks. The CBD has The extent of the CBD core is easily identified by a unique business centre, avoiding the congestion of unnecessary strong pedestrian connections seamlessly integrating to palette of high quality street furniture, planting and finishes. An active and healthy vehicle movements. Strategically positioned the Broadwater Parklands and encouraging a visual and A consistent suite of way finding elements reduce visual car parking facilities are easily accessible for private vehicle emotional connection to the water. clutter and make the CBD easy to navigate. city lifestyle is easy. The journeys, providing short or long term stay options. streets are simple to Four light rail stations service the CBD, moving large Special sub-precincts such as Chinatown are celebrated navigate and the CBD is The light rail connection to Griffith University facilitates numbers of people for work, education, events and with their own suite of streetscape furniture and cultural productive partnerships for business and students. shopping. embellishments, building a rich and vibrant place. a place where walking or It provides students with access to accommodation, cycling is the fastest and services and employment, positioning the Gold Coast as a great place to study. Extension of the light rail to the heavy most enjoyable way rail links the CBD to Brisbane, furthering employment and to get around. business opportunities.
Key CBD destinations are connected, integrating all modes of travel and providing efficient options for moving around the thriving CBD.
22 Gold Coast CBD Program 2025 23 The Gold Coast To create a CBD that is celebrated, we community is proud of are focused on the following objectives: Southport’s past and is actively involved in 2.5.1 Belonging 2.5.2 Creative 2.5.3 Alive shaping its future.
The CBD evokes a city-wide civic pride and participation; it The streets, buildings and public spaces come alive with The CBD is alive 24/7 with a variety of events, has an inclusive and diverse social economy supported by sensory high quality public art, street art and digital media. entertainment and facilities. The streets, laneways and We celebrate Southport’s a robust community network. It has a sense of belonging, urban spaces are unique destinations that host a rich diversity as the most not just to its community, cultural, sporting and education The CBD breeds new ideas and cross community program of events and activations that celebrate Southport hubs, but to Southport as a place. partnerships to create new opportunities for creative and its community. multicultural place on the expression and live music. We support local artists Gold Coast. As a collective, people of all ages and backgrounds to embed meaning into the urban fabric and create Chinatown plays an important role in supporting cultural actively participate in the creation of an interesting and opportunities for ephemeral art. diversity and the night-time economy, as a dining and engaging place by showcasing, sharing and seeking entertainment destination, with a regular street markets, experiences. Our community spaces are for all and The creativity of the CBD supports distinct creative and free events and activities. We are an inclusive we explore new ways to address the needs of our businesses and traditional ‘Main Street’ goods and community that embraces growing population. services which are authentically Southport. A creative The CBD’s suite of cultural and creative activities takes knowledge hub supports interesting and innovative ownership of the colourful stories and characters of our differences and projects in public and private spaces. Southport, creating a distinctive sense of identity and similarities through sport, providing enriched and layered experiences for people of all ages, identities and backgrounds. art, culture and lifelong learning.
Southport has a vintage yet contemporary vibe, evident in its places and people, which is different to anywhere else on the Gold Coast. Most of all we feel safe and are a caring community.
24 Gold Coast CBD Program 2025 25 BIG Moves
To revitalise Southport and create a vibrant urban centre, the city and the community need to be bold.
The big moves are complex multifaceted projects that will transform the CBD, catalyse economic growth and investment to position Southport as a globally competitive CBD.
27 CONNECT THE CBD TO THE BROADWATER
REINFORCE THE CBD CORE AND SPECIALIST DESTINATIONS
CONSOLIDATE GOVERNMENT AND CIVIC SERVICES
CELEBRATE OUR OUTDOOR LIFESTYLE
ENHANCE THE DIGITAL FABRIC OF THE CBD
28 29 Connect the CBD with the Broadwater
One of the key opportunities for the CBD is to improve The continued improvement of the Broadwater Parklands the visual and physical connection to the Broadwater and partnership with key development sites on Marine Parklands, the Broadwater and the Spit to embrace these Parade will begin to remove the barriers between the CBD beautiful natural assets. and the Parklands. This will assist to position Southport as a premier lifestyle and business destination with high Seamlessly integrating the CBD and the 60 hectares of quality amenity, recreation, cultural and sporting facilities. Broadwater Parklands will transform it into a regionally significant recreational and entertainment facility to support the growing CBD community and attract visitors and events from around the world.
CONNECT THE CBD TO THE BROADWATER
Gold Coast CBD Program 2025 31 Reynolds Avenue Baker Avenue
Grace Avenue Bryce Lane Hunter Avenue
Proud Street Bright Avenue
Vernon Avenue
Central Street
Mary Street
Bradford Street
Muir Street Phillip Street Ahern Street
Harris Street
Echlin Street Brett Avenue
Marine Parade Robert Street 0 87.5 175
Meters
Ernest Street Rathbone Place
Sydney Street
Walte r Stree t t
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a l Ro C yal P alm Court Loders Creek Sandy Court Legend
Sea World Drive Investigation Area Integration opportunity
Broadwater Shuttle Green boulevard
Pedestrian Access Development sites Octopus garden playground Gateway PDA Walton Street Worendo Street
William Street Connections
Gateway
Pedestrian access High Street Norman Street
North Street Gray Street
Rose Street Investigation area
Smith Street Star of the Sea Scarborough Street Marine Parade Locke Street Railway Street Nind Street development site
King Street Welch Street
George Street Broadwater shuttle Connecting the Broadwater with the CBD will require a multifaceted approach to its planning and execution over a long Davenport Street period of time. Marshall Lane Main pedestrian access Rawlins Street Price Street What are the opportunities... Australia Fair
1. Establish an investigation area to bring all interested 6. Establish a Broadwater shuttle to connect the CBD to New development integrates with Broadwater Hinze Street parties and ideas together to resolve issues and the Spit Jackman Street progress opportunities to achieve the vision Rawlins Street 7. Reinforce arrival gateways from Main Beach at Sundale Pedestrian access 2. Investigate transforming Marine Parade/Gold Coast Bridge and Smith Street Bay Street Marine Parade Highway into a ‘Community Boulevard’ Garden Street 8. Investigate opportunities to continue to embellish Gold Coast Highway 3. Investigate road realignment, public transport the Broadwater Parklands and connect isolated integration and improved traffic outcomes park areas Nerang Street Young Street Cougal Street Investigation area 4. Increase pedestrian permeability to ensure key 9. Reinforce existing sporting facilities to create parkland entries are visually and physically accessible recreational, leisure, arts and tourismWhitby Street opportunities Suter Street Short Street Little High Street for pedestrians and cyclists 10. Continue to investigate and encourage commercial Lawson Street 5. Work with property owners along Marine Parade to opportunities within the Broadwater Parklands strengthen the connection between the CBD and the White Street Broadwater Parklands Mal Burke Street ay ll W Queen Street Be a d A Spendelove Avenue Southern Broadwater Parklands recreation, leisure, arts, tourism opportunity
Waverley Street M Gateway a Lather Street Como Crescent c Meron Street a Bauer Street r
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a a in B d Ellen Street Heath Street e e Aqua Street a c Margaret Street h P Waterways Drive a r a d e Louise Street
3 Brighton Parade Stafford Avenue John Kemp Street Tedder Avenue
Melinda Street
Beulah Lane 32 Woodroffe Avenue Caroline Avenue
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e n nue Admiralty Drive Golde C o u r t CBD Main streets revitalisation Legal precinct The city’s legal precinct contains the Southport Court House (Magistrates, District, Planning and Federal circuit courts), the Southport Police Station, Legal Aid, Inns of Nerang and Scarborough Streets Court, Gold Coast District Law Association, The Gold Nerang Street has been the main street of Southport since Coast Community Legal Centre and Advice Bureau Inc. the late 1800’s. It offered quality local shops and services and more than 80 law firms. for a budding tourism industry that ultimately helped build a reputation for the Gold Coast as Australia’s premier Commercial hub tourist destination. New and re-purposed commercial buildings will be encouraged throughout the CBD but specifically along The core of the CBD, will radiate from its central axis of Nerang and High Streets with easy access to Nerang and Scarborough Streets, which will once again the M1 motorway, and high visibility and access to be celebrated as the main streets of Southport and offer public transport. an array of local shops, boutique retail and services with cafés, providores, alfresco dining and artisans. Health and wellness Health services are reinforced around the old Gold These streets feed the distinct specialist destinations of Coast Hospital site. The health centre includes the CBD: Queensland Government Southport Health Precinct, Pacific Private Hospital, Ramsey Health, Gold Coast Eye Gold Coast Chinatown Centre along with numerous specialist practitioners and Chinatown will continue to evolve as an exciting and supplementary services. diverse multicultural dining destination attracting new restaurants and small bars. It will be the place for a range Retail spine of cultural events and festivals throughout the year. The major retail focus for the CBD is the old Nerang Street Mall, with the vision to enhance a main street retail Broadwater shopping experience anchored by Australia Fair and new The Marine Parade frontage will support residential and retail developments. hotel developments with high end retail, dining and bars overlooking the magnificent Broadwater. Education Anchored by TAFE Queensland, Southport has Civic/community attracted many English language schools and educational A cluster of civic, government and community facilities colleges. International and local students are supported will continue to develop around the Southport Library and by the Study Gold Coast student hub and a wide choice Community Centre. of accommodation.
Map 6 - Specialist destinations Legal Education Hotels, high-end dining REINFORCE THE CBD CORE AND and retail SPECIALIST DESTINATIONS Broadwater Parklands
Commercial Retail
Chinatown
Civic/Community
Health and wellness
Gold Coast CBD Program 2025 35 Reynolds Avenue Baker Avenue
Grace Avenue Bryce Lane Hunter Avenue
Proud Street Bright Avenue
Vernon Avenue
Central Street
Mary Street
Bradford Street
Muir Street Phillip Street Ahern Street
Harris Street
Echlin Street Brett Avenue
Marine Parade Robert Street 0 87.5 175
Meters
Ernest Street Rathbone Place
Sydney Street
Walte r Stree t t
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a l Ro C yal P alm Court Loders Creek Sandy Court Map 7 - The Core Big Move
Sea World Drive Legend
1 CBD retail shopping experience
2 Key CBD intersection
3 Shared zone and adaptable space Walton Street Worendo Street
William Street 4 Commercial and civic
Broadwater Shuttle
Gateways
Core Area
PDA High Street Norman Street
North Street Gray Street
Rose Street
Smith Street
Scarborough Street Marine Parade Locke Street Railway Street Nind Street
King Street Welch Street What are the opportunities… George Street Davenport Street Reinforce core axis of CBD 1. A staged revitalisation plan is being developed for 3. Staged delivery of the plan will consider timing in Marshall Lane and distinct destinations Nerang Street, from High Street to Broadwater relation to major private developments, government Rawlins Street Parklands to reinforce key destinations and the land disposal and impacts on local businessPrice Street functions of the main street 4. Work with property owners on key development sites to 1 2. The revitalisation plan will include priority projects which encourage commercial development in the core Hinze Street Broadwater Parklands may include gateways, public space, landscaping, 2 Jackman Street Rawlins Street public art, lighting and footpath upgrades 3 Facade Improvement Program Bay Street
Marine Parade 4
Garden Street Gold Coast Highway Core CBD Commercial Precinct
Nerang Street Young Street Chinatown Cougal Street
Whitby Street Suter Street Short Street
Little High Street
Lawson Street
White Street
Mal Burke Street ay ll W Queen Street Be a d A Spendelove Avenue
Waverley Street M a Lather Street Como Crescent c Meron Street a Bauer Street r
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3 Brighton Parade Stafford Avenue 36 John Kemp Street Tedder Avenue
Melinda Street
Beulah Lane Woodroffe Avenue Caroline Avenue
G
Alicia Street Eileen Avenue o Mabel Avenue ld C Shirley Street o a s Aloha Lane
t e Shirley Street H ig nu h wa Street Pacific e ve A y
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v an
e n nue Admiralty Drive Golde C o u r t Robert Street Marine Parade
Rathbone Place
Sydney Street
Walter A commercial catalyst Street Map 8 - Government Land
Loders Creek Sandy Court
Sea World Drive
Southport has the highest amount of commercial William Street floorspace in the city with almost 150,000m2 of office
space in over 80 buildings. To catalyse commercial High Street Norman Street development in the CBD requires substantial commercial North Street tenants. The most effective way to do this is to consolidate
Scarborough Street Marine Parade government functions in the core of the CBD. This will Railway Street Nind Street Welch Street
George Street attract new professional services to the city including Davenport Street Marshall Lane Rawlins Street planners, designers, engineers, scientists, marketing firms Price Street
Hinze Street
and business support services. Jackman Street Bay Street
Marine Parade
Gold Coast Highway Nerang Street
A range of incentives are required to stimulate demand Young Street
Suter Street for existing office space absorption and demand for new Short Street
Lawson Street commercial development in the CBD, in turn creating White Street
Way Queen Street ell further demand for retail space and local services. B a d A Spendelove Avenue
Waverley Street M Both local and state governments have significant land a Lather Street Como Crescent c Meron Street a Bauer Street r
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M a r holdings in the CBD which have the potential to be a a in B d Ellen Street Heath Street e e Aqua Street a c h P Waterways Drive a r a leveraged to attract high value businesses and jobs. d e Louise Street
3 Brighton Parade Stafford Avenue John Kemp Street Tedder Avenue The Gold Coast Legal sector is working towards Melinda Street Beulah Lane Woodroffe Avenue maximising the growth of the strong legal sector in Caroline Avenue 0 87.5 175 Meters G
Eileen Avenue o Mabel Avenue Legend l d C o a s Aloha Lane
t Southport aiming to support the expansion of existing e
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legal facilities. l n
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cca Commodore Drive
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o City of Gold Coast Freehold Land urt Benowa Road Ferry Road
Drury Avenue
Joden Place
CONSOLIDATE GOVERNMENT AND CIVIC SERVICES
Gold Coast CBD Program 2025 39 Reynolds Avenue Baker Avenue
Grace Avenue Bryce Lane Hunter Avenue
Proud Street Bright Avenue
Vernon Avenue
Central Street
Mary Street
Bradford Street
Muir Street Phillip Street Ahern Street
Harris Street
Echlin Street Brett Avenue
Marine Parade Robert Street 0 87.5 175
Meters
Ernest Street Rathbone Place
Sydney Street
Walte r Stree t t
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e Huth Street
r
t
S
n
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y Map 9 - The Civic Big Move
a l Ro C yal P alm Court Loders Creek Sandy Court Legend
Sea World Drive Specialist destinations
Pedestrian links to public transport
Light rail
Light rail stations Walton Street Worendo Street William Street PDA
High Street Norman Street
North Street Gray Street
Rose Street
Smith Street
Scarborough Street Marine Parade Locke Street Railway Street Nind Street
King Street Welch Street
George Street What are the opportunities… Davenport Street
Marshall Lane 1. Advocate to State and Federal Governments to allocate 5. Reinforce the civic functions of the CBD with the Rawlins Street professional staff in the CBD to reduce congestion on presence of a town hall and public square Price Street the M1 Civic headquarters 6. Work with existing commercial building owners to l a i 2. Assess the future use of Council’s assets in the CBD to invest in refurbishment of existing office stock c Hinze Street r
e
stimulate economic outcomes Jackman Street Rawlins Street
7. Support expansion of co-working to provide national m
m
3. Develop transitional strategies to manage future growth and international firms the opportunity to expand into o Bay Street C and staffing requirements for the city the Gold Coast market Marine Parade Urban park and
Garden Street Gold Coast Highway Community facilities 4. Develop a package of incentives to support the development of modern A grade office stock in Nerang Street Young Street Pedestrian links to the CBD Cougal Street public transport
Whitby Street Suter Street Short Street
Little High Street
b
u Lawson Street
H
c
i
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C White Street
Mal Burke Street ay ll W Queen Street Be a d A Spendelove Avenue
Waverley Street M a Lather Street Como Crescent c Meron Street a Bauer Street r
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a a in B d Ellen Street Heath Street e e Aqua Street a c Margaret Street h P Waterways Drive a r a d e Louise Street
3 Brighton Parade Stafford Avenue John Kemp Street Tedder Avenue
Melinda Street
Beulah Lane 40 Woodroffe Avenue Caroline Avenue
G
Alicia Street Eileen Avenue o Mabel Avenue ld C Shirley Street o a s Aloha Lane
t e Shirley Street H ig nu h wa Street Pacific e ve A y
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l l n
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e C l Winchester Street Serisier Avenue h t a Lupus Street
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Main Beach Parade
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cc Commodore Drive a
n Gayle Street e e
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r Benowa Road t Ferry Road
Drury Avenue
Joden Place Birtwistle Street
N e pt
Wallace Street u Maxwell Brown Drive n Deauville Drive S e
e C a f o P a u r e r Korong Street M e t t r
e Clare Street i d C r Boronia Drive
s s Magnolia Drive o Grevillia Avenue e h u i n p rt m
A
v an
e n nue Admiralty Drive Golde C o u r t A collection of events and activations
With purpose-built event infrastructure in the Broadwater Parklands and Gold Coast Chinatown, the CBD hosts many international, civic, sporting and community events. This infrastructure will be maximised and built upon for the Gold Coast 2018 Commonwealth Games strengthening our status as an outdoor entertainment city.
Gold Coast Chinatown and its laneways are the location for multicultural events and celebrations. The streetscape has been designed to host events like the Chinatown Street Markets, with purpose built event infrastructure including power, smart poles, water and flush curbs. Other streets in the CBD are live spaces for celebration.
The Broadwater Parklands offers a range of diverse locations and facilities, designed to host everything from large scale events like the marathon and triathlon for the Gold Coast 2018 Commonwealth Games to small family gatherings.
Other existing sporting facilities including the Gold Coast Aquatic Centre, Queens Park Tennis Centre, Bowls and Croquet Clubs will be enhanced to attract new events to Southport.
CELEBRATE OUR OUTDOOR LIFESTYLE
Gold Coast CBD Program 2025 43 Reynolds Avenue Baker Avenue
Grace Avenue Bryce Lane Hunter Avenue
Proud Street Bright Avenue
Vernon Avenue
Central Street
Mary Street
Bradford Street
Muir Street Phillip Street Ahern Street
Harris Street
Echlin Street Brett Avenue
Marine Parade Robert Street 0 87.5 175
Meters
Ernest Street Rathbone Place
Sydney Street
Walte r Stree t t Map 8 - The Live Big Move e
e Huth Street
r
t
S
n
o t
y
a l Ro C yal P alm Court Legend Loders Creek Sandy Court Laneways
Light rail Sea World Drive
PDA
Walton Street Worendo Street
William Street
High Street Norman Street 1 North Street Gray Street
Rose Street
Smith Street
Scarborough Street Marine Parade Locke Street Railway Street Nind Street 3 2
King Street Welch Street
George Street Nerang Street, as the CBD’s key retail spine, will support an array of seasonal displays and performances further Davenport Street strengthening the connection between the Broadwater Parklands and the CBD. As part of the main street revitalisation, Marshall Lane Rawlins Street 1 infrastructure will be installed to support the seasonal theming and activation of Nerang Street. Price Street
6 Building on the success of events in Chinatown and the Broadwater Parklands, event infrastructure will be planned for and Hinze Street improved as the CBD grows. Promoters and event organisers are encouraged to hold their events in the CBD as we work Jackman Street Rawlins Street towards developing a signature event for Southport. 5 Bay Street
Marine Parade
Garden Street What are the opportunities… Gold Coast Highway
1. Deliver the CBD Events and Activation Plan 4. Plan for and improve event infrastructure in key Nerang Street Young Street event destinations Cougal Street 2. Work with events partners to develop a sustainable events strategy 5. Market our unique event location and sites Whitby Street Suter Street Short Street Little High Street 4 3. Grow existing events and activations 6. Work with promoters and event organisers to attract Lawson Street new events in the CBD 7 White Street
Mal Burke Street ay ll W Queen Street Be a d A Spendelove Avenue
Waverley Street M a Lather Street Como Crescent c Meron Street a Bauer Street r
t 1. Broadwater Parklands 4. Civic and Government 6. Nerang Street h u
r
• International Sporting Events • Civic and official events • Retail promotion P M a r
a a in • Civic events, eg Mayors’ • Community, public and d • Seasonal displays/ B Ellen Street Heath Street Aqua Street e e Christmas Carols library events a performance, c Margaret Street h eg Christmas P • Cultural Events Waterways Drive a r a • Cultural performing arts d 5. Chinatown e Louise Street and events 2. Broadwater • Multicultural events 3 • Water based events • Lunar New Year Brighton Parade Stafford Avenue • Chinatown Street Markets 7. Ada Bell Way • Boating John Kemp Street • Civic events, eg citizenship • Tennis/Bowls/CroquetTedder Avenue Melinda Street • Gold Coast New Year Celebration ceremony • Sporting events • Cultural performing arts • Leisure, arts, tourism Beulah Lane and events Woodroffeopportunities Avenue Caroline Avenue 3. Gold Coast Aquatic Centre • Laneways • Swimming / diving events G
Alicia Street Eileen Avenue o Mabel Avenue • Water sport events ld C Shirley Street o • Cultural Events a s Aloha Lane
t e Shirley Street H ig 44 nu h wa Street Pacific e ve A y
u n e e
v g
A e
l l n
Greer Terrace o Hill Parade e
e C l Winchester Street Serisier Avenue h t a Lupus Street
K
Cable Street
Main Beach Parade
B
Norseman Court u Viking Court
cc Commodore Drive a
n Gayle Street e e
r
C
o
u
r Benowa Road t Ferry Road
Drury Avenue
Joden Place Birtwistle Street
N e pt
Wallace Street u Maxwell Brown Drive n Deauville Drive S e
e C a f o P a u r e r Korong Street M e t t r
e Clare Street i d C r Boronia Drive
s s Magnolia Drive o Grevillia Avenue e h u i n p rt m
A
v an
e n nue Admiralty Drive Golde C o u r t Digital fabric of the CBD
Cities are complex and dynamic - improved technology will help us respond quickly to new challenges. The emergence of Southport into a regionally and globally competitive CBD relies on the use of digital technologies to drive and enable data-driven decision that will affect the everyday lives of citizens.
A smart CBD involves using technology and citizen engagement to increase productivity and quality of life. It will enable and inspire the next generation of talented entrepreneurs, to reduce costs and resource consumption. World-wide, countries are developing innovative strategies devoted to achieving ‘smart’ urban growth for its metropolitan regions and as an ‘enabler’ of future economic growth.
Delivering high-speed, optic fibre connectivity will provide support for the Gold Coast CBD to attract new businesses. It is expected to drive the development of new products and services, and facilitate greater efficiencies through support services such as cloud computing, teleworking and sensor network infrastructure.
ENHANCE THE DIGITAL FABRIC OF THE CBD
Gold Coast CBD Program 2025 47 Reynolds Avenue Baker Avenue
Grace Avenue Bryce Lane Hunter Avenue
Proud Street Bright Avenue
Vernon Avenue
Central Street
Mary Street
Bradford Street
Muir Street Phillip Street Ahern Street
Harris Street
Echlin Street Brett Avenue
Marine Parade Robert Street 0 87.5 175
Meters
Ernest Street Rathbone Place Map 9 - The Smart Big Move
Sydney Street
Walte r Stree t t
e
e Huth Street
r t Legend S
n
o t y Proposed Wi-Fi area a l Ro C yal P alm Court Sandy Court Pedestian tracking Loders Creek Existing Wi-Fi
Light rail Sea World Drive
Light rail stations
PDA
Walton Street Worendo Street
William Street
High Street Norman Street
North Street Gray Street
Rose Street
Smith Street
Scarborough Street Marine Parade Existing Wi-Fi Locke Street Railway Street Nind Street
Integrated digital technology will enable the effective coordination and delivery of high quality services and infrastructure toKing Street the community while creating a globally competitive economic environment. Welch Street
George Street Davenport Street
In particular delivering high-speed, reliable and affordable broadband will provide an essential platform for the Gold Coast Marshall Lane Rawlins Street CBD to compete effectively in the global digital economy. It is expected to drive the development of new products and Price Street services, and facilitate greater efficiencies through support services such as cloud computing, crowd sourcing, 3D printing, teleworking, and telepresence and sensor network infrastructure. Hinze Street Pedestrian tracking
Jackman Street Rawlins Street
What are the opportunities… Bay Street
Marine Parade
Garden Street 1. Seamlessly integrate Wi-Fi and sensor technology into 3. Integrate digital media and technology into public space Gold Coast Highway the built environment with the use of digital façades Nerang Street Young Street 2. Map existing ICT infrastructure networks and advocate Cougal Street for increased bandwidth where required Whitby Street Suter Street Short Street
Little High Street
Lawson Street
Existing Wi-Fi High speed cable conduit White Street
Mal Burke Street ay ll W Queen Street Be a d A Spendelove Avenue
Waverley Street M a Lather Street Como Crescent c Meron Street a Bauer Street r
t
h
u
r
P
M a r
a a in B d Ellen Street Heath Street e e Aqua Street a c Margaret Street h P Waterways Drive a r a d e Louise Street
3 Brighton Parade Stafford Avenue John Kemp Street Tedder Avenue
Melinda Street
Beulah Lane Woodroffe Avenue Caroline Avenue 48 G
Alicia Street Eileen Avenue o Mabel Avenue ld C Shirley Street o a s Aloha Lane
t e Shirley Street H ig nu h wa Street Pacific e ve A y
u n e e
v g
A e
l l n
Greer Terrace o Hill Parade e
e C l Winchester Street Serisier Avenue h t a Lupus Street
K
Cable Street
Main Beach Parade
B
Norseman Court u Viking Court
cc Commodore Drive a
n Gayle Street e e
r
C
o
u
r Benowa Road t Ferry Road
Drury Avenue
Joden Place Birtwistle Street
N e pt
Wallace Street u Maxwell Brown Drive n Deauville Drive S e
e C a f o P a u r e r Korong Street M e t t r
e Clare Street i d C r Boronia Drive
s s Magnolia Drive o Grevillia Avenue e h u i n p rt m
A
v an
e n nue Admiralty Drive Golde C o u r t CBD PROJECTS
The CBD projects and activities are planned to be delivered over the next 2 - 4 years.
They include all operational and capital projects and activities being undertaken by the City. Some are part of Council’s existing services and others are new services and activities.
All projects work towards achieving the CBD vision and are linked to the CBD themes.
51 1. CBD Special Rate Projects
Project Programming 2018/19
Events and Activations $365,000 Lunar New Year Festival Annually Chinatown Street Markets Monthly Bleach in the City Annually Main Street Activation Under investigation 2018-19 CBD Busking Program Ongoing 100 Years of Southport 2018 Business and Investment $75,000 CBD Investment Attraction Program Ongoing Legal Sector Working Group Ongoing Targeted Occupier Strategy Ongoing CBD Sell Book 2018-19 CBD Business Engagement & Support Ongoing Façade Improvement Program $45,000 Phase 3 – Scarborough & Nerang Streets 2018-19 Laneways Activation $45,000 Public realm improvements (Regent Lane) 2018-19 Public realm improvements (Nerang Street laneways) Under investigation 2018-19 Laneways Guide 2018-19 Destination Marketing $30,000 CBD Targeted Marketing Campaign Ongoing Stakeholder Engagement $25,000
Real-time Technologies $50,000 Pedestrian tracking Ongoing Research $20,000
Public Realm Improvements $105,000 CBD Main Street Revitalisation Master Plan 2018-19 CBD Main Street Detailed Design 2018-19 Lighting Plan Ongoing Digital Projection Art (Chinatown) Ongoing Communal Waste Initiative 2018-19
2. Major CBD Investments
Project 2018/19 2019/20 2020/21 2021/22
Economy, Planning and Environment
Building Our City program $50,000 - $50,000 -
Lifestyle and Community
Arts and Culture Creative Incubators program $100,000 $100,000 - -
Southport Broadwater Parklands Northern Precinct (Stage 4) $268,500 $652,900 $5,244,800 $700,100
Transport and Infrastructure
Gold Coast Highway Shared Pathway project $460,000 $400,000 - -
CBD Stormwater Drainage Renewal project - $905,900 $7,033,300 -
52 Gold Coast CBD Program 2025 53 1. CBD Special Rate Projects
1.1 CBD Events and Activation
Objectives Events • Main Street Activation – in 2018, the delivery of Who is involved activations in Nerang Street will be investigated in The Gold Coast is renowned for its lifestyle and events. • Lunar New Year – is the annual pre-eminent event CBD Activation Working Group collaboration with local business owners and the The CBD will contribute to this rich fabric of cultural held in Gold Coast Chinatown where the city comes community. Nerang Street, as the CBD’s main street, Local Traders entertainment and will become known as the destination together to celebrate multiculturalism, live music and will develop into an outdoor events spine, connecting to celebrate diversity and community. cultural entertainment, movies, arts, delicious food Community the Broadwater Parklands to the heart of the CBD. from across Asia and of course, crackers The City is committed to leading the delivery of Creative Industries and fireworks. • CBD Busking Program – continue to deliver sustainable events and activations, working with key specialised busking activities through the CBD City of Gold Coast stakeholders to trial and inform best practice and • Chinatown Street Markets – Chinatown and its Busking Program to support local artists and provide enhance citywide sustainable outcomes. laneways transform into a vibrant and colourful interesting experiences for residents and visitors Relevant City of Gold Coast Strategies marketplace on the first Saturday of every month Gold Coast CBD events will leverage activity in the across the CBD. with tasty street food, eclectic entertainment and Events Strategic Plan 2025 (draft) Broadwater Parklands and will have a strong focus on cultural celebrations. The purpose of the market is to • 100 Years of Southport – in 2018, Southport developing a signature event for Southport. An annual Economic Development Strategy 2013–2023 encourage people to reconnect with Southport and celebrates 100 years of being declared a township. program of events and activations will be delivered encourage repeat visitation outside of market days. A range of community-led activations and events Cultural Strategy 2023 to encourage increased visitation to the CBD and will be delivered in the CBD during 2018 to celebrate Chinatown, to promote the area as a business and • Bleach in the City – as part of the annual citywide Southport PDA Development Scheme – Implementation Southport’s unique legacy as the traditional CBD of lifestyle destination. festival, Bleach in the City turns Southport into a hub Strategy 5.1.3 (3), 5.1.3 (4) the Gold Coast. of creativity with a diverse program of performance, music, visual art and entertainment, reinforcing Southport’s role in delivering arts and culture in the streets.
54 Gold Coast CBD Program 2025 55 1.2 Business and Investment 1.3 Facade Improvement Program
Objectives • Targeted Occupier Strategy – continue to identify Objectives Who is involved supply and demand drivers and work through Building facades play an important role in the way people Business Business growth and attraction, job creation and potential levers to increase development potential perceive and interact with a place. international partnerships are priorities for the CBD. The and remove barriers for commercial development Local Traders CBD services our city’s growing population and as the in the CBD. Continue to implement the key actions The CBD Façade Improvement Program is a targeted Property Owners sixth largest city in Australia, it is a key driver of the South identified within the CBD Targeted Occupier Strategy grant initiative that encourages CBD property and East Queensland economy creating new employment in partnership with landowners, private industry and business owners to improve building facades by offering Creative Industries opportunities and attracting investment. to match eligible applicants, dollar for dollar (capped) government. Investigate potential catalyst projects City of Gold Coast The City is committed to leveraging commercial and partnership opportunities to deliver commercial for building façade improvement works. The Program is development outcomes in the CBD. part of the City’s ongoing commitment to enhance street opportunities within Southport by developing more Relevant City of Gold Coast Strategies scape, heritage features and local character to create a effective ways of attracting and nurturing business. • CBD Sell Book – prepare and produce a CBD Sell clean, safe and vibrant CBD. Economic Development Strategy 2013–2023 The City proposes to do this through marketing, policy, Book for national and international distribution that strategic positioning and engagement with supply and outlines the technicalities of planning, development, Interested property and business owners are invited to Southport PDA Development Scheme Implementation demand sides to provide a thriving business environment physical form, connectivity and economic profile, submit an application for funding as part of Phase 3 of Strategy 5.1.2 (5) that will grow and diversify the Gold Coast economy. to promote commercial investment opportunities in the CBD Façade Improvement Program that will focus the CBD. on revitalising parts of Scarborough Street and Nerang Projects Street, Southport. • CBD Business Engagement and Support – • CBD Investment Attraction Program – deliver provide ongoing professional advice and support targeted business and investment services to attract to landowners, businesses and private industry to and secure significant investment and stimulate develop the capacity of the retail and commercial commercial development outcomes in the CBD. environment of the CBD. Assist local businesses with Leverage the City’s Investment Attraction Program overcoming challenges and navigating processes to to attract new business to the CBD that complement increase output. Encourage owners of vacant parcels targeted industry sectors. of land to activate property with uses relevant to the overarching vision for the CBD. • Legal Sector Working Group – engage and assist the Legal Sector through the Gold Coast Legal Sector Working Group to identify opportunities for Who is involved growth and justify the community and economic need City of Gold Coast for additional legal services in Southport. Position Southport as the primary legal sector of the Gold Private sector Coast and the broader regional area. Increase the Universities use of existing legal facilities and advocate for new Gold Coast Legal Sector Working Group facilities to drive economic growth and create high value employment. Relevant City of Gold Coast Strategies Economic Development Strategy 2013–2023
Southport PDA Development Scheme Implementation Strategy 5.1.1 (1), 5.1.1 (2), 5.1.2 (6)
56 Gold Coast CBD Program 2025 57 1.4 Laneways Activation 1.5 Public Realm Improvements
Objectives Who is involved Objectives • Communal Waste Initiative – investigate and deliver an optimal waste solution for Davison and Regent The CBD has many interesting and underutilised public Creative Industries As our CBD continues to evolve, it is essential that the Lanes in partnership with property owners, local and private laneways that diversify our city experience public realm continues to play a vital role in generating Community businesses and the City. The solution may include the and shape our cultural identity. Each laneway embraces economic activity and opportunities for meaningful social provision of a centralised waste management facility a distinct urban character and offers a canvas for the Local Traders interaction amongst the community. for traders to eliminate individual bins from laneways, energy and artistic expression of our Property Owners Public realm improvements will be delivered across the allowing easier access for cleaning and the use of creative communities. CBD in partnership with the City and the private sector, to laneways for regular events, activities and pop-up Universities Activated laneways in the CBD create safe and interesting provide unique and modern places for people to visit and commercial uses. environments for events and innovative cultural, retail City of Gold Coast stay, that will stimulate ongoing social engagement and and entertainment uses that provide commercial economic investment in the CBD. opportunities for property and business owners, as well Relevant City of Gold Coast Strategies Who is involved as the community. Community Events Strategic Plan 2025 Projects As part of the YOUtilised Laneways Program, the CBD will Property owners Economic Development Strategy 2013 – 2023 • CBD Main Street Revitalisation Master Plan – deliver carefully curated public realm improvements and Nerang Street is the CBD’s main street that forms Private sector mural art installations to Regent Lane as a continuation Cultural Strategy 2023 the heart. As our CBD continues to evolve, Nerang of the recent laneway development works completed in Local traders Transport Strategy 2031 Street plays a vital role in generating economic Davison Lane. Opportunities for mural art installation will activity, servicing the community and providing City of Gold Coast Solid Waste Strategy 2024 be investigated in public laneways off Nerang Street and opportunities for a broad range of social interactions. Creative Industries Scarborough Street, to continue to develop our unique Southport PDA Development Scheme – Implementation A revitalisation Master Plan for Nerang Street will guide CBD laneway culture. Strategy 5.1.3 (3) future development and deliver physical infrastructure Develop a CBD Laneways Guide that identifies: improvements to the public realm. Relevant City of Gold Coast Strategies Economic Development Strategy 2013–2023 • Key locations where laneways can be used on a • Lighting Plan – create a vibrant, safe and walkable regular basis for events and activities CBD through the use of smart and sustainable lighting Cultural Strategy 2023 infrastructure at key locations. Work with business and • Commercial and business opportunities for Transport Strategy 2031 property owners property owners to curate interesting lighting features, digital facades and media installations to deliver Southport PDA Development Scheme Implementation • Suitable locations for public art improved lighting outcomes in the CBD. Strategy 5.1.2 (2), 5.1.2 (4), 5.1.3 (4) • Improved operational requirements for waste collection, deliveries and maintenance • Digital Projection Art – Chinatown is the home of living arts and entertainment and is a well renowned • Linkages to event programming destination for creative lighting and digital projection art. • Opportunities for public realm improvement Permanent digital projection infrastructure has been installed at three strategic locations within Chinatown to • Opportunities for laneway destination marketing support culturally relevant video and moving imagery. and promotion Digital content will be developed in partnership with the creative industry in line with seasons and events, to create a culturally engaged CBD.
58 Gold Coast CBD Program 2025 59 2. Major CBD Investments
2.1 Building Our City 2.2 Arts & Culture 2.3 Southport Broadwater Parklands 2.4 Gold Coast Highway Creative Incubators Northern Precinct Shared Pathway Objectives Building Our City is a long term research and reporting Objectives Objectives Objectives program that measures how key areas of the city perform Delivering on the key actions recommended through Since 2007 the State Government and the City The City prepared the Southport Local Area Transport and change over time in terms of economic development, the BrandX Creative Consultancy undertaken in the have undertaken considerable master planning and Plan in 2015 to shape and guide the development of the built form, social inclusion and the environment. CBD during 2016, the Creative Incubators program will construction works in the Broadwater including the transport network in Southport for 2031, to create an Building Our City – Southport PDA was first released develop, promote and support local arts incubation in delivery of Stages 1, 2 and 3 of the Southport Broadwater efficient CBD. by the City in 2016 and is updated every two years. The the CBD by connecting the arts community with vacant Parklands Master Plan. To provide a safe and active transport network that Building Our City – Gold Coast CBD update report will spaces. The program will seek to generate jobs, assist To further strengthen and enrich the overall visitor supports walking and cycling to key services and be released in 2018. Information will be accessible to the with place making and enliven the local community as experience in the central and northern precincts of the destinations in the CBD, a shared pathway on the eastern community to allow local business growth, productivity our creative entrepreneurs bring life, interest and activity Southport Broadwater Parklands, Stage 4 will deliver side of the Gold Coast Highway, between Nerang Street and innovation. to under-utilised places in the CBD. Recommendations new amenities, landscape embellishments, car park and Stevens Street, will be delivered. Design works are will be developed to inform future planning policy review, extension and a regional place space via staged delivery, currently underway. to support continual cultural infrastructure growth and Who is involved to continue to deliver on the master plan for the city’s development in Southport. Business preeminent parklands. Who is involved Private sector Who is involved Community Who is involved Universities Creative Industries Business Business Community City of Gold Coast Community Local Traders Private Sector City of Gold Coast Universities City of Gold Coast City of Gold Coast Relevant City of Gold Coast Strategies Relevant City of Gold Coast Strategies State Government Economic Development Strategy 2013–2023 Relevant City of Gold Coast Strategies Economic Development Strategy 2013–2023 Cultural Strategy 2023 Economic Development Strategy 2013–2023 Relevant City of Gold Coast Strategies Cultural Strategy 2023 Transport Strategy 2031 Cultural Strategy 2023 Transport Strategy 2031 Transport Strategy 2031 Southport PDA Development Scheme Implementation Transport Strategy 2031 Southport PDA Development Scheme Implementation Southport PDA Development Scheme Implementation Strategy 5.1.4 (2) Strategy 5.1.3 (3) Southport PDA Development Scheme Implementation Strategy 5.1.3 (3) Strategy 5.1.4 (2)
60 Gold Coast CBD Program 2025 61 2.5 CBD Stormwater Drainage Renewal Project
Objectives Who is involved The City has continued to identify and plan for necessary Community infrastructure upgrade requirements in accordance with Business the Southport PDA Development Scheme, to initiate development and economic activity in the CBD over time. Development Industry
To contribute to achieving the outcomes of the Southport City of Gold Coast Stormwater Drainage Management Strategy, stormwater drainage upgrades to the Gold Coast Chinatown and Relevant City of Gold Coast Strategies Garden Street catchment areas will be delivered to Transport Strategy 2031 stimulate residential and commercial development in the CBD. Southport PDA Development Scheme Implementation Strategy 5.1.3 (1)
62 Gold Coast CBD Program 2025 63 Leadership We all have a role in creating a great CBD for the Gold Coast.
The growth of the CBD will come from many avenues and there will be many people involved in shaping its future.
64 Gold Coast CBD Program 2025 65 LEADERSHIP OPERATIONAL ACTIVITIES
Given the city wide focus and challenges to revitalise the CBD, additional There are a number of operational activities that the CBD Office undertake coordinated activity is required to bring separate activities together to improve to support the revitalisation of the CBD including: performance and functionality. Research and Monitoring Stakeholder Engagement Typical approaches to the planning, delivery and Operating from the Southport Chambers, the CBD Office The CBD Research Program is an annual program of Ongoing stakeholder engagement will be conducted at management of urban centres often lack sufficient is responsible for the implementation strategy of the PDA research and data collection to measure and monitor the various levels to seek input and feedback on the CBD integration and coordination to adequately address the Development Scheme and for coordinating the delivery of success of the CBD over time and identify future issues Program and its progress over time to assist in the complexity of busy centres. the CBD Program. and opportunities. planning and prioritisation of projects and activities.
The Gold Coast CBD Office provides a central point It includes the collection and analysis of regular business of responsibility for the CBD and helps the business and community surveys which value the Southport’s Destination Marketing community to take advantage of opportunities. economy, measure the economic impact of events and Deliver the market positioning strategy for the CBD monitor change. and identify key target markets to deliver specific Data and survey information is collated in the Southport marketing plans. PDA Building Our City. Ensure the ‘CBD Brand’ is consistent across a range of platforms and build awareness of opportunities in the CBD.
The people should define the CBD’s future
66 Gold Coast CBD Program 2025 67 Contact the Gold Coast CBD office:
P 1300 CBD TEAM (1300 223 832) E [email protected] W goldcoastcbd.com.au