WGLR-FM WPVL-FM KIYX-FM WPVL-AM People assume "Millennials aren't spending as much time with AM/FM radio." Advertiser Perceptions, the advertiser sentiment experts, recently polled 305 marketers and agencies on 18-34 radio listening momentum.
The perception: Six out of 10 polled marketers/agencies believe radio listening is dropping among 18- to 34-year-olds.
The reality: Radio listening is up 11% among 18-34s, according to Nielsen's March Portable People Meter.
Once again, perception is not reality. Spotify
Satellite Radio
Netflix
Pandora
YouTube
Facebook • Even in this digital age, Radio continues to be a primary medium that Americans Newspaper turn to for information during Cellphone emergencies or other crises. When the Cable power goes out or cellular towers are Broadcast TV down, Radio is always there.
Radio
0 10 20 30 40 50 60 70 80 90 100
Percentage of Population Weekday Lineup • 6am-10am – Johnny’s Morning X Café • 10am-Noon –Today with Jonny Page • 12-4pm –On Air with Ryan Seacrest • 4pm-7pm – • 7pm-11pm –Zach Sang Show
Saturday • 8am-1pm –Morning Chaos with O’Connor • 1pm-6pm –Dean Michael
Sunday • 8am-Noon –On Air with Ryan Seacrest
Area Respondents
3% Platteville/South Grant Coverage Map for Xtreme 107.1 12% 34% Music on the Cutting Edge Dubuque/ NE Iowa
Lafayette Co. 25%
North Grant Co.
Jo Daviess Co. 26%
Gender Respondents
Female 33% Male 67% Age Respondents 3%
18-24
43% 25-44 45-65 54% Weekday Lineup • 6am-10am – McGrane in the Morning • 2pm-6pm – Brent Johnson • 7pm-Midnight –Jessica Wilde • News Director –Mark Evenstad
Weekend Lineup • M.G Kelly’s Amazing 80’s • The 70’s with Steve Goddard • Rick Dees Weekly Top 40 • Scott Shannon presents America’s Greatest Hits Respondents Coverage Map for Super Hits 106 4% Today’s hit from the 70’s, 80’s & 90’s 6% Dubuque Iowa 11% Illinois Grant Co 10% 53% Platteville Iowa Co/ Lafayette Co. 16%
Gender Respondents
Female 45% Male Age Respondents 55% 4% 11% 18-24 39% 25-34 35-54 55-65 46% • 12am-5am –WGLR After Hours • 5am-6am –The Farm Show with Bob Middendorft • 6am-10am –The Big Show with Rob Spangler • 10am-3pm –The Midday Buffet with April O’Connor • 3pm-7pm Afternoon Drive Live with Ryan McCall- 2015 Music Row Magazine Reporter of the Year • 7pm-Midnight –Hot Country Nights with Brad Collins • 8am, 12n & 5pm- News Director –Mark Evenstad
Weekend Lineup Saturday Sunday 1pm-3pm –Z- Max Racing Company 6am-7am –Your Country Revue 3pm-6pm –CMT’s Country Countdown USA 7am-Noon – the Roadhouse with Brad Collins 6pm-11pm –The Big Time Saturday Night 6pm-10pm –Country Top 40 with Bob Kingsley 10pm-12am Country Hitmakers 1% Area Respondents
Coverage Map for WGLR 4% 17% Iowa Co./ Lafayette Co. Tristate’s Best Variety of Country 14% Southern Grant Co.
Fennimore 16% 16% Lancaster
Platteville
Other Grant Co. 16% 16%
Gender Respondents
Male 47% Female Age Respondents 53%
8% 21% 18-24 20% 25-34 35-44 45-54 31% 20% 55-65+ AM 1590 DAY TIME AM 1590 NIGHT TIME
The best in sports talk, information, and award winning sports broadcasting from ESPN!
• First & Last 3am-5am • Mike & Mike 5am-9am • Dan Le Batard Show w/ Stugotz 9am-12pm • Russilo & Kanell 12pm-3pm • The Bill Michael’s Show 3pm-7pm
• Jalen & Jacoby 7pm-8pm • Izzy & Spain 8pm-10pm • Freddy & Fitz 10pm-1am • ESPN All Night 1am-4am • Sports Center 4am-5am
WEBSITE STATISTICS STREAMING STATISTICS** 2016 th 4 Quarter Oct – Dec 2016 Super Hits 106 Average Cume per Month 1,420 Average Session Starts per Month 8.450 Total QueenB Websites Average Time Spent Listening 64 Minutes
wglr.com, superhits106.com, x1071.com, & theespndoubleteam.com Xtreme 107.1 * Average Cume per Month 735 Page Views: 246,844* Unique Visitors: 47,293* Average Session Starts per Month 6,358 Average Time Spent Listening 38 minutes
* Google Analytics WGLR Average Cume per Month 2,039 Average Session Starts per Month 15,238 Average Time Spent Listening 65 Minutes **Ando Statistics Nathan Sykes - "Over And Over Again"
Sales up 43% in first week on air in the Dubuque Market after being added on Xtreme 107.1 * Sales up another 67% the second week *
Disturbed - "The Sound Of Silence"
Test spinning for Warner Brothers Records (asked directly by WB, one of only a few stations in the region they asked to do this) 3 test spins a day has increased Shazam for market by 10 spots in 2 days! Instant phones! Power of the song but also power of our reach with listeners in the Dubuque market.
Update on the Disturbed track we are test spinning for Warner Brothers:
Over one weekend we went #1 Shazam, which means we moved this song 14 spots in 6 days to #1! Pretty huge and just on 3 test spins a day in different dayparts...and like I said earlier, it's really a testimony of the power of our reach with listeners in the Dubuque market.
*Global Entertainment Diva for a Day 2016
Xtreme’s “Diva for a Day” We gave a prize package of over $1,300. With the wide variety of prizes we had over 300 entries for this prize package!
Farm Business and Production Management Program Interview Molly Grover, President On August 10th, Farm Director Bob Middendorf interviewed local Dubuque Area Chamber of Commerce farmers Shawn and Traci Grahamas part of the Farm Business and Production Management program at Southwest Technical College. • “ QueenB’s support and involvement in The subsequent archived audio on wglr.com received 366 views in our community cannot be one week! A 2nd interview with the couple just 2 weeks later received underestimated and their exemplary 266 views in 48 hours!! customer service as well as the host of services they provide is an asset to our Farm Show Giveaway on WGLR 8/17/16 Chamber.” Bob gave away two Mega Passes for unlimited rides at the Grant County Fair during the Farm Calendar the week of the Grant County Fair! Jerry Wehrle 72 phone calls received in five minutes....only two duplicate calls! Mayor of Lancaster Shop With the Cop • “We love the Excellent Service QueenB Annual Holiday Auction Teamed up with area law enforcement Radio Provides while promoting our to purchase school supplies for the underprivileged. events, area business, and community Live-streamed interview with Grant County Sheriff received organizations!” 7,600 views and reached 18,719 people on Facebook A strong online presence for your business is mandatory, but managing it can be overwhelming. Our local digital marketing teams help businesses succeed in the digital world. Phase 3 Digital can help you simplify and optimize all your digital needs. Presence Management, SEO, Social Media, Targeted E-Mail, and Ad Extensions are just some of Phase 3 Digital’s offerings. WGLR-FM WPVL-FM KIYX-FM WPVL-AM
On Air On Line On Target
An environment that delivers A mass medium capable of Digital capabilities offering consumers who are engaged easily delivering your interactive opportunities and passionate about the message to many people content
Complements and enhances Targetable assuring the on air campaign by reaching Offering companionship right people are exposed to consumers using multiple and information your message touch points
A trusted medium and Exposure to the message Delivers content wherever when and where always available and whenever listeners especially during times of consumers are ready to want it buy or shop crisis
• Radio speed, flexibility and immediacy gives advertisers the edge for today’s highly competitive and often over loaded marketplace.