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Plenty for Broadcasters to Be Hopeful for in 2021 2020

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Plenty for Broadcasters to Be Hopeful for in 2021 2020 JANUARY/FEBRUARY 2021 CHAIR’S COLUMN Plenty for broadcasters to be hopeful for in 2021 2020. What an unbelievable year! Hopefully, we will recommendations. It is an ongoing process to operate as efficiently as never experience another year like that. The pandem- possible. ic killed thousands and was devastating to business- The COVID vaccine is now in distribution. This is an incredible feat to es small and large. But the last thing you need to read have development and distribution in less than a year. Most ana- is gloom and doom. lysts are forecasting an improved year for broadcasting. As markets How about some good news: become more normal, we should see events return. Will that be this Your WBA did an excellent job navigating through summer? We can be optimistic and hope so, but they will return at some point! Maybe we will be able to attend sporting events this fall! Chris Bernier the postponements and cancellations in 2020. Hope- WBA Chair fully, things will get back to normal this year and we Happy New Year! can have some in-person events. Plans are being made to have our normal events if we are able. Join the Rising Above WBA had a successful year financially and will show a surplus for the Virtual Sales and first time in many years. We had a strong year in sales for the NCSA/ Management Media PEP program and a very diligent effort on holding the line on the Training Summit expenses. Certainly, a great deal of the credit goes to Michelle and her staff. Also, credit goes to our board and a special committee Free for WBA members! that met a couple of years ago to review all our expenses and make Learn more on page 5. CONTENTS PRESIDENT’S COLUMN WBA Awards submissions are in ��2 Broadcasters provide inspiration for 2021 Job Fair coming up ����������������������3 The new year is a great occasion to be three half hour sessions in which a small group New PSA resource������������������������3 inspired, and I’m sure you’ll agree that of students (6-7) will spend time hearing from a Jacobs Media on the year ahead ��4 Wisconsin’s local broadcasters have broadcast professional and asking questions about given us many sources for inspiration their jobs and how to get into the business. Rising Above Summit ������������������5 as we face the hopes for 2021. You Michelle We’ll be looking for you, Wisconsin broadcast Webinars for 2021 �����������������������5 provided critical services to your local Vetterkind, professionals, to take part in these sessions. It will communities in 2020 and demonstrat- Making a Difference ���������������� 6-7 CAE take about 2 and a half hours of your time on the ed to everyone what we always talk WBA President morning of Saturday, March 6. If interested, please Member News ������������������������� 8-9 about when we say broadcasters are and CEO contact Kyle Geissler at kgeissler@wi-broadcasters. serious about their commitment to Virtual Student Seminar ������������10 org. It is a great way to connect serving the public. We have a lot to be Student Seminar agenda �����������11 with aspiring broadcast profes- hopeful for in 2021 and a lot to be proud of from 2020. In Remembrance �����������������������12 sionals! Be sure to check out pages 6-7 for some specific exam- And….if you volunteer, you can Assignment Editor pet peeves ���13 ples of how you and your fellow WBA members brought also stick around to hear from some help and hope to your communities during the Broadcasting from home �����������13 our keynote speaker (a definite holiday season. Management Institute delayed �14 highlight), Wisconsin’s own Charlie Your WBA Education Committee is excited to take a new Berens. Charlie’s address will be Debt relief grant offered ������������14 approach to this year’s WBA Student Seminar on March followed by our WBA Foundation Berens New way to support WBAF ��������14 6. Yes, it will be an online event, but the event is going scholarship recognition and WBA HOFer remembered �������������������15 to focus strongly on giving students something that Students Awards for Excellence has been hard for them to get during the pandemic: presentations. Get all the details on Student Semi- Bob Barry’s Podcast line-up �������15 face time with professional broadcasters. For those of nar on pages 10-11. Calendar of Events ���������������������16 you who have attended our speed networking event at the Student Seminar, this will feel familiar. We will hold Continued on page 2> PRESIDENT’S COLUMN Continued from page 1 For those of you looking to advance your own information on page 14 and the application professional development in 2021, your WBA has deadline is Feb. 28. a lot for you to consider, and all of it available for Finally, we’ve heard from many of you who are free to you, our valued WBA members. On Jan. 27- wondering about the status of our 2021 events, 28, your WBA is joining the Rising Above Virtual Wisconsin Broadcasters Association including our Awards Gala, Summer Conference, Sales and Management hosted by P1 Learning Officers & Board of Directors and Broadcasters Clinic. You might have already and the Swagger Institute. They’ve gathered an heard that the Walker Broadcast Management OFFICERS 2020-2021 amazing list of speakers to teach, coach, inspire, Chair of the Board Institute will be delayed to 2022. As for the rest of and motivate you for the year to come. Chris Bernier Radio Plus, Marinette/ our WBA events, while we’re most hopeful they Fond du Lac Check out the full list of speakers and registration can be held in person or as hybrid events, we Vice Chair - TV, Chair Elect information on page 5. Also on page 5, you will can’t yet know for sure what the coming weeks Don Vesely WMTV-TV, Madison find a list of some of the many free webinars your and months will bring. Like you, we will hope for Vice Chair - Radio WBA has to offer in 2021. As you know, we’re speedy and safe distribution of the vaccine and a Lupita Montoto La Movida WLMV Radio, adding more all the time, but be sure to check out green light from health officials. In the mean- Madison the rundown and mark your calendars now for time, we are planning as though the events are Treasurer the topics that interest you. going to happen so that we’re ready to provide Jan Wade WISN-TV, Milwaukee We’re excited to offer the Results Broadcasting you, our valued WBA members, with the best Secretary Michael Wright Midwest Communications, Education Grant for a second year. We received events possible under whatever circumstances Green Bay/Wausau amazing response to this grant last year. We are we’ll be working under. As always, watch your in- Immediate Past Chair so incredibly grateful to Bruce and Don Grassman boxes…..when decisions are made, you’ll know! Steve Lavin WBAY-TV, Green Bay not only for their financial support of the grant, Here’s wishing each and every one of you a safe but for their inspired idea to support new broad- and prosperous 2021! Know that your WBA team BOARD OF DIRECTORS casters with relief for their education debt. Do you looks forward to seeing you in person this year, Judson Beck WLAX-TV/WEUX-TV, know someone who should apply? There’s more and we remain hopeful that it WILL happen! La Crosse/Eau Claire Brian Burns Morgan Murphy Media, Madison Paul Cameron The Family Radio Network, Excellent participation in WBA Awards contest Appleton Your WBA Awards Committee knows that your stations did amazing work in 2020, and Herb Cody QueenB Radio, Platteville now we know that you agree. We were thrilled to see that 112 stations participated in the Sean Dwyer WXOW-TV, La Crosse 2020 Awards contest and submitted 1,365 awards! Judging will get underway soon. If Stevens Point you’ve been invoiced for your entries, please get your payments in by Jan. 24 so judging Anna Engelhart WKOW-TV, Madison can begin on time. Aleese Fielder NRG Media-Wausau/ Stevens Point We are very much looking forward to seeing all of you (albeit…most likely from a dis- Andy Gille Midwest Communications, tance and possibly wearing a face mask) at our Awards for Excellence Gala on May 1, 2021 Green Bay at the Madison Marriott West. Dean Kallenbach Wisconsin Public Radio, Kelly Radandt Michelle, Kyle and Liz have all been busy planning. We are right on track. We know that Senior Regional Manager, Eau Claire Awards Committee they will make Linda Baun proud. Meanwhile, hopefully Linda will be relaxed out on her Mike Smith WFRV-TV, Green Bay Co-Chair back patio that night sending us good vibes! Mark Strachota WDJT-TV/CBS & Telemundo, Here’s where we are in our party planning process: Milwaukee Colleen Valkoun iHeartMedia, Milwaukee √ Theme list – check (no specific theme…just bring a big smile on your face) Jeff Welton Nautel, Hackett’s Cove, √ Budget list – check (we’ll be very mindful this as our awards entries Nova Scotia were understandably down this year…budgets are going to be tight) Ex Officio - NAB Board Tom Koser Koser Radio Group, Rice Lake √ Invite list – check (all members are invited) √ RSVP list – not yet WBA Team √ Decoration list – in progress (many past ideas to draw from and the President & CEO hotel event planner will help) Michelle Vetterkind, CAE mvetterkind@wi-broadcasters�org √ Food & Drink list – not yet NCSA/PEP Coordinator √ Supplies list – in progress (many past lists to draw from) Liz Boyd lboyd@wi-broadcasters�org √ Music list – in progress (well…we should be very good at this!) Director of Operations and Public √ Day of party/event list – in progress (many past lists to draw from) Affairs Kyle Geissler √ Clean-Up list – not yet kgeissler@wi-broadcasters�org At this writing, we expect to be executing this party live, however, we also know that it could end up WBA Board minutes are always available being virtual.
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