Plenty for Broadcasters to Be Hopeful for in 2021 2020

JANUARY/FEBRUARY 2021

CHAIR’S COLUMN Plenty for broadcasters to be hopeful for in 2021 2020. What an unbelievable year! Hopefully, we will recommendations. It is an ongoing process to operate as efficiently as never experience another year like that. The pandem- possible. ic killed thousands and was devastating to business- The COVID vaccine is now in distribution. This is an incredible feat to es small and large. But the last thing you need to read have development and distribution in less than a year. Most ana- is gloom and doom. lysts are forecasting an improved year for broadcasting. As markets How about some good news: become more normal, we should see events return. Will that be this Your WBA did an excellent job navigating through summer? We can be optimistic and hope so, but they will return at some point! Maybe we will be able to attend sporting events this fall! Chris Bernier the postponements and cancellations in 2020. Hope- WBA Chair fully, things will get back to normal this year and we Happy New Year! can have some in-person events. Plans are being made to have our normal events if we are able. Join the Rising Above WBA had a successful year financially and will show a surplus for the Virtual Sales and first time in many years. We had a strong year in sales for the NCSA/ Management Media PEP program and a very diligent effort on holding the line on the Training Summit expenses. Certainly, a great deal of the credit goes to Michelle and her staff. Also, credit goes to our board and a special committee Free for WBA members! that met a couple of years ago to review all our expenses and make Learn more on page 5.

CONTENTS PRESIDENT’S COLUMN WBA Awards submissions are in ��2 Broadcasters provide inspiration for 2021 Job Fair coming up...... 3 The new year is a great occasion to be three half hour sessions in which a small group New PSA resource...... 3 inspired, and I’m sure you’ll agree that of students (6-7) will spend time hearing from a Jacobs Media on the year ahead ��4 Wisconsin’s local broadcasters have broadcast professional and asking questions about given us many sources for inspiration their jobs and how to get into the business. Rising Above Summit...... 5 as we face the hopes for 2021. You Michelle We’ll be looking for you, Wisconsin broadcast Webinars for 2021...... 5 provided critical services to your local Vetterkind, professionals, to take part in these sessions. It will communities in 2020 and demonstrat- Making a Difference...... 6-7 CAE take about 2 and a half hours of your time on the ed to everyone what we always talk WBA President morning of Saturday, March 6. If interested, please Member News...... 8-9 about when we say broadcasters are and CEO contact Kyle Geissler at kgeissler@wi-broadcasters. serious about their commitment to Virtual Student Seminar...... 10 org. It is a great way to connect serving the public. We have a lot to be Student Seminar agenda...... 11 with aspiring broadcast profes- hopeful for in 2021 and a lot to be proud of from 2020. In Remembrance...... 12 sionals! Be sure to check out pages 6-7 for some specific exam- And….if you volunteer, you can Assignment Editor pet peeves....13 ples of how you and your fellow WBA members brought also stick around to hear from some help and hope to your communities during the Broadcasting from home...... 13 our keynote speaker (a definite holiday season. Management Institute delayed..14 highlight), Wisconsin’s own Charlie Your WBA Education Committee is excited to take a new Berens. Charlie’s address will be Debt relief grant offered...... 14 approach to this year’s WBA Student Seminar on March followed by our WBA Foundation Berens New way to support WBAF...... 14 6. Yes, it will be an online event, but the event is going scholarship recognition and WBA HOFer remembered...... 15 to focus strongly on giving students something that Students Awards for Excellence has been hard for them to get during the pandemic: presentations. Get all the details on Student Semi- Bob Barry’s Podcast line-up...... 15 face time with professional broadcasters. For those of nar on pages 10-11. Calendar of Events...... 16 you who have attended our speed networking event at the Student Seminar, this will feel familiar. We will hold Continued on page 2> PRESIDENT’S COLUMN Continued from page 1 For those of you looking to advance your own information on page 14 and the application professional development in 2021, your WBA has deadline is Feb. 28. a lot for you to consider, and all of it available for Finally, we’ve heard from many of you who are free to you, our valued WBA members. On Jan. 27- wondering about the status of our 2021 events, 28, your WBA is joining the Rising Above Virtual Wisconsin Broadcasters Association including our Awards Gala, Summer Conference, Sales and Management hosted by P1 Learning Officers & Board of Directors and Broadcasters Clinic. You might have already and the Swagger Institute. They’ve gathered an heard that the Walker Broadcast Management OFFICERS 2020-2021 amazing list of speakers to teach, coach, inspire, Chair of the Board Institute will be delayed to 2022. As for the rest of and motivate you for the year to come. Chris Bernier Radio Plus, Marinette/ our WBA events, while we’re most hopeful they Fond du Lac Check out the full list of speakers and registration can be held in person or as hybrid events, we Vice Chair - TV, Chair Elect information on page 5. Also on page 5, you will can’t yet know for sure what the coming weeks Don Vesely WMTV-TV, Madison find a list of some of the many free webinars your and months will bring. Like you, we will hope for Vice Chair - Radio WBA has to offer in 2021. As you know, we’re speedy and safe distribution of the vaccine and a Lupita Montoto La Movida WLMV Radio, adding more all the time, but be sure to check out green light from health officials. In the mean- Madison the rundown and mark your calendars now for time, we are planning as though the events are Treasurer the topics that interest you. going to happen so that we’re ready to provide Jan Wade WISN-TV, Milwaukee We’re excited to offer the Results Broadcasting you, our valued WBA members, with the best Secretary Michael Wright Midwest Communications, Education Grant for a second year. We received events possible under whatever circumstances Green Bay/Wausau amazing response to this grant last year. We are we’ll be working under. As always, watch your in- Immediate Past Chair so incredibly grateful to Bruce and Don Grassman boxes…..when decisions are made, you’ll know! Steve Lavin WBAY-TV, Green Bay not only for their financial support of the grant, Here’s wishing each and every one of you a safe but for their inspired idea to support new broad- and prosperous 2021! Know that your WBA team BOARD OF DIRECTORS casters with relief for their education debt. Do you looks forward to seeing you in person this year, Judson Beck WLAX-TV/WEUX-TV, know someone who should apply? There’s more and we remain hopeful that it WILL happen! La Crosse/Eau Claire Brian Burns Morgan Murphy Media, Madison Paul Cameron The Family Radio Network, Excellent participation in WBA Awards contest Appleton Your WBA Awards Committee knows that your stations did amazing work in 2020, and Herb Cody QueenB Radio, Platteville now we know that you agree. We were thrilled to see that 112 stations participated in the Sean Dwyer WXOW-TV, La Crosse 2020 Awards contest and submitted 1,365 awards! Judging will get underway soon. If Stevens Point you’ve been invoiced for your entries, please get your payments in by Jan. 24 so judging Anna Engelhart WKOW-TV, Madison can begin on time. Aleese Fielder NRG Media-Wausau/ Stevens Point We are very much looking forward to seeing all of you (albeit…most likely from a dis- Andy Gille Midwest Communications, tance and possibly wearing a face mask) at our Awards for Excellence Gala on May 1, 2021 Green Bay at the Madison Marriott West. Dean Kallenbach Wisconsin Public Radio, Kelly Radandt Michelle, Kyle and Liz have all been busy planning. We are right on track. We know that Senior Regional Manager, Eau Claire Awards Committee they will make Linda Baun proud. Meanwhile, hopefully Linda will be relaxed out on her Mike Smith WFRV-TV, Green Bay Co-Chair back patio that night sending us good vibes! Mark Strachota WDJT-TV/CBS & Telemundo, Here’s where we are in our party planning process: Milwaukee Colleen Valkoun iHeartMedia, Milwaukee √ Theme list – check (no specific theme…just bring a big smile on your face) Jeff Welton Nautel, Hackett’s Cove, √ Budget list – check (we’ll be very mindful this as our awards entries Nova Scotia were understandably down this year…budgets are going to be tight) Ex Officio - NAB Board Tom Koser Koser Radio Group, Rice Lake √ Invite list – check (all members are invited) √ RSVP list – not yet WBA Team

√ Decoration list – in progress (many past ideas to draw from and the President & CEO hotel event planner will help) Michelle Vetterkind, CAE [email protected] √ Food & Drink list – not yet NCSA/PEP Coordinator √ Supplies list – in progress (many past lists to draw from) Liz Boyd [email protected] √ Music list – in progress (well…we should be very good at this!) Director of Operations and Public √ Day of party/event list – in progress (many past lists to draw from) Affairs Kyle Geissler √ Clean-Up list – not yet [email protected] At this writing, we expect to be executing this party live, however, we also know that it could end up WBA Board minutes are always available being virtual. 2020 has taught us all how to adapt to constant changes. Either way, it will be a step back to for members. Please email Kyle Geissler at our old way of gathering and celebrating our exceptional broadcasting talent here in Wisconsin. [email protected] to request Remember to mark your calendars for May 1, 2021! a copy.

2 Wisconsin Broadcaster | wi-broadcasters.org Join WBA’s Virtual Job Fair March 1-5 WBA creates resource for Wisconsin PSAs The WBA virtual job fair can Your Wisconsin Broadcasters Association has created a clearinghouse provide your station with a of PSAs available for stations to use as they wish on the air. solution for recruiting online The “Ready to Use” PSAs page on the WBA website will host PSAs to satisfy part of your FCC specifically for Wisconsin broadcasters. EEO requirement. You can find the “Ready to Use” PSA page by visiting: WBA VIRTUAL To register for the job fair, wi-broadcasters.org/psas. JOB FAIR fill out the form on the WBA website. The cost for each attendee is $75 per exempt or non-exempt Station Employment Unit (SEU) for members. Registration closes Feb. 24. W I - B R O A D C A S T E R S . O R G / P S A S

Job seekers From Monday, March 1 through Friday, March 5, visit the website BroadcastersVirtualJobFair.com to see all of the job openings Ready to Use from our participating radio and over-the-air television stations. Find the job that’s right for you and contact the station with ques- PSAs for tions and/or your resume. It’s that easy! Wisconsin State Legislature honors Local Broadcast Legend Local Broadcast Legend Glen Moberg was hon- stations

ored last session by the Wisconsin State Legisla- Thank you for making Wisconsin ture. a better place! Moberg was honored in 2019 as a WBA Local Broadcast Legend. The Wisconsin Public Radio vet- eran journalist retired in February 2019 and died in Why you should download the WBA app September 2019 after fighting cancer. You work in broadcasting in Wisconsin and you’re a member of the WBA, but you wonder, “Why would I download the WBA app through The Wisconsin State Assembly and Wisconsin State MemberPlus?” Here are some good reasons to do it: Moberg Senate passed a resolution last session honoring Moberg for his career in broadcasting and service • Remember the printed WBA member directory? It was handy, right? to the communities of central Wisconsin. Well, you can now find the directory on the app, and unlike the printed directory, the directory on the app is updated daily. The resolution reads, “through his tireless work over 15 years at • Our most popular website feature is available on the app: job post- Wisconsin Public Radio and nearly 50 years in the broadcasting in- ings. See who’s hiring and find out what positions are available. It’s dustry, Glen has become a uniting figure and welcoming voice for updated daily. the people of his community, serving as a role model to all those in journalism who seek to uphold the values of truth, fairness, and • Find out what other Wisconsin broadcasters accuracy.” are doing, professionally and in their communities. Our news headlines are also updated Moberg’s family was on hand for State Senate passage of the reso- daily. If you’re following these headlines, lution on Jan. 21. The Assembly approved the resolution on Feb. 6. you’re on top of it. • Looking for a new podcast? Wisconsin’s broadcasters are there for you. Our WBA member podcast directory is available on the app. • This is a member-exclusive app. You can show it off to your friends because unless they are WBA members, they don’t get access. Remember, if you’re an em- ployee of a WBA member station, you’re a member of the WBA. • Learn more about upcoming WBA events and webinars. The event section is full of information, but there’s more to come, which leads us to our final reason to download the WBA app: • Watch us grow! The MemberPlus app is going to grow and add features in the coming months. We’re excited to show you what we do with it. Come along for the ride! Wisconsin Broadcaster | January/February2021 3 FROM THE JACOBS MEDIA TEAM AS PART OF THE JACOBS MEDIA/WBA DIGITAL PARTNERSHIP What we learned in 2020 and what this means for 2021 (and beyond) A few weeks ago, we joked in our daily blog that in ing numbers owned an actual radio. On the TV side, consumption spiked, 2015, everyone who answered the question, “Where while binge-watching on OTT channels exploded. do you want to be in five years?” got it terribly wrong. Of course, this put pressure on broadcasters to ensure they not only in- Nobody could have predicted the upheaval all of us vested in quality digital distribution platforms like smartphone and smart felt in our business and personal lives in 2020 and the TV apps, Alexa, and Sonos, but also recognizing the opportunity to create changes it caused. new content offerings for them – simply using them for distribution But as we turn the page to 2021, there’s much reason for wasn’t maximizing the opportunity. optimism. We now are at the early stages of distributing Many broadcasters did just that, and as the pandemic eases and business Paul Jacobs a vaccine, and most experts believe that by the mid- bounces back, you will be in position to expand and redefine your busi- point of the year we will be back to “normal.” ness, all because of the moves you made in 2020. Whatever “normal” is. 4. We learned our customer base has been shaken due to the I believe we are set up for a good year for a few reasons beyond the economy, with shifts in shopping behaviors and eCommerce, and obvious benefits of feeling more secure about our health and the health broadcasters need to a) identify new client categories, b) develop of our families and colleagues. First, every economist believes once the new content solutions, and c) develop new revenue streams. For the vaccine is widely distributed, the economy should begin to rebound very past few years, I’ve been concerned about the shrinking number of local quickly. And second, how hard is it going to be to beat comps like 2020’s? business who advertise on the radio, as mega-retailers like Wal-Mart, Ex-political, of course. Target and others have swooped in. And when the pandemic hit, the big More importantly, whenever we go guys were in position to alleviate health through strife, we learn a lot about who “Whenever we go through strife, concerns the American people sudden- we are, how good our people are, and ly had regarding in-store shopping. But how resilient our organizations are. We we learn a lot about who we are...” many smaller, local retailers were out of certainly learned a lot in 2020, and that position, and many of them have paid means we enter the new year confident the price for not investing in ramping up their digital relationship with in our ability to take a punch, survive, re-invent, and rebuild. their customers. So here’s what I believe we learned in 2020, and why this positions the But here we are today, and in 2021, broadcasters are going to see a differ- industry so well for the coming year: ent retail landscape. Of course, because of what we learned in 2020, we 1. We learned how agile we can be, completely shifting the way our are in much better position to help small businesses better understand business operates in a matter of days. If I told you a year ago that you the value of advertising digitally, and some companies provide consult- had 72 hours to get your on-air talent set up to broadcast from home, ing and services around things like eCommerce and many other digital with access to commercial logs and automation systems, with video solutions. backdrops and lighting, as well as editing and other production tools, So, one of the legacies of 2020 is broadcasters will have new opportuni- you would have thought I was crazy. ties that didn’t exist before – clients who don’t want (or can’t afford to) But that’s what most of you accomplished in 2020 and this skillset and advertise in a traditional way, businesses who need help understanding mindset will come in handy in the coming years. digital and will do business with people they trust (like local broadcast- It seems that every week both radio and television take on a new com- ers), and even companies that never used to advertise on radio because petitor, gadget, or delivery system designed to upend the business, and they didn’t need to but are open to new services and solutions being it feels like we’ve been on pivot-mode for a decade. But that’s the world offered by innovative broadcasters. we live in, and the stations and companies that are most agile will have 5. We have learned just how good we are as an industry. I was speak- the best opportunity for success. ing with my daughter a few weeks ago as she was having trouble dealing 2. Broadcasters learned how essential they are to their local com- with all the massive changes in her life (she’s 31 and single, so you can fill munities. Now I know we all knew this before the pandemic, but this in the blanks). After stumbling around for an answer, I told her that for the was the year broadcasters really stood up and demonstrated just how rest of her life she will (hopefully) never have a year as bad, as scary, and essential they are to their listeners and viewers, and why this separates as challenging as 2020. No matter what happens, she will always be able them from digital competitors like Facebook, Spotify, and Disney+ (let’s to look back on this year and the gift it will keep on giving is perspective. continue to remind our advertisers of that in 2021). Broadcasters have I believe the same is true for the broadcasting industry. We’ve been test- always stepped up in times of need, but this year was truly outstanding ed in ways none of us could have ever conceived. We see colleagues lose – supporting our essential workers, conducting food drives, and other their jobs, maybe we’ve made less money, hopefully haven’t lost family or pandemic-related efforts, while continuing to support other ongoing friends to COVID, and of course, while having to deal with family issues, efforts like radiothons for children’s hospitals, military veterans, and more. home schooling, and more. But we emerge stronger in so many ways, Despite the fact it’s been a trying year for so many in our business, take and that’s what we learned in 2020 and what fuels us for the coming year. a minute to reflect on truly making a difference for so many people in I wish all of you health and happiness in the coming year, and please Wisconsin. The best of broadcasting came forward in 2020. don’t hesitate to call on us at Jacobs Media with digital questions and 3. We learned how important digital channels, content, and distri- needs – we’re here to help! bution are. The way people listened and watched media were the same The WBA Digital Hotline is a free service of the Wisconsin Broadcasters As- day in and day out ... until they weren’t. Suddenly people were no longer sociation. If you have any questions or needs, contact Paul Jacobs at paul@ in cars listening to radio and instead were at home all day where declin- jacobsmedia.com.

4 Wisconsin Broadcaster | wi-broadcasters.org Plan Your 2021 Professional Development

WBA 2021Webinar Schedule (as of Jan. 1 - More to come!) These webinars are free to all WBA members. If you work for a WBA member station, you’re a member of the WBA! Find registration links at wi-broadcasters.org What Broadcasters Can Expect in 2021 Jan. 21 David Oxenford Wilkinson, Barker, Knauer You’re invited to attend Rising Above: A Virtual Sales & Management Media Summit on Jan. 27-28. Leadership in Crisis: We Will Come Out of This Bitter or Better The summit will feature lessons from the best trainers Feb. 18 in the business: Laurie Kahn, Chris Lytle, Bonnie Hage- Jim Mathis mann, Jamie Alpin, Jessica Jett-Hill, Joe Jordan, Derron Steenbergen, and Speed Marriott. Rising Above will be Reinvention Nation a day and a half live virtual training summit that will teach, coach, inspire and motivate your members to Why Email Marketing Has Become rise above the challenges of today’s sales environment. So Important April 15 During this multi-day summit, we’ll combine our Seth Resler talents and host a virtual cocktail reception with live Jacobs Media Strategies entertainment from BMI. Covering Law Enforcement: Being Registration for this summit is FREE for WBA members, complements of the WBA. To register yourself, please Fair and Holding Accountable visit: May 20 Kevin Benz https://risingabovesummit.com i-Media Strategies

Don’t be a Lazy Reporter June 17 Joe Little KNSD-TV, San Diego

Monetizing Podcasts Join the Virtual Cocktail Hour on Jan. 28 Sept. 16 with... Seth Resler Jacobs Media Strategies

Political File Nov. 18 David Oxenford Patrick Woolam LOCASH Wilkinson, Barker, Knauer

Wisconsin Broadcaster | January/February2021 5 Making a Difference More than 500 kids gather treats from WWIS event WWIS Radio in Black River Falls found a way Madison radio group donates $900K in ads to share Halloween spirit in the community Mid-West Family radio stations in by hosting a drive-thru trick-or-treat event. Madison aired more than 31,000 The station helped prepare goodie bags free commercials to help hundreds for the WWIS Radio and Hansen’s IGA Drive of local businesses during the Thru Trick or Treat Event on Halloween. COVID-19 pandemic. The free spots ran from March 21 through July 31 There were also giveaways including gift through a feature called “Now Open.” certificates and coffee mugs. “Our company was formed in Madison, we’ve been here for 91 years, ‘The Family’ gathers grocery cards for 210 families and our commitment to the community and local businesses is our An on-air event organized by The Family top priority,” said Tom Walker, President of Mid-West Family Madison. Radio Network gathered enough dona- “’Now Open’ gave us the chance to connect businesses with consum- tions to provide $100 grocery gift cards to ers when they needed it most.” 210 families in need. Local businesses had the chance to sign up for these free announce- The network, based in Appleton, raised ments through midwestfamilymadison.com. In addition to the free $21,000 on Giving Tuesday through its commercials, businesses were listed on the “Now Open” website. second annual “Christmas Blessing” event. WISN-TV raises $137K for Salvation Army The Family will distribute the gift cards to families throughout Apple- For the first time ever, WISN 12 ton, Green Bay, Sheboygan, and Wausau. and The Salvation Army joined Salvation Army spokesperson, Nan Pahl of Green Bay said, “We pro- forces for the ‘#RescueChrist- vide food cards and other assistance at Christmas to many people and mas’ fundraiser. It provides toys, this will be a wonderful supplement to the families we serve.” along with food, clothes, and In the event’s first year, 2019, The Family hoped to provide 60 families shelter services, to children and with grocery cards. The stations were able to help 95 families thanks families in need across south- to the exceeding generosity of listeners. eastern Wisconsin. Anticipating enthusiastic support again this year, the 2020 goal was From Dec. 7 through Dec. 20, the campaign was promoted both raised to $15,000 to help 150 families. For a second time, donations on-air and online to solicit donations from generous viewers. More exceeded the goal. than 1,200 donors contributed over $103,000. An anonymous donor contributed a $10,000 match to boost giving. Proceeds will be used to 225 hats gathered for patients during ‘Hatsgiving’ provide toys, meals, coats, hats, gloves, and shelter for children across A Milwaukee radio station col- Milwaukee and its surrounding areas. lected more than twice the number of hats it hoped to collect from listeners for pediatric cancer treatment centers. FM106.1 (WMIL-FM) gathered 225 hand-made and store-bought hats at the radio station throughout the month of November. “Hatsgiving” featured FM106.1’s on-air personalities Ridder, Scott & Shannen, Jamie Martin, Quinn, Hannah, and other weekend hosts who encouraged listeners to donate. “We weren’t sure how many hats we would collect this year, but I am proud to say that we have collected 225, exceeding our goal of 106 hats,” said FM106.1 Program Director, Quinn. “Milwaukee really SOLDIERS CONDUCTING COVID-19 RESPONSE TRAINING showed up during this crazy year for Hatsgiving!” Madison station delivers holiday cheer A Madison radio station lifted the spirits of those in need during the holiday season with its annual 12 Trees of Christmas event. WOLX-FM asked listeners to nominate someone they know who is struggling through the holiday season to receive a free Christmas tree and gift cards to make their season a little brighter. The host of McGaw in the Morning, Jim McGaw and Teri Barr were the Visit nationalguard.com faces of the campaign.

6 Wisconsin Broadcaster | wi-broadcasters.org Radiothon effort for St. Jude Hospital hits $1M Station collects gifts to fill 1,500 shoe boxes Milwaukee radio station FM106.1 Madison radio station Life 102.5 (WNWC-FM) col- (WMIL-FM) raised more than lected enough gifts from listeners to fill 1,500 shoe $215,000 for St. Jude Children’s boxes for local children who would not otherwise Research Hospital, pushing it past have been able to open anything on Christmas a total of $1 million raised for the morning. hospital over five years. Shoebox Gift for Kids has been giving Christmas The fifth annual two-day St. Jude to Madison kids for 20 years. The station joined Radiothon featured FM106.1’s the effort this year. Gifts were gathered at seven on-air personalities Ridder, Scott different drop-off locations. & Shannen, Quinn, and Hannah who encouraged listeners to donate “I don’t know what is more contagious,” said station manager Steve on-air and online on Dec. 3-4. Young. “The look of happiness on the faces of the kids or the excite- “In a year like no other, we were overjoyed by Milwaukee’s generosity ment and joy of those who donated the shoe boxes.” in helping the children at St. Jude,” said Quinn, WMIL Program Direc- Jackie Hunt, a social worker who coordinated the distribution to tor. “I’m so proud of our city and our team for raising such an amazing the kids said, “Families are struggling right now, particularly with amount over these past five years.” COVID-19. If we only get to make these kids happy for this one day, WISN-TV breaks its own food drive record then let’s make them happy today.” Milwaukee TV station WISN-TV Radiothon raises $1M for children’s hospital raised a record $301,002 for Milwaukee radio station FM106.1 local families during its annual (WMIL-FM) raised more than $215,000 “Food for Families” campaign. for St. Jude Children’s Research Hospital, pushing it past a total of $1 The station partnered with million raised for the hospital over Hunger Task Force to hold the five years. drive which was held online because of the pandemic. The fifth annual two-day St. Jude Radiothon featured FM106.1’s on-air “A huge ‘thank you’ to all who personalities Ridder, Scott & Shannen, Quinn, and Hannah who en- donated. We’re so impressed couraged listeners to donate on-air and online on Dec. 3-4. by the generosity of our community,” Jan Wade, president and general manager of WISN 12 said. “Especially during the pandemic when “In a year like no other, we were overjoyed by Milwaukee’s generosity times are challenging for so many people, viewers across southeast- in helping the children at St. Jude,” said Quinn, WMIL Program Direc- ern Wisconsin really stepped up to help those who need it most.” tor. “I’m so proud of our city and our team for raising such an amazing amount over these past five years.” The drive was held from Nov. 11 through Nov. 25. During those two weeks, WISN-TV devoted coverage both on-air and online to promote Stations make donation to Salvation Army donations through the campaign website where donors could “shop” A group of radio stations in Marinette on the website and fill their virtual cart with specific items to help teamed up with local police to make feed hungry families. a $3,000 donation to the Salvation The previous fundraising record was set in 2018 when $198,141 was Army in December. raised. Since 2012 the partnership between WISN-TV and Hunger Task The donation from Bay Cities Radio Force has raised nearly $2,000,000 thanks to generous viewers who is in lieu of the station’s annual “Shop helped provide food for local families over the holidays. With a Cop” program which had to Station gives $5K to rescue mission canceled because of the pandemic. A radio station operated by QueenB Radio in Pictured are Andrew Leinon from the Menominee Police Department, Platteville is making a $5,000 donation to a Chris Bernier, the GM of Bay Cities Radio; Captain Rhegan Stansbury rescue mission. from the Salvation Army; Chief John Mabry from the Marinette Police Super Hits 106 (KIYX-FM) in Dubuque presented Department and; John Corry of the Marinette Police Department. the donation Dec. 8 to the Dubuque Rescue Listeners come through for homeless shelter Mission. It was awarded through the Morgan A radio station in Manitowoc collect- Murphy Media “It’s What We Do” initiative. Presentations are made by ed three carloads worth of donations each market at the annual board meeting in November. One market for a local homeless shelter. is awarded the $5,000 donation to the featured local community program presented for consideration. WOMT’s Hope Tree campaign promoted listeners to donate 43 Super Hits 106’s “McGrane In The Morning” has been an advocate for blankets, 98 personal care items, 72 the Dubuque Rescue Mission through regularly volunteering to serve articles of clothes, and more includ- meals and presenting the needs of the mission through his daily ing monetary donations, a vacuum morning broadcast. cleaner, books, and even jewelry to “(Dick) has the magic wand. He waves it and our needs are provided,” Hope House of Manitowoc County. said Dubuque Rescue Mission Director Rick Mihm. “Every time he The Hope House of Manitowoc County serves families, couples with- makes a request, he gets it filled and then some.” out children, and single females. Wisconsin Broadcaster | January/February2021 7 Member News Winnekins named National Farm Broadcaster of the Year Durand broadcaster Brian broadcasting, have shown true commitment farms, according to Wisconsin Ag Connection. Winnekins is being recog- to the industry through their actions and WRDN was active in helping the farming nized by the National Associ- their promotional efforts, and have shown community during the COVID-19 pandemic ation of Farm Broadcasters as leadership in the industry and within their by forming social connections, providing the 2020 Farm Broadcaster of communities. updates to farmers, facilitating milk and the year. He began his radio career at WKTY in La cheese donations for families and local school Winnekins was awarded Nov. Crosse while he was attending college. He districts, and hosting a drive-up meeting for 20 during a virtual NAFB later worked for WBOG in Tomah and WCOW members of a local energy co-op. Winnekins convention. The award, es- in Sparta. In 2011, he purchased WRDN, which Brian served as the NAFB president in 2016 tablished in 1969, recognizes had been off the air for several years at the and is also a former regional VP for the orga- individuals who have proven their abilities in time. The station reaches more than 6,500 nization. Engelhart promoted to VP/GM for WKOW-TV Converge Radio returns to air at new dial location Converge Radio is back on the air in the Eau Anna Engelhart, Station Manager at WKOW-TV in Claire area on a new transmitter after its previous Madison, is being promoted to Vice-President and station was sold. General Manager. Converge Radio was previously on the air on Engelhart joined WKOW in 2005 and was involved in WDRK, which the UW-Eau Claire Foundation both local and corporate sales efforts before being recently sold to The Family Radio Network. named WKOW’s Business Manager and Station Man- ager. A Wisconsin native, she has strong ties to the The station is now on the air at WRFP-LP (101.9 local community. FM) in partnership with Valley Media Works. Valley Media Works is Engelhart non-profit organization whose mission is to help local, community “I am honored to continue to work with the wonder- producers create, polish, and broadcast their work. Converge Radio ful and talented team at WKOW,” Engelhart said. “I’m also has a new studio space in the Pablo Center at the Confluence, very excited for the opportunity to continue to expand my role at the whose mission is focused on augmenting and developing opportuni- station and in our communities.” ties to experience the performing, literary and visual arts for people of Engelhart is one of three Quincy station managers bring promoted all ages and backgrounds. to vice-president and general manager. The other two are John Huff, Uniting Bridges, a nonprofit organization working in the community Station Manager for KWWL in Cedar Rapids -Waterloo, Iowa and Josh to promote racial peace and unity among all people, is the new own- Morgan, Station Manager for WREX in Rockford, Illinois. All three be- er of Converge Radio. gin their new duties on Nov. 9. All three are involved in the company’s Future Leaders program. 2 hosts named to new Milwaukee radio station “As we look to the next generation of emerging leaders in our com- Two new hosts are taking the pany, this promotion for Anna, John and Josh is a clear recognition microphone at a new Milwaukee of their talent, and a wonderful opportunity for Quincy Media,” said radio station. Quincy Regional Vice President Tom Allen. HOT 105.7 (WXSS-HD2) in Mil- waukee welcomed Promise as Brewers to air on new stations in Madison, Eau Claire morning show host, who will be Brewers baseball will be airing on different radio stations in Madison Promise and DJ Gee-A heard weekdays from 5 a.m. to 10 and Eau Claire starting next spring. a.m. DJ Gee-A joins the station as The Brewers Radio Network in Madison will be heard on “The Zone” afternoon drive host and will be heard from 2 p.m. to 7 p.m. (WOZN, 96.7 FM and 1670 AM) and in Eau Claire on Sports Talk 105.1 They both started Dec. 14. FM (WAYY, 790 AM and 105.1 FM). Mid-West Family, a family of Wiscon- “We’re excited to welcome Promise and DJ Gee A to our on-air lineup sin companies, owns both new affiliate stations. and introduce them to our listeners,” said Andrea Hansen, Market “We are a Wisconsin company, and we are very proud to be part of the Manager, Entercom Milwaukee. “Both have deep roots in this com- annual tradition that is Milwaukee Brewers baseball,” said Tom Walker, munity with valued experience entertaining and connecting with the President of Mid-West Family. listeners of this city.” “There simply is nothing like catching the Brew Crew on the radio,” said Promise has almost 10 years of experience working in various radio Randy Hawke, Vice President of Programming at Mid-West Family. “I formats. Following graduation at Carroll University, he interned for cannot wait for the season to start so we can experience the tradition Jammin 98.3 (WJMR-FM) in Milwaukee, which led to several years that is the Milwaukee Brewers with our fans.” of working part time as a promotions assistant. In the years that fol- Steve Wexler, Vice President and Market Manager at Good Karma lowed, he became an on-air personality on Jammin 98.3, Energy 106.9 Brands, which is the flagship rightsholder of the Milwaukee Brewers Ra- (WNRG-FM), and V100.7 (WKKV-FM). dio Network, said, “We’re thrilled to welcome these two locally-owned DJ Gee-A joins HOT 105.7 after previously serving as a weeknight host affiliates to the Brewers Radio Network. for Milwaukee sister station 103.7 KISS-FM (WXSS-FM) since 2015. Milwaukee Brewers games had previously been heard on iHeartMedia’s Prior to that role, he was heard on V100.7 in Milwaukee from 2005 to WIBA in Madison and WATQ in Eau Claire. 2015. 8 Wisconsin Broadcaster | wi-broadcasters.org WFHR marks 80 years on the air in Wisconsin Rapids

WFHR is celebrating 80 years on the air in Wisconsin Rapids. Hardware Building on Grand Avenue in downtown Wisconsin The station went on the air Nov. 5, 1940 and was broadcasting Rapids. election results on the first day, which was also Election Day. Owners of WFHR following the Huffman family have been WFHR stands for William F Huffman Radio. Huffman founded the Gazette Printing Company of Janesville, NRG Media, and it is station and was also the publisher of the Wisconsin Rapids Daily currently owned by Seehafer Broadcasting of Manitowoc. Tribune at the time. Huffman declared that WFHR is the “station The station celebrated the anniversary by inviting listeners on of the people” and told local residents that it was “your station to the air to share their memories, inviting former employees on have and to enjoy.” the air, hosting a goodie bag giveaway to listeners, and holding a The station’s first location was on the upper level in the Nash ribbon cutting ceremony. 2 Wisconsin broadcasters named to ‘30 and Under Superstars’ list Two Wisconsin broadcasters Brust, 29, is an on-air co-host and marketing consultant for are among 30 broadcast- ESPN Madison. He talked to Radio Ink about the importance of ers recognized as “30 and mentoring. Under Superstars” by Radio Magnum, 27, is general manager for Magnum Media’s 23 radio Ink. stations and three TV stations across southern Wisconsin. He Ben Brust from Good Karma told Radio Ink about the role his father, Dave Magnum, has Brands in Madison and Reid played in his lifelong connection to radio. Brust and Magnum Magnum of Magnum Media The full list of honorees is available in the Dec. 14 issue of were both included in the Radio Ink. 2020 class of honorees, only the second group to be named by Radio Ink. Names in the News After eight years at WSAW-TV in reporter and weekend morning anchor for WBND-TV in South Wausau anchoring and produc- Bend, Indiana. Gutiérrez is the vice president of the National As- ing Sunrise 7, Sean Caldwell sociation of Hispanic Journalists (NAHJ) Chicago chapter and also has announced he’s accepted serves as a board member of the Daisie Foundation, a nonprofit a job in Shreveport, Louisiana. organization that helps inner city families. WSAW-TV reporter and weekend Emilee Fannon is joining CBS 58 (WDJT-TV) in Mil- Caldwell and Lehmann anchor Emerson Lehmann will fill waukee as the station’s Capitol Bureau Correspon- Caldwell’s anchoring role on Sun- dent. Fannon will join the station in January and rise 7, joining Kassandra Sepeda. Lehmann has will be based in Madison. She spent the last three been at WSAW since June 2019. During his time at years as the Capitol Bureau Chief for WKOW-TV in NewsChannel 7, Caldwell has been a manager and Madison. Before coming to Madison, she covered executive producer. His last day was Nov. 6. politics in the Illinois capitol of Springfield as a Amy DuPont announced Nov. 6 that she’s leaving statehouse reporter for three years. Fannon the “Wake Up’ team at FOX 6 (WITI-TV) in Milwau- Telemundo Wisconsin (WYTU-TV) is adding anchor DuPont kee. She he moving to WKBT-TV in La Crosse to Alexis Dominguez to join co-anchor, Miguel anchor the 5 p.m. news. She was at WITI-TV for Ramirez on Noticiero Wisconsin every weekday three years. DuPont explained to viewers that she’s at 10 p.m. Dominguez comes to Milwaukee from ‘headed home.’ Colorado Springs, where she was the Telemundo Diana Gutiérrez joined ‘WISN 12 News This Morn- anchor and reporter for KRDO. After graduating ing’ and ‘WISN 12 News at 11:00 a.m.,’ in Milwau- from the Walter Cronkite School of Journalism kee in early January. She was a news reporter for at Arizona State University, she got her start as a WCIU-TV’s weekday morning show ‘The Jam’ in Chi- reporter in Sherman, Texas. She joins the station in Dominguez January. Gutiérrez cago. She has also worked as a general assignment Wisconsin Broadcaster | January/February2021 9 Virtual Student Seminar: Focused on connecting students with professionals

The Wisconsin Broadcasters Association Virtual Stu- setting. Each student can choose three sessions. dent Seminar is set for Saturday morning, March 6, Since the seminar is virtual, representatives of various radio and tele- 2021 at 9:30 a.m. Earlier this year, I would never have vision stations around the state will be able to participate, including guessed that the March 2020 Student Seminar would general managers, news reporters/anchors/producers, promotions be the last live WBA event of 2020! In September, the and creative managers, marketing representatives, broadcast engi- Education Committee started to look at how to offer neers, news directors, on-air personalities, digital content creators, a viable seminar in 2021. In November, members put and sports reporters and/or play-by-play announcers. In addition, together the agenda. All agreed that virtual was the the annual student discussion of campus radio and TV stations is also only way to go. The decision was made to focus on Ken Beno planned. Education helping students find their paths in the broadcasting Committee Chair profession during the pandemic. The sessions are go- The keynote speaker, Charlie Berens, better known to many as the ing to be divided into small groups with a lead pro- “Manitowoc Minute Guy,” is a UW-Madison graduate with experience fessional, which allows maximum interaction. In addition, commercial in journalism and the entertainment business. Berens runs a success- broadcasters are going to discuss how their stations have adapted. ful YouTube channel, tours with a live comedy show, and produces comedy videos. Following the keynote, the 18th annual “Student Kyle Geissler, WBA Director of Operations and Public Affairs, searched Awards for Excellence” will be presented, along with the introduction for a platform which would fulfill the objectives for virtual presenta- of the four recipients of the WBA Foundation Scholarships. tion. After several of the committee members were able to participate in a demo, the WBA decided to go with the “Remo” platform. The As in the past, our outstanding program is made possible through platform is cost efficient and will the hard work of the members of provide a worthwhile student the WBA Education Committee, and seminar. The event is similar in with the financial support of the design to the annual “in-person” WBA and the WBA Foundation. event. Each breakout listed in Please check the WBA website the agenda is intended to give for updates on panelists and individual students the opportu- speakers. nity to ask questions in a relaxed

Remo platform sample When: March 6, 2021 Notes on using Remo:

What: The 2021WBA Student Seminar is fo- • Chrome recommended. Other browsers may cused on helping students find their path to the not be supported broadcasting profession during this challenging • Use on computer. Tablets and phones not time by connecting with leaders in Wisconsin supported broadcasting. Join us for an online event that • Registered attendees will be invited to login will give you face time with the people who are during the week before Student Seminar to working in broadcasting today and hiring their get familiar with the platform and set up next employees. profiles. Your profile is how professionals can get your information and follow up with you Cost: $10 after the Seminar • Ahead of the Seminar , registered attendees How: Reserve your spot. Register online at: will be asked to sign up for the professionals they would like to meet with. wi-broadcasters.org/students/ • Give everyone a chance to talk and dress for success!

10 Wisconsin Broadcaster | wi-broadcasters.org Virtual Student Seminar Agenda 9:15 Remo opens for attendees 10:50-11:20 Third session small group meetings with professionals 9:20 Introduction 11:30 Keynote Speaker: Charlie Berens 9:30-10 First session small group meetings with professionals Keynote speaker to be followed by scholarship recognition and WBA 10:10-10:40 Second session small Student Awards for Excellence group meetings with professionals Save Your Seat: wi-broadcasters.org/students/

Keynote Speaker: Charlie Berens Charlie Berens is an Emmy-winning journalist, comedian, host, and creator of the Manitowoc Minute. The Wisconsin native has been featured on Fox, CBS, Funny or Die, TBS Digital, Variety, MTV News and more. Charlie began his career working for MTV News’ Choose or Lose. In 2012, Tribune Media tapped Charlie to host the comedic news show Nightcap. In 2013, he won an Emmy for “The Cost of Water” while reporting for KDAF, a television station in Dallas, Texas. In 2014, CBS Sports Network hired Charlie to host the sports game show You’re So Money. Also in 2014, PMC (Variety, Deadline) made Charlie the host of their comedy/entertainment news brand @Hollywood. From red carpets to Sundance to SXSW to Coachella, Charlie has interviewed hundreds of celebrities, politicians, actors, and musicians. Charlie is a frequent collaborator on Funny or Die. His comedic mashups including “If Jack Dawson Was Really from Wisconsin” have garnered more than 13 million views. In 2017, Charlie began the viral Midwest comedic news series Manitowoc Minute. His fans flock daily to his Facebook page to view his content. He currently has over 550,000 Facebook followers. After garnering millions of views, he’s toured the United States selling out venues within minutes. Most recently, Charlie’s Midwest-focused sketch comedy videos have garnered hundreds of millions of views. In addition to sketch comedy and the Manitowoc Minute, Charlie also hosts Dark Side Of on Discovery ID. Charlie hosts his own podcast, Cripescast, where he interviews musicians, artists, comedians, creators and more to talk about their story and connections to the Midwest. Charlie is currently developing an animated show and is writing his first book that will be released next year.

Wisconsin Broadcaster | January/February2021 11 In Remembrance Lorenz remembered for being storyteller Twin Cities, western Wisconsin radio owner dies A man considered a legend at Madison TV station Greg Borgen, the owner and president of Borgen WMTV-TV has died. Broadcasting, died unexpectedly on Dec. 21. Norman Lorenz, 67, died Dec. 8 after fighting Borgen owned classic hits station WDGY in Hudson cancer. He worked in creative services and video and Spanish language station WREY in the Twin production at the station for 38 years. He retired Cities. He was a second-generation broadcaster and served on the board of the Minnesota Broadcasters in 2015. Association. Lorenz grew up in Watertown and moved to Loenz Borgen “His love of broadcasting was shown by the countless Madison after high school. He gradated from relationships he built with people, businesses and the UW-Madison before coming to work at WMTV-TV. community,” his obit read. He worked with many departments in the station and mentored many employees. Borgen was 64. He was known for telling stories, in his personal life and on the air. WKOW remembers long-time photographer Lorenz won many awards for his work during his long career and A long-time photographer at WKOW-TV in Madison is being remembered after more than 30 years in in 2017 was named the first recipient of the Lois Weiland Excel- broadcasting. lence in Service Award from the American Advertising Federation Madison. Mike Kellogg, 65, died Dec. 18 with his wife Mary by his side after a prolonged illness. Lorenz was considered a dear friend of the WBA. Kellogg began work with WKOW-TV in the early Services will be determined at a future date. Hafemeister Funeral 1980s after a stint with WXOW-TV in La Crosse. In Home and Cremation Service of Watertown is serving the family. Kellogg addition to covering news in Madison and across the state, Kellogg’s assignments soon included following Janesville sports fans remember local broadcaster Wisconsinites to points across the globe to highlight their contribu- A longtime radio sports director in Janesville is being tions to the military, medical science, and other fields. remembered for his hard work and dedication. Kellogg went to Somalia in 1985 with reporter Patty Nystuen as a Wis- Al Fagerli, 67, died unexpectedly on Dec. 14 in Illinois. consin group provided relief supplies to that war-torn, African nation. He retired from WCLO radio in Janesville in 2016. In the spring of 1999, Kellogg joined with anchor Jeff Gillan in En- According to his obituary, Fagerli was enthusiastic gland and captured unforgettable, mid-air images from a Wisconsin about sports at a young age. In 1965 he received Air National Guard refueling aircraft as it supported the United States’ a tape recorder and used it to call play Stratomatic effort to protect the besieged Kosovo region. Fagerli baseball games with his brother. In February 2000, Mike joined reporter Monique Ming Laven in Fagerli started his radio career in Aitkin, Minnesota Rivas, Nicaragua, following Wisconsin doctors and documenting followed by a job in Hayward, Wisconsin. He later joined WCLO radio their life-changing treatments for children with club feet and other in Janesville where he was on the air for 36 years. disabilities. “His hard work and dedication was inspiring and respected by not And just more than a decade later, Kellogg and his camera returned only the WCLO radio family but the community as well,” his obituary to Central America with anchor Diana Henry, showing members of a read. “Alan received countless accolades and milestone achievements Verona-based organization address malnutrition among the country’s with WCLO. By the time he retired in 2016 he had announced over children with education and resources to improve farming practices. 2,000 games. He absolutely loved is work with the youth sports teams Closer to home, Kellogg’s distinguished work was on display in count- in the community!” less news broadcasts, from major events at the state Capitol and the In retirement Fagerli continued recording commercials for various University of Wisconsin, to the monuments of Washington, D.C. as he local area businesses and announcing Janesville Jets Hockey games. and reporter Greg Neumann accompanied World War II veterans on a Badger Honor Flight. A celebration of life will be held at a later date. Kellogg retired from WKOW-TV in 2014. Retired Wisconsin TV manager dies A retired broadcaster who worked in sales and management at numerous Wisconsin TV stations has died. Bruce Liljegren, 79, died in September. Liljegren grew up in Rock Island, Illinois and got his start in broadcasting at WHBF-TV, WHBF-AM, and WHBR-FM in the Quad Cities working in production, booth announcing, and sports on both radio and TV.

Liljegren Liljegren came to Madison in 1966 and joined WKOW-TV in sales and later became general manager of WAOW-TV in Wausau. He later served as VP of Programming for the Wisconsin TV Network. He was later hired as GM of KEZI-TV in Eugene, Oregon before retiring in Arizona. 12 Wisconsin Broadcaster | wi-broadcasters.org Your assignment editor’s biggest pet peeves 7. “I didn’t see the email.” 8. Not bringing original story ideas to the meetings. This includes There are two things I know for sure: Salads always either having no ideas at all, or pitching stories we have already taste better when someone else makes them. And done within the past couple of days, or just relying on copying probably once a week you do something to annoy ideas from competitors who have already done the story. your assignment editor. 9. Tardiness. It really takes a special person to handle the role of the Assignment Editor. There is a ton of responsibility, 10. Making only one phone call and then saying no one is available very few ‘thanks’ and let’s be real—plenty of opportu- and the story won’t work. Heather Poltrock nities to talk to angry viewers. 11. Not following up! How did that meeting go? Is there a follow-up WSAW-TV Last month, I contacted several assignment editors meeting? Did the person get the kidney they were asking for? from TV newsrooms in Wisconsin and polled them on Did the school get the funding they needed? You get my drift. their biggest pet peeves. I hope that by bringing their challenges to Reporters should always be following up with contacts if more light we can collectively create a smoother workday for them. developments could be coming. Without further ado, here are their responses: 12. Pitching a story that came as a press release 5 minutes before the meeting (it’s fine to pitch something from a press release, but 1. Story ideas that are lost in space. We may have discussed the let’s expand on it and make it interesting, not just regurgitating idea, the reporter may have made calls on it and didn’t hear the release word for word). back, or we just decided to do another story that day. That idea is never brought up again--and gets lost. 13. Not reporting broken/damaged equipment to engineering. 2. When after a lengthy discussion in an editorial meeting about a 14. Not fueling up news vehicles when they are on empty. story idea, a reporter says “So…what is this story about?” 15. Not giving the desk information for the “next” – next court date, 3. Setting up stories without consulting with the desk. next meeting date, etc. 4. Making one phone call, and then just waiting. Rather than mov- 16. Inability to read a map or follow directions. ing on or trying different ideas/contacts, they just sit and wait to Lastly, it is not just their job you’ll make easier by correcting some of hear back. Obviously, that does not work well. these behaviors. It will help you in your workflow too. 5. When reporters NEVER have their own story ideas. Heather Poltrock, WSAW-TV, Wausau 6. Having to be told repeatedly to send back still images & updates WBA Young Professionals Committee for website. Wisconsin broadcasters show us how they work from home

Wisconsin Broadcaster | January/February2021 13 WBA FOUNDATION Walker Broadcast Management Institute delayed to 2022 UW campus remains closed the camaraderie that takes place over the three-days in each year of The Walker Broadcast Management Institute scheduled for April 2021 the three-year course. will be postponed to April 2022. The 2020 Institute was also postponed because of the pandemic. The The WBA Foundation Board voted unanimously to again delay the courses scheduled for 2020 will be conducted in 2022. three-day session because of the ongoing pandemic. The Institute is hosted on the University of Wisconsin campus in Madison, which remains closed to outside groups. The school has already canceled spring commencement. Many companies are also not allowing employees to travel through next spring. While specific dates are yet to be determined, the Institute is expect- ed to take place in April 2022. The Board decided to forgo the option of hosting the event online, citing the benefits of the Management Institute being built around Support WBA Foundation when shopping online Grant offers college debt relief for broadcasters Shop local, but when you shop online, help the WBAF Results Broadcasting has established a $1,000 Education Debt Assistance Grant to help broadcasters pay off their student loans. There’s a new way to support your WBA Foundation in its mission This grant is available to individuals currently employed in Wisconsin to educate, preserve broadcasting history, and participate in public broadcasting or related media. affairs activities. Applicants must meet the following criteria: The next time you shop on Amazon, start at the WBA Foundation homepage “wbafoundation.org” and look for the banner you see be- • Must be currently employed at a Wisconsin broadcast radio, low. When you use this banner to get to the Amazon website, a por- television or related media company tion of your purchase will be donated back to the WBA Foundation. • Must have completed a minimum of one year employment with Please support your local retailers when you can, but when you shop a Wisconsin broadcast radio station, television station, or related online, one extra click can go a long way to help the WBA Foundation. media company • Company must be a dues paying member of the Wisconsin Broadcasters Association • Must submit a letter of support from the current employer signed by the local manager • Must provide proof of attendance at a university, college, techni- cal school or broadcast school by supplying a copy of transcripts or degree certificate • Must provide proof of current loan balance (documentation will remain confidential) Applications will be accepted Jan. 1 through Feb. 28, 2021. The grant will be awarded at the WBA Summer Conference in June. For more information and to apply, visit wbafoundation.org.

Get help with your student loans RESULTS BROADCASTING EDUCATION GRANT Find the link at wbafoundation.org. Deadline: Feb. 28 - Learn More: wbafoundation.org

Wisconsin Broadcasters Association Foundation Officers & Board of Directors www.wbafoundation.org

OFFICERS Treasurer BOARD OF DIRECTORS Anna Engelhart Dean Maytag Scott M. Trentadue Tom Walker Greg Bell WKOW-TV Retired Wisconsin Broadcaster Retired Wisconsin Broadcaster Chair of the Board Mid-West Family Broadcasting, Retired Wisconsin Broadcaster Al Lancaster Madison Bill Hurwitz Kelly Radandt Don Vesely WSAW-TV/WZAW-TV, Wausau Chris Bernier Retired Wisconsin Broadcaster Woodward Radio Group WMTV-TV, Madison President & CEO Radio Plus, Fond du Lac Appleton/Green Bay Vice Chair Michelle Vetterkind, R. Perry Kidder Jan Wade Bruce Grassman CAE Lynn Bieritz Retired Wisconsin Broadcaster David Sanks WISN-TV, Milwaukee Results Broadcasting Wisconsin Broadcasters Associa- Mid-West Family Broadcasting Retired Wisconsin Broadcaster tion Foundation Tom Koser Secretary Scott Chorski WAQE-AM/FM/WJMC-AM/FM/ Chuck Steinmetz Dick Record Retired Wisconsin Broadcaster WKFX-FM Rice Lake WITI-TV, Milwaukee Family Radio, La Crosse Wisconsin Broadcaster | January/February 2021 14 PBS Wisconsin airs documentary on Hall of Famer Nancy Zieman An educator, entrepreneur, who founded Nancy’s Notions knew we wanted to do some- Featuring archival first-person trailblazer, and WBA Hall of — an international mail order thing to not just honor her but recordings of Zieman, video Fame inductee, Nancy Zieman company based in Beaver Dam bring her story to the public,” from 30 years of Sewing With hosted Sewing With Nancy on that started at her kitchen table said Laurie Gorman, executive Nancy, and interviews with public television stations for — Zieman also helped develop producer of the documentary Zieman’s family, friends and col- more than 30 years. Now, an The Great Wisconsin Quilt Show and longtime producer of Sew- leagues, the new documentary all-new documentary tells the with PBS Wisconsin, a vibrant ing With Nancy. “A lot of people tells the story of an inspirational story of Nancy’s life through her example of her inspiration knew her as Sewing With Nancy, life marked by extraordinary own words and the reflections to others, bringing together and that’s very important, but a grace. of those she inspired across a people from across the United lot of people didn’t know about lifetime of education, family and States to celebrate the art and the story behind how that show faith. craft of quilting. was created, how Nancy found Nancy Zieman: Extraordinary Zieman’s life was also marked her calling, the challenges she Grace premiered Nov. 23 on PBS by several personal and physical faced multiple times through- Wisconsin. challenges, some of which she out her life. It’s a story about bravely shared with her fans. somebody who overcame a lot Zieman was host of Sewing With of challenges in her life and still Nancy, the longest-running When she died in 2017, the outpouring of gratitude proved was able to find success and television sewing program, artistic expression as well.” produced in the PBS Wisconsin her to be a public television studios and broadcast on public icon, who earned an immense The resulting film is a visual trea- television stations across the and loyal following because of sure trove of never-before-seen country for more than three her steady and inspired work on moments from Zieman’s life, decades. public television. from her diagnosis with Bell’s palsy, a rare facial paralysis, as Humble and quiet by nature, “Because PBS Wisconsin had such a longstanding and im- a toddler to the early days of Zieman provided creative inspi- her sewing career to the stops ration to her dedicated viewers portant relationship with Nancy, after she passed in 2017, we and starts that led her to host for decades. An entrepreneur Sewing With Nancy. Find HOFer Bob Barry’s podcast on your favorite podcast player

Recent Episodes Upcoming Episodes

Jamie Farr Everly Brothers Alan Alda Chordettes Henry Mancini Johnny Mathis Maureen McGovern Mel Blanc Teresa Brewer Vicki Carr

Wisconsin Broadcasters Association Foundation Officers & Board of Directors www.wbafoundation.org

Jan. 27-28, 2021 Outstanding Efficiency Rising Above Sales and Management Summit at Exceptional Value nautel.com Presented by P1 Learning and the Swagger Institute Feb.18, 2021 Webinar: Leadership in Crisis: We Will Come Out of This Bitter or Better WE LIVE HERE. Presented by Jim Mathis, Reinvention Nation Feb. 20, 2021 WE WORK HERE. Webinar: Re-Building Trust WE SERVE HERE. Presented by Kevin Benz, i-Media Strategies

Wisconsin Broadcasters help keep our ranks March 6, 2021 full so we can serve when called upon. What WBA Student Seminar you do matters. Thank you for your support. Online

Visit nationalguard.com April 15 2021 Webinar: Why Email Marketing Has Become So Important Presented by Seth Resler, Jacobs Media Strategies

May 1, 2021 WBA Awards Gala Madison Marriott West

May 20, 2021 Webinar: Covering Law Enforcement: Being Fair and Holding Accountable Presented by Kevin Benz, i-Media Strategies

June 16–17, 2021 WBA Summer Conference Blue Harbor Resort, Sheboygan

June 17, 2021 Webinar: Don’t be a Lazy Reporter Presented by Joe Little, KNSD-TV, San Diego

Aug. 19, 2021 Webinar: Copyright Presented by David Oxenford, Wilkinson, Barker, Knauer Stay Connected Sept. 8-10, 2021 Broadcasters Clinic CONNECT WITH Madison Marriott West YOUR WBA Sept. 16 2021 Webinar: Monetizing Podcasts Find us on Facebook Presented by Seth Resler, Jacobs Media Strategies @WIBroadcasters on Twitter @WisconsinBroadcasters on Instagram wibroadcasters on Snapchat Nov. 18, 2021 Webinar: Political File Presented by David Oxenford, Wilkinson, Barker, Knauer