Cannonball 101 Profile

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The GREATEST Hits Cannonball101 has 16,600* plus adult listeners each week. SUMMARY Cannonball 101 is a classic hits radio station featuring the most unique and playful collection of music in East Idaho, spanning six decades of the greatest hits, including classics from the 50s and 60s that other radio stations have forgotten. We play more uninterrupted music than any other station with the “10 Song Cannonball Run” every hour. Weekday mornings, wake up with Moon in the Morning, during the mid-day Scott Taylor, a well-known radio personality for in East Idaho. To get you home each night is Justin Pierce! Listeners love that Cannonball 101 plays all the greatest hits, not just some of them. Cannonball 101 Features: The “10 Song Cannonball Run” happens each hour, with Artists: Queen, Michael Jackson, ten songs played all in a row, including a “Blowback” or two - songs that don’t get Billy Joel, The Beatles, Elton John, played on the radio anymore. In the morning, Moon in the Morning will help you start U2, Madonna, Journey, Fleetwood your day off right with his “Feel Good Story of the Day”. Test your music knowledge Mac, Elvis, and more all on one with a look at “Today in Music History”. Each evening Justin will play the “Three Hit station. Pick” where listeners get to choose their feel good drive home songs. DEMOGRAPHICS Primary Demographic General Demographics Cannonball 101 listeners include a wide range of general demographics and are not limited to adults 35 to 64, though that is their largest involved demo. Their listeners associate lifestyle to their entertainment and purchase decisions more than most, and will respond to advertising that presents them with a product or brand that appeals to that active lifestyle. They’re socially active and will become involved in promotions that allow them to show their intelligence and knowledge about their lifestyle activities and entertainment. Business And Professional Adults – All About The Active Lifestyle *Eastlan 2020.

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Linda Baun's Dedication Will Leave
SEPTEMBER/OCTOBER 2020 CHAIR’S COLUMN Prepare for election season Baun takes bow after 14 years at WBA We are now entering the election window. One very WBA Vice President Linda Baun will retire from the important heads up: You must upload everything organization in September after 14 years. to your Political File (orders, copy, audio or video) Baun joined the WBA in 2006 and led numerous WBA as soon as possible. As soon as possible is the catch events including the Broadcasters Clinic, the WBA phrase. Numerous broadcast companies, large and Awards for Excellence program and Awards Gala, the small, have signed off on Consent Decrees with the Student Seminar, the winter and summer confer- FCC for violating this phrase. What I have been told is, ences, and many other WBA events including count- get it in your Political File by the next day. less social events and broadcast training sessions. She Linda Baun Chris Bernier There are so many great examples of creative pro- coordinated the WBA’s EEO Assistance Action Plan, WBA Chair gramming and selling around the state. Many of you ran several committees, and handled administration are running the classic Packer games in place of the of the WBA office. normal preseason games. With high school football moved to the “Linda’s shoes will be impossible to fill,” said WBA President and CEO spring in Michigan our radio stations there will air archived games Michelle Vetterkind. “Linda earned a well-deserved reputation for from past successful seasons. This has been well received and we always going above and beyond what our members expected of her were able to hang on to billing for the fall.
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BMP RGV Chart 85X11 052013.Cdr
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