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Informational Materials ~- S!l 'tR»£ l~RA Registration Unit 1211512017 2:MWWPR Land of Creation MATTER MOR~+ I What's New in 2017: Israel Thrives as Tourism Hot-Spot with New Hotels, Restaurants, Cruises, Attractions and more New York, New York, January X, 2017 - Israel has long drawn travelers for its historical significanc_e, cultural attractions and iconic landmarks, but this year, the bucket-list destination will also beckon tourists• • • with• • bra:na- .. new hotels, restaurants,. markets,.museum attractions, cruises, flights, ' an~I morel A cou_ntry w_here travelers have a chance to experien·ce an unparalleled combination of riew and old, It's easy to seewhy lsrae_l is garnering rnuc_h-d_eserved praise in 2017. Hot_!!I Open~na: • W Tel Aviv-Slated to open in in Tel Aviv's ancient district of Jaffa in May 2017, the Wis the first full-service high:design hQte_l o_f its size in Tel Aviv that will offer guests the best in luxury. The eclectic hotel will be located less than 10 minut_es by foot from Jaffa Port and.legendary beaches on the Mediterranean Sea. • The Setal Tel Aviv-An ancient stone structure, which has stood the test of time since the Cru_sader era, will beco·me home to the most exclusive. hotel in Tel Aviv. The 7-star hotel balan.ces the de.sire tc> give each. gues_t the ultimate pampering sensation with .the need to respect every aspect of its historic builcling. Loc_at_E!d ju_st steps frorn Jaffa's fam:o:us Clock Squ:are as well as the beach, the prestigious hotel will feature HS rooms and suites, a luxury lounge bar, Jaffa-style chef restaurant and magnificent spa. ' • The Setal Sea of .Galilee -Also ope·ning later this year, the luxury hotel will overlook magnificent panoramas of the Golan Heights, Sea of Galilee and Galilee region. Guests can relax.in the 110 spacious s1,1_ites, ~nd e_njoy complete privacy in their own suite-adjacent p:Ool or heated jacuzzi. The property will boast Israel's largest spa complex, i_nch.idjng i_ndoor pools, massage r6orn:s, pampering Turkish baths and a well-equipped gym. The hotel will also feature a speclal Galilean restaurant with a rich, extensive menu. • Beza,lel, JerusaJem - The ne1111 boutique hotel, ee·ial_el is situated iri the heart of Jerusalem, in a restored landmark building. With ·37 rooms and plenty of character, the hotel will also feature a restaurant with a menu comprised oftradltional Jerusalem styles, with all ingredients sourc~ from the n·earby Mahane Yehudah Market. ' Restaurants/Markets: • Agamoll Market-Slated to open in Israel's Upper Galilee in April 2017, the spacious shopping center,. the market will offer a variety of shops, restaurants, coffee shops and awide-ranging authentic Galilean farmer's market. Attractions: ReceivedbyNSD/FARARegistrationUnit 12/15/2017 2:58:01 PM I 1119~_·.'ARA Registration Unit 12/15/2017 ~~ •• n~~ . Land of Creation MATTER MORE i • New Exhibits at Israel Museum - Beginning in June 2017, The Israel Museum will exhibit installations by Chinese dissident artist Ai Weiwei. Th~ exhibition, tltled "Ai W~i,.;ei; oh~ and the I _ _ I , , Multitude" will fe·ature fciur wcirks by the artist. Running through April 2017, the Israel Museum \lliUals.o featu.re "Franc.isco Goya: Daydreams ahd Nightmares," which ·showcases the paintings and prints ofFrancisco Goya, ex_amining the developrn,ent of the a,rtist's subject matter and technique. The exhibition displaysworks that have never before been displayed in Israel and marks the most extensive collaboration to date between the Israel Museum and the Prado Museum as well as celebrates Spanish-Israeli diplomatic ties. • The Tel Aviv White City Heritage Center-Tel Aviv is a UNESCO Wo.rld Heritage Site for it:S unique architecture, honi.e tothe largest amou.n.t of lnternation.al'Bauha:u:s' stvl.e buU.dlngs in the world {4,000). The city of tel Aviv has decided to open a center dedicated to this architecture, in partnership with the German Federal Government. • Tel Aviv's New Beach Boardwalk -Tel Aviv will completethe renovation ofthe beach promenade thatwa·s originally built in the 1970's. Th·e renovations commenced in 2013 and include a mas_si11e refurl:lishment and 1.1pgrad_e along th:e co:astlin:e, creating a b,ri_dge between th·e city and the sea. The entire underground lnfrastruct~re is being repl_aced, upgraded, and made suitable for people with disabilities. Cruises: • Crystal Cruises.., The cruise.line will return to the Hr:>ly Land for the first tim,e s_ince 2_012 as pa_i:t ofthe 2017 annual President's Cruise aboard the Crystal Symphony ship, sailing from Rome to Dubai on November 4, 2017. The trip, hosted by Crystal Cruises Chairman, President and CEO Edie Rodrigues, will feature calls Haifa and Ashdod, Israel. Flight News: • United Airlines-Beginning March 30,2016, United will fly nonstop between Tel Aviv, Israel and San Frandsoo, CA (SFO). This is in addition to our current nonstop service between New York. NY (EWR) and Tel Aviv, l_srael. These routes .connect the B_ay Area, Sjlicon Vailey, and New York City directly to the high-tech mark.et In Israel,. • Air Transat-This year; Air Transat will be offering direct flights from Montreal to Tel Aviv. Also available from Toronto with a connection in Montreal, this nonstop flight between the· Mcintreal-Tr'udeati airport and the David Ben-Guricin interiiatia:nal airpcir't cif Tel Av ii/will ope_rat,e twice we!!kly, on Wedne,sdays and Sundays, fron, June 11! u_ntil I.ate October. Tr:ansat will also be offering an array of packages, guided tours and hotels for discovering Tel Aviv and Jerusalem, as well as the region's many tourist attractions. '!J!._is rTJ.flte_ri_aJ is djsJ.J,°JJ!l!f!!l. by MWWP~ 07.1_ /Jehalf ofIsra_el Mj.nistry of Tourism. _Mdirional infonnatio.n is available at the Department ofJustit%, Washington, DC. Received by NSD/FARA Registration Unit 12/15/2017 2:58:01 PM Received by NSD/FARA Registration Unit 12/15/2017 2:58:01 PM l.anc1 of Cre,11 ion i I I . - . - . - . - - - -· - - . • JAMES BEARD FOUNDATION uoUTSTANDING CHEP MICHAELSOLOMONOV AND ISRAEL MINISTRY OF TOURISM FORGE ULTIMATE CULINARY PARTNERSHIP Events, Festivals, Experiential Trips to Israel and More~ Partnership Aimsto Raise Awarene_ss of lsraei's Vibra_nt Glo_b~I Cui.sine (New York, NV, July 19, 2017) - The 2017 James Beard Foundation "Outstanding Chef' Michael Solomon9v and the ls_rael Minis.try of Tourism. (IMOT) h·ave created a partnership to ctiiirilpion Israel's extraordinarily diverse and vibrant culinary landscape. The action-packed collaboration will promote and expand Israel's culinary scene on a global scale with trips to Israel guided by Chef Solomonov t.o. e_xperi!!'nce Israel's niouthwateri_ng res~aurants, markets and. other culinary destinations; an ongoing culinary event series; and visits to Philadelphia during which food enthusiasts will dine at Zahav as well as Solomonov's five re_sta_urants locate:d st_eps from on!!' anothe_r i_n the heart of downtown. To kic_k off th:e official partnership, Solomono.v will prepare an intimate, traditional Israeli breakfast for Israel's Minister of Tourism, Variv Levin in New York on July 21. •with a 2696 increase in incoming tourists compared to lost year, and heightened global attention on Israel's remarkable culi11ary lands~ape - t~_links in part to Michael Solomon:C,v's passilin for the country and cuisine - there is no doubt that Israel's food scene is a driving farce for tourism,• said Uri Steinberg, Consul and Israel Tou_r/5.111 CammiS§ianer, North Am_erica. "We're e_lated ta be tea111ing up tNith Michael to continue to elevate awareness of Israel's unparalleled gastronomic offerings.• At the center of this initiative is the mission to highlight the incredible strides Israel's food scene has made in recent years - from a place known primarily for its humus and falafel, to a cuisine that is world­ reriowned - this evolution is stren~hened by Chef Michael Solomonov blazing the path for his home country. •it is my life's work to help people in the United States and around the world to experience the depth and distinct beauty oflsra_e}i cuisine,• said Salamon.av. "Israel is a nation, a culture, a people, and a cuisine that rbelieve in deeply. I am.incredibly honored to work with the Israel Ministry of Tourism on this mission of furthering the exposure.and understanding oflsraelifood culture on an intemotionol·stage_. • In the United States, Chef Solomonov has been in_strumental in raising a1A1areness for Israel's burgeoning c·uisine. This partnership will bring American journalists to Israel for a firsthand look- and taste - of the country's impressive fare over two e.x~lu_slve c_ulim1_ry-focu_sed medi_a trips guid_ed bY ~olomonov. The trips . will provide members· of the media a behind-the-scenes look at the many avenues through which Solomonov d_raws inspiration from the d_estination, by touring and tasting through a sel.ection of his ReceivedbyNSD/FARARegistrntionUnit 12/15/2017 2:58:01 PM Received by NSD/F ARA Registration Unit 12/15/2017 2:58:01 PM favorite. local haunts that bring to light the. historic ways Israel's food culture h.as transformed in rece_nt years. ### ABOUT ISRAEL Israel appeals to a .diverse range of visitors as a world-class tourist destination with an impressive assortment of historical, cultural, culinary and religious attractions - each the perfect blend of tradition and coritemp:Orary. As a young country but with history dating back thousands of years, Israel is unique in that it offers the best of both worlds: unrivaled historical significance in some areas and vibrant, hip, stylish experlenc_es in ottie_rs.
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