~- S!l 'tRȣ l~RA Registration Unit 1211512017 2:MWWPR Land of Creation MATTER MOR~+ I

What's New in 2017: Thrives as Hot-Spot with New , , Cruises, Attractions and more

New York, New York, January X, 2017 - Israel has long drawn travelers for its historical significanc_e, cultural attractions and iconic landmarks, but this year, the bucket-list destination will also beckon

tourists• • • with• • bra:na- .. new hotels, restaurants,. markets,.museum attractions, cruises, flights, ' an~I morel A cou_ntry w_here travelers have a chance to experien·ce an unparalleled combination of riew and old, It's easy to seewhy lsrae_l is garnering rnuc_h-d_eserved praise in 2017.

Hot_!!I Open~na:

• W -Slated to open in in Tel Aviv's ancient district of Jaffa in May 2017, the Wis the first full-service high:design hQte_l o_f its size in Tel Aviv that will offer guests the best in luxury. The eclectic will be located less than 10 minut_es by foot from Jaffa Port and.legendary beaches on the Mediterranean Sea.

• The Setal Tel Aviv-An ancient stone structure, which has stood the test of time since the Cru_sader era, will beco·me home to the most exclusive. hotel in Tel Aviv. The 7-star hotel balan.ces the de.sire tc> give each. gues_t the ultimate pampering sensation with .the need to respect every aspect of its historic builcling. Loc_at_E!d ju_st steps frorn Jaffa's fam:o:us Clock Squ:are as well as the beach, the prestigious hotel will feature HS rooms and suites, a luxury lounge bar, Jaffa-style chef and magnificent spa. '

• The Setal Sea of .Galilee -Also ope·ning later this year, the luxury hotel will overlook magnificent panoramas of the Golan Heights, Sea of Galilee and Galilee region. Guests can relax.in the 110 spacious s1,1_ites, ~nd e_njoy complete privacy in their own suite-adjacent p:Ool or heated jacuzzi. The property will boast Israel's largest spa complex, i_nch.idjng i_ndoor pools, massage r6orn:s, pampering Turkish baths and a well-equipped gym. The hotel will also feature a speclal Galilean restaurant with a rich, extensive menu.

• Beza,lel, JerusaJem - The ne1111 , ee·ial_el is situated iri the heart of Jerusalem, in a restored landmark building. With ·37 rooms and plenty of character, the hotel will also feature a restaurant with a menu comprised oftradltional Jerusalem styles, with all ingredients sourc~ from the n·earby Mahane Yehudah Market. '

Restaurants/Markets:

• Agamoll Market-Slated to open in Israel's Upper Galilee in April 2017, the spacious shopping center,. the market will offer a variety of shops, restaurants, coffee shops and awide-ranging authentic Galilean farmer's market.

Attractions:

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• New Exhibits at Israel Museum - Beginning in June 2017, The Israel Museum will exhibit installations by Chinese dissident artist Ai Weiwei. Th~ exhibition, tltled "Ai W~i,.;ei; oh~ and the I _ _ I , , Multitude" will fe·ature fciur wcirks by the artist. Running through April 2017, the Israel Museum \lliUals.o featu.re "Franc.isco Goya: Daydreams ahd Nightmares," which ·showcases the paintings and prints ofFrancisco Goya, ex_amining the developrn,ent of the a,rtist's subject matter and technique. The exhibition displaysworks that have never before been displayed in Israel and marks the most extensive collaboration to date between the Israel Museum and the Prado Museum as well as celebrates Spanish-Israeli diplomatic ties.

• The Tel Aviv White City Heritage Center-Tel Aviv is a UNESCO Wo.rld Heritage Site for it:S unique architecture, honi.e tothe largest amou.n.t of lnternation.al'Bauha:u:s' stvl.e buU.dlngs in the world {4,000). The city of tel Aviv has decided to open a center dedicated to this architecture, in partnership with the German Federal Government.

• Tel Aviv's New Beach Boardwalk -Tel Aviv will completethe renovation ofthe beach promenade thatwa·s originally built in the 1970's. Th·e renovations commenced in 2013 and include a mas_si11e refurl:lishment and 1.1pgrad_e along th:e co:astlin:e, creating a b,ri_dge between th·e city and the sea. The entire underground lnfrastruct~re is being repl_aced, upgraded, and made suitable for people with disabilities.

Cruises:

• Crystal Cruises.., The cruise.line will return to the Hr:>ly Land for the first tim,e s_ince 2_012 as pa_i:t ofthe 2017 annual President's Cruise aboard the Crystal Symphony ship, sailing from Rome to Dubai on November 4, 2017. The trip, hosted by Crystal Cruises Chairman, President and CEO Edie Rodrigues, will feature calls Haifa and Ashdod, Israel.

Flight News:

• United Airlines-Beginning March 30,2016, United will fly nonstop between Tel Aviv, Israel and San Frandsoo, CA (SFO). This is in addition to our current nonstop service between New York. NY (EWR) and Tel Aviv, l_srael. These routes .connect the B_ay Area, Sjlicon Vailey, and New York City directly to the high-tech mark.et In Israel,.

• Air Transat-This year; Air Transat will be offering direct flights from Montreal to Tel Aviv. Also available from Toronto with a connection in Montreal, this nonstop flight between the· Mcintreal-Tr'udeati airport and the David Ben-Guricin interiiatia:nal airpcir't cif Tel Av ii/will ope_rat,e twice we!!kly, on Wedne,sdays and Sundays, fron, June 11! u_ntil I.ate October. Tr:ansat will also be offering an array of packages, guided tours and hotels for discovering Tel Aviv and Jerusalem, as well as the region's many tourist attractions.

'!J!._is rTJ.flte_ri_aJ is djsJ.J,°JJ!l!f!!l. by MWWP~ 07.1_ /Jehalf ofIsra_el Mj.nistry of Tourism. _Mdirional infonnatio.n is available at the Department ofJustit%, Washington, DC.

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l.anc1 of Cre,11 ion i I I . - ...... - . - . - - - -· - - . • JAMES BEARD FOUNDATION uoUTSTANDING CHEP MICHAELSOLOMONOV AND ISRAEL MINISTRY OF TOURISM FORGE ULTIMATE CULINARY PARTNERSHIP Events, Festivals, Experiential Trips to Israel and More~ Partnership Aimsto Raise Awarene_ss of lsraei's Vibra_nt Glo_b~I Cui.sine

(New York, NV, July 19, 2017) - The 2017 James Beard Foundation "Outstanding Chef' Michael Solomon9v and the ls_rael Minis.try of Tourism. (IMOT) h·ave created a partnership to ctiiirilpion Israel's extraordinarily diverse and vibrant culinary landscape.

The action-packed collaboration will promote and expand Israel's culinary scene on a global scale with trips to Israel guided by Chef Solomonov t.o. e_xperi!!'nce Israel's niouthwateri_ng res~aurants, markets and. other culinary destinations; an ongoing culinary event series; and visits to Philadelphia during which food enthusiasts will dine at Zahav as well as Solomonov's five re_sta_urants locate:d st_eps from on!!' anothe_r i_n the heart of downtown.

To kic_k off th:e official partnership, Solomono.v will prepare an intimate, traditional Israeli breakfast for Israel's of Tourism, Variv Levin in New York on July 21.

•with a 2696 increase in incoming tourists compared to lost year, and heightened global attention on Israel's remarkable culi11ary lands~ape - t~_links in part to Michael Solomon:C,v's passilin for the country and cuisine - there is no doubt that Israel's food scene is a driving farce for tourism,• said Uri Steinberg, Consul and Israel Tou_r/5.111 CammiS§ianer, North Am_erica. "We're e_lated ta be tea111ing up tNith Michael to continue to elevate awareness of Israel's unparalleled gastronomic offerings.•

At the center of this initiative is the mission to highlight the incredible strides Israel's food scene has made in recent years - from a place known primarily for its humus and falafel, to a cuisine that is world­ reriowned - this evolution is stren~hened by Chef Michael Solomonov blazing the path for his home country.

•it is my life's work to help people in the United States and around the world to experience the depth and distinct beauty oflsra_e}i cuisine,• said Salamon.av. "Israel is a nation, a culture, a people, and a cuisine that rbelieve in deeply. I am.incredibly honored to work with the Israel Ministry of Tourism on this mission of furthering the exposure.and understanding oflsraelifood culture on an intemotionol·stage_. •

In the United States, Chef Solomonov has been in_strumental in raising a1A1areness for Israel's burgeoning c·uisine. This partnership will bring American journalists to Israel for a firsthand look- and taste - of the country's impressive fare over two e.x~lu_slve c_ulim1_ry-focu_sed medi_a trips guid_ed bY ~olomonov. The trips . will provide members· of the media a behind-the-scenes look at the many avenues through which Solomonov d_raws inspiration from the d_estination, by touring and tasting through a sel.ection of his

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favorite. local haunts that bring to light the. historic ways Israel's food culture h.as transformed in rece_nt years.

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ABOUT ISRAEL Israel appeals to a .diverse range of visitors as a world-class tourist destination with an impressive assortment of historical, cultural, culinary and religious attractions - each the perfect blend of tradition and coritemp:Orary. As a young country but with history dating back thousands of years, Israel is unique in that it offers the best of both worlds: unrivaled historical significance in some areas and vibrant, hip, stylish experlenc_es in ottie_rs. From awe-inspiring ancient city ruins, artifacts and diversity i.n Jer-usalem and Akko, to world-class shopping, museums and a buzzing beach scene in Tel Aviv, to adrenaline inducing adventure opportunities i.n the Negev Dese_rt a.nd o_f cours_e, a ou:rgeoning culinary scene through:Out, Israel has something for everyone to enjoy. A destination where travelers have the chance to experience an unparalleled combination of old and new, ls_rael is a must-see in. 2017.

ABO.UT MICHAEL SOLOMONOV Michael Solomonov is the executive chef and co-owner of Philadelphia's pioneering Israeli restaurant, Zahav. He is th"t, 2011 Ja·mes Beard Award wiiinerfor "Best Chef, Mid-Atlantic", a 2016James Beard Award winner for "Best International Cookbook" and "Book of the Year" for his and business partner/co-author Steven Cook's first cookbook, Zahav: A World of lsloeli Cooking, arid the riewly awarded 2017 Jarries Beard Award winner for "Outstanding Chef." In 2015, EATER restaurant editor/critic; Bill Addison, named Ch_ef Solon:i:onov the "Genius o_f Modern Jewish Cciokirig" a-nd in 2014, asserted that "Zahay defines Israeli cuisine in America" as part of two excellent· reviews. Food Critic Craig LaBan of the Philadelphia Inquirer has tWice-rated· Zahav the coveted "Four Bells", and rated both .Abe Fisher and Dize-ngoff."Three Bells" in his review. In addition to his duties at Zahav, ChefSolomonov cocowns Philadelphia's Federal Donuts, Dizengoff, A_be Fi_she_r, Golllie, a_nd the philanthropic Rooster Soup Company, which don.ates 100% of Its profitsto Broad Street Ministry Hospitality Collaborative that provides meals and essential services to individua.ls experiencing h_omele_ssness and hunger in Philade_lphia. Solo_mon9v is also co-owner of Dizengoff NYC inside the. storied Chelsea Market, Dizengoff Miami, which .is slated to open in summer 2011:as well as Federal Donuts in M·lami, which opened in JLme 2017. Born in lsrae_l ~nd raised in Plttsb·urgh, Solorricinov frequently fravels back to Israel.

1'his material is distributed by ~R on behalf ofIsrael Ministry of Tourism. Additiona} information is available at the .Department ofJustice., Washington, DC.

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ISRAEL MINISTRY . OF TOURISM

lsrae_l_ Sets Tourism Records In 2016 with Almost 4% lncrieasie iii Incoming Tourists Over the Previo_us Year

2p1& Ma~l.ng ln_itiatives Leads to all-time Record fcir lncoinlrig Tourism In last Four Months of the Year

Tourism Minister Yariv Levin: "The increase In tourist entries to Israel Is the result of significant" budgets that were alloc~ for niark_etlng and attr~lve cam11aJgn_s, illVestme_nt i_n new .mar1cets and the development cif relevant sub-brands fcir different target markets.•

Jerusalem, January 10, 2017- Despite the.drop in incoming tourisfflin many countries in the region, Israel registered an almost 4% increase in incoming tourism for 2016, with 2.9 million touri_st entries. In ad_d_it_ion, the United States continued to represent.the largest country of origin for incoming tourism to Israel, with 648,310 tourist entries in 2016, 5% more than 2015 and 8% more than i_n 20_14. The Tourism Mini_stry is not surprised by these statistics arid iittrib·utes the increase to a.strategic shift:in marketing and an increase in the marketing budget.

The marketing program adopted by the Tourism Minister Yariv Levin and implemented under the directio_n ofTo_urism.l\A.i_nistry Director-Oenera_l Am_i_r Haleili focused on cleating demarid in Israel tourism by building sub-brands suited to different target markets, supported by wide-ranging campaigns and induding new markets such aslnd:i.i and Chin_a wh_i_c_h have e_ach registe_red increases of teris cif percent in incoming tourism. The Tourism Ministry also promoted collaborations with the largest international online agents suc_h as Expedia and TripAdvisor. In addition, the min_istry worked ~Ith international airlines to expose them to the economic potential of opening routes to Israel and, among others, by giving incentives for every passenger flying into Ovda and for opening 11_e1N routes i_nto Be_n Gurion airport.

Touris_m Minister Yariil Levin: "The increa:Se does not come froni thin air. The. increase in tourist entries to Israel is the result ofsignificant budgets that were allocated for marketing and attractive campaigns, investment in new markets and the d_evelopment of relevant s:ub-brands for different target ma"rkets. · The strategic plans are adapted to fluctuations and changes in the tourism industry worldwide. I will continue to advance the a~iv~ies of the ministry w_ith st_rategic lnt_ernatio_nal partners so that the to:urisni·market in Israel will continue to develop and flourish."

With a budget of nearly half a billion shekels - the highest ever for tourism marketing - the focus was placed on campaigns in key marketswith the highest numbers of incomingtouri_sm and the largest potential for additional growth, such as USA, Russia, Germariy,.France, Engla·nd arid others .. This, alongside investment ill new and significant markets with high potential for increased touri$1Tl, particula"rly India and China.

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In addition to the marketing campaigns, Hainan Airlines.- the. largest private.·airtine in China, opened a new route intc> lsraeJ and one can see an i_n:crease of tens of percent in tourism traffic. The expenditure of the Chinese tourist in Israel is the largest of all counfries,.injecting revenue into the local economy. For the first time this year, a tourism campaign ran in lnd-ia,-gaining mi"llions of views. According to G_oogle, the exposure to the campaign promoting tourism to Israel came dose to the exposure of the campaign for the Pepsi drinks brand.

Increase in tourism from countries with new air routes and advertising campaigns:

The.period September through December 2016 saw a record in the number of incoming tourists. The countrie_s which registered the mo:st signiflca_nt increase in. the number of tourist entries as opposed to the previous year were: China (+69%); Croatia (+62%); Belarus, Latvia and Georgia (+4196), Malaysia (+35%) am:f the Philippines(+ 27%). The USA and Russia continu_e to lead in the numt,:ers of incoming tourists, followed by France, UK, Germany and Ukraine (see below).

Tourism to Ellat doubles:

• Flights to Eilatfrom 9 European cities- because ofthe ministry directive that offers a 45 Euro subsidy to every passenger flying into Ovd_a in the current wint_er season, wit_h a total budget of NIS 18 million. • Anticipated d_oubling of tciu_rist e_nt_rie:s arriving on direct flights ii,to Ovda this winter season, as opposed to 42,000 in the winter season 2015/2016. • NIS 10 111il_lion advertising campaigns pro:moting the new Eilat brand in UK, Finland. Russia, France and Poland, with a dedicated website in English, Russian, Finnish and French: www.traveleilat.com • Because of the ministry's activities.- Eilat was ranked seventh by TripAdvisor in a list of destinations on the rise.

New Markets India • For the first time, an advertising campaign in India to encourage tourism to Israel -the video had tens of millions of hits for minimal promotlori_al cost_. The YouTube video ha_s over 11.7 million views • The mark~ting bu_dget stood at NISl!?m in 2016 • Israel won a prize from the Indian Travel + Leisure Magazine as the best destination for history and herit_age • According to and YouTube, as a result of the campaign, the brand Israel competes with ot_her lead_i_ng brand_s inlndia such as Pepsi China

• Israel won the 2016 Best Destination in Chinese media awards. • Hainan Airlines, the la"rgest private airUneln China, ope·ned its.route from Beijing-Tel Aviv in April 2016 • Hainan recently added another weekly flight and is planning to open a route from Shanghai • The marketing budget rose dramatically in 2016 to about NIS 20m. • Theincre_a_s_ed tou_rism tra_filc from Ch_ina a_nd _l_ndia inject_ed tems ofn,_iUions of sh_ekel Into the Israeli economy in 2016 and this is expected to significantly increase in the future.

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Renewing Existing Markets campaigns ·in Europe . • Aft~r mariy years of hiatus, advertising campaigns ran in Holland, Scandinavia and Spain. I • Two C_it_i_es One Break-a n:ew a_nd comprehensive campaign with a b·udget of NIS 80 million that ran ·simultaneously in 8 European countries, promoting the city break concept in Tel Aviv and

Jerusalem.. . The campaign,. whi_ch st;med ls_raeH mod_e) ShJr ElmaUach, ran on lY, biUboards and i_n pririt, with a focus on digital media. The concept offers Europeans two destinations on one ticket, Jerusa.lem and Tel Aviv. From dat_a.based on th¢ first .rou.nd of the campaign, t_here were 1.9 million u·nique visitors and 4.5 million clicks from 9 countries. More than 24.S million views were recorded for the campaign video. Example: https://youtu.be/ d.BNXPfdePs campaigns In USA • The NIS 50 million USA campaign targets Evangelical, Catholic and Jewish audiences in New York, LA, Atlanta and Florida, with a particularly high bu_dget fonmnne promotion.

Aviation • New Hainan Airlines route from Beijing • N_ew Wizzair route from Warsaw • · New Ryanair route from Bratislava • New EasyJet route from Amsterdam • N_ew United A_irlines route from sa·n Francisco • New Ryanair route from Paphos • Declaration by Cathay Pacific to open new route from Hong Kong in two more months

Tourism Minister Ya riv Levin defined the inaease of.seat capacity on flights into Israel as a significant target for the ministry. In 2017, significant budgets will be allocated t9 promotjng new routes from E1:irope into Ovda and Ben Gurion airports.

Collaboration with onllne travel agents • TripAdvisor, Exped.ia, Odigeo • Payment to agents.based on sales results • Adjustin·g to the market reversal - 60% of tourists arrive independently arid not in organized groups

There have been marked changes]n incoming tourism in recent years, with most tourists today arriving independently (FITs), a_bout 6romoting sports events as a tourism.engine • Campaigns on Eurosport during the Tour ~.e Fra_n~e • About 3,000 tourists participated in the Jerusalem Marathon • Hosting journalists from around the world to cover.sporting events • Hosting jo:urnalists who cyde to cover new cycling routes

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Hostinp in'2016 The-M.inistry hosted more than 2000 opinion-formers, decision-ma_kers, celebrities an_d t_ravel.agent~, of whom 70% were journalists. Among the most wel_l-known: Boflywood producers, Roseanne Barr, Bollywood star Sunam • - - . . . ' -- ... Kapoor, stars o.f the youth series The Green House, American Jazz ensembles-for Winter Jam, 2016 Eurovision participants and more • Hosting of production .of popular reality shows from Europe and USA • Hosting cyclists to rld_e tile ~ew cycUng routes in th_e d_ese:rt • Hosting chefs and journalists for the Round Tables event • Hosting the conferencefor Indian travel agents (TAFI) • Hosting the Romania.~. tr.ive_l age:nts cllnference • Hosting journalists for a variety of events,-such as Tel Aviv , the Opera Festival in Jerusalem arid Acre, Midliurn Festival, Bird Festival in Eilat, Israel Trail, Open Houses in Jerusalem, Yoga in the Arava and more • Hosting large conferences of travel agents and tour operators from India, China, Philippines, Russia, Ukraine, Japan and more

Tourism by Soun:e Country As i_n previous years, tof1rism from the USA co"ntinued to represent the largest cciuhtiy of origin for incoming tourism to Israel, with 648,310 tourist entries in 2016, 5% more than 2015 and 8% more than in 2()14. In sec_ond place is tou_risrn from Russia with 440,358 visitors, a decrei1se of1% on 2015 and 21% on 2014. Tourism from France takes third· place, with 287,450 tourist entries, 2% less than last year and 1% d_own on 2014, followed by the .United Kingdom lll(ith 181,346 (4% up on 2015 and 10% up on 2014) and Germany with 164,076 tourist entries, 3% more than 2015 and 1% more than 2014.

Statistics on either countries available on request.

Contact: Ashlee White MWWPR [email protected] 646.366.5102

This material is distn"buted by MWWPR ori behalf of Israel Ministry of Tourism. Additional infonnation is available at the Department ofJustice,- Washington, DC. -

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~~?:A~L l.,mcl of Cr eat ion

Wliat's Happening In Israel: A Wide Variety of Events, Festivals and Brarid-New Attractions Bring in Recc:ird-Breaklng Tourism Niitnbj!rs

N_e_w York, Ne'W!I yor~. June Z8, _201'.7 - Hot off a record-lireaking first half of thj! year, Israel boasted world-renowned festival_s, visits from celebrity f~_ns and exciting new hot spots. From Janu.i_ry-May 2017, 1.43 million tourist entries were recorded, a 25% increase on the same period last year. Israel is gearing up for an .even busier summer season with new air routes, attractions and a lineup of highly anticipated everits planned.

Recent Happenings

Airport and Flight News -The sky'.s the limit at Ben Gurion Airport, which justinaugurated its revamped Te_rminal 1 in Ju:ne, to a:ccommodate low-costairUnes. According to Transportation Ministry officials, an estimated l.4 million depa_rting passenge_rs are expee1:ed to pass through annually. In ad_dition, on June 18, iOi7, Air Transat launched direct flights from Montreal to tel Aviv. The nonstop flights, operating between the Montreal-Trudeau airport and the David 8en-Gurion international airport of Tel Aviv will operate twice weekly, on Wednesdays and Sundays, through late October. Transat will also be offering an iirray ofpackages, guided tour's and hotels for discovering Tel Aviv and Jerusalem, as well as the region's ma·ny tourist attractions. Further, starting in September, WOW air will begin nonstop service to Tel A~iv from New York, Boston, Chicago, S_an Fra_n:cisco, Los Angeles, Toronto an_d ~ontreal. Beginning in November; EL AL Israel Airlines will be offering three weekly roundtrip flights _between Miami and Tel Aviv. The nonstop service will be the first EL AL destination in Florida and the airline's fifth route in the USA.

Tel Aviv Pride 20i7 -Over 200,000 people.from Israel and arou_nd t_he world par:ticipated in the Tel Aviv Pride Parade on June 9. The largest ever pride parade in Asia and the Middle East, it was also the first largecscale pride parade in the world to ever celebrate the theme of bisexuality. Tel Aviv Pride Parade is widely recognized as one of the leading parades in the world, with The Boston Globe dubbing Tel Aviv "the World's Gaye~t City,• and Out Magazine ca_lHng it "th_e Gay Capita.I of the Middie East." Celebrity blogger, television personality and LG.BT activist Perez H.ilton attended the week's events as a guest _of the Israel Tourism Ministry, serving as this year's International Ambassadorfor Tel Aviv Pride. "I'm thrilled to be in this city with my children and to show them a place that I truly love. With all the awful things happenirigto Gay,.Lesbian and Tr'ansgender people all over the world, I a·111 so happy to be in a pla:Ce tha_t is so \ilelcoming." Tel Aviv Pride Week 2018is scheduled for June 3, 2018, with the parade s_c~ed_uled for Frid_ay, Ju_ne.8, 2018.

NFL Legend Visit - In celebration ofthe brand-new Kraft Family Sports Campus in Jerusalem, opened by NFL Patriots owner Robert Kraft, 18 members of the NFL Hall of Fame visited Israel in June. While

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visiting the de.~tination, t.he football icons chec.ked out the local sports scene, toured the country a.nd had a fan meet-and-greet at the Kraft Family Stadium. Legends on the trip included Jim Brown, Lem Barney, Jerome Bettis, Cris carter, Dave casper, Eric Dickerson, Marshall Faulk, Joe Greene, Willie Lanier, Joe Monta:na, Andre Re:ed, Mike Singletary, Bru·ce Smith, Jonn Stallworth, Roger Staubach, Andre Tippett,.Aenec1.s Wiliia.rns a(ld Ron Vary.·

New Attractions:

Sea Israel: Gottesman Aquarium - In June, the Sea Israel: Go~es.rnan Aquariu:m, the fir~t aquariu.rn of its

type in Israel, was inaugurated at the Tisch Family Zoological Gardens.. The 6,000. square-meter aquarium is comprised of 30 tanks of varying sizes, showcasing thousands of Israel's fish and marine creatures from theMediterranean,.the Red Sea and the Sea of Galilee. The Sea Israel:. Gottesman Aqua'riffin will open tci the general public as

JerusaLENS - The J.ubilee Exhib.iti_on at Ammun.ition Hill opens th.is 'A/eek ir.i Jernsa,lem w.here the top 100 photographs from the international photography competition JerusaLENS will be exhibited until August 6th, 2017. Some 14,500 phot9graphs from 84 countries 'A/ere.uploaded withi.n six wee.ks and received 2.4 million votes - a record number for World Cities challenges on the Gurushots site - more photos and votes than Pari~. New York and London_. The.International Photography thaU1mge JerusajJNS was.held in honor of theJubilee Year of the Six DaysWar and has become the largest collection of Jerusalem photographs on the web.•

Terra Sancta Museum -Visitors and pilgrims to the Old City ofJerusalem are invited to visit the new multimedia wing of the Terra Sancta Museum, dedicated to the roots of Christianity and preservation of The Holy Places.Visitors to the Terra Sancta Museum's multimedia exhibition are transported to the time ofKing Herod, with vivid lights, sounds, narrative storytelling and animations depicting the · d.ra.rn.atic events where.th:e passi9n, death and resufredior.i

Upcoming Events/Festivals:

The 9th International Festival of Light-The,9th International Festival of Light will take place this year in Jerusalem's Old City from June 28 to July 6. The festival is free for. all to enjoy as the alleyways of the Old City beco.rn.e illuminated jn breathta.king colors, shapes and m:Ovemer.it. The Old City is transformed with innovative and challenging i.nstail.ations into a map of e.n~hanted illumin.ated traJls suitc1.ble for visitors, locals, families, artists and creative enthusiasts. ·

Tel Aviv. White.Night-The all-night celebration of Tel Avi.v's unique culture, "Tel Aviv White Night" will take place on June.29 w.ith over 100 free an~ low-c9st events throughout t.he cjty from dusk tiil dawn I

The .Akko Opera Festival -The Akko Opera Festival will take place for the fourth consecutive year in the Old City's Crusader Fortress, a UNESCO World Heritage site, over the weekend August 3-5, 2017. Tour.ists a:n:d visitors attending the fe·stival C:an enjoy a·n exc.epti

Open Restaurants.~ Open Restaurants is a four-day culinary festival that explores the city's unique food landscape: Returning to Jerusalem for the second time from November 14-18, 2017, the incredible line-

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Lip wil_l feature top chefs, restaurants, workshops·and industry leaders. Open ·Restaurants invites participants t_o di_sco11er Jerus_alem's un_ique history through fO:o\:I and to dine with some

Passage to Israel - Passage to Israel, a ·210-p_age book c:Omprise\j of irriages of Israel that depict the country's diverse nature, culture, sites-and ind-ividuals by more tha_n 35 photographers, has been unveiled during a special exhibition, entitled Soul of the Land, at the Jerusalem Theater, on display June 21 through July 18, 2017. Originally released by Skyhorse Publishing in 2016, Passage to Israel was curated by Ka:ra Meyer and Karen Lehrman Bloch, and features captivating, original photography from more than 35 phot_ograph:ers frolT_l Israel. From the Gola-n Heights ind Galilee in the north, to Jerusalem, Tel Aviv, the Dead Sea, and the J_udea and Negev Dt!_serts i_n t_he south, t_he 11is_ual boo_k examines ho_w the small strip of land between the Jordan River and the Mediterranean Sea became a uni_que bridge between Africa, Asi_a, and Europe and boasts a profusion of cultures, customs, and traditions. Passage to Israel reveals _how the people oflsrael transformed a desert land of ancient ruins into a breathtaking co_mpositiO:n of the natural a-nd man-made, a gorgeous montage._of cobblestone streets and wineries, sculpture gardens and Ba_uhaus arch_ite~wre, in_n:ovative ii:ite_riors and ver'dai:it olive plantations.

20th Maccabiah Games Start in Israel - On July 6, Israel will host the 20th Maccabiah with an expected 10,0()0 athletes from 80 countries competing in the "Jewish Olympics." Occurring every four years, this year's "Jewish Olympics" Is set to be the largest in history with over'32,000 people expected to attend.

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About Israel:

Israel appeals to a diverse range of visitors a_s a world-cla_sstou_rist destii:iatio_n w_ith a_n impressive assortment of historical, cultural, culinary and religious attractions - e_a~h the perfect blend of tradition and contemporary. As a young country but with history dating back thousands of years, Israel is unique in that itoffers the best-of both _worlds: unrivaled historical significance in some areas and vibrant, hip, stylish experiences in others. From awe-inspiring ancient city ruins,.artifacts and diversity Iii.Jerusalem anf:l AkkC>, to world-class shopp_ing, rriuseum:s a:nd a buzzing beach scene in Tel Aviv, to adrenaline inducing adventure opportunities in the Negev Desert an~, (how cou_ld 1o11e not mention) a burgeoning (or ever expanding) culinary scene throughout, Israel has something for everyone to enjoy. A desti_natlon where travelers have .. the.chance to experience an unparalleled combination of old and new, Israel is a nt:ust-see i_n 2017.

Med_la Contact: Ashlee White MWWPR [email protected]

This material is distributed by MWWPR on behalf of lsrilel Miriistry o/Toit.ri:tm Additr"on"al iitformah·on is availiz.ble at the Department of Justice, Washington, DC.

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ISRAEL MINISTRY OF TOURISM

Tourism Minister Varlv Levin Visits United States In March to Attract Hispanic.Market

Tourism Ministry Takes Steps to Continue to BuHd Relationships with Communities Worldwide

Tciurlsrri Minister Yarlv Levi.n: •As tourism increases In Israel, we'.re keen on taking a global approach to attract more tourists to Israel. It remains priority that we vlsltthe. United States.. to sustain the_ many cciriversatlons taking place with va·rIous communities In hopes of attracting them to tsrael. •

Jenisa/enJ, February xx, 2011- Israel's Tourism Minister Yariv Levin a·nnouriced a much-anticipated visit to the United States from March 14-16, with the.aim of strengthening relations with the Hispanic comm\mity. Minister Levin wm be meeting with influential leaders in. Miami and Nevi York to gauge current opinions on Israel and to encourage Hispanic travelers to visit.

Despite the drop in incoming tourism in many countries in the region, Israel registered an almost 4% inc_rease in inc:omi_ng t

Increase In tourism from countries with new air routes and advertising campaigns:

The period September through December 2016 saw a record in t_he number of incoming t_ourists. The countries which registered the most significant increase In the number of tourist entries as opposed to the previous year were: China (+69%); Croatia (+6:2%); Belarus, Latvia and Georgia (+41%), Malaysia (+35%) and the Philippines(+ 27%). The.USA and Russia continue to lead in the numbers ofincoming tourists, followed by France, UK, Germany and Ukraine (see below).

Tourism to Eilat doubles:

• Flights to Eilat from 9 European cities - because of the ministry directive that offers a 45 Euro subsidy to every passenger flying into Ovda in the current winter season, with a total budget of NIS 18 million. • Anticipated doubling of to:urist entries arriving on direct flights irito Ovda this winter season, as opposed to 42,000 in the winter season 2015/2016. • NIS 10 million advertising campaigns promoting the new Eilat brand in UK, Finland. Russia. France. and Poland, with a dedicated website in English. Russian, Finnish and French : www.traveleilat.com • Because. of the ministry's activities, Eilat was ranked seven.th by TripAdvisor in a list of destinations on the rise.

New Markets

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India • For the first time, an advertising campaign in .. lndia to encourage tourism to Israel - the video had tens of miliions of hits for minimal promotional cost. The YouTube video has over 11.7 ml})ion iliews • The marketing budget stood at NIS15in in 2016 • Israel won a prize.from the Indian Travel+ Leisure Magazine as the best destination for history and heritage • According to Google and YouTube, as a result ofthe campaign, the brand Israel competes with ot_her lead.Ing bra_1_1ds in lnj:lia such as Pepsi China

• Israel won the 2016 Best Destination in Chinese media awards. • Hain.in Airlines, the largest private airline.in China, opened.its route from Beijing-Tei Aviv in April 2016 • Hainan recently added another weekly flight and is planning to open a route from Shanghai • Th:e r:narketing budget rose dramatically in 2016 to abo:ut NIS 20m. • The increased tourism traffic from China and India injected tems of millions of shekel into the Israeli economy iii 2016 a·nd this is expected to significantly increase in the future.

Renewing Existing Maitcets Campaigns in Europe • After many years of hiatus, advertising ciimpaigns ran in Holland, Scandinavia and Spain. • Two Cities One Bre_ak- a new ancl comprehensive campaign with.a budget of NIS 80 million that ran simultaneously in B European countries, promoting the.city break concept in Tel Aviv and Jerusalem, The ca_mpaign, which sta.rred Israeli mode.I Shir Elmalia(:h, ran on TV, billboards a_nd in p'rint, with a focus on digital media. The conceptoffers Europeans two destinations on one ticket, Jerusalem and Tei Aviv. From data based on the first round of the campaign; there were 1.9 million unique visitors and 4.5 million clicks from 9 countries. More than 24.5 million views were recorded for the campaign video. Example: https:/lyoutu.bel dB.NXJ>fdePs

Campaigns In USA • The NIS SO mmion USA campaign targets Evangelical, Catholic and Jewish audiences in New York, LA, Atlant_a and Florid.a, with a partic_ularly high budget for on_Une promotfon.

Aviation • New Hainan Airlines route from Beijing • New Wizzair route from Warsaw • New Ryanair route from Bratislava • New EasyJetroute from Amsterdam • ["ew United Airfines route from San Franci_sco • New Ryanair route from Paphos , • o.eclaration by Cathay Pacific to open new route from Hong Kong in two. more months

To.urisin MinisterYariv Levin defined the increase of seat capacity on flights into Israel as a significant target fort.he ministry. In 2017, significant budgets will be allocated to promoting new routes from Europe into Ovda and Ben Gurion airports.

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Collaboration with online travel aKents • TripAdvisor, Expedia, Odigeo • Payment.to agents based on sales res_ults • Adjusting to the market reversal. - 60% of tourists arrive independently and not in organized groups

There have been marked changes in incoming tourism in recent years, with mo_st tgurists today arriving independently (FITs), about 60%, as opposed to arriving as part of a group. In addition, they purchase their own land and air arrangements through onllne travel agencies. The ministry adapted "itself to this trend, with a NIS 18.5 million investment in collabof.ltion with the largest companiJs such as Expedia, TripAdvisor, Edreams and Odigeo. Payment is based on results and not on advertisihg.

Promoting sports events as -a tourism engine • Campaigns on Eurosport during the Tour de France • Al:Jout 3,000 tou_rists partidpate_d in the Jerusalem Ma_rat_hon • Hosting journalists from around the world to cover sporting-events • Hosting journalists who cycle.to cover new cycling routes

Heisting in 2016 The Ministry hosted more than 2000 opinion-formers, decision-makers, celebrities nd travel agents, of whom 70% were journalists. · I 0 Among the.m_ost well-kno\1/n: Bollywood producers, Roseanne Barr, BoUyw_ood st_ar Sunar:n Kapoor, stars of the youth series The Green House, American Jazz ensembles for Winter Jam, 2()16 Eurovi_sion pa_rt_icipants and more • Hosting of production of popular reality shows from Europe and USA • Hosting cyclists to ride the new cycling routes in the i!eS:ert • Hosting chefs and journali~ts for the Round Ta_~le_s event • Hosting the conference for Indian travel agents (TAFI) • Hosting the Rom·anian travel agents conference • Hosting joumaUsts for a variety of events, such a_s Tel Aviv Prid_e Parade, t_he Opera Festival in Jerusalem and Acre, Midburn Festival, Bird Festival in Eilat, Israel Trail, Open Houses in · Jerusalem, Yoga in the Arava and more • Hosting large conferences of travel agents and tour operators from India, China, Philippines, R_ussi_a, U~raine, J_apa_n and more

Tourism by Source Country As in previous years, tourism from the USA continued to represent the largest country of origin for incoming tourism to Israel, with 648,310 tourist entries in 2016, 5% more than 201.S and 8% more than In 2014. In second place is tourism from Russia with 440,358 visitors, a decrea·se ofl'/6 on 2015 and 21% on 2014. Tourism from France takes third place, with 287,450 tourist entries, 2% less than last year and 1% d_own on 2014, followed by the.United.Kingdom with 181,346 (4% up on 2015 and 10% up on 2014) and Germany with 164,076 tourist entries, 3% more than 2015 andl% more than 2014 .

.Statistics on other countries available on request.

Contact: Ashlee White

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MWWPR 1 , [email protected] . 646.366.5102 I

Thi., material is distributed by MWJiVPR on behalf ofIsrael Ministry ofTourism Additional info'rfndtion is available at the Department ofJusn·ce, Washington, DC.

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l..irH1 of Cr c.-it il'1n

Calling All Adventure Addicts! Israel is a Thrill-Seeker's Paradise with Hot Air Balloon Rides, Desert Surfing, Dead Sea Stand Up Paddle Boarding and morel Travelers can take to the water, land and sky with action-packed experiences ranging from soft adventure to extreme sports

New York, N.ew Y~rk, A!,lgust 9, 2017 -With endless options for thrill-seekers ranging frorii soft adventure to heart-racing happenings.for the most daring, 1.srael is an·adve.nwre travel,er's playgro:,in.d. The destination has a multitude of activities sure to impress adrenaline junkies, including.hotair balloon rides, desert surfing, breathtaking hikes, abseiling, stand up paddle boarding and more. Israel beckons visi.to:rs to the sea, sand and sky, where an u·nforgettable jou_rney awaits:

The sky's the limit

Sky Diving - Looking for a more adrenaline-packed a:dve·nture in Israel's clear blue skilfs? For brav.e trave.11!.rs, the.re are a variet:y ofSkydiving outfitters sure to get the blood pumping. Israel Extreme (the name says all you need to know!) offers tandem jumps in the western Galilee with intoxicating views that indude the Mediterranean Sea, the Sea 1 of GaUlee, the H.erm.on 11,1ountain (the highest mountain in Israel, which is covered by snow most. of the year) Haifa and Tzfat, and more. For travelers looking for an aerial adventure without the free fall, paragliding is a perfect option. Rides are customiz:ed based on person:al preference, ranging from a calm and tantalizing glide, to a more extreme nail biter.

Hot AirBallooriinq Take your in Israel to new heights with a breathtaking hot air baUoon ride above the pict.ure.sque Jezree.1 Valley. Check out Rize Up. the first and largest company to offer hot air balloon rides to the public in Israel. Each balloon ride can hold be~een 4 anc:f up t.o 16 pa.ssengers and lasts between 40 and 90 minutes. Skytrek Is another option, providing riders a stunning view of the snowv peak of Mount Hermon, Mount Carmel and the.city of Haifa. and to the east, views of mountains of the kingdom ofJordan. Check o:ut th:(! newest hot air balloon ridl!S in Israel with a stay atthe Galilion Hotel. loca~ed i.n the hea.rt. of thl! Upper GaHll!e, La.u:nched earl.ier t.h.is year, guests at the hotel.can now enjoy the hot air balloon observatory, which soars to 150 meters and overlooks the spect.acular view of the valley and surrounding mountains.

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Whatever floats your boat

Stand Up Paddle.Boarding- If stand up pad_dle.board_ing (SUP) at the l_owest point on e_art_h isn't on a traveler's bucket list, it should be! Even if visitors have done their fair shar of SUP, they haven't experienced it quite. like they will atthe Dead Sea. Head to Supaway for the chance to row through the turquoise water taking in the salt crystals protruding from the water and spreading to the edge of the beach. Don't. forgl!~ to hop int_o the warm, rn_ine_ra.I-rich Waters for the traditionaJ Dead Sea float! Tel Aviv's award-winning beaches are also home to must-t_ry st11.nd up paddle board:ing a_nd surfing. Israel Surf Club. located on the beautiful Dolfl'narium Beach offers lessons and rentals of surfboards, boogie boards. life _jackets, wetsuits and more. Guests can rent the equipment for an hour or a full day. and if they get tired a·nd need a break. there is an ciri-site restaurant serving up authentic Israeli food and refres_h_ing drinks.

Kayaking and Rafting- Head to the Kfar Blum Kayaks In the Upper Galilee.for a rafting and kayaking experience! Hop in a two-person kayak or raft that fits up to six and optfor the chaJlenglng route, which passes through dens:e vegetation and a l(Vild northern nature.- The route.begins with a fast-flowing river section. with small coves, pebble-beaches·and poolsto rest In and explore. The 2.5-hour ride later relaxes into a leisurely cruise.

Take a walk on the wild side

. Hiking - Israel Is the place to be for hiking and rock climbing. For something central, head to the biblical oasis of Ein Gedi in the heart of the Judean Desert.fora hike in the David Stream Nature Reserve. The reserve Is h:Ome to.abundant flora, fauna and wildlife, and refreshing springs, waterfalls and flowing .~rooks at th_e foo_t of the cli_ff~. Here, visitors can spend a few hours or a full day exploring the serene and diverse landscapes, thanks to the vast differences in elevation over f relatively short distances within the reserve. For a leisurely hike lasting about a·n hour, try the Ancient Synagogue trail or the lower section of Wadi David, or for a 11111:re str~noous and ch!JHenging adventure, try the Wadi Arugot or the upper section of the Wadi David, both of whic~ take about 3-4 hours to complete. Entrance to the park is around $8 for adults and $4 for-children.

Sand Surfing-,,.. Israel is known for its more than 124 miles of gorgeous beaches, drawing in t_ravelers in droves for world class surfing. But now, visitors can put their skills to the test with another kind of surfing- down the stunning Negev dunes. Book a tour with Dror BaMidbarfor a once-in-a-lifetime experience of sand surfing, ideal for family , bachelor parties and more. Unlike surfing in the ocean. there is no need for previous experience; rides down the.dunes can be done standing •. sitting, lying on your stomach. in pairs and even backwards. After a day full of fon in the sun. sit dciwn for a

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unique desert picnic, complete lillith pita bread on a fire, desert tea a·nd an assortmentof snacks and cakes.

Ramon crater-While enjoying the vastness ofthe Negev Desert, a visit.to the Ramo_n Crater, t~e wo_rld's large:st erosion c_ra_ter is a rriust. Enjoy awe­ inspiring views from the top of the crater as far as the eye ca_n see, an_d then gear up and get ready to abseil or rappel down the cliffs of Mitzpe Ramon. Take your experience a.step further by camping out under the stars. Deep 0e·sert Israel offers a stargazing experience that will .visitors from t_he sandy p_l_ateaus of the d_ese_rt straight into outer space with a private star gazing observatory. Peer l!P with a n_aked eye or through the company's powerful telescopes as guides share mind-blowing facts abou_t the unive_rse alongside mythological stories about the constellations.

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Aboilt Israel:

Israel appec1ls to a diverse range of visitors·a_s a world-c_lasst9uris1: de_stination with an_ impressive assortment of historical, cultural, culinary and religious attractions - each the perfect blend of tradition and contemporary. As a young country but with history dating back thousands of years, Israel is unique i_nthat it offers the best

This material i$ distributed by MWWPR on behalf oflsrael_Ministry o/T~rr; MditiolUll i'lfi,rmation_ is a_vdilahle a_t the Depa~nt ofJustice, Washington, lie.

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What's,New: Israel's Record Breaking Tourism Year Continues with New Hotels, Whiskey Developments, Events &'Festivals and More

New York, New York, October 9, 2017 -Tourism to Israel continues to thrive following another record breaking month, with a more than 21% increase in U.S. visitors from January-August 2017 compared to the same time in 2016. With recent celebrity visits; numerous new hotel openings and the hottest fall events.a_n_d festivals worth trailel_ing for, Israel continues to solidify its place at the top of travelers' bucket lisu,.

Recent Hap_penlngs:

• Cc>nan O'Brien - In September, Conan O'Brien touched dciwn in Israel to film for his show 'Con_an Without B~rders: Israel,' t_aking viewers along for his adve:ntures in Tel Aliiv and Jerusalem. The funnyman explored places like the sunny beaches, the Western Wall, The Dead Sea - and even 'Wonder Woman' actress Gal Gadot's·apartment. The full episode and short clips from his visit to the destination can be viewed online. · • Association des Agents de Voyages du Quebec- Tourism to Israel from canada is also cciritiriuing to break records, with an increase of26% in incoming visitors so far this year. lt'_s easy to see wily Israel is _in the running for the Destination of the-Yea"r at:colade'frcim Association des Agents de Voyages du Qu~bec. Vot_ed for by cc>nst,fmers, the winner w_iU be an:nounced at the 5th edition of the Unl'Vers Gala, taking place on October 19, 2017 at the Rialto Theater in Montreal.

Hot New Hotels:

• The Orient Jerusalem-' lsrotel, one of Israel's leading hotel chains, just debuted a new member within its impressive portfolio of hotels: The Orient Jerusalem. Positioned in Western­ Je·rusalem's storied German Colony, one of the city's most vibrant, upscale, and sought-after neighborhoods, The Orient Jerusalem sits at a crossroads of culture, entertainment, and leisure. The property is a rn:ere 20 mi_n_ute walk from the heart of Jerusalem's prized Old City and is just steps away from HaTachana, t_he city's.first-eve_r train station (built in 18_92) wh_ich has since transformed into a lively district of designer boutiques, trendy cafes, chef-driven restaurants, and unique galleries. An amalgamation of old and new and a junction of East and West, the hotel itself comprises of 243 beaiitifully,appoilited guestrooms and suites in its newly c_onstructed cen_tral building. as 'Ale_ll as a selection of opulent acc~mrnodations inside two expertly preserved Templar Buildings from 1882 and 1883. • Villa Brown Jerusalem-'The Villa Brown Jerusalem. officially opened in August. is the newest addition to the Brown Hotels group. The 24-room boutique hotel property redefines contemporary hospitality in the holy city of Jerusalem. Just a five-minute walk to Jerusalem's Old City sites and situated in the heart of the bustling city center. Known as the 'Grande Dame· cif the. Brown Hotels collection, the Villa Brown Jerusalem is exquisitely draped in jewel-toned fineries. The ho_tel's distinct aesthetic is a rriultilayered interpretation of the East-Meets-West.

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social and cultu.ral pinnacle of Jerusalem during t.he Briti.sh Mand_at.e period, merging Neoclassical, Ottoman and Eclectic-design-styles with contemporary interior influences, exemplified through velvety pigments of red, emerald and mauve that adorn the public and private spaces throughoutthe property. • Ibis Jerusalem Crty Center- Located on Zion Square, in the. heart of Jerusalem ls city center, the Ibis.Red Hotel ope:ned in Augus_t 2017, offering visitors and tourists ,Inother accommodation option int.he c_apital. The new hot.el ha.s 1_24 rooms and i_s a_n lb.is Red, one of three I.bis categories, meaning all the furnishings are imported from Europe in adherence to the hotel's international design standard. This is the first Ibis hotel in central Jerusalem. The comfortable and stylish rooms are furnished with the Ibis Sweet Bed which has specially designed bed and bedding. The. bedrooms include a large double bed or single beds, ensulte bathroom, .. halr dryer, desk, .internet a:n:d LE_D fl_at TV .. Guests can enjoy a rich Israeli buffet breakfast and the hotel's stylish lobby bar offers a wide selection of drinks, light me.als a.nd hosts a compfimentary happy hour for its guests every evening. • Setai Sea of Galilee -The recently opened Setai Sea of Galilee, located by Kursi Beach, is now taking reservations. The Setai Sea of Galilee is a 5-star deluxe hotel that provides an exceptional hospitality and experience, together with unmatched, breathtaking views of the Golan Heights and the Sea .o_f GaHlee. The hotel features 110 spacious suites and rooms, including 88 suites whe_re guest.s will e.njoy adja:cent private pool.s or hot tubs, as Well as 22 luxuri.ous Ga_rden Deluxe rooms. ' • Setai Tel Aviv- Set to open in the coming months, Setai Tel Aviv will be housed in the historic Klshle Building in Jaffa's aock Tower Square. The historic building is being converted into 120 lavish suites and rooms. The Setai Tel Aviv will also include a world class restaurant, a lounge bar· in a 1000-year,old room, state of the art Spa and health complex, with 7 treatments rooms, Turkish Hamam and well-eqflipped fitn·ess center.

Whiskey Business:

• The Milk & Honey Dlstille:ry- Israel's first whisky distillery, The Milk & Honey Distillery officially launched 'Israel's Fi.rst Single M_alt Whisky.' Made In Israel from start to finish, this is th.e first release of a single malt spirit that was matured for 3 years. Israel's F-irst Single Malt Whisky is a . refreshing non-filtered single cask whisky, bottled at 46% abv. The whisky is mature and complex for its young age, thanksto Israel's hotclimate conditions. The.spirit officially went on internation·aI sale on August 11. • Whiskey aa:r Museum -The popular hot spot, Whiskey.Bar & Museum, expanded this month, taki_ng over the rest of its formerly sha.red space. One of the largest esta_bli_shll)Emtli of Its ki_ng i.n the world. It combines a bar and a whiskey museum, located in the Templar tunnel fo Sarona, where a 19th century winery used to operate, and until a decade ago was used by the Mossad. With more than 1,.002 different kinds of whiskey on hand, and a contemporary kitchen cooking up dishes specifically designed to accentuate whiskey, the establishment is an unparalleled stop for refreshments in Israel.

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can't-Miss Events:

• Tel _Aviv Night Rim - More tl1an 25,()00 pec)ple are expected to take to the streets and participate in the 11th Tel Aviv Night Run on Oc_tober 31, 20_17. Th_e rout~ will pas~ through some of the nonstop city's major sites and attractions. Thousands of spectators are expected to line the route, which will include DJs playing music. The run will end with a party in the Ganei Yehosfit:ia Pa·rk. • Yoga Aiava Festival-From November2-4, 2017, the floor of the Arava Desert will serve as the mats for the Seventh Yoga Arava.Festival, the biggest yoga meeting iii Israel. Throughout the weekend, the villages of the Arava wifl host d_eep yoga \1/orkshops with the best teachers in Israel and special guest teachers from abroad, and participants wffl be embraced by the exhilarating desert landscape. • Open Restaurants Jerusalem ~The urban culinary festival, Open Restaurants Jerusalem, began five years ago in Tel Aviv-Jaffa, and is in its second year in Jerusalem. Providing a behind the sce:t1es look at the city's hot and exciting culinary scene, the festival will include a wide array of · ~ultural and 111ultidisciplina:r;, eve:nts, shoVl(casilig the capital's multitude of cultural institutions, chefs, manufac:turers, re_staurant_s and local cuU_nary personaliti_es. Du:ring the Open Restaurants events, many of Jerusalem's finest restaurants will open their kitchens for spl!cial workshops and dinners, among them Machneyuda, Hamotzi, Adom, and Azura. Tickets go on sale on October 15 and can be purchased online. • Giro d'ltalla - In May 2018, the world-famous Giro d'ltalia, a major event in the global sporting calendar, will begin iii Jerus·alem. It will be the first time in history that a Grand-Tour (cycling's tllree major races) has taken place outside of Europe, and will be the most prestigious sporting event ever hel_d in Israel. Commen;ing c,n May 4, t_hjs event \I/ill see 176 of the world's top cyclists begin the competition againstthe backdrop of Jerusalem's Old City .. Oiter the following two days, the competitors will ride from the North of Israel to the tip of the Red Sea, taking in breathtaking views-from start to finish. The Giro will finish three weeks later in Italy on May 22. As a result, the 2018 Giro will carry a strong message of peace and coexistence, with its journey represen_ti_ng the abilii-;, of sport to build bridges betwee·n people, religions arid nations.

About Israel: lsra:el appeals to a di.verse range of visitors as a world-class tourist destination with an Impressive assortment of historical, cultural, culinary and religious attractions-each the perfect blend of tradition and contemporary. As a young country butwith history dating back thousands of years, Israel is unique i_n that it ofte·rs the best of both worlds: unrivaled historical.significance in some areas and vibrant, hip, stylis_h experience_s i_n ot_l,ers. From a_we-inspjring ancient city ruins, artifacts a·nd diversity in Jerusalem and Akko, to world-class shopping, museums and a bu~ing beach s_cene in Tel Aviv, to adren_aline inducing adventure opportunities in the Negev Desert and, a burgeoning culinary scene throughout,

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lsraelh_as ~mething for e11eryone to enjoy. A desti_nation where trave_l_ers have th_e chance to expe:,lence an unparalleled combination of old and new, Israel is a must-see in 201.7.

Media Contact: Symeria Palmer MWWPR [email protected]

'!his material is c!istn"buted by MWl.'VP~ on_ beh_alf of Isra_el Min_istry ofTowism. Additional (reformation is avai1able at the Department ofJustire, Washington, DC.

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