MOS Brochure
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MALL OF SAUDI AN EXPERIENCE LIKE NO OTHER 1. MALL OF SAUDI THE KINGDOM’S FLAGSHIP DESTINATION Mall of Saudi will be the Kingdom’s flagship destination for retail, leisure and prestigious stores as well as new brands making their debut in the market. Mall of Saudi will represent the next generation of integrated shopping malls, bringing the latest trends in international mall design and catering to the Saudi customer of tomorrow. Designed as a lifestyle venue, the mall will contain the most recognizable brands in retail from fashion, home styling to electronics. 2. RIYADH A MARKET WITH GREAT POTENTIAL • Largest retail market in the Middle East The largest malls were developed a decade ago, none of which provide the one-stop shopping • 6 million population experience demanded by present-day Saudi customers. • SAR 101 billion of retail potential Saudi, a super-regional project with a full range of products and services in a single location. 2018 MALL GLA PER CAPITA TOTAL RETAIL POTENTIAL SAR BN 40,000 – ) AR 35,000 Dubai S – Abu Dhabi ( a 30,000 – 98 pit 63 a C 25,000 – Riyadh r e P 101 l 20,000 – Jeddah a i t 62 en 15,000 – t 43 Ajman Fujairah o Doha P Sharjah 10,000 – il Tunis Muscat Bahrain a 26 et 5,000 – R Beirut 51 18 0 Cairo 0 – 2 Alexandria – – – – – – – – – – – – 0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0 1.1 1.2 – 1.3 2018 Mall GLA per Capita (SQM) 3. LOCATION STRATEGICALLY SITUATED IN Mall of Saudi is located in the Al Narjis District with direct access from Thumamah and Abi Bakr As-Siddiq Roads, both of which are being upgraded to form part of Riyadh’s THE HEART OF NORTH RIYADH MEDINA inner-city motorway infrastructure. KING FAHD RD King Khalid International Airport Princess Nourah Bint Abdulrahman University D A Riyadh Passenger O Railway station SAR R T Prince Faisal Ibn Abdulaziz Rd MECCA R O P R I KING SALMAN RD A DAMMAM RD Olaya Street Imam Muhammad Ibn Saud Islamic University JEDDAH SHAIKH JABER ALAHMED ALSABAH THUMAMAH RD ABU BAKR AS SIDDIQ RD King Fahd Interntional Stadium Kingdom Hospital EASTERN RING RD KING KHALID RD RIYADH NORTHERN RING RD Riyadh International Convention & Exhibition Center KING FAHD RD King Saud DAMMAM King Abdullah KING ABDULLAH RD Bin Abdulaziz Financial District KHURAIS RDUniversity for Kind Saud Health Sciences University 4. CATCHMENT RIYADH’S FASTEST North Riyadh, Mall of Saudi’s location, is the fastest growing zone in the city. Riyadh’s average population growth is forecast to be 1.1% per annum between 2018 and 2025. The immediate GROWING AREA area around Mall of Saudi is forecast to grow at 2.3%. PRINCE F King Khalid AIS International Airport KING F TOTAL TRADE AREA AL IBN BAND AHD RD Al Narjis CURRENT IN 2025 AR ABDULAZIZ RD Princess Nourah bint Abdulrahman University ALMAN RD 1.5 1.8 KING S MILLION PEOPLE MILLION PEOPLE AIRPORT RD DAMMAM RD Ola ABU BAKR A y a S THUMAMAH RD tr eet Imam Muhammad S SIDDIQ RD Ibn Saud Kingdom Islamic University Hospital KING KHALID RD NORTHERN RING RD King Abdullah King Saud Bin Abdulaziz Financial District University for Health Sciences KING F CENTRE OF RIYADH CITY KING ABDULLAH RD AHD RD Riyadh International Convention & Exhibition Center EA King Saud S 1.1 MILLION University TERN RING RD 692,303 PRIMARY CATCHMENT AREA PEOPLE IN THE PEOPLE IN THE SECONDARY TRADE PRIMARY TRADE SECONDARY CATCHMENT AREA AREA IN 2025 AREA IN 2025 5. RETAIL POTENTIAL The neighbourhoods around Mall of Saudi have the highest retail potential in Riyadh due to RIYADH’S HIGHEST CONCENTRATION their consolidated residential structure and relatively high incomes per capita. This contrasts OF SPENDING with the locations of other super regional mall projects with lower density catchment areas which will require longer for their retail potential to emerge. MALL OF SAUDI CATCHMENT King Khalid RETAIL POTENTIAL International Airport 10 11 14 15 SHAIKH SAR 32.2 King F RD ahd Road THUMAMAH JABER BILLION ALAHM E D E K ASTE ALSABAH I N D G R 3 G IN R R KHAL N 6 RTHERN RIN NO I D G R R MALLS OVER 50,000 SQM GLA 5 D D 9 7 RD AH RD EXISTING MALLS: UPCOMING MALLS: RETAIL POTENTIALS ABDULL 1 KING URAIS 2 KH 1 RIYADH GALLERY MALL 8 AL KHALEEJ MALL $$$ ABOVE SAR 10 BILLION 12 2 HAYAT MALL 9 KAFD $$ SAR 5–10 BILLION 3 GRANADA CENTRE 10 CORDOBA BOULEVARD $ SAR 1–5 BILLION 13 8 4 PANORAMA MALL 11 AL WEDYAN $ BELOW SAR 1 BILLION 4 5 AL NAKHEEL MALL 12 UNIVERSITY BOULEVARD 6 AL HAMRA MALL 13 MALL OF ARABIA 7 RIYADH PARK MALL 14 THE AVENUES RIYADH 15 MALL OF SAUDI RIYADH RETAIL POTENTIAL IN 2025 6. CUSTOMER INSIGHTS Extensive consumer research has confirmed shopping habits in Riyadh and highlighted FULFILLING DEMAND shortfalls in the market. Mall of Saudi is positioned to fulfil this shortfall with its exclusive Loyalty 40% of frequent mall shoppers go at least twice a month to competing destinations. Quality Leisure Customers have expressed a preference for good quality 50% of shoppers combine food and beverage outlets with ample spaces, outdoor shopping with leisure. seating, fresh air and greenery, which is ranked third most important reason for choosing a mall. Travel time Dining Customers are willing to travel long distances for a special 75% of shoppers combine experience; 80% of people are willing to travel over 30 leisure with dining Grocery Meeting +70% of shoppers grocery shop during a mall visit, with 42% purchasing a full trolley of goods. with friends 21% of customers visit shopping malls to meet friends. Source: GRMC Advisory Services, 2018 7. A CLOSER LOOK AT MALL OF SAUDI Mall of Saudi will respond to the current high level of unsatisfied demand in the Riyadh market with its one-stop shopping and leisure destination approach. OVER 600+ STORES 296,000 40,000 9,000 SQM SQM SQM OF MALL INDOOR SKI SLOPE CARREFOUR GROSS LEASABLE AREA AND SNOW PARK HYPERMARKET A 5 STAR LUXURY ONE HOTEL WITH OF THE SCREEN 10,000 275+ ROOMS 38 WORLD’S VOX CINEMAS PARKING LARGEST SPACES 62,700 SQM OF LEISURE INDOOR AND SKI 9,500 ENTERTAINMENT SLOPES SQM MAGIC PLANET 8. RETAIL A FULL RANGE OF PRODUCTS AND SERVICES 8. RETAIL Mall of Saudi will provide a full range of products and services at every price point for all the family. As a one-shop destination, Mall of Saudi will bring Saudi customers with the leading international brands, lifestyle retailers and everyday services. LUXURY FASHION DISTRICT CONTEMPORARY & VALUE FASHION LIFESTYLE RETAIL CARREFOUR: FRENCH HYPERMARKET SERVICES 9. FOOD AND BEVERAGE A NEW WAY TO DINE 9. FOOD AND BEVERAGE A NEW WAY TO DINE Dining is at the heart of an integrated shopping experience that fosters lasting memories. Mall of Saudi will deliver a range at all times of day. PARADISE WATER GARDEN precinct, comprising semi-formal and formal dining in a backdrop of lush greenery and water features. A retractable roof will provide an air- conditioned space that allows open-air dining during cooler periods of the year. FOOD LOFT The Food Loft represents the ultimate concept in high quality fast dining. It is a food hall which before one’s eyes and stimulates all the senses. In addition, the Food Loft will celebrate the joys of cooking by providing demonstrations from leading chefs and kiosks where customers can buy specialist culinary products. 9. FOOD AND BEVERAGE A NEW WAY TO DINE PARK CAFÉ The Park Café will comprise fast food outlets for both regional and international cuisine in a deconstructed environment with ample greenery. Glass doors open to an inviting outdoor terrace with scenic seating spaces and adjacent plaza with trendy food trucks. CHALET RESTAURANTS AT THE WINTER GARDEN Ski Saudi will feature a stunning winter garden with carefully selected chalet restaurants in an alpine setting. Diners will enjoy the snowy scenes from the warmth of the restaurants and will then be able to step out to the invigorating chill of the ski slope and snow park. MALL CAFÉS Given the importance of malls as meeting places in Riyadh, Mall of Saudi will be a distinctive hub for café culture and uphold the social element of shopping that brings people together. The cafés will be located throughout the mall at strategic places to stop and will be an integral part of the customer journey. 10. LEISURE STATE-OF-THE-ART ENTERTAINMENT 10. SKI SAUDI SKI SLOPE AND SNOW PARK Exotic snow experience with rides and attractions for all the family as well as meeting and learning about Mall of Saudi’s resident penguins. Mall of Saudi will feature an extraordinary indoor slope that will be the biggest in the region. Its 40,000 SQM area will The snow park will provide many adrenaline rides for young Saudis. The entire ski slope and snow park will be landscaped with trees and projected images of mountains to enhance the reality of an Alpine experience. 10. LEISURE Leisure and entertainment will be part of the core experience for visitors, engaging STATE-OF-THE-ART ENTERTAINMENT all ages and deepening the sense of family and community interaction. Vox Cinemas’ distinctive brand never fails Little Explorers develops children’s in bringing the latest Hollywood, Bollywood understanding and their physical and and Arabic movies in 2D, 3D, 4DX and cognitive skills through immersive extra-large screen formats for the ultimate educational experiences across five cinematic experience.