“Elevation” A Capital Campaign to stabilize and empower Music Hall for future generations

“In my opinion, Music Hall is, in many respects, the most successful of our cultural institutions in bringing together the disparate segments of our community, across the various racial, economic and geographic boundaries that we work so hard to bridge.”

- Damon J. Keith, Senior Judge for the United States Court of Appeals for the Sixth Circuit

Music Hall Center for the Performing Arts is a non-profit 501 (c) 3 Corporation – MI-CS9021 and a is member of the League of Historic Theaters Music Hall Center for the Performing Arts

Detroit is moving into the future with a whole new vision. Music Hall represents what that vision is all about.

Music Hall is leading by example as an inclusive cultural hub of creative energy that resonates with people of all nationalities. Its unique spark, culturally diverse line-up and safe haven nurtures patrons and future artists. Its 5 education programs and welcoming community inspires and impacts each visitor with an unique experience that lingers as they interact with their life, job and community.

Music Hall’s continued community development is what this prospectus is all about. It is time to strengthen what is happening everyday - the growing renewal of Detroit as a leader within the cultural space.

Music Hall earned its nickname as “The People’s Theatre” because of its dedication to ALL of our region’s citizens and their well being. Investing in Music Hall is investing in the new Detroit.

With your help, this campaign will enable Music Hall to continue to provide and expand programming and its service to the community. More importantly, it will also improve an institution that has served the Detroit community since 1928 and has come to embody the character of our diverse mix of cultures.

Join the list of visionary and dedicated philanthropists by contributing to the financial infusion which enables Music Hall to expand its vision of the new Detroit.

“The historic Music Hall provides the Detroit Community with innovative and quality performing arts programming and education that reflects and attracts a diverse mix of cultures” - The Detroit News

2 MUSIC HALL FACT & DATA SUMMARY

Mission Statement The historic Music Hall provides the Detroit community with innovative and quality performing arts programming and education that reflects and attracts the diverse mix of cultures that make up Southeast Michigan. Chairman of The Board Alex L. Parrish In early 2008 when the country experienced a sudden and disastrous economic downturn, perhaps no community or President and Artistic Director not-for-profit suffered more than Southeast Michigan and Vincent C. Paul Music Hall with two of our “Big Three” automakers declaring bankruptcy. Date Founded: 1928 Once the recipient of approximately one million dollars in annual support from these companies, Music Hall’s funding Location was suddenly reduced to just over $100,000. Without In the center of the best selling Entertainment District in the diminishing its education or programming, Music Hall country by attendance (2 stadiums/7theaters) reduced its budget as quickly as possible and has since stabilized and has even produced a small cash surplus for Capacity almost 7 years now. 1731 Main Floor 100 Jazz Café However, its legacy debt from 2008 and 2009 remains 500 3Fifty Terrace - Serves 200,000 patrons yearly largely unchanged. This Capital Campaign will do away with this long standing burden and “elevate” the organization to Education new levels of “Community Impact” while stabilizing its 5 Educational Programs - Serves 22,000 students yearly operations and cash flow for decades to come. Annual Community Impact Music Hall, already a top-level facility and entertainment 80 Trustees  30 active corporate partners  75-plus center in Detroit is well-positioned on Madison Avenue, the community collaborations  500 vendors  3,200 artists  25 pivotal entrance of the downtown Entertainment District full time / 225 part time employees  300-plus volunteers  and poised at the entrance to what will become the Detroit $12 million local economic impact  1 million plus world-wide Center for the Performing Arts. web hits  50,000 weekly email subscribers The base is in place and it’s time to elevate. Legacy Music Hall has presented more performers of world-renown Vince Paul – President and Artistic Director than perhaps any single theater in America. 3 Music Hall History Center for the Performing Arts 86 years … and more to come Music Hall opened in 1928 as the Wilson Theatre, named for its founder; Detroit philanthropist Matilda R. Wilson who believed that theatre should be available to everyone regardless of background or financial means. Wilson Theatre quickly became an important element of the strong arts and cultural tradition in Detroit. Throughout its history, Music Hall’s stage has been the place for breathtaking performances by national and international stars such as Count Basie, Christopher Plummer, Lucille Ball, Fred Astaire, Ray Charles, Aretha Franklin, Jeff Daniels and Annie Lennox. Audiences have witnessed a true variety of performing arts from all forms of dance and music, and live theater to motion pictures; including Cinerama. The original canopy/portico at Music Hall – January 1940 Music Hall provides excellent acoustics and outstanding views of the stage from any seat in the house. The lobbies and gathering places, such as the Jazz Café and the Selma Hyman Lounge, offer opportunities for audiences to mingle, see old friends, make new friends and enjoy good company. The diversity of southeast Michigan’s cultures that resulted from the migration of the automotive industry’s factory workers, contributed to the unified strength that puts Detroit at the forefront in producing world renowned performers and world-class innovations. Our programming reflects the full spectrum of diversity in our country and region. Our education programs reach over 22,000 underserved youth in southeast Michigan. Music Hall’s collaborations with over 75 other The original Wilson Theater non-profits support and enhance Detroit’s continued renaissance. tower sign 4 Main Hall – Venues 150 events and 150,000 patrons annually with over 50,000 complementary tickets sponsored each year The Music Hall Center for the Performing Arts is a 1,731-seat theatre located in the city's entertainment district at 350 Madison Avenue in Detroit, Michigan. It was built in 1928 as the Wilson Theatre, designated a Michigan State Historic Site in 1976, and was listed on the National Register of Historic Places in 1977.

Jazz Café at Music Hall – 150 events and 20,000 patrons annually with most performances provided complementary Opened in 2006, Detroit’s Jazz Café at Music Hall is an intimate, comfortable performance space that’s been home to musicians, poets, Broadway performers, and artists, from Jeff "Tain" Watts to Elaine Stritch to John Sinclair. Jazz Cafe is also home to many of Detroit's great native artists from Ralphe Armstrong to Luis Resto to Kimmie Horne. Jazz Cafe also enables Music Hall to present extraordinary talents that don’t yet have mass audiences, expanding the diversity of programming available in our region.

3Fifty Terrace – 50 events and 30,000 patrons annually with most events provided with either complementary or modest cover charge Open air rooftop terrace at Music Hall offers a view like no other. Located within walking distance of notable Detroit landmarks such as Comerica Park, Ford Field, The Detroit Opera House and The Detroit Athletic Club, 3Fifty Terrace features 11,000 sq. ft. of unique rooftop, open air space. 3Fifty offers the full array of amenities to host any type of event. Amenities include an expansive granite top bar, resort style booths, and well appointed restroom facilities. 5 Music Hall Center for the RECOGNITION Performing Arts Rendering

Music Hall appreciates each contributor and will publicly recognize all contributors $25,000 and higher on a new donor wall inside the main lobby. In addition, we have naming opportunities for larger contributors are available based on the size of donation. Opportunities are listed on pages 11-13. 6 CAPITAL PROJECTS With your help: • Elevator and Staircase • The new elevator and staircase, to be located on the west side of the Music Hall building will provide direct elevator access to the popular 3Fifty Terrace rooftop venue, a fire escape that meets the most modern codes • The new elevator tower will increase Music Hall’s storefront and perception in the community. With over 19 million cars a year on Madison Avenue, the increased scale of Music Hall will stand out as one of Detroit’s most important landmarks.

New elevator tower and first floor atrium • Sound and Lighting Equipment • Music Hall must rent much of its stage sound and lighting equipment for its main stage performances because it does not have in-house inventory • If Music Hall invested in its own equipment, it would save significant rental costs • In addition, it could generate additional revenue by renting its equipment to promoters who rent the theatre • Jazz Café Kitchen • Music Hall’s Jazz Café is an extraordinary venue, but an extremely limited kitchen facility has limited its potential • This project will provide a kitchen facility and the necessary appliances for the Jazz Café chefs and caterers to produce first quality cuisine at Music Hall • Sound Isolation for Jazz Café and Main Stage • Sound isolation on the main lobby landings will enable Music Hall to stage Music Hall’s new 3Fifty Rooftop Terrace events on both the Main Stage and in the Jazz Café simultaneously. This will enable the Jazz Café to be open during main stage events and increase the number of performances and revenues in all three venues of the Music Hall.

7 Music Hall Center for the INVESTMENT BENEFITS Performing Arts Your help will: • Provide Additional Opportunities for Local Artists • Detroit’s legendary history of providing the world with performing arts excellence begins with venues like Music Hall providing the local artists the platform for discovery • Add More and Better Marketed Performances • More performances and increase its outreach with marketing efforts • Support Additional Original Productions 1 2 • Increased support of original theatrical creations that provide jobs to hundreds of musicians, actors, designers and technicians not only here in Detroit but on tour all over the world • Attract Additional National and Internationally Acclaimed Artists in the Main Hall and Jazz Cafe • The ability to attract even more extraordinary performers to this national landmark building, one of Detroit’s historic architectural treasures

3 4 “Over the last century, Detroit has contributed more to the Original Music Hall Productions – performing arts than any other single community in the world. 1. Choreography Expo 2. Lightwire Theater 3. Detroit Detroit’s rich history in Jazz, Motown, Blues, Rock, Techno and Fringe Festival 4. Stars of Ballet and Broadway Hip-Hop is unparalleled.”

8 EDUCATION With your help: Music Hall can increase its working capital and double the capacity of its in classroom music, dance and theatre education programs in the Detroit Public Schools

“The outreach program provided by the Music Hall Center for the Performing Arts is enriching and in line with the artistic experience that Detroit Public Schools encourages students to be involved in. Such programs are not only needed; they are necessary for the holistic development of each child.”

-Eunice Moore, Former Director of the Office of Health and The Programs: Physical Education, Detroit Public Schools . Grow Up Great . High School Assembly . World Dance Outreach Who we reach: . Jazz Vocal Education • 22,000 students annually . Jazz for Young People • 22 elementary schools • 12 middle schools • ALL DPS High Schools

“Music Hall Center for the Performing Arts is dedicated to providing performing arts educational opportunities to the youth in Metro-Detroit, and specifically the Detroit Public Schools. We hope that you will strongly consider funding Music Hall’s request so they can continue to provide exceptional educational opportunities for the area’s young people.”

Benjamin L. Pruitt, Sr., Director Office of Fine Arts Education 9 Music Hall Center for the Naming Opportunities Performing Arts

Seat Naming at Music Hall: Box Seats (12 available) $15,000 each Lincoln Seats (12 available) $10,000 each Main Floor (400 available) $ 5,000 each Mezzanine Level (400 available) $ 5,000 each Balcony Level (300 available) $ 2,500 each

10 Building Naming Opportunities

Main Hall $5,000,000 Jazz Café $1,000,000 Main Lobby $1,000,000 Storm Lobby $500,000 2nd floor Lounge (Selma) SOLD Mezzanine Lounge SOLD Balcony Lounge (Matilda) $500,000 Green Room $250,000 Tower Sign $250,000 6th Floor Admin. Offices $250,000 Opera Boxes (2 available) $200,000 each East Elevator $150,000 Box Office $150,000 Marquee Sign $150,000 Main Level Ladies Lounge $150,000 Main Level Men’s Lounge $150,000 Staircase to Mezzanine (2 available) $150,000 each Mezzanine Level Ladies Lounge $100,000 Star Dressing Room (on-stage) SOLD Antique Fountains (JC Foyer) (2 available) $75,000 each Antique Fountain (Mezzanine Lounge) $75,000 Chandeliers (Foyer) (2 available) $50,000 each Torchieres (4 available) $50,000 each Demi-Star Dressing Rooms (2 available) $50,000 each Chorus Dressing Rooms (2 available) $50,000 each Tower Dressing Rooms (3 available) $25,000 each Artist Production Office $25,000 11 Music Hall Performance Center for the Performing Arts Naming Opportunities

Valentine’s Day Show: $100,000

• In gratitude for your gift, Music Hall will dedicate one (1) Valentine’s Day performance in your honor. This dedication may be presented at any Valentine’s Day show in the next three seasons. You will be recognized in all materials associated with the show, including the program and the Music Hall season brochure. Additionally, you will be acknowledged in the pre-curtain speech and be given complimentary priority seating for you and four (4) guests. (3 available)

Cars & Stars: $250,000

• In gratitude for your gift, Music Hall will dedicate one (1) Cars and Stars performance in your honor. This dedication may be presented at any Cars and Stars show in the next three seasons. You will be recognized in all materials associated with the show, including the program and the Music Hall season brochure. Additionally, you will be acknowledged in the pre-curtain speech and be given complimentary priority seating for you and four (4) guests. (3 available)

Artist-in-Residence: $150,000

• In honor of your gift, Music Hall would recognize you as the sponsor of our incoming Artist-in-Residence. You will be acknowledged in several Music Hall publications each year as the sponsor of our Artist-in-Residence. (1 available)

12 Series Naming Opportunities

World Culture/Contemporary Ballet/Family Theatre Series:

$100,000 • In gratitude for your gift, Music Hall will dedicate one (1) Annual Series in your honor. This series may be performed at any time in the next three seasons. You will be recognized in all materials associated with the series, including the performance program and the Music Hall season brochure. Additionally, you will be acknowledged in the pre-curtain speech and be given complimentary priority seating for you and four (4) guests. You will also be invited to join the Music Hall Board Advisory Committee, a small group of individuals responsible for providing artistic input for the program. (3 available)

$250,000 • In gratitude for your gift, Music Hall will dedicate one (1) Annual Series each season for the next three (3) seasons in your honor. You will be recognized in all materials associated with each series, including the performance program and the Music Hall season brochure. Additionally, you will be acknowledged in the pre-curtain speech and be given complimentary priority seating for you and four (4) guests. You will also be invited to join the Music Hall Board Advisory Committee, a small group of individuals responsible for providing artistic input for the program. (1 available)

$300,000 • In gratitude for your gift, Music Hall will dedicate one (1) Annual Series each season for the next five (5) seasons in your honor. You will be recognized in all materials associated with each series, including each performance program and the Music Hall season brochure. Additionally, you will be acknowledged in the pre-curtain speech and be given complimentary priority seating for you and four (4) guests. You will also be invited to join the Music Hall Board Advisory Committee, a small group of individuals responsible for providing artistic input for the program. (1 available) 13 350 Madison Avenue │Detroit, Michigan │ 48226 www.musichall.org