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2010 Autumn Tardor Otoño 44 Destination: Barcelona

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2010 Autumn Tardor Otoño 44 Destination: Barcelona 2010 Autumn Tardor Otoño 44 Destination: Barcelona Barcelona World Race Editorial Presentation to the Chinese travel trade Seasonal Barcelona, permanent Barcelona This autumn is the season for Barcelona in Europe. The capital News from Turisme of Catalonia is getting ready to hit the streets with a selection of works from the pictorial collection of the Museu Nacional d’Art de Catalunya (MNAC): from October onwards you’ll be able to admire 33 life-size reproductions of works from different eras and in a variety of styles in the streets in the city centre. This will be a great and unique celebration of art that perfectly complements other events. These include the new show by Cirque du Soleil as well as sporting competitions whose highlights include the game between the Lakers Turisme de Barcelona presented Turisme de Barcelona ha presen- Turisme de Barcelona ha presen- and the current European champions Barcelona. We shouldn’t forget the city’s tourism offering to some tat l’oferta turística de la ciutat a una tado la oferta turística de la ciudad a specific initiatives, such as the city’s preparations to make Christmas 50 members of the Chinese travel cinquantena d’operadors turístics unos cincuenta operadores turísticos one of the city’s key shopping periods. With the added temptation trade at the Shanghai Expo as de la Xina en el marc de l’Expo de de China en el marco de la Expo of our gastronomy which, in autumn, is enriched by attractive local part of the week devoted to the Xangai, concretament en la setmana de Shangai, concretamente en la produce, such wild mushrooms. Mediterranean. The consortium’s que el certamen ha dedicat a la semana que el certamen ha dedicado Yes, it is the season for Barcelona, and this includes its permanent promotional event was supported Mediterrània. L’acció promocional al Mediterráneo. La acción promocio- attractions which are always worth a visit. This is the case with by the Catalan Tourism Agency del consorci ha comptat amb la nal del consorcio ha contado con la Barcelona’s streets which echo with the narratives of the crime and Turkish Airlines. During the col·laboració de l’Agència Catalana colaboración de la Agencia Catalana novels we’ll be telling you about in this issue. Characters including the same week, the Expo, which de Turisme i de la companyia aèria de Turismo y de la compañía aérea detective Pepe Carvalho, who are inextricably linked to Barcelona’s ends on 31st October, hosted Turkish Airlines. També en el context Turkish Airlines. También en el con- recent history. Because Barcelona can be read in many different ways. Barcelona Day on 2nd September, d’aquesta setmana, l’Expo, que texto de esta semana, la Expo, que Because it is current yet it is also a reference point. Come and visit us. with the city’s mayor heading acaba el 31 d’octubre, ha acollit el acaba el 31 de octubre, ha acogido el It is the season for Barcelona. the institutional and business Dia de Barcelona, el 2 de setembre, Día de Barcelona, el 2 de septiem- delegation. amb l’alcalde de la ciutat al capda- bre, con el alcalde de la ciudad al vant de la delegació institucional i frente de la delegación institucional y Aquesta tardor, a Europa, és temporada de Barcelona. La capital de Ca- empresarial. empresarial. talunya prepara la presa del carrer per part del fons pictòric del Museu Nacional d’Art de Catalunya (MNAC): des d’octubre, es pot admirar als carrers més cèntrics de la ciutat 33 reproduccions a mida real d’obres d’aquest museu, corresponents a diferents estils i èpoques. És la gran fes- ta de l’art, probablement irrepetible, que coincideix amb altres propostes. És el cas del nou espectacle del Cirque du Soleil, així com també de dife- News from Turisme rents competicions esportives, entre les quals destaca el partit dels Lakers amb l’actual campió europeu, el Barcelona. I sense oblidar-se de propostes concretes, com tot el que la ciutat prepara per fer del Nadal un dels grans períodes de shopping a la ciutat. Amb l’afegit de la temptació de la nostra gastronomia, que a la tardor s’enriqueix de peculiaritats ben atractives, com la cuina de bolets. És temporada de Barcelona, sí, però amb el conjunt d’atractius perma- nents de la ciutat com a teló de fons, que sempre mereixen una visita. És Barcelona, Best city with beaches in the world, according to “National Geographic”. el cas dels carrers barcelonins amb ressonància de novel·la negra, del qual Sixth best gourmet destination stated by “Virtuoso” this year els en parlem en aquestes pàgines. Personatges com el detectiu Carvalho, ...millor ciutat amb platges del món, segons ‘National Geographic’ indissociables del que ha estat la història recent de Barcelona. Perquè Bar- ...sisena best gourmet destination per Virtuoso celona té moltes lectures. Perquè és actualitat, però també referent. Vingui …mejor ciudad con playas del mundo, según ‘National Geographic’ a visitar-nos. És temporada de Barcelona. …sexta best gourmet destination para Virtuoso Este otoño, en Europa, es temporada de Barcelona. La capital de Cata- lunya prepara la toma de la calle por parte del fondo pictórico del Museu Nacional d’Art de Catalunya (MNAC): desde octubre, se pueden admirar en las calles más céntricas de la ciudad 33 reproducciones a tamaño real de obras de este museo, correspondientes a diferentes estilos y épocas. Es la gran fiesta del arte, probablemente irrepetible, que coincide con The Convention Bureau continues to attend the CIBTM otras propuestas. Es el caso del nuevo espectáculo del Cirque du Soleil, Exhibition in Beijing así como también de diferentes competiciones deportivas, entre las que destaca el partido de los Lakers con el actual campeón europeo, el Barce- lona. Y sin olvidarse de propuestas concretas, como todo lo que la ciudad prepara para hacer de la Navidad uno de los grandes periodos de shopping en la ciudad. Con el añadido de la tentación de nuestra gastronomía, que en otoño se enriquece de peculiaridades muy atractivas, como la cocina de setas. Es temporada de Barcelona, sí, pero con el conjunto de atractivos per- manentes de la ciudad como telón de fondo, que siempre merecen una visita. Es el caso de las calles barcelonesas con eco de novela negra, del cual les hablamos en estas páginas. Personajes como el detective Carval- ho, indisociables de lo que ha sido la historia reciente de Barcelona. Por- que Barcelona tiene muchas lecturas. Porque es actualidad pero también referente. Venga a visitarnos. Es temporada de Barcelona. Pere Duran i Vall·llossera Director General de Turisme de Barcelona This summer, the Barcelona El Barcelona Convention Bureau, de El Barcelona Convention Bureau, Convention Bureau, which is part of Turisme de Barcelona, aquest estiu ha de Turisme de Barcelona, este Turisme de Barcelona, took part in pres part, un cop més, en la fira China verano ha tomado parte, una vez the China Incentive, Business Travel Incentive, Business Travel & Meeting más, en la feria China Incentive, & Meeting Exhibition (CIBTM) in Exhibition (CIBTM), que se celebra Business Travel & Meeting Exhibition Beijing. The Barcelona delegation, a Beijing. La delegació barcelonina, (CIBTM), que se celebra en Beijing. Rambla de Catalunya, 123 which shared a space with the que durant el certamen ha compartit La delegación barcelonesa, que 08008 Barcelona city of Vienna, met with different espai amb la ciutat de Viena, s’ha durante el certamen ha compartido Tel.: 34 933 689 700 hosted buyers, representatives entrevistat amb diferents hosted espacio con la ciudad de Viena, se ha Info: www.barcelonaturisme.cat from Chinese markets and other buyers assistents, representants del entrevistado con diferentes hosted [email protected] continents who could be China’s mercat xinès i d’altres continents buyers asistentes, representantes potential clients. The delegation que poden ser clients d’aquest. S’ha del mercado chino y de otros Publishing committee: Gabriel Guilera (Director), Teresa Pérez, Verónica Rodríguez, also carried out a number of trade aprofitat l’acció també per fer diverses continentes que pueden ser clientes Josep Anton Rojas. Graphic design: Estudi Villuendas + Gómez Printed by: visits in the region. visites comercials a la regió. de este. Se ha aprovechado la acción Mundigraf D.L. B-3.066-2001 Cover: Barcelona World Race. Jean Marie Liot-FNOB también para hacer varias visitas Inside: Espai d’Imatge, IMMB-Jordi Casañas, Museu Nacional d’Art de Catalunya comerciales en la región. (MNAC), J. Pareto, A. Rodríguez. Turisme de Barcelona distributes Premium attends the Virtuoso Travel Mart for the second time 11.2 million promotional leaflets every year Every year, Turisme de Barcelona distributes 11.2 million promotional leaflets about the city. In 2009, the consortium issued this amount of leaflets, brochures and informative publications about Barcelona, along with other organisations such as the transport company TMB. These figures have never been previously released. Barcelona’s promotional publications are distributed through two channels. They are issued to outgoing markets for potential tourists at the consortium’s promotional events with a view to attracting visitors to Barcelona; and they are given to tourists once they have arrived in the city to offer them tips about things to do during their stay. Turisme de Barcelona distribueix cada any més d’11,2 milions de fullets promocionals de la ciutat. Durant tot 2009, el consorci va repartir aquesta quantitat de fullets i suports informatius de Barcelona, juntament This summer, Turisme de Turisme de Barcelona ha estat present Turisme de Barcelona ha estado amb altres organismes com TMB, en un càlcul que fins ara no s’havia Barcelona attended the Virtuoso aquest estiu, per segon any consecutiu, presente este verano, por segundo donat mai a conèixer.
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