A Full Service Agency. November 3, 2018 ≈
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LA Rams
- Todd Gurley
Career Development.Career -
Post Our Brand Strategy. Our Clients. Roc Nation Points of Differentiation. What We Do. What We Who We Are. Who We
6. 5.
4. 3.
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1. Agenda. 3 3 ≈
Roc Nation is a premier global entertainment and sports organization representing the world’s most influential artists and athletes with a proven track record of breaking boundaries, moving culture, and reaching the world’s most influential demographics.
New York • Los Angeles • Nashville • London • Munich • Shanghai 3
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Y L I M A F
C I P O R H T N A L I H P
S S E N E V I S N O P S E R
P I H S R U E N E R P E R T N E
S S E N E V I T P U R S I D
Y T I C I T N E H T U A
Y T I S R E V I D
Pillars of our Culture: our of Pillars
Roc Nation Verticals.
MUSIC LABEL ARTIST MANAGEMENT TOURS J . C o l e R i h a n n a JAY - Z and Beyoncé
SPORTS BOXING CONSULTING MUSIC STREAMING CC Sabathia Zhang Zhilei T i d a l
5 Roc Nation Capabilities.
PUBLIC RELATIONS DAY-TO-DAY SUPPORT
PHILANTHROPY TV & PRODUCTION
POST-CAREER SPORTS MARKETING DIGITAL MARKETING DEVELOPMENT
CONTRACT NEGOTIATIONS BRANDING & STRATEGY
6 Our Post-Career Focus.
Post-career development is defined as creating meaningful opportunities for our clients that develop a foundation for sustained success after their professional careers are over.
CEO Connect Industry Networking Celebrity Panel Discussion CEO Relationship Development
7 The Roc Nation Difference.
1. BEST IN CLASS/POWERFUL BRAND “When two special cloth brands [like ours] come together, history gets made." - DJ Khaled 2. PREPARATION
”Roc Nation has had my back from day 1. They deliver on and off the field and provide the family environment I need in my 3. FULL SERVICE representation.” - Todd Gurley
4. SUBJECT MATTER EXPERTS ROC NATION GLOBAL OFFICES
NEW YORK NASHVILLE LOS ANGELES 5. GLOBAL APPROACH LONDON MUNICH SHANGHAI
6. FAMILY ENVIRONMENT
8 Roc Nation Artists and Athletes. Roc Nation is home to a diverse and dynamic roster of some of the biggest global personalities. Our artists and athletes span nearly every musical genre and multiple leagues around the world.
Jerome Boateng Shakira Kevin Durant J. Cole Leonard Fournette Bayern Munich Latin Artist Golden State Warriors Hip Hop Artist Jacksonville Jaguars
Meek Mill Romelu Lukaku Todd Gurley Rihanna Saquon Barkley Hip Hop Artist Manchester United LA Rams Pop Artist NY Giants 9 10 Roc Nation 2018 Highlights. From the highest grossing global tour with OTR II to our expansion in the international football space, Roc Nation continues to push boundaries and hit new milestones each year.
+1B Followers Expansion of our artist Growth of our artists’ personal Expansion of our international across all social channels management roster brands and portfolios football division
OTR II - highest grossing tour Chart-topping album 2nd Overall Pick in Expansion of international in the world releases the NFL Draft consulting division Roc Nation’s Brand Strategy.
Romelu Lukaku - Manchester United 12 Six-Step Brand Building Strategy.
1. Public Relations
2. Events & Appearances
3. Digital Marketing
4. Sports Marketing
5. Philanthropy
6. CEO Connect
Leonard Fournette - Jacksonville Jaguars 13
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Munich Bayern FC - Boateng Jerome
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Success.
Career - Post
Preparing for Preparing
Preparing for Post-Career Success.
1. Build Your Brand.
2. Identify Career Goals. - Short-Term, Mid-Term, and Long-Term.
3. Begin to Network. - Meet with industry leaders that can help achieve specific career objectives.
4. Leverage That Network. - Build out your A-Team.
Todd Gurley - LA Rams 15 Romelu Lukaku. Post-Career Preparation Case Study
1. Brand Building Roc Nation initially helped Romelu create a brand building strategy ahead of his World Cup performance in summer 2018.
2. Identify Career Goals. Romelu provided Roc Nation with his career goals for both on and off the pitch, which included surrounding himself with a first class business team comprised of subject matter experts.
3. Networking. Roc Nation leveraged its contacts to provide Romelu with networking opportunities alongside global business leaders.
4. Leveraging That Network. Through Romelu’s networking, he has now surrounded himself with a business team that will help him achieve all of his goals and objectives.
Romelu Lukaku - Manchester United 16
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Kevin Durant Durant Kevin Warriors State Golden -
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THANK YOU.