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Understanding Slow Food

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Understanding Slow Food C1 50 ok rose_COUVERTURE 35 21.08.12 11:34 Page1 ACCORDS &DÉSACCORDS -/ MATCHING AND MISMATCHING ON DÉBRANCHE ! -/ SWITCH OFF! 50 ANS HAPPY BIRTHDAY - EYELINER EMPHATICALLY.. ! - LA FOLIE DES POIS - BEHINDTHE SCENE AT ERES LES HEADBANDS - LE MANS CLASSIC - MUST HAVE PANTALON LARGE - ON SE MET AU VERT - TRAVEL LIGHT N° 50 - SEPTEMBRE 2012 CHF 8.50 Attention addiction www.cotemagazine.com Genève - Nyon - Lausanne - Montreux - Vevey - Neuchâtel - Gstaad - Evian - Annecy - Megève Portrait_50 OC_Mise en page 1 20.08.12 17:09 Page2 Portrait_50 OC_Mise en page 1 20.08.12 17:10 Page3 Portrait_50 OC_Mise en page 1 20.08.12 17:11 Page4 Portrait_50 OC_Mise en page 1 20.08.12 17:12 Page5 Portrait_50 OC_Mise en page 1 20.08.12 17:12 Page6 Portrait_50 OC_Mise en page 1 20.08.12 17:12 Page7 Le 21 juin dernier, le P.H.A.R.E. (1) organisait la première Journée de la lente heure. Une idée sau- grenue ? Pas vraiment. En 2010, un sondage réalisé par Ipsos pour les Laboratoires Bion mettait en évidence que 68 % des Français souffraient d’une surcharge mentale et avouaient de moins en moins supporter l’accélération de leur rythme de vie. Aujourd’hui, l’heure est venue de dire stop ! Pour preuve, prenez le temps de regarder autour de vous et vous vous apercevrez que le « slow » a pris une ampleur jusqu’ici inégalée. Le Slow Food, qui lutte contre la standardisation du goût, a ouvert la voie, récemment rejoint par d’autres mouvements : le Slow Management espère remettre l’humain au centre des préoccupations des dirigeants, le Slow Money propose des mo- dèles d’investissements socialement responsables, le Slow Tourism lutte pour délaisser les guides et suivre les conseils des habitants locaux, le Slow Parenting veut laisser les enfants explorer le monde à leur rythme… Le Slow serait-il atteint par le syndrome du green washing, qui a permis aux pros du marketing d’apposer le label Green sur tout et n’importe quoi afin de mieux vendre ? « Non », répond Monique Neubourg, qui, à travers son livre Invitation à la len- lowly teur (2), décrypte le phénomène. « C’est un mouvement de fond qui semble porter la lenteur comme la vertu du XXIe siècle. Il ne s’agit pas de tout arrêter, mais de conserver la vitesse dans ce qu’elle a de bon, tout en ne l’installant pas là où elle n’a aucune raison d’être. » En somme, slow, cool, nature addict ou encore débranché, quel que soit le terme, l’objectif reste le même : échapper aux pressions d’un système où tout va tou- -/ On 21 June jours plus vite pour renouer avec un the P.H.A.R.E.(1) style de vie qui met la douceur de organised the vivre et le plaisir de l’instant pré- first Slow Day. A sent au centre de nos préoc- weird idea? Not cupations. really. An Ipsos survey for Labora- toires Bion in 2010 re- vealed that 68% of French people suffer from mental overload and are fed up with the pace of their lives increasing. LIVING So the time has come to say "Stop!" Take a moment to look around and you'll see the idea of taking things more slowly has gained considerable ground. It started with the Slow Food movement taking up arms against the standardisation of what we eat, MORE but similar initiatives have appeared since: Slow Management hopes to persuade business to focus on people; Slow Money offers socially responsible investment mod- els; Slow Tourism encourages us to dump travel guides and follow locals' advice in- stead; Slow Parenting wants to let children explore the world at their own pace. So is the Slow concept undergoing the equivalent of the "green wash" when marketing professionals trumpeted "green" for anything and everything as a selling point? "No," says Monique Neubourg, who analyses the phenomenon in her book Invitation à la lenteur (Invitation to Slowness)(2). "It's an undercurrent that appears to embrace slow- ness as a 21st-century virtue. It isn't about stopping everything but about conserving what is good about speed but not thrusting it in where it has no business to be." So however it's expressed – slow down, chill out, channel nature, switch off –, the aim is to escape the pressures of a system in which everything is moving constantly faster, by reconnecting with a way of life essentially concerned with living at a relaxed pace and enjoying the present moment. (1) Parti de l’humour attitude et d’en rire ensemble. -/ Party for Humorous Attitude and Laughing Together. (2) Éditions de La Martinière, 191 p., 13,10 € -/ Published by Editions de La Martinière, 191p, €13.10 6 | SEPTEMBRE 2012 - www.cotemagazine.com Portrait_50 OC_Mise en page 1 20.08.12 17:13 Page8 Portrait_50 OC_Mise en page 1 20.08.12 17:14 Page9 8 rue d'Italie - CH 1204 Genève Tél. 022 810 33 50 www.eresparis.com Portrait_50 OC_Mise en page 1 20.08.12 17:14 Page10 Portrait_50 OC_Mise en page 1 20.08.12 17:14 Page11 SOMMAIRE [ contents ] © D. R.© D. 52 > Shu Uemura, le visage comme 60 > Switch off : Piaget Montre à secret 20 > 50 ans... Happy Birthday ! 48 > Mary Helen Bowers, chorégraphe de œuvre d’art Limelight Garden Party-Piaget Rose Natalie Portman ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// RENCONTRE 46 ERES secrets de fabrication ; Mary Helen Bowers, à la pointe ; Shu Ue- Meet mura, le visage comme œuvre d’art... -/ Behind the scenes at ERES ; Mary Helen Bowers, full points; Shu Uemura, face as artwork... TENDANCES Trends 18 50 ans Happy Birthday ! ; L’eye liner souligne… L’eye liner surligne ! ; Headbands : donnez du style à vos coiffures ! ; La folie des pois ; Pan- talon large, le must have de la rentrée ; Le pantalon, retournez-le ! ; 24 Heures, le Mans Classic ; 1 Gevray sort de terre... ; Imaderm -/ Ce- lebrating the big Five-O!; Eyeliner – emphatically…!; Headbands: a cool head…; On the dot…; Walk on the wide side…; Turn it up…; 24Hours, Le Mans; 1 Gevray breaking new ground...; Imaderm REGARDS Carl Honoré mise sur la lenteur -/ Carl Honoré is all for slowing down Viewpoint 56 HORLOGERIE L’heure où je veux et quand je veux ! -/ Time when I want! ON DÉBRANCHE ! Watchmaking 60 SWITCH OFF! DESIGN 64 Buller ! -/ Idling! GREEN ATTITUDE 68 On se met au vert ! -/ Go green! ON ROULE 72 Voyagez léger ! -/ Travel light! On the Move GASTRONOMIE 76 Certains l’aiment slow -/ Some like it slow... Gastronomy Accords & désaccords -/ Matching and mismatching MODE 80 Fashion 72 > Switch off : E-bike, Smart 46 > Eres, secrets de fabrication... 30 > La folie des pois © J.-J. Soenen # 50 10 | SEPTEMBRE 2012 - www.cotemagazine.com Portrait_50 OC_Mise en page 1 20.08.12 17:15 Page12 Portrait_50 OC_Mise en page 1 20.08.12 17:15 Page13 SOMMAIRE [ contents ] © D.R. 117> 36ème édition de La Bâtie, Festival de Genève 93 >Kofi Annan à Genève 152 > Hôtel Palafitte /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// CLASS AFFAIRES NEWS ECO 89 Doc in the City : chef d’entreprise en blouse blanche ; Le don, monnaie courante ; Research in Demotion Omega Casting hollywoodien ! ; Kofi Annan s’adresse aux membres du Club diplomatique de Genève à propos des fondamentaux de la médiation -/ The white-coated CEO; Research in Demotion Omega Casting hollywoodien !; Kofi Annan speaks of the fundamentals of mediation at the General Assembly of the Diplomatic Club of Geneva NEWS JET / YACHT 98 Cessna au salon EBACE ; EBACE 2012, Genève ; Les nouveautés du salon de l'aviation d'affaires 2012 ; Sunreef innove encore ! ; Confort maximal ! -/ EBACE 2012 Geneva, What’s new at this year’s business aviation fair?; Cessna at EBACE ; Sunreef innovates again!; Comfort to the max! EVASION 103 BK Organisation et COTE Magazine vous présentent : sur la Route du Thé au Sri Lanka-/ BK Organisation and COTE Magazine presents you: On the trails of the Tea in Sri Lanka URBAN GUIDE NEWS 115 Les sélections du mois -/ This month selections CULTURE / SHOPPING / BEAUTÉ / SORTIR / HÔTELS Les rendez-vous culturels à l’usage de ceux qui veulent sortir intelligent et se cultiver -/ Cultural treats for those looking for intelligent entertainment and culture. TROMBINOSCOTE Cote’s gallery 155 Revue, en images, des soirées festives de cet été. -/ A photo review of this summer’s festive nights. 126 > Shanghai Tang 119 > Le musée de la Réforme se parfume… 123 > Station de recharge en&is # 50 12 | SEPTEMBRE 2012 - www.cotemagazine.com Portrait_50 OC_Mise en page 1 20.08.12 17:16 Page14 Portrait_50 OC_Mise en page 1 20.08.12 17:49 Page15 CONTRIBUTEURS [ contributors ] ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// ÉDITEUR Olivier Cerdan / [email protected] assisté d’Amina Valentini / Tél. +41 22 736 68 80 / [email protected] DIRECTEUR DE LA PUBLICATION Lionel Yvroux / [email protected] RÉDACTION Directrice de la rédaction Julie Rovero / [email protected] Rédactrice en chef adjointe Gabrielle Carrard / [email protected] Secrétaire de rédaction / [email protected] Rédacteurs Lauriane Zonco / Amina Valentini / Jacob Decasa / Tiphaine Laplace Tendances - Trends Ont collaboré à ce numéro : Julie Parenthoux, Nathalie Arnold, Marion Revaz, Tiphaine
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