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Retail & Billboard SINGAPORE R E TA I L & BILLBOARD Media Opportunities Opportunities 2021 2020 Information in this document is confidential and strictly for the purposes of this presentation. RATECARD RETAIL Information in this document is confidential and strictly for the purposes of this presentation. MALLSCAPE OVERVIEW Reach Out to Any Audience - From Families to PMEBs and Premium Shoppers Jewel Changi Airport ION Orchard Raffles City Suntec City Ngee Ann City Funan 3 Information in this document is confidential and strictly for the purposes of this presentation. ION ORCHARD DIGITAL NETWORKS DIGITAL STATIC (PAPER) ION Digital Shoppers’ Network Outdoor LED Fashion Gateway Digital Fashion Network Digital Dragon’s Tail ION Retail Network ION Link Digital Network Digital Carousel B1 Billboard A Wheelock-Paterson Entrance Immersive Capsule Paterson Link ION Retail Gateway 4 Information in this document is confidential and strictly for the purposes of this presentation. ION ORCHARD 4.9 Million Shoppers Average footfall per month Singapore Tourism Awards 2018 Special Recognition Award 6 Luxury Duplexes Cartier, Christian Dior, Dolce & Gabbana, LV, Prada, Tiffany & Co. 4 Fashion Duplexes H&M, Topshop, Uniqlo, Zara Over 300 Retail, F&B & Entertainment stores Source: Capitaland Mall ION Orchard Website 2018 5 Information in this document is confidential and strictly for the purposes of this presentation. ION DIGITAL SHOPPERS’ NETWORK Multiple exposure for greater impact The ION Digital Shoppers’ Network is strategically placed at high traffic locations among international Fashion and Luxury brands. Maximise the potential of reaching out to all shoppers and driving them to stores with multiple exposure to brand messages. Screens have dynamic content capabilities. No of Unit(s): 19 Format & Dimension: 80” LCD Screens Audio: Enabled* Spot Duration: 10 seconds/spot Default SOT: 11% Minimum Booking: 2 weeks Maximum Duration: 8 Weeks Media Rate: $ 10,000/week Production Cost: $ 1,200/creative upload *Excluding 1 directly facing Sephora and 1 within sight of H&M entrances (2 panels total) 6 Information in this document is confidential and strictly for the purposes of this presentation. DIGITAL FASHION NETWORK Multiple exposure for greater impact The Digital Fashion Network is strategically located among well- known Fashion and Luxury brands along B1 and B2, reaching out to 100% of premium shoppers with repeated screens for more impact. Screens have dynamic content capabilities. No of Unit(s): 8 Format & Dimension: 80” LCD Screens Audio: Enabled (Only for B2 Concourse Foyer) Spot Duration: 10 seconds/spot Default SOT: 11% Minimum Booking: 2 weeks Maximum Duration: 8 Weeks Media Rate: $ 5,500/week Production Cost: $ 1,200/creative upload 7 Information in this document is confidential and strictly for the purposes of this presentation. ION LINK DIGITAL NETWORK High shopper traffic on busy linkway near MRT ION Link Digital Network is located at one of the busiest link ways on Orchard Road, reaching out to a high volume of shoppers and train commuters. No of Unit(s): 11 Format & Dimension: 80” LCD screens Audio: Enabled Spot duration: 10 seconds/spot Default SOT: 11% Minimum Booking: 2 Weeks Maximum Duration: 8 Weeks Media Rate: $ 4,675/week Production Cost: $ 1,200 /creative upload 8 Information in this document is confidential and strictly for the purposes of this presentation. OUTDOOR LED High visibility to shoppers and drivers Be on this prominent outdoor LED display along the busiest junction of Orchard Road, reaching out to premium shoppers and drivers. No of Unit(s): 1 Format: LED Screen Dimensions: 10.5m (H) x 18m (W) Default SOT: 11% Spot Duration: 10 seconds/spot Minimum Booking: 2 Weeks Maximum Duration: 8 Weeks Media Rate: $ 1,500/week Production Cost: $ 1,200/creative upload 9 Information in this document is confidential and strictly for the purposes of this presentation. DIGITAL DRAGON’S TAIL Immersive, multi-sensory brand experience Reach out to captive audience with a 45-sec long dwell time at the escalator lined with digital screens equipped with superior audio technology, providing an immersive brand experience. No of Unit(s): 16 LCD Screens + 1 Wall Wrap Format & Dimension: 43” LCD Screens & Wall Wrap Default SOT: 100% Minimum Booking: 4 Weeks Maximum Duration: 8 Weeks Media Rate: $ 25,000/week Production Cost: $ 24,200 (50% coverage) $ 41,000 (100% coverage) 10 Information in this document is confidential and strictly for the purposes of this presentation. DIGITAL CAROUSEL Eye-catching digital platform reaching 4 levels Eye-catching 360° digital carousel moving across 4 levels, targeting all premium shoppers. No of Unit(s): 1 Format: 360° Digital Screen Dimensions: 2.32m (H) x 13.44m (W) Default SOT: 11% Spot Duration: 10 seconds/spot Minimum Booking: 4 Weeks Maximum Duration: 8 Weeks Media Rate: $ 500/week Production Cost: $ 1,200/creative upload 11 Information in this document is confidential and strictly for the purposes of this presentation. FASHION GATEWAY Statement ads at prominent entrances Fashion Gateway situated at high traffic areas where shoppers enter the mall. Sites with long stand-still durations, guaranteeing high brand exposure. No of Unit(s): 3 Format: Lightbox + Billboard + Wall Wrap Dimensions: B2 Lightbox: MS: 2.877m (H) x 16.282m (W) DS: 2.825m (H) x 16.23m (W) South Entrance Bulkhead: 2.3m (H) x 5.7m (W) B1 Billboard B: 2.94m (H) x 11.3m (W) Minimum Booking: 4 Weeks Maximum Duration: 8 Weeks Media Rate: $ 29,500/week Production Cost: $ 18,000 (B2 Lightbox + B1 Wall Sticker + South Bulkhead) 12 Information in this document is confidential and strictly for the purposes of this presentation. ION RETAIL NETWORK Striking touchpoints at multiple entrances ION Retail Network comprises striking pillar and wall wraps and lightboxes situated at high traffic areas for shoppers heading towards Wheelock Place and Wisma Atria. Strategic location at entrances drives customers to visit stores. No of Unit(s): 6 Format: Lightbox & Pillar Wrap & Wall Wrap Dimensions: Jewel Gateway: MS: 2.78m (H) x 3.56m (W) DS: 2.7m (H) x 3.48m (W) South Entrance Wall Wrap: 3m (H) x 7.6m (W) Pillar Wrap – Please contact us for more information Minimum Booking: 4 Weeks Maximum Duration: 12 Weeks Media Rate: $ 9,000/week Production Cost: $ 2,800 (Jewel Gateway) $ 8,000 (4 Pillar Wraps) $ 2,500 (South Entrance Wall Wrap) 13 Information in this document is confidential and strictly for the purposes of this presentation. B1 BILLBOARD A High aesthetic appeal Clutter-free medium with minimal distractions from the surroundings, driving a strong brand message across to the audience. No of Unit(s): 1 Format: Billboard Dimensions: 2.94m (H) x 20.08m (W) Minimum Booking: 4 Weeks Maximum Duration: 8 Weeks Media Rate: $ 4,500/week Production Cost: $ 5,600 14 Information in this document is confidential and strictly for the purposes of this presentation. IMMERSIVE CAPSULE Immersive brand experience Surround audiences with captivating visuals to deliver impactful brand messages as they enter the mall. No of Unit(s): 1 Format: Glass Wrap, Wall Wrap and LCD Screen Dimensions: Please contact us for more information Minimum Booking: 4 Weeks Maximum Duration: 4 Weeks Media Rate: $ 9,500/week Production Cost: $17,500 15 Information in this document is confidential and strictly for the purposes of this presentation. WHEELOCK - PATERSON ENTRANCE Head-on visibility An unmissable head-on site reaching out to all shoppers entering via street level while on the escalator. No of Unit(s): 2 Format: Wall Wrap Dimensions: 2.57m (H) x 3.12m (W) Minimum Booking: 4 Weeks Maximum Duration: 8 Weeks Media Rate: $ 1,500/week Production Cost: $ 1,200 17 Information in this document is confidential and strictly for the purposes of this presentation. PATERSON LINK Grab the attention of drivers An attention-grabbing site with long-dwell time, targeting all drivers who pass through Paterson and Scotts Road leaving the Orchard area. No of Unit(s): 2 Format: Glass Wrap Dimensions: MS: 3.44m (H) x 16.4m (W) DS: 2.15m (H) x 15.34m (W) Minimum Booking: 2 Weeks Maximum Duration: 4 Weeks Media Rate: $ 7,500/week Production Cost: $ 5,000 (one-side) $ 7,700 (two-sides) 18 Information in this document is confidential and strictly for the purposes of this presentation. ION RETAIL GATEWAY Extensive brand exposure and experience leading to busy passage One of the busiest underpasses towards Orchard MRT, ION Orchard and Shaw House, the ION Retail Gateway lends extensive exposure to brands for shoppers to gain a more intimate brand experience. No of Unit(s): 6 side Glass Panels, 1 Head-On Glass Panel + 1 Bulkhead + 4 units x 46 inch LCD screen Format: Glass Wrap, Wall Wrap and LCD Screen Dimensions: Please contact us for more information Minimum Booking: 4 Weeks Media Rate: $ 9,500/week Production Cost: $9,400 19 Information in this document is confidential and strictly for the purposes of this presentation. ION ORCHARD SITE MAPS DIGITAL NETWORKS DIGITAL STATIC (PAPER) Digital Fashion Network Digital Dragon’s Tail Fashion Gateway ION Link Digital Network Digital Carousel ION Retail Network Immersive Capsule B1 Billboard A Outdoor LED Wheelock-Paterson Entrance Paterson Link ION Retail Gateway 20 Information in this document is confidential and strictly for the purposes of this presentation. OUTDOOR LED SITE MAP 21 Information in this document is confidential and strictly for the purposes of this presentation. DIGITAL FASHION NETWORK SITE MAP Warehouse Mango Sephora MAC Cosmetics 22 Information in this document is confidential and strictly for the purposes of this presentation. ION LINK DIGITAL NETWORK SITE MAP 23 Information in this document is confidential and strictly for the purposes of this presentation. DIGITAL DRAGON’S TAIL SITE MAP 24 Information in this document is confidential and strictly for the purposes of this presentation. DIGITAL CAROUSEL SITE MAP 25 Information in this document is confidential and strictly for the purposes of this presentation.
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