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Nice to meet you, I am Xavi! I believe in a world where the majority of women athletes can live from their passion. Where can I have the most fun and make the biggest impact? My intuition drove me to women’s football, a fast-growing sport with a huge potential. From failing to pass a recruitment process for LaLiga in its final stage I became part of the UEFA marketing team at Women’s Euro 2017. At the Euro, I met first-hand the closeness and self-improvement spirit of women’s football. Currently, I lead the communications area of Naru Sports, a young and experienced company in the women’s football field. Besides creating content for my blog, I help in the organisation of Fútbol Para la Igualdad congress and develop digital marketing and consultancy projects for sports entities. To date, I have written a 130 posts, given 15 speakings and published 3 ebooks. Shall we know better each other? I invite you to keep reading! Xavi Bové Women’s Football Marketing Empathic, creative and hard-working. My goal is to improve women’s football with marketing. My magic, showing up everyday and nonstop learning. [email protected] +34 664 196 432 Education Digital Marketing Postgraduate Degree (May 2017 - Oct 2017) ESIC Business & Marketing School, Barcelona, Spain Strategic Marketing Postgraduate Degree (May 2016 - Oct 2016) ESIC Business & Marketing School, Barcelona, Spain Football Communication & Digital Media (Oct 2015 - Dec 2015) Sports Business Institute, Barcelona, Spain Sports Marketing Specialised Course (Mar 2015 - May 2015) ESIC Business & Marketing School, Barcelona, Spain Bachelor Business Administration (2013-2014) University of Plymouth, United Kingdom *Certificate of Achievement: Viride Business Plan Marketing and Trade Management Degree (2010-2013) ESIC Business & Marketing School, Barcelona, Spain Expertise Communications Manager (August 2017 - Currently) Naru Sports, Barcelona, Spain · Women athletes communications, media and sponsorship · Communications strategy definition and execution · Brand identity development, globally and per projects · Digital marketing campaigns planning UEFA Marketing Volunteer (Jul 2017 - Aug 2017) UEFA Women’s Euro 2017, Breda, The Netherlands · Brand assets supervision · Sponsorship activations coordination · Youth Programmes activities organisation · Food & Beverages concessions supervision Women’s Football Marketing Writer (April 2017 - Currently) www.xavibove.es · Thoughts about improving women’s football marketing · Areas as sponsorship, strategy, digital, fan experience or events · 112 posts, 3 ebooks, 13 videos Marketing Manager (Jul 2015 - May 2017) RallyClassics, Vilanova del Vallès, Spain · Sponsorship management and activation · Business development · Media and press relationship management · Social Media management Project Leader (Jan 2016 - Aug 2017) INsports Management, Barcelona, Spain · Commercial account management · Content creation and development · Public relations at sports events Sports Writer (Jul 2015 - Jan 2016) Fútbol Finanzas · www.futbolfinanzas.com · Sports business analysis · 40 posts Marketing Coordinator (Jun 2014 - Jul 2015) Gimnàstic de Tarragona, Tarragona, Spain · Sponsorship management and activation · Marketing revenues monitoring · Communication campaigns development · Hospitality area supervision during games · Graphic design and corporate image Skills English IT Tools Advanced (TOEFL: 92/120, Mar 2012) Office · Word Portuguese · Power Point Basic (started in 2017) · Excel · Access Spanish Native Adobe: · Illustrator Catalan · Photoshop Native · In Design Speakings Guest speaker · ESIC Generation (Apr 2018) ESIC Business & Marketing School, Barcelona, Spain Lecturer · Women’s football Marketing (Feb 2018) UCFB, Manchester Campus, United Kingdom Radio guest · Women’s Football in Spain (Nov 2017) IB3 Radio, Mallorca, Spain Lecturer · Marketing Lessons From WEURO (Oct 2017) Sports Business Institute, Barcelona, Spain Guest speaker · Marketing in WEURO 2017 (Sep 2017) Fútbol Para La Igualdad, Mallorca, Spain Guest speaker · Social Media Workshop (Aug 2017) FC Barcelona Girls Camp 2017, Barcelona, Spain Marketing jury member · “New business ideas” (May 2017) ESIC Business & Marketing School, Barcelona, Spain Guest speaker 7x · Open Day ESIC (2015 - 2017) ESIC Business & Marketing School, Barcelona, Spain Publications Players and Social Media (Jan 2018) Digital Marketing for FC Barcelona (Sept 2017) Sponsorship and Social Media in Europe (Aug 2017) Others Event organisation (Jan 2017 - Currently) Fútbol Para La Igualdad, Mallorca, Spain U14 Futsal Coach (Sep 2016 - May 2017) AEE La Sedeta, Barcelona, Spain Event collaborator (Aug 2015) Sports Business Institute, Barcelona, Spain Sports volunteer (Feb 2014 - Mar 2014) Plymouth Special Olympics, Plymouth, United Kingdom Marketing intern (Oct 2012 - Mar 2013) Qrenta, Barcelona, Spain Shall we do something remarkable?.
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