TV VIEWING REPORT LINEAR TV CONSUMPTION DURING the COVID -19 PANDEMIC and NZ LOCKDOWN PERIOD 2

TV VIEWING REPORT LINEAR TV CONSUMPTION DURING THE COVID -19 PANDEMIC and NZ LOCKDOWN PERIOD 2

TV VIEWING AUDIENCE DURING COVID-19

New Zealanders turned to television in large numbers during the Covid-19 pandemic. This report tracks viewing from the period commencing 8th March (when we first started realizing Covid-19 might affect New Zealand) and how numbers tracked week by week through Lockdown until the first full week into Level 2 (week commencing 17 May). It also compares the 8-week Lockdown period with the same period last year. Viewership to news and current affairs programming increased markedly, while time spent viewing and all-day audiences were up too, and growth was across a range of demographics. Viewing peaked around the middle of April however audiences continue to be higher than normal in this last week. With winter upon us and continued interest in global news as well as a hunger for distraction we expect TV viewing levels to remain strong.

2 WEEK BY WEEK TRACKER Week commencing 8 th March to Week commencing 17 th May 4

WEEK BY WEEK

News Hour (1800-1900) and Current Affairs (1900-1930) In the week of 8th March, the News Hour audience was around 1 million people; this increased by 42% to just under 1.48 million in the week of 22nd March, further increasing to 1.57 million in the week commencing 5th April. Over the seven-week core Lockdown period, levels remained very high at an average of 1.49 million. The 7pm-7.30pm Current Affairs slot saw very similar levels of growth and stability throughout the period. In this last week of tracking (17th May) the News Hour audience is 23% higher than 8th March, while 7-7.30pm is 11% ahead.

Daytime Daytime audience increase was massive, with a 92% growth to the peak in the week of 12th April. The audience in the week of 17th May is 14% higher than the week of 8th March.

Time spent viewing Time spent viewing per day increased by 45% to a peak of just over 3 hours in the week of 12th April. It is now at 2 hours 12 minutes, 6% higher than 8th March.

4 TIMESLOT VIEWING LEVELS - NEWS HOUR AND CURRENT AFFAIRS - BY WEEK The “News Hour” (6-7pm) audience is up 23%; while 7pm viewership is 11% higher than pre-lockdown

1,800 Level 4 Lockdown Easter Level 3 commenced Level 2 commenced commenced 26.03.2020 10.04.2020 – 13.04.2020 28.04.2020 14.05.2020 1,565 1,600 1,538 1,513 1,488 1,474 1,488 1,487 1,484 1,475 1,456 1,463 1,4471,428 1,427 1,400 1,358 1,315 1,271 1,292 1,285 1,237 1,200 1,161

1,050 Audience (000’s) Audience 1,000

800

600 08.03.2020 15.03.2020 22.03.2020 29.03.2020 05.04.2020 12.04.2020 19.04.2020 26.04.2020 03.05.2020 10.05.2020 17.05.2020 Weeks – w/c Sunday

18h-19h00 19h-19h30

Source: Nielsen Television Audience Measurement All People 5+, Total TV, Consolidated data up to 17 May 2020 – AUD (000’s) AUD (000’s) - the average number of people (or homes) in a target market who were watching a specific event or time band each minute, expressed in absolute figures for that demographic TIMESLOT VIEWING LEVELS MID-LATE PEAK TIME (1930-2230) BY WEEK In the first week of Level 2, overall peak-time audiences have levelled off at similar levels to pre-lockdown

1,600 Level 4 Lockdown Easter Level 3 commenced Level 2 commenced commenced 26.03.2020 10.04.2020 – 13.04.2020 28.04.2020 14.05.2020 1,500 1,449 1,400

1,300 1,207 1,200 1,173 1,089 1,100 1,038 1,048

1,000 Audience (000’s) Audience

900 791 800

700 711

600 08.03.2020 15.03.2020 22.03.2020 29.03.2020 05.04.2020 12.04.2020 19.04.2020 26.04.2020 03.05.2020 10.05.2020 17.05.2020 Weeks – w/c Sunday

18h-22h30 19h30-20h30 20h30-21h30 21h30-22h30

Source: Nielsen Television Audience Measurement All People 5+ Consolidated data up to 17 May 2020 – AUD (000’s) AUD (000’s) - the average number of people (or homes) in a target market who were watching a specific event or time band each minute, expressed in absolute figures for that demographic TIMESLOT VIEWING LEVELS ALL DAY AND DAY TIME (0700-1800) BY WEEK Daytime audiences remain higher than pre-lockdown in the first week of Level 2

700

600 586 551 500

400 403 377 342 345 300 304 280 Audience (000’s) Audience 254 200

100 Level 4 Lockdown Easter Level 3 commenced Level 2 commenced commenced 26.03.2020 10.04.2020 – 13.04.2020 28.04.2020 14.05.2020

0 08.03.2020 15.03.2020 22.03.2020 29.03.2020 05.04.2020 12.04.2020 19.04.2020 26.04.2020 03.05.2020 10.05.2020 17.05.2020 Weeks – w/c Sunday

All Day Breakfast 7-9am Daytime 9am-6pm

Source: Nielsen Television Audience Measurement All People 5+, Total TV, Consolidated data up to 17 May 2020 – AUD (000’s) AUD (000’s) - the average number of people (or homes) in a target market who were watching a specific event or time band each minute, expressed in absolute figures for that demographic TIME SPENT VIEWING ALL DAY BY WEEK Time spent peaked at just over 3 hours, in the first week of Level 2 remains 6% higher than pre-Lockdown

Level 4 Lockdown Easter Level 3 commenced Level 2 commenced 10.04.2020 – 13.04.2020 28.04.2020 200 commenced 26.03.2020 14.05.2020 181 174 175 170 173 165 157 153 150 135 132 125

100 Time spent (minutes) spent Time

0 08.03.2020 15.03.2020 22.03.2020 29.03.2020 05.04.2020 12.04.2020 19.04.2020 26.04.2020 03.05.2020 10.05.2020 17.05.2020 Weeks – w/c Sunday

Source: Nielsen Television Audience Measurement All People 5+ Consolidated data up to 17 May 2020 – AUD (000’s) Total TV, Time spent viewing – ATV – All Day viewing in minutes ATV: Of the total number of people in the target market (potential audience), the number of minutes each person viewed of a specific event. This variable considers the potential of the target, even if many individuals in the target audience did not watch the event being analysed SOLO VERSUS CO-VIEWING (VIEWING WITH OTHERS) - ALL DAY – WEEKLY TREND All Day co-viewing increased by over 20% in the core Lockdown period and remains higher than pre-Lockdown

100%

90%

80% 41% 44% 46% 47% 49% 50% 50% 51% 50% 48% 48% 70%

60%

50%

40% Co-viewing Solo 30% 59% 56% 54% 53% 51% 50% 50% 49% 50% 52% 52% 20%

10%

Weeks – w/c Sundays

Source: Nielsen Television Audience Measurement, consolidated data up to 17 May 2020; Total TV, All Day Viewing YEAR ON YEAR COMPARISON LOCKDOWN PERIOD Weeks 13 – 20 1 1

YEAR ON YEAR COMPARISON

When comparing the same time period (Weeks 13-20*) to 2019, viewing audiences and time spent viewing was higher across all key demographics. For the News Hour, the increase in ratings is 27% for All People 25-54 and All People 18-39, and 30% for Household Shoppers with Kids. Time spent viewing was on average 17% higher than the same period in 2019. Co-viewing (viewing with others) was significantly higher during the Lockdown period. In peak time for the entire 2019 year co-viewing was 51% (with solus viewing 49%). During Lockdown 57% of peak time viewing was co-viewing.

11 *Weeks 13-20: 24.03.2019 – 18.05.2019; 22.03.2020 – 16.05.2020 NEWS HOUR AND PEAK TIME RATINGS BY DEMO – YEAR ON YEAR COMPARISON

News Hour (1800-1900) All Peak time (1800-2230) 40.0 35.0

+24% +9% +9% 35.0 +30% 30.0 +9% +27% 30.0 25.0 25.0 20.0 20.0

+27% +7% AUD % AUD AUD % AUD 15.0 15.0 10.0 10.0

5.0 5.0

0.0 0.0 All People All People All People HHS with All People All People All People HHS with 5+ 25-54 18-39 Kids 5+ 25-54 18-39 Kids Weeks 13-20 2019 27.3 22.5 13.2 24.3 Weeks 13-20 2019 26.4 23.5 14.1 26.4 Weeks 13-20 2020 33.8 28.5 16.7 31.7 Weeks 13-20 2020 28.9 25.7 14.8 28.9

Source: Nielsen Television Audience Measurement, Weeks 13 – 20: 24.03.2019 – 18.05.2019; 22.03.2020 – 16.05.2020, consolidated data up to 9 May 2020 – Total TV, AUD % AUD % - the average viewing audience for a demographic expressed as a percentage of the relevant Universe Estimate, also known as TARP (Target Audience Rating Point) AVERAGE DAILY REACH BY DEMO ALL DAY – YEAR ON YEAR COMPARISON

70.0 +3% +3% 60.0 +5%

50.0 +4% 40.0

30.0 Average Daily Reach % DailyReach Average 20.0

10.0

0.0 All People 5+ All People 25-54 All People 18-39 HHS with Kids Weeks 13-20 2019 56.7 55.6 39.5 61.0 Weeks 13-20 2020 58.6 58.2 41.1 62.9

Source: Nielsen Television Audience Measurement, Weeks 13 – 20: 24.03.2019 – 18.05.2019; 22.03.2020 – 16.05.2020, consolidated data up to 9 May 2020 – Total TV, AUD % - Total TV, Average Daily Reach % Average Daily Reach % - the sum of the number of unique viewers who have seen at least one minute of an event or time band across the day, averaged across a period of time (days),expressed as a percentage. TIME SPENT VIEWING PER DAY BY DEMO – YEAR ON YEAR COMPARISON

03:21 +21%

02:52 +19% +17%

02:24

01:55

+12% 01:26

00:57

Time spent viewing per day hh:mm day per viewing spent Time –

ATV ATV 00:28

00:00 All People 5+ All People 25-54 All People 18-39 HHS with Kids Weeks 13-20 2019 02:21 02:12 01:17 02:32 Weeks 13-20 2020 02:48 02:34 01:26 03:04

Source: Nielsen Television Audience Measurement, Weeks 13 – 20: 24.03.2019 – 18.05.2019; 22.03.2020 – 16.05.2020, consolidated data up to 9 May 2020 - Total TV, Time spent viewing – ATV – All Day viewing ATV: Of the total number of people in the target market (potential audience), the number of minutes each person viewed of a specific event. This variable considers the potential of the target, even if many individuals in the target audience did not watch the event being analysed CO-VIEWING (VIEWING WITH OTHERS) MUCH HIGHER DURING LOCKDOWN PERIOD Year on Year comparison: Co- V i e w i n g - P e a k t i m e

Viewing breakdown Full Year 2019 - Peak Viewing breakdown during Lockdown – Peak

Co- Co- Solus Solus viewing viewing 49% 43% 51% 57%

Source Nielsen Television Audience Measurement 1 Jan – 31 December 2019, Weeks 13 – 20 2020: 22.03.2020 – 16.05.2020, consolidated data up to 9 May 2020 Solo versus Non-Solo viewing, Peak time = 1800 - 2230 CO-VIEWING (VIEWING WITH OTHERS) MUCH HIGHER DURING LOCKDOWN PERIOD Year on year comparison: Co - V i e w i n g - A l l D ay

Viewing breakdown Full Year 2019 – All Day Viewing breakdown during Lockdown – All Day

Co- Co- Solus Solus viewing viewing 56% 44% 49% 51%

Source Nielsen Television Audience Measurement 1 Jan – 31 December 2019, Weeks 13 – 20 2020: 22.03.2020 – 16.05.2020, consolidated data up to 9 May 2020 Solo versus Non-Solo viewing, All Day 2am-2am TOP PROGRAMMES LOCKDOWN PERIOD 2020 MOST POPULAR PROGRAMMES Top 20 Programmes Linear TV – All People 25 - 54

RANK PROGRAMME CHANNEL AUD% NO. OF EPISODES 1 1 News TVNZ 1* 15 56 2 Eat Well For Less? New Zealand TVNZ 1* 11.8 3 3 Hyundai Country Calendar TVNZ 1* 11.7 7 4 Seven Sharp TVNZ 1* 10.5 35 5 Bradley Walsh & Son Breaking Dad TVNZ 1* 10.5 4 6 Fair Go TVNZ 1* 9.7 2 7 Crocodile Dundee Three* 9.2 1 8 Dog Squad Puppy School TVNZ 1* 9 2 9 Despicable Me Three* 9 1 10 Extreme Cake Makers TVNZ 1* 8.7 4 11 Minions Three* 8.6 1 12 1 Breaking News TVNZ 1* 8.6 53 13 Best of Good Sorts TVNZ 1* 8.6 1 14 Sunday(PM) TVNZ 1* 8.5 7 15 Highway Cops TVNZ 1* 8.1 2 16 The Celebrity Chase TVNZ 1* 8.1 1 17 Lego Masters (USA) Three* 8.1 8 18 Despicable Me 3 Three* 8 1 19 Shortland Street TVNZ 2* 7.7 24 20 Newshub Live at 6pm Three* 7.7 56

Source: Nielsen Television Audience Measurement Average combined episodes (programmes grouped by same programme title) – 22.03.2020 – 16.05.2020; All Day (2am – 2am) * = Parent Channel and +1 Channel MOST POPULAR PROGRAMMES Top 20 Programmes Linear TV – Household Shoppers with Kids RANK PROGRAMME CHANNEL AUD% NO. OF EPISODES 1 1 News TVNZ 1* 14.6 56 2 Minions Three* 12.3 1 3 Eat Well For Less? New Zealand TVNZ 1* 12.2 3 4 Despicable Me Three* 12 1 5 Hotel Transylvania 2 TVNZ 2* 11.9 1 6 Lego Masters (USA) Three* 11.5 8 7 Hyundai Country Calendar TVNZ 1* 11.1 7 8 Despicable Me 3 Three* 10.7 1 9 The Emoji Movie TVNZ 2* 10.4 1 10 Fair Go TVNZ 1* 10.2 2 11 Married At First Sight Three* 10.1 12 12 Seven Sharp TVNZ 1* 10 35 13 Crocodile Dundee Three* 9.9 1 14 Shortland Street TVNZ 2* 9.8 24 15 Bradley Walsh & Son Breaking Dad TVNZ 1* 9.7 4 16 1 Breaking News TVNZ 1* 9.7 53 17 Hotel Transylvania 3 TVNZ 2* 9.6 1 18 Highway Cops TVNZ 1* 9.1 2 19 David Lomas Investigates Three* 9 5 20 Dog Squad Puppy School TVNZ 1* 9 2

RANK PROGRAMME CHANNEL AUD% NO. OF EPISODES 1 1 News TVNZ 1* 8 56 2 Eat Well For Less? New Zealand TVNZ 1* 6.6 3 3 Despicable Me Three* 6.4 1 4 Hotel Transylvania 2 TVNZ 2* 6.1 1 5 Lego Masters (USA) Three* 6.1 8 6 Shortland Street TVNZ 2* 6 24 7 Despicable Me 3 Three* 5.9 1 8 The Bachelorette New Zealand TVNZ 2* 5.8 6 9 Best of Good Sorts TVNZ 1* 5.6 1 10 Hyundai Country Calendar TVNZ 1* 5.5 7 11 Trolls Three* 5.5 1 12 Seven Sharp TVNZ 1* 5.5 35 13 Thor Ragnarok TVNZ 2* 5.4 1 14 Crocodile Dundee Three* 5.2 1 15 Married At First Sight Three* 5.2 12 16 Jurassic World Fallen Kingdom Three* 5.2 1 17 Minions Three* 5.1 1 18 Newshub Live at 6pm Three* 4.9 56 19 Dog Squad Puppy School TVNZ 1* 4.7 2 20 1 Breaking News TVNZ 1* 4.7 53