Stakeholder analysis – a key tool for successful implementation
Kari Hege Mørk, Stakeholder Managgger, Sheringham Shoal Offshore Windfarm
1 - Classification: Internal 2011-02-09 Who is a stakeholder?
• Someone being affected by the project • Someone who has influence on the project • A named organisation or person
2 - Classification: Internal 2011-02-09 Why is stakeholder analysis important?
• Ensures focus on the critical issues: − Focus − Planning − Timi ng
• It supports the Statoil values: Open and honest communication • Early consultation to identify issues at an early stage • A new industry needs new, sustainable solutions • The quickest way to find solutions
3 - Classification: Internal 2011-02-09 Stakeholder activities at many levels
• Statoil Management level Scira Offshore Energy Ltd
− Get to know the UK business Board of Directors − Building trust in UK to a new developer Advisory Committee − Mature own organisation for investment General decision Manager
Project Statoil • Sheringham Shoal Project Director (as Manager for Scira) Economy − Central and local governmental bodies
• Consents, licences, leases incl conditions QA & Risk Stakeholder Manager • New regulations Manager − Necessary Agreements
• Grid connection Plant Manager/ Facilities O&M Project • LdLandowners Preparation Manager − Critical local issues • Fishing activities • Harbour development
4 - Classification: Internal 2011-02-09 Stakeholder analysis to ensure right focus
Issue Stakeholder Quality of relation View point Level of Influence Importance +/0/- Agree/Neutral/Disagree High/Medium/Low 1/2/3
Conflict with military MoD + Disagree High3 Radar – document sufficient solution
Uncertain ROC regime BERR 0 Neutral High 3
Compliance with OFGEM 0 Neutral Medium 2 onshore consent DEFRA 0 Neutral Medium 2 NNDC + Agree Medium 1 BDC 0 Agree Medium 1 NCC 0 Agree Low 1 STC 0 Agree Low 1 WTC 0 Agree Low 1 Traffic Authorities 0 Disagree Low 1
Compliance with BERR + Agree High offshore consent Crown Estate + Agree Medium
Conflict with Landowners + Disagree Medium ldlandowners TtTenants 0 Disagree Low Neighbours 0 Disagree Low
Conflict with fishermen Individual fishermen + Disagree Medium Fishermens - Disagree Medium organisations
Conflicting interests Natural England 0 Disagree Low with tourists and RSPB 0 Disagree Low bird watchers
5 - Classification: Internal 2011-02-09 Presentation of stakeholder criticality
NGOs NATS Fishermen’s org/ Ministry of Tenants Individual Neighbours fishermen Defence Disagree Tourists
Local Society Civil Aviation Auth. EdFE BERR – Maritime & ROC Coastguard Agency NGT n project
oo TlTelecom, W Wtater & DfDefra - Piling Sewage, Traffic Auth. Ofgem
View Landowners The Mo NN Community Partnership BERR - Consent e North Norfolk DC ee Nor fo lk CC Broadland DC Local Town & Perish Counc. Wells Harbour Authorities Agr Local Business Forums Crown Estate Commercial users of WH
Low Influence on project High
6 - Classification: Internal 2011-02-09 Risk Matrix used for daily follow -up
NGOs NATS Fishermen’s Ministry of Tenants org/ Neighbours Defence Disagree Tourists Individual fishermen
ct Local Society ee Civil Aviation Auth. Maritime & Coastguard Agency EdFE BERR – ROC Telecom, Water & NGT Sewage, Traffic Auth. Ofgem Defra - Piling iew on proj iew on VV The Mo Landowners NN Community BERR - Partnership North Norfolk DC Consent Norfolk CC Broadland DC Local Town & Crown Estate
Agree Perish Counc. Wells Harbour Local Business Authorities Forums[<5MNOK] Comme rc ia l use r s ofWHf WH Low Influence on High project
7 - Classification: Internal 2011-02-09 Policy Sheets prepared for Critical Stakeholders
• Relevant Governmental Department: Support Regime • Relevant Governmental Department: Consent • Ministry of Defence: Radar Solution • CEttCrown Estate: LALease Agreement • Fishermen: Conflict of interest, use of offshore area • Wells Harbour Development of harbour facilities • North Norfolk/Broadland DC Consents • EdFE/NGT Grid Agreements • Ofgem New regulations • Landowners Onshore Cable Route • The Mo Visitor Centre in Sheringham
8 - Classification: Internal 2011-02-09 Stakeholder: Fishermen Responsible: Rune/Kari Hege IssuePolicy SheetStkhldStakeholders Qua lity o f Viewpoi nt LlfLevel of ItImportance relationship (position) Influence
1. Compensation for 3 independent fishermen disruption during surveys fishing offshore at the field. + Disagree Medium 2 and in construction phase Represents 70% (?) of all 2. Potential for conflict / commercial activity at the field demonstrations during 5-7 fishermen fishing more survey/construction sporadically offshore at the 0 Disagree Medium 2 3. Compensation for field, but member of local permanent area fisheries organisations - Disagree Low 2 confiscation? Local fisheries org organising near shore (along the cable route) mostly part time fishers Main arenas for contact: Attitudes and actions - Direct communication (e- Issue 1: mail/letters/telephone) Deleted for confidentiality reasons. -Through Scira compensation negotiator: -Through Scira FLO: -Scira Newsletter and other communication activities
Main contact Individual fishermen (list established) North Norfolk and Wells Inshore Fishermen’s org. North Norfolk Shellfishermen (currently9 - Classification: inactive?) Internal 2011-02-09 Stakeholder management
NGOs • Stakeholder management NATS Fishermen’s Ministry of Tenants org/ Neighbours Defence − The quickest way to find good solutions Disagree Tourists Individual fish ermen • Stakeholder Analysis Local Society Civil Aviation Auth. Maritime & − Ensures focus on critical issues Coastguard Agency EdFE BERR – ROC Telecom, Water & NGT
n project Sewage, Traffic Auth. Defra - Piling
oo Ofgem • Focus • Planning View The Mo Landowners NN Community BERR - Partnership North Norfolk DC Consent • Timing Norfolk CC Broadland DC ree
gg Local Town & Crown Estate
A Perish Counc. Wells Harbour Local Business Authorities • AkA key tool lf for successf u lil imp lementat ion Forums[<5MNOK] Commercial users of WH Low Influence on High project
10 - Classification: Internal 2011-02-09 Thank you
Stakeholder analysis – a key tool for succesful implementation
Kari Hege Mørk Stakeholder Manager Sheringham Shoal Offshore Windfarm [email protected], tel: +47 95 20 91 91 www.statoil.com
11 - Classification: Internal 2011-02-09