return on sponsorship report contents
Uptown Art Fair 2 2017 Sponsors 3 Overview and History 4 2017 Art Fair Overview 5 – 15 Artists 5 Commemorative Artist and Print 5 Artist Awards 6 Performance Stage presented by GO Radio 7 Beer Gardens presented by Indeed Brewing Company 8 Food Vendors 8 Culinary Arts Competition presented by Kitchen Window 9 Subaru Family Imagination Station 10 New Horizon Academy Youth Art Fair 11 US Bank Community Possible Charitable Partners Tent 12 Metro Transit “Art Pass” 13 AAA Minneapolis Bike Valet 13 Recycling presented by Sons of Norway 14 VIP Hospitality 14 Uptown Information Booth presented by Stutsman Realty 15 Volunteers 15 Attendance Facts & Figures 16 Media Overview 17 Television Coverage & Examples 18 – 21 Print Coverage & Examples 22 – 23 Radio Coverage 24 Online Coverage & Examples 25 – 29 Social Media Report & Examples 30 – 31 Advertising Report & Examples 32 – 34 Newswire Coverage 35 On-site Impressions & Examples 36 – 38 Results and Outcomes 39
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uptown art fair 2017
The vision of the Uptown Art Fair is to bring art to people of all ages, cultures and backgrounds; and to draw traffic and add vibrancy to Uptown Minneapolis. We foster an appreciation of the arts and provide a showcase and sales outlet for professional and amateur artists from around the country. Produced by the Uptown Association since 1973, the art fair is the Association’s primary fundraising event as well as economic engine for the community, generating revenue that pay for numerous local projects.
In 2017, more than 379,000 people attended this nationally acclaimed, award-winning event that featured non-stop musical entertainment, one of the only youth art fairs in the state showcasing 80 talented young people, art activities for the entire family, fine food and refreshments from over 25 vendors, a culinary arts stage and a charitable partner program that highlights caring and giving organizations in our community
The Uptown Art Fair is a labor of love made possible by hundreds of volunteers, the generosity of sponsors, the kindness of local businesses and those who support the arts. In our humble (and admittedly biased) opinion, it’s the best fair around. We hope you enjoyed your experience with us and look forward to partnering with us again in 2018 on August 3 – 5!
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overview
The Uptown Art Fair, now having celebrated its 54th year, takes over the commercial district in Uptown Minneapolis.
What began as a neighborhood art sale just down the block from what is now Calhoun Square has developed into a nationally recognized event. The Uptown Art Fair caters to tourists, art enthusiasts, artists, and festival-goers from around the country.
Over the years, proceeds from the Uptown Art Fair have funded bicycles for police officers, a 3-phase business marketing study, an environmental planting project, 46 bike racks, community graffiti clean-up events, an awards program honoring local businesses, art installations of utility boxes, networking opportunities for residents and
businesses, and visitor maps just to name a few.
history
55 years ago, a group of local businessmen and women in the Uptown Commercial Club tried to develop ways to increase traffic and draw more people to the core of Uptown. In the late 1950’s, the Uptown area had fallen on hard times so there was interest by area businesses and residents to regain the popularity of the past. One idea was an art fair and the Uptown Art Fair was born!
The first Uptown Art Fair was held in 1964 and featured 146 artists selling their wares on folding tables on the sidewalk. It brought art into everyday life onto the streets of an urban neighborhood and brought increased attention to the business district in the Hennepin – Lake area. Throughout the 1960’s, Uptown continued to gain a reputation as an “artsy” neighborhood and the Art Fair added to that perception. In later years, the newly formed merchants association, the Uptown Association, took over the production of the event and new ideas emerged to make the event bigger and better. One key idea was to increase the quality of the show and attract new artists through the development of a jury system that required higher artist standards than before.
Since then, the Uptown Art Fair has evolved into an internationally recognized 3 day fine arts festival and one of the top 10 fine arts festivals in the country. With over 440 vendors participating including; artists, food, and sponsors, and an attendance of 379,000 art enthusiasts enjoying the show in 2017, the event is the largest art fair in the state of Minnesota and second only to the Minnesota State Fair in number of attendees.
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2017 art fair overview
artists
SELECTION PROCESS
The Uptown Art Fair follows an arduous three-day jury process using a state-of-the-art online application and jury process called ZAPP™. Five highly knowledgeable artists, instructors, and experts in the industry comprise the jury panel that handpicks exhibitors after previewing projections of artist’s images on large screens.
Only previous year’s award winners receive invitations to exhibit in the next year. In 2017 a total of 765 artists applied to exhibit in the Art Fair, with only approximately 340 spots available. As such, it is an honor to be invited to exhibit at the Uptown Art Fair.
2017 EXHIBITING ARTISTS This year’s exhibiting artists traveled from 32 states and 2 countries. A total of 111 exhibitors responded to our artist survey, reporting sales over $600k of art in 2017, averaging approximately $5,500 per artist. Artists share that the Uptown Art fair was their most successful event of the season and, in some cases, of their career.
2017 commemorative artist | nicole houff
Each year, the Uptown Art Fair selects a commemorative artist to represent the quality and dedication our artists bring to the Art Fair. The 2017 selection was Nicole Houff, an 18-year Uptown Minneapolis resident, who has a self- proclaimed “mild obsession” with Barbie. She’s photographed the doll and cultural icon in more than 100 scenes, producing studio-quality prints that evoke whimsical, often satirical situations.
An Uptown Art Fair award winner, Houff created an original photograph specifically for the 2017 Commemorative Poster. She put thought into the combination of what Uptown meant to her personally, and the iconic marquee of the Uptown Theatre.
“I love that Barbie is a conversation starter. People come up and talk to me at my booth about what she means in today’s culture,” said Houff. I was greatly honored to be this year’s Uptown Art Fair commemorative artist and enjoyed having many conversations with fair goers.”
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artist awards
During the Art Fair, twelve expert judges representing each of the media fields select the 2017 Uptown Art Fair “Best of Show” and “Artists of Merit” winners. Winners of the “Best of Show” are honored at the Artist Brunch hosted by Cowboy Slim’s. A “Best of Best of Show” winner is also selected for special recognition and an additional cash prize. “Best of Show” winners in each media receives a $500 check recognizing their excellence, while the “Best of the Best” receives a $750 check. In addition, all “Best of Show” winners are invited to forego the 2018 application process and exhibit at the event free of fees in the location of their choice. Best of best of show best of show STEVE WEWERKA Photography | St. Paul, MN CHRISTINA SMITH 2-D Mixed Media | Fayetteville, AR
LUKE PROCTOR 3-D Mixed Media | Mt. Horeb, WI
ROBERTA POLFUS Ceramics | Oak Park, IL
JEFF CONDON Drawing | Grand Rapids, MI
BILLIE BARTHELEMY Fiber | Pinewood, MN
WILLIAM ORTMAN Glass | Columbus, OH
JOHN RUFF Jewelry | Springfield, MO
WILLIAM McCARTHY Painting | Hamden, CT
STEVE WEWERKA Photography | St. Paul, MN
HOLLY FOSS Printmaking | Minneapolis, MN
JEF RAASCH Sculpture | Milwaukee, WI Steve Wewerka Blue Boat PAUL GILLAM Wood | Timbo, AR ARTIST BRUNCH The 2017 Best of Show winners were announced and awarded on Saturday, August 5 at the Artist Brunch hosted by Cowboy Slim’s. Cowboy Slim’s located in the heart of Uptown provided an upscale breakfast as a thank you to exhibiting artists who also received monetary awards in each of 12 mediums. Slim’s is not only a favored destination for many but along with their other restaurant concepts, proudly supports many charities through their Cowboy Jack’s Foundation.
6 performance stage presented by GO RADIO The Go Radio Performance Stage featured a variety of performers from the Twin Cities’ diverse and thriving cultural scene. Our daytime acts located at the Lotus Uptown restaurant delighted music fans of all tastes from Thai, Swing and Irish dance troupes to the musical sounds of Indie Rock, Jazz and Reggae.
2017 performers Amazing Thai Dancers│ Dance Matthew Griswold│ Folk DeKam and Johnson│ Pop Jackson and the Roosters │ Americana Nick Eagon │ Alternative Rock │Vintage Vibe July Fighter │ Indie Rock Our evening bands on Friday and Saturday nights extended the Saving Vinyl City | Funk Pop musical experience to our guests while they enjoyed the nearby Bleeker | Alternative Rock beer garden. Rince na Chroi Irish Dancers │ Dance Dave Sandersfeld │ Indie Rock│ Soul Saving Vinyl City, a five piece funk pop band based out of Minneapolis featuring instruments that range from rock guitar all Sawyer’s Dream │Original Rock the way to brass kicked off the festivities on Friday. Following Saving Elle Casazza │ Soul/Jazz Vinyl City, was the alternative rock band from Canada, Bleeker. Wastrels │ Psychedelic Rock Based outside of Toronto, Bleeker has toured with multiple Sun Dragons │ Alternative headlining bands and brought their true rock ‘n roll spirit to the art Savage Moods │ Rock/Progressive fair stage. Kicking off the evening on Saturday was Brandon Glova better known by his stage name of DJ Bonics. DJ is the hip hop DJ for Bandon “DJ Bonics” Glova | Hip Hop Wiz Khalifa and also a part time DJ in Pittsburgh and Philadelphia. Jeremy Darling │ Multiple Genre Rhythm and Swing │ Dance Dustin Lee │ Americana Vibe Corp │ Alternative Funk & Reggae Radiochurch │ Indie R & B
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beer gardens presented by INDEED BREWING CO.
The guests at the Uptown Art Fair were able to kick back and soak in the live art at the GO MN Performance Stage while enjoying a cold, refreshing brew from Indeed Brewing Company. The beer garden as well as the other beer locations throughout the art fair property featured a variety of beer choices to help everyone relax and cool down. Our partner, Indeed Brewing Company was founded by Rachel Anderson, Nathan Berndt and Tom Whisenand in Minneapolis and sold its first beer in 2012. Today its employees number over 50 and they distribute in three states and counting.
The garden also offered a prime viewing area for the nearby performance stage were musicians and dancers were rocking and clomping throughout the day and evening providing a perfect outdoor summer experience.
food vendors
In Uptown, we LOVE our food, with the Art Fair being no different. The Art Fair boasts a wide variety of dining options, catering to all tastes. While we still had our fan favorites like cheese curds, corn dogs, and mini doughnuts, this year, we added nine unique food trucks to the mix.
2017 food vendors Baja Smoothies Minnesota Grills & Rotisserie Baldys BBQ My Burger Ben & Jerry’s Old Tyme Kettle Korn Bridgeman’s Ice Cream Pimento Jamaican Kitchen Craft Mobile Kitchen Quality Food International Filfillah Restaurant R Taco Fro Yo Soul Red Savoy Pizza Habanero Tacos Specific Foods Jerry’s Lemonade Thelma’s Minnesota Kitchen Window Tom Thumb Donuts K-Town Street Food
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Culinary arts competition presented by KITCHEN WINDOW
Some of the Twin Cities’ hottest chefs and most creative artists battled for culinary supremacy at the 6th annual culinary arts competition. Teams were given three themed ingredients, one secret ingredient, and 30 minutes to create a mouthwatering dish and eye pleasing piece of art. Local food, art and media personalities judged each round scoring the teams on culinary merit, artistic merit, overall creativity and most unique use of the ingredients with the winning team being crowned on Sunday afternoon.
As a special addition, we invited our guests to try their hand at a plating design contest between rounds of the Culinary Arts Competition. Guests submitted their names for a chance to participate where they were given several ingredients and 20 minutes to create the most visual presentation. Special prizes were awarded to the winners.
participating chefs & artists chef artist ** Chris Ikeda | Lake & Irving (2017 WINNERS) Melaine Kell Jourdan Morris | Mill Valley Kitchen Susan Gainen
Zach Cizek | Bollito’s Bethany Madetzke
Keven Giffin | Birch’s on the Lake Greg Lecker
Amy Carter Gina Glynn
Fredy Perdomo | Lotus Uptown Peggy Hall
Ricardo Carmona | Las Tortillas Mexican Restaurant Mari Marks
Adam Desanto | Stella’s Fish Café Victoria Welch
DeSean Hollie | Bardo Mary Rivard
Matt Lepisto | Town Hall Brewery Amanda Vallone
Joshua Hedquist | Copper Hen Rhea O’Shion
Emily Baugus | Pimento Kitchen Danica Bleess
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subaru family imagination station
Subaru was the proud sponsor of the 2017 Family Imagination Station presented by Northern Clay Center. All ages and abilities were welcomed to participate in these free activities which included making a plethora of clay objects including bowls and summer themed projects.
Ongoing pottery wheel demonstrations were also an integral part of the weekend. Guests were able to spend a few hours or a few days at the Subaru Family Imagination Station and uncover their love for clay and the arts. Over 675 pounds of stoneware clay was used in the demonstration area while teaching artists talked about the process of making pottery and answered questions from attendees.
10 new horizon academy youth art fair
Celebrating its 13th year, the New Horizon Academy Youth Art Fair gave young artists an opportunity to shine at the Uptown Art Fair. Bringing together more than 80 up-and-coming artists between the ages of 8 and 18, the youth art fair showcases their talent while allowing them to display, discuss and sell their artwork while keeping all of the proceeds.
The New Horizon Academy Youth Art Fair was held inside Calhoun Square on Saturday and Sunday. Works included everything from photography and painting to wood working and jewelry. This art fair component is an excellent opportunity for youth artists to showcase their work and experience an art fair alongside experience artists. The average sale for the weekend was $250 and the most earned was $825.
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US bank community possible
Charitable partners tent
At the Uptown Art Fair, we believe in our community and all that it has to offer. To that end, we selected four local non- profits to be featured during the weekend. Each of these organizations created a unique and entertaining space including an interactive activity or demonstration which allowed guests to learn more about them and how they make our community special.
Sponsored by US Bank, this tent was a natural fit to their corporative and giving platform of “Community Possible” which focuses on the areas of work, home and play. US Bank believes that the building blocks for our great country are a stable job, a home to call your own and a community connected through culture, arts recreation and play.
participating non-profits
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metro transit art pass
The Uptown Art Fair once again partnered with Metro Transit to provide convenient, reliable and environmentally friendly transportation. On Saturday and Sunday during the Art Fair, thousands of attendees downloaded an “Art Pass” prior to the event on www.uptownartfair.com and www.metrotransit.org, or picked one up on site at the Uptown Information Booth or Metro Transit Information Booth. Valid for complimentary bus and metro line rides to the Uptown Art Fair, and the Powderhorn Art Fair. The Art Pass made it easy to enjoy Minneapolis’ premiere arts weekend; over 10,524 rides were taken over those two days.
AAA minneapolis bike valet
For the eighth year, complimentary bike valet services was available for visitors to the fair. My Bike Project offered free bike valet parking to an average of over 1,500 bikes per day, greatly reducing the auto traffic and providing a stress-free parking experience at the Uptown Art Fair. Sponsored by AAA Minneapolis, the bike corral conveniently located near the Midtown Greenway allowed our guests to park their bikes for free under the supervision of the My Bike Project volunteers.
My Bike Project is a non-profit organization that provies programming and resources to encouraging bicycling and walking in currently underrepresented communities throughout the Twin Cities. The My Bike Project is a program of the Cultural Wellness Center.
13 recycling & organics collection presented by SONS OF NORWAY
Large events like the Uptown Art Fair produce on average 2.44 pounds per person, per day. It is a challenge for an event of our size to implement waste reduction programs but with the help of the Sons of Norway, a local business located right in the heart of Uptown, we are able to coordinate recycling as well as composing of food waste.
In 2017, over 4,000 pounds of recyclables and compostable material were collected.
vip hospitality
As a thank you to our sponsors, the VIP Hospitality area served as a retreat from the August sun and a break from the hustle and bustle of the fair. Metro Transit graciously opened the doors of its major bus hub for the weekend in support of our sponsors, who were invited to sit down and enjoy a wonderful complimentary lunch and dinner thanks to Corner Coffee and Marina Grill.
Our sponsors are essential to the success of the art fair and the VIP Hospitality Area is our way of thanking those who support this event.
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uptown information booth presented by STUTSMAN REALTY, INC. The Uptown Information Booth sponsored by Stutsman Realty is one of the most visited locations during art fair weekend. Manned by one of the Uptown Association’s long standing committees, the Information Booth acts as a concierge for the art fair and all things Uptown. Armed with maps, lists and directories, the knowledgeable team of volunteers was able to help guests locate sponsors, find a particular kind of food or discover a particular artist whose work they loved. In addition, volunteers also distributed complimentary Metro Transit passes for the weekend.
As a bonus, representatives from the Apple Store in Uptown were on hand to help fair-goers take a quick visitor survey one of their iPads. Everyone who took a survey was given a reusable bag from Stutsman Realty filled with valuable products and coupons from local businesses including information on the activities in the Twin Cities surrounding the Super Bowl in February of 2018. A few lucky guests also won stadium blankets donated by Stutsman Realty. volunteers
Volunteers play a valuable role at the Uptown Art Fair. Their support helps keep the event free to the public and truly makes the whole weekend a huge success. The hundreds of volunteers help with a variety of different jobs such as artist registration, beverage sales, artist booth sitters, and much more. The Uptown Association has been dedicated to the community and is proud of the lasting relationships it has formed with volunteers over the years. Families have made volunteering at the Uptown Art Fair a tradition while newcomers are excited to be more involved!
Once at the art fair, the volunteers all received a high quality complimentary t-shirt sponsored by The Ackerberg Group. These unique shirts made it easy for patrons and sponsors to ask for assistance when needed during the art fair. Volunteers were also given beverage coupons and Bridgeman’s ice cream.
15 attendance facts & figures The near perfect weather conditions at the 2017 Uptown Art Fair attracted 379,000 (crowd count calculation). Data is gathered throughout the weekend via public surveys to better serve our audience in years to come. We recognize that the fair draws a diverse audience of loyal attendees and newcomers. 31% of our attendees were first-timers in 2017. In addition, 23% had attended the event between 4-10 times and 19% for more than 10 times. The art fair continues to attract a predominantly female audience of 71.3%. This is advantageous for sponsors in that the reach of their message was maximized while their brand identity was reinforced to return customers.
2017 VISITOR AGE
10% 16% 18 - 25 26 - 35
22% 36 - 45 20% 46 - 55 56 - 65 66+ 21% 11%
2017 VISITOR INCOME
21% 19% UNDER $25,000 $25,000 - 45,000 $46,000 - 75,000 19% 19% $76,000 - 124,000 $125,000+
22%
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Prior to and during the event, the Uptown Art Fair strategically utilizes a wide variety of channels to garner attention and maximize attendance. Preview events, social media, paid advertising, and a complex public relations campaign coordinated by Bellmont Partners round out our efforts. Employing diverse outreach tools and having strong partnerships with the media ensures that we continue to create anticipation and interest in the Uptown Art Fair.
NUMBER EST. MEDIA TYPE EST. REACH OF CLIPS VALUE/COST TELEVISION 61 1,994,694 $887,394
PRINT 13 2,074,448 $518,612
RADIO 232 177,500 $3,000
ONLINE 45 187,708,613 $46,927,153
TOTAL EARNED MEDIA 351 191,955,255 $48,336,159
ADVERTISING 179 14,736,996 $890,921
WIRE RELEASE 190 87,530,473 $21,882,618
TOTAL MEDIA CLIPS 720 294,222,724 $71,109,698
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TELEVISION
Est. Duration Date Time Title Outlet Est. Value Link Audience (sec)
https://app.criticalmention.com/app/#clip/view?2872 7/27/17 3:40 PM CDT Twin Cities Live KSTP 18838 $6,338.00 87 0021/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
https://app.criticalmention.com/app/#clip/view?2872 7/28/17 9:46 AM CDT FOX 9 Buzz KMSP 26087 $5,665.00 26 0022/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
KARE 11 News at https://app.criticalmention.com/app/#clip/view?2872 7/31/17 4:06 PM CDT 4pm KARE 71128 $8,501.00 13 0024/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
KARE 11 News at https://app.criticalmention.com/app/#clip/view?2872 7/31/17 4:28 PM CDT 4pm KARE 71128 $8,501.00 18 0026/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
KARE 11 News at https://app.criticalmention.com/app/#clip/view?2872 7/31/17 4:28 PM CDT 4pm KARE 71128 $8,501.00 18 0025/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
https://app.criticalmention.com/app/#clip/view?2861 8/2/17 9:19 AM CDT FOX 9 Buzz KMSP 25411 $53,711.00 378 2500/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
FOX 9 Morning at https://app.criticalmention.com/app/#clip/view?2872 8/3/17 6:49 AM CDT 6AM KMSP 26860 $8,990.00 13 0027/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
11:11 AM https://app.criticalmention.com/app/#clip/view?2872 8/3/17 CDT KARE 11 Today KARE 11819 $3,748.00 50 0028/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
https://app.criticalmention.com/app/#clip/view?2872 8/3/17 3:37 PM CDT Twin Cities Live KSTP 20933 $20,190.00 95 0030/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
5 Eyewitness News https://app.criticalmention.com/app/#clip/view?2872 8/3/17 4:48 PM CDT at 4:30 KSTP 33806 $25,148.00 63 0031/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
KARE 11 News https://app.criticalmention.com/app/#clip/view?2872 8/4/17 4:45 AM CDT Sunrise KARE 5138 $2,929.00 32 0032/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
WCCO 4 News This https://app.criticalmention.com/app/#clip/view?2872 8/4/17 4:56 AM CDT Morning at 4:30 WCCO 9570 $4,471.00 31 0033/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
WCCO 4 News This https://app.criticalmention.com/app/#clip/view?2872 8/4/17 5:11 AM CDT Morning at 5 WCCO 20471 $8,135.00 33 0035/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
KARE 11 News https://app.criticalmention.com/app/#clip/view?2872 8/4/17 5:20 AM CDT Sunrise KARE 8093 $11,718.00 30 0036/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
KARE 11 News https://app.criticalmention.com/app/#clip/view?2872 8/4/17 5:23 AM CDT Sunrise KARE 8093 $11,718.00 29 0038/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
WCCO 4 News This https://app.criticalmention.com/app/#clip/view?2872 8/4/17 5:23 AM CDT Morning at 5 WCCO 20471 $8,135.00 38 0037/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
5 Eyewitness News https://app.criticalmention.com/app/#clip/view?2872 8/4/17 5:24 AM CDT at 5:00AM KSTP 21303 $16,576.00 18 0040/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
WCCO 4 News This https://app.criticalmention.com/app/#clip/view?2872 8/4/17 5:54 AM CDT Morning at 5 WCCO 20471 $8,135.00 41 0042/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
WCCO 4 News This https://app.criticalmention.com/app/#clip/view?2872 8/4/17 6:01 AM CDT Morning at 6 WCCO 40709 $20,530.00 60 0043/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
WCCO 4 News This https://app.criticalmention.com/app/#clip/view?2872 8/4/17 6:14 AM CDT Morning at 6 WCCO 40709 $10,265.00 43 0045/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
5 Eyewitness News https://app.criticalmention.com/app/#clip/view?2872 8/4/17 6:24 AM CDT AM KSTC 0 $0.00 12 0046/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
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WCCO 4 News This https://app.criticalmention.com/app/#clip/view?2872 8/4/17 6:42 AM CDT Morning at 6 WCCO 40709 $10,265.00 26 0047/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
FOX 9 Morning at https://app.criticalmention.com/app/#clip/view?2872 8/4/17 6:46 AM CDT 6AM KMSP 30331 $40,768.00 216 0048/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
https://app.criticalmention.com/app/#clip/view?2872 8/4/17 7:52 AM CDT 45 News Morning KSTC 8077 $1,832.00 16 0049/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
FOX 9 Morning at https://app.criticalmention.com/app/#clip/view?2872 8/4/17 8:39 AM CDT 8AM KMSP 35630 $39,316.00 216 0050/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
https://app.criticalmention.com/app/#clip/view?2872 8/4/17 8:53 AM CDT 45 News Morning KSTC 10740 $2,421.00 14 0051/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
WCCO Mid- https://app.criticalmention.com/app/#clip/view?2872 8/4/17 9:01 AM CDT Morning WCCO 38367 $23,552.00 113 0052/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
https://app.criticalmention.com/app/#clip/view?2872 8/4/17 9:35 AM CDT FOX 9 Buzz KMSP 26300 $32,488.00 209 0053/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
https://app.criticalmention.com/app/#clip/view?2872 8/4/17 9:51 AM CDT FOX 9 Buzz KMSP 26300 $8,122.00 18 0054/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
11:52 AM 5 Eyewitness News https://app.criticalmention.com/app/#clip/view?2872 8/4/17 CDT Midday KSTP 47475 $15,242.00 43 0055/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
WCCO 4 News at https://app.criticalmention.com/app/#clip/view?2872 8/4/17 5:13 PM CDT Five WCCO 90344 $16,214.00 34 0057/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
https://app.criticalmention.com/app/#clip/view?2872 8/4/17 5:24 PM CDT FOX 9 at 5p KMSP 19958 $11,013.00 173 0058/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
5 Eyewitness News https://app.criticalmention.com/app/#clip/view?2872 8/4/17 6:47 PM CDT at 6:30 KSTP 41716 $11,899.00 38 0059/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
https://app.criticalmention.com/app/#clip/view?2872 8/4/17 9:38 PM CDT 45 News at 9pm KSTC 12231 $6,175.00 30 0061/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
FOX 9 Morning at https://app.criticalmention.com/app/#clip/view?2872 8/4/17 7:46 AM CDT 7AM KMSP 38463 $33,312.00 229 0589/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
FOX 9 Morning at https://app.criticalmention.com/app/#clip/view?2872 8/4/17 6:00 AM CDT 5AM KMSP 30331 $10,192.00 31 1093/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
FOX 9 Morning at https://app.criticalmention.com/app/#clip/view?2872 8/4/17 6:00 AM CDT 5AM KMSP 30331 $10,192.00 35 1580/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
FOX 9 Morning at https://app.criticalmention.com/app/#clip/view?2872 8/4/17 6:00 AM CDT 5AM KMSP 30331 $10,192.00 38 1581/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
FOX 9 Morning at https://app.criticalmention.com/app/#clip/view?2872 8/4/17 6:00 AM CDT 5AM KMSP 30331 $10,192.00 29 3327/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
5 Eyewitness News https://app.criticalmention.com/app/#clip/view?2871 8/5/17 6:30 AM CDT AM KSTP 44576 $21,071.00 18 3751/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
5 Eyewitness News https://app.criticalmention.com/app/#clip/view?2871 8/5/17 6:32 AM CDT AM KSTP 44576 $21,071.00 30 3748/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
5 Eyewitness News https://app.criticalmention.com/app/#clip/view?2872 8/5/17 6:43 AM CDT AM KSTP 44576 $21,071.00 48 0064/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
FOX 9 Morning https://app.criticalmention.com/app/#clip/view?2871 8/5/17 7:02 AM CDT Saturday KMSP 30816 $6,964.00 33 3738/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
FOX 9 Morning https://app.criticalmention.com/app/#clip/view?2871 8/5/17 8:01 AM CDT Saturday KMSP 24901 $4,648.00 55 3693/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
20
5 Eyewitness News https://app.criticalmention.com/app/#clip/view?2872 8/5/17 8:08 AM CDT AM KSTP 38833 $10,733.00 18 0069/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
5 Eyewitness News https://app.criticalmention.com/app/#clip/view?2872 8/5/17 8:11 AM CDT AM KSTP 38833 $32,199.00 179 0070/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
5 Eyewitness News https://app.criticalmention.com/app/#clip/view?2871 8/5/17 8:32 AM CDT AM KSTP 38833 $10,733.00 27 3735/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
KARE 11 News https://app.criticalmention.com/app/#clip/view?2872 8/5/17 8:35 AM CDT Saturday KARE 33481 $8,691.00 23 0071/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
FOX 9 Morning https://app.criticalmention.com/app/#clip/view?2872 8/5/17 8:37 AM CDT Saturday KMSP 24901 $4,648.00 11 0072/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
https://app.criticalmention.com/app/#clip/view?2871 8/5/17 2:19 PM UTC N/A N/A 62287 $11,179.00 N/A 3731/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
5 Eyewitness News https://app.criticalmention.com/app/#clip/view?2872 8/5/17 5:17 PM CDT at 5 KSTP 42665 $10,333.00 18 0073/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
5 Eyewitness News https://app.criticalmention.com/app/#clip/view?2872 8/5/17 5:19 PM CDT at 5 KSTP 42665 $10,333.00 12 0074/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
5 Eyewitness News https://app.criticalmention.com/app/#clip/view?2872 8/5/17 6:03 PM CDT at 6 KSTP 31162 $9,007.00 28 0075/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0 WCCO 4 News Sunday Morning at https://app.criticalmention.com/app/#clip/view?2872 8/6/17 6:08 AM CDT 6 WCCO 26710 $9,071.00 16 0076/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0 WCCO 4 News Sunday Morning at https://app.criticalmention.com/app/#clip/view?2872 8/6/17 6:08 AM CDT 6 WCCO 26710 $9,071.00 38 0578/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
FOX 9 Morning https://app.criticalmention.com/app/#clip/view?2872 8/6/17 7:06 AM CDT Sunday KMSP 38535 $8,691.00 26 0579/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
FOX 9 Morning https://app.criticalmention.com/app/#clip/view?2872 8/6/17 7:16 AM CDT Sunday KMSP 38535 $34,764.00 201 0581/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
FOX 9 Morning https://app.criticalmention.com/app/#clip/view?2872 8/6/17 7:25 AM CDT Sunday KMSP 38535 $8,691.00 37 0582/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
FOX 9 Morning https://app.criticalmention.com/app/#clip/view?2872 8/6/17 7:35 AM CDT Sunday KMSP 38535 $34,764.00 205 0585/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
FOX 9 Morning https://app.criticalmention.com/app/#clip/view?2872 8/6/17 9:06 AM CDT Sunday KMSP 41949 $23,301.00 176 0587/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
FOX 9 Morning https://app.criticalmention.com/app/#clip/view?2872 8/6/17 9:29 AM CDT Sunday KMSP 41949 $31,068.00 181 0588/token/c045c4a6-5fd9-470e-9bda-1d637545c5f0
TOTAL 1,994,694 $887,394.00
21 print
22
PRINT MEDIA Issue Outlet Circulation Section/Headline June 2017 Minnesota Monthly 53,701 Go to More Fairs and Festivals 7/26/17 City Pages 50,000 A-List
7/30/17 Star Tribune 274,438 CALENDAR
7/30/17 Star Tribune 274,438 ART
August 2017 Shop Dine Live N/A August Events
August 2017 Minnesota Parent 73,000 Events
August 2017 American Art Collector 497,800 August 2017 Events
August 2017 Minnesota Good Age 40,000 August Can't-Miss Calendar
8/2/17 City Pages 50,000 A-List
8/2/17 Minnesota Daily 18,000 Events
8/4/17 Star Tribune 274,438 SEEWORTHY - Uptown + Powderhorn
8/4/17 Pioneer Press 194,195 Event Calendar
8/6/17 Star Tribune 274,438 CALENDAR TOTAL 2,074,448
23 radio
Length Date Time Program Outlet Link (seconds)
Morning (Starts at 5/23/17 Show GO 96.3 1:01:00) https://soundcloud.com/go963/ben-dana-and-giselle-replay-52317
The Various Various Various Current N/A N/A
Various Various Various Go Radio N/A N/A
2:10 PM Chad https://app.criticalmention.com/app/#clip/view?28720056/token/c045c4a6- 8/4/17 CDT Hartman WCCOAM 26 5fd9-470e-9bda-1d637545c5f0 Sports to the Max 7:07 PM with Mike https://app.criticalmention.com/app/#clip/view?28720060/token/c045c4a6- 8/4/17 CDT Max WCCOAM 45 5fd9-470e-9bda-1d637545c5f0 The Night Show with 11:07 PM Tommy https://app.criticalmention.com/app/#clip/view?28720062/token/c045c4a6- 8/4/17 CDT Mischke WCCOAM 49 5fd9-470e-9bda-1d637545c5f0
6:07 AM Denny https://app.criticalmention.com/app/#clip/view?28720063/token/c045c4a6- 8/5/17 CDT Long WCCOAM 42 5fd9-470e-9bda-1d637545c5f0
7:08 AM Denny https://app.criticalmention.com/app/#clip/view?28720066/token/c045c4a6- 8/5/17 CDT Long WCCOAM 37 5fd9-470e-9bda-1d637545c5f0
24 online
25
26
ONLINE
Est. Date Outlet Headline Link Audience
Plenty to get festive about as http://www.twincities.com/2017/04/18/plenty-to- Twin Cities festival and art fair get-festive-about-as-twin-cities-festival-and-art-fair- 4/18/17 Pioneer Press 2117052 season gears up season-gears-up/
http://www.midwestliving.com/homes/decorating- Find Local Art You Love (And ideas/find-local-art-you-love-and-make-it-look-great- May 2017 Midwest Living 665688 Make It Look Great At Home!) at-home/
Live and Love MN 5/12/2017 Blog N/A Twin Cities Art Fairs 2017 http://www.liveandlovemn.com/blog/artfair2017
http://www.postbulletin.com/life/lifestyles/one- Rochester Post- dream-leads-to-another/article_e3697638-8849-57dd- 5/12/17 Bulletin 442053 One dream leads to another 82f5-6e6f6f89d387.html Uptown Art Fair Commemorative Artist and Print http://www.gomn.com/calendar/uptown-art-fair- 5/23/17 GO MN 19519 Reveal commemorative-artist-print-reveal/
http://www.minnesotamonthly.com/Travel- Minnesota 50 Things to do in Minnesota Minnesota/50-Things-to-do-in-Minnesota-This- 5/25/17 Monthly 60,000 This Summer Summer/
Uptown Art Fair http://minnesota.cbslocal.com/2017/06/01/uptown- Commemorative Print Inspires art-fair-commemorative-print-inspires-all-dolled-up- 6/1/17 WCCO-TV Online 27,540,017 ‘All Dolled Up Contest’ contest/
Mpls.St.Paul http://mspmag.com/arts-and-culture/general- 6/2/17 Magazine 188,343 Best of Summer - East vs. West interest/best-of-summer-east-metro-vs-west-metro/
Midwest https://midwestweekends.com/plan_a_trip/shopping 6/15/2017 Weekends N/A Art al fresco _eating/art_fairs/art_fairs_midwest.html
Barbie artist Nicole Houff to http://www.citypages.com/arts/barbie-artist-nicole- judge a doll-themed contest for houff-to-judge-a-doll-themed-contest-for-the-uptown- 6/16/17 City Pages 1,110,000 the Uptown Art Fair art-fair/428693133 THE ABSOLUTE BEST THINGS TO DO IN THE TWIN CITIES THIS https://www.thrillist.com/events/minneapolis/fun- 6/22/17 Thrillist 11,540,000 SUMMER things-to-do-in-minneapolis-st-paul-this-summer Best summer festivals and concerts in Minneapolis and St. https://m.axs.com/best-summer-festivals-and- 7/14/17 AXS 5,350,000 Paul 2017 concerts-in-minneapolis-and-st-paul-2017-120505
All Dolled Up Uptown Diorama http://www.citypages.com/slideshows/all-dolled-up- 7/14/17 City Pages 1,110,000 Contest winners uptown-diorama-contest-winners/434348473
MNfusion: Smack Shack Hosts http://minnesota.cbslocal.com/2017/07/18/mnfusion- 7/18/17 WCCO-TV Online 153007 5th Annual Crayfest smack-shack-crayfest/
Family Fun Twin Free Twin Cities August Events http://www.familyfuntwincities.com/free-twin-cities- 7/19/17 Cities N/A & Activities august-events-activities/
Twin Cities Arts PREVIEW: Elle Casazza At The http://twincitiesarts.com/2017/07/19/preview-elle- 7/19/2017 Reader N/A Uptown Art Fair casazza-at-the-uptown-art-fair/ 12 Local Teenage CEOs Who Mpls. St. Paul Mean Business (Da Bomb Bath http://mspmag.com/arts-and-culture/general- 7/24/17 Magazine Online 188343 Fizzers) interest/12-twin-cities-ceos-who-mean-business/ 27
The Metro Transit bus driver https://www.minnpost.com/artscape/2017/07/metro- who started an art fair; The transit-bus-driver-who-started-art-fair-capitol-steps- 7/26/17 MinnPost 857067 Capitol Steps at the Ordway ordway
Family Fun Twin Twin Cities August Family http://www.familyfuntwincities.com/twin-cities- 7/27/17 Cities N/A Festival Calendar august-family-festival-calendar/
http://www.kare11.com/entertainment/television/pr Uptown Art Fair runs this ograms/news-at-4/uptown-art-fair-runs-this- 7/31/17 KARE-TV Online 1521684 weekend weekend/460769908
PhenoMNal Twin The Uptown Art Fair - https://www.phenomnaltwincities.com/the-uptown- 7/31/17 Cities 7892 PhenoMNal twin cities art-fair-2/
Twin Cities http://tcbmag.com/Lifestyle/Articles/2017/August/Ou 7/31/17 Business Online 44792 Out of Office: August 2017 t-of-Office-August-2017
Last Of The Summer Festivals In http://minnesota.cbslocal.com/2017/07/31/last-of- 7/31/17 WCCO-TV Online 27544017 Minnesota the-summer-festivals-in-minnesota/
Minnesota http://www.minnesotamonthly.com/Blogs/Twin- 8/1/17 Monthly 60,000 Shopping + Style: August 1-6 Cities-Style/Shopping--Style-August-1-6/
http://www.secretsofthecity.com/email- On Our Radar: Some Best Fests secrets/view/on-our-radar-some-best-fests-of-fest- 8/1/17 Secrets of the City 13,000 of Fest Season season
Cat Video Festival draws the http://www.citypages.com/arts/cat-video-festival- feline freaks to CHS Field: A-List draws-the-feline-freaks-to-chs-field-a-list-82- 8/2/17 City Pages 1,110,000 8.2-8.8 88/437938513
54th Annual Uptown Art Fair http://www.keyc.com/story/36036233/54th-annual- 8/2/2017 KEYC Mankato N/A August 4-6 uptown-art-fair-august-4-6 Minneapolis St. Paul Business 54th Annual Uptown Art Fair https://www.bizjournals.com/twincities/prnewswire/ 8/2/2017 Journal 44897 August 4-6 press_releases/Minnesota/2017/08/02/CG56945
http://kfan.iheart.com/calendar/event/598346d777be 8/3/17 KFAN-AM 23506 Uptown Art Fair 1b5f47a9ce47/
Minnesota http://www.minnesotamonthly.com/Things-To- 8/3/17 Monthly Online 59676 Weekend Best Bets: August 4–6 Do/Weekends/Weekend-Best-Bets-August-4-6/
Minnesota Parent http://www.mnparent.com/calendar/4166/uptown- 8/3/17 Online 13962 Calendar | Minnesota Parent art-fair
News Talk 100.3 http://twincitiesnewstalk.iheart.com/calendar/event/ 8/3/17 FM 2333 Uptown Art Fair 598346d777be1b5f47a9ce47/
Minneapolis offers an art fair http://www.startribune.com/minneapolis-offers-an- Star Tribune weekend in Uptown and art-fair-weekend-in-uptown-and- 8/3/17 Online 10836237 Powderhorn powderhorn/438348573/
Twin Cities Live 8/3 What's Happening This http://twincitieslive.com/article/stories/s4562840.sht 8/3/17 Online 26404 Weekend ml?cat=10687
Minnesota http://www.minnesotamonthly.com/Calendar/index.p 8/4/2017 Monthly 60000 ClayToGo at Uptown Art Fair hp/name/ClayToGo-at-Uptown-Art-Fair/event/24940/
http://www.onenewspage.us/video/20170804/86357 Artists Around The World 57/Artists-Around-The-World-Gather-For-Uptown- 8/4/17 One News Page 449390 Gather For Uptown Art Fair Art.htm
Star Tribune Twin Cities' 5 must-see art http://www.startribune.com/twin-cities-5-must-see- 8/4/17 Online 10836237 shows this weekend art-shows-this-weekend/438607673/
28
4 Things To Know From Friday, http://minnesota.cbslocal.com/video/category/news/ 8/4/17 WCCO-TV Online 27544017 Aug. 4, 2017 3709276-4-things-to-know-from-friday-aug-4-2017/
Artists From Around The World 8/4/17 WCCO-TV Online 27544017 Gather For Uptown Art Fair http://minnesota.cbslocal.com/video/3709263-video/
Hundreds Of Artists' Work On http://minnesota.cbslocal.com/2017/08/04/uptown- 8/4/17 WCCO-TV Online 27544017 Display At Uptown Art Fair art-fair/
Everything you need to do on http://www.travelandleisure.com/trip-ideas/things- 8/22/17 Travel + Leisure 3157277 your next trip to Minneapolis to-do-in-minneapolis Meet Minneapolis, Convention + Visitors #26 of 52 Must Sees leading up http://www.minneapolis.org/superbowl/52-must- Association N/A to Super Bowl LII. sees/26-uptown-art-fair/ http://www.exploreminnesota.com/events/fairs- festivals/?keywords=&pageIndex=0&radius=0&mapTa b= false&sortOrder=asc&sort=randomdaily&locationid=& re gion_id=&attrFieldsAtLeast=&attrFieldsAtMost=&start Da te=08/18/2017&class_id=14,89,147,149&lat=&lonhttp ://www.exploreminnesota.com/events/fairs- Explore Minnesota N/A Fairs & Festivals festivals/?keywords
City South Magazine N/A Uptown Art Fair 2017 http://slpmag.com/uptown-art-fair-2017
MN Artists N/A 2017 Uptown Art Fair http://www.mnartists.org/event/2017-uptown-art-fair
TOTAL 187,708,613
29 social media
FOLLOWERS 2017 UPTOWN ART FAIR
TO DATE TOTAL IMPRESSIONS
6,668 132,087
1,749 26,900
TOTAL 2017 IMPRESSIONS 158,987
#UptownArtFair
642 3,233
ALSO FIND US ON SNAPCHAT!
30
New this year – follow the Uptown Art Fair on SnapChat!
31 advertising
32
33
ADVERTISING AUDIENCE OUTLET SIZE/TYPE ISSUE AD RATE REACH
Digital banner display 300 x 600 7/17- 8/4 355,000 $6,035 Star Tribune 1/4 page B /W Variety A & E 8/2/17 616,970 $6,150 1/4 page B /W Variety A & E 8/4/17 616,970 $6,150 Digital campaign 7/17-8/4 354,900
Life combo B/W 2 column x 5.5" 7/30/17 421,404 $1,155 Pioneer Press Life combo B/W 2 column x 5.5" 8/4/17 274,949 $176 A & E Live B/W 6 column x 4" 8/2/17 274,949 $1,400 Taxi display/mobile banner 7/24- 8/6 214,285 $1,500
1/2 page color 5/10/17 391,191 $2,282 1/2 page color 7/19/17 391,191 $2,282 1/2 page color 7/26/17 391,191 $2,282 1/2 page color 7/26/17 391,191 $2,282 Full page color 8/2/17 391,191 $4,127 Targeted Reskins on calendar page 5/18/17 4,568 $480
Targeted Reskins on calendar page 5/19/17 7,275 $480
Targeted Reskins on calendar page 6/14/17 6,647 $180
Targeted Reskins on calendar page 6/28-7/1 22,592 $480 Targeted Reskins on calendar page 8/2/17 7,570 $480 Targeted Reskins on calendar page 8/4/17 6,225 $480 Newsletter banner 5/10/17 38,498 $1,200 Newsletter banner 5/18/17 38,579 $1,200 Newsletter banner 5/24/17 38,774 $1,200 City Pages Newsletter banner 6/7/17 39,442 $1,200 Newsletter banner 6/15/17 39,574 $1,200 Event listings in Promotions newsletter 5/9/17 36,787 $200 Event listings in Promotions newsletter 5/17/17 37,083 $200 Event listings in Promotions newsletter 5/24/17 37,262 $200 Event listings in Promotions newsletter 6/7/17 37,758 $200 Event listings in Promotions newsletter 6/14/17 37,498 $200 Event listings in Promotions newsletter 6/21/17 37,492 $200 Event listings in Promotions newsletter 6/28/17 38,195 $200 Event listings in Promotions newsletter 7/12/17 38,230 $200 Event listings in Promotions newsletter 7/19/17 38,350 $200 Event listings in Promotions newsletter 7/26/17 38,442 $200 Event listings in Promotions newsletter 8/2/17 38,380 $200 Banner campaign 5/10-8/2 150,032 $1,200 Ebalst of Exclusive newsletter 7/24/17 54,978 1500
25 bus kings 7/10- 8/7 3,750,000 220,000 100 interior cards 7/10 - 8/7 2,700,000 536,000 Metro Transit 10 kiosk posters 7/10 - 8/7 2,200,000 82,880 Facebook post reach 2,726 Metrotransit.org homepage and button 4,388 Twitter 4,940
1/6 page Color 7/13/17 37,000 $65 Southwest Journal Back cover Color 7/27/17 37,000 $1,995 Web tile 7/11 - 8/7 5,029 $30
The Downtown Journal 1/3 page Color 7/27/17 35,000 $650
TOTAL 14,731,696 $890,921
34 newswire release
54th Annual Uptown Art Fair August 4 - 6
PICKUP TOTAL TOTAL POTENTIAL AUDIENCE 190 87,530,473 TRAFFIC VIEWS WEB HITS 618 4,256 AUDIENCE MEDIA VIEWS ORGANIZATION VIEWS 99 13 ENGAGEMENT ACTIONS 45
Total Pickup by Source Total Pickup by Industry Type
Media & Newspaper Information Financial Broadcast Media Retail & Financial News Consumer Service Entertainment Blog Health Online News Sites Other Other
35
on-site impressions
Event Programs 40,000 Artist Permits 14,750,000 Commemorative Prints 150,000 Best of Show Banners 600,000 Promotional Posters 40,000 Best of Show Awards 420,000 Sponsor Maps 1,200 Artist Award Checks 110,000 Food Vendor Meeting Invitations Invitations 4,000 Inserts in Vendor Instructions Sponsor Luncheon 63,000 Food Vendors Packets Menus Volunteer/Artist Headquarters Parking Passes Artists VIP Hospitality Registration Sponsors 2,600 Beer Gardens Packets Performance Stage Volunteers Youth Art Fair Daily Newsletters 2,000 Artists and Assistants Recycling/Composting Credential Signage/ Culinary Arts Stage Staff/Art Fair Board 3,200,000 Badges / 2,850,000 Banners Merchandise Sponsors Lanyards Uptown Information Booth City Officials/VIP Guests Sponsors Uptown Information Booth Stanchions Shirts All Dolled Uptown Photo Staff/Art Fair Board Shirts Merchandise 2,560,000 Contest Recycling Shirts Charitable Partnership Tent Volunteer Shirts Medical Tent Youth Art Fair Shirts 20’ Paint Cans (2) Artist Street Signage Calhoun Square Entrances 6,300,000 Food Vendor Street Intersection Banner Guides Know-It-All 3,000 Performance Stage Sponsor Directional Map/Arrows Volunteer Artist/Volunteer Registration Food and Artist Public/Reserved Parking Beverage Sponsors 2,700 Family Imagination Station Vouchers Volunteers Commemorative Uptown Information Booth 5,300,000 Print/Merchandise Artists Sandwich Sponsors Surveys Visitors 15,000 8,400,000 Board Signage Beer Gardens Vendors Youth Art Fair Culinary Arts Stage TOTAL ON-SITE IMPRESSIONS 44,813,500 Uptown Information Booth Girard Avenue Entertainment Visit Local Businesses Bike Valet Charitable Partnership Tent
36
37
38
results & outcomes
Total attendance: 379,000 Total print impressions: 2,074,448 Total print publicity value: $518,612 Total TV audience reach: 1,994,694 Total TV ad equivalency: $887,394 Total online impressions: 187,708,613 Total online publicity value: $46,927,153 Total Metro Transit Art Pass impressions: 8,650,000 Total on-site impressions: 44,813,500 Total advertising equivalency including sponsors: $71,109,698 Total TV story count: 61 Total number of artists: 331 Total number of volunteers: 559
39