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Advertising & Marketing Communications Advertising & Marketing Communications - B.S. The Advertising & Marketing Communications bachelor’s degree program MGMT2020 Organizational Dynamics 3 provides students with a wide range of knowledge and practical skills related MGMT2030 Operations and Supply Chain Management I 3 to the development and execution of integrated marketing communication MRKT1001 Marketing Foundations 3 plans, which embrace the promotional elements of strategic and creative Major Courses advertising, media, branding, public relations, sales promotion, and digital ADVC1010 Marketing Communications 3 and search engine marketing. A hallmark of the program is the team ADVC1011 Media Strategy 3 approach to learning taught in a highly creative environment whereby ADVC2001 Creative Concepts and Strategy 3 students work in groups for real-world clients similar to an advertising or ADVC2025 Advanced Brand Communications 3 marketing agency. ADVC3010 Digital Media Planning 3 Upon completion of the program, graduates are expected to: or ADVC2002 Copywriting and Art Direction ADVC4015 Integrated Marketing Communications Seminar I 3 • Apply the major concepts, skills and values of the advertising industry. Applied/Experiential Learning • Communicate effectively to diverse audiences, purposes and situations Choose 9 credits from the following: 9 through a variety of professional methods as required by the advertising BUS4799 College of Business Internship Ic industry. DEE3999 Directed Experiential Education D • Use decision-support tools to resolve contemporary business issues using Study Abroad ethical business practices. A&S Core Experience • Analyze research and apply critical thinking to identify and recommend Communications Foundation Courses 9 appropriate communications-based solutions for client/brand challenges ENG1020 Rhetoric & Composition I that include traditional, digital and social executions. ENG1021 Rhetoric & Composition II ENG1030 Communication Skills • Develop branding and creative strategies for fully integrated campaigns Integrative Learning 6 that align with marketing and communications objectives for local, Two ILS courses, one at the 2000 level, and one at the 4000 level national and global brands. Arts and Humanities 6 Students create advertising strategies, plan and buy media, write publicity PHIL3240 Ethics: A Global Perspective and cause-related materials, develop research strategies, develop digital One course from ART, HIST, HUM, LIT, or REL and social media strategies and viral advertising programs, and produce Mathematics 6 concepts for print, broadcast and online advertisements. Students have the MATH1002 A Survey of College Mathematics (or higher, based on opportunity to hone these skills while participating in a term-long internship student's placement) at a wide variety of employers. This is a semester long, 6–12 credit experience MATH2001 Statistics I at a university-approved internship site. Science 3 One course from BIO, CHM, PHY or SCI The Advertising and Marketing Communications program offers two Social Sciences 6 specializations (15 credits) at the Providence Campus that enhance and ECON1002 Microeconomics strengthen the qualications of graduates interested in Digital Marketing One course from ANTH, LEAD, PSCI, PSYC or SOC & Analytics and Creative Advertising. These are intended to give students A&S Electives 6 opportunities to develop expertise in a functional area that complements ECON1001 Macroeconomics their major. Real-world applications are embedded in both specializations. Choose one of the following: The Digital Marketing and Analytics specialization affords students who are MCST1070 Writing for Radio, Television and Film either Marketing or Advertising & Marketing Communications majors the MCST2450 Writing in Digital Media opportunity to gain additional knowledge and skills in the expanding digital Free Electives # marketing and research analytics industry. Students can pursue careers in 15 credits selected from 1000-4999 numbered offerings within the university 15 digital media planning, digital analytics, database management, research Total Credits 120.0 management, search engine marketing and content marketing. IcTypically, internships require a minimum of six credits. Students interested Upon completion of the Digital Marketing and Analytics specialization in a 9 or 12-credit internship can apply additional experiential learning and (offered at the Providence campus), students are expected to: free elective credits, if available. Students are strongly encouraged to contact • Develop online optimization strategies for paid and organic search a faculty adviser before scheduling internship and free elective credits. marketing using analytics and digital platforms. D Directed Experiential Education (DEE) opportunities are based on project The Creative Advertising specialization is suitable for students who are availability with community partners and student eligibility. For more interested in careers in art direction and copywriting, branded content information, visit Experiential Education & Career Services (EE&CS). production, digital display, brand design and development, blogging and # In addition to classes, free elective credits may be applied to a number of content management. options such as internship, study abroad, Directed Experiential Education Upon completion of the Creative Advertising specialization (offered at the courses and courses in a specialization or minor as relevant. For Accelerated Providence campus), students are expected to: Master's program students, up to three graduate-level courses may apply. Students are strongly encouraged to contact a faculty adviser before • Write, design and produce creative advertising and branded content in scheduling free elective credits. both digital and traditional media. NOTE: Students must pass MATH0010 Basic Mathematics or have equivalent Advertising & Marketing Communications placement scores to enroll in required math course(s). A four-year program leading to the bachelor of science degree Students who graduate with a bachelor's degree must leave Johnson Business Foundations & Wales University with effective writing skills to fulll the graduation ACCT1210 Financial Accounting 3 writing requirement. These writing skills are assessed in ENG1021 Rhetoric ACCT1220 Managerial Accounting 3 & Composition II. Students who have met the requirement of ENG1021 BUS1001 Introduction to Business and Management 3 Rhetoric & Composition II or ENG1027 Honors Advanced Composition and BUS3010 Business Analytics 3 Communications: Civic Discourse outside of Johnson & Wales University must BUS4030 Global Strategy Capstone 3 fulll the graduation writing requirement through successful completion of FISV2000 Finance 3 ENG0001 Writing Workshop. FIT1040 Spreadsheet Design for Business Solutions 3 LAW2001 The Legal Environment of Business I 3 MGMT2001 Human Resource Management 3 Advertising & Marketing Communications - B.S. 1 Internships will be available but they will not be required. For online students who do not wish to register for an internship, 3000+ level college discipline- specic courses can be taken in place of the internship. In collaboration with academic colleges across all JWU campuses, JWU Global Study Abroad programs offer a variety of international options for major, minor, arts and sciences, and elective credit at many affordable price points for students during the academic year, break periods, and summer. Faculty- led, exchange, affiliate, and direct-enroll programs range in duration from one week to a full semester or full year. Financial aid may be applied and scholarships are available. Visit the study abroad website for information, program descriptions and online applications. Where will you go? 2 Advertising & Marketing Communications - B.S..
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