The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment
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Social Media Marketing Communications Coordinator an Integral Part of the Marketing and Communications Team, the Social Media Ma
Social Media Marketing Communications Coordinator An integral part of the Marketing and Communications team, the Social Media Marketing Communications Coordinator will be responsible for both the strategy and day-to-day operations of Boon and JJ Cole’s social media channels, helping to create an integrated experience across multiple platforms and support. The position will report to the Sr. Marketing Communications Manager and will also support marketing communications programs for both brands. Social Media Responsibilities Manage social media channels for both brands to continue to enhance and grow communities by: Working closely with the brand teams to develop social media strategies, create engaging content and manage ongoing social calendars o Support product launches and to increase conversions around our editorial calendar/brand stories Produce high-quality, engaging messaging and content to attract more customers Post content on all channels Create social advertising strategies and plans to drive both organic and paid/boosted growth and actions Monitor and respond to customer inquiries/comments on social platforms Seek out other complementary brands to follow and like their social activities, partner with for cross promotions, giveaways to drive awareness of our brands and to increase followers and engagement Build analytic reports based on key metrics o Analyze all social content and stories, gain competitive intelligence and report these insights on a weekly and monthly basis Identify and propose new opportunities appropriate -
Luxurious Brand and Social Media
LUXURIOUS BRAND AND SOCIAL MEDIA Luxurious brands marketing strategies in social media BOTROS, SHADI. SAID, YACOUB. School of Business, Society & Engineering Course: Master thesis in Business Supervisor: Edward Gillmore Administration Date: 3/06/2021 Course code: FOA403 15 ECTS Abstract Date: 2021/06/03 Level: Master Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Shadi Botros Yacoub Said (87/07/24) (95/01/01) Title: LUXURIOUS BRAND AND SOCIAL MEDIA Tutor: Edward Gillmore Keywords: Luxury brands, Social media marketing activities, Brand perceptions, Brand awareness, Purchase intention. Research questions: What are the outcomes of social media marketing used by luxury brands, brand awareness and brand perception, on purchase attention? Purpose: The purpose of this research is to study if social media marketing can have an effect on luxuries brands perception in consumers mind and if social media can influence consumers purchase intention. Method: This study is following a quantitative approach by using statistical methods to test the hypothesis. Conclusion: Luxury brands are considered as exclusive and expensive brands. Social media is a mass communication tool that is usually used to reach a broad segment of consumers. The authors found out through the gathered data that consumers are aware about the brand and they perceive the brand as a luxury brand. However, consumers were not only relying on the official home page of the brand to obtain information. 2 Acknowledgment First and foremost, praises and thanks to God, the Almighty, for His showers of blessings throughout our research work to complete the research successfully. -
Measuring the Perceived Quality of Ophthalmology Services in Private Organizations. a Marketing Perspective
Romanian Journal of Ophthalmology, Volume 62, Issue 1, January-March 2018. pp:54-63 GENERAL ARTICLE Measuring the perceived quality of ophthalmology services in private organizations. A marketing perspective Gheorghe Iuliana Raluca, Gheorghe Consuela-Mădălina, Purcărea Victor Lorin “Carol Davila” University of Medicine and Pharmacy, Bucharest, Romania Correspondence to: Gheorghe IR, PhD, “Carol Davila” University of Medicine and Pharmacy, Bucharest, Romania, 8 Eroii Sanitari Bld., District 5, Bucharest, Romania, E-mail: [email protected] Accepted: January 14th, 2018 Abstract Nowadays, the competition registered on the Romanian markets regarding the activity of private ophthalmology organizations has raised their interest in developing consumer- oriented strategies. The key factor that assures a differentiation as well as a competitive advantage is the service quality from a marketing perspective. Objectives: From a marketing perspective, service quality is measured as a perceived discrepancy between the consumers’ expectations and was actually performed in health care services. The most widely and validated measurement is the SERVQUAL scale. However, a variety of SERVQUAL scales have been applied in different health care environments without taking into consideration the specialty of the health care service. Thus, the objective of this paper was to measure the service quality in the Romanian ophthalmology private organizations using the SERVQUAL measurement, by identifying the SERVQUAL dimensions, which register the highest and the lowest gap scores. Materials and methods: The instrument for data collection was the SERVQUAL self- administered questionnaire that consisted of 22 items measured on a 5-point Likert scale. The sample size encompassed 100 participants and the sampling technique was the snowball. -
TCPA Best Practices: Consent, Compliance, Communication
TCPA Best Practices: Consent, Compliance, Communication SUTHERLAND’S THREE CS: CONSENT, COMPLIANCE, COMMUNICATION Contacts If you have any questions about this What is the TCPA? Legal Alert, please feel free to contact The Telephone Consumer Protection Act of 1991 (TCPA) protects consumers any of the attorneys listed or the from unwanted telemarketing calls, prerecorded or autodialed calls, fax Sutherland attorney with whom you transmissions, and text messages. regularly work. What are the penalties for violating the TCPA? Lewis S. Wiener Violations of the statute can lead to significant financial consequences: a $500 Partner penalty per communication (or $1,500 if willful). [email protected] 202.383.0140 How a can company protect itself from TCPA lawsuits? Wilson G. Barmeyer Sutherland’s Three Cs approach provides an overview of best practices for Associate reducing litigation risk. [email protected] 202.383.0824 CONSENT: Obtain the appropriate consent Related People/Contributors Get consent for marketing communications • Keith J. Barnett For automated marketing calls, obtain written consent. Under TCPA regulations, “prior express written consent” requires a written agreement, signed by the • Thomas M. Byrne consumer, that includes among other things the telephone number, that • Ellen M. Dunn specifically authorizes telemarketing by automatic dialing/texting or prerecorded • Juan C. Garcia voice, and that is not required as a condition of purchase. • Allegra J. Lawrence-Hardy • Phillip E. Stano Get consent for non-marketing communications • Rocco E. Testani A consumer has generally consented to receive non-marketing communications if they have given their number for a specific purpose or in connection with a • Lewis S. -
Marketing Communications in the Digital Age
E3S Web of Conferences 135, 04044 (2019) https://doi.org/10.1051/e3sconf/201913504044 ITESE-2019 Marketing communications in the digital age Zhazira Idrysheva1,*, Nataliya Tovma1, Kyz-Zhibek Abisheva1, Meiramkul Murzagulova1, and Nazym Mergenbay1 1Al-Farabi Kazakh National University, 050040,71 Al-Farabi Ave, Almaty, Kazakhstan Abstract. In this article, the author raises the issues of marketing communications in the digital age. The article also presents the differences between traditional marketing communications and digital marketing.The theoretical basis includes the analysis of digital marketing tools and marketing communications. The empirical part of the study is carried out using two methods of research qualitative and quantitative parts in the form of questionnaires and logical method. As a result, based on theoretical and empirical findings, the author will provide recommendations and suggestions. In conclusion, it is revealed that digital marketing is a new trend in global marketing, aggressively and quickly pushing traditional advertising into the background. 1 Introduction Digital marketing is a type of marketing that is widely used to promote products or services through digital technology in order to attract and retain consumers. Digital marketing goes beyond Internet marketing, including channels that do not require the use of the Internet. It is used in radio, mobile technology, television, the Internet, social media and contextual advertising and in many other forms of digital media. With digital media, consumers can access information anytime and anywhere they want. To get an idea of the growth of the Internet over the past fifteen years, it is enough to say that according to the data, by 2016 the Internet was used by 3.5 billion people, while in 2000 this number was only 400 million, which represents a growth rate of 875%. -
Orchestrating Marketing and Sales to Deliver the Ultimate Customer Experience Table of Contents
The Art of Winning Orchestrating Marketing and Sales to Deliver the Ultimate Customer Experience Table of Contents 03 Ch 1: An Open Letter to Marketing and Sales Leaders 04 You’re Wasting Money Alienating Buyers and Customers 05 Alignment is Within Reach 06 Ch 2: You’re Not Compared to Your Competitor’s Experience— You’re Compared to Every Experience 07 Automating a Bad Experience Leads to Alienation at Scale 09 Ch 3: Understand the Structural Gaps Between Marketing and Sales 10 Issue #1: Marketing and Sales are Consulting Different Data Sets 12 Issue #2: Marketing and Sales are Looking at People Through Different Lenses 14 Issue #3: Marketing and Sales are Working in Parallel, Not in Coordination 16 Ch 4: Align Around Essential Moments of Collaboration 17 A Unified Customer View 19 Orchestrated Marketing and Sales Processes 21 Continually Improve Productivity 23 Ch 5: The Solution: Partner with LinkedIn to Deliver Indispensable Customer Experiences 29 Indispensable Customer Experiences Yield Serious ROI 29 How Marketing on LinkedIn Can Boost the Effectiveness of the Sales Team 30 How Increasing the LinkedIn Engagement of the Sales Team Boosts Marketing’s Effectiveness 32 Are You In? 2 CHAPTER 01 An Open Letter to Marketing and Sales Leaders The B2B buying process is broken: buyers are inundated with automated emails and relentless phone calls from sellers who seem to know nothing about them. The irony is we have the data and technology at our fingertips to enable the Marketing and Sales alignment that would fix this issue. At LinkedIn, Marketing and Sales alignment is an important topic for us and our customers. -
Marketing Communications
Olujimi Kayode Marketing Communications 2 Download free eBooks at bookboon.com Marketing Communications 1st edition © 2014 Olujimi Kayode & bookboon.com ISBN 978-87-403-0674-3 3 Download free eBooks at bookboon.com Marketing Communications Contents Contents Contents 6 1 Fundamentals Of Communication In Marketing 9 2 Consumer Behaviour And Marketing Communication 42 3 Promotion Planning And Techniques 70 4 Advertising Techniques 98 5 Organizination And Management Of Advertising Agencies And Advertising Departments 114 6 Advertising Media 139 7 Advertising Research 164 4 Click on the ad to read more Download free eBooks at bookboon.com Marketing Communications Contents 8 Sales Promotion And Publicity 195 9 Personified Promotion 231 10 Direct Marketing 270 11 Public Relations 283 5 Click on the ad to read more Download free eBooks at bookboon.com Marketing Communications Contents Contents 1. FUNDAMENTALS OF MARKETING COMMUNICATIONS Marketing communications defined; Nature of information; Consumer information processing model; Basic model of communication process; Framework for analyzing marketing communication process; Language and conception – as elements of communication Sign and Symbol – component of communication; Language and marketing communications; Hierarchy of communications effects; Marketing communications mix; Dyadic communication; Mass communication; Word-of- mouth communication; Group communications; Group communication and marketing strategy; The role of Public Relations in marketing communications; Functions of Public Relations -
Advertising & Marketing Communications
Advertising & Marketing Communications - B.S. The Advertising & Marketing Communications bachelor’s degree program MGMT2020 Organizational Dynamics 3 provides students with a wide range of knowledge and practical skills related MGMT2030 Operations and Supply Chain Management I 3 to the development and execution of integrated marketing communication MRKT1001 Marketing Foundations 3 plans, which embrace the promotional elements of strategic and creative Major Courses advertising, media, branding, public relations, sales promotion, and digital ADVC1010 Marketing Communications 3 and search engine marketing. A hallmark of the program is the team ADVC1011 Media Strategy 3 approach to learning taught in a highly creative environment whereby ADVC2001 Creative Concepts and Strategy 3 students work in groups for real-world clients similar to an advertising or ADVC2025 Advanced Brand Communications 3 marketing agency. ADVC3010 Digital Media Planning 3 Upon completion of the program, graduates are expected to: or ADVC2002 Copywriting and Art Direction ADVC4015 Integrated Marketing Communications Seminar I 3 • Apply the major concepts, skills and values of the advertising industry. Applied/Experiential Learning • Communicate effectively to diverse audiences, purposes and situations Choose 9 credits from the following: 9 through a variety of professional methods as required by the advertising BUS4799 College of Business Internship Ic industry. DEE3999 Directed Experiential Education D • Use decision-support tools to resolve contemporary business issues -
Director, Marketing Communications Location
Job Description Title: Director, Marketing Communications Location: Sto Americas Headquarters, Atlanta, GA 30331 Reports to: Vice President, Marketing Purpose: Sto Corp. (Sto), a global innovation leader of façade insulation (EIFS) and high performance coatings, is seeking a Director, Marketing Communications. The ideal candidate will be responsible for planning, development, implementation, and measurement of all marketing strategies, marketing communications, and public relations activities, both internal and external. This includes directing the efforts of the marketing communications staff and coordination at the strategic and tactical levels with the other functions of the organization. Essential Duties & Responsibilities (includes, but not limited to): • Strategy: • Collaborate with the business team (sales, product management and market development) to create and implement effective go to market strategies for new and existing products, systems, programs and services. • Direct market / customer research, forecasting, and competitive analysis to identify market opportunities and translate results into actionable insights for the business team. • Collaborate with product management, R&D, and global marketing organizations to evaluate feasibility of transferring products, services and technologies to a business unit. • Communications: • Direct the development and execution of an integrated digital marketing strategy that drives customer engagement and lead nurturing, while gathering and reporting meaningful data analytics for future -
First and Foremost, Cannes Is an Awards Show. This Year, Entrants
The Big Prizes: who won what, and why? First and foremost, Cannes is an awards show. This year, entrants (mostly agencies) paid an estimated $72 million to submit 41,170 entries in 24 categories and 1805 prizes were awarded. The most important are the ‘Grand Prix,’ with 28 awarded this year. So who won.. and what does it tell us? The most striking fact is that 57% of the top prizes – 16 out of 28 – went to a single country with just 4.4% of the world’s population: the USA. No other country won more than 2 Grand Prix. For a global festival, where every country should be represented, there is clearly something odd here. Have the majority of the world’s best creatives moved to the US? or is Cannes no longer attracting the diversity of participants it used to attract? We’ll return to this theme later. But for now, let’s look at the positives. The biggest winner, with four Grand Prix, was the statue on Wall Street - the “Fearless Girl,” facing up to the iconic Wall Street Bull. The agency was McCann New York and their client was State Street. A simple but brilliant image of the gender equality which Wall Street lacks and State Street has committed to improving. A “big idea,” proving that such a thing still exists – a commercial objective achieved through an expression of corporate purpose and social responsibility. “Fearless Girl” “Fearless Girl” won best outdoor, best PR, best in gender equality (the Glass Lion) and the Titanium award which is a kind of ‘best in show.’ Congratulations to all involved. -
Service Marketing Communications
See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/318984090 Winning in Service Markets Series, Vol. 5: Service Marketing Communications Book · January 2018 CITATIONS READS 0 7,828 1 author: Jochen Wirtz National University of Singapore 260 PUBLICATIONS 10,599 CITATIONS SEE PROFILE Some of the authors of this publication are also working on these related projects: Luxury Services View project Teaching Resources for Services Marketing & Management View project All content following this page was uploaded by Jochen Wirtz on 18 March 2021. The user has requested enhancement of the downloaded file. Winning in Service Markets Series: Vol. 5 Service Marketing Communications Jochen Wirtz Winning in Service Markets is a highly practical book. I love the comprehensive coverage of services marketing and the rigor. Also, it is easy to read and full of interesting, best practice examples. I recommend this book to everyone working in a service organization. Jan Swartz President, Princess Cruises Winning in Service Markets provides a set of useful frameworks and prescriptions rooted in both practice and research. As such, it represents a refreshing alternative to the prevailing literature available to managers who are looking for insights rooted in sound theory. A must read for any practicing manager in the service economy. Leonard A. Schlesinger Baker Foundation Professor, Harvard Business School Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segments and their exposure to different media, consumers’ awareness of the service product, their attitudes toward it, and how they can easily evaluate the products characteristics prior to purchase, and during and after consumption. -
Metrics for the New Internet Marketing Communications Mix 175
METRICS FOR THE NEW INTERNET MARKETING COMMUNICATIONS MIX 175 CHAPTER 7 METRICS FOR THE NEW INTERNET MARKETING COMMUNICATIONS MIX RANDOLPH E. BU C KLIN , OLIVER J. RUTZ , AND MI C HAEL TRUSOV Abstract The Internet provides marketers with an expanded set of communications vehicles for reaching customers. Two of the most important and fast-growing elements of this new communications mix are online advertising and electronic word-of-mouth. While these vehicles provide new op- portunities, they are also challenging marketers to understand how consumers respond and to develop new metrics for assessing performance. The purpose of this chapter is to review recent research developments in marketing that are most relevant to assessing the impact of these com- munications vehicles. The chapter first discusses the two major forms of Internet advertising, display ads (also known as banners) and paid search. (Paid search refers to the text ads served as sponsored links by Internet search engines.) The existing literature on banner ads provides a body of empirical findings as well as a set of methods that marketers can draw upon to assess performance. Research on paid search is still emerging but early work has developed approaches that marketers can use as the basis for suitable performance metrics. As a social medium, the Internet offers users new ways to communicate more easily and more extensively with others. Online communities, social networking sites, online referral programs, product reviews, and blogs all allow word-of-mouth to spread faster and farther than in the past. Research has shown how electronic records of online word-of-mouth (e.g., product reviews) can be connected, via models, to performance outcome variables such as product ratings and sales levels.