REGION V TOURISM COMMITTEE Dated 10/1/2010 Letter from Chair
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REGION V TOURISM COMMITTEE Dated 10/1/2010 Letter from Chair The mission of the Alabama Rural Action Commission (ARAC) is to measurably improve the quality of life in Alabama's rural areas by working with citizens of Alabama and external parties who offer support. I am honored to Chair the ARAC South Central Alabama Action Commission Tourism Committee, which consists of 11 counties; Autauga, Bullock, Butler, Crenshaw, Elmore, Lee, Lowndes, Macon, Montgomery, Pike and Russell. The hard working, dedicated committee members visited every single county in our jurisdiction over the last year. The committee discussed the many ways to build on the tourism assets that we have in this diverse region. We shared ideas, from a mobile unit for customer service training to helping the incentive bill for the film industry get passed to vacationing in our own backyards. I am happy to say that the Region 5 meetings over the last year have energized leaders throughout the region about the very real prospects of growing tourism from where it is now to a much bigger and stronger industry. I look forward to another year of working with all 11 counties, engaging in the productive dialog that takes place, marveling at the creative sparks that get ignited and articulating a healthy respect for the leadership of the governments and institutions in Region 5 counties, cities and towns. Our work is an on-going process intended to maximize tourism in each of the communities within our target area. I would like to especially thank Governor Bob Riley and Senator Gerald Dial for their vision, leadership and support. Respectfully, Pebblin W. Warren Alabama State Representative & Chair, ARAC Region 5 Tourism Committee ARAC REGION 5 TOURISM COMMITTEE REP. PEBBLIN WARREN, CHAIR NOAH HOPKINS, CO-CHAIR FRANCES SMILEY, CO-CHAIR AUTAUGA COUNTY Connie Bainbridge BULLOCK COUNTY Prattville Chamber of Commerce Sheila Morrissette Barbara McLaurine City of Prattville Bullock County Chamber Tourism Committee Joyce Perrin Bullock County Chamber Tourism Prattville Chamber of Commerce 334-365-7392 Ann Maxwell 131 North Court Street Bullock County Tourism Committee Prattville, AL 36067 334-738-TOUR Email: [email protected] 106 Conecuh Street, East Union Springs, AL 36089 Web: www.prattvillechamber.com Email: [email protected] Web: www.usacoc.com Harold Daniels Alabama Department of Revenue & Film Advisory Committee Greenville Chamber of Commerce 334-382-3251 One Depot Square Greenville, AL 36037 Email: [email protected] Web: www.Greenville-alabama.com Robyn R. Snellgrove Crenshaw County EIDA BUTLER COUNTY Crenshaw County ELMORE COUNTY ELMORE COUNTY Chamber of Commerce Crenshaw County EIDA CRENSHAW COUNTY CRENSHAW CRENSHAW COUNTY CRENSHAW CRENSHAW COUNTY CRENSHAW 3 South Forest Avenue. P.O. Box 4 Jan Wood 334-335-4468 Wetumpka Area Chamber of Commerce Luverne, AL 36049 Email: [email protected] 334-567-4811 Web: www.luverne.org 110 East Bridge Street Wetumpka, AL 36092 Email: [email protected] Web: www.Wetumpkachamber.com AND ADDITIONAL INFORMATION Cindy Chancellor LOWNDES COUNTY Auburn-Opelika Tourism Bureau John Wild Auburn-Opelika Tourism Bureau Robert Lane 334-887-8747 Lowndes County Commission 714 East Glen Avenue Auburn, AL 36830 Email: aotourism.com Fort Deposit Chamber of Commerce Web: www.aotourism.com PO Box 162 Ft. Deposit, AL 36032 Lowndes County Commission LEE COUNTY Tourism Committee Robert Lane: [email protected] MACON COUNTY T. C. Coley, Jr. Tuskegee Human & Civil Rights Multicultural Center Bob McLain L. River James Old Alabama Town Macon County Economic Dev. Authority Clara Nobles Alabama Historical Commission Tuskegee Area Chamber of Commerce Montgomery Area Chamber of Commerce MONTGOMERY COUNTY MONTGOMERY MONTGOMERY COUNTY MONTGOMERY 334-727-6619 Convention & Visitor Bureau COUNTY MONTGOMERY 121 South Main Street 334-361-1105 Tuskegee, AL 38083 300 Water Street Email: [email protected] Montgomery, AL 36104 Web: www.tuskegeeareacham.org Email: tourism@ montgomerychamber.com Web: www.visitingmontgomery.com RUSSELL COUNTY PIKE COUNTY PIKE PIKE COUNTY PIKE PIKE COUNTY PIKE Shelia Jackson Victor Cross City of Troy Tourism Phenix City—Russell County Chamber of Commerce 334-298-3639 1107 Broad Street 334-670-2283 Phenix City, AL 36867 113 North Market Street Email: [email protected] Troy, AL 36081 Web: www.pc-rcchamber.com Email: [email protected] Web: www.troyalabama.com I. INTRODUCTION Our Mission Region 5 Tourism Committee Region 5 Tourism Committee was formulated in September is an innovative group of 2008. It is a subcommittee of the Alabama Rural Action tourism marketing profes- Commission. Region 5 consists of Autauga, Bullock, Butler, sionals who share the vision Crenshaw, Elmore, Lee, Lowndes, Macon, Montgomery, Pike and Russell counties. This white paper will show that tourism and challenges of increasing within Region 5 represents a potential goldmine. We will tourism to our towns, cities highlight some of the many tourist attractions within each and region, through the pro- county. However, it will also speak to the need for collaboration and partnerships between counties in the Region. motion and marketing of au- thentic and unique cultural We explored the opportunities and challenges to bring enriching, exciting and authentic experiences to visitors and to and heritage offerings. develop our connections. Tourism remains one of Alabama’s most vital industries. The economic activity and employment generated by tourism spans various economic sectors. In 2009, over $679 million of the State and local tax revenues were generated by travel and tourism activities. Without these taxes, each household in Alabama would have had to pay $391 in additional taxes to maintain current service levels. Travelers are estimated to have spent over $9.3 billion in Alabama. Autauga 6 Bullock 8 An estimated 162,464 jobs—8.6 percent of non-agricultural employment in Alabama were directly or indirectly attributed Butler 10 to the travel and tourism industry. The total impact of the travel and tourism industry on Alabama’s earnings in 2009 is Crenshaw 12 estimated at over $3.6 billion. For every $1 in Alabama travel related expenditures creates one direct job in Alabama. Elmore 14 Lee 16 According to the United States Travel Association (USTA) the hotel demand continued to be well above the 2009 levels. The Lowndes 18 average American leisure traveler took an average of four trips during the past year and spent more than $3,500 on travel Macon 20 services and the research suggest that the industry can expect a modest increase in demand the year ahead. Montgomery 22 Pike 24 Russell 26 Issues & 28 Recommendation Acknowledgements 30 II. BACKGROUND This committee consists of individuals from each county in the Region with interest and/or expertise in tourism and marketing. The Tourism Committee is chaired by Representative Pebblin Warren. The co-chairs are Noah Hopkins and Frances Smiley. Other members of the committee are: Connie Bainbridge (Autauga); Cindy Chancellor (Lee); Victor Cross (Russell); Harold Daniels (Butler); L. River James (Macon); Robert Lane (Lowndes); Barbara McLaurine (Bullock); Anne Maxwell (Bullock); Sheila Morrissette (Autauga); Clara Nobles (Montgomery); Joyce Perrin (Bullock); Robyn Snellgrove (Crenshaw) and Jan Wood (Elmore). We identified within our region the following types of tourism assets: Heritage and cultural related, Environmental/Natural, shopping, architectural, archaeological, entertainment, events, festivals, rural, outdoor, recreational, educational, business, flea markets and specialty stores. In our meetings we discussed some suggested audiences or visitors for assets: local and regional residents, visitors from bordering states, national and international tourists, baby boomers, naturalists (great geographic diversity), heritage tourists, educators, students, genealogists, outdoor enthusiasts, RV lifestyle, shoppers, spring breakers, conference attendees, sports fans and music enthusiasts. Region 5 has attractions that will attract all of these visitors. III. IDENTIFYING THE NEED This paper will identify some possible solutions to connecting the tourism components within this region and some innovative measures to market tourism in this Region. We must begin to capitalize on our natural Alabama treasures. Each county in Alabama offers a rich and unique experience. The State of Alabama has a lot to offer. From Montgomery to the Georgia line is a different world. This committee held its meetings in each of the eleven (11) counties within Region 5. As we traveled around the region and listened to community leaders make presentations regarding their cities and towns we became aware of the increasing need to connect the region and to develop strong marketing tools. Some of the top issues identified were the need for customer service training, the lack of a viable marketing piece (brochure) representing the highlight of the region, and with the passing of the Film Incentive Bill in the last Legislative Session, the issue of not being in a position to readily take advantage of the film industry business that will come to our great State. IV. HIGHLIGHTING REGION 5 We have highlighted each county within the Region. The first page will give general information about the county, then tell you what makes the county unique and tell you why you need to visit the area. The second page will list the unique assets within the county. 5 AUTAUGA COUNTY GENERAL INFORMATION As of the 2000 census the population was 43,671. The 2009 population estimate is 51,318. Its county seat is Prattville. According to the U.S. Census Bureau, the county has a total area of 604 square miles. Nearly 596 square miles of it is land, and eight square miles of it (1.40%) is water. What is it that makes our community unique? Autauga County Courthouse Prattville, Alabama is home of Alabama’s First Industry. Daniel Pratt moved to Why would someone come to our area? Alabama from New Hampshire in 1833 to build and sell cotton gins. Over the Prattville, Alabama is a friendly city that truly has something years, he built an industrial village that to offer everyone.