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Cultivating Identity and the Music of Ultimate Fighting
CULIVATING IDENTITY AND THE MUSIC OF ULTIMATE FIGHTING Luke R Davis A Thesis Submitted to the Graduate College of Bowling Green State University in partial fulfillment of the requirements for the degree of MASTER OF MUSIC August 2012 Committee: Megan Rancier, Advisor Kara Attrep © 2012 Luke R Davis All Rights Reserved iii ABSTRACT Megan Rancier, Advisor In this project, I studied the music used in Ultimate Fighting Championship (UFC) events and connect it to greater themes and aspects of social study. By examining the events of the UFC and how music is used, I focussed primarily on three issues that create a multi-layered understanding of Mixed Martial Arts (MMA) fighters and the cultivation of identity. First, I examined ideas of identity formation and cultivation. Since each fighter in UFC events enters his fight to a specific, and self-chosen, musical piece, different aspects of identity including race, political views, gender ideologies, and class are outwardly projected to fans and other fighters with the choice of entrance music. This type of musical representation of identity has been discussed (although not always in relation to sports) in works by past scholars (Kun, 2005; Hamera, 2005; Garrett, 2008; Burton, 2010; Mcleod, 2011). Second, after establishing a deeper sense of socio-cultural fighter identity through entrance music, this project examined ideas of nationalism within the UFC. Although traces of nationalism fall within the purview of entrance music and identity, the UFC aids in the nationalistic representations of their fighters by utilizing different tactics of marketing and fighter branding. Lastly, this project built upon the above- mentioned issues of identity and nationality to appropriately discuss aspects of how the UFC attempts to depict fighter character to create a “good vs. -
Sogo MMA - Introduction and Overview
Sogo MMA - Introduction and Overview What is MMA? Mixed martial arts (MMA) is a full contact combat sport that allows the use of both striking and grappling techniques, both standing and on the ground, from a variety of other combat sports. The roots of modern mixed martial arts can be traced back to the ancient Olympics in the sport of Pankration. Various mixed style contests took place throughout Europe, Japan and the Pacific Rim during the early 1900s. The combat sport of "vale tudo" (anything goes) that had developed in Brazil from the 1920s was brought to the United States by the Gracie family in 1993 with the founding of the Ultimate Fighting Championship (UFC). The more dangerous vale-tudo-style bouts of the early UFCs were made safer with the implementation of additional rules, leading to the popular regulated form of MMA seen today. Originally promoted as a competition with the intention of finding the most effective martial arts for real unarmed combat situations, competitors were pitted against one another with minimal rules. Later, fighters employed multiple martial arts into their style while promoters adopted additional rules aimed at increasing safety for competitors and to promote mainstream acceptance of the sport. Lead by the modern version of MMA the UFC (owned by Zuffa) is now the fastest growing spectator sport and the fastest growing combat sport in the world. With names like Chuck Liddell, Tito Ortiz, Anderson Silva and Georges St. Pierre becoming household names the sport of MMA continues to grow and receive acceptance by the general public. -
2015 Topps UFC Chronicles Checklist
BASE FIGHTER CARDS 1 Royce Gracie 2 Gracie vs Jimmerson 3 Dan Severn 4 Royce Gracie 5 Don Frye 6 Vitor Belfort 7 Dan Henderson 8 Matt Hughes 9 Andrei Arlovski 10 Jens Pulver 11 BJ Penn 12 Robbie Lawler 13 Rich Franklin 14 Nick Diaz 15 Georges St-Pierre 16 Patrick Côté 17 The Ultimate Fighter 1 18 Forrest Griffin 19 Forrest Griffin 20 Stephan Bonnar 21 Rich Franklin 22 Diego Sanchez 23 Hughes vs Trigg II 24 Nate Marquardt 25 Thiago Alves 26 Chael Sonnen 27 Keith Jardine 28 Rashad Evans 29 Rashad Evans 30 Joe Stevenson 31 Ludwig vs Goulet 32 Michael Bisping 33 Michael Bisping 34 Arianny Celeste 35 Anderson Silva 36 Martin Kampmann 37 Joe Lauzon 38 Clay Guida 39 Thales Leites 40 Mirko Cro Cop 41 Rampage Jackson 42 Frankie Edgar 43 Lyoto Machida 44 Roan Carneiro 45 St-Pierre vs Serra 46 Fabricio Werdum 47 Dennis Siver 48 Anthony Johnson 49 Cole Miller 50 Nate Diaz 51 Gray Maynard 52 Nate Diaz 53 Gray Maynard 54 Minotauro Nogueira 55 Rampage vs Henderson 56 Maurício Shogun Rua 57 Demian Maia 58 Bisping vs Evans 59 Ben Saunders 60 Soa Palelei 61 Tim Boetsch 62 Silva vs Henderson 63 Cain Velasquez 64 Shane Carwin 65 Matt Brown 66 CB Dollaway 67 Amir Sadollah 68 CB Dollaway 69 Dan Miller 70 Fitch vs Larson 71 Jim Miller 72 Baron vs Miller 73 Junior Dos Santos 74 Rafael dos Anjos 75 Ryan Bader 76 Tom Lawlor 77 Efrain Escudero 78 Ryan Bader 79 Mark Muñoz 80 Carlos Condit 81 Brian Stann 82 TJ Grant 83 Ross Pearson 84 Ross Pearson 85 Johny Hendricks 86 Todd Duffee 87 Jake Ellenberger 88 John Howard 89 Nik Lentz 90 Ben Rothwell 91 Alexander Gustafsson -
Customer Acquisition Strategies and Tactics
CHAPTER 5 Customer Acquisition Strategies and Tactics anaging customer acquisition consists of a variety of interrelated tasks and activities. Among the more important are pricing programs, advertising, alternative and direct marketing M systems, sales promotions, and personal selling methods. Based on the solid foundation of developing a customer-oriented company, customer acquisition creates the lifeline of sales and return visits vital to a company’s long-term success. The product life cycle model remains an important tool for understanding how to acquire customers. The introduction, growth, maturity, and decline stages of the cycle necessitate careful responses and strategies from the marketing team. Customer acquisition provides a key response to the challenges of competition, especially in the maturity stage of the product life cycle. At every point, companies face the demands of keeping current customers balanced with using tactics to find new customers. In general, three basic forms of customer acquisition are 1. developing existing or new markets, 2. developing existing or new products, and 3. branding programs. y Identifying Markets Customers are acquired through the analysis of existing markets and new markets. New customers can be located in existing markets. Some may be found through the efforts to increase brand switch- ing. Others can be identified when new needs arise as situations change, such as when television programming shifted from analog to digital signals. Further, a product may be featured as being different and better, which is the product differentiation approach to attracting new customers in existing markets. 99 100 CASES IN MARKETING MANAGEMENT Finding new markets, the second approach to identifying markets, consists of geographic expansion into domestic markets and international markets. -
Outside the Cage: the Political Campaign to Destroy Mixed Martial Arts
University of Central Florida STARS Electronic Theses and Dissertations, 2004-2019 2013 Outside The Cage: The Political Campaign To Destroy Mixed Martial Arts Andrew Doeg University of Central Florida Part of the History Commons Find similar works at: https://stars.library.ucf.edu/etd University of Central Florida Libraries http://library.ucf.edu This Masters Thesis (Open Access) is brought to you for free and open access by STARS. It has been accepted for inclusion in Electronic Theses and Dissertations, 2004-2019 by an authorized administrator of STARS. For more information, please contact [email protected]. STARS Citation Doeg, Andrew, "Outside The Cage: The Political Campaign To Destroy Mixed Martial Arts" (2013). Electronic Theses and Dissertations, 2004-2019. 2530. https://stars.library.ucf.edu/etd/2530 OUTSIDE THE CAGE: THE CAMPAIGN TO DESTROY MIXED MARTIAL ARTS By ANDREW DOEG B.A. University of Central Florida, 2010 A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts in the Department of History in the College of Arts and Humanities at the University of Central Florida Orlando, Florida Spring Term 2013 © 2013 Andrew Doeg ii ABSTRACT This is an early history of Mixed Martial Arts in America. It focuses primarily on the political campaign to ban the sport in the 1990s and the repercussions that campaign had on MMA itself. Furthermore, it examines the censorship of music and video games in the 1990s. The central argument of this work is that the political campaign to ban Mixed Martial Arts was part of a larger political movement to censor violent entertainment. -
New York Spring International Open Jiu-Jitsu No-Gi 2016
Last Update: 04/08/2016 22:01 (UTC-05:00) Eastern Time (US & Canada) New York Spring International Open Jiu-Jitsu No-Gi 2016 BLUE / Juvenile / Male / Middle Gracie Barra Ben Sualp Bagbek Pellegrino Mixed Martial Arts Francis Dolan Marshall Total: 2 BLUE / Juvenile / Female / Light David Jacobs Jiu-Jitsu Team My Bao Nguyen Yamasaki Academy Ariana Podesta Total: 2 BLUE / Adult / Male / Light Feather Alliance Marcelo Garcia Ryan Healy Alliance Maryland Tadiyah William Danforth BJJ Revolution Team JAMES Coate David Jacobs Jiu-Jitsu Team John Dao Fight Sports Feiyang Li Gracie Barra David Figueroa Coto New England United BJJ Robert Robinson Relson Gracie Justin Kendrick Total: 8 BLUE / Adult / Male / Feather Alliance Marcelo Garcia Carlos Romano Balance Ryan Grogan BJJ Revolution Team - International Richard Mac Donnacha Black Hole Jiu-Jitsu Matthew Spano Brasa Bartlomiej Tabaszewewski Fairfax Jiu Jitsu Justin Ladota Fairfax Jiu Jitsu Thant Aung Gracie Jiu-Jitsu Pedro Sauer Team Douglas Nguyen Mike Moses' Competition Team Ronald Soberano New England United BJJ Austin Jay DeSousa Sheridan BJJ Vivek Singh TAC Team BJJ Umesh Thillaivasan Team Royce Gracie Isaiah Monroe Total: 13 BLUE / Adult / Male / Light Alliance Daniel Borowski Alliance LENY JOHN Alliance Atlanta Zachary Steven VanZile Alliance Marcelo Garcia Matthew Rotner Alliance Marcelo Garcia Ting Yee Lai American Top Team Mike Rivera American Top Team Connecticut Mark A. Ohanian Balance Tomas Escobar Garcia Gracie Elite Team America Emmanuel Vera Gracie Humaita Philadelphia Cameron Chaffee -
Octagon™: the Exhibition
FOR IMMEDIATE RELEASE Media Contact: Amy Schmidt, (702) 810-0685 [email protected] MCQ Fine Art Advisory and Ultimate Fighting Championship® Present Octagon™: The Exhibition Photographer Kevin Lynch captures the intensity of mixed-martial arts on film (May 12, 2008) Michele C. Quinn Fine Art Advisory and Zuffa, LLC, owner of the UFC brand, are pleased to announce the opening of Octagon: The Exhibition, a show of more than 20 chromogenic prints culled from the limited-edition Octagon book published by Zuffa, LLC, and powerHouse Books. The exhibition opens Memorial Day weekend in dual exhibition spaces; the MCQ Salon located at 620 S. 7th St. and Soho Lofts located at 900 Las Vegas Blvd. S. A photographic narrative of Ultimate Fighting Championship®, Octagon dramatically documents UFC’s mixed martial arts fighters moments before, during and after their intense matches in the Octagon™. Los Angeles-based photographer Kevin Lynch was given unprecedented access behind-the-scenes of this hugely popular sport over a four-year period in order to capture the rawness of the fighters and their fights. Lynch used a globe light in order to best emulate locker-room light—“it’s not really a flattering light,” says Lynch, “but it’s a very honest light.” While Lynch had the blessing of UFC owners Lorenzo Fertitta and Frank Fertitta III as well as President Dana White, when he was in the locker room it was clear that he was on his own. Eventually he gained the fighters’ trust and respect; still “the hard part was to get the ‘after’ pictures from some of these fighters,” adds Lynch. -
The Significance of Eastern Martial Arts Disciplines in British Men's
This is an Author's Accepted Manuscript of an article published in ASIA PACIFIC JOURNAL OF SPORT AND SOCIAL SCIENCE, vol.1, nos.2-3, 2012, copyright Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/21640599.2012.751170. Western men and Eastern arts: The significance of Eastern martial arts disciplines in British men’s narratives of masculinity Alex Channon Department of Secondary Education, University of Greenwich, London, UK Corresponding Author: Dr. Alex Channon, School of Education, University of Greenwich, Mansion Site, Bexley Road, London SE9 2PQ Tel: +44 (0)20 8331 8255 Email: [email protected] 1 Western men and Eastern arts: The significance of Eastern martial arts disciplines in British men’s narratives of masculinity Previous Western sociological research on Eastern martial arts has identified a tension between ‘traditional’ Eastern forms of practice and ‘modernised’ Western methods of training and competition. Particularly, the ‘sportisation’ of Eastern styles, where combat-centred arts based upon moral philosophies have transformed more or less into competitive activities following Western models of rationalised sport, has been an important theme. However, it is also suggested that Eastern martial arts hold special significance in the West for their seemingly esoteric nature. In this regard, such martial arts are considered significant because they are not ‘sports’, but rather disciplines with fairly different connotations for practitioners. Drawing on interview data, this paper explores how Western practitioners of Eastern martial arts articulate this difference, principally by examining the place of martial artistry in British men’s narratives of masculinity. Comparing themselves favourably to assumed, typical visions of Western sporting masculinity, such men draw upon the imagined uniqueness of their martial arts to construct a sense of moral superiority over other men. -
Leia Um Trecho Em
ffilhoilho tteu_final.inddeu_final.indd 1 33/7/12/7/12 66:58:58 PPMM ffilhoilho tteu_final.inddeu_final.indd 2 33/7/12/7/12 66:58:58 PPMM ffilhoilho tteu_final.inddeu_final.indd 3 33/7/12/7/12 66:58:58 PPMM Copyright © 2012 Fellipe Awi COORDENAÇÃO EDITORIAL Bruno Porto EDITORA Livia de Almeida EDITOR ASSISTENTE Bruno Correia ASSISTENTE EDITORIAL Carolina Leocadio PREPARAÇÃO Clarissa Peixoto REVISÃO Clara Diament Flávia Midori PESQUISA Larissa Ribas Lauro Neto PROJETO GRÁFICO Laboratório Secreto DIAGRAMAÇÃO ô de casa CRÉDITOS DAS FOTOS Arquivo/Agência O Globo: pp. 24, 38, 52; José Ronaldo/ Agência O Globo: p. 66; Marcelo Alonso: pp. 82, 102, 120, 140, 158, 200, 252, 272, 292 e quarta capa; Susumu Nagao: p. 178; Alexandre Cassiano/Agência O Globo: p. 226. CIP-BRASIL. CATALOGAÇÃO-NA-FONTE SINDICATO NACIONAL DOS EDITORES DE LIVROS, RJ A999f Awi, Fellipe Filho teu não foge à luta : como os lutadores brasileiros transformaram o MMA em um fenômeno mundial / Fellipe Awi. - Rio de Janeiro : Intrínseca, 2012. 320p. : 23 cm ISBN 978-85-8057-172-1 1. Mixed Martial Arts (MMA). 2. Lutadores marciais - História. 2. Artes marciais. 3. Luta (Esporte). I. Título. 12-1096. CDD: 796.8 CDU: 796.8 [2012] Todos os direitos desta edição reservados à EDITORA INTRÍNSECA LTDA. Rua Marquês de São Vicente, 99, 3o andar 22451-041 – Gávea Rio de Janeiro – RJ Tel./Fax: (21) 3206-7400 www.intrinseca.com.br ffilhoilho tteu_final.inddeu_final.indd 4 33/7/12/7/12 66:58:58 PPMM A Denise, Henrique e Arthur ffilhoilho tteu_final.inddeu_final.indd 5 33/7/12/7/12 66:58:58 PPMM -
Sept2009.Pdf
Yum! New! A Protein Cookie? That’s right! Now you can enjoy cookies fresh from your oven, even if you’re preparing for a contest! Satisfy your sweet tooth without breaking your diet, by baking up a batch of our easy-to-make delicious Contest Cookies, packed with protein! Each cookie contains: 6 grams Protein 1.7 grams Net Carbs 0 grams Sugars Also available in Butter Flavor Shortbread! Orderline: 1-800-344-3404 Order Online: www.parrillo.com MARK COLEMAN UFC Hall of Fame Fighter is Longtime Parrillo User ongtime Parrillo product completely dedicated myself to my user Mark ‘The Hammer’ training.” Mark relocated to Las LColeman made an amaz- Vegas and spent a considerable ing comeback at UFC 100 held on amount of time working at another July 11th 2009 at the Mandalay Bay UFC Hall-of-fame athlete’s state- Events Center in Las Vegas when of-the-art Vegas training facility. the 44-year old fighter won a three “Randy Couture has a terrific gym round unanimous decision over the dedicated to MMA style fight prep- highly regarded Stephan Bonnar. aration; In Vegas I worked with a Coleman, who has fought his en- wide variety of coaches and train- tire career as a heavyweight, made ing partners at Randy’s facility and his second ever entry into the light at a few other gyms located in and heavyweight division to beat Bon- around the Las Vegas area. This nar. Coleman, the fourth fighter in took me a little outside my comfort history to be inducted into the UFC zone which turned out to be a good Hall of Fame, showed that his de- thing; I have basically trained my- cade-long mixed martial arts fight self over the years and by working career is far from over. -
A Luta Nossa De Cada Dia: Resenha Do Livro '[Ronda] Rousey
Pedroso A LUTA NOSSA DE CADA DIA: RESENHA DO LIVRO ‘[RONDA] ROUSEY - MY FIGHT/YOUR FIGHT’ Bruno Pedroso1 Resumo: O presente trabalho objetiva resenhar o livro ‘Rousey - my fight/your fight’, escrito pela lutadora de artes marciais mistas (MMA) Ronda Rousey e sua irmã, a jornalista Maria Burns Ortiz. O livro expõe a biografia/autobiografia de Ronda Rousey, traçando a linha temporal desde o nascimento até a sua quinta defesa do cinturão da categoria peso galo feminino do Ultimate Fighting Championship (UFC) contra Cat Zingano. É indiscutível que Ronda Rousey superou uma sucessão de dificuldades rumo à construção do seu legado. Entretanto, uma grandiosidade de mesma magnitude não é observada em seu livro. Palavras-chave: Biografia, Desempenho Atlético, Artes Marciais. Our Daily Fight: Review Of The Book ‘[Ronda] Rousey - My Fight/Your Fight’ Abstract: This study aims to review the book ‘Rousey - my fight/your fight’, written by the mixed martial arts (MMA) fighter Ronda Rousey and her sister, the journalist Maria Burns Ortiz. The book exposes the biography/autobiography of Ronda Rousey, tracing the timeline from birth to her fifth title defense of women’s bantamweight division Ultimate Fighting Championship (UFC) against Cat Zingano. We understood that Ronda Rousey overcame a series of difficulties towards the construction of her legacy. However, a grandiosity of the same size is not present in her book. Keywords: Biography, Athletic Performance, Martial Arts. 1 Docente permanente do Programa de Pós-Graduação em Ciências Sociais Aplicadas e do Programa de Pós-Graduação em Ciências da Saúde da Universidade Estadual de Ponta Grossa (UEPG), Ponta Grossa, Paraná, Brasil. -
Hall of Famer Matt Hughes Joins Ufc Front Office As Vice President of Athlete Development & Government Relations
HALL OF FAMER MATT HUGHES JOINS UFC FRONT OFFICE AS VICE PRESIDENT OF ATHLETE DEVELOPMENT & GOVERNMENT RELATIONS Las Vegas, Nevada – Matt Hughes, the legendary Ultimate Fighting Championship® (UFC®) Hall of Famer and former two- time welterweight champion, officially announced his retirement from UFC competition today. He has eagerly accepted a new role as he joins the organization’s front office, taking the newly created position of Vice President of Athlete Development and Government Relations. To coincide with this appointment, UFC has also created a clear set of athlete guidelines, or Conduct Policy, memorializing the values long held by the organization. As ambassadors of the sport and the organization, UFC athletes have always been held to a high standard. The UFC recognizes that athletes face both professional and personal pressures, and with health and safety paramount, the Conduct Policy coupled with the new resource Hughes will provide in his role, best positions UFC athletes for a successful career and post- UFC future. “Hughes will be an invaluable resource for UFC athletes,” Lawrence Epstein, UFC COO, said. “Leveraging the background and expertise he gained over a Hall of Fame career, Hughes will be dedicated to providing guidance on a wide range of issues athletes face inside and outside of the Octagon®. This includes understanding the heightened social responsibility that comes with being in the public eye, to best practices when dealing with endorsements or managing finances, to the basic daily challenges of staying healthy during training, as well as the need to steer clear of illegal and/or performance- enhancing drugs. In addition to his work with UFC athletes, Hughes will engage with state athletic commissions and international federations to provide regulatory insight from the perspective of a professional athlete.” “This is something that the UFC is implementing because they really care about their athletes,” Hughes said.