Canadian Publications Mail Product Sales Agreement 40021532
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Canadian publications mail product sales agreement 40021532 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 1 INSIDE GOLF by Rick Drennan, Senior Writer Putting A Bow on Last Open at The Abbey n journalism, 30 (written like the singular title as the first Al Barkow, and later, Rick The .com coverage today is deep. I this –30–) signified the end of man to hold three national Reilly, John Feinstein, et al. GolfChannel.com and the PGATour. a story. It goes back to telegraphy championships in one year When Tiger Woods tied com have more info than you can when commercial ‘type-writers’ – U.S., Britain and Canada. Trevino’s Triple Crown handle. And the numbers for maga- came into use in the middle of the He won all of them in a in 2000, the media room zines – both print and online – are 19th century. magisterial four-week peri- at the Abbey was full to healthy, and growing. There are no coincidences in od. Sportswriters dubbed bursting. I know; I was According to the 2018-2019 MPA life. We’re part of a connecting it ‘The Triple Crown.’ In there. It was a madhouse. Magazine Media Factbook, more principle that links mind and matter his entire career, he won The Toronto Star sent a full adults (18 to 29) read magazines and supersedes cause and effect. six majors, 29 PGA tour contingent: reporter, col- (95 per cent) than used Facebook It’s called synchronicity. It was wins, and 29 more on the umnist and photogs. (81 per cent). Vividata notes that on full display on a sun-splashed Champions Tour. But by 2008, every- overall magazine brand reach has Tuesday morning before the start In an odd little twist of thing had changed. The remained stable over the past year. of this year’s RBC Canadian Open the knife, he won three economic collapse led to Print remains Canadians’ primary played at Glen Abbey Golf Club Canadian Opens to Jack a shrinking advertising touchpoint for magazine brands, in Oakville. It was the 30th Open Nicklaus’s none, and two came done. He was shuttled off to the dollar, and legacy papers were with 69 per cent of Canadians sur- at the Abbey – the final one, the at the Abbey, the course that Jack Hockey Hole, the Par 3 near the choking on the exhaust created by veyed reading print magazines. end - 30 - built for the RCGA – now Golf clubhouse, and that’s where he a new wave of social media plat- Okay, I know. I’m biased. I’m It was the Hall of Fame induction Canada. faced-off with the media. But he forms. Everyone, it seemed, was writing this in a magazine, one that ceremony, and a small grandstand On Hall of Fame morning, was the one that peppered them going digital. has covered the golf business in was erected on the grounds and Supermex was loose and full to with questions. Why was there no Newspapers started cutting back Canada for the past 24 years. It’s filled with dozens of hall members, the brim with stories. He spoke coverage of the Open in the news- on travel expenses, and reporters. still proudly available in a printed including Wilf Homenuik and for- extemporaneously, and jumped paper to read at breakfast? Where, Many relied on freelancers or news version – as well as online. mer LPGA great, Sandra Post, chair from subject to subject: his love of he asked, are you guys (the media)? agencies for their golf coverage. The news cycle has shortened. of the selection committee. Canada (he also won two Canadian Supermex was right. The golf By the time Trevino arrived for Golfers on all the tours barely rec- But the star attraction was Golf PGA titles), the raw power of coverage from the legacy newspa- the Hall of Fame Day, AP’s Doug ognize the print people these days. Canada’s special invite, Lee ‘The today’s best players, especially pers was thin if not non-existent Ferguson was one of the few jour- Even the few still writing to print Merry Mex’ Trevino. He is 78 now, Dustin Johnson, who only days leading up to the Open. Even dur- nalists still left covering the PGA supplement their coverage by send- and remembered by all as a top- later, won the Open; and then ing the four days of the tournament, Tour full time. ing out Twitter or Instagram feeds. three player during his era (the he singled out Homenuik, the many papers relied on coverage The group Trevino addressed on And their stories are quickly con- 1970s and ‘80s). But Merrymex still Saskatchewan native. from news agencies like Associated the tee was a different media mix, verted to digital. has currency, and his knife sharp They both played the mini-tour Press (AP) or Canadian Press (CP). most from digital platforms – many But people still like paper. They wit hasn’t been dulled by age. circuit in the 1960s when cours- For the first time in my memory, of them bloggers and freelancers. like to read, or leaf through a During his time on tour he was a es were dog patches and purses the Toronto Star, the largest paper During my short stint at the Star magazine. Print is far from dead. non-stop jabberer, the alt-Nicklaus, were a mere pittance – even if you in Canada, didn’t send anyone to in the ‘80s, our sports editor would Neither is Trevino. He always made a caramel-skinned, poverty-strick- won. He remembered a stop in cover the Open – even if there was send a large contingent to cover for great copy. For me, he put a en, beano who rose from a west Panama where he arrived hungry added poignancy because it was the Open at the Abbey. Our col- perfect bow on the 30th and final Texas barrio to become one of and broke. That’s when Homenuik the last one at the Abbey. umnist, Dave Perkins, was one of Open at the Abbey, especially since the greats. His swing was a geo- took him out one night for dinner. Many retired golfers seem irre- the best golf writers in the busi- he won the first one there in 1977. metric oddity that shouldn’t have Fifty years later, they were togeth- deemably unmodern. Not Trevino ness. At the last one at the Abbey Talk about synchronicity! His pres- worked, but did, over and over er on stage, and united by a great – except when it comes to the (located only 30 miles from the ence helped me write this column. again, especially in 1971, when memory. The Hall of Fame celebra- media coverage. During his hey- front doors of the Star), it sent no That’s why I’ll finish it like I fin- he won six times, including the tion closed the circle on the Abbey day, he knew most of the print reporters, no photographers, and ished all my stories when we were Canadian Open at Richelieu Valley better than the RBC Open itself. journalists on tour. Some were as no Perky – now retired. both starting out in our professions. near Montreal. That win gave him But Trevino’s day was far from famous as he was: Dan Jenkins and But here’s some good news. – 30 – Lee Trevino photo by John Gallaugher ~ GJAC Lee Trevino For All Your Golf Industry News Click on golfindustrynetwork.ca Address Correction If your name or address is incorrect on the cover label, please remove and fax to 289-878-3925 with your correct mailing information. Don’t miss a single issue of Pro Shop Magazine is published four Publisher/Editor: Randy McDonald / [email protected] times a year : Spring, Summer, Fall- PRO SHOP Magazine! Senior Writer: Rick Drennan Art Director: John Gallaugher Buying Show Edition and Winter by : Subscribe Today! Links Marketing Group Inc., Equipment Editor: Ross MacDonald Copy Editor: Dawn Grimmer 1371 Marshall Crescent, Advertising Production Associate: Gord Carruthers Subscription Rates Milton Ontario L9T 6N4 Contributing Writers: Tim Baines, Mike Beggs, Jenni Biggs, Pat Differ, Jason Haines, $15.00 for 4 issues - $25.00 for 8 issues - $30.00 for 12 issues Tel: 905-636-1400 • Fax: 289-878-3925. Garry McKay, Glenn Phillips, Geoff Tait, Michael Schurman, Richard Zokol Please send cheque or money order payable to Links Marketing. Contributing Photographers: John Gallaugher U.S.A. subscribers, please add $2:00 per issue for additional mailing costs. All rights reserved. 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Tel: 905-636-1400 Fax: 289-878-3925 Email: [email protected] 2 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 3 INDUSTRY NEWS by Randy McDonald & Garry McKay INSIDE the Business of Canada’s Golf Industry Mint Green Group the month of September, with founder and chairman of The Mint of the top design engineers in the targeted for average golfers, were to Distribute Srixon, a targeted commencement date Green Group. manufacturing of golf balls. He also his creations. Cleveland Golf and of October 1, 2018 by the Mint “With a growing roster of holds a degree in plastics engi- XXIO in Canada Green Group.