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FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 1 INSIDE GOLF by Rick Drennan, Senior Writer Putting A Bow on Last Open at The Abbey

n journalism, 30 (written like the singular title as the first Al Barkow, and later, Rick The .com coverage today is deep. I this –30–) signified the end of man to hold three national Reilly, John Feinstein, et al. GolfChannel.com and the PGATour. a story. It goes back to telegraphy championships in one year When Tiger Woods tied com have more info than you can when commercial ‘type-writers’ – U.S., Britain and Canada. Trevino’s Triple Crown handle. And the numbers for maga- came into use in the middle of the He won all of them in a in 2000, the media room zines – both print and online – are 19th century. magisterial four-week peri- at the Abbey was full to healthy, and growing. There are no coincidences in od. Sportswriters dubbed bursting. I know; I was According to the 2018-2019 MPA life. We’re part of a connecting it ‘The Triple Crown.’ In there. It was a madhouse. Magazine Media Factbook, more principle that links mind and matter his entire career, he won The Toronto Star sent a full adults (18 to 29) read magazines and supersedes cause and effect. six majors, 29 PGA tour contingent: reporter, col- (95 per cent) than used Facebook It’s called synchronicity. It was wins, and 29 more on the umnist and photogs. (81 per cent). Vividata notes that on full display on a sun-splashed Champions Tour. But by 2008, every- overall magazine brand reach has Tuesday morning before the start In an odd little twist of thing had changed. The remained stable over the past year. of this year’s RBC Canadian Open the knife, he won three economic collapse led to Print remains Canadians’ primary played at Glen Abbey Golf Club Canadian Opens to Jack a shrinking advertising touchpoint for magazine brands, in Oakville. It was the 30th Open Nicklaus’s none, and two came done. He was shuttled off to the dollar, and legacy papers were with 69 per cent of Canadians sur- at the Abbey – the final one, the at the Abbey, the course that Jack Hockey Hole, the Par 3 near the choking on the exhaust created by veyed reading print magazines. end - 30 - built for the RCGA – now Golf clubhouse, and that’s where he a new wave of social media plat- Okay, I know. I’m biased. I’m It was the Hall of Fame induction Canada. faced-off with the media. But he forms. Everyone, it seemed, was writing this in a magazine, one that ceremony, and a small grandstand On Hall of Fame morning, was the one that peppered them going digital. has covered the golf business in was erected on the grounds and Supermex was loose and full to with questions. Why was there no Newspapers started cutting back Canada for the past 24 years. It’s filled with dozens of hall members, the brim with stories. He spoke coverage of the Open in the news- on travel expenses, and reporters. still proudly available in a printed including Wilf Homenuik and for- extemporaneously, and jumped paper to read at breakfast? Where, Many relied on freelancers or news version – as well as online. mer LPGA great, Sandra Post, chair from subject to subject: his love of he asked, are you guys (the media)? agencies for their golf coverage. The news cycle has shortened. of the selection committee. Canada (he also won two Canadian Supermex was right. The golf By the time Trevino arrived for Golfers on all the tours barely rec- But the star attraction was Golf PGA titles), the raw power of coverage from the legacy newspa- the Hall of Fame Day, AP’s Doug ognize the print people these days. Canada’s special invite, Lee ‘The today’s best players, especially pers was thin if not non-existent Ferguson was one of the few jour- Even the few still writing to print Merry Mex’ Trevino. He is 78 now, Dustin Johnson, who only days leading up to the Open. Even dur- nalists still left covering the PGA supplement their coverage by send- and remembered by all as a top- later, won the Open; and then ing the four days of the tournament, Tour full time. ing out Twitter or Instagram feeds. three player during his era (the he singled out Homenuik, the many papers relied on coverage The group Trevino addressed on And their stories are quickly con- 1970s and ‘80s). But Merrymex still Saskatchewan native. from news agencies like Associated the tee was a different media mix, verted to digital. has currency, and his knife sharp They both played the mini-tour Press (AP) or Canadian Press (CP). most from digital platforms – many But people still like paper. They wit hasn’t been dulled by age. circuit in the 1960s when cours- For the first time in my memory, of them bloggers and freelancers. like to read, or leaf through a During his time on tour he was a es were dog patches and purses the Toronto Star, the largest paper During my short stint at the Star magazine. Print is far from dead. non-stop jabberer, the alt-Nicklaus, were a mere pittance – even if you in Canada, didn’t send anyone to in the ‘80s, our sports editor would Neither is Trevino. He always made a caramel-skinned, poverty-strick- won. He remembered a stop in cover the Open – even if there was send a large contingent to cover for great copy. For me, he put a en, beano who rose from a west Panama where he arrived hungry added poignancy because it was the Open at the Abbey. Our col- perfect bow on the 30th and final Texas barrio to become one of and broke. That’s when Homenuik the last one at the Abbey. umnist, Dave Perkins, was one of Open at the Abbey, especially since the greats. His swing was a geo- took him out one night for dinner. Many retired golfers seem irre- the best golf writers in the busi- he won the first one there in 1977. metric oddity that shouldn’t have Fifty years later, they were togeth- deemably unmodern. Not Trevino ness. At the last one at the Abbey Talk about synchronicity! His pres- worked, but did, over and over er on stage, and united by a great – except when it comes to the (located only 30 miles from the ence helped me write this column. again, especially in 1971, when memory. The Hall of Fame celebra- media coverage. During his hey- front doors of the Star), it sent no That’s why I’ll finish it like I fin- he won six times, including the tion closed the circle on the Abbey day, he knew most of the print reporters, no photographers, and ished all my stories when we were Canadian Open at Richelieu Valley better than the RBC Open itself. journalists on tour. Some were as no Perky – now retired. both starting out in our professions. near Montreal. That win gave him But Trevino’s day was far from famous as he was: Dan Jenkins and But here’s some good news. – 30 – Lee Trevino photo by John Gallaugher ~ GJAC Lee Trevino

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2 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 3 INDUSTRY NEWS by Randy McDonald & Garry McKay INSIDE the Business of Canada’s Golf Industry

Mint Green Group the month of September, with founder and chairman of The Mint of the top design engineers in the targeted for average golfers, were to Distribute Srixon, a targeted commencement date Green Group. manufacturing of golf balls. He also his creations. Cleveland Golf and of October 1, 2018 by the Mint “With a growing roster of holds a degree in plastics engi- XXIO in Canada Green Group. Tier-1 Tour players, including neering and has 38 patents in his Mkrak Management “Mint Green has built a solid Hideki Matsuyama, Ernie Els, JB name alone. His first job in golf to Distribute Glenmuir A new partnership agreement reputation as a leader in its field, Holmes, Keegan Bradley and was at Titleist, where he stayed Collection and reinforces Cleveland Golf Canada driven by outstanding sales, opera- Graeme McDowell, we see tre- for seven years. During this period, Sunderland of Scotland Corporation’s commitment to build- tions and brand building expertise mendous growth potential for Snell worked in close collaboration Collection in Canada ing its brands in Canada. in the Canadian marketplace,” said Srixon, Cleveland Golf and XXIO with many Tour pros when he was Cleveland Golf Canada Mike Powell, president of Sales in Canada. We are thrilled to be developing various technologies Mkrak Management has Corporation, distributor of the and Marketing, North America partnering with these innovative and processes. His team invented announced that they will be sell- Srixon, Cleveland Golf and XXIO for Srixon, Cleveland Golf, XXIO. and iconic brands,” added Fletcher. the original Pro V1, as well as the ing the Glenmuir Collection and brands, a global leader in golf “With the rapid growth we are The Cleveland Golf Canada Professional, HP2 Tour and HP2 Sunderland of Scotland Collection equipment and innovation, has seeing in the Srixon, Cleveland Golf Corporation entity, current team Distance models. in Canada. Both brands are unique agreed to an exclusive, long- and XXIO brands, coupled with of Canadian sales reps, as well Dean Snell was subsequently with over 125 years of heritage, term management agreement with the high golf participation rate in as National Sales Manager, Chris recruited by TaylorMade where he and based in Scotland, the home the Mint Green Group, a leading Canada – which, per capita, is one Risto, will continue to represent the served as vice president Golf Ball of golf. The quality, durability and Canadian sports lifestyle distribu- of the highest in the world – our Srixon, Cleveland Golf and XXIO Research and Development for 18 provenance of the premium prod- tor based in Montreal, Quebec. partnership with Mint Green gives brands under the leadership of the years. During those years he cre- ucts are world leading. The brands Mint Green Group will begin us the infrastructure and expertise Mint Green Group. ated the TP models Red & Black, are retailed in select luxury golf distributing Srixon, Cleveland Golf, required to maximize the poten- Penta (first five-piece ball ever), resorts globally in 30 countries, and XXIO product on behalf of tial of this market,” Powell added. Shinebox Lifestyle Lethal and all the TOUR Preferred including Gleneagles, The Old Cleveland Golf Canada Corporation “Srixon, Cleveland Golf and Brands to Distribute models that helped Sergio Garcia, Course, Trump Turnberry, the in October 2018, from their distri- XXIO are bringing revolution- Snell Golf Dustin Johnson, Jason Day, Justin Royal Household Club, Le Golf bution centre in Montreal, Quebec. ary innovation to golfers at every Rose and others to win many National Paris, Royal Melbourne Cleveland Golf Canada’s reloca- level and are without a doubt, one The founder of Snell Golf is Dean tournaments. On top of his aston- Australia, The K Club Ireland, tion from their existing facility in of the most exciting companies Snell, who is widely recognized ishing record, the Noodle, Burner, The River Club South Africa, San Surrey, BC will take place during in golf today,” said Ted Fletcher, in the industry worldwide as one RocketBallz, and Project (a) balls Industry News cont’d on pg 6

Pro Shop Magazine Awarded for Both Writing and Photography

Pro Shop Magazine carried off two honourable mention awards at the Golf Journalists Association of Canada’s 2018 Writing and Photography Awards. In the Profile Category, Pro Shop senior writer Rick Drennan received an honourable mention for a feature titled “Course Correction.” Pro Shop Photographer and Art Director John Gallaugher picked up an honourable mention in the Photo-Landscape category for a photograph at Predator Ridge golf resort in B.C. which appeared on the cover of Pro Shop Magazine’s Spring 2017 edition. • © 2018 B.O.P.

4 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 5 INDUSTRY NEWS

End Of An Era With distributor of consumer products retained the same designer for the Tournament Sports. and markets sporting goods and fit- line as well, so there will be a con- ACI Enters Golf Market ness products but until now hadn’t sistency there.” been in the golf market. The three Tournament Sports will still Many will look at it as the end brands will operate under their new remain a fixture in the sports mar- of an era in Canadian golf as ACI Tournament Golf division. ket, just not in golf. Brands takes over the golf division Goraieb said no No doubt many in of Tournament Sports. decision has been the golf business will “This is sort of the end of an era made on whether miss dealing with and sad in one respect, but it’s also they will add more Gary Pollock who very exciting starting with a new golf lines. He said for has been in the golf company, and new energy and now they want to con- business for more Kim Bauer with good team behind us,” said Brooke Nancy Lopez at the annual centrate on expanding that 40 years and Bauer, whose father Kim founded PGA Merchandise Show business in the lines for many of those and owned Tournament Sports. they just acquired. years, the core of the Tournament Sports will con- very positive and exciting for us.” whole golf division,’” said Goraieb. The line that may be Tournament Sport tinue to operate its skate division John Goraieb, president of ACI “The first thing we had to do the most interesting to Gary Pollack sales team. but ACI Brands, which is based in said one of the companies that was make sure all those partners watch will be Nancy Lopez. “And (figure) skates for us was Oakville, Ontario, will now dis- they distribute, Everlast, also owns wanted to come with us. They “It’s a little different than Antigua about four times the size of golf. tribute Antigua, Bridgestone and Antigua and word came to him all seemed to be great partners: and Bridgestone because we more We’re the world leader on the skate Nancy Lopez, and Brooke Bauer through them that Tournament Bridgestone, Antigua and Nancy or less own the brand and we can side with a third share of the global is moving to ACI with them. Sports might be looking to exit Lopez. Once they all agreed that do what we want with it,” said market. If you sell a white skate in “It’s great that we have all three the golf business. they could grow with ACI, that Brook Bauer. “We’re selling in the Canada it’s one hundred per cent brands continuing with ACI and “That led to discussions between opened the door for Kim and I U.S. as well as Canada now so this our account.” we brought over all of our sales myself and Kim and we said to work out a deal.” The resulting opens a lot of doors for us. For more on ACI Brand you reps and a few of the management ‘instead of just us looking at the deal closed Aug. 31. “I’m excited to be continuing to can visit their website at team as well,” said Bauer. “That’s all one line, why don’t we look at your ACI Brands is a multi-divisional work with that brand and we’ve www.acibrands.com

cont’d from pg 4 to grow and expand in Canada with this addition to our business.” thanks to some inclement weather. on Saturday, and a 0.39 (+11 per and now the company that Evnroll will be introducing two Sunday’s final round of the PGA cent) and 550,000 (+10 per cent) Roque Spain, Shinsegae Gangnam brought Evnroll to Canada is also new models this fall and Golf Tour RBC Canadian Open earned a on Sunday. Korea, and worn by 14 successive expanding. McCrosbie Resources, Supply House and its national net- 1.4 rating and 2.07 million viewers European Ryder Cup Teams. a company founded by Wayne work will be representing the brand on CBS, down seven per cent in Golf’s Modernized The Stock Service and low McDonald, (a past Canadian at all the Canadian golf fall booking ratings and eight per cent in view- Rules and New Player’s minimum orders allow golf pro- Amateur Champion and two-time shows, and has a full inventory of ership from last year (1.5, 2.24M), Edition Published fessionals to try their premium first team All American) is now Evnroll product available. and flat and down three per cent products, and then order as they joining forces with Golf Supply For more information contact: respectively from 2016 (1.4, 2.14M). The most significant changes to require top ups in season, allowing House to continue the expansion Dan Harrison – sales@gshcana- CBS coverage included a two- Rules of Golf in more than 60 years margin to be maintained and not of Evnroll in Canada. McDonald da.com hour weather delay that pushed has been published by the R&A having to put products into sale. In is a long-time friend of Guerin the conclusion to Golf Channel and and USGA in partnership with fact, Glenmuir and Sunderland of Rife and has been involved in the TPC Toronto at streaming outlets in the Eastern and Golf Canada ahead of their effec- Scotland products carry the longest efforts to develop and bring Evnroll Osprey Valley as the Central time zones. Golf Channel’s tive date on Jan. 1, 2019. shelf life and some of the highest to market. 33rd property of bonus coverage delivered a 0.5 For the first time, a new Player’s margins for pros amongst all major After less than two years, the the TPC Network. and 804,000. Edition of the Rules of Golf is being golf apparel brands. success of the brand and tech- Keeping that caveat in mind, introduced to provide a short- Their world class embroidery nology of Evnroll has spurred Osprey Valley in Caledon, Ontario Dustin Johnson’s win delivered the er, more user-friendly version of service is all done at their head- the partnership with Golf Supply is the first TPC Network Property event’s smallest final round audi- the Rules for golfers at all levels quarters in Lanark in the heart of House, which is taking over all in Canada. ence since at least 2012. of the game. This version, which Scotland, by their 100-strong team. operations, marketing and sales Newly named TPC Toronto at The multi-year low is a rarity will serve as the primary publica- Generations of craftsmen have the of the newly introduced Evnroll Osprey Valley, it will be the 33rd in what has been a Tiger Woods- tion for all golfers, features: expertise to ensure embroidery Canada. McCrosbie Resources and property in the TPC Network and fueled resurgence for the PGA • A more intuitive organization is carried out perfectly, includ- McDonald remain involved on a will host the annual Mackenzie Tour. Of the 56 PGA Tour win- with 10 simplified topical groupings ing ensuring waterproofing is not sales and strategic level. Tour – PGA TOUR Canada event. dows on broadcast television this • A “Purpose of the Rule” descrip- compromised on Sunderland of Dan Harrison, the director of Osprey Valley, a collection of three year, it was just the tenth to hit a tion at the top of each Rule, to Scotland products by using a spe- Golf Supply House and Rod Halsall, courses just north of Toronto, low in ratings and/or viewership. better define why the Rule exists cial technique to get within the the GM, have both been involved designed by acclaimed Canadian Third round coverage the previ- • Easy-to-follow, full-colour garment to heat seal the back of in the transition. When asked about architect Doug Carrick, will join ous day was considerably stronger diagrams and charts to aid in the embroidery. the new addition of the GSH line, the PGA TOUR’s TPC Network of compared to previous years. The understanding For more information on Harrison said, “I was aware of premier golf facilities. telecast had a 1.3 rating and 1.86 • A simpler, more direct writ- Glenmuir and Sunderland contact the Evnroll introductions in 2017 Osprey Valley has provided golf- million viewers, up 30 per cent in ing style Mkrak Management at 1-877-267- when Wayne showed us the put- ers with a world-class experience ratings and 28 per cent in viewer- 8200 or visit www.mkrak.ca or ters. However, I never expected for more than 25 years on its three ship from last year (1.0, 1.45M), The Player’s Edition is being email [email protected] ormark@ the overwhelming response the distinctive courses. and up 18 per cent and 21 per launched alongside the modern- mkrak.ca technology of Evnroll has pro- cent respectively from 2016 (1.1, ized full Rules of Golf book, plus duced, and what is even more RBC Canadian 1.54M). It was the tournament’s a new Official Guide to the Rules Evnroll Putters satisfying is that the players using Open TV Ratings largest third round audience since of Golf will be available in digi- Join Forces with the product have seen remarkable at least 2012. tal format and official apps, with Golf Supply House improvements in their putting. We From Sports Media Watch: PGA Lead-in coverage on Golf a printed version to be released are excited about our involvement Tour ratings hit a rare speedbump Channel drew a 0.31 (+15 per in November. The Evnroll putter line continues and what the next years will bring during the RBC Canadian Open, cent) and 453,000 (+12 per cent) Industry News cont’d on pg 9 Nancy Lopez Photo by John Gallaugher ~ GJAC

6 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 7 INDUSTRY NEWS INDUSTRY NEWS

Industry News cont’d from pg 6 to play fairly with other players with the Designed for golf administrators and club same, or different types of disability and, officials, the Guide features Interpretations importantly, with those without disabili- on specific Rules (which replace the current ties. The Modified Rules were developed Decisions) and includes the first jointly-pro- in close consultation with the community duced Committee Procedures document, of players with disabilities and disability providing practical guidance to Committees organizations. ONE OF CANADA’S TOP for running competitions and overseeing All of the new books are available in general play. digital formats online, and a range of TEACHERS GIVES BACK Another key feature is the Modified Rules explanatory videos and resources are avail- of Golf for Players with Disabilities. This able on The R&A and USGA websites to By Garry McKay document is released alongside the Rules enable all golfers to learn about the 2019 he can find. of Golf and enables players with disabilities Rules. • ”We’ve invested in SNAG Golf and MyMinigolf, and I’m certified SERIOUS INNOVATORS in U.S. Kids Golf which has an The Last RBC Canadian Open unbelievable program,” he says. “I believe in taking the best sys- at Glen Abbey Golf Club ? FOR QUEBEC GOLF tems in the world and I adapt them and make them ours. CLINTON SCHMALTZ “That’s what sets us apart. HEAD TEACHING GOLF PROFESSIONAL “We wouldn’t do the same business without We’re not just running one THE WILLOWS GOLF & COUNTRY CLUB being members of the BPG Buying Group,” program.” SASKATOON, SASKATCHEWAN says Pierre-Luc Bergeron, joint professional He would advise anyone who at Levis Golf Club in Quebec City, alongside coaches young kids to have a Maxime Beaulieu. look at the MyMinigolf system. Also co-owner/operators of the area’s first “It’s designed for pros to put PRACTICE MAKES PERFECT year-round indoor golf club (“B2 Golf”) and four different golf academies, they’ve been serious on their putting green and our Anyone who thinks they’re not talented the next three years when he decided to play innovators on the Quebec golf scene. Jeff Chambers remembers it as Saskatchewan. kids ask for it every year,” he enough to play golf should talk to Clinton professionally around the globe, including the Similarly, they find BPG offers several though it was yesterday. “After those five years I got explains. “We have a loop-de- Schmaltz first. The head teaching European Challenge Tour and the Ecco Tour inventive tools, which make it, “very easy to The now 42-year-old head pro- married and decided I had to set- loop, so they hit it through that professional at The Willows in Saskatoon, in Denmark. run the pro shop”. Its centralized electronic fessional at Elmwood Golf and tle down and do less travelling,” and it goes shooting out the other Sask., believes hard work is the great Fast forward to Saskatoon, where he billing system means they can spend less Country Club in Swift Current, Chambers explains of his move end and they think that’s the best equalizer for anyone who may not have a met his wife Tara, and where The Willows natural instinct for the game. provides a first-class teaching facility time on accounting, and more time with their Saskatchewan, was 17 when to the Elmwood G&CC where thing ever. members, while BPG’s strength in numbers, In a nutshell, practice makes perfect. and the latest in teaching aids and fitting his father drove him to Fargo, he’s been the head professional “The hardest thing to do “Getting better isn’t necessarily talent- technology. early buying discounts, and rebates definitely North Dakota to get him his first ever since. with kids is teach them putting related,” Schmaltz says. “It’s about improving Schmaltz is as passionate about club fitting PIERRE-LUC BERGERON & help their bottom line. set of golf clubs and to have his Being in one place allowed because they get bored really skills developed through practice.” as he is about teaching, though he says you MAXIME BEAULIEU “We have benefited from BPG expanding He cites Geoff Colvin’s critically acclaimed can’t put the fitting cart before the horse. Joint Professionals across the country,” Beaulieu relates. “All the first lesson. Chambers to continue to coach quick. There’s no way you can Levis Golf Club, book Talent is Overrated, which, among “Instruction always comes before club financials are good. Everybody can collect Chambers remembers the pro elite athletes but also establish keep a kid on a (regular) putting Quebec City, QUE its many nuggets of sound practical fitting.” more money.” praising his swing and his put- a junior program for beginners green for half an hour.” advice, espouses deliberate practice, “an Once someone is ready to be fitted, he Then, there’s the information sharing between BPG’s crew of 150 PGA of Canada Class ting stroke. that has become the envy of golf Chambers still makes time to activity designed specifically to improve knows he can count on Cobra to deliver the A professionals. The kind, encouraging remarks clubs across the country. coach most of the elite players in performance, often with a teacher’s goods. Their club design is just one of the “We have a different market in Quebec City,” he adds. “Sometimes, I learn something from that golf pro many years “I think that one of the reasons the province and many of them help.” Schmaltz also refers to, and highly many things he likes about the brand. from a member in Montreal. And if we have a problem, it’s really good to work with the ago sunk in. we are successful and have so will drive, two, three or even recommends, Ernest Jones’ Swing The “I’ve been part of the Puma/Cobra family for team as a shareholder. It’s the knowledge inside the group.” “I still remember some of the many kids taking beginner golf four hours one-way for lessons. Clubhead, the oft-referenced book first a few years. What I love about the company, Bergeron earned his Class A credentials in 2003, and soon gravitated to the teaching things he said to me during that lessons is because I’m right there While many of his top players published in 1952, and still considered a and what sets it apart in my opinion, is the side of the industry, serving as a Quebec regional coach since 2012. Levis Golf Club’s landmark of golf instruction. quality of the product, the attention to detail first lesson, and I think if I can with the kid who has never held have won important tournaments Although they will be crunching the numbers the 2019 Canadian Open will be played the (B2Golf-affilliated) Junior Academy was the first in Quebec to be accredited as a junior These books say much about Schmaltz’s and the service you receive. They tend development centre by Golf Canada, PGA of Canada, and Golf Quebec. give that back to kids that would a club before,” he says. “This past including provincial champion- for a while yet to see how they did finan- week of June 3-9. own approach to teaching, one that finds to put more of their money into research/ He views teaching as instrumental to growing the game. be a huge motivational boost for summer we had about 180 kids ships this year, ask him about his cially, Golf Canada has to be more than Organizers are scrambling to see what him at it 8-10 hours a day, six days a week. development as opposed to marketing, “There are a lot of people who don’t know how to start. They go to the range and hit them,” says Chambers, who has and even though I have great favourite memory and Chambers happy overall with their two national pro- difference that will make to our Open and Add another 44 hours per week during the which shows up in the finished product.” drivers,” he comments. “I’m working on a program to teach people the right way to learn developed a reputation as one assistants, I want to be there with immediately harkens back to his fessional championships this year. whether it could result in a stronger field. winter, and he’s one busy guy. That kind of added value is something -- from the short game out, and then you can go grow the swing.” of the top teachers in Canada. every kid.” junior camp in the spring. Golf Canada ended an era with their For example, the earlier date means “I do 99 per cent of the teaching,” he says, Schmaltz’s students, many of them elite At Levis, he now takes members out on the par 3s for a one-hour clinic to work on What makes Chambers some- The junior camp program “We had twin brothers, one 30th, and likely their last, RBC Canadian school will still be in session, and school adding that “I’m pretty much maxed out provincial juniors, can also expect. Besides lesson-wise.” instruction and fitting, Schmaltz also their chipping and putting. what unique among coaches runs weekends in May, and the of whom had cerebral palsy and Open at Glen Abbey Golf Club in Oakville. buses that are normally used to shuttle Not that he’s complaining. He loves to provides guidance on fitness, nutrition and Beaulieu turned professional in 2011. But with a retail background in men’s clothing, he across the country is that he is first weekend of June they have only had movement from the ClubLink, which owns Glen Abbey, has spectators to and from parking lots at the emerged as pro shop manager when he and Bergeron took over at Levis Golf Club in 2011. teach, a calling that came to the fore after mental preparation. having success teaching elite ath- a big wind up gala and the kids waist up. We got him three clubs announced plans to build housing on the Canadian Open, may be in use. Meanwhile, situated 20 minutes away, B2Golf has grown into an 8,000-square-foot he spent “eight great years” at the Calgary Add in his passion for staying current with facility offering lessons, golf simulators, technical advice, equipment, repairs, a boutique, letes as well as rank beginners. go out on the course to actual- and cut them down to the grips golf course, and is currently fighting the In recent years Golf Canada has often Golf & Country Club and left to take the head new technology and training, and it’s easy to pro position at Stewart Creek Golf & Country see why he says that “he can make any level supervised golf trips, and boot camps. It has 350 members, a staff of a dozen professionals, “I’ve always had a passion ly play golf. and he was able to get down Town of Oakville, which is doing every- chartered a plane to bring the PGA Tour Club in Canmore, Alta. His focus shifted for of player enjoy the game more and improve”. and oversees the operations at Levis, and four other Quebec City area clubs. for working with kids. I think Chambers takes kids from on his knees and hit them,” said thing in its power to block those plans. players back from the British Open which B2Golf’s maxim: “Have consistency in your equipment, and your game”, carries over to the it’s rewarding right from the three to 14 and the emphasis is Chambers. In the meantime, Golf Canada is mak- was the week before the Canadian Open. Levis pro shop, where they offer invaluable outdoor club fittings during the summer season. first time you give a kid a club on having fun. “I don’t think I’ve had a proud- ing plans to move on without Glen Abbey. That won’t be necessary this year but “We’re always focusing on the personalized service of the customer,” Beaulieu adds. and they make contact with the “We started out with six being er moment than when we did Hamilton Golf and Country Club has agreed the U.S. Open in 2019 is at Pebble Beach “They’re going to pay a little more, but if the customer has the right equipment, they’re ball,” he says. the youngest and then it dropped that.” to host the 2019 and 2023 tournaments. on the west coast and Golf Canada is still going to be satisfied, and they will be really passionate about golf. We share that passion “I get just as tingly inside as to five and then four,” said And his advice to head pros Golf Canada is keeping pretty tight-lipped deciding whether they may need to char- with our customers.” when one of my elite players Chambers, who then took the about having a successful junior about where they will go in ‘20, ‘21 and ter a plane anyway. makes a putt to win a provin- advice of one of the top teachers program: “If you want a good ’22, although it’s believed that St. George’s While they would never say it public- cial championship. When I see a in the United States and began junior program you can’t just in Toronto will be the host venue in at ly, Golf Canada officials are ecstatic that Contact information: kid attain something at any level taking three-year-olds. hand it off to people without least one, and possibly two of those years. Dustin Johnson, who was at the time the BPG Buying Group it makes me feel good inside.” He says the secret to his suc- experience,” he says. Next year will also be the first year of number one player in the world, became 652 Guimond Street From 2004-2008 Chambers cess is borrowing the best ideas “You have to lead them and the new date on the PGA Tour for the RBC their 2018 champion. Likely only having a Longueuil, QC J4G 1P8 was the provincial coach for from every junior golf program you have to mentor them.” • Canadian Open, which will now be played Canadian winner could top having someone 450-465-0757 / 800-463-3114 the week before the U.S. Open. That means of Johnson’s stature as your champion. • RBC Canadian Open Photos by John Gallaugher ~ GJAC

8 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 9 INDUSTRY NEWS

The Canadian Golf Industry EXPO will be earlier The Toro Company has announced its continuing this year. The event returns to the Nottawasaga Inn relationship with the Canadian Golf Superintendents Resort and Conference Centre in Alliston, Ontario Association. but will be held Oct. 23-25 instead of its traditional Toro will continue its sponsorship of the CGSA November dates. Assistant Superintendent Award for the next three The PGA of Ontario, which co-promotes The EXPO, years. Toro provides a VISA gift card for meals and will host their annual awards night to honour top incidental expenses for the winner who attends the industry professionals. It will be held at the EXPO Canadian Golf Course Management Conference. on Tuesday, Oct. 23. The winner also receives an invitation to The Toro Experience, an exclusive annual educational event Lorie Kane was named the Golf Journalists for assistant superintendents hosted at Toro’s World Association of Canada’s Dick Grimm Award winner Headquarters in Bloomington, Minnesota. for 2018 for her lifetime contributions to the sport in Canada. Kane, a four-time winner on the LPGA Tour, The PGA of Canada and Mr. Lube have signed has been a big supporter of golf at all levels in Canada. a new working agreement. The agreement sees Mr. Lube sponsoring the PGA of Canada national Two of Canada’s most promising young female championship schedule. golfers, Augusta James from Bath, Ontario, and Each of the PGA of Canada’s national champi- Jennifer Ha, from Regina, Saskatchewan, will be onships will feature specifically branded Mr. Lube receiving sponsorship from Golf Town. content and shared by way of the association’s social “Canada has some of the best young golfers in media platforms. the world,” said Frederick LeCoq, Golf Town’s vice- president of marketing and e-commerce. “And we’re The Canadian Golf Superintendents Association, doing everything we can to support them and their in conjunction with Bayer Environmental Science, is communities to keep growing the game across the presenting their CGSA/Bayer Superintendent of the country. In this regard, we’re very pleased to wel- Year Award for 2018 to Dean Baker of the Burlington come August and Jennifer into the Golf Town family.” Golf and Country Club in Burlington, Ontario. •

Congratulations Brooke!

The CP Women’s Open even managed to top the of its own by allowing Canadian network TSN men’s event when Brooke Henderson of Smiths to show it live. Falls, Ontario broke a 45-year drought. Next year’s tournament will be played at the Her victory at the Wascana G&CC in Regina Magna GC in Aurora, Ontario from Aug. 19-25. was the first by a Canadian woman in our nation- It will mark the first time since 2001 that the al championship since Jocelyne Bourassa won tournament will be played in the Toronto area. in 1973 in Montreal. It also kicks off a five-year rotation that will see As it became apparent that Henderson might the event alternate in Eastern and Western Canada. create history, The Golf Channel, which had CP, which also sponsors Henderson, has con- the rights to televise the event and was going firmed a five-year contract extension for title to show it on tape-delay, created a little history sponsorship of the tournament. • Photo provided by Golf Canada/Bernard Brault

10 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 11 HOT PRODUCTS by Tim Bains

BUSHNELL RANGEFINDERS What’s Selling BLUE DEVIL GOLF CLUB shop now is primarily adidas.” Calgary, AB In women’s clothing: “We sell a lot of in The Shops adidas. We’ve always done really well with Asked about which drivers sell well in Sunice. The last couple of years they’ve the shop, head pro Blake Clayton said: done a really good job with introducing “We carry TaylorMade, Titleist and Ping. some solid sleeveless polos. Outerwear is By far, the Twist Face M3 and M4 drivers dominated by Sunice – great design, great COBRA’S KING F8 DRIVER have been our No. 1 sellers. When you get colours, great fit.” the amount of street cred off the guys on Branding is important to the shop. tour – when they’re crushing it and win- Said Clayton: “The biggest thing nowa- ning with it – that translates down to the days is putting your stamp on unique items. average golfer. It certainly motivates them I’ve been in the business for a long time. to buy that product.” Back in the day, golf courses didn’t brand As for sets, he said: “Our pro shop doesn’t themselves much. You’d throw a crest on sell a whole lot of sets. We have a smaller a golf shirt or a hat or something like that. membership. From my limited sales, Ping Now it seems like the trendy thing to do irons did very well. The products they’ve is to get headcovers made or get big tour had out for the past few seasons have done towels with embossed towels.” extremely well for us.” Another item that sells very well is the As for wedges, he said: “By far this year, Eco Vessel insulated water bottle, with bright it’s the new SM7, they’ve been really hot.” colours and a logo. Speaking about putters, Clayton said: As golf shops seem to be bouncing back “Any of the Spider Tours sell well. Having across the country, Clayton said: “A few it on TV almost every week – winning – it years ago things were a bit different. People draws people to them. Tiger moves the nee- gravitated more to those big box stores. In dle a lot, obviously. THE MARSHES In sunglasses, it’s Sundog and Electric. We’ve seen a lot NEW ERA HATS Ottawa, ON Speaking about the Electric brand, of people convert MacDonald said: “I think they’re very from the toe-head Head pro Derek MacDonald is hoping to sexy-looking sunglasses. They’re adver- putter blade, or a expand his shop stock in the near future. tising themselves as golf sunglasses, but variation of that, BROOKS and by adding the club logo to bestselling glove for men and “We do some equipment,” he said. “But it’s something I would wear more off the to try and use that GOLF CLUB all the shirts, the club’s sales have women. The shop added the Ping because we’re a public facility and not a big golf course.” face stability that Brooks, AB picked up. Tour glove and it has sold well. membership, we haven’t been bombarded So, what about 2019? those Spider and In outerwear, Sunice does very The shop sells only cart bags, with requests. That’s one thing we’re going Said MacDonald: “Next year, I want Ardmore kind of well with vests, windshirts and with Sun Mountain, Ogio, Ping to push forward a lot more with next year to find more knick-knacky, memorabilia newer designs Asked about the drivers that rain jackets that are all comfort- and Datrek selling well. with the Golf Academy, is to really start items, so we’ll be fully stocked with that have.” have sold the best, head pro Jeff able and breathe. The shop carries Sundog promoting fittings on the range. We have kind of stuff. • As for golf balls, Ward said: “The G400 is the most In ladies clothing, Ward said: sunglasses. Titleist’s fitting cart. he said: “Pro V1 is sought after here. Rogue and “Dexim is the most popular line It’s the shop’s first year car- “Mostly, it’s just soft goods. Because we’re MACTAQUAC still a huge seller, Cobra F8 have done well, along here. The golf dress has been our rying Garmin products; the S20 public, most people come just for the day. GOLF COURSE AVX sold well. I with Titleist 917.” bestseller for the last couple of and X40 Approach Watches have People want to buy a shirt that has a logo Fredericton, NB think more peo- As for iron sets, he said: “Ping is years. Nike always is one of our both sold out. The Nikon Cool and away they go.” ple are intrigued once again the most popular iron bestsellers as well, especially this Shot rangefinders have also prov- Among the clothing options is Levelwear. Head pro Alex Egan said the M4 drivers by it because it’s around here. The G400 and G700 year with brighter colours, but also en popular. Said MacDonald: “I like them because they have been popular, as the most asked-for new. Honestly, have been very well received from as a lifestyle line more than just a As for hats, the BGC Golf Club have so many different options for logoing in the shop. The 917 is probably the next sales wise, dollar our demo days and lead the way golf line. Our other popular sell- hats are the most popular seller and branding on their shirts, so it’s a hot most popular, followed by Cobra. for dollar, the TP5 ball has sold incredibly the past few years, things have maybe start- for orders. AP3 has also proven er this year has been the adidas with Titliest and Ping fitted hats seller. We have FootJoy, Travis Mathew, In iron sets, the AP3s have been good well. We carry Srixon and it has its own ed tilting back in our direction. Finally, the to be a popular choice this year; rangewear dress. We have sold right behind. Nike hats always do Nike, Puma. We do a few different brands.” sellers, with the M4 also doing well. cult following.” emphasis on club fitting got past the drive some players have picked up an out and had to re-order. Sunice, well thanks to Tiger Woods and It’s much of the same in the women’s In wedges, it’s the SM7. As for shoes, Clayton said: “adidas Boost for a deal. That was always the motivation extra club in distance.” Antigua and Lopez have also been Rory McIlroy. lines of clothing. In putters, Egan said the shop has “gone has been super popular, a smash for us in for the green fee player: go to the store and In wedges, the Vokey SM7 is moving well.” Ward added: “We don’t have Adidas could be in the mix in 2019. through a pile of Scotty Camerons and our shop. What they’re doing with golf get the best deal. Now, it seems like the popular thanks to the different In shoes, it’s FootJoy, adidas a very large junior program, but Golf balls are always bestsellers, with Odyssey 2-Balls.” shoes – integrating the Boost into those average player is asking, ‘where can I get grinds and bounces available. and Skechers for men, with the we sell a large number of US Kids the shop Titleist-heavy. The shop just carries Titleist, with the shoes – translates well into our market for the best fitting experience because I’m going The Ping Glide 2.0 Stealth wedges Contour Fit being the bestseller. Sets of clubs. They range in size “We sell a lot of golf balls thanks to our Pro V1 and VIX selling well. 40-plus players who are on their feet a lot, to invest $1,000, or $2,000, or $3,000 in a have gone over well. In hybrids, In ladies shoes, the shop offers from 39 to 63 inches in right and second hole,” said MacDonald. “If people AVX has also sold well. and maybe have to wear dress shoes, and golf set. I want that to be really dialed in.’ the G400 and Crossover are pop- FootJoy and adidas. Said Ward: left hand and are very reasonably haven’t played here before, they get to In men’s clothing, the shop has done want to wear a comfortable shoe on the “That’s where professionals like myself ular. The Titleist 818H and the “The W Response Bounce was priced for getting your child into No. 2 and it’s, ‘Oh, my!’ Pinnacle is a hot well with FootJoy and adidas. They’ve also golf course.” can help. Pro shops have guys on staff that Callaway Rogue hybrids have also flying out the door as soon as we the game.” seller, Pro V is extremely hot. It would be found success trying Columbia. As for bags, he said: “I don’t think there’s can do that. A lot of clubs have TrackMan gotten a lot of interest. brought them in.” As for serving the clientele, our No. 1.” In women’s clothing, it’s adidas and Nivo. a brand that outsells another in our shop. I or FlightScope, and it’s at the point now As for putters, Ward said: As for golf balls, Ward said: Ward said: “Customer service is In shoes, it’s FootJoy and Nike. The shop has been selling 2UNDR feel like people are purchasing more cart where hitting it into a net or a screen five “Ping Sigma G series has sold “Titleist seems to be the one every- always a challenge, but I have Said MacDonald: “We find most of the underwear for the past three years and has bags than carry bags. When I was younger, or 10 feet in front of you isn’t enough out already. Scotty Cameron is one is purchasing around here. been lucky to have a great group time hotel guests get here and realize there’s probably sold about 50 pairs this season. you typically didn’t see a lot of those bulky anymore for consumers. That’s where we one people are always on the The TP5 and TP5X have made of young people in the shop this a golf course here. Then they rent clubs, In shoes, the shop basically sells FootJoy, cart bags unless it was a 60-year-old senior clawed back. The club companies have lookout for, and Odyssey Works strong inroads with the member- year who understand that keeping but haven’t brought their shoes. We find with the DNA and Pro SL popular. that rode a cart all the time. Now you’re put so much time and effort into getting Red/Black Line have hit the mark ship, and the Truvis does well people happy leads to repeat busi- that’s where a lot of our shoe sales are.” The shop sells mostly cart bags: seeing 20-somethings roll in and they want customers fitted, they want their stuff to with a lot of customers.” in this area. We also brought in ness and more sales. It is always As for hats, he said: “We go through a TaylorMade and Titleist are popular. a big bag. The trend is getting away from perform properly. If a person is hitting a The shop expanded its men’s Volvik Vivid for a trial and did tough to make up revenue when lot of hats here. Typically, we have a lot Asked about the shop specifically, Egan the double-strap, lightweight carry bag.” longer, straighter driver, the likelihood of clothing line to include adidas and very well with the red and green you open up five weeks later than of Marshes hats and I stock the different said: “Our shop is larger than most; we’re in In men’s clothing, Clayton said the shop them getting a 3-wood probably goes up Sunice and they’ve been popular. colours.” normal, but with the right people brands: Titleist, Ping, TaylorMade, Travis a provincial park. The building is 50 years “dabbles in a bit of everything, from Travis if they’re fit properly and the driver is per- Nike has always been a bestseller The FootJoy WeatherSof is the in place it can be done. • Mathew.” old, put up by the province.” • Mathew to Sunice to Nike to adidas. Our forming like it should.” •

12 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 13 TAYLORMADE’S M3 & M4 TWIST FACE DRIVERS

NORTH BATTLEFORD 1990. The biggest thing we tell In men’s clothing, Travis GOLF AND people is we can show you an Mathew does well, then there’s COUNTRY CLUB improvement on a fitted set of golf adidas and Callaway. In wom- North Battleford,SK clubs over what you’re currently en’s clothing, Dexim is the No. 1 playing. I tell people ‘we’re not seller by far. Then there’s some Asked about what his shop going to sell you a set of clubs just adidas and Nike. stocks, director of golf Dana because I’ve got some clubs on In outerwear, it’s Levelwear Johnson said: “We have pretty the rack. If it’s not right for you, and Sunice. much everything. Our two big- we’ll just order it in.’ The biggest In shoes, it’s Nike, PUMA and gest suppliers are Callaway and advantage we have over some ECCO. TaylorMade. We do bits and piec- of the discount shops is you’re As for hats, Johnson said: es from Ping, Titleist and pretty hitting in simulators there. We’re “We’ve done New Era with our much everybody else. outside; you can see how far the logo which has been spectacular. “Business has been great. We’re ball flies. Fitting is so important, A lot of people are loyal to their a little shop. We’d be lucky to be even with putters.” brand of club they play.” 1,000 square feet with the pro As for golf balls, Johnson said: In gloves, it’s Callaway and shop. For us, in a little shop in a “One of the latest crazes has been TaylorMade. smaller city, we still do $100,000 the AVX ball, the new ChromeSoft In bags, it’s mostly Callaway, in hard goods. That’s pretty good ball has been great, the TP5 has with some TaylorMade and Under for a little shop.” still been strong. Pro V1 is always Armour. And about the equipment, he strong. And the shop is thinking out- said: “Rogue is still leading in “Believe it or not, the sought- side the box. How about this the woods; the M4 is a close sec- after golf balls for us are the from Johnson: ond. There’s still a big following coloured golf balls - the Noodles, “This might sound funny, but with the Odyssey O-Works put- the neons, and the Callaway we have a lady anklet ball mark- ters. When Tiger Woods started Bolds. I jumped on board with er (from One Putt Designs). We using the Ardmore putter, then Volvik last year and couldn’t keep started selling them in 2017 and the TaylorMade putters took off. the balls in stock. I know a lot we’re sold out of the product We still did fairly well with Epic of pros maybe missed the boat again. We like to find things that Star. The driver’s $1,000, but we and didn’t bring in the coloured nobody else has. Everybody’s got had a pretty good run on them balls because I gave up some a Bushnell range finder, but this – like six drivers for us from one of my inventory to other pros. is something different. It’s some- model, that’s huge. The Mac Recreational golfers are just find- thing that’s really neat, maybe for Daddy 4 wedge has been strong; ing it easier to see.” a Mother’s Day present.” • the TaylorMade TP Milled has been strong. Third would be the Vokey SM7.” Fitting is important for them. Said Johnson: “Fitting is huge. I’ve been in the business since

14 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 15 LONG DRIVES AND CHIP-INS by Michael Schurman LONG DRIVES AND CHIP-INS Ending Slow Play ADVERTORIAL ADVERTORIAL What’s The Is A Marketing Plan The New Srixon Q-Star Tour 2 Ball: Where Value Meets Best Rtx-4 You? Tour-Level Performance

Most golfers can’t generate the swing speed of a touring pro, here isn’t a person involved in the golf but they love the look, feel and productivity of a tour-calibre ball. Tindustry in any capacity who hasn’t heard Srixon, the leader in golf ball technology and innovation has produced Golfers are eager to play the latest advances in Cleveland about the doom and gloom regarding the that kind of ball for them. wedges. And now comes the best yet: the RTX-4 line of wedges. future of the game. Among the complaints The Q-Star TOUR 2 was officially launched in North America in With 78 combinations of loft/bounce and finish between right and are: it takes too long to play, it costs too September. Jeff Brunski, vice-president of research and development for left hand, Cleveland is confident your new favourite wedge is waiting much, there are too many courses, it’s too Srixon says, “the Q-STAR TOUR golf ball is a tour-calibre, urethane cover patiently for you at your favourite golf shop. expensive, and it’s too difficult. All of these golf ball priced lower than some of our competitors’ two-piece offerings.” For more than 30 years, Cleveland Golf wedges have been the stan- observations have one thing in common: If the answer is not ‘play faster’, what is it? Designed specifically for skilled players with moderate swing speeds dard by which all other wedges are judged, which is why more of them they are not insurmountable! In my opinion, the amount of time con- who demand the performance and feel of a tour golf ball, the second- have been sold than any other wedge in the history of the game. Regardless of how often they are repeat- sumed to play 18 holes is directly related to generation Q-STAR TOUR 2 offers all-around performance. It features a tour urethane cover, three-piece construction, and lower- The RTX-4 is built with more spin, more versatility and a more compact ed, not one of them is the sole reason for two things: the misuse of power cars and compression core to provide maximum distance, feel, and tour-level tour-driven shape; it provides the ultimate tour performance. the negative thoughts about the future. It green speeds. Before the advent of cars, 50 Key innovations include the 4th Generation Rotex face which features greenside control. Some of the new technologies include a third-genera- might be that it takes five+ hours to play, years ago, an 18 hole round could be played Rule #3 : Course owners MUST reduce the sharpest grooves and most aggressive face milling pattern ever. tion Spin Skin Coating. The soft, elastic coating creates more greenside golf balls cost $5.00 each, and the average in four hours or less. With the average per- them from +12 to between 10 and 10.5. Four sole grinds deliver enough versatility to execute every short game spin and better approach spin from any lie, especially from the rough. player still can’t break 90, even though they son walking at a rate of about four mph and The average player is not skilled enough to shot imaginable. The Full, Mid, Low, and even a new Xlow bounce, offers The advanced core construction of the Energetic Gradient Growth Core have just purchased the latest custom fitted acceptable time frame and not feel like you a cart running at seven mph, why does it putt on excessively fast greens and there- the ultimate in versatility. promotes seamless energy transfer to maximize distance and optimize Tour-driven compact shaping uses less offset than RTX-3 to provide driver for $800.00. are being hurried? take longer to play? The answer is because fore takes longer with each putt and takes ball performance on every shot. The aerodynamic 338 Speed Dimple more workability and confidence at address. You will also notice that the However, not every course is struggling, Change requires desire, effort and infor- people don’t know how to use them! more putts in total. Pattern reduces drag and increases lift for maximum distance and a more lower lofts are more compact with a straighter leading edge, allowing not every retail outlet is bankrupt and not mation. Effort flows from management to stable, penetrating ball flight in any wind conditions. them to blend better with your short irons. The higher lofts have a tradi- every golfer is unhappy. Some courses are staff and to individual players. Management Rule #1 : When there are two riders, Most people understand there is a need for “This new Q-STAR TOUR 2 features our low-drag, tour dimple pat- tional shape for pitch and chip shots around the green. extremely busy, and while there might not has to create an atmosphere by providing there shouldn’t be a designated driver; each cooperation from everyone, but they haven’t tern for more distance and a next-generation spin skin coating for more The next generation in Feel Balancing Technology is optimized by loft, be lengthy waiting lists, some courses are methods of teaching staff what to tell play- should drive the cart. The player who hits bought into being part of the solution, most- greenside spin,” explains Brunski. and that gives you even more short game control. very healthy financially. The ers and how to behave on the the longer drive (Player #2) should drive to ly because they don’t know what to do. If Chris Risto, vice-president of sales & marketing for Cleveland/Srixon Tour-Authentic components means that each RTX-4 wedge comes immediate question is why? course in certain situations, the shorter tee shot and drop off the Player each player reduced their playing time by Golf Canada, says there’s an “extraordinary amount of performance standard with the #1 wedge shaft (Dynamic Gold Tour Issue S-400) and Why the negativity and how all oriented toward a reduc- #1 with enough clubs to play, the driver one second per shot, that would equate to packed into a ball that’s engineered to perform best for golfers who don’t the #1 wedge grip (Golf Pride Tour Velvet) on the PGA Tour. do we address the complaints? tion in time to play. Once then goes to his/her ball and prepares to one and a half minutes per player, or about swing at tour player speeds.” Chris Risto, vice-president of sales and marketing for Cleveland Golf Where would a club’s man- this is coordinated, staff can play when it is his/her turn. After Player #1 100 minutes per day - easily giving us the Srixon worked with Golf Laboratories to conduct independent, outdoor Canada, says, “no company focuses on the short game like us. We create agement start if they could begin delivering the mes- has ‘hit’, he/she WALKS to the cart as play- much desired four hour round. robot testing of the new Q-STAR TOUR 2 golf ball against key competi- innovative solutions to improve your short game.” do anything to guarantee an sage to the players. In turn, er #2 hits and they repeat the process until What better marketing plan could a tors. The results show how Q-STAR TOUR provides optimal tee-to-green Two-time U.S. Open champion Ernie Els, a Cleveland staffer, agrees. improved bottom line? the players have to ‘buy-in’. the green is reached. course owner offer than faster play and performance at an incredible value. The Q-STAR TOUR 2, compared to the tour balls tested against it, He says having great wedges in your bag allows players to hit those deli- Slow play is the one big Some will understand that lower scores? PS cate shots that keep a round going and leads to low scoring. Adds Els: problem. Strangely, the answer if they play more efficient- Rule #2 : When arriving near the front produced better distance control and a tighter overall dispersion area for precise iron play. “For me, these new RTX-4 wedges scream classic.” is not “play faster”. It’s not a ly, they will shoot a lower of the green drop-off, the passenger/rider Michael Schurman is a Life Member with the PGA of Canada. In 1988, he became the youngest person to The Q-STAR TOUR 2 delivers the same tour-level control as substan- If you want wedges that look good, provide great feel and spin, the race! It is a wonderful, out- score. Some will appreciate with the clubs required to pitch AND PUTT, next generation of Cleveland wedges “are built for a new generation of attain the category of Master Professional and served tially more expensive golf balls due to Srixon’s proprietary Spin Skin door experience that is to be having more time to discuss continues on driving the cart to the back of on national and regional PGA boards. He’s a Past golfers,” says Risto. technology. savoured and enjoyed, each business after the round, or the green for easy exit and prepares to putt. President of the PGA of Ontario and recipient of the moment being absorbed into time to simply enjoy social- A lot of time is saved by sharing the driving Club Professional of the Year Award. Michael played For more information on a variety of golf tours and tournaments during his For more information a golfer’s memory of pleasant experiences. izing, and some will recognize playing in responsibilities. career and held the Head Golf Professional position please visit clevelandgolf.ca It is not a time for excessive deliberation, an abbreviated time means walking at a At the same time golf cars became popu- at numerous golf clubs. Michael has been involved please visit clevelandgolf.ca disorganization and delay. slightly brisker pace, which in itself pro- lar, so did the competition to produce green in golf at every level and just about every capacity for over 50 years. So how do you enjoy yourself in an vides health benefits. speeds stimping above 12. Photo by John Gallaugher ~ GJAC

16 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 17 EQUIPMENT by Ross MacDonald, Equipment Editor What’s IN for 2019?

Srixon irons, fairways and hybrids are finding homes in lots of bags these days. And that’s likely to grow with the company’s new Z Series. The Z 785 driver promotes lower spin and a penetrating tra- jectory; the Z 585 driver promotes higher, straighter drives and addi- tional forgiveness on off-centre strikes. Both have lightweight crowns and plenty of adjustability. The Z F85 fairway woods and Z H85 hybrids feature similar technology. The forged Z 785 and Z 585 irons have it all: soft feel, classic look, forgiveness and updated sole to promote even cleaner contact. The Z 785 irons feature a tour cavity, providing additional mass behind the impact location for increased shot-shaping abil- ity and versatility. The Z 585 irons feature an added speed groove, which allows for more face-flex, enhancing ball speed and distance. The new Z U85 Utility Iron features a hollow, forged construction for a high-launch trajectory, soft feel, and unmatched distance. Hugely popular in Asia, XXIO (pronounced zek-si-oh) is catching on here in a big way. The name means excellence, and their focus he golf world is abuzz at the Feeling a little light in the head F-MAX Superlite metalwoods demand with the Spider Mini, var- is on extremely light, draw-biased Ttime of this column. is a good thing if you’re talking and irons have reduced weight ious models of the Tour, and the men’s and women’s clubs for play- The Ryder Cup is imminent. about golf clubs. And the lights in the clubhead, grip and shaft. Spider Interactive Powered by Blast. ers with moderate swing speeds. Tiger is roaring again. And Bryson are shining even brighter at Cobra For golfers with smooth tempos The Mini’s 15 per cent smaller The company manufactures its DeChambeau recently won another Golf. The new F-MAX Superlite the reduced overall weight helps head, more forward CG position- own shafts and designs the head, victory for everyone who believes line takes the already light and them swing easier, generate more ing, weight changes and T-sightline shaft, and grip for each club as a golf is as much science as art. extremely forgiving F-MAX fam- club speed and maximize distance. make it a fine complement to the cohesive unit. Their innovative use Speaking of that science, we’re ily to a new level. TaylorMade’s trio of GAPR clubs bigger Tour. The latter’s expand- of different grip weights is one of bound to see more of it in equip- Lighter shafts and lighter grips addresses the highs, lows and in- ed lineup offers something for the ways that separates XXIO from ment for 2019. As companies make for lighter clubs. And that betweens of filling a gap between everyone: five different models the competition. file their ball-flight plans for the translates to higher swing speed the 3-wood and shorter irons. With that feature a combination of sight- Evnroll is going where no other coming season, they’re collective- and more distance. Cobra’s most its iron-like shape, GAPR Lo will lines, toe hangs and hosels for a putter has gone before. The criti- ly looking to help us hit the ball forgiving driver weighs in at only appeal to players with faster swing wide array of alignments to fit cally acclaimed line has its roots higher, straighter and longer than 287 grams and promises to deliv- speeds who want a mid-to-low tra- any stroke. The Spider Interactive in Guerin Rife of Rife putters. Their ever before. er unrivaled distance and accuracy jectory and like to work the ball. Powered by Blast, another stroke message is clear: “Every putter has A maxed out mantra? Well, let’s for moderate swing speeds. GAPR Mid has a similar iron of innovation from the company, a sweet spot. Only Evnroll has a take a peek at what’s ahead and Their Superlite shafts deliver face profile and will appeal to a automatically captures valuable sweet face.” They deliver on that see what some of the top manu- the perfect blend of launch and wider range of players looking for stroke metrics in a seamless, non- promise through a unique face facturers have up their sleeves. distance for golfers with moder- maximum distance and a bit higher intrusive design built into the top milling pattern that imparts pro- Ah, looks like Cobra continues ate swing speeds. A re-engineered trajectory. GAPR Hi (and mighty!) of the putter’s grip. gressively more energy transfer its enLIGHTened approach in its lat- profile is 5 grams lighter, allowing has the largest head and a more Cleveland, a name synonymous on off-centre hits. Translation: est line of drivers, metalwoods and for an easier, more balanced swing traditional hybrid look. It produces with high performance wedges The ball rolls a consistent distance irons. TaylorMade is filling a set gap and more consistent contact. a high, penetrating flight. All three for 40 years, continues to build regardless of where it’s struck on with its GAPR family, Cleveland is Many players don’t pay enough are available in a variety of lofts. on that reputation with the RTX 4. the face. Do I hear fewer three promising more scoring opportu- attention to the grips they choose. When Jason Day won The The fourth generation RTX features putts? Their putters are available nities with the latest iteration of its Cobra’s larger midsize grip will Players in 2016 using the Spider sharper grooves to promote more in a variety of blade, mallet and RX wedges, and Srixon introduces appeal to golfers looking for more Tour putter, TaylorMade had the spin, and a more compact blade other models, and can be custom- the next generation of its Z series comfort and control, while weigh- competition seeing red. Consumer with less offset, giving it a clas- ized for lie, loft, length and grip. woods and irons. ing 7 grams lighter. Less grip demand went through the roof, sic look. It’s available in various Nancy Lopez Golf continues to Balls? You might just hear ‘soft’ weight means more feel in the and the company has since gone lofts and grinds and three differ- be an industry leader for offering and ‘feel’ mentioned once or twice. head. a step further in meeting that ent finishes. continued on pg 20

18 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 19 EQUIPMENT GOLF OPERATIONS by Garry McKay

continued from pg 18 components, including groove- The Project (a) ball has been a softer feel than the previous mod- women unmatched choice, quality in-groove technology for more big hit for TaylorMade, and the new els. The Tour B RX and Tour B RXS and technically advanced equip- spin, classic shaping and versa- The Project (a) model is even better. The three- target mid-to-low handicap golf- Everyone ment, regardless of their abilities tile grind options. layer design that incorporates a ers who want optimum trajectory and performance goals. The com- Titleist’s new TS2 and TS3 driv- ball has been new Dual-Distance core and a and more distance. pany’s popular all-in-one sets ers are engineered to deliver faster new 322LDP seamless dimple pat- Dean Snell is on the ball, you Benefits cover off driver, iron, hybrid and ball speed with higher launch, tern, is the same one that drives might say. At TaylorMade, he over- putter needs in one convenient, lower spin and increased MOI for a big hit TaylorMade’s red hot TP5 and saw the development of balls like The Audubon Co-operative bag-and-headcovers-included more distance and game-chang- TP5X. More aerodynamics reduc- the Penta (first five-layer ball) package. Individual drivers, fair- ing forgiveness. This is the result for TaylorMade, es drag and increases speed for and the current TP. Before that at Sanctuary Program for Golf ways, hybrids, chippers and putters of a 20 per cent thinner crown, a more distance. Available in gloss Titleist, he co-designed the origi- are available for specific needs. razor-thin face and an enhanced and the white or yellow. nal Pro V1 and the Professional. So In other equipment news for aerodynamic head design. Also out Now complementing the Project it’s hardly surprising that his own the coming year, while Mizuno may is the TS2 and TS3 fairways, the new model (a) is the brand new Project (s). company, Snell Golf, is making a n many ways they seem like strange can be certified,” says Kane. be best known for its classic mus- latter of which has an adjustable There’s nothing quite like it on lot of noise in the ball market. I bedfellows but in fact golf courses and “First, everyone has to start with a site cle back irons, the new JPX 919 weight slot in the sole. the market. With its 342LDP dim- The three-piece MTB Black has a Audubon International are on the same side. assessment and environmental plan. You Forged again proves they know a In a traditional sense, Ping’s i500 is even better. ple pattern and two-layer core, the lower-compression core than the They are both trying to prove that golf have to see where you are to know where thing or two about making great irons may be their best looking iron 60-compression Project (s) offers an previous model, which lowers courses aren’t, or at least don’t need to be, you’re going. You have to provide us with looking mid-sized forged irons that to date. The compact look and be a good fit for skilled players even softer feel while continuing driver spin for more distance. The the evil villains that many environmental- that information so we can help you with provide ample forgiveness. Proof clean design will appeal to better with moderate swing speeds. The the company’s focus on low driver four-piece MTB Red has fewer dim- ists make them out to be. suggestions and information. You have to that feel and looks can come in players, but anyone who can hit thin urethane cover, lower-com- spin and significant driver distance, ples and a firmer feel with longer “Golf has evolved over time to be a do that first then the next five you can do non-blade head. it consistently near the sweet spot pression core, and aerodynamic a combination all golfers demand. clubs, but a softer feel and higher much more environmentally aware and in whatever order makes the most sense Callaway’s limited edition Mack will benefit from the hot face, hol- dimple pattern promote maxi- Also comes in a matte yellow and spin with shorter ones. Currently environmentally conscious sport and busi- for you.” Daddy 4 Tactical wedges feature low-head design. With its larger mum distance, feel and control. matte orange finish. an online sensation, Snell balls ness,” says Christine Kane, CEO of Audubon The other five categories that have to be a new aggressive look with a head, cavity back and elastomer It’s available in pure white and Bridgestone’s former flagship will be available in pro shops in International. addressed are: water conservation, water distinct new Tactical PVD Finish, insert, the i210 will appeal to a tour yellow. line, the B330, has given way to 2019. Call Shinebox at 1-855-761- “Twenty years ago, golf was looked at as quality management, chemical use reduction Black PVD Face and black medal- larger group of players looking The lower compression Srixon the new Tour B series. And ball fit- 4641 for more information. using too much water, and too many chemi- and safety, wildlife and habitat management lions. The Tactical package also for more forgiveness. Soft Feel’s soft, thin cover, inno- ting has gone by the wayside. But Speaking of Titleist, their AVX cals, so it was not seen as an environmental and outreach and education. includes a limited edition Black New golf balls are always big vative core and the same dimple that doesn’t mean there’s been any balls are for golfers looking for ally. Over the years that has changed for Kane says that some of those are self Tour Issue Shaft and Lamkin Tactical news, and the unlimited choice for pattern as the Q-Star Tour will be change in performance. Replacing that distance/feel combination. the better.” explanatory like trying grip. These wedges draw on the all skill levels continues to grow. a good fit for players looking to the B330 and B330-S are the Tour For those who like yellow balls, So, while Audubon to reduce your water Mack Daddy 4 lineup’s innova- Srixon’s second generation maximize distance and control B X and Tour B XS. Aimed at low it’s the only premium Titleist ball International is will- and making the most tive technologies and premium three-piece Q-Star Tour ball will without sacrificing exceptional feel. handicap players, both have a to come in that colour. PS ing to stand shoulder efficient use of water to shoulder with golf through design and courses in the battle technology. for the hearts and Managing wildlife souls of the general habit is one area that public, it’s surprising really seems to strike how few Canadian a chord with both facilities have taken golfers and non-golf- advantage of it. ers alike. Barely more than “Many golf cours- 80 of the thousands es have excellent of golf courses opportunities for across Canada have both long-term hab- joined the Audubon itat use and migratory Co-operative habitat use for birds Sanctuary Program and other animals,” Christine Kane, for Golf. CEO Audubon International said Kane. Okay, it’s not as “On average, simple as just sign- about 30 per cent of ing up. There is a a golf course prop- program you have to erty is actually used go through to receive for golf and the rest is certification, and yes, out of play areas, or there is a cost. facilities, so there are It’s $350 (US) a plenty of opportuni- year to be a mem- ties to create native ber of Audubon areas. That could be International. Once by removing invasive you become certified, and you go through plants and replanting with native plants that a recertification program every three years, birds, or foxes, or deer, or monarch butter- you have the right to advertise your golf facil- flies, that need milkweed, can use.” ity as an Audubon Co-operative Sanctuary That’s one aspect of the program that Program for Golf. Tom Newton is quite familiar with. He’s the The program is designed to continue senior golf superintendent for the Niagara the environmental improvement that golf is Parks Commission and oversees their three going through and to provide a way for the golf courses. golf industry, the non-playing public, and The two courses at Legends on the golfers, to see how they’re doing. Niagara were certified ACSP for Golf in “The ACSP Program for Golf has six areas 2014 and recertified last year. He’s also in that golf courses must achieve before they continued on pg 22

20 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 21 GOLF OPERATIONS GOLF OPERATIONS

Audubon Canada List Certified Audubon Co-operative Sanctuary Program for Golf Members in Canada

Beacon Hall Golf Club, Ontario Gleneagles Golf Course, British Columbia Olds Central Highlands Golf Course, Alberta Stewart Creek Golf & Country Club, Alberta Beaconsfield Golf Club, Quebec Granite Golf Club, Ontario Oslerbrook Golf and Country Club, Ontario Stonebridge Golf Club, Ontario Bigwin Island Golf Club, Ontario Greensmere Golf and Country Club, Ontario Ottawa Hunt and Golf Club, Limited, Ontario Summerlea Golf and Country Club, Quebec Cabot Cliffs, Nova Scotia Hamilton Golf and Country Club, Ontario Paradise Canyon Golf Resort, Alberta Sunningdale Golf and Country Club, Ontario Cabot Links, Nova Scotia Highland Pacific Golf, British Columbia Petawawa Golf Club, Ontario The Glencoe Golf and Country Club, Alberta Calgary Golf and Country Club, Alberta Highwood Golf and Country Club, Alberta Pheasant Run Golf Club, Ontario The Ridge at Manitou Golf Club, Ontario Canmore Golf & Curling Club, Alberta Hillsdale Golf and Country Club, Quebec Point Grey Golf and Country Club, The Rock Golf Club, Ontario Capilano Golf and Country Club, British Columbia Innisfail Golf Club, Alberta British Columbia The Royal Montreal Golf Club, Quebec Cardinal Golf Club, Ontario King’s Riding Golf Club, Ontario Priddis Greens Golf and Country Club, Alberta The Toronto Golf Club, Ontario Cedar Brae Golf and Country Club, Ontario Ladies’ Golf Club of Toronto, Ontario RiverBend Golf Club – Community, Ontario The Winston Golf Club, Alberta Cordova Bay Golf Course, British Columbia Lake Joseph Golf Club, Ontario Rivermead Club de Golf, Quebec Thornhill Country Club, Ontario Country Hills Golf Club, Alberta Legends on the Niagara, Ontario Rocky Crest Golf Club, Ontario Turner Valley Golf and Country Club, Alberta D’Arcy Ranch Golf Club, Alberta Lethbridge Country Club, Alberta Royal Mayfair Golf Club, Alberta Uplands Golf Club, British Columbia Donalda Club, Ontario Links at Crowbush Cove Golf Course, Royal Ottawa Golf Club, Quebec Vancouver Parks Board - Earl Grey Golf Club, Alberta Prince Edward Island Salmon Arm Golf Club, British Columbia Langara Golf, British Columbia Fairmont Banff Springs Golf Course, Alberta Loyalist Country Club, Ontario Scarboro Golf and Country Club, Ontario Westview Golf Club, Ontario Whistler Golf Club, BC Fairmont Chateau Whistler Golf Club, Markham Green Golf Club, Ontario Silvertip Resort, Alberta Whistler Golf Club, British Columbia continued from pg 21 drop somewhere else in the trap. British Columbia Markland Wood Golf Club, Ontario Springfield Golf and Country Club, Ontario Whitevale Golf Club, Ontario “I’m passionate myself about doing Fairmont Jasper Park Lodge Golf Club, Alberta McCleery Golf Club, British Columbia St. Charles Country Club, Manitoba Whitlock Golf and Country Club, Quebec the process of getting certification for their the right thing for the environment,” said Fairmont Le Château Montebello Golf Club, Quebec Mississaugua Golf and Country Club, Ontario St. George’s Golf and Country Club, Ontario Willow Park Golf and Country Club, Alberta Whirlpool Course. Newton. Fraserview Golf Course, British Columbia Mount Bruno Country Club, Quebec St. Thomas Golf and Country Club, Ontario Wooden Sticks Golf Club, Ontario As a result of improving the wildlife So, if you’re a golf course owner or habitat at Legends, Newton says they regu- general manager why should you be think- Glen Abbey Golf Club, Ontario Oakdale Golf and Country Club, Ontario Station Creek Golf Club, Ontario York Downs Golf and Country Club, Ontario larly see deer, wild turkey, foxes, coyotes, ing about talking to your superintendent about Audubon Sanctuary Certification? “The main benefit is doing the right thing,” says Kane. “From a business perspective there are certainly marketing and positioning benefits to be realized. We encourage cours- es to use this in their marketing to set themselves apart from their competition. “We hear that in private clubs it instills a sense of own- ership among the members and a sense of camaraderie among the employees.” Audubon provides logos to certified member clubs that can even be incorporated into club merchandise. Kane also provides this food for thought. “The next generation of golfers, the millennials and the Gen Zs are going to expect this,” she says. “They’re going to expect that everyone should be doing their part for the

Cabot Cliffs, Nova Scotia environment. “Very soon we’re going to reach the point where if your Canada geese, bald eagles, hawks, and golf course is not doing this then you’re endangered snapping turtles, as well as an going to stick out and that’s a big change. abundance of fish in their ponds. I think this is going to be a big wake up The turtles have taken to laying their eggs call for a lot of owners.” in the sand traps and the maintenance staff, who have come to feel a connection with For more on the Audubon Co-operative the program, immediately fence that small Sanctuary Program for Golf, you can visit area of the bunker off with a sign explain- their website at: https://www.audubonin- ing why and advising golfers to take a free ternational.org/acspgolf PS

22 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 23 FALL 2018 Professional, Reliable and Cost-Effective GOLF MARKETING & SOCIAL MEDIA by Jenni Biggs Communication Services The Ultimate Communication Solution WIN UP TO $ 00 1000. Push Notifications Buy at the EXPO and you could win up to $1000.00 cash every two hours! ave you ever had a member something your more traditional the very first thing Hdrive a number of miles to methods of communication can- you will need to do an event that you had cancelled not; it can send a push notification is to get your mem- or delayed? How impressed were that will put your message right bers to agree to let they? You then had the “fun” of deal- across the front of their phone - you send them push ing with an unhappy member who and there’s no missing that! notifications. While most likely then complained to many golfers will anyone who would listen to them Getting Your allow you to send for the next six months! Strategy Right notifications with- Of course, we are ignoring the out even thinking fact that you would have emailed Push notifications are a direct about it, it is a good them to let them know of the path of communication with your idea when intro- EXPO HIGHLIGHTS change, but they didn’t see it. It golfers; they don’t get caught in ducing your app could be because they simply didn’t spam filters, or forgotten in an to members, to BRINGING MEMBERS AND INDUSTRY PARTNERS check their emails that morning, or inbox. Clubs should treat the abil- remind them that TOGETHER IN ONE EVENT! had checked their email five min- ity to communicate with users via they need to agree BUY, SELL, LEARN AND NETWORK utes before you hit send. Either push notifications as a privilege, to you sending noti- way, you now have an unhap- not a right, which means your club fications to keep The Golf Industry EXPO has been created and developed for py member. must provide value to your mem- them up to date with current is don’t send too many - maybe higher the engagement with their one main golf industry event attracting golf professionals, course owners, However, there is a solution, and bers and visitors. If you optimize events, course conditions and any once or twice a month, other- app, and the better the feedback course superintendents, club managers, it’s one that is right in their hands, your push notification strategy cor- last-minute changes. wise people will ignore them or to the club. This does not mean food and beverage managers, buying groups, retailers and one that they never leave the house rectly, your club will be able to Unlike other businesses, club even delete your app. However, you should bombard members, WELCOME TO THE GOLF INDUSTRY EXPO! the overall golf industry. without – their phone. And on that communicate at a whole new level. apps are an anomaly when it golf clubs buck the trend, and but provide timely notifications NETWORKING & MERCHANDISING phone is your club’s app. Permission is key. Push notifi- comes to push notifications. In our statistics show the more push that are relevant. FEATURING Your club’s app can do cations are permissive; this means other industries the general rule notifications a club sends, the THE BUSINESS OF GOLF PGA OF ONTARIO AWARDS NIGHT Tuesday October 23rd - 6:30 PM – 8:00 PM PGA of Canada - Ontario Zone Members and Industry Partners’: Join with PGA of Ontario members and industry representatives to celebrate the significant achievements PGA of Canada – Ontario Zone is pleased to welcome you back to the 2018 GOLF INDUSTRY EXPO “NETWORKING & and contributions to golf throughout the year. MERCHANDISING THE BUSINESS OF GOLF”! The EXPO will once again be held at the beautiful Nottawasaga Inn Resort & Conference Centre on October 23rd – 25th, 2018. MINI PUTT TOURNAMENT During the cocktail reception, NEW IN 2018 - AWARDS NIGHT get your team together and show-off your putting skills $1,500 Purse and more prizes!!! The Board of Directors is very proud to announce that we will introduce an awards night on Tuesday October 23rd, 6:00-8:00 “A great night of fun and networking” pm to recognize our members’ accomplishments in their respective categories. The ceremony will reflect similarly to the PGA of Canada night that is held in Orlando at the annual PGA Merchandise Show. All members are encouraged to join us FREE HOTEL NIGHT for a great night of camaraderie, fellowship and to recognize and congratulate our industry leaders. Be one of the first 100 unique facilities and buy at the Expo. You will receive a Free Hotel night. (standard room) Since making its return in 2012, the GOLF INDUSTRY EXPO has featured industry exhibitors showcasing an array of products, including equipment, apparel, carts, accessories, golf balls, footwear, training aids, software, sunglasses, signage, and TOWN HALL – EDUCATIONAL SEMINAR breweries, to name a few. The EXPO serves as a one-stop-shop for all facilities in Ontario. Enhance your career and knowledge about the golf industry and learn from industry leaders. Attend the FREE Attending the EXPO is an important investment in your business! While at the show be sure to take advantage of all the Town Hall on Wednesday October 23rd. show has to offer from the discovery of new products, to the writing of orders to catching up and networking with your Presented by PGA of Ontario and Pro Shop magazine. old and new colleagues. This year’s EXPO will see the addition of a Viewing and Networking Reception and the return of the Education Opportunities and a fun evening of Mini Putt. EXPO LOCATION & DATES

We are confident that all GOLF INDUSTRY EXPO attendees will have the opportunity to see the latest trends and products Nottawasaga Inn available for your shops and business, as well as gain valuable ideas and information that can be put to use at your facilities, Resort & Conference Centre while keeping the focus on the most important aspect of the event; networking and merchandising the business of golf! 6015 Highway 89, Alliston ON L9R1A4 Tel : 705 – 435 – 5501 Be sure to mark the dates in your calendar to attend! The Ontario Zone believes there is great value in bringing members Toll Free : 800 – 669 – 5501 and industry partners together. Tuesday October 23 We look forward to seeing all PGA of Canada - Ontario Zone Members and Industry Partners at the 2018 GOLF INDUSTRY EXPO. Show Opens: 2:00 PM – 6:00 PM Awards Night – 6:30 -8:00 PM Wednesday October 24 Sincerely, Town Hall – 8:00 AM – 10:00 AM Ontario Zone Board of Directors Show Opens – 10:00 AM – 6:00 PM Reception and Mini Putt event – 6:30 PM – 8:30 PM

Canadian publications mail product sales agreement 40021532 PGA of Canada – Ontario Zone Thursday October 25 Show Opens – 10:00 AM – 2:00 PM

REGISTER NOW AND GET READY TO BUY AT THE EXPO!! To register go to the web site www.golfindustryexpo.com You may WIN CASH PRIZES up to $1,000! Draws every few hours throughout the EXPO 24 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE(you 2018must buy and be in attendanceGOLFINDUSTRYNETWORK.CA to win) PRO SHOP MAGAZINE 25 www.golfindustryexpo.com www.golfindustryexpo.com Please visit golfindustryexpo.com Take Advantage of the to register The educational seminars Working With are presented by the Golf Industry EXPO Town Hall PGA of Ontario and By Shayne Dysart Your Customers At The EXPO Pro Shop Magazine / “State Of The Golf Industry” golfindustrynetwork.ca How to reach customers, promote your products and secure sales now and into the future... PRESENTED BY:

It doesn’t matter what like people who are genuine, any customer as you won’t like or opening new accounts as much information for business you are in or what honest and who are not after the end results. Work your lines • Be knowledge- coming year – programs/ you sell, customer relations the immediate sale. and your customer smartly; it’s able and organized pricelists/ sell sheets/ Plan To Attend • Moderator: Rob Roxborough – PGA of Ontario and engagement needs to be The securing of a sale is a partnership. Underselling and invoice comps/ demo day Executive Director National Golf Club 2017 Winners meaningful, memorable and not easy. The process, from allowing for an O.T.B. (open to A few things to keep events/ fitting initiatives, and Stay Informed Awards Reception serve a purpose. first telephone call, to first buy) opportunity is better in the in mind during the EXPO and last year’s purchases • Ian Leggatt Director of Golf & General Vendors help golf pros and appointment, to no transaction, long run. • Promote show specials Wednesday October 24 Manager at the Summit Golf Club, Tuesday October 22, 2018 the golf pros help vendors; to some transaction, to regular 1. Know your lines, your • Be energetic, DON’T SIT 8:00 am – 10:00am • Mike Kelly Executive Director of 6:30 PM – 8:30 PM Retailer of the Year vendors provide the pro, and transactions, takes many years of A few things to keep in prices and programs DOWN, and connect with as Golf Association of Ontario Nottawasaga Resort – Meeting Justin O’Leary - Cedar Brae Golf Club ultimately the pro’s customer, hard work and trust to develop. mind prior to the EXPO completely. BE PREPARED many customers as you can • Ian Scott of Ian Scott Consulting Rooms Lower Level -#10 Nottawasaga Resort Candidate for Membership of the Year with much needed products and You need to be in the right 2. Have a show SPECIAL • Be honest, fair and gen- • Laurence Applebaum – Chief services which in turn builds a place at the right time and you • Call and confirm appoint- and promote it uine with customers Meeting Rooms - Join us to honour the 2018 Ontario Cameron Cox - Hamilton Golf & Country Club Executive Officer – Golf Canada positive relationship for all. need to be ready to connect in a ments with all current, old, • Set up follow up appoint- Lower Level #10 • Greg Seemann – General Zone Awards winners and celebrate Junior Leader of the Year at our annual celebration of the We understand and appreciate soft manner in order to create a and no-business accounts • Appointments are booked ments if needed Visit: www.golfindustryexpo.com to register Manager and Managing Partner Ryan Starr - Geared to Golf Performance Center customer loyalty on all fronts good first impression. Establish • Print all programs, price and confirmed prior to • Be prepared to -Wooden Sticks Golf Club people who have made significant achievements and contributions to Teacher of the Year and we are aware that there your place in the sales process, lists, business cards and the Expo, but if spots are fix a problem • Kevin Purcell – Executive In an effort to better inform PGA members the sport throughout the year. Jon Roy – Golf Performance Coaches are a great many customers and maximize opportunities as product sell sheets to have available, approach new • Free items always go Director PGA Ontario and golf industry representatives of the who you are not selling to. That some sales will come easier on hand and for handout accounts and work the floor over well even if it is changing Canadian golf landscape, plan to • Brent Miller Clublink - Golf Professional of the Year Open to all members • All samples must be on • Dress and setup; you just Halloween candy attend the Golf Industry Expo Town Hall. Vice President of Corporate Jeremy Broom - Cherry Hill Club said, a wise man once said: “It is than others. and exhibitors at the hand and ready for dis- need to be profession- • Say “thank you” to all This is a MUST ATTEND EVENT for those Operations and Member Services Coach of the Year easier to keep and service your A product line must meet who want to stay informed about the golf Golf Industry EXPO existing customers than it is to specific needs, like profitability, play. You don’t want to al at all times, work who come to your booth • Lesley Hawkins – General Gareth Raflewski - RiverBend Golf Community industry, trends, changes and much more. find new ones”. look like an empty store space provided at the Manager adidas Canada 2018 Award Categories: uniqueness, price point, style, Admission to The Town Hall is Professional Development Award • Gerard Waslen – Owner of Timber Ridge Club Professional of the Year A question you should ask quality and functionality, and • Make sure accounts are Expo and be organized Be committed to the golf industry compliments of the PGA of Ontario and Bradlee Ryall - Bradlee Ryall Golf/Kaneff Academies yourself before contacting a the list goes on. While buyers cleaned up and all issues • Keep to schedule. If as a true professional by attending Pro Shop Magazine. Bring your questions Golf Club and Markham Golf Dome Executive Professional of the Year Teacher of the Year Class “A” Professional of the Year customer is “what will my might like you, your products have been addressed appointments are booked, the Golf Industry EXPO. and participate in a lively debate. • Dave Bradley – President of TaylorMade The following golf industry executives Golf Canada and Latin America Junior Leader of the Year Jacklynn Miller - Muskoka Bay Club products and services do to may not be the right fit for their prior to your meetings they have priority Retailer of the Year have confirmed to be on the panel at press Player of the Year fix my customer’s problem?” If customers so they can’t in good • Prepare your demo and • Review current year All my best, time. Additional executives may be added. Candidate for Membership of the Year you can answer that question conscience buy, and if they do fitting day calendar for business and detail pos- Shayne Dysart Player of the Year Bill Walsh Jr. – Modern Golf Please visit www.golfindustryexpo.com for If you would like to attend the Town Hall, please honestly and objectively then buy, they won’t be buying from the upcoming season itive trends and missed further information and to register for the visit www.golfindustryexpo.com to register and Coach of the Year reserve your spot. Professional Development Award you are ready to help your you in the future. • Define your show goals and opportunities Town Hall. customer. Remember, people Be smart and don’t oversell objectives, whether it’s sales • Provide all accounts with Class “A” Professional of the Year

GOLF INDUSTRY EXPO 2018 The Golf Industry Expo would like to acknowledge The 2018 Golf Industry EXPO would like to and thank the management and staff at SCHEDULE OF EVENTS NOTTAWASAGA INN RESORT THANK the following Exhibitors for their support. & CONFERENCE CENTRE. We would also like to thank the many students 6 Joe’s Software Inc Dexim Golfwear Merit travel Golf Vacations Monday October 22 Exhibit booth set up 2:00 PM – 7:00 PM and volunteers for assisting with this event. adidas Canada DWC Prints Miller Golf of London Tuesday October 23 Exhibit booth set up 9:00 AM – 1:00 PM Ahead Ecco Shoes Canada Mint Green Group (Greg Norman) The Golf Industry Expo is a partnership between Alphi Apparel Foresight Sports Canada Mizuno Canada Tuesday October 23 Show Open 2:00 PM – 6:30 PM the PGA of Ontario and Links Marketing Group Inc. Altered Collection G & G GOLF Mkrak Wednesday October 24 Town Hall Seminar 8:00 AM – 10:00AM Antigua Apparel GC Duke Equipment Ltd Nancy Lopez Golf Beau’s All Natural Brewing GDF Leisure Sports New Era Cap Canada Wednesday October 24 Show Open 10:00 AM – 6:00 PM PGA of Canada / Ontario Zone Bonnell Golf Distribution Golf In Nivo/Sligo/Cracked Wheat/Swing Control President : Curtis Pitre Wednesday October 24 Reception /Mini Putt Event 6:30 PM – 8:30 PM Executive Director : Kevin Purcell Bridgestone Golf Golf Industry Network.ca OCS - Columbia Sportswear Member Services : Stacey Hewett Brigitte Mausser Sales Golf Supply House / EvnRoll Putters Open Court SunIce / Bobby Jones Mini Putt has $1,500 Purse so get your team together Administration : Kristine Schmidt Bushnell Outdoor Products Golf Trends Inc. PGA of Canada TaylorMade Golf Canada Thursday October 25 Show Open 10:00 AM – 2:00 PM Callaway Apparel Golfing Buddies Inc PGA of Ontario Tee-On Golf Systems Callaway Golf GolfWorks Canada PLYR Golf TK Golf Enterprises Move Out from 2:00 PM – 6:00 PM. Cleveland Golf (Top-Flite Maxfli Canada) Poly Concept North America Triple Bogey Brewery THANK YOU STUDENTS! The Golf Industry Expo and exhibitors would like to thank the Golf Management Students from Georgian and Durham Club Car Hathway Stewart Pro Shop Magazine Turf Care Products Canada College. Students will help exhibitors move in and out of the show plus provide services during the show. Links Marketing Group Inc. Cobra Puma Golf Howie Wark Sales Pukka Inc Two Way Radio President / Publisher / Editor : Randy McDonald Critter Club Covers JLC Golf Salute by Levelwear Vari Pro Innovations (Roll Ready) Consultant : Shayne Dysart For more information visit Art Director : John Gallaugher Custom Leather Canada Levelwear Srixon & XXI0 Canada Westport Company Ltd Senior Writer : Rick Drennan Cutler Sports Corp Lucky in Love Sue Klopp Sales Equipment Editor : Ross MacDonald This list of Exhibitors committed their EXPO space GOLFINDUSTRYEXPO.COM before the the magazine printing deadline. Copy Editors : Dawn Grimmer Cutter & Buck / Clique Maui Jim Sun Dog Additional companies will be exhibiting at Sales Representative : Howard Hamlin The 2018 GOLF INDUSTRY EXPO.

26 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 27 w

2018 - 2019 2018 - 2019

CanadianCanadian GolfGolf Fax: 450-465-0759 Management:CanadianCanadian President – David Wilson, GolfGolf Ontario - John Popham - 519-588-4654; 6Joes Software Inc Ahead Web: www.boutiquesprogolf.com Bushnell Canada Club Car Critter Club Covers Golf Sales Mgr. Greg Wilson Foresight Sports Quebec - Francois Ducharme – 514-233- Golf Canada 1505 Barrington Street #100 270 Samuel Barnet Blvd. Email: [email protected] 140 Great Gulf Drive, Unit B 51 Worcester Road 2-643 Railroad Street Products: Printing and direct mail Canada 2354; Maritimes - Duane McGregor 1333 Dorval Drive #1 Halifax, NS., B3T 3K6 New Bedford, MA USA 02745 Vaughan, ON L4K 5W1 Etobicoke, ON. M9W 4K2 Mt. Brydges, Ontario N0L 1W0 services 4-120 Oriole Parkway - 902-629-9912. Oakville, ON., L6M 4X7 Email: [email protected] Toll Free: 800-282-2246 Management: General Manager Tel: 905-771-2980 Tel: 519-242-8704 Tel: 519-264-1837 Elmira, ON., N3B 1C5 Phone: 905.849.9700 Web: 6joes.com Web: www.aheadweb.com – Martin Boucher; Exec Assistant Toll Free: 800-361-5702 Toll Free: 800-461-3322 Toll Free: 1-800-721-0240 Email: [email protected] Toll-Free 1.800.263.0009 Email: [email protected] - Monique Bernier; Member Services - Fax: 905-771-2984 Web: www.clubcar.com Email: [email protected] David Astley & Co. Inc. G&G Golf Company Management: Jessica SupplierSupplier Gaudet && IndustryIndustryDominik Boucher DirectoryDirectoryWeb: www.bushnellgolf.com Email: [email protected] 30154 TownshipSupplierSupplier Road 250 Management: && Aaron Industry IndustryHardy 5525 272nd Street, Suite DirectoryA115Directory Web: www.golfcanada.ca Product: Fantasy golf game for amateurs Management: Sales Manager - Chris Email: [email protected] Management: VP Operations - Scott Calgary, Alberta T3Z 1L5 Products: Golf simulators Langley, B.C., V4W 1P1 Tamas Products: Buying group for PGA of Management: Territory Manager - Bob Beech; Sales Mgr. - Brian Armitage Tel: 403-288-3667, Fax: 403-247-2997 Tel: 604-857-4969 Management: CEO - Laurence Canada members Management: National Sales Managers Pozzebon Toll Free: 1-800-690-9998 Toll Free: 1-800-661-0045 Applebaum Products: Headwear and accessories – Jim Cerant, Steve Clouthier; Director Products: Animal Head covers, Canada Web: www.sunandsnow.ca Gallaugher Web: www.gandg.ca 34 Heritage International Sales - Steve Corlett Products: Club Car golf vehicles head covers, STD ball, retrievers, Icicle Email: [email protected] Graphics Inc. Email: [email protected] Products: Golf Canada is the National 1b-160 Tycos Drive Beau’s All Natural golf ball, Chill skin towels, cotton towels, Web: www.galagraph.com Sports Organization and governing body Toronto, Ontario M6B 1W8 Alphi Apparel Group / Brewing Co. Products: Laser Range Finders, golf tee’s, pencils, umbrellas. Management: President - David Astley, Email: [email protected] Management: President - Brad German; for golf in Canada Tel: 1-844-500-3434 Viyella /Sotto Sopra 10 Terry Fox Drive watches, golf GPS; Bolle Sunglasses Office Mgr. - Susanne Smith VP Jess German; Director Sales and Email: [email protected] 4334 Garand Vankleek Hill, ON K0B 1R0 and Serengeti Sunglasses. Cobra Puma Golf Creative Director: John Gallaugher Marketing – Scott Masse Web: ca.34heritage.com Montreal, Quebec H4R 2A3 Tel: 855-585-BEER 6900 Aut.Transcanadienne Custom Leather Canada Products: Pro Shop necessities, Sun & Brady Stoddard Golf Clearance Management: Darren Tessler Tel: 514-733-4466 Web: beaus.ca Point-Claire, QC H9R 1C2 460 Bingemans Centre Drive Snow, Hotshots, Advil, Kleenex, Spider Products: Complete creative services Warehouse Products: 34 Heritage was created for Toll Free: 1-800-663-5449 Email: [email protected] Callaway Apparel Tel: 866-688-6468 Kitchener, Ontario N2B 3X9 tech, Epsomgel, Band-Aid, Ben’s Insect including art direction, graphic design, Products: Barrington Gifts, Travis 692 Denison Street today’s gentlemen Web: www.alphiapparel.com 2 Berkeley Street, # 402 Web: www.cobragolf.ca, www. Tel: 519-741-2070 Ext 207 Repellent, Natrapel, After Bite advertising programs, catalogues, Mathew, New Balance, Prodigy Markham, ON L3R 1C1 Email: [email protected] Management: Founder - Steve Toronto, ON M5A 4J5 cobragolf.ca/pumagolf Toll Free: 1-800-265-4504 branding/logo/identity creative, headwear and apparel, Gogie Girl, Toll-Free: 1-877-344-6535 Beauchesne; Brewmaster -Matt O’Hara; Tel: 647-344-2026 Email: Web: www.glenayregolf.com; custom- magazines & book designs, packag- Imperial headwear, Bermuda Sands Email: Customerservice@golfclearance- ACI Brands Inc. Management: Sales Mgr. Ivy Steinberg, Director of Sales - Jamie Kaufman Toll Free: 800-833-2724 [email protected] leather.com Dexim Golfwear ing, photography, photo retouching & apparel, Big Max, Daphne’s headcovers, warehouse.com 2616 Sheridan Garden Drive Sales Rep -Jason Nadeau Email: [email protected] 250 boul Industrial #200 repairs, posters, website creative & print Glove It, K Bell socks, Lil Wiz speakers, Web: golfclearancewarehouse.com Oakville, ON., L6J 7Z2 Web: www.callawayapparel.com Management: General Manager - Management: President - Ken Ingram, Chateauguay, Quebec J6J 4Z2 production management services. MXM Golf, SlideBelts, Evolve Tees, Product: Golf retailer Tel: 905-829-1566 Products: Men’s apparel, woven shirts Bonnell Golf Adam Cox, Marketing Manager VP Sales - Dave Clark, Sales Manager Tel: 450-699-0075 EcoVessel, Mosquito Shield, NX-G, Toll Free: 800-668-5593 and sweaters Distribution Management: GM Canada – Roger Roy – Joanne Pattullo, Director of - Jim Bowie Web: www.deximgolfwear.com Scoreband. 1901 -12th Avenue SW Product: Callaway apparel for men and Merchandising - Caroline Daudelin G C Duke Golf In Management: VP Sports & Fitness- Eric Altered Collection Calgary, AB. T3C 0R9 ladies, including accessories Products: men’s, women’s and children’s Management: Pierre Doyon Equipment Ltd Sales Reps: 3960 boulevard Dionne Chamberland, Director of Sales – Bill 65 Admiral Drive, RR#2 Email: [email protected] Products: Cobra: clubs, golf bags, fashion belts including custom logo 1184 Plains Rd East G&G Golf: Saint-Georges, QC G5Y 8M3 Simpson, Director of Golf – Brooke Cameron, ON., K0M 1G9 Management: Michael Bonnell headwear & accessories: Puma Golf: buckles and leather golf accessories. Products: Golf apparel for women Burlington, ON L7S 1W6 British Columbia – Deanna Ruby – Tel: 877 228-5533 Bauer Email: [email protected] Products: Copper Tech Golf Gloves Callaway Golf Canada footwear, apparel & accessories Tel: 905-637-5216 604-816-9401: Web: www.golfinsim.com Management: Luke Manley 280 Hillmount Road, Unit 1&2 Toll Free: 800-883-0761 Alberta – Kim Carrington – 403-251-3637, Email: [email protected] Products: Antigua Golf Apparel, Nancy Markham, ON., L6C 3A1 Sales Reps: Duke & CO Web: www.gcduke.com Prairies – Corey Braaksma – 204-299- Lopez Golf Apparel and Equipment, British Columbia - Mark Lindsay Cutler Sports 1115 Sherbrooke Street West #2302 Email: [email protected]; sales@ 7553, GTA and Norther Ontario – Laura Management: Sales Director – Bridgestone Golf Antigua Apparel Bridgestone Golf - 250-826-7218 and Jon Kadin - 3505 Laird Road, Unit 12 Montreal, QC., H3A 1H3 gcduke.com Ouellette – 416-804-1115, Quebec and Carl Fortin c/o ACI Brands c/o ACI Brands Canadian Golf 250-491-4755; Alberta South - Rick Mississauga, ON., L5L 5Y7 Tel: 514-737-3388 Ottawa Valley – Stephanie Paquet – Sales Reps: 2616 Sheridan Garden Drive 2616 Sheridan Garden Drive Superintendent Lea - 403-680-7724; Manitoba - Ryan Email: [email protected] Toll Free: 800-837-5358 Management: President – Nolan Duke, 514-910-6068 Products: Golf In is a manufacturer of Oakville, ON., L6J 7Z2 Oakville, ON., L6J 7Z2 Association Sommerfeld – 204-390-1951 Web: www.cutlersports.com Web: www.dukeandco.ca VP – Neil Beech high-end golf simulators for the residen- British Columbia - Clay Atkinson - Tel: 905-829-1566 Tel: 905-829-1566 5399 Eglinton Ave. West, #201 Western Ontario - Ron Murray – 905-869- Email: [email protected] Products: E-Z-GO Golf Cars and utility G&G Golf and New Balance Golf: tial as well as the commercial market. 250-870-2572; Southern Alberta & Toll Free: 800-668-5593 Toll Free: 800-668-5593 Etobicoke, ON. M9C 5K6 7625; Eastern Ontario - Chris Burling Management: Owner – Cliff Harding, vehicles. Jacobsen mowers, Smithco, Southern Ontario – Wendy Shackleton – Test your game on over 85 of the world’s East Kootenays - Kim Carrington – 416-230-2278; Eastern Ontario - Raegan Brand Mgr. Sarah Gereaux Management: Catherine Bastien trap rakes and sprayers, Turfco top 519-808-6086 most beautiful golf courses and compete - 403-804-5464 and Tanya Carrington- Management: VP Sports & Fitness- Eric Management: VP Sports & Fitness- Eric Wilkie - 613 - 371-6078 Products: Women’s and Men’s IIBKUL, Products: Tail, QED Style, Physician dressers, Steiner tractors, Foley grinders against your friends in a remarkably Forbes - 403-251-3637, Manitoba/Sask./ Chamberland, Director of Sales – Bill Chamberland, Director of Sales – Bill Canadian Junior Golf Women’s daily sports, Women’s GG Blue Endorsed, Golfino and Verti-Drain aerators. G&G Golf, New Balance Golf beautiful professional-looking environ- Lakehead - Barry Hobday, Sandra Simpson, Director of Golf – Brooke Simpson, Director of Golf – Brooke Association Quebec West (Cobra Only) - Owen Lux Sport, Cutler Gags Travis Mathew: ment. Hobday & Brent Hobday - 204-444-3909 Bauer Bauer 170 West Beaver Creek Rd., Unit 6 Doucette - 514-501-2085; Quebec Maritimes - Jaret Connick – 902-401-7551 Richmond Hill, Ontario, Canada West (Puma Golf)- Stephanie Paquet - Ecco Shoes G.D.F Leisure Sports Central/Eastern Ontario – Scott Payne Products: Antigua apparel Products: Bridgestone Golf balls L4B 1L6 514-910-6068; Quebec East - Marie-Eve Cutter & Buck / Clique 10 Whitehall Drive 1333 Boundary Rd, Unit 5 Travis Mathew: Golf Supply House – 519-497-9580, Southwestern Ontario) - Telephone: 905-731-6388 Dion – 418-324-4682 175 Westcreek Blvd. Unit 2 Markham, On., L3R 5Z7 Oshawa, ON L1J 6Z7 Southern Ontario – Jason Nadeau – 355 Admiral Blvd. Unit 2 Deanna Egers – 519-635-4175, Sales Reps: See ACI Brands for list of Sales Reps: See ACI Brands for list of Toll Free: 1-877-508-1069 Brampton, ON., L6T 5S6 Tel: 905-723-3336 519-282-7213 Mississauga, Ontario L5T 2N1 sales representatives sales representatives Email: [email protected] Maritimes - Brad Ross - 902-237-7478, Tel: 877-877-7840 Toll Free: 800-833-6283 Tel: 905-624-6978 Quebec & Ottawa Valley - Tim Malek - Management: Executive Director - Earl Fritz Web: cbcorporate.ca Fish Farm Supply Web: www.gdfleisurespots.com Travis Mathew and New Balance Golf: Toll Free: 800-268-7934 514-952-6488 Products: Junior golf programs Email: [email protected] Company Inc. Email: [email protected] British Columbia – Chris James Email: [email protected] Brigitte Mausser Sales Columbia Golf – 116 Bonnie Crescent – 604-306-3313 and Brady Stoddard – Web Site: www.gshcanada.com Atlantic Canada – Dave Lamont – Au Noir Apparel 21 Tanager Cres. Stitched Apparel Management: General Manager – Shane Elmira, Ontario N3B 3J8 Management: President - Dennis 604-603-5539, Alberta (North) – Wayne 902-719-5952 1625 Rue Chabanel Street West #103, Wasaga Beach, Ontario L9Z 0B3 CGTF (Canadian Golf 48 Woodslee Avenue Unit 1 Brett, Operations Mgr. - Mark Alexander Tel: 519-669-1096 Woods, VP, - Delia Woods, CFO - Kevin Greiner – 780-481-6434, Alberta (South) Management: President - Dan Harrison, Montréal, QC H4N 2S7 Tel: 519-575-0628 Teachers Federation) Paris ON., N3L 3N6 Toll Free: 1-877-669-1096 Woods - Darcy McIIwain – 403-253-4150, GM - Rod Halsall Tel: 1-855-955-2098 Email: [email protected] Box 1318 Tel: 519-761-8774 Products: Cutter & Buck, CBUK, Email: [email protected] Products: Tee Mate golf accessories, Prairies – Drew McOuat – 204-254-1310, Acushnet Canada Inc Email: [email protected] Web: www.lifeadventuregear.com Trenton, ON K8V 5R9 Toll Free: 866-288-5070 Annika, Clique Web: www.fishfarmsupply.ca Pride /Champ golf products, 4 yards Southern Ontario – Jason Nadeau – Products: EvnRoll Putters, Golf Pride, 500 Harry Walker Parkway North Web: http://www.aunoir.com Tel: 905-849-7254 Web Site: www.ocsapparel.com more tees, Wedge Tees, Truline golf 519-282-7213, GTA & Norther Ontario Superstroke Grips, Lamkin Grips, Iomic East Gwillimbury, ON L9N 0M9 Products: Men’s Dress Shirts Management: Brigitte Mausser Email: [email protected] Email: [email protected] accessories, Sharpie Markers, EZ Trak – Dan Jedrzejek – 416-277-6912, Quebec Grips, Super Stroke, Winn Grips, Pride Management: Customer Care Manager golf carts – Michel Mathieu – 450-701-7676 Sports, Easy Picker Range Equipment Products: Sales agent for Wallaroo hats, Management: Marc Ray Management: President - Executive VP- DWC Prints - Julia Webber, Customer Care Service – Sales Reps: B.C.- Stan Tamre - 604-250- Night Golf, SoftSpikes, Eagle One, adidas Golf BPG Buying Group CC Headwear (Toques), Pure-Hydration, Jeff Knapp, Business Director – Scott 23 Sandringham Drive Jason Duskocy 8411; B.C. Interior - Bill Stevenson netting, matts, mini golf, turf flags, cups, 8100 Highway 27 652 Boul Guimond, Woodway. Product: CGTF is an all-inclusive group Rossi Barrie, ON L4N 0J9 Product: Pond/Lake supplies, Muck - 240-488-0494; Vancouver Island - Grant Fusion Cast, Markers, Furniture, course Woodbridge, ON L4H 3N2 Longueuil, QC, J4P 1G8 of properly trained golf teaching profes- Tel: 705-739-1334 Digesting Pellets, Beneficial bacteria, Skellern - 250-954-9194; Alberta - Mike and pro shop supplies, retail accesso- Tel: 450-465-0757 sionals with a common goal of growing Products: Polo’s, Outerwear, Rain Gear Web: dwcprints.com Pond Consultation, Pond Dye, Algicides. Coupland - 705-940-3009; Eastern Ont. ries and more. Toll Free: 800-463-3114 golf through proper golf instruction Email: [email protected] - Dennis Woods - 905-723-3336; S.W.

28 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 29 2018 - 2019 2018 - 2019

Sales Reps: CanadianCanadianBlaze, Namaka GolfGolf flasks, Champagne tees, trynetwork.ca, The Golf Industry Expo, Products: Bag tags, towels, tees, Kadin and Mark Lindsay - 250-876-7218; Products:CanadianCanadian Club Glove, AM&E, Legendary 1342GolfGolf Regal Crescent shawn.perno@ taylormadegolf.com accessories, Hurray Hard Alberta – Clive Grant – 403-830-4240; Fix-It, Putt it Straight, Tour Sticks, Stay- Golf Club communication publications, pencils, hats, etched and imprinted Alberta North – Felix Stark – 780-445- Ping Canada Head wear, Sterling cut glass Moose, Jaw, Saskatchewan S6H 7S2 Québec (Montreal/ QuebecNorth) – Northern Alberta/Sask./Manitoba and Put, Wedge tees. Corporate publication and marketing glasses, awards golf accessories, tour- 0881: Prairies – Shawn Woods – 204 2790 Brighton Rd Tel: 306-681-7816 Philippe Rousseau – philippe.rousseau@ Sales Reps: Lakehead – Frank Mymryk – 306-536- services. nament gifts, leather bags, trophies, ball – 841-8272; Ontario - Gabe Rapini – Oakville, ON L6H 5T4 Web: www.sweetspotdiscountgolf.com taylormadegolf.com Ontario – Charle Guyatt – 416-841-3408, 0531; Ontario GTA – Nathan Brooks markers, divot tools, umbrellas, Flags, 416-209-4898; Quebec - Brett Fletcher Skechers Go Golf Québec (East) – Pat Dubé – Jamie Barlow – 416-868-3138: Ottawa, – 905-334-0930; Ontario Central – Peter Goliath Golf Group Inc Fleece, Water Bottles, Chrystal trophies - 514-824-6899. 5055 Satellite Drive, Unit #6 Management: Carlo Berardi patrick.dube@ taylormadegolf.com On. – Jason Robson – 613-808-5792: Yates – 905-999-1634; Southwestern 60Weybright Court Unit 2 Lucky in Love Poly Concept Mississauga, ON. L4W 5K7 Atlantic – Tim McCullum – Burlington On. – Cary Tucker – 905 – Ontario - Bruce Paterson SupplierSupplier – 226-658- Toronto, On., M1S 4E4 && IndustryIndustry1029 Cutter Ct. DirectoryDirectory North America Tel: 905-238-7121 SupplierSupplierProducts: & &Canada’s IndustrylargestIndustry used equip- tim.mccullum@ taylormadegolf.com DirectoryDirectory373-5650; London On. – Garrett Kennedy 5858; Quebec – Jean-Guy Poirier Golf Tel: 416-321-9222 Mississauga, ON., L5H 4L9 Mint Green Group Nancy Lopez Golf 30 Staples Avenue Toll Free: 877-644-4414 ment dealer – 519-702-3609: Manitoba – Brend – 800-363-2060; Atlantic – Tim Smith – Toll Free: 800-363-3505 Email: [email protected] 6900 Trans Canada Highway c/o ACI Brands Richmond Hill, On., L4B 4W3 Web: www.skechers.com Pritchard 204-998-0612. 902-354-2047. Web: www.clicgear.com Point Claire, QC H9R 1C2 2616 Sheridan Garden Drive Email: [email protected] Tee-On Golf Email: [email protected] Sales Representative: Sue Gallagher Toll Free: 866-999-6468 Oakville, ON., L6J 7Z2 Management: National Director- David Systems Inc Management: President – Jim Annesley Product: Lucky in Love apparel for Web: mintgreen.com Tel: 905-829-1566 Management: Rocky Dundas Beecroft; Sales – Nick Resch Swing Apparel 111 Waterloo Street, Suite #604 Turf Care GolfStar Canada Products; Clicgear carts, bags and women Toll Free: 800-668-5593 Products: global supplier of promotional 18 Country Club Crescent London, Ontario N6B 2M4 Products Canada 10202 McDonald Park Road, accessories, Alphard Ewheels, True Management: President - Bob Cote; products Products: Skechers Go Golf Footwear / Uxbridge, ON L9P 0B8 Tel: 519-434-7877, 200 Pony Dr Sidney, B.C, Canada V8L 5X7 Linswear footwear. Brand Manager - Eddie John Management: VP Sports & Fitness- Apparel Web: www.shopswing.ca Toll Free: 1-877-432-5448 Newmarket, ON L3Y 7B6 Tel: 250-656-7027 Maui Jim and Zeal Eric Chamberland, Director of Sales – Management: Eric Nurnberger Web: www.tee-on.com Tel: 905-836-0988 Toll Free: 1-800-668-6332 Optics Canada Products: Greg Norman Collection, Bill Simpson, Pro Shop Magazine Products: Swing is an innovative golf Email: [email protected] Toll Free: 1-800-561-8873 Products: Creative Covers, Golf Pride, Hathway Stewart Ltd 2380 Argentia Road Cleveland Golf, Srixon, XXIO golf equip- Director of Golf – Brooke Bauer 1371 Marshall Crescent apparel company providing youth cloth- Web: www.turfcare.ca Martini Tees plus additional grips, shafts 59 Browns Crescent Mississauga, ON L5N 8G4 ment and accessories Milton, Ontario L9T 6N4 Snell Golf Canada, Inc. ing and accessories for ages 5-18 Management: President - Tom Condon; Email: [email protected] and accessories Halton Hill, ON L7J 3A4 Email: [email protected] Products: Nancy Lopez Golf Equipment, Tel: 905-636-1400 - Fax: 289-878-3925 100 Binnacle View Drive Technical Officer - Rick Willms; Tel: 647-529-2297 Web: spellboundsales.com Sales Reps: British Columbia - Mark Apparel and Accessories Web: www.golfindustrynetwork.ca Gananoque, ON K7G 2V5 Account Mgr. - Darcy Tomchick, Management: President – Ron Craig, Web: www.hathway-stewart.com Lindsay and Jon Kadin, Alberta Email: [email protected] TaylorMade Golf Canada CFO – John Jarman, Golf Town Email: [email protected] Management: Angela Moffat Saskatchewan, Manitoba – Jody Sales Reps: See ACI Brands for list of Management: Publisher/Editor - Web: snellgolfcanada.com 6240 Highway 7, Suite 100 Products: Golf point of sale software, tee 302-610 Applewood Crescent, Concord, Longman and Shannon Niemi, sales representatives Randy McDonald Management: Owner - Dean Snell Woodbridge, ON L4H 4G3 sheet service & online tee times with Products: Sales and Service for Toro ON L4K 0E3 Management: President - David Stewart Product: Maui Jim sunglasses and Zeal Southwestern ONT. & GTA - Ron Murray, Products: Publishers of Pro Shop Products: Snell Golf Balls Tel: 905-850-5771 dynamic pricing, F&B software, online commercial equipment and Yamaha Tel: (905) 479-0343 Optic sunglasses Northern and Eastern On. (to Kingston) - Magazine, Canada’s #1 golf trade Toll Free: 1-800-456-8633 store. Golf Cars Email: [email protected]. Products: Jones golf bags and gear, Golf Paul Kraus, Quebec West/Ottawa region New Era Cap Company magazine. We also produce www.golfin- com Nutz health snacks, Storm towels - Owen Doucette, Quebec East – Patrick 6205A Airport Road, #102 dustrynetwork.ca and help manage and Sue Klopp Sales Customer Service Web: golftown.com ML Golf Labrie Maritimes - Sandy Watling - Mississauga, ON. L4V 1E1 run the Golf Industry Expo trade show 350 Doon Valley Drive, Unit 9C Tel: 1-800-668-9883 The Canadian Society Two Way Radio Product: Canadian golf retailer 36 Neal Avenue 902-295-0456 Tel: 416-240-9991 in Ontario. Pro Shop offers full-service Kitchener, ON., N2P 2M9 Email: contactus@taylormade golf.com of Club Managers 18 Astoria Place JLC Int’l Canada Inc St. Thomas, ON N5R 6B5 Fax: 905-673-9002 marketing communication programs for Tel: 519-572-5209 B2B Website: www.tmagdirect.ca 201 - 5399 Eglinton Avenue West Caledon, ON L7C 1A4 32-705 Progress Avenue Tel: 519-631-4112 / Cell - 519-871-0503 Web: www.neweracap.com individual golf clubs publications (print/ Email: [email protected] Products: TaylorMade equipment, golf Etobicoke, ON M9C 5K6 Tel: 844-297-2346 Golf Trends Inc. Toronto, ON., M1H 2X1 Email: [email protected] Mizuno Email: [email protected] digital), email programs and marketing/ balls & accessories Tel (416) 979-0640 Web: twowayradio.ca 300 Ambassador Dr Tel: 416-298-6265 5206 Timberlea Blvd PR services. Management: Susan Klopp Toll free 1 (877) 376-CSCM Email: [email protected] Mississauga, ON L5T 2J3 Toll Free: 1-866-446-5383 Management: President – Mike Langley Mississauga, ON L4W 2S5 Management: Managing Director - Management: Email: [email protected] Email: [email protected] Tel: 905-629-0500, Fax: 905-629-0505 Rick Baetz, Sales Director - Ken Haqq Products: Nivo, Sligo, Cracked Wheat Managing Director – David Bradley, Web: www.cscm.org Management: Owner - Juris Utnans Products: Alpha Broder clothing (Ash Toll Free: 800-263-6256 Pukka Inc. Brand Director – Matt Cizmar, Management: CEO – Suzanne Golf Works Canada Management: Manager – Frank Lee City) Critters Golf, Axglo Golf, Hathway- Web: www.mizunocda.com Products: Headwear 337 South Main St Director of Sales – Michel Normand, Godbehere Products: Motorola Two Way radios and 855 Industrial Avenue, Unit 13 Stewart Email: [email protected] Findlay, Ohio 45840 Sundog Director, Sales Operations & Business accessories. Mobile units and repeaters Ottawa, ON K1G 4L4 Tel: 877-345-5110 Distributing Inc. Development – Rohit Malhotra Tel: 613-727-1721 Levelwear Management: President - John Stacey, Oakley Canada Web: www.pukkainc.com 83 Skyline Crescent NE Finance Manager – Steve DeCaire T.K. Golf Enterprises Toll Free: 800-387-5331 66 West Beaver Creek Rd Merit Travel Director Sales & Marketing – Mark 2660 Rue Diab St-Laurent, QC H4S 1E8 Email: [email protected] Calgary, Alberta T2K 5X2 Marketing Manager – Nick Obritsch 625 Cowan Circle Vari Pro Innovations Email: [email protected] Richmond Hill, ON L4B 1G5 Golf Vacations Hansen Tel: (877) 322-1065 Tel: 403-516-6600 Pickering, ON L1W 3K6 (Roll Ready) Web: www.golfworks.ca Tel: (416) 465-7211 111 Peter Street, Suite 200 Email: [email protected] Management: Ryan Nolz Toll Free: 877-786-3642 Products: TaylorMade golf equipment Tel: 647-919-3220 3360 Forrestdale Circle Toll Free: 866-423-5071 Toronto, Ontario M5V 2H1 Products: Mizuno clubs, Web: ca.oakley.com Fax: 403-275-6973 and accessories Web: tkgolfenterprises.com Mississauga, ON L5N 6X5 Management: General Manager - Jon Fax: 866-423-5074 Toll Free: 800-268-5940 accessories & apparel Management: Victor Grassi Products: Hats, Toques, Scarves Web: www.sundogeyewear.ca Email: [email protected] Email: [email protected] O’Coin, Trade Account Mgr. Jon Lovagi, Web: levelwear.com Web: www.merittravel.com/golf Products: Men’s & Women’s Sunglasses, Email: [email protected] Territory Sales Managers: Management: President - Terry Kirkup Web: www.rollready.com Customer Service - John Brady Email: [email protected] Goggles & Apparel B.C. (Vancouver/Victoria Island) – Lance Contact: Andan Darr Management: Director of Sales - Rob Mkrak Rampion Enterprises Management: President – Antonenko – lance.antonenko@taylor- Product: Chase 54 - men’s and women’s Products: Tommy Armour, Top-Flite, Management: President - Hilton Ngo, Coulter; Golf Vacation Specialist - Management Inc. Ltd. Rod Hoogstraten, Sales Manager – madegolf.com high performance golf clothing, Camelo Product: Golf ball cleaners, golf ball Maxfli, Club Making Supplies, Golf Pride, Brand Manager - Brett Saunders, Jeremy Hall 8076 Trans Canada Open Court 1555 Cliveden Ave. Greg Van Rassel, Customer Service - B.C. (Interior) – Jeff Cooper – Leather -custom made Columbian holders, golf ball cleaning devices, and True Temper, Lamkin, Winn, UST, Aldila St. Laurent, QC H4S 1M5 169 Beechwood Avenue Delta, BC V3M 6P7 Kitzy Sanchez [email protected] Vaqueta leather goods, combination golf ball holding and clean- Products: Polo’s, mid-layer, outerwear, Products: Golf vacations and packages Tel: 514-341-1300 Toronto, ON., M2L1J9 Tel: 604-395-8219 Alberta (North) – Darren Evans – Fore Season Belts - genuine leather ing devices tees, fleece, headwear and accessories for groups and individuals Toll Free: 877-267-8200 Fax: 514-341-9200 Tel: 416-722-0600 Web: www.rampionent.com Products: Sundog Eyewear, Black Clover darren.evans@ taylormadegolf.com belts with reversible buckles Golfing Buddies Web: www.mkrak.ca Web: www.shopopencourt.com Email: [email protected] Alberta (South) – Brian Howard – 87 Combe Avenue Email: [email protected] brian.howard@ taylormadegolf.com Westport Company Ltd Toronto, Ontario M3H 4S6 Links Marketing Miller Golf of London Management: CEO – Karen Weisz, Management: Sales - Chad Haralson Sunice /Bobby Jones Saskatchewan and Manitoba – Triple Bogey Brewing & 6681 Excelsior Ct. Tel: 647-495-7769 Group Inc. 1568 Woodcock Street Management: President - Mark Co-founder – Rachel Kent 1675 Trans Canada Highway, Suite 200 Mike Langin – mike.langin@ taylorma- Golf Company Mississauga, ON., L5T 2J2 Web: www.golfingbuddies.ca 1371 Marshall Crescent London, ON N6H 5M1 Krakower, V.P- Stephen Krakower, Sales Products: Golf and tennis fashion for Montreal, QC H9P 1J1 degolf.com 2241 Queen Street East Tel: 416-938-4590 Email: [email protected] Milton, ON L9T 6N4 Tel: 519-473-2876 Operations Mgr. - Stacey Prince ladies, shoes, fashion forward apparel Shinebox Lifestyle Tel: 514-341-6767 Ontario (West/Southwest) – Toronto, Ontario M4E 1G1 Web: www.donaldross.com Tel: 905-636-1400, Fax: 289-878-3925 Toll Free: 1-866-226-3994 and accessories. Brands Toll Free: 1-800-561-3872 Mitch Say – mitch.say@ taylormadegolf. Tel: 416-844-7702 Email: [email protected] Management: President – Paul Web: www.golfindustrynetwork.ca Fax: 1-800-303-3636 Products: Nikon, Garmin, NexBelt, 181 Ridgedale Cres. Web: www.sunice.com com Web: www.triplebogey.com Greenglass; Administration - Karen Web: www.millergolfoflondon.com Ombrelle, Shedrain Champ/Pride, Winnipeg, Manitoba R3R 0B4 Management: V.P. Sales - Derek Faith Ontario (Southeast) – Brian Stewart – Email: [email protected] Management: Managing Director - Greenglass; Warehouse - Steve Management: President - Email: [email protected] Navaka, Swell, Volvik, Lorente, Asbri, PGA of Canada Tel: 204-390-1951 Toll Free: 1-855-761-4641 brian.stewart@ taylormadegolf.com Dan Keogh Kennedy Randy McDonald Tempercraft, Glenmuir, Sunderland, 13450 Dublin Line Web: www.shinebox.ca Ontario (GTA) – Peter Chandler – peter. Management: President - Geoff Tait Products: Full service golf marketing and Management: President – Jamie Hudson, Sutler, Toggs, Doktor Doom, Acton, ON., L7J 2W7 Email: [email protected] chandler@ taylormadegolf.com Products: Donald Ross sportswear, Products: Swing Caddie, Voice Caddy, communication company. Publishers Windsor, Vice President – Tom Windsor Stance Toll Free: 800-782-5764 Management: President - Ryan Sweet Spot Ontario (Ottawa & Québec West) Products: Triple Bogey Lager, Girl Wine, Belding golf bags and accessories, Golfing buddies, accessories, Arctic of Pro Shop Magazine, www.golfindus- Sales Reps: British Columbia. –Jon Web: wwwpgaofcanada.com Sommerfeld Discount Golf – Shawn Perno – Triple Bogey Light, Triple Bogey clothing/ Owl bags

30 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 31 GOLF MARKETING & SOCIAL MEDIA

What Should You Send? • Promotion of non-golfing events e.g. live music or family fun day You might feel that using push notifica- • Promotion of non-golfing tions to forewarn of course closure or delay facilities e.g. tennis, or the spa, in playing is the only thing you should be or even function rooms sending members. While this is valuable • The latest food and/ information, and certainly appreciated by or drink promotion the golfer, your club would be missing out on its potential to drive engagement, inter- They can even be used for reminders action and even revenues. to pay subscriptions and to direct your Statistics* of click-through rates from pro- members to other marketing channels, such motional push notifications can be as high as social networks. as 78 per cent, making this is an area your club cannot afford to ignore. Summary Below is a selection of real-life examples of notifications sent out by clubs that will Push notifications cannot be underesti- give you a base to build your own unique mated; they can be a vital part of the whole strategy upon: club dynamics. They place your message directly in front of your members, giving Personal: you an incredible communication tool that can give updated information, encourage • Wishing members happy birthday engagement at a club level, increase num- • Congratulating the bers at events, and improve retention. winning player/team The technology is here and it is simple Informing members when to check out to use and implement. Don’t be afraid to photos of the latest event move to a modern way of thinking because mobile phones and apps are commonplace Improving member experience: in all our lives, no matter our age. We all like to do things quicker, easier, better. • Reminder of upcoming fix- Your members are no different, so give tures and social events your team the tools to communicate and • Last minute openings in an event engage on a whole new level. PS • Notification of today’s closed tees and times due to a fixture *Statistics from tracking analytics in Cancellation of event…. but the club CourseMate Golf Club Apps September ‘17 house is still open/the meal is still on! to August ‘18

Pro Shop:

• Club fitting and demo days Jenni Biggs is the co-founder of “CourseMate • Seasonal sales and new arrivals Golf Club” app. Along with her team, Jenni • The start of a new coaching course(s) assists golf courses across Canada with Installation and deals on golf simulators communication and marketing programs to further engage their members and vis- Promoting Products or itors alike. For more information please Offers To Increase Sales: visit www.coursemateapp or email her at • Reminder to book tickets [email protected] for a FREE to golfing events consultation.

32 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 33 by Rick Drennan

fashion trends in the golf busi- include scarlet red, green apple, In 2019, Gagnon says prints ness. It welcomes thousands of turquoise, sun yellow, purple and graphics will be undeniably What’s New for PGA pros, industry leaders and and orange. She thinks pink (soft hot at sales and a wide selection lifestyle specialty retailers from or hot) will be one of the pillar of silhouettes that have already Next Season? most of the U.S. states and 20 other colours next season. taken over street styles will also countries, including Canada. It’s a “There are so many appar- be very popular. There will be jam-packed three days and gives el manufacturers on the market several colour trends for spring/ Plenty. us a sneak peek at what golfers offering innovative and fashion- summer collections, too and will will be wearing on the first tee to able clothing,” she told Pro Shop be used for impact and livening start the 2019 season. Magazine. But she also had a up the golf wardrobe. ew spring lines will be colourful, sometimes outlandish, but at the Nsame time, sophisticated. Next season will be determined, celebrating individuality and style with a multitude of trends that are dying to be worn. For this upcoming season, it’s warning to buyers: “Whether you Golfers will be wearing bright trend for the season, she notes, and next management and UV protection. Power all about the “functionality” of golf like it or not, keep in mind you pinks, neon greens and luminous year, she predicts it will be all about the con- stretch and comfort are important to this sec- Many apparel manufacturers on and moves. The tired old bromide, wear – how it fits, how it moves, are not buying for yourself. You yellows, she says. As a strong com- trast between dark and light colours. That tor. Green fabrics and organic inspired knits the market will be offering inno- “what happens in Vegas, stays in and how it makes you feel when must understand and define your plement to all bright, white is a means feminine pinks, purples and baby born from special technological processes vative and fashionable clothing for Vegas,” might be true on a few you take back the club and try customer. Look at your current truly staple colour and is always blues appear in women’s will also be popular. Basic your pro shops in 2019. Therefore, different levels, but not when it and hit a shot. customer base. Check out your flattering. For the more conser- collections. Gold and silver sports fabrics are jazzed it’s important you’re well aware of comes to looking for the latest Sylvi Gagnon, the fashion spe- competition. Analyze your prod- vative players, sage, cobalt and glitters and fantasy sequins up with glossy and shiny trends, know what your custom- trends in the golf apparel business. cialist with the BPG Buying Group ucts. What sold and what didn’t. Egyptian blue are easy and wear- adorn certain pieces for a There are effects. ers want, what sold last year, and The annual PGA Fashion & in Canada says the new spring Evaluate how your customers can able shades. glamourous look. Gagnon says Ricky how to effectively sell and mer- Demo Experience held in mid- lines are colourful, sometimes benefit from products you will be Apricot, tangerine and shades She notes that stripes so many apparel Fowler’s association chandise each brand. August in 2018 at the Nevada outlandish, but at the same time, buying. Defining your custom- of red are also popular. Black are still in but checks and with Puma Golf is anoth- 2019 golf apparel is about daz- vacation and entertainment spot, sophisticated. er will get you a better return on is making a storming comeback plaid patterns are taking manufacturers er example that wearing zling new colours, how it fits, feels, is the place to be for the newest The dazzling new colours your investment.” touching nearly every upcoming over as the “IT” print. the right outfit correlates She also says greater with playing top level focus for both men and on the market golf. “They (Puma) have women is being put on taken the brand to a new tailoring, structure and offering innovative fashionable direction by fabrics. Expect more tight pushing style boundar- fitted garments, slimmer and fashionable ies,” she says. pants, shorts and skirts While Vegas is on the with stripes along out- cutting edge of change in seams. Look for clean, clothing the industry, Canada’s top sleek silhouettes for a bet- golf apparel manufacturers ter fit. and distributors are always And yes, multifunctional yarns will dom- looking to leapfrog into the next golf season. inate. The focus will be on materials that Some have joined with Pro Shop Magazine last longer, perform better and have a to give readers a preview of what’s hot in sense of natural protection. Key functions the golf wear business next year. include: cool touch technology, moisture continued on pg 28

34 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 35 LEVELWEAR

The Levelwear Verve Collection is an elevated transitional activewear collection for women. The line features an array of items that are primarily designed to be worn away from the course but a “must have” for many clubs selling quality apparel.

ANTIGUA Antigua polos for women features moisture wicking in their jersey knits, and the Atlantis line is 95 per cent polyester and 5 per cent spandex. The polo and skort are all about mixing and matching. This “relaxed” relationship between polos and skorts is driven by prints in fresh patterns that are matched off with solids in colours. The men’s line of polos and bottoms, runs the gamut, from Inspire, a 100 per cent Desert Dry moisture wicking interlock knit, diamond pattern, embossed short sleeve polo with 3-button placket. The women lines include cool prints featuring tropical patterns, like palm trees. choices. With Antiqua, the ’19 line says leisure, but the look oh so fashionable. It’s all about dressing up or down. It’s easy wear that is easy to care for, too. For more, visit antiguaapparel.ca. Distributed in Canada by ACI Brands.

NANCY LOPEZ GOLF

Nancy Lopez’s name became synonymous with winning – and doing so with a feminine touch. When Lopez retired for good in 2008, she brought that same winning quality to her line of golf wear. Nancy Lopez Golf is all about “defining the women’s game and enhancing the golf experience.” That Lopez touch is all there in the different styles offered for 2019. The apparel lines have been broken down into two categories: World Traveller and Miss GLENMUIR Robot. World Traveller tees off with Fiery Red/ Flamingo that, like its title, features a colourful Glenmuir, the renowned Scottish golf clothing collection of red polos, skorts, and a full native dress brand, reveals its Spring/Summer collection that is all about rich reds in a variety of patterns. The for 2019 with products continuing to drive Miss Robot line is much the same, featuring Twilight/ TRAVISMATHEW outstanding performance delivered in fresh Aquarius; Aquarius/Daffodil and Black/White. And colour palettes Aqua, Fuchsia and Garnet. don’t forget: Lopez has a Plus Size Collection that There are five fashion deliveries for the spring/summer Glenmuir introduces three new double never compromises style, colour, or wearability for season. The buyer is going to notice a lot more colour in mercerised cotton polos this season. The those larger sized players. Visit tournament-sports. the collection than from previous years. TM has always technical process behind the fabric removes com to see the entire line of Lopez wear. produced collections in various blues and greys over the stray fibers from the cotton yarn and fabric years, and although that is still present in the spring/ resulting in lustrous silk like handle, luxurious CHASE 54 summer 2019 line, there is a lot more colour. Each 2019 drape and incredible colour retention. The delivery features a bright pop of colour: Even more men’s g.Crieff, g.Oban, g.Hamish are available Channeling the past, present and future of golf, the Fall 2018 collection features nostalgic, current and exciting, is that each delivery showcases a floral print, in 3 colours. Distributed in Canada by Mkrak futuristic styles designed with the proprietary fabric technologies that set the brand apart. all of which are tastefully done and will be key in tying Management. Men’s Outdoor games - displays a symbol of golf today and boasts an athletic influence of modern style. a delivery together when it comes to merchandising the Women’s Power Style - offers mesh insert and cutaway details combined with bold, color-block designs. collection. Distributed in Canada by G & G Golf. Visit Chase54.com for more information.

36 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 37 BERMUDA SANDS

GREG NORMAN COLLECTION The price point is way down and Bermuda Sands brings quality and styling at an entry level price point. Both the men’s and women’s If you want variety and high-quality products collections are environmentally friendly as well. It is one of the first with big-name recognition, then your pro shop golf apparel lines in the market to be a part of the Repreve Initiative, might want to work with Mint Green Group, which turns recycled plastic bottles into yarn to make approximately and its Greg Norman line. Designed with a 85 per cent of the Bermuda Sands line-up. Cool technology and combination of performance, luxury and style, consumers are going see the REPREVE hang tag on a lot more of their Greg Norman Collection is a leading world-wide mainstream garment purchases. The Ladies line-up is the strongest it marketer of golf-inspired sportswear for men and has been in years, showcasing three very distinctive deliveries. There women. The product offerings encompass state- is something for everybody; a vibrant geometric print collection, a lively of-the-art fabric innovations, plus an extensive animal print collection, and a beautiful floral collection. Distributed fashion range which includes tops, bottoms, in Canada by G & G Golf. outerwear and accessories. The Norman Women’s Collection is elegant and versatile, especially its performance polos in a multitude of colours. The PUMA Microlux Zip Racer is a special top. For more For the 2019 Spring golf season, visit gregnormancollection.com. PUMA Golf continues to work on innovative products, covering basics, sports lifestyle, and the ultimate in performance SUNDERLAND OF SCOTLAND through fabrics and technologies. PUMA Golf is Sunderland of Scotland, the world renowned technical where performance meets golfwear brand reveals its collection for Spring Summer 2019. extraordinary and feeds the Combining quality, playability and reliability the collection consumer demand for versatility; captures the essence of Sunderland of Scotland’s ‘Never merging performance technologies and Weather Beaten’ mission. The collection is built from high lifestyle influences with attitude. For performance garments to protect from rain wind and the cold. 2019 ALTERKNIT: Textured fabrics that showcase expressive style through functionally breathable designs, EVOKNIT: Seamless breathability and engineered stretch panels that provide unrivaled ventilation and premium comfort and FUSIONYARN FLEX: A crafted blend of performance and natural fibers for the perfect fusion of everyday comfort and on-course performance.

PRODIGY APPAREL

There are several new styles for the spring/summer 2019 season. The standard Hoody and Crewneck sweatshirt have been given an update. Four styles, Powell, MacKenzie, Keefer, and Dundas, are all done in a combed and ring spun cotton/poly fleece blend, and lend to giving these pieces a super soft hand. From a great ladies’ piece, the MacKenzie, to a classic ¼ Zip casual business CALLAWAY APPAREL look in the Dundas, Prodigy has all the casual t-shirt You can always get an early start or expend your season with the Callaway Apparel lines and its and sweatshirt, and a ton of Weather Series. Start with the Heather Waffle Fleece ¼ zip mid layer, and continue on with the decoration in-house decoration Outlast Premium ¼ zip mid layer. The Outlast fabric regulates the body temperature of the wearer. options, and competitive Outlast was originally designed for NASA, and utilizes phase change material that absorb, store and pricing. Distributed in Canada release heat. It retains a constant microclimate. Add wind jackets, waterproof jackets, and dual action by G & G Golf. pullover and vest, and you’re ready to play whatever the weather. The Dual-Action Water Repellent keeps you warm and dry. And the Chevron-quilted vest is beautiful and functional. A series of apparel for any kind of weather.

38 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 39 By Glenn Phillips Director of Operations Greystone Golf Club Milton, Ontario FOOD & BEVERAGE Email: [email protected]

FOOD FOR THOUGHT about where his house would be theme to your men’s and ladies’ planning, organization and cre- CHEF: located but was determined to find night programs by creating a ativity to the next level. François St-Aubin Q. What is your favourite a great club to join. He wanted to theme for the weekly meal that Events that are the most mem- thing to do, when not in the CLUB EVENTS: ARE THEY know about what kind of social is provided. orable are those that include all CLUB: kitchen? WORTH ALL THE WORK? calendar the club provided, and Things like “Whole Beast” aspects of a great party – themed Islesmere Golf Club A. I would say winter sports, all what opportunities there were BBQ’s, Italian night with sta- food, beverage and décor. For winter sports. May it be skiing, for him and his wife to meet new tioned food, a Marché concept these types of events it is best not YEARS AS CHEF: CHEF SPOTLIGHTskating, or just tubing down The answer simply, is yes, and there are many people and socialize. He made it with interactive stations, are all to tackle them alone, so draw on 20+ years a hill. This is one of the great reasons why. very clear that the club he would ways you can make that weekly your resources. things about working at a golf Social and golf events at a private club play choose would be one that both game of golf into something spe- To host events that will have club; it allows me some free a large role in the club’s success, and vibrant he and his wife would feel at cial and worth bragging about. the best attendance, reach out to Geoff Tait HISTORY time in the winter to do them. club events create engaged members, and sub- “home” at, as previously in the With this kind of event you your membership to find out what sequently can drive new business, increase States their club was a very large are not recreating the wheel; you events they would like to see. To President Since as far back as I can remem- Q. What is your greatest fear revenue and profits, create excitement and part of their lives. are simply enhancing what you make sure you deliver on their ber, when people asked me for the future of the business? stimulate membership. So, now that we have sold you already have. This also allows you suggestions, have a brainstorming what I wanted to be in life, my A. The growing lack of man- While events can help add value to the mem- on the importance of events and to show off the culinary diversi- session with your team to come #BETTERHITANOTHER answer was always: “I want to power. Every year, it becomes bership and create revenue, the most important how they benefit the up with ideas on how to Over the last few months we have some might argue that it’s because be a chef’’. harder and harder to recruit thing that club events do is improve the club’s club, let’s break down bring the vision to life, talked about price, variety and wages. it’s just easier and more convenient Don’t worry as we’ve saved the than trying to find the beer cart. My grandfather was a farmer qualified personnel. Early culture. It doesn’t matter if it is a Nine and Dine, the steps to organiz- including the transfor- best for the last of this season: the We need to change that mentality and I remember the first time in my career, people came lobsterfest, pig roast, or black-tie gala, they all ing successful events. mation of the space that almighty Cart Girl/Guy. How often and it all starts with having the right have you said: “where the heck person - girl or guy - on the cart who is he took me out to the fields. I knocking on the door look- bring the membership together in a new and The real key is know- the event will be held is that beer cart?” Probably more keen and eager to sell. Don’t forget the pulled out a fresh carrot right ing for a job. Today we have unique social environment. ing your audience. With in. This may include often than saying, “I wish that pesky person should be well-trained as they beer cart would leave us alone!” are part of the overall club marketing from the earth. I wiped it down to recruit aggressively and These social events, if done well, will encour- that being said, you also employing the exper- Many will argue that the beer cart is program and represent your facility. and could not hold back from offer all kinds of advantag- age your membership to spend more time at have to remember that tise of a décor company. a disruption or pain in the arse, saying We find at the clubs that love the beer it costs too much to run all the time, cart and realize it’s a money maker, taking a bite. This was when es or incentives, just to entice the club and in turn, more money. These you cannot please all It will cost you but in or it’s not worth putting it out there that they have their best employee I first discovered and appre- them to work for us. We need events offer a different way for your members of the people all of the the long run it will be today. Well, we strongly disagree! on the job. You as club owners and ciated the wonderful taste of to address this issue as an to interact with others outside of their usual time. So, when develop- worth it. If that is the case and that’s the way managers should have the best of you are thinking, I think it’s time to get the best on the beer cart, whether farm fresh produce. offer a great culinary experi- Q. What is your favourite industry and look at equalizing circle. They provide an environment for peo- ing your event calendar Reach out to suppli- a little creative and make it a money it’s a guy or girl, young or old, they I started my career in a small ence to all our guests and pass kitchen equipment and why? the compensation and gratu- ple who may not normally be social outside take a good look at ers you use to enhance maker. Yes, the traditional beer cart should be able to sell. After all, you was all about cracking cold ones but are paying them and it’s not just to Italian restaurant, with excel- on my passion to all my staff. A. If we are talking about tech- ities distribution between the of their group to strike up conversations in a your membership and what you are offering; why not fill it with a variety of good look cute and snapchat in the bushes. lent home recipes. I worked nical equipment, I would have front of the house and back relaxed and enjoyable environment. do your best to ensure this could be a food sup- stuff as well? Freshly made muffins, Get someone that cares out there, donuts or even breakfast wraps, along someone who wants to make money with a very experienced chef Q. What is your favourite dish to say the thermal-circulator. I of the house. These events allow new friendships to devel- that everyone has at plier to help offset the with fresh hot coffee in the am for and who can make the cart profitable. from northern Italy, where and why? have been using it for the last op, business contacts to be made, or at the very least one event that is geared ty of your team and provides an costs, or a beverage provider to the early birds, and then a variety of Other fun incentives for the beer cart fresh ingredients were a must. A. Sweetbreads. I discovered three years and it is just simply Q. What is the strangest food least, someone new to call when looking for a towards them. insight into what your club can either provide product or exper- bevvies and sandwiches and snacks crew could also include staff contests, in the afternoon, but get creative! fun staff uniforms, and we can even He shared his knowledge and this dish in my first years as a incredible for vacuum sealed you have eaten? partner to sneak in a last minute round. They You will always have some offer, and possibly entice your tise. Your suppliers are a great Think about what you would want to decal the beer carts if you like so they taught me all he knew for three cook, in one of Quebec City’s cooking at low temperature. A. I attended a food fair once will also offer the opportunity for your mem- members who are strictly there members to come out to a larger asset, and most love having the snack on while playing your favourite look really, really rad! What’s cooler then game and those items might just get cruising in a Triple Bogey Beer cart? years. This is when he told me finest restaurants. After one It is tremendous for hold- where I tasted sautéed choc- bers to bring guests to the club for an event to golf, but if you plan well you event. It is a simpler route to take opportunity to showcase their people pumped to wave down that Lastly, if you don’t want to run the that I was ready to be a chef. bite I was in bliss. I quickly got ing in all the flavours, along olate covered grasshoppers. that could potentially wow them, versus just will also have those members that but still requires a good amount of products, so ask them. Whether wagon. There are so many convenient beer cart all the time, get an app. drinks available these days from There are lots of great apps out In 2004, I wanted to increase interested in this item because with enhancing the texture of I would say that after tasting for dinner to use up their minimum spend. A come to every event. As men- thought, preplanning and creativ- it’s a flight of wines being paired canned Caesars, vodka sodas, beer, there for your smartphone and they my knowledge, so I took a of its complexity. It is tough the food. them, I was not inspired to well put together event could have those friends tioned earlier, the events don’t all ity, especially from your culinary with your Italian themed night, of course, but also things like the all allow your members and guests to new Triple Bogey canned wine. Ladies order when they want, and then position as first line cook at to prepare but when done But if you ask my staff the add them to my menu! wondering why they don’t have a membership have to be galas, nor should they team. with an introduction from the night never tasted so good. A little you have a staff member bring out Derrière Les Fagots, with Chef just right, with the proper gar- same question, they would all at your club. be. I don’t care how social you On a larger scale, you can look wine maker as to why it pairs best something for everyone can go a the food and drinks to them. Gilles Herzog. This is when I nishes and sauce, it becomes say: ‘’his spatula and tongs.” Q. Who is your favourite chef? Club memberships are a very competitive are, you can only take so many at events that may have a seasonal with the course they are about to long way and help raise those sales. We aren’t completely sold on the If you think about how much time the idea quite yet as you will have to have really started to understand a great true culinary delight. They have been with me for A. Jean Soulard. I remember market. People who are looking for a club to of those all-night affairs. theme such as Thanksgiving dinner eat, or a keg of 25 year old rum average golfer spends on the course staff on hand to do the running as the art of harmonizing differ- almost 20 years now and I when I was just a child I would join are not only looking for the quality of golf Consider some ways to have where members can host their fam- being sampled at your Caribbean compared to the clubhouse, it is crazy. everyone is usually pretty busy doing Here you have a captive audience to other jobs in the clubhouse. We have ent flavours and textures in a Q. Who was your greatest pro- always keep them close by. I watch his T.V. show. He would that they will be getting, but the added value smaller less lengthy social events ily and not need to cook or clean. themed night, these are unique sell things to for four to five hours while heard of some great success stories dish. What a great eye-open- fessional influence? would say they are an integral create simple, yet wonderful and the overall experience they will have when such as the Nine and Dine. This Mother’s Day brunch that puts the offerings that your guests will be they are out on the course and some including a new app based out of courses can’t be bothered to do that! London called Fore Order, and even ing experience it was for me. A. Each chef and executive part of me. dishes based on fresh, region- they choose a club. kind of event may allow mem- focus on Mom, which allows her thrilled you gave them the oppor- Everyone always gripes about people Pine Knot in Dorchester has their In 2006 I opened my own chef I have worked with or al products and his work has Many members look at the club as their sec- bers who can’t commit to a full 18 to enjoy all her favourite foods tunity to experience. bringing their own beer, snacks or own. Check them out; maybe that restaurant ”Ô Chalet’’ and I for has brought me differ- Q. What is your favourite always inspired me. ond home during the golf season. They spend on a weekday, the added oppor- with the ones she loves without So, don’t underestimate the ever water onto the course, and is something you could consider. would still be there today, if ent knowledge and culinary ingredient to use? many hours a week there, playing golf, doing tunity to play a round and grab lifting a finger, and makes Dad importance of having a healthy not for a fire that destroyed it techniques that I use today. A. I would say good old salt Q. After training an employee, business, socializing and hosting friends and a bite to eat. This style of event look like a rock star! Father’s Day event and social calendar at the six years into a great place. I was lucky to have worked and pepper. Pretty simple, but what is the last piece of advice family. They look at the club as an extension of also enables the member who is BBQ - bring Dad out for a round of club. Events can take a lot of work This is when in 2012 I first with passionate, knowledge- for me it is the foundation of you give them? their home and it needs to represent them well. an avid golfer, who has a spouse golf and a dinner that features all to develop, market, sell and exe- joined Clublink at Islesmere able chefs that were willing to spicing a meal. My values in A. Trends in food are always I have always thought that this was impor- who is not as keen on the game, to the best of the BBQ without him cute, but the payoff is not just Golf Club as sous-chef, while share their experiences with the kitchen are centred on changing; stay as interested tant to the membership but didn’t realize how show that spouse in a social envi- standing over the grill or feeding a healthy profit but a healthy also doing some consulting for me, and now I try surround- the product; I want a protein as possible, surround your- much it influenced a member’s decision on ronment why they enjoy spending the smoker all day long. membership. other restaurants. ing myself with passionate or produce to taste the way it self with good and passionate where they would call “home” until recently. time at the club. If you decide you are all in and Whether private or public, hav- In 2014 I was awarded the people that want to learn so was meant to taste. The salt people and always have confi- Just the other day, I was touring a prospective Another smaller way to provide are going to be the club that rocks ing a strong event and social position of executive chef and I can help continue the cycle. enhances the flavour and the dence in your abilities. • member who was being transferred to the area an event is by beefing up your the social circuit, then adding in calendar is integral to having a www.triplebogey.com still today my mission is to pepper completes it. from the United States. He wasn’t so concerned weekly member nights. Add a monthly themed events will take successful club. •

40 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 41 TURF & MAINTENANCE by Jason Haines Better Management of Your Turf

n college I was taught how the such a challenging time recovering I cool season grasses we have in from the damage. I never thought Canada grow. This growth habit growth potential would be such was drilled into our heads and is a valuable communication tool found all over the internet: the clas- for my membership. (See Chart #5) sic spring growth surge, followed This summer we were again by a decrease in growth in the hot faced with some challenging New Balance summer months, with another big weather, namely, heat waves that New Balance Golf is rolling out its 2019 footwear line led by its new flagship shoe the NB Tour. The athletic designed shoe is built on a foundation to provide the surge in the fall. are not common on the West Coast. ultimate in fit, comfort and performance. The NB Tour gives golfers a wider forefoot with a shallow toe box depth and a lower instep height for better ground feel. While this (See Chart #1) is how I again went to my growth poten- By Randy McDonald The waterproof microfiber leather upper has skeletally engineered, ultralight FantomFit support and a welded form-fitted tongue construction. The REVlite midsole, CHART #2: Don’t let the math scare you away. You can originally designed to provide lightweight cushioning to runners, provides maximum comfort for golfers while walking the course. Distributed in Canada by G & G Golf. unirrigated turf grows in Canada, download a free spreadsheet from Paceturf.org to do the tial model to help me manage my it isn’t how grass on a golf course heavy lifting for you. Image credit Paceturf.org turfgrass with more certainty and grows under normal conditions. consistency. As the temperature

This wasn’t a huge surprise to CHART #1: The blue line represents the classic goes above 20C the growth poten- me because I had been measur- cool season growth rate that everyone is taught. In tial goes down and this is when we Srixon Q-Star ing growth rates since 2011. Even Canada our grass doesn’t grow like this. as turf managers need to be care- though I knew in the back of my ful of pushing our turf to the point SRIXON, a global leader in golf ball technology and innovation head that grass didn’t grow this of catastrophic failure. has introduced launch the second- way, I was still managing my By knowing when this happens generation Q-STAR TOUR golf ball. “The Q-STAR TOUR golf ball is a tour- course as if it grew based on the I could confidently raise heights, caliber, urethane cover golf ball priced classic cool season growth model. back off on mowing and roll- lower than some of our competitor’s It wasn’t until 2012 when I came ing, and put more resources into two-piece offerings,” said Jeff Brunski, Vice President of Research and across the growth potential model ensuring the grass was adequately Development. Designed specifically for from Pace Turf that it became clear watered. The result is that we lost skilled players with moderate swing speeds who demand the performance to me how I should better man- very little grass this summer and the and feel of a tour golf ball. The new age my turf. Originally developed greens are in fantastic shape going Q-STAR TOUR is tour on the outside, CHART #3: This is how grass grows to better time overseeding in the into the fall golf season. soft on the inside. Available in Pure in most parts of Canada. White and Tour Yellow. South, the growth potential model Again, it was also helpful for can help turfgrass managers make me to use this data to communi- better decisions about all mainte- cate to the golfers why the greens nance practices and how we time might be a little slower than nor- Bushnell Phantom them. (See Chart #2) mal while we transition through Distance Made Simple. It has become synonymous with Bushnell Golf GPS products, and the Phantom is no While it might seem a little com- the periods of extreme heat and exception. This pocket-sized GPS device is small, extremely easy to use, and Bushnell has taken “convenience” plicated at first, it basically just turfgrass stress. to the next level by integrating a Bite Magnetic Mount into the back of the unit. This allows you to easily mount your device right on your golf cart or any metal surface. The Phantom is ready to use right out the box, as it comes takes our temperatures and spits If you haven’t already, I high- preloaded with more than 36,000 worldwide golf courses and is Bluetooth enabled to allow you to automatically out a percentage of optimal growth ly recommend checking out the update courses via the Bushnell Golf App. Available in 4 colour options (Black; Red; Blue; Neon Green. for your climate and time of year growth potential model to see if IMAGE #4: Dollar spot disease is worse where where 1 is optimal and 0 is no the green collar doesn’t receive overlap fertilizer CHART #5: Comparing growth potential year to year can help you it can help you explain some of growth. When put into a spread- from the green. More nitrogen in the Canadian communicate some of the issues you are having and allow you to the issues you have managing sheet all you need to do is add the summer means less of this disease. make the right decisions when it comes to winter damage recovery. the turf in your specific climate. I Nikon temperatures and it does the com- talk a lot about the growth poten- Cool Shot Pro plicated math for you. tial and how I use it on my blog Rangefinder For the most part, growth rates general idea of how grass grows For me, one of the most inter- summer months can make this Turfhacker.com. PS The new COOLSHOT PRO STABILIZED provides a are dictated by the air tempera- in one specific part of the world. esting things about matching my disease much worse and this was major advantage for golfers who rely on accurate distance measurements before taking a shot: ture. Turf managers can massage Every golf course is different so fertilizer rates was the impact it exactly what I was doing before Jason Haines is the golf course Unshakable confidence. Through technology that the growth rates either higher or we should manage them differ- had on turfgrass disease. One of adopting the growth potential superintendent at Pender Harbour stabilizes the slight hand movements that occur lower with tools like fertilizer, ently to get optimal conditions. my missions since our threat of a model for fertilizer scheduling. Golf Club in British Columbia, while ranging, COOLSHOT PRO STABILIZED enables you to acquire small objects such as growth regulators and water, but (See Chart #3) pesticide ban in 2010 was to try (See Image #4) Canada. He is a passionate turfgrass flagsticks faster and then direct the laser onto for the most part, temperature is One of the first ways I used and find ways of managing my turf The winter of 2016/2017 saw a manager with a love for the out- the target more confidently. Measurement range 8-1200 yards. Incredible Accuracy: Accurate to 3/4 the boss. Think of it like this: if growth potential was to sched- with less pesticide use because if lot of winterkill on the West Coast doors and enjoys trying new things of a yard, inside of 700 yards, 1.25 yards beyond it’s freezing out, nothing you do ule fertilizer applications. I used they were banned, I still have grass and I again went to the growth and pushing his personal boundar- 700 yards. will make the grass grow except to make big applications in the to maintain! potential formula to help me make ies. Haines achieved a diploma in increased temperatures. The same spring and fall and would back off When I was applying high better decisions for recovery of turfgrass management technology is true for when it gets too hot. in the summer months. This result- amounts of fertilizer in the spring our damaged greens. I compared from NAIT (Fairview College). He When it’s too hot the plant can- ed in okay conditions but left us and fall it would make diseases like our actual growth potential to the also received an award from Golf not make enough energy and to deal with excessive clippings in Microdochium nivale much worse. average growth potential in my cli- Course Industry magazine in 2014 TaylorMade P790 Black Irons bad things can happen if the turf the spring and fall and disease and Generally, this disease is worse mate and found that the weather for Best Blog/Savvy Social Media and Cleveland RTX 4 UNPRECEDENTED DISTANCE IN A FORGED IRON is pushed too hard. This is often traffic prone grass at all times of the on lush, actively growing grass was much cooler and less ideal was a Merit International Winner for Cleveland Golf RTX 4, the most tour-authentic why we see issues with dead grass year. Growing grass without taking and much less pervasive on lean, for growing in new greens. This the 2017 Environmental Leaders in wedge Cleveland Golf has ever made. Cleveland P790 Black irons pack powerful performance into a clean, Golf remains at the forefront of wedge design, in the summer months. It simply the growth potential into account slower growing grass. Of course, helped me focus on trying to heat Golf Awards. He is an active user of classic design to deliver unprecedented distance in a player’s producing short game innovations and iron. Through a combination of forged construction and our gets too hot for our grass. was a costly endeavour. We were there are exceptions. up the greens instead of only rely- social media (@pendersuper) and has technologies since 1979. With the RTX 4, Cleveland revolutionary new SpeedFoam Technology, golfers will experience All of a sudden we have the mowing like crazy where we now The same thing was true for dis- ing on fertilizer to grow the grass been sharing his ideas about green- Golf held nothing back during development, feel, forgiveness, and workability unlike any iron of this caliber. creating a made-for-tour wedge in its purest With P790, TaylorMade’s engineers have answered the challenge tools to manage the turf in our spe- hardly have to dust off our mow- eases like Dollar Spot. Applying faster. This also helped me explain keeping on his blog www.turfhacker. form. Utilizing the latest face technologies, tour- of creating a forged iron that delivers remarkable distance as well cific climate and not on one big ers in the spring or fall. low amounts of nitrogen in the to the golfers why we were having com since 2011. preferred shaping, expanded grind offerings, as enhanced playability and feel—all in a refined shape preferred and the most popular components used by Tour by discerning players. professionals, the RTX 4 is the most tour-authentic wedge of all time. 42 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 43 Big Max – Dri-Lite Hybrid

Available in 7 colours, the new DRI LITE Hybrid is an ultra-lightweight stand bag (only 4.4 lbs.) that also works well on a cart and features waterproof fabric to keep all but the heaviest of downpours at bay. A 14-way organizer top with individual dividers leads the practical features of this fantastic stand bag for a fully equipped golfer who wants to carry or take a cart. Distributed in Canada by G & G Golf.

TaylorMade Golf Spider Mini Putters

Spider Mini, a wingless design to deliver the performance characteristics of the original Spider Tour putters in a more streamlined, minimalistic design. Overall, the construction of the Spider Mini has a 15% reduction in head size compared to Spider Tour while still delivering the stability and high MOI properties as its bigger sibling still with a 355g head weight. The smaller head size results in a movement forward in CG from 37mm to 30mm away from the leading edge; enabling the release of the putter head easier through the hitting area of the stroke - more similar to that of a blade putter. Garmin Approach Z80

See the game differently with Approach Z80 laser range finder with GPS. Laser ranges are accurate to within 10”, so you can take dead aim at the flag. See a full- Glove It color course view and Green View overlay in 2-D, showing distances Glove It is the leading manufacturer for Women’s golf accessories and its products are carried by top golf courses, country to the front and back of the clubs and golf specialty stores nationwide. Their collection includes quality leather golf gloves, visors, club covers, shoe green plus hazards on more than bags, headbands, Golf bags, towels, tote bags, sport totes, and backpacks. Setting Glove It apart from other golf manufacturers 41,000 courses worldwide. Image is their well-coordinated product line in fun prints and styles from traditional argyles to animal prints that all merchandise stabilization makes it easier to find together perfectly in 8 different collections for the 2019 season. Distributed in Canada by G & G Golf. and range the flag. Distributed in Canada by Mkrak Management. Garsen Grips

Tour proven designs with 16 wins including the 2016 Open Championship and 9 in the past year alone Garsen grips have a unique shape featuring an angled, rather Srixon Z series Woods and Irons than the traditionally flat, front section ‐ designed so the thumbs naturally oppose From the West coast of each other and the wrists are angled in a way that encourages your elbows to turn The new Z Series Woods present a revolution in woods performance, delivering the Canada, MXM Golf is proud MXM in towards your body and your shoulders to be set back. This promotes a smoother most powerful suite of offerings from Srixon. The full line of Z Series Woods features to design and manufacture Forged outward stroke through better shoulder rotation, relieves arm and shoulder tension advanced materials to help amplify your long game. “The new Z Series Woods value-driven forged metal and inhibits wrist action, taking the hands out of the putting stroke. Distributed in are pretty easy to explain: they’re long,” said Marketing Director Brian Schielke. golf accessories that offer Metal Canada by Golf Supply House. “Longer than our past woods, and longer than the competition. Our stronger, faster the ultimate balance of titanium, combined with cup face construction is totally unique, totally different affordability and quality. With from everything out there, and it really shows up both on a launch monitor and our Stamp, Mallet & Anvil Kit on the course.” Building upon the success of our previous generation, the new you can bring the workshop Z Series Irons offer tour-validated designs with a soft forged feel. Cutting-edge technologies that help enhance distance, workability and feel, the new Z Series into the golf shop to create Irons are built to perform. a one-of-a-kind forged coin for your guests which are perfect for every day play, or Bushnell Hybrid the next corporate outing or charity event that your club is Bushnell Golf has been the leading innovator in Golf Measuring Devices for over 20 years and is now bringing Laser and hosting. Distributed in Canada GPS technologies together like never before with the Hybrid. This is the world’s first Laser Rangefinder/GPS combo unit by G & G Golf. with a fully integrated display featuring both Laser and GPS yardages. Over 97% of PGA Tour players choose to use a Bushnell Laser Rangefinder due to their unrivaled precision. Bushnell has now combined this unrivaled laser precision with GPS-provided “Front” and “Back” distances in the LCD to further remove the guesswork from your game.

Easygreen 1300 Snell Golf Laser Rangefinder In 2018 Snell released two new models of Tour balls, revamping Get the most accurate distance, with the EASYGREEN 1300 laser the Original My Tour Ball and creating the MTB (My Tour Ball) rangefinder. Tour certified to give you the confidence to select BLACK and MTB RED. The Black is a cast urethane cover with a MXM Vintage Headcovers Puttout Pressure Putt Trainer the right club and get the best result. The device is accurate to slightly reduced Core compression which provides a bit more ball within 1- yard of distance, with a range of 5 - 1,300 yards, 400 yards speed on Driver tee shots. The MTB RED is a 4-piece urethane Simply and uniquely designed, the MXM Vintage Collection Headcovers are made of quality Having PuttOut available on your putting greens leads to customers spending more time there trying out your to a flag. Plus, features Slope Compensation Technology which ball that is a bit firmer, but spins more. It’s between the distance materials such as vegan leather and canvas and are designed with a profound sense of style. inventory resulting in increased putter sales. With scientifically shaped parabolic ramp, each putt is returned to the compensates distance based on inclines and declines for a more of 150 yards and in that golfers will see the most benefit. Better With six varieties to choose from including optional logo applications, each collection offers player the same distance it would have gone past the hole had it missed, anything else is a miss Perfect Putt - Only accurate reading, which can be switched off for use in competition. short game performance, regardless of the golfers’ handicap, six different covers to protect and secure either your Driver, Fairway Metal, Hybrid, Blade, or a ball that is rolled on the perfect line and with the perfect pace (18 inches past the hole had it missed) will stick in The device is rubber armored, with a splashproof (IPX4) ergonomic equals better scores. Distributed in Canada by Shinebox. Contact Mallet. They offer a pouch to keep your precious valuables safe and easily accessible when the PuttOut micro-target. PuttOut Putting Mat Available in two colours (green and grey) and printed with markings housing. Distributed in Canada by Golf Supply House. Ryan Sommerfeld at [email protected] or call 1-855 -761-4641. needed. Distributed in Canada by G & G Golf. up to 6-feet, alignment lines and pace targets. Distributed in Canada by Golf Supply House. 44 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 45 THE BACK PAGE by Richard Zokol • MindQuest Golf

The Putting Enigma is in Our Mind

utting is so enigmatic. Putting Great putters feel the putt with the Pis confusing to so many, some maximum break of the putt. They of whom are even considered feel that if any part of the ball hits experts. Why do some golfers any part of the hole the ball will show proficiency in putting when fall in the cup. others struggle so much? Firstly, The ability to putt well, like the putting stroke is a completely throwing a ball well, requires spa- different animal than the full golf tial thought. When the golfer’s swing. Full golf swing fundamen- logical attention takes over the act tals can vary in wide range from of putting, unknowingly, the golfer person to person. But the ability starts to move down the rabbit hole required to make a 6-foot putt that can lead to the “Yips”. The shouldn’t be as big a problem as medical science community calls it is for golfers—but it is. the Yips a form of Focal Dystonia. Which leads to more questions The logical mind cannot compre- on the subject. The first being, why hend spatial tasks. do most golf instructors default to The Yips occur when your spa- mechanics when teaching their tial mind (where your intuition students to putt? After establish- resides) recognizes the technique ing basic putting fundamentals, the logical mind is employing is the ability to putt well is not based not going to work. Panic sets in on the golfer’s stroke mechanics. and sounds the alarm. A fight for Putting dexterity is based on each of the surface of the grass and the world as models, why is it that How do you tell what your control ends up with two conflict- golfer’s Logical-Spatial Attentional effects the surface has on the ball those who are great ball-strikers L-SAB is when you putt? You need ing messages. The two minds are Bias (“L-SAB”). as it rolls to the hole. Reading the are often the ones who struggle the only look, and answer, where your meant to work together, not oppose Putting isn’t difficult. Our green effectively requires a spatial most with their putting? Conversely, attention is as it relates to the two each other. The Yips are a result of conventional perspective and per- perspective. Spatial bias golfers some of the best putters in the key variables of a putt when you when our two distinct personalities ception toward putting makes feel or sense the pace of the putt world seem to lack structure in putt. These two key variables are send conflicting neurotransmitted putting difficult. first, and then they set the align- their golf swing. Even though alignment and pace of the ball. messages to the parts of our body It is widely understood that ment of the putt after they feel the there may not be any empirical These two key variables will be (our hands) in the act of executing the left hemisphere of the brain pace of any given putt. data proving one way or another, placed in order of priority based the putt. These conflicting mes- predominantly controls logical Two of the great golfers in there is plenty of evidence to sup- on your L-SAB. sages result in involuntary muscle and verbal train of thought. In the history of the game—Moe port this hypothesis. While over the ball, preparing reactions, which will not end well the 1960s, Dr. Roger Sperry with Norman and George Knudson— In the great ball-striker and weak to strike the putt, the logical bias on short putts. students Michael Gazzaniga and were celebrated as remarkable putter camp are: Moe Norman, golfer places alignment of the In order to access the proper Jerry Levy began their historical ball-strikers, but at the same time, George Knudson, Ben Hogan, putt as their first priority. Once mindset you must activate spatial split-brain experiments. In their they were renowned poor putters. Johnny Miller, Tom Watson (in the logical bias golfer feels com- stimulation. Listening to music experiments they surgically separat- They loathed putting for the most the second half of his career) and fortable with the alignment then stimulates the spatial mind; it ed halves of the human brain. They part. When Jack Nicklaus was Bernhard Langer, to name a few. they shift their attention to how served me well in my rookie year discovered that each hemisphere asked about Knudson’s golf game, Sure these players putted well from hard to strike the putt—the pace on the PGA Tour. Rolling a golf had its own separate sequence of Nicklaus candidly stated: “He had time to time, but it was widely of the putt. The logical bias golfer ball to the hole using your hand conscious thought and function. a million-dollar golf swing and a accepted their putting skill suf- prioritizes alignment as the more develops feel for the green won- Most importantly, they found the 10-cent putter.” fered, generally speaking. important key variable of the putt derfully. More importantly, you left-brain thinks independently in Evidence of Moe Norman’s con- In contrast, there are examples and pace of the putt takes sec- will need to endeavour to stifle words and the right-brain thinks tempt for putting came out in a of those who had unorthodox golf ond priority. any overriding logical stimula- specifically in sensory images Golf Digest article: “I hated put- swings who were great putters: The best putters in the world tion, such as projecting forward (spatial thought). After hundreds ting, and so did George Knudson. Billy Casper, Arnold Palmer, Ben have a spatial bias. Spatial dom- to results before striking the putt, of experiments the blueprint of We played against each other in Crenshaw, Seve Ballesteros, Brad inant putters prioritize these two or using a line on your golf ball thought became clear. Our corpus many betting games where put- Faxon and Jim Furyk are a few key variables opposite to that of to line up your putts. callosum, the part of our brain that ting didn’t count. If you missed a perfect examples. a logical bias golfer. Their abili- Also, I’d like to suggest you attaches our two hemispheres, has fairway, you owed the other guy The theory that addresses some ty to read, sense or feel the putt follow Lee Trevino’s method for 300-million axonal fibres allowing $20. If you missed a green, you of these questions revolves around with a pace of speed perception gaining more feel when you putt. our two hemispheres to commu- owed $20. If you hit the flagstick, each golfer’s L-SAB. In other and perspective is predominant. Using only one ball, putt to specific nicate with each other. you won $100. When we got to words, what type of “thought- They stand over a putt with their spots on the green with your full Affective putters allow their spa- the green we just picked up our domination” do they have? Are primary attention on the feel of attention on pace. Because there tial ability to help them feel the roll balls and went to the next hole.” they logical dominant thinkers or the pace of the putt, then they is no hole involved, your attention of the golf ball, to sense the friction Using the best players in the are they spatial dominant thinkers? set their direction line of the putt. is diverted from results. PS

46 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 47 AT THE CANADIAN OPEN

Once again Glen Abbey welcomed the golf world to the RBC Canadian Open in Oakville. It was another special year as we welcomed several new members to the Canadian Golf Hall of Fame during the opening ceremonies. Many current HoF members were in attendance, including Sandra Post and Dick Zokol.

Pro Shop’s award-winning art director and photographer John Gallaugher was keeping up with all the activities, players and stories throughout the week, so lets have a closer look at the action through the lens with him.

(Top) Hall of Fame member Dick Zokol with Golf Canada’s CEO Laurence Applebaum.

Lee Trevino had the crowd in stitches with his non stop stories

(Top) Hometown favourite Mackenzie Hugheschips in on the “Hockey Hole.

The “Team RBC” Bags

All images © John Gallaugher 2018. Free First-timers Tommy Fleetwood and Brook Koepka use strictly forbidden by the Canadian Federal Los Angeles Kings Allstar Drew Doughty with the RBC Anadian Open Cup (above) Copyright Modernization Act 2015.

48 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 49 Masters Champion Sergio Garcia

2-time defending champion Jhonathan Vegas - could be a 3-time winner ?

(Opposite) Dustin Johnson seemed to enjoy Gen Abbey

50 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 51 Bubba Watson planning his next shot

Tony Finau made his first appearance in Canada

Top - 2017 runner-up Charlie Hoffman out of the bunker

Left - Fan favourite Adam Hadwin

Above - Sam Saunders, perhaps thinking about “Grampa” Arnold Palmer

52 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 53 Ian Poulter

Brandt Snedeker

Dustin Johnson

Ricky Barnes

Canadian rookie Chris Crisologo form Vancouver looking very “Tiger-ish”

Team RBC Member Nick Taylor (above)

Canadian Cory Connors hit some big drives

“ouch, that really hurt” ... fans playing up getting hit by Dustin Johnson’s drive at 9. Mackenie Hughes

Keegan Bradley

54 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 55 Mackenzie Hughes with the Rivermead Trophy for Top Canadian with Chris Crisologo as the top amateur

Some great memories around Glen Abbey

Mackenzie Hughes at the “Hockey Hole”

Shane Lowrey out of the bunker on 18

56 PRO SHOP MAGAZINE GOLFINDUSTRYNETWORK.CA FALL BUYING SHOW GUIDE 2018 FALL BUYING SHOW GUIDE 2018 GOLFINDUSTRYNETWORK.CA PRO SHOP MAGAZINE 57 Dustin Johnson reading the green on number 6

(opposite) Even the Ladies pounded the boards at the “Rink”

Mackenzie Hughes with Golf Canada CEO Laurence Applebaum and the Rivermead Trophy for top Canadian

Huge crowd followed Dustin everywhere, especially the “Rink” hole.

Canadian Mike Weir on 18.

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