Xtrends PPM Overview Report

XTrends PPM Overview Report

PHILADELPHIA - Metro Mon-Fri 6a-10a / Persons 18-34 Ranked by: Avg Pers by June 2007 May 2007 June 2007 July 2007 August 2007 Book Wk 2 Wk 3 Wk 4 Book Wk 1 Wk 2 Wk 3 Wk 4 Book Wk 1 Wk 2 Aug WMMR-FM Avg Pers 220 160 150 157 174 193 142 188 131 163 160 123 142 Weekly TSL 2:21 2:02 1:52 2:32 2:18 2:58 2:30 2:25 2:27 2:35 3:21 1:51 2:28 Cume Pers 1877 1588 1592 1243 1511 1296 1137 1550 1071 1264 957 1326 1142 Avg Shr 14.0 14.0 12.3 13.3 11.4 18.2 12.9 17.8 13.5 12.4 17.1 11.3 14.0 WDAS-FM Avg Pers 94 87 108 137 108 84 116 73 73 87 57 74 66 Weekly TSL 1:48 1:44 2:12 2:58 2:28 2:21 2:33 2:22 2:09 2:22 2:27 2:40 2:36 Cume Pers 1047 1003 979 923 872 713 906 614 682 729 465 554 510 Avg Shr 6.0 7.6 8.9 11.6 7.1 7.9 10.5 6.9 7.5 6.6 6.1 6.8 6.5 WRFF-FM Avg Pers 44 60 89 130 89 98 101 97 88 96 85 126 106 Weekly TSL 1:42 1:55 2:00 2:47 2:12 1:55 1:18 1:50 1:27 1:35 2:02 2:15 2:09 Cume Pers 520 626 888 940 812 1018 1568 1068 1223 1219 836 1125 981 Avg Shr 2.8 5.3 7.3 11.0 5.8 9.2 9.2 9.2 9.1 7.3 9.1 11.6 10.5 WIOQ-FM Avg Pers 70 80 80 94 85 92 76 87 58 78 64 69 67 Weekly TSL 1:05 1:33 1:24 1:40 1:24 1:42 0:51 1:10 1:14 1:10 0:56 1:10 1:03 Cume Pers 1312 1026 1133 1129 1214 1076 1783 1491 951 1326 1385 1176 1281 Avg Shr 4.4 7.0 6.6 7.9 5.6 8.7 6.9 8.2 6.0 5.9 6.9 6.3 6.6 WPHI-FM Avg Pers 80 87 70 71 77 67 40 55 39 50 39 59 49 Weekly TSL 1:54 1:21 1:16 1:31 1:24 2:21 1:15 1:31 1:01 1:30 0:49 1:09 1:00 Cume Pers 841 1297 1099 938 1105 571 642 720 754 672 935 1028 982 Avg Shr 5.1 7.6 5.7 6.0 5.0 6.3 3.6 5.2 4.0 3.8 4.2 5.4 4.8 WBEB-FM Avg Pers 62 62 81 64 67 51 68 42 52 53 83 70 77 Weekly TSL 0:56 0:52 1:30 1:00 1:01 0:39 1:01 0:41 0:51 0:48 1:10 0:49 1:00 Cume Pers 1358 1421 1072 1273 1319 1571 1324 1233 1216 1336 1416 1678 1547 Avg Shr 3.9 5.4 6.7 5.4 4.4 4.8 6.2 4.0 5.4 4.0 8.9 6.4 7.6 WRDW-FM Avg Pers 75 63 50 56 63 34 61 61 56 53 43 98 71 Weekly TSL 1:21 1:00 0:51 1:14 1:10 0:54 1:25 1:35 1:09 1:16 0:48 0:59 0:56 Cume Pers 1119 1272 1183 916 1076 749 862 770 970 838 1078 2010 1544 Avg Shr 4.8 5.5 4.1 4.7 4.1 3.2 5.5 5.8 5.8 4.0 4.6 9.0 7.0 WUSL-FM Avg Pers 29 54 45 27 43 32 34 41 35 35 23 23 23 Weekly TSL 0:57 1:06 2:50 1:20 1:24 0:45 1:01 0:52 0:48 0:51 1:01 0:28 0:39 Cume Pers 616 986 318 405 610 851 658 930 881 830 452 962 707 Avg Shr 1.8 4.7 3.7 2.3 2.8 3.0 3.1 3.9 3.6 2.7 2.5 2.1 2.3 WMGK-FM Avg Pers 49 37 35 46 41 35 23 26 24 27 26 29 28 Weekly TSL 1:18 1:05 1:20 2:06 1:39 0:33 1:01 0:54 0:39 0:42 0:39 1:01 0:49 Cume Pers 759 684 529 437 498 1288 453 584 741 767 790 567 679 Avg Shr 3.1 3.2 2.9 3.9 2.7 3.3 2.1 2.5 2.5 2.1 2.8 2.7 2.8

PHILADELPHIA - Metro Mon-Fri 6a-10a / Persons 18-34 Ranked by: Avg Pers by June 2007 May 2007 June 2007 July 2007 August 2007 Book Wk 2 Wk 3 Wk 4 Book Wk 1 Wk 2 Wk 3 Wk 4 Book Wk 1 Wk 2 Aug WXTU-FM Avg Pers 59 41 45 38 41 44 59 44 28 44 22 64 43 Weekly TSL 1:27 0:51 0:59 0:46 0:57 2:24 1:35 1:22 1:05 1:33 0:36 1:54 1:14 Cume Pers 811 966 929 988 853 367 754 641 518 570 736 678 707 Avg Shr 3.7 3.6 3.7 3.2 2.7 4.2 5.4 4.2 2.9 3.4 2.4 5.9 4.2 KYW -AM Avg Pers 37 44 51 28 37 26 32 29 32 30 22 27 25 Weekly TSL 1:40 1:22 0:51 1:06 1:01 0:41 1:01 1:09 0:41 0:51 0:44 0:56 0:51 Cume Pers 443 637 1193 510 719 779 620 499 932 707 606 588 597 Avg Shr 2.4 3.9 4.2 2.4 2.4 2.5 2.9 2.7 3.3 2.3 2.4 2.5 2.5 WBEN-FM Avg Pers 45 32 29 38 35 27 40 16 49 33 57 26 42 Weekly TSL 1:03 0:42 0:46 0:39 0:48 0:33 1:03 0:41 0:57 0:49 1:18 0:54 1:09 Cume Pers 866 909 758 1191 886 972 759 481 1030 811 885 584 735 Avg Shr 2.9 2.8 2.4 3.2 2.3 2.5 3.6 1.5 5.1 2.5 6.1 2.4 4.2 WRNB-FM Avg Pers 55 28 39 20 30 22 27 48 34 33 19 47 33 Weekly TSL 1:31 1:27 1:09 0:34 1:08 2:28 1:45 5:56 2:50 2:57 2:21 3:33 3:05 Cume Pers 721 386 683 710 538 178 310 162 240 223 162 265 214 Avg Shr 3.5 2.5 3.2 1.7 2.0 2.1 2.5 4.5 3.5 2.5 2.0 4.3 3.3 WYSP-FM Avg Pers 33 39 27 17 30 22 32 34 52 35 43 33 38 Weekly TSL 1:27 1:39 1:22 1:44 1:22 0:56 1:35 1:33 1:40 1:27 2:40 1:29 1:59 Cume Pers 457 471 393 196 435 475 404 441 624 486 322 448 385 Avg Shr 2.1 3.4 2.2 1.4 2.0 2.1 2.9 3.2 5.4 2.7 4.6 3.0 3.8 WHYY-FM Avg Pers 23 24 27 21 24 14 15 32 23 21 20 40 30 Weekly TSL 1:01 1:39 1:01 1:38 1:27 1:01 0:42 1:15 1:09 1:03 1:22 1:40 1:35 Cume Pers 450 292 522 257 331 275 423 517 400 404 291 477 384 Avg Shr 1.5 2.1 2.2 1.8 1.6 1.3 1.4 3.0 2.4 1.6 2.1 3.7 3.0 WOGL-FM Avg Pers 28 28 20 23 24 25 45 34 38 36 37 22 30 Weekly TSL 0:54 1:00 0:30 0:59 0:45 1:06 1:20 1:35 2:08 1:30 1:24 1:06 1:18 Cume Pers 618 566 814 471 639 458 676 431 359 481 530 400 465 Avg Shr 1.8 2.5 1.6 1.9 1.6 2.4 4.1 3.2 3.9 2.7 4.0 2.0 3.0 WPST-FM Avg Pers 43 31 37 9 22 25 13 11 11 15 15 23 19 Weekly TSL 1:38 1:14 1:12 0:21 0:49 1:14 0:48 0:36 1:14 0:56 0:38 1:06 0:51 Cume Pers 532 507 615 519 532 410 330 368 178 322 483 415 449 Avg Shr 2.7 2.7 3.0 0.8 1.4 2.4 1.2 1.0 1.1 1.1 1.6 2.1 1.9 WIP -AM Avg Pers 27 23 14 20 20 17 13 20 15 16 10 9 10 Weekly TSL 2:22 2:13 1:25 1:12 1:57 1:01 2:40 1:24 1:15 1:21 0:41 0:46 0:45 Cume Pers 228 207 197 336 204 334 97 285 240 239 298 232 265 Avg Shr 1.7 2.0 1.1 1.7 1.3 1.6 1.2 1.9 1.5 1.2 1.1 0.8 1.0

PHILADELPHIA - Metro Mon-Fri 6a-10a / Persons 18-34 Ranked by: Avg Pers by June 2007 May 2007 June 2007 July 2007 August 2007 Book Wk 2 Wk 3 Wk 4 Book Wk 1 Wk 2 Wk 3 Wk 4 Book Wk 1 Wk 2 Aug WJBR-FM Avg Pers 12 20 15 14 17 23 19 19 19 20 11 26 19 Weekly TSL 0:31 0:41 0:57 1:30 0:56 6:13 0:48 1:27 1:42 1:33 1:29 2:08 1:55 Cume Pers 465 596 314 186 367 74 475 263 222 258 149 246 198 Avg Shr 0.8 1.8 1.2 1.2 1.1 2.2 1.7 1.8 2.0 1.5 1.2 2.4 1.9 WISX-FM Avg Pers 18 15 13 17 15 9 18 22 28 19 5 21 13 Weekly TSL 0:48 0:36 0:34 0:27 0:30 0:26 0:38 1:09 1:39 0:52 0:27 0:42 0:39 Cume Pers 452 510 450 761 601 436 581 381 338 434 218 593 406 Avg Shr 1.1 1.3 1.1 1.4 1.0 0.8 1.6 2.1 2.9 1.4 0.5 1.9 1.3 WPPZ-FM Avg Pers 37 17 25 1 14 10 28 11 23 18 6 9 8 Weekly TSL 4:49 2:08 2:36 0:00 1:50 1:46 1:38 1:52 1:21 1:35 0:31 1:50 0:59 Cume Pers 153 160 192 0 153 113 347 118 342 230 226 99 163 Avg Shr 2.4 1.5 2.1 0.1 0.9 0.9 2.5 1.0 2.4 1.4 0.6 0.8 0.8 WPHT-AM Avg Pers 20 16 13 13 12 5 6 12 11 9 15 12 14 Weekly TSL 1:25 1:06 3:08 1:00 1:10 1:33 0:00 1:01 0:49 1:16 1:27 1:45 1:38 Cume Pers 280 288 83 260 204 65 0 232 270 142 206 138 172 Avg Shr 1.3 1.4 1.1 1.1 0.8 0.5 0.5 1.1 1.1 0.7 1.6 1.1 1.4 WXPN-FM Avg Pers 9 7 6 5 7 1 6 3 4 3 8 0 4 Weekly TSL 1:05 1:15 0:33 1:08 1:01 0:22 1:06 0:27 0:33 0:33 0:46 0:00 0:36 Cume Pers 169 113 221 88 137 52 110 134 143 110 204 59 132 Avg Shr 0.6 0.6 0.5 0.4 0.5 0.1 0.5 0.3 0.4 0.2 0.9 0.0 0.4 WJJZ-FM Avg Pers 5 9 6 5 6 17 14 2 0 9 25 10 18 Weekly TSL 0:24 0:22 0:26 0:52 0:28 2:25 0:38 0:21 0:00 1:01 0:52 1:12 0:59 Cume Pers 246 469 281 113 258 140 445 116 0 175 573 167 370 Avg Shr 0.3 0.8 0.5 0.4 0.4 1.6 1.3 0.2 0.0 0.7 2.7 0.9 1.8 WKXW-FM Avg Pers 2 16 6 0 6 1 4 4 1 2 0 0 0 Weekly TSL 1:36 0:46 0:42 0:00 0:49 0:00 0:00 0:26 0:15 0:36 0:00 0:00 0:00 Cume Pers 25 407 169 0 144 0 0 188 80 67 0 0 0 Avg Shr 0.1 1.4 0.5 0.0 0.4 0.1 0.4 0.4 0.1 0.2 0.0 0.0 0.0 WNTP-AM Avg Pers 0 4 7 3 5 4 2 1 4 2 8 0 4 Weekly TSL 0:00 1:06 0:42 0:26 0:49 0:48 0:00 0:15 0:59 0:36 1:18 0:00 1:18 Cume Pers 0 72 201 139 122 101 0 80 82 66 123 0 62 Avg Shr 0.0 0.4 0.6 0.3 0.3 0.4 0.2 0.1 0.4 0.2 0.9 0.0 0.4 WSTW-FM Avg Pers 10 5 2 4 4 - 7 - 8 6 - 6 3 Weekly TSL 0:44 0:18 0:30 0:28 0:22 - 2:12 - 0:17 0:30 - 0:57 0:57 Cume Pers 280 338 82 167 219 - 64 - 592 239 - 126 63 Avg Shr 0.6 0.4 0.2 0.3 0.3 - 0.6 - 0.8 0.5 - 0.6 0.3

PHILADELPHIA - Metro Mon-Fri 6a-10a / Persons 18-34 Ranked by: Avg Pers by June 2007 May 2007 June 2007 July 2007 August 2007 Book Wk 2 Wk 3 Wk 4 Book Wk 1 Wk 2 Wk 3 Wk 4 Book Wk 1 Wk 2 Aug WSJO-FM Avg Pers 0 - - 1 0 - - - - 0 - - - Weekly TSL 0:00 - - 0:00 0:00 - - - - 0:00 - - - Cume Pers 0 - - 0 0 - - - - 0 - - - Avg Shr 0.0 - - 0.1 0.0 - - - - 0.0 - - - WRTI-FM Avg Pers 1 0 0 0 0 0 0 0 4 1 1 0 1 Weekly TSL 0:24 0:00 0:00 0:00 0:00 0:00 0:00 0:00 0:15 0:17 0:09 0:00 0:18 Cume Pers 49 0 0 0 0 0 0 0 306 76 135 0 68 Avg Shr 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.4 0.1 0.1 0.0 0.1 WPEN-AM Avg Pers 0 - - - 0 - - - - 0 2 - 1 Weekly TSL 0:00 - - - 0:00 - - - - 0:00 0:38 - 0:38 Cume Pers 0 - - - 0 - - - - 0 63 - 32 Avg Shr 0.0 - - - 0.0 - - - - 0.0 0.2 - 0.1 WFKB-FM Avg Pers 2 2 - - 0 - - - - 0 - - - Weekly TSL 0:49 0:44 - - 0:00 - - - - 0:00 - - - Cume Pers 49 56 - - 0 - - - - 0 - - - Avg Shr 0.1 0.2 - - 0.0 - - - - 0.0 - - - WEMG-AM Avg Pers 0 - - - 0 - - - 0 0 - - - Weekly TSL 0:00 - - - 0:00 - - - 0:00 0:00 - - - Cume Pers 0 - - - 0 - - - 0 0 - - - Avg Shr 0.0 - - - 0.0 - - - 0.0 0.0 - - - WUBA-AM Avg Pers 0 - 34 57 0 - - - - 0 - - - Weekly TSL 0:00 - 3:45 4:09 0:00 - - - - 0:00 - - - Cume Pers 0 - 181 274 0 - - - - 0 - - - Avg Shr 0.0 - 2.8 4.8 0.0 - - - - 0.0 - - - WLEV-FM Avg Pers 0 17 - 7 0 - - - 4 0 - - - Weekly TSL 0:00 4:48 - 1:01 0:00 - - - 0:15 0:00 - - - Cume Pers 0 71 - 135 0 - - - 328 0 - - - Avg Shr 0.0 1.5 - 0.6 0.0 - - - 0.4 0.0 - - - WFIL-AM Avg Pers 0 - - 10 0 - - - - 0 - - - Weekly TSL 0:00 - - 1:05 0:00 - - - - 0:00 - - - Cume Pers 0 - - 187 0 - - - - 0 - - - Avg Shr 0.0 - - 0.8 0.0 - - - - 0.0 - - - Market Level PUR Avg Pers 1574 1139 1218 1183 1530 1060 1100 1057 969 1311 934 1089 1012 Weekly TSL 3:10 3:08 3:35 3:30 3:13 3:12 3:15 3:05 2:42 2:54 2:50 2:58 2:54 Cume Pers 9945 7267 6803 6779 9474 6635 6794 6857 7181 9067 6607 7319 6963 Avg Shr 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0