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Xtrends PPM Overview Report

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Xtrends PPM Overview Report XTrends PPM Overview Report PHILADELPHIA - Metro Mon-Fri 6a-10a / Persons 18-34 Ranked by: Avg Pers by June 2007 May 2007 June 2007 July 2007 August 2007 Book Wk 2 Wk 3 Wk 4 Book Wk 1 Wk 2 Wk 3 Wk 4 Book Wk 1 Wk 2 Aug WMMR-FM Avg Pers 220 160 150 157 174 193 142 188 131 163 160 123 142 Weekly TSL 2:21 2:02 1:52 2:32 2:18 2:58 2:30 2:25 2:27 2:35 3:21 1:51 2:28 Cume Pers 1877 1588 1592 1243 1511 1296 1137 1550 1071 1264 957 1326 1142 Avg Shr 14.0 14.0 12.3 13.3 11.4 18.2 12.9 17.8 13.5 12.4 17.1 11.3 14.0 WDAS-FM Avg Pers 94 87 108 137 108 84 116 73 73 87 57 74 66 Weekly TSL 1:48 1:44 2:12 2:58 2:28 2:21 2:33 2:22 2:09 2:22 2:27 2:40 2:36 Cume Pers 1047 1003 979 923 872 713 906 614 682 729 465 554 510 Avg Shr 6.0 7.6 8.9 11.6 7.1 7.9 10.5 6.9 7.5 6.6 6.1 6.8 6.5 WRFF-FM Avg Pers 44 60 89 130 89 98 101 97 88 96 85 126 106 Weekly TSL 1:42 1:55 2:00 2:47 2:12 1:55 1:18 1:50 1:27 1:35 2:02 2:15 2:09 Cume Pers 520 626 888 940 812 1018 1568 1068 1223 1219 836 1125 981 Avg Shr 2.8 5.3 7.3 11.0 5.8 9.2 9.2 9.2 9.1 7.3 9.1 11.6 10.5 WIOQ-FM Avg Pers 70 80 80 94 85 92 76 87 58 78 64 69 67 Weekly TSL 1:05 1:33 1:24 1:40 1:24 1:42 0:51 1:10 1:14 1:10 0:56 1:10 1:03 Cume Pers 1312 1026 1133 1129 1214 1076 1783 1491 951 1326 1385 1176 1281 Avg Shr 4.4 7.0 6.6 7.9 5.6 8.7 6.9 8.2 6.0 5.9 6.9 6.3 6.6 WPHI-FM Avg Pers 80 87 70 71 77 67 40 55 39 50 39 59 49 Weekly TSL 1:54 1:21 1:16 1:31 1:24 2:21 1:15 1:31 1:01 1:30 0:49 1:09 1:00 Cume Pers 841 1297 1099 938 1105 571 642 720 754 672 935 1028 982 Avg Shr 5.1 7.6 5.7 6.0 5.0 6.3 3.6 5.2 4.0 3.8 4.2 5.4 4.8 WBEB-FM Avg Pers 62 62 81 64 67 51 68 42 52 53 83 70 77 Weekly TSL 0:56 0:52 1:30 1:00 1:01 0:39 1:01 0:41 0:51 0:48 1:10 0:49 1:00 Cume Pers 1358 1421 1072 1273 1319 1571 1324 1233 1216 1336 1416 1678 1547 Avg Shr 3.9 5.4 6.7 5.4 4.4 4.8 6.2 4.0 5.4 4.0 8.9 6.4 7.6 WRDW-FM Avg Pers 75 63 50 56 63 34 61 61 56 53 43 98 71 Weekly TSL 1:21 1:00 0:51 1:14 1:10 0:54 1:25 1:35 1:09 1:16 0:48 0:59 0:56 Cume Pers 1119 1272 1183 916 1076 749 862 770 970 838 1078 2010 1544 Avg Shr 4.8 5.5 4.1 4.7 4.1 3.2 5.5 5.8 5.8 4.0 4.6 9.0 7.0 WUSL-FM Avg Pers 29 54 45 27 43 32 34 41 35 35 23 23 23 Weekly TSL 0:57 1:06 2:50 1:20 1:24 0:45 1:01 0:52 0:48 0:51 1:01 0:28 0:39 Cume Pers 616 986 318 405 610 851 658 930 881 830 452 962 707 Avg Shr 1.8 4.7 3.7 2.3 2.8 3.0 3.1 3.9 3.6 2.7 2.5 2.1 2.3 WMGK-FM Avg Pers 49 37 35 46 41 35 23 26 24 27 26 29 28 Weekly TSL 1:18 1:05 1:20 2:06 1:39 0:33 1:01 0:54 0:39 0:42 0:39 1:01 0:49 Cume Pers 759 684 529 437 498 1288 453 584 741 767 790 567 679 Avg Shr 3.1 3.2 2.9 3.9 2.7 3.3 2.1 2.5 2.5 2.1 2.8 2.7 2.8 © Copyright 2000-2007 Cornerstone Research, Inc. All rights reserved. Data is © 2007 Arbitron Inc. Page 1 of 4 XTrends PPM Overview Report PHILADELPHIA - Metro Mon-Fri 6a-10a / Persons 18-34 Ranked by: Avg Pers by June 2007 May 2007 June 2007 July 2007 August 2007 Book Wk 2 Wk 3 Wk 4 Book Wk 1 Wk 2 Wk 3 Wk 4 Book Wk 1 Wk 2 Aug WXTU-FM Avg Pers 59 41 45 38 41 44 59 44 28 44 22 64 43 Weekly TSL 1:27 0:51 0:59 0:46 0:57 2:24 1:35 1:22 1:05 1:33 0:36 1:54 1:14 Cume Pers 811 966 929 988 853 367 754 641 518 570 736 678 707 Avg Shr 3.7 3.6 3.7 3.2 2.7 4.2 5.4 4.2 2.9 3.4 2.4 5.9 4.2 KYW -AM Avg Pers 37 44 51 28 37 26 32 29 32 30 22 27 25 Weekly TSL 1:40 1:22 0:51 1:06 1:01 0:41 1:01 1:09 0:41 0:51 0:44 0:56 0:51 Cume Pers 443 637 1193 510 719 779 620 499 932 707 606 588 597 Avg Shr 2.4 3.9 4.2 2.4 2.4 2.5 2.9 2.7 3.3 2.3 2.4 2.5 2.5 WBEN-FM Avg Pers 45 32 29 38 35 27 40 16 49 33 57 26 42 Weekly TSL 1:03 0:42 0:46 0:39 0:48 0:33 1:03 0:41 0:57 0:49 1:18 0:54 1:09 Cume Pers 866 909 758 1191 886 972 759 481 1030 811 885 584 735 Avg Shr 2.9 2.8 2.4 3.2 2.3 2.5 3.6 1.5 5.1 2.5 6.1 2.4 4.2 WRNB-FM Avg Pers 55 28 39 20 30 22 27 48 34 33 19 47 33 Weekly TSL 1:31 1:27 1:09 0:34 1:08 2:28 1:45 5:56 2:50 2:57 2:21 3:33 3:05 Cume Pers 721 386 683 710 538 178 310 162 240 223 162 265 214 Avg Shr 3.5 2.5 3.2 1.7 2.0 2.1 2.5 4.5 3.5 2.5 2.0 4.3 3.3 WYSP-FM Avg Pers 33 39 27 17 30 22 32 34 52 35 43 33 38 Weekly TSL 1:27 1:39 1:22 1:44 1:22 0:56 1:35 1:33 1:40 1:27 2:40 1:29 1:59 Cume Pers 457 471 393 196 435 475 404 441 624 486 322 448 385 Avg Shr 2.1 3.4 2.2 1.4 2.0 2.1 2.9 3.2 5.4 2.7 4.6 3.0 3.8 WHYY-FM Avg Pers 23 24 27 21 24 14 15 32 23 21 20 40 30 Weekly TSL 1:01 1:39 1:01 1:38 1:27 1:01 0:42 1:15 1:09 1:03 1:22 1:40 1:35 Cume Pers 450 292 522 257 331 275 423 517 400 404 291 477 384 Avg Shr 1.5 2.1 2.2 1.8 1.6 1.3 1.4 3.0 2.4 1.6 2.1 3.7 3.0 WOGL-FM Avg Pers 28 28 20 23 24 25 45 34 38 36 37 22 30 Weekly TSL 0:54 1:00 0:30 0:59 0:45 1:06 1:20 1:35 2:08 1:30 1:24 1:06 1:18 Cume Pers 618 566 814 471 639 458 676 431 359 481 530 400 465 Avg Shr 1.8 2.5 1.6 1.9 1.6 2.4 4.1 3.2 3.9 2.7 4.0 2.0 3.0 WPST-FM Avg Pers 43 31 37 9 22 25 13 11 11 15 15 23 19 Weekly TSL 1:38 1:14 1:12 0:21 0:49 1:14 0:48 0:36 1:14 0:56 0:38 1:06 0:51 Cume Pers 532 507 615 519 532 410 330 368 178 322 483 415 449 Avg Shr 2.7 2.7 3.0 0.8 1.4 2.4 1.2 1.0 1.1 1.1 1.6 2.1 1.9 WIP -AM Avg Pers 27 23 14 20 20 17 13 20 15 16 10 9 10 Weekly TSL 2:22 2:13 1:25 1:12 1:57 1:01 2:40 1:24 1:15 1:21 0:41 0:46 0:45 Cume Pers 228 207 197 336 204 334 97 285 240 239 298 232 265 Avg Shr 1.7 2.0 1.1 1.7 1.3 1.6 1.2 1.9 1.5 1.2 1.1 0.8 1.0 © Copyright 2000-2007 Cornerstone Research, Inc.
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