2012 Community Impact Report
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2012 Community Impact Report As a 1977 Freedom High School graduate now living in Denver, my family and I have “ attended many wonderful concerts and events at Musikfest over the years. Since the new facilities have opened at SteelStacks, we’ve already seen several shows and are very grateful for all that ArtsQuest, its staff, donors, members and volunteers have done to move Bethlehem so far forward on the arts and entertainment scene. Bethlehem now really rocks better! ” – Eric J. Schachter 1600 1500 1400 1200 Number of Concerts & 1000 Programs presented 800 638 annually by 557 ArtsQuest 600 400 295 200 0 1984 1994 2004 2012 1993 1998 2011 Christkindlmarkt Banana Factory SteelStacks Bethlehem begins opens opens PHOTO BY JOE LEDVA FRONT COVER PHOTOS: KEITH HUYLEBROECK (UPPER LEFT), DAVID HAPPEL (UPPER RIGHT), FRANK T. SMITH (LOWER LEFT), MARK DEMKO (LOWER RIGHT) BACK COVER PHOTOS: CRAIG ROBERTS (UPPER LEFT), MARK DEMKO (UPPER RIGHT), ADRIANNE ZIMMERMAN (BOTTOM) Access to the Arts 365 Welcome to the 2012 ArtsQuest Community Impact Report which looks back on a landmark and incredibly important year. In 2012, ArtsQuest™ ArtsQuest 2012 by the Numbers presented over 1,500 classes, concerts and events, with more than 60 percent of our programming available to the community free of charge. 1,200,000 - Festivals & Events Attendance Think about that for a minute. 10,000-plus – Youth Enjoying Free From Grammy-nominated artists at the Levitt Pavilion to New York-based Arts Programming & dancers on the Air Products Town Square to musicians from 28 states Activities and six countries who performed at Musikfest, few communities in the United States have access to the breadth of programming that ArtsQuest 1,500 - Total Classes, Concerts & ™ offered in 2012, our first full year of operations at SteelStacks . Events In addition to the sheer magnitude of programming we offer, we also 700 - Free Musical Performances offer the depth of programming that doesn’t always grab headlines but is just as important to what we do and who we serve. 338 - Visual Arts Classes 238 – Music Concerts with Beyond the more than one million people that enjoy our major festivals and events, ArtsQuest has a profound impact on individuals from all Admission walks of life. You can see it in the faces of at-risk youth as they learn from 165 - Frank Banko Alehouse photographers who have traveled the world. As part of a partnership Cinemas Films with local hospitals, you can hear it in the voices of cancer patients who are taking art classes specifically designed to help them cope 99 - Local Artists & Groups and recover. You can see it in action at the Banana Factory where we Performing at ArtsQuest Events offer scholarships to any adult or youth who wants to take a class but can’t afford it. And finally, you can see it in every crowd that enjoys a 70 - Comedy Shows performance by musicians on any or all of our free stages. Every single one of these performers is paid for their talent, even when you and 21 - Art Exhibitions your friends and family enjoy it for free. 11 - Arts & Cultural Festivals None of this, however, could happen without the support of the Greater Lehigh Valley and beyond. We are fortunate to have the support of so many individual donors, corporate and organizational partners, volunteers and ArtsQuest members. But our work is not done. In fact, we have only just begun. And you can help us get there. As many of you know, the weather in 2011 resulted in a significant financial shortfall which was especially challenging as we were just opening up the ArtsQuest Center in May. Over the past year, our amazing staff has worked tirelessly with the support of the community to close our operating deficit while maintaining the high quality of programming that people have come to expect from ArtsQuest over the last 29 years. If you haven’t been to SteelStacks to take in a movie, see a live performance, enjoy a historical walking tour of the campus or just sit at the base of the majestic blast furnaces, we encourage you to come explore what many have called the most unique arts and cultural campus in America. We also encourage you to become a member and join the more than 2,100 strong who not only enjoy great benefits, but help to support all of the high quality, free programming we present each year. Our mission is simple: to provide access to diverse arts and cultural programming to the residents of the Lehigh Valley and beyond in order to drive economic development in urban areas. And we invite you to be a part of that mission as we continue to transform Bethlehem’s South Side and make the Lehigh Valley a tremendous place to live, work and play. Imagine that. Jeff Parks Sam Torrence President and Chief Quest Officer ArtsQuest Board of Trustees Chair 2012 ArtsQuest Annual Report | 3 BRUCE WARD Education and Outreach Whether presenting free family events throughout the year or offering innovative, impactful visual arts programs for the community, ArtsQuest Education and Outreach Highlights continually strives to provide new ways for people to access and experience the arts. • 145 Bethlehem middle school students enjoyed quality art experiences Each year hundreds of public and private school students enjoy arts education afterschool at the Banana Factory, programs at the Banana Factory®, SteelStacks and throughout the region as a resulting in increased GPAs and result of partnerships between ArtsQuest and local schools, businesses and lower rates of absenteeism for these community organizations such as the United Way, Hispanic Center Lehigh students. Valley and the SteelStacks Partnership for Education and Outreach, which has • 175 Holy Infancy Catholic School pledged $4.2 million for educational programs over a 10-year period. students visited the Banana Factory year-round for their art programming Through programs such as the B-Smart afterschool enrichment program as part of their school curriculum. with the Bethlehem Area School District; the BananaWORKS summer job skills and employment program for teens; and Faces of the SouthSide, the • Thousands of children and adults documentary photography program that pairs young people with award- enjoyed free family programming winning photographers such as retired United Nations Photo Unit Chief through the Peas & Qs family series at John Isaac, young people of all ages are enjoying enriching, life-shaping the ArtsQuest Center and the Family experiences through the arts. Movie Series at the Levitt Pavilion. • An estimated 10,000 children enjoyed At St. Luke’s University Health Network, the power of the arts is evident free art activities at Musikfest’s through the work of passionate and compassionate Banana Factory artist Banana Island. Karen Steen, the resident artist for ArtsQuest’s innovative Inner Artist • More than 50 children took part in the program. Made possible through the support of the Creative Center and the Three Kings Celebration at the LIVESTRONG Foundation and St. Luke’s, Inner Artist has touched the lives Banana Factory. of more than 150 children and adults with cancer, as well as their caregivers, providing these individuals with a creative outlet that helps combat the • ArtsQuest offered scholarships for art stress, anxiety and feelings of helplessness that often come from battling the classes to children and adults who disease. were unable to afford the cost of tuition. Each year ArtsQuest also offers more than 300 ways for the community • Dozens of area students shared their to learn about the arts via its visual art classes, workshops and summer work with the community in the camps, providing children and adults with diverse opportunities to explore Lehigh Valley Charter High School for glassblowing, ceramics, painting, jewelry making and other art forms. Last the Performing Arts and Young Artists year, more than 1,300 people took advantage of these opportunities, enjoying Annual exhibits. enriching experiences throughout the year. 4 | 2012 ArtsQuest Annual Report SteelStacks High School Jazz Band Showcase Sharing the stage with the revered Preservation Hall Jazz Band would be an honor for any music group, but it’s an especially memorable moment when you’re a saxophonist in a high school jazz band. SteelStacks In an effort to shine the spotlight on the region’s talented high school jazz groups, ArtsQuest, High School Jazz Band along with several community-focused partners, launched the SteelStacks High School Showcase Partners Jazz Band Showcase in 2012. The competition, which featured 10 high schools, gave young musicians the opportunity to perform in a professional music venue before a live audience, • King, Spry, Herman, while at the same time bringing hundreds of people together to celebrate the truly American Freund & Faul LLC music form known as jazz. • 69-WFMZ-TV When the last note was played, the Boyertown Area Senior High School Big Band claimed top honors, but each and every student who took part in the event was a winner. • Green Leaf Productions • Moravian College Music “Winning was a thrill for our students, but not as much as the opportunity to perform jazz Department and express themselves for such an appreciative audience,” says Glen A. Brumbach, director of the Boyertown band. “It is so wonderful to see students being rewarded for their hard work and devotion to America’s original music art form. This event was a great experience for all of the groups that participated.” “ Over the past five years, the B-Smart afterschool and summer programs have reached as many as 200 Broughal Middle School students providing them with quality art education in a safe and positive environment. B-Smart has provided our students with valuable experiences and has allowed for our students to identify new talents and interests.” – Alicia Creazzo, School Coordinator at Broughal Middle School JOE LEDVA 2012 ArtsQuest Annual Report | 5 FRANK T.