Ibaa Ahmed El-Tigani Omer Awad Positive and Negative

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Ibaa Ahmed El-Tigani Omer Awad 195 UDC 070 Ibaa Ahmed El-Tigani Omer Awad Assistant Professor, Sudan E-mail: [email protected] Positive And Negative Characteristics Of DBS TV Channels On Audience: Case study on Sudanese Viewers This study was on the positive and negative effects of the DBS TV channels on Sudanese viewers. The sample of the study represented the viewers who watch the DBS programs in Khartoum (capital of Sudan). It found that there are some positive and negative effects of the DBS viewers. The problem of communication in the third world countries could be tackled by applying modern technology and urging these governments in providing sufficient finance for media. The negative impacts of the DBS TV channels issue could be solved by producing high quality of TV products and activation of the media education among viewers. Keywords: positive and negative effects, communication, media education. Иба Ахмед Эль-Тигани ОМЕР Авад «DBS ТВ» жағымды жəне жағымсыз сипаттамасы: Судан көрермендері мысалында Мақалада DBS телеарнасы бағдарламаларының судандық телекөрермендерге оң жəне кері əсерін зерттел- ген. Судан астанасы Хартум қаласындағы DBS телеарнасы бағдарламаларының көрермендерін зерттеу негізге алынған. Соның нəтижесінде DBS телеарнасының көрермендерге оң жəне кері əсері бар екені анықталды. Үшінші əлем елдеріндегі мұндай мəселелердің шешімі заманауи технологиялар мен үкіметті БАҚ- ты жеткілікті қаржыландыруға шақыру арқылы, сонымен қатар DBS телеарналарының кері əсерін телеөнімдер сапасын жақсарту жəне көрермендер арасында медиа білім беруді дамыту арқылы шешуге болатыны көрсетілген. Түйін сөздер: оң жəне кері əсер, коммуникация, медиа білім беру. Ибаа Ахмед Эль-Тигани ОМЕР Авад Положительные и отрицательные характеристики DBS ТВ: Кейс-стади суданских зрителей Данная статья содержит исследование положительных и отрицательных эффектов влияния телеканалов DBS (Судан) на зрителей. Автор отмечает, что проблема общения в странах третьего мира может быть решена путем применения современных технологий, путем создания высокого качества телевизионной продукции и активации медиаобразования среди зрителей. Ключевые слова: положительные и отрицательные эффекты, коммуникация, медиаобразование. Introduction This study is concerned with communication satellites which play a great role in sending and Satellites are considered as modern innovation exchanging of the information through TV channels. in the fi eld of communication. Scientists exerted They also help in sending radio transmission. great efforts to make communication among people Newspapers can also be printed and published in easy through satellites. TV channels benefi t from several cities of the world simultaneously by the satellites by sending messages to their targeted help of satellites. audience. Satellites are placed in the outer space in ISSN 1563-0242 KazNU Bulletin. Journalism series. №1 (35). 2014 196 Positive And Negative Characteristics Of DBS TV Channels On Audience: case study on Sudanese Viewers geosynchronous orbit in a speed allows them to state beside they illustrate similarities among match exactly the same speed of Earth’s rotation, so different cultures in Sudan. that their stationary in relation to any point on Earth. The sample of this study was chosen from the DBS TV programs can create impacts on their viewers of the DBS TV channels who own receiving viewers in all fi elds of life. The impacts of TV sets in Khartoum- the capital of Sudan. programs on the viewers may be positive or negative. Objectives of Study These effects are not only on the third world viewers This study aims at some objectives, which are but also on those who live in the developed counties. as follows: There are two types of communication satellites, Measuring the positive and negative effects of the fi rst ones are the indirect communication the DBS TV channels on Sudanese viewers. satellites. It requires ground stations though Specifying the types of positive and negative which messages are sent and distributed to the impacts of the DBS TV channels. other destinations. The second ones are the Direct Allocation of means of tackling the negative Broadcasting Satellites (DBS) by which massages effects of the DBS TV channels on Sudanese can be sent directly to TV to reach viewers by viewers. receiving sets without using ground stations. Questions of the Study There are a number of communication satellites Questions of this study are: systems in the world. The most important ones are What are the positive and negative effects of the Interest and Comsat which are established by the DBS TV channels on Sudanese viewers? US as international systems and Eurosat which is How can viewers benefi t from the positive placed on the orbit by European nations. There are effects of the DBS TV channels? also regional ones such as Arabsat and Afrosat. 3-What the ways of tackling the negative Necessity of the Study impacts of the DBS TV channels? The importance of this study comes from the Methodology Of the Study necessity of the DBS TV channels because it is The study chose the historic and descriptive considered as an effi cient tool of conveying and research methodology beside the questionnaire exchange of information. which was distributed to the sample to reach some This type of communication can promote the results. values of accuracy and quickness in news receiving. Sample of the Study The communication message can be clear for the This study was on the positive and negative audience the DBS TV channels because TV is an effects of the DBS TV channels on Sudanese viewers audio–visual medium. who watch DBS programs in Khartoum (capital of This study is on the DBS TV channels which Sudan). Some 100 persons represented the sample reach home directly, applied study on Sudanese beside another one of decision makers of Sudanese audience who live in Khartoum. This type of media. communication plays a prominent role in the fi eld Terms of the Study of communication connectivity in Sudan. There are some terms which are used in any Problem of the Study study. This study has . The DBS TV channels have become dominant International communication in the market of the media in the world because It (referred to as global communication or they are available and can reach viewers all over the transnational communication) is the communication world easily. practice that occurs across international borders [1]. The DBS TV channels also play a great role in As a fi eld of study, the international commu- the political, economic and social fi elds. They also nication is a branch of communication studies, promote the social development and apply types concerning with the scope of «government-to- of entertainment through fi lms, series, interviews, government», «business-to-business», and «people- political programs. to-people» interactions at a global level [2]. The DBS TV channels and their refl ections are International communication «encompasses considered as a phenomenon in such country like political, economic, social, cultural and military Sudan which has varieties of the politics, culture, concerns». economics and ethnicity. They also can activate the 2-Communication Satellites building of the national integration and the national A communications satellite or what it is called ҚазҰУ хабаршысы. Журналистика сериясы. №1 (35). 2014 Ibaa Ahmed El-Tigani Omer Awad 197 Comsat is an artifi cial satellite sent to space for feeds for network and syndicated programming, the purpose of Telecommunications. Modern live shots, and backhauls), as well as being used communications satellites use a variety of orbits for distance learning by schools and universities, including geostationary orbits, Molniya orbits, business television (BTV), Videoconferencing, and elliptical orbits and low (polar and non-polar Earth general commercial telecommunications. orbits). FSS satellites are also used to distribute national For fi xed (point-to-point) services, communi- cable channels to cable television headends. cations satellites provide a microwave radio relay Free-to-air satellite TV channels are also technology complementary to that of communication usually distributed on FSS satellites in the Ku band. cables. The Intelsat Americas 5, Galaxy 10R and AMC They are also used for mobile applications 3 satellites over North America provide a quite such as communications to ships, vehicles, planes large amount of FTA channels on their Ku band and hand-held terminals, and for TV and radio transponders. broadcasting. The American Dish Network DBS service DBS TV channels has also recently utilized FSS technology as well The Direct Broadcast Satellite (DBS) is a for their programming packages requiring their term used to refer to satellite television broadcasts SuperDish antenna, due to Dish Network needing intended for home reception. more capacity to carry local television stations per A designation broader than the DBS would be the FCC’s «must-carry» regulations, and for more direct-to-home signals, or DTH. This has initially bandwidth to carry HDTV channels. distinguished the transmissions directly intended A Direct Broadcast Satellite is a communica tions for home viewers from cable television distribution satellite that transmits to small DBS satellite dishes services that sometimes carried on the same satellite. (usually 18 to 24 inches or 45 to 60 cm in diameter). The term DTH predates DBS and is often used Direct broadcast satellites generally operate in the in reference to services carried by lower power upper portion of the microwave
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