Communications Officer (Fundrasing) (Fixed-Term, 10 months)

Candidate Pack

1 4 x 2 hour coaching sessions

Contents 1. Introduction 3 2. About UCL 4 3. About the Role 14 4. Person Specification 17 5. How to apply 19 4 x 2 hour coaching sessions

1. Introduction

At UCL, we do things differently. We know the stakes are high, but we are not afraid to take risks or to drive change. A cure for cancer. A revolution in dementia care. A new approach to global economics. Scholarships for outstanding students. All these things are possible. Our job – your job – is to make them happen.

The Office of the Vice-Provost, Advancement (OVPA) manages UCL’s philanthropic relationships and engagement with alumni and supporter audiences. We recently closed UCL’s It’s All Academic Campaign, having raised more than £624m and inspired over 263,000 volunteering hours to help UCL, our students and our alumni community. We plan to keep delivering fundraising and alumni engagement on the same scale as we move towards the launch of our next campaign. We are supported by UCL’s clear strategy for the future and sustained investment in OVPA that has given us the resources and staff we need to achieve excellence. What does this mean in practice? It means top- level support from UCL’s senior team, including active leadership and participation in fundraising from UCL’s new President & Provost, Dr Michael Spence. It means academic buy-in from the university’s senior team and across the academic community. It means giving talented people the tools they need to find new solutions to do what they do best.

But we can’t do it without people like you: people with the vision, passion and determination to make it happen. This will be a career defining moment.

Adrian Punaks Executive Director of Development To find out more about Adrian Punaks, our Executive Director of Development, click here.

3 2. About UCL

UCL’s histor y UCL was founded in 1826 to open higher education to students from a wider range of backgrounds and to change the way we create and share knowledge. In 1878, we became the first university in to welcome women on equal terms with men. That radical and disruptive spirit is alive and nurtured today across our university. Our staff and students are taking on some of the biggest challenges of our time and making vital contributions for the good of humanity.

Recent examples include: our pioneering research on dementia and various forms of cancer, leading on three European Space Agency missions to study comets and habitable planets outside of our solar system, advising policy makers globally on innovation- led inclusive economic growth and future public services, ensuring that artificial intelligence is developed and used ethically for the benefit of society, science and industry and researching how early life experiences shape the human brain.

Vision UCL is one of the world’s leading multidisciplinary universities. We operate in a global context and are committed to excellence, innovation, and the promotion of global understanding in all our activities: research, teaching, learning, enterprise and community engagement.

We aspire to provide a supportive environment for staff and students where academic insight and pioneering thinking can thrive, deepening knowledge and developing solutions to problems worldwide.

We encourage our community to work across traditional subject boundaries and have established numerous centres to facilitate cross-disciplinary interaction. The UCL Grand Challenges – of Global Health, Sustainable Cities, Cultural Understanding, Human Wellbeing, Transformative Technology and Justice and Equality – are the flagship embodiment of our institutional commitment to approach global challenges from new and multiple perspectives.

UCL academics are encouraged to collaborate with others who share their dedication to excellence and passion for knowledge, irrespective of where they are in the world.

UCL in numbers A research powerhouse in the centre of , UCL is consistently placed in the global top 10:

• 5th in NTU World Rankings (2020) • 10th in QS World University Rankings (2021) 4th in the UK 5th in Europe • 1st for Education (QS World University Rankings by Subject 2020) • 9th in The Times and Sunday Times University League Table 2020 • 10th overall in the Complete University Guide (2021) • 16th in the Times Higher Education World Rankings (2021) • 22nd in the QS Graduate Employability Rankings (2020) • 29 Nobel laureates • 34 Athena SWAN awards • 13,300 staff • 43,900 students • Over 300,000 alumni in over 190 countries • c.£500 million total research income annually • ‘It’s All Academic’ Campaign raising £600m in philanthropic funding • Transforming UCL, £1.25 billion investment in estate over 10 years • Over £1.5 billion annual turnover

Portico artwork – Razzle Dazzle by Emily Laserwitz, 2016

5 Our faculties UCL has 11 faculties, each home to world-class research, teaching and learning in a wide range of academic disciplines across all study levels:

• Arts & Humanities • Built Environment • Brain Sciences • Institute of Education • Engineering Sciences • Laws • Life Sciences • Mathematical & Physical Sciences • Medical Sciences • Population Health Sciences • Social & Historical Sciences

Creating a new strategy for UCL Our distinctive approach to research, education and innovation inspires our community of staff, students and partners to transform how the world is understood, how knowledge is created and shared, and the way that global problems are solved.

During the summer of 2021, UCL’s new President and Provost, Dr Michael Spence, will be working with colleagues to develop a refreshed strategy for UCL, to keep our activity focused, coordinated and effective over the next five years. Joining UCL now, you will benefit from working with a renewed strategic focus.

The Wilkins Terrace courtesy of Kirsten Holst Research UCL is the most successful institute in collaborative research in Europe.

We are committed to using our collective expertise to address global problems, developing partnerships within and beyond the education sector, to inform the work that we do and increase our positive impact on the world around us.

Our researchers are currently working with global institutions on projects to make climate change predictions cheaper and more widely accessible, help patients recovering from strokes, and remove pollution from contaminated water.

Recent research successes include an outstanding performance in the Horizon 2020 programme. Eight senior UCL academics was awarded ERC Advanced grants for pioneering projects in areas ranging from UCL researchers work on NASA’s ANITA experiment courtesy of Ryan Nichol urban development to ophthalmology and UCL has been awarded more than £40m funding for seven centres for Doctoral training by EPSRC part of UK Research & Innovation.

Our total research income in 2018–19 was £481.1m, up from £476.3m in 2017–18.

Studios in the 7 Partnerships UCL works in multiple partnership with business, industry and academia.

In the field of health, UCL is a partner in the for biomedical research, and the UCL Partners Academic Health Science partnership comprises more than 40 partners from the NHS, social care and academia who are committed to working together to support improvements in healthcare. UCL is also partnering with the NHS to improve student mental health support.

In technology, UCL has a longstanding partnership with Cisco, who have hosted over 100 students as interns and, with UCL Engineering, are launching a new AI research centre as part of a $100m investment in the UK.

In education, the IOE is the largest HE provider of initial teacher education in the UK, and regularly provides consultation to the DfE, and The Francis Crick Institute international governments and agencies to improve education provision and life changes locally and across the globe.

UCL was the first university in England to become the sole sponsor of an school. Seven years on, our strategic collaboration is as strong as ever, with students and staff from both partners engaged in research, teaching and learning and mentoring initiatives. Lucie Green, UCL Professor of Physics, is Chair of Governors of UCL Academy.

Connected Curriculum The Connected Curriculum, UCL’s framework for research-based education, continues to build a learning culture that develops students’ critical thinking and readiness for the next stage in their careers, as well as changing the nature of the dialogue between students and academics to one of partnership.

UCL Academy courtesy of KIrsten Holst Delivering global impact UCL’s Global Engagement is based on a commitment to international partnerships and the belief that bringing together different perspectives and diverse experience accelerates the process of discovery and global impact.

UCL is a founder member of the new U7 Alliance, bringing together more than 30 leading universities from across the G7 countries to tackle the world’s most pressing challenges.

UCL’s strategic global partnerships, developed from the ‘bottom up’, continue to grow with support from the Global Engagement Office. UCL has two ‘anchor’ or strategic global partners, Peking University and University of Toronto and five institutional partners: Max Planck Society, Paris Science et Lettres, University of Hong Kong, Osaka University and Yale.

UCL’s strategic partnerships with University UCL’s Main Library – one of 16 specialist libraries across the UCL estate of Toronto and Peking University support collaboration, led by UCL academics, that span all of UCL’s 11 faculties with strong research and education links in a broad range of areas, including, but not limited to child health, cities, neuroscience, artificial intelligence, education research, medical humanities, social sciences and business. These partnerships provide enhanced opportunities for UCL academics across faculties to work together with colleagues from partner institutions to have greater global impact together.

UCL Mechanical Engineering’s naval architecture tank courtesy of UCL Engineering/James Tye 9 Transforming UCL Supporting UCL’s growth as we continue to build now and for the future

Transforming UCL is the largest capital programme in the university’s history, supporting UCL’s growth as we continue to build now and for the future. We are investing over £1 billion over ten years to refurbish and develop some of our most iconic buildings and promote new world-class buildings such as our new Student Centre (one of only 320 globally to achieve BREEAM’s highest ‘Outstanding’ classification for sustainability).

UCL has also embarked on a major programme Transforming Our Professional Services (TOPS), streamlining and modernising our processes while changing our ways of working to better support students and academic staff. It will enhance the student experience across the board, by creating sustainable learning spaces for the current and future generations UCL’s new Student Centre courtesy of Matt Clayton of students.

UCL East Our new East London campus

Construction is under way on our new campus, UCL East. Sited on the Queen Elizabeth Olympic Park, UCL East will be part of East Bank, a new destination for world class culture and education which also includes the BBC, Sadler’s Wells, and the V&A.

UCL East is envisaged as a radical new model for how a university campus can be embedded in the community. It will stimulate world-class research, education, entrepreneurship and innovation in the areas of transport, culture, disability innovation, manufacturing, real estate and urbanism, health and environment, and business and finance. It will also provide much needed expansion space from our home.

Architect’s model for the UCL East site courtesy of Stanton Williams Architects The UK Dementia Research Institute (UK DRI) hub at UCL Bringing together world-leading expertise in biomedical, translational and care dementia research in a national institute, the UK DRI aims to tackle a disease that is expected to affect 60 million people worldwide by 2025. UCL was selected in 2016 to host the research hub and operational headquarters of the UK DRI, which is currently housed in interim premises in the Cruciform Building.

Work started in 2019 on a new facility in Gray’s Inn Road, housing the UK DRI hub alongside new premises for the Queen Square Institute of Neurology and an outpatient and imaging unit for the National Hospital for Neurology and Neurosurgery – a powerhouse of dementia research enabling cross-collaboration to find better ways to diagnose, treat and prevent dementia-causing neurological disease.

Artist’s impression of the new DRI Hub Building courtesy of Hawkins\Brown Architects To date, more than £35m has been raised through philanthropy to support this project.

UCL’s annual Scholarships Reception 11 Advancement at UCL The Office of the Vice-Provost, Advancement (OVPA) manages UCL’s philanthropic relationships and alumni engagement programmes. The Office has one overarching mission – to engage and grow all of UCL’s communities and to convey the brilliance of UCL to generate income through philanthropy and to build of mutually beneficial relationships with UCL’s alumni, supporters and friends.

The impact of advancement at UCL is examplified by It’s All Academic, the campaign for UCL, which raised more than £624 million, and inspired over 260,000 volunteering hours to help UCL, our students and our alumni community. Bringing a fresh approach to campaign fundraising, It’s All Academic has fuelled radical approaches to global challenges like neurodegenerative disease, cancer, climate change, and social inequality. Our donors and supporters from 84 countries have:

• accelerated progress in neuroscience and cancer (£432m raised for health);

• built a supportive, pioneering and globally-connected research, learning and teaching environmentnearly (£70m raised for student support);

• nurtured one of the most brilliant gatherings of minds in the world (£42m raised to support UCL people).

UCL has led one of the biggest university fundraising campaigns in Europe – the largest in the UK after Oxford and Cambridge. It has been sector-leading, award-winning and global. We have achieved our ambitions because we’ve worked in partnership. Donors and alumni are joining staff and partners in dedicating their support, demonstrating a unique sense of belonging and commitment to UCL’s vision.

Together, we’ve expanded the definition of philanthropy at UCL, recognising the value of both financial and volunteering support. Philanthropic funding is a powerful catalyst for new solutions, but equally important are the gifts of time and expertise. The Campaign has channelled UCL’s distinctive ethos of purposeful disruption, the strength of its diverse, multidisciplinary community, a visionary commitment from leadership, and institutional buy-in and investment, to embed philanthropy and alumni engagement at UCL as a powerful, resilient force for the benefit of people and the planet. The message has been sent out loudly and clearly that our donors and alumni are at the heart of UCL’s success now and in the future.

We know, given the extraordinarily difficult global landscape, that UCL’s work is far from done. It’s All Academic demonstrates the massive potential for impact within our donor and alumni community. It is just the beginning of what we can – and need to – achieve together. We closed and celebrated It’s All Academic in 2020, but we’re not pausing our philanthropy or our alumni engagement. We are continuing to generate income and alumni advocacy to support UCL’s teaching, research and innovation. And, as we approach UCL’s bicentenary in 2026 we are working with new President & Provost, Dr Michael Spence, to build towards UCL’s next campaign, which will further advance UCL’s global impact. Equality, Diversity and Inclusion UCL is fully committed to equality, diversity and inclusion (EDI). We aim to ensure all individuals have an equal opportunity regardless of race, disability, gender, sexual orientation, religion, age or background. We are the only university in the UK to hold both an Athena SWAN Silver institutional award (for gender equality) and a Bronze Race Equality Charter award, however we know that structural inequality exists, and that this is reflected in the profile of staff who reach senior positions in our own organisation. UCL has begun to address this and there are numerous changes in place.

The Equality, Diversity & Inclusion team is part of the Office of the President & Provost and permeates the culture and ethos of the institution.

Equality, Diversity and Inclusion at OVPA OVPA has in place a number of ambitious programmes to improve the recruitment of black and minority ethnic staff, career progression and support for under-represented and marginalised groups. Of recent, OVPA have established the following:

• EDI Committee - a formal committee of around 15 colleagues focused on setting and implementing an equity and diversity action plan for OVPA.

• EDI Learning Group - a place for everybody in OVPA to take steps to learn more about EDI issues and share their personal experiences in order to achieve change in both personal and professional capacity.

We particularly welcome applications from black and minority ethnic candidates as they are under represented in OVPA.

The Octagon in the Wilkins Building hosts a programme that highlights the UCL’s interdisciplinary, collaborative and participatory research 13 3. About the Role UCL OFFICE OF THE VICE-PROVOST (ADVANCEMENT)

Job Description & Person Specification

COMMUNICATIONS OFFICER (Fundraising)

Location Office of the Vice-President (Advancement) Bloomsbury, London

Grade 6

Terms of job 10 month fixed-term contract (secondment)

Reports to Head of Communications

Team

The Office of the Vice-Provost, Advancement (OVPA) manages UCL’s philanthropic relationships and engagement with alumni audiences, including communications.

The Advancement Communications Team of four sits within the Campaign and Supporter Engagement function (alongside Donor Relations, Campaign Relations, Business Partnering, Philanthropy Writing and Events) and works with partners within OVPA and across the university to creatively tell UCL’s global impact story to some of our most important internal and external audiences.

UCL is a diverse community with the freedom and courage to challenge, to question and to think differently. The UCL strategy to 2034 exemplifies a progressive approach to teaching and research with UCL’s world leading academics, curious students and outstanding staff continually pursuing excellence, breaking boundaries and making an impact on real world problems.

Equity, diversity and inclusion is important to us. We are committed to creating an environment where everyone is encouraged to give their best in a place where their unique experiences, perspectives and skills are seen as valuable assets. And we particularly welcome applications from people of colour.

Main purpose

As a key member of the Supporter Communications team, the post-holder will help us tell the story of philanthropy impact at UCL and will also contribute to the management and development of a range of communications channels, with focus on social media, stakeholder news and websites.

In particular, this role will provide dedicated communications support to OVPA’s fundraising teams, working collaboratively to co-produce and schedule engaging, relevant and targeted content for UCL’s audience of supporters and stakeholders. This will partner the work of the Communications Officer (Alumni).

Criteria for success After twelve months in the role the successful candidate will be expected to have: • Gained a strong understanding of philanthropy at UCL, its priority projects, branding and communications requirements • Built a strong business partnership with the OVPA Fundraising teams, understanding the remit of the teams and their immediate and long term plans for the future

• Developed good user skills for OVPA’s systems, in particular its CMS, CRM and email marketing software • Taken responsibility for the planning and production of stakeholder and supporter oriented news and have produced impactful and engaging news that can be shared across OVPA and UCL channels and a stakeholder newsletter • Managed the delivery of a strategy to build an engaged community of supporters • Successfully used Adobe Suite products to produce high quality material using Campaign and UCL branding • Produced high quality, relevant, timely and engaging content across OVPA’s communication channels and contributed to a growth in following across OVPA’s relevant social media channels

Main duties and responsibilities

• Tell the impact story of philanthropy at UCL, and the impact of our previous Campaign It’s All Academic in an engaging way through writing, images, graphics, video, podcasts and any other relevant format • Partner with Fundraising teams, Donor Relations, Philanthropy Writing teams primarily and any other relevant OVPA teams to create a strong, collaborative philanthropy and impact content calendar • Craft, plan and schedule philanthropy content for OVPA mass communication channels, including: the Campaign Website, OVPA website, the alumni website (news, case studies, interviews, videos, podcasts and page content) and social media (Twitter, Facebook, LinkedIn and Instagram) • Engage with the OVPA audiences across social media, working with the Fundraising teams and other relevant teams to ensure tone of voice and content reflects the values and goals of the Fundraising teams and OVPA • Work with the Communications team members, in particular the Communications Officer (Alumni), to create meaningful analytics reports from social and online channels • Work to creative briefs and use InDesign to design and create content and collateral • Partner with the Alumni Relations team to create impactful content for publications such as the alumni newsletter, Portico (the annual alumni magazine), and for other UCL publications as needed • Advise the Fundraising teams on communication best practice and partner with the Senior Campaign Relations Manager to deliver termly stakeholder communications. Work with the Donor Relations team and Senior Campaign Relations Manager to regularly review and map stakeholders. • Ensure that fundraising communications reflect and support the OVPA’s efforts to build stronger relationships with stakeholders, partners and influencers within UCL and externally • Partner with the Events and Fundraising teams to ensure that OVPA fundraising events globally are supported with specific communications plans. This may include: design work, event briefings, filming support and creating engaging written content • Assist at wider OVPA and UCL events when needed • Work collaboratively with communications teams and other partners across UCL, in particular the central Communications and Marketing team to promote fundraising, Campaign impact and OVPA stories

General duties and responsibilities • Act as a champion of OVPA’s values; role-modelling and promoting these behaviours as part of everyday practices in OVPA • Actively engage in OVPA’s culture of learning and development • Actively comply and promote UCL’s equality, diversity and inclusion strategy (2015-2020) • Support UCL’s Sustainability Strategy; conducting role in a resource efficient way • Maintain an awareness and observation of Fire and Health & Safety Regulations • Any other duties as are within the scope, spirit and purpose of the job, and as requested by the line manager. 15

4. Person Specification

Person Specification

Criteria Essential Desirable Experience and knowledge Proven experience of creating Experience of working within high quality and impactful an alumni, fundraising, or communications materials for a membership based variety of audiences and environment channels

Proven experience of managing digital and social media channels for business and producing excellent business related content to grow and engage an audience.

Experience of working in a fast-paced communications environment, ideally within Higher Education, a Charity, social enterprise, fundraising body or NGO.

Skills and abilities Proven news writing and Ability to use Premier Pro or editing skills with excellent experience in other attention to detail. Supported professional video editing with excellent proofreading packages skills. Experience of producing filmed Experience of translating or recorded interviews for complex or technical social media and/or digital information into accessible, channels compelling material

Excellent interpersonal and communication skills, including high-levels of diplomacy, discretion and influence with the ability to liaise with internal and external stakeholders at any level of seniority

Excellent organisational and time-management skills, including; the ability to work to tight deadlines on numerous projects simultaneously

High levels of Microsoft Office proficiency, including; Microsoft Word, Excel and PowerPoint

Proven experience of using creative tools such as: InDesign and Photoshop or similar creative apps for business content

17

Pragmatic and creative approach to problem solving, dealing with multiple stakeholders, and overcoming challenges

Attitudes and approach Works collaboratively and builds and maintains productive relationships with others

Strives for excellence and seeks to exceed the expectations of supports and customers

Takes responsibility and encourages others to do the same

Creative and looks for new and different ways to deliver results

Is a supportive and generous colleague

Remains focussed on results and impact.

5. How to apply

Excited? Get in touch.

To apply for this, or any other OVPA role, please visit our careers page: www.ucl.ac.uk/campaign/work-with- us

Queries Should you wish to discuss this role further, please contact Sarah Cheers, Executive Head of Campaign and Supporter Engagement (Interim).

For any application process queries, please contact Timothy Ijoyemi, People Coordinator

Both can be contacted by email: [email protected]

19 Here East, courtesy of Tim Crocker 20 Office of the Vice-Provost (Advancement) Gower Street London WC1E 6BT 21