DOCSLIB.ORG

Research on Som-O (Thai Pomelo) Promotion in Japan

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Research on Som-O (Thai Pomelo) Promotion in Japan Office of Agricultural Affairs Royal Thai Embassy Kotaki Terrace C. 3-13-22, Meguro, Meguro-ku, Tokyo 153-0063 Japan Research on Som-O (Thai Pomelo) Promotion in Japan September 29, 2015 Key Research Net Corporation Riki-Bldg No. 11, 7-5-34, Akasaka, Minato-ku, Tokyo Tel: 03-3585-0236 Fax: 03-3583-5555 URL: http://www.keyresearchnet.com Contents Summary ------------------------------------------------------------------------------------- 2 I. Purposes of research ---------------------------------------------------------------------- 5 II. Research methods and period ---------------------------------------------------------- 5 (1) Newspaper advertisement --------------------------------------------------------------- 5 (2) Questionnaire research to restaurants guests and collection of sales records from restaurants --------------------------------------------- 8 (3) Interview to restaurants’ guests and managers by interviewers ------------------ 14 III. Results of research, evaluation and discussions --------------------------------- 26 (1) Newspaper advertisement ------------------------------------------------------------- 26 (2) Questionnaire research to restaurants’ guests -------------------------------------- 26 (3) Interview to restaurants’ guests by interviewers ----------------------------------- 35 (4) Interview to the restaurants’ managers by interviewers --------------------------- 38 (5) The sales record of restaurants ------------------------------------------------------- 39 IV. Market of citrus fruits in Japan ----------------------------------------------------- 43 (1) Quantity of citrus fruits produced domestically ----------------------------------- 43 (2) Quantity of citrus fruits imported to Japan ----------------------------------------- 43 V. Potential of Som-O in Japanese market -------------------------------------------- 46 (1) Quantitative analysis of SWOT ------------------------------------------------------ 46 (2) Discussions by SWOT analysis ------------------------------------------------------ 49 (3) Approach to image building of Som-O (from Japanese view points) ----------- 52 VI. APPENDIX-1 Som-O dishes/ Satisfaction level --------------------------------- 54 1 Summary (1) Research Methods Advertisement on newspaper We put advertisement of Som-O promotion on August 1st and 8th, 2015 on Tokyo version of Yomiuri newspaper. Questionnaire research to restaurants guests We conducted the research on Som-O promotion in total 19 restaurants, 17 in Tokyo, 1 in Yokohama and 1 in Narita during one month on August 1st through 31st. During this period, we collected total 335 answers/comments on Questionnaire, including those recorded by interviewers. Interview to guests and managers of restaurants by interviewers We sent interviewers to all restaurants every day at dinner time and conducted interview to guests and managers of restaurants. In the interview, we collected additional free comments or voices from respondents which were not questioned by the Questionnaire. Collecting sales record We collected the daily sales record from restaurants. (2) Results of Research Advertisement on newspaper There were 3 guests (among 38 guests who knew this promotion) who visited restaurant by reading advertisement of Som-O promotion in the newspaper. Results of Questionnaire research and Interview at restaurants Awareness of Som-O 23 percent of the guests knew Som-O before Some restaurants display Som-O at visiting restaurants. 24 percent of the guests entrance had the prior experience of eating Som-O. Type of Som-O dishes Most ordered Som-O dish were salad, like Tom Yum Som-O, Yum Som-O which comprised 60% of total order, followed by Som-O and Coconut Mix Jelly (17%) and Fresh Som-O (11.9%). Evaluation of Som-O dishes by guests Juicy, Plain taste, Light taste and Easy to eat, Just right sweetness, Just right sourness, were the most heard comments. Guests’ satisfaction level on taste and quality was high as “Very satisfied” and “Satisfied” answers shared 93%. Price evaluation of Som-O dishes On questions about the dish prices, 77.3% of the guests replied either “Inexpensive” or “Adequate”. Those replied “Expensive” was 18.5%. So the prices restaurants set seems to be reasonable. 2 Purchasing interest of Som-O On the query whether they want to buy Som-O or not, 63% of the guests replied “Yes”. The average price they wanted to buy was 359 yen/fruit though the replies varies from 100 yen to 800 yen/fruit. The most frequently quoted price was, however, 500 yen/fruit which suggests there were potential customers who want to buy Som-O as a premium fruit at higher prices. (3) Potential of Som-O in Japanese market Strong Points of Som-O Unique tastiness different from other citrus fruit There are various citrus fruits sold in Japan such as Grapefruit, Orange, Mandarin Orange, Hassaku Orange or Navel Orange. They have their own unique sweetness and sourness but Som-O has its own unique taste which is different from other citrus fruit and preferred by Japanese people. Can be differentiated from other citrus fruit In bringing an entirely new fruit into Japanese market, it will be highly improbable to attract consumers’ interest without having differentiated taste from that of other fruits already available in Japanese market. Som-O has a unique taste different from other citrus fruits distributed in Japan and thus Som-O can be differentiated from those fruits. This is the Strong Point of Som-O. Weak Points of Som-O Low awareness The results of this research revealed the low awareness of Som-O among Japanese consumers. In order to realize the potential of Som-O in Japanese market, it is crucially important to carry out some activities to elevate consumers’ awareness and attract them. Competition with other citrus fruits Som-O will compete with other citrus fruit. From its size and taste, Grapefruit and Orange seems most likely to compete with Som-O. Even though the size of Som-O is bigger than that of Grapefruit or Orange, and they have different characteristics, more detailed competition study on the quality and price is indispensable. Short “Best Season” The variety of Som-O allowed to bring in Japan is grown abundantly in Thailand year round about 80,000ton/year. However, the best season for Som-O, the period it is eaten most deliciously, is short, August through September. In contrast, competing fruit, Grapefruit or Orange, are imported almost year round in good conditions and there is little concern for the stable supply and quality variation by seasons. As we cannot change the best season of Som- O, this time-limitation could be one of the bottle necks in selling Som-O. 3 Som-O’s marketing position in Japanese market The results of SWOT analysis suggest that Som-O positions in the “S (Strong) x T (Threat)” quadrant in Japanese market and strongly suggest that Som-O should be marketed under “Differentiation Strategy” in Japanese market. (4) Approach to image building of Som-O (from Japanese view points) Advertising Som-O as a Thai fruit Japan imports many fruits from Thailand like Mango, Durian, Banana, and Mangosteen. Thus Japanese consumers feels high familiarity to Thai fruits through their experience to buy them in their daily life. On the other hand import of fruits from unfamiliar countries are increasing. Japanese consumers tend to be reluctant in buying those imported from unfamiliar countries. From this view points, image building of Som-O could be effectively done by promotions emphasizing Som-O is a popular fruit in Thailand in the various advertising opportunities. Differentiating Som-O advertising it has a unique character which is not found in other citrus fruit Som-O’s strong point is its unique tastiness which is not found in other citrus fruit. So it is important to identify Som-O’s unique selling point to Japanese consumers first, upon thoroughly studying Som-O’s taste, nutritional value, tasty way of eating or cooking. Then, carry out strong advertisements telling that Som- O has a unique taste, differentiating it from other citrus fruits, especially Grapefruit and Orange. As Grapefruit and Orange is less expensive than Tom Yum Som-O Som-O, price competition has to be avoided. Elevating consumers’ awareness It is crucially important to make consumers aware of the differences between Som-O and other citrus fruits by advertisements putting Som-O’s unique selling point forward. Thus activities such as advertisement of Som-O in Thai festivals, promotion at retail stores with sample tasting or promotion using Thai restaurants, something Office of Agricultural Affairs, Royal Thai Embassy has done this year, will be indispensable. More important is, however, to do such promotions continuously every year, not having them as one year events, not only repeating same events but adding novel events/campaigns until you get consumers’ awareness at a certain level. Promotion of Som-O to distributors in Japan It is important to do promotion to the related businesses in Japan who actually handles Som-O. To do such promotions, it would be important that Thai Embassy to play a central role to organize the venue for meetings and discussions by growers or exporters in Thailand and importers, distributors or retailers in Japan, by inviting such parties in Japan to Thailand 4 I. Purposes of research Japanese government has allowed Thai Som-O importation into Japan since February 2012. However we seldom see Thai Som-O in Japanese market such as retail stores, restaurants etc This research purposes are to find out reasons
Load more

Recommended publications
  • Section 3417. Mexican Fruit Fly Interior Quarantine
    Section 3417. Mexican Fruit Fly Interior Quarantine A quarantine is established against the following pest, its hosts and possible carriers: A. Pest. Mexican fruit fly (Anastrepha ludens) B. Area Under Quarantine. 1. An area shall be designed as under quarantine when survey results indicate an infestation is present, the Department has defined the infested area and the local California County Agricultural Commissioner(s) is notified and requests the quarantine area be established. The Department shall also provide electronic and/or written notification of the area designation(s) to other California County Agricultural Commissioners and other interested or affected parties and post the area description to its website at: https://www.cdfa.ca.gov/plant/mexfly/regulation.html. An interested party may also go to the above website and elect to receive automatic notifications of any changes in the regulated or quarantine areas through the list serve option. 2. If an area is not undergoing the sterile insect technique, an infestation is present when eggs, a larva, a pupa, a mated female or five or more male or unmated female Mexican fruit fly adults are detected within three miles of each other and within one life cycle. In an area undergoing sterile insect technique the criteria for an infestation are the same except a single mated female does not constitute an infestation but counts towards an adult for five or more. 3. The initial area under quarantine shall be a minimum of 4.5 mile radius surrounding the qualifying detections being used as an epicenter. Commercial host properties shall not be split by the quarantine boundary line and the boundary line shall be expanded beyond the 4.5 miles as necessary to encompass such host material in its entirety.
    [Show full text]
  • Known Host Plants of Huanglongbing (HLB) and Asian Citrus Psyllid
    Known Host Plants of Huanglongbing (HLB) and Asian Citrus Psyllid Diaphorina Liberibacter citri Plant Name asiaticus Citrus Huanglongbing Psyllid Aegle marmelos (L.) Corr. Serr.: bael, Bengal quince, golden apple, bela, milva X Aeglopsis chevalieri Swingle: Chevalier’s aeglopsis X X Afraegle gabonensis (Swingle) Engl.: Gabon powder-flask X Afraegle paniculata (Schum.) Engl.: Nigerian powder- flask X Atalantia missionis (Wall. ex Wight) Oliv.: see Pamburus missionis X X Atalantia monophylla (L.) Corr.: Indian atalantia X Balsamocitrus dawei Stapf: Uganda powder- flask X X Burkillanthus malaccensis (Ridl.) Swingle: Malay ghost-lime X Calodendrum capense Thunb.: Cape chestnut X × Citroncirus webberi J. Ingram & H. E. Moore: citrange X Citropsis gilletiana Swingle & M. Kellerman: Gillet’s cherry-orange X Citropsis schweinfurthii (Engl.) Swingle & Kellerm.: African cherry- orange X Citrus amblycarpa (Hassk.) Ochse: djerook leemo, djeruk-limau X Citrus aurantiifolia (Christm.) Swingle: lime, Key lime, Persian lime, lima, limón agrio, limón ceutí, lima mejicana, limero X X Citrus aurantium L.: sour orange, Seville orange, bigarde, marmalade orange, naranja agria, naranja amarga X Citrus depressa Hayata: shiikuwasha, shekwasha, sequasse X Citrus grandis (L.) Osbeck: see Citrus maxima X Citrus hassaku hort. ex Tanaka: hassaku orange X Citrus hystrix DC.: Mauritius papeda, Kaffir lime X X Citrus ichangensis Swingle: Ichang papeda X Citrus jambhiri Lushington: rough lemon, jambhiri-orange, limón rugoso, rugoso X X Citrus junos Sieb. ex Tanaka: xiang
    [Show full text]
  • Long Flexuous Threads Associated with Hassaku Dwarf Disease of Citrus Trees
    Title Long Flexuous Threads Associated with Hassaku Dwarf Disease of Citrus Trees Author(s) SHIKATA, Eishiro; SASAKI, Atsushi Citation Journal of the Faculty of Agriculture, Hokkaido University, 56(2), 219-224 Issue Date 1969-07 Doc URL http://hdl.handle.net/2115/12847 Type bulletin (article) File Information 56(2)_p219-224.pdf Instructions for use Hokkaido University Collection of Scholarly and Academic Papers : HUSCAP LONG FLEXUOUS 'IHREADS ASSOCIATED WITH HASSAKU DWARF DISEASE OF CITRUS TREES Eishiro SHlKATA (Department of Botany, Faculty of Agriculture, Hokkaido University, Sapporo, Japan) and Atsushi SASAKI (Citrus Branch of Hiroshima Agriculture Experiment Station, Mihara, Hiroshima, Japan) Received March 7, 1969 INTRODUCTION A dwarf disease of Hassaku orange trees (Citrus hassaku HORT. et Y. TANAKA), first described by TANAKA et al. (1960) in Japan, was assumed to be caused by the citrus tristeza virus (SASAKI 1963, 64, 67, TANAKA and YAMADA 1964) on the basis of host range and symptomatology studies. CHEN, MIYAKAWA and MATSUI (1967) briefly reported that long threads of lO to 13 mp in diameter of variable length were found in the dip preparations and thus the causal virus of Hassaku dwarf may be identical with tristeza. As for the tristeza virus, electron microscopic studies by KIT A]lMA et al. (1964, 1965), SILVA et al. (1965), and PRICE et al. (1966) established its average length of 2000 mp and the intracellular accumulation in phloem cells of diseased lime plants. To confirm the causal virus of Hassaku dwarf, attempts were made to observe the virus morphology in ultrathin sections of diseased plants under an electron microscope.
    [Show full text]
  • Artisan Award Winners 2021 Bronze
    ARTISAN AWARD WINNERS 2021 BRONZE The French Summer Marmalade A&E Gourmet The Fruit Caviar Marmalade A&E Gourmet The Victory Marmalade A&E Gourmet Spiced Orange Marmalade Administra S.R.O Lemon Marmalade Administra S.R.O Spiced Grapefruit Marmalade Administra S.R.O ARTISAN AWARD WINNERS 2021 BRONZE Cedrate Fruit Marmalade Administra S.R.O Cedrate Fruit Marmalade with Raspberry Administra S.R.O Seville Marmalade with Hendrick's Gin Administra S.R.O Three Citrus Marmalade Administra S.R.O Two Fruit Marmalade Administra S.R.O Calamondin Lilikoi Marmalade Akaka Falls Farm ARTISAN AWARD WINNERS 2021 BRONZE Orange Pomegranate Marmalade Akaka Falls Farm Orange Passion Hawaiian Pepper Smoked Pineapple Akaka Falls Farm Orange Passion Hawaiian Pepper Marmalade Akaka Falls Farm Tahitian Lime Hawaiian Pepper Marmalade Akaka Falls Farm Meyer Lemon Cardamom Cinnamon Marmalade Akaka Falls Farm Lemon Marmalade Aplicocco Toyama Jam Factory ARTISAN AWARD WINNERS 2021 BRONZE Seville Orange Marmalade - thick cut Atrium Co., Ltd Seville Orange Marmalade Barkby Bakehouse Pink Grapefruit and York Gin Marmalade Bessie's Yorkshire Preserves Blood Orange & Vanilla Bittersweet Quince & Sweet Orange Marmalade Bittersweet Four Fruit Marmalade Bittersweet ARTISAN AWARD WINNERS 2021 BRONZE Orange, Lemon & Ginger Marmalade Black Cat Preserves Sunrise Marmalade with Pink Grapefruit & Lemon Black Mountains Preserves Meyer Lemon Marmalade Blake Hill Preserves Fremont Marmalade Bonjour Taipei Kumquat with Cardamom Boulangerie Nuit et Jour Kumamo to Amanatsu Boulangerie
    [Show full text]
  • FEMA GRAS Assessment of Natural Flavor Complexes Citrus-Derived
    Food and Chemical Toxicology 124 (2019) 192–218 Contents lists available at ScienceDirect Food and Chemical Toxicology journal homepage: www.elsevier.com/locate/foodchemtox FEMA GRAS assessment of natural flavor complexes: Citrus-derived T flavoring ingredients Samuel M. Cohena, Gerhard Eisenbrandb, Shoji Fukushimac, Nigel J. Gooderhamd, F. Peter Guengeriche, Stephen S. Hechtf, Ivonne M.C.M. Rietjensg, Maria Bastakih, ∗ Jeanne M. Davidsenh, Christie L. Harmanh, Margaret McGowenh, Sean V. Taylori, a Havlik-Wall Professor of Oncology, Dept. of Pathology and Microbiology, University of Nebraska Medical Center, 983135 Nebraska Medical Center, Omaha, NE, 68198- 3135, USA b Food Chemistry & Toxicology, Kühler Grund 48/1, 69126 Heidelberg, Germany c Japan Bioassay Research Center, 2445 Hirasawa, Hadano, Kanagawa, 257-0015, Japan d Dept. of Surgery and Cancer, Imperial College London, Sir Alexander Fleming Building, London, SW7 2AZ, United Kingdom e Dept. of Biochemistry, Vanderbilt University School of Medicine, Nashville, TN, 37232-0146, USA f Masonic Cancer Center, Dept. of Laboratory Medicine and Pathology, University of Minnesota, Cancer and Cardiovascular Research Building, 2231 6th St. SE, Minneapolis, MN, 55455, USA g Division of Toxicology, Wageningen University, Stippeneng 4, 6708 WE, Wageningen, the Netherlands h Flavor and Extract Manufacturers Association, 1101 17th Street, NW Suite 700, Washington, DC, 20036, USA i Scientific Secretary to the FEMA Expert Panel, 1101 17th Street, NW Suite 700, Washington, DC,20036,USA ARTICLE INFO ABSTRACT Keywords: In 2015, the Expert Panel of the Flavor and Extract Manufacturers Association (FEMA) initiated a re-evaluation Citrus of the safety of over 250 natural flavor complexes (NFCs) used as flavoring ingredients. This publication isthe Natural flavor complex first in a series and summarizes the evaluation of54 Citrus-derived NFCs using the procedure outlined in Smith Botanical et al.
    [Show full text]
  • Known Host Plants of Huanglongbing (HLB) and Asian Citrus Psyllid
    Known Host Plants of Huanglongbing (HLB) and Asian Citrus Psyllid Diaphorina Liberibacter citri Plant Name asiaticus Citrus Huanglongbing Psyllid Aegle marmelos (L.) Corr. Serr.: bael, Bengal quince, golden apple, bela, milva X Aeglopsis chevalieri Swingle: Chevalier’s aeglopsis X X Afraegle gabonensis (Swingle) Engl.: Gabon powder-flask X Afraegle paniculata (Schum.) Engl.: Nigerian powder- flask X Artocarpus heterophyllus Lam.: jackfruit, jack, jaca, árbol del pan, jaqueiro X Atalantia missionis (Wall. ex Wight) Oliv.: see Pamburus missionis X X Atalantia monophylla (L.) Corr.: Indian atalantia X Balsamocitrus dawei Stapf: Uganda powder- flask X X Burkillanthus malaccensis (Ridl.) Swingle: Malay ghost-lime X Calodendrum capense Thunb.: Cape chestnut X × Citroncirus webberi J. Ingram & H. E. Moore: citrange X Citropsis gilletiana Swingle & M. Kellerman: Gillet’s cherry-orange X Citropsis schweinfurthii (Engl.) Swingle & Kellerm.: African cherry- orange X Citrus amblycarpa (Hassk.) Ochse: djerook leemo, djeruk-limau X Citrus aurantiifolia (Christm.) Swingle: lime, Key lime, Persian lime, lima, limón agrio, limón ceutí, lima mejicana, limero X X Citrus aurantium L.: sour orange, Seville orange, bigarde, marmalade orange, naranja agria, naranja amarga X Citrus depressa Hayata: shiikuwasha, shekwasha, sequasse X Citrus grandis (L.) Osbeck: see Citrus maxima X Citrus hassaku hort. ex Tanaka: hassaku orange X Citrus hystrix DC.: Mauritius papeda, Kaffir lime X X Citrus ichangensis Swingle: Ichang papeda X Citrus jambhiri Lushington: rough lemon, jambhiri-orange, limón rugoso, rugoso X X Citrus junos Sieb. ex Tanaka: xiang cheng, yuzu X Citrus kabuchi hort. ex Tanaka: this is not a published name; could they mean Citrus kinokuni hort. ex Tanaka, kishu mikan? X Citrus limon (L.) Burm.
    [Show full text]
  • Holdings of the University of California Citrus Variety Collection 41
    Holdings of the University of California Citrus Variety Collection Category Other identifiers CRC VI PI numbera Accession name or descriptionb numberc numberd Sourcee Datef 1. Citron and hybrid 0138-A Indian citron (ops) 539413 India 1912 0138-B Indian citron (ops) 539414 India 1912 0294 Ponderosa “lemon” (probable Citron ´ lemon hybrid) 409 539491 Fawcett’s #127, Florida collection 1914 0648 Orange-citron-hybrid 539238 Mr. Flippen, between Fullerton and Placentia CA 1915 0661 Indian sour citron (ops) (Zamburi) 31981 USDA, Chico Garden 1915 1795 Corsican citron 539415 W.T. Swingle, USDA 1924 2456 Citron or citron hybrid 539416 From CPB 1930 (Came in as Djerok which is Dutch word for “citrus” 2847 Yemen citron 105957 Bureau of Plant Introduction 3055 Bengal citron (ops) (citron hybrid?) 539417 Ed Pollock, NSW, Australia 1954 3174 Unnamed citron 230626 H. Chapot, Rabat, Morocco 1955 3190 Dabbe (ops) 539418 H. Chapot, Rabat, Morocco 1959 3241 Citrus megaloxycarpa (ops) (Bor-tenga) (hybrid) 539446 Fruit Research Station, Burnihat Assam, India 1957 3487 Kulu “lemon” (ops) 539207 A.G. Norman, Botanical Garden, Ann Arbor MI 1963 3518 Citron of Commerce (ops) 539419 John Carpenter, USDCS, Indio CA 1966 3519 Citron of Commerce (ops) 539420 John Carpenter, USDCS, Indio CA 1966 3520 Corsican citron (ops) 539421 John Carpenter, USDCS, Indio CA 1966 3521 Corsican citron (ops) 539422 John Carpenter, USDCS, Indio CA 1966 3522 Diamante citron (ops) 539423 John Carpenter, USDCS, Indio CA 1966 3523 Diamante citron (ops) 539424 John Carpenter, USDCS, Indio
    [Show full text]
  • Biosecurity Regulation 2016
    Queensland Biosecurity Act 2014 Biosecurity Regulation 2016 Current as at 14 August 2020 © State of Queensland 2020 This work is licensed under a Creative Commons Attribution 4.0 International License. Queensland Biosecurity Regulation 2016 Contents Page Chapter 1 Preliminary 1 Short title . 11 2 Commencement . 11 3 Definitions . 11 3A Measurement of position under regulation . 11 Chapter 2 Biosecurity obligations Part 2 Codes of practice Division 1 Labelling of fertilisers and contaminants in fertilisers 6 Code of practice about labelling of fertilisers and contaminants in fertilisers—Act, s 104(1) . 12 7 Effect of code of practice—Act, s 26(1) . 12 Division 2 Feed for food producing animals 8 Code of practice for feed about food producing animals—Act, s 104(1) 13 9 Effect of code of practice—Act, s 26(1) . 13 Part 3 Obligations relating to restricted matter Division 1 Category 3 restricted matter Subdivision 1 Ways for disposing category 3 restricted matter 10 Object of subdivision . 14 11 Ways of disposing of category 3 restricted matter—invasive plants 14 11A Ways of disposing of category 3 restricted matter—invasive animals 15 Subdivision 1A Purposes for disposing of category 3 restricted matter 11B Object of subdivision . 15 11C Disposing of category 3 restricted matter—purpose authorised under another law . 15 Subdivision 1B Ways for distributing category 3 restricted matter 11D Object of subdivision . 15 11E Distributing category 3 restricted matter—way authorised under another Biosecurity Regulation 2016 Contents law . 15 Subdivision 2 Purposes for distributing category 3 restricted matter 12 Object of subdivision . 16 13 Distributing category 3 restricted matter—biological control .
    [Show full text]
  • Asian Citrus Psyllid Control Program in the Continental United States
    United States Department of Agriculture Asian Citrus Psyllid Marketing and Regulatory Control Program in the Programs Animal and Continental Plant Health Inspection Service United States and Puerto Rico Environmental Assessment August 2010 Asian Citrus Psyllid Control Program in the Continental United States and Puerto Rico Environmental Assessment August 2010 Agency Contact: Osama El-Lissy Director, Emergency Management Emergency and Domestic Programs Animal Plant Health Inspection Service U.S. Department of Agriculture 4700 River Rd. Unit 134 Riverdale, MD 20737 __________________________________________________________ The U.S. Department of Agriculture (USDA) prohibits discrimination in all its programs and activities on the basis of race, color, national origin, sex, religion, age, disability, political beliefs, sexual orientation, or marital or family status. (Not all prohibited bases apply to all programs.) Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact USDA’S TARGET Center at (202) 720–2600 (voice and TDD). To file a complaint of discrimination, write USDA, Director, Office of Civil Rights, Room 326–W, Whitten Building, 1400 Independence Avenue, SW, Washington, DC 20250–9410 or call (202) 720–5964 (voice and TDD). USDA is an equal opportunity provider and employer. __________________________________________________________ Mention of companies or commercial products in this report does not imply recommendation or endorsement by the U.S. Department of Agriculture over others not mentioned. USDA neither guarantees nor warrants the standard of any product mentioned. Product names are mentioned solely to report factually on available data and to provide specific information. __________________________________________________________ This publication reports research involving pesticides. All uses of pesticides must be registered by appropriate State and/or Federal agencies before they can be recommended.
    [Show full text]
  • Comprehensive Analysis of Primary and Secondary Metabolites in Citrus Fruits Using an Automated Method Changeover UHPLC System and LC/MS/MS System [LCMS-8050] No.C132
    LAAN-A-LM-E103 Application Liquid Chromatography Mass Spectrometry News Comprehensive Analysis of Primary and Secondary Metabolites in Citrus Fruits Using an Automated Method Changeover UHPLC System and LC/MS/MS System [LCMS-8050] No.C132 Due to an increasing trend for healthy lifestyles, the In food analysis, it is very important to carry out functional properties of agricultural products and foods comprehensive analysis of primary and secondary are being emphasized alongside their taste qualities, metabolites that contribute to the color, smell, taste, and the production and development of foods with and functional properties of food. To date, there has high additional value is becoming increasingly been only a few examples of performing these analyses important. Metabolome analysis, which is the simultaneously. comprehensive analysis of all metabolites present in a In this article, we describe a method of performing living organism, is now being applied in a variety of comprehensive analysis of primary and secondary areas and not just to analyze the metabolites of living metabolites in food (major organic acids, amino acids, organisms. Metabolome analysis is becoming an sugars, carotenoids, and flavonoids) using LC/MS/MS, important tool in the food sector in areas such as food and also present an example application of this processing and plant breeding. analytical method using citrus fruits as an actual sample. n Sample Preparation We used seven citrus fruits (mikan orange, ponkan, shiranui orange, amakusa orange, hassaku orange, buntan orange, and hyuganatsu) shown in Fig. 1. Each metabolite was fractionated and extracted using two solvents, as shown in Fig. 2. Mikan Trovita Homogenize the flesh and peel of each citrus fruit (C.
    [Show full text]
  • Slight Rebounds in Japanese Citrus Consumption May Lead to New Opportunities for U.S
    THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Required Report - public distribution Date: 12/16/2011 GAIN Report Number: JA1049 Japan Citrus Annual Slight rebounds in Japanese citrus consumption may lead to new opportunities for U.S. Citrus Approved By: Jennifer Clever Prepared By: Kenzo Ito, Jennifer Clever Report Highlights: In MY2010/11, U.S. mandarin exports to Japan soared. Turkey and Mexico join the ranks of grapefruit suppliers to the Japanese market. Japanese consumption of oranges shows signs of recovery encouraging greater imports. Japanese lemon imports rebound and Japanese imports of orange juice rise. MHLW approves the use of fludioxonil as a post-harvest fungicide. Commodities: Citrus, Other, Fresh Tangerines/Mandarins PS&D table: Tangerines/Mandarins, Fresh 2009/2010 2010/2011 2011/2012 Japan Market Year Begin: Oct Market Year Begin: Oct Market Year Begin: Oct 2009 2010 2011 USDA New USDA New USDA Official New Post Official Post Official Post Area Planted 55,090 55,390 53,560 54,120 53,000 Area Harvested 52,170 52,470 50,640 51,300 50,180 Bearing Trees 31,300 31,480 30,380 30,780 30,110 Non-Bearing Trees 5,260 5,260 5,260 5,080 5,080 Total No. Of Trees 36,560 36,740 35,640 35,860 35,190 Production 1,088 1,116 968 882 1,017 Imports 11 11 22 21 19 Total Supply 1,099 1,127 990 903 1,036 Exports 3 3 2 2 2 Fresh Dom.
    [Show full text]
  • Table S1. Materials of FPE for Animal and Human
    Table S1. Materials of FPE for animal and human. Material Animal Human Material Animal Human Sugar Vegetables and wild herbs Muscovado sugar + + Eggplant + + Oligosaccharide + Japanese mustard spinach + + Fruits Celery + + Plum + + Asian Pear + + Strawberry + + Bell pepper + + Apple + + Bitter melon + + Grape + + Bok choy + + Tangerine + + Cabbage + + Peach + + Indian lotus + + Yuzu citrus fruit + + Broccoli + + Persimmon + + Ginger + + Kiwifruit + + Asparagus + + Kumquat + + Parsley + + Blueberry + + Pumpkin + + Raspberry + + Japanese radish + + Blackberry + + Spinach + + Iyokan citrus fruit + + Carrot + + Fig + + Tomato + + Lemon + + Cucumber + + Crismon glory vine + Japanese mugwort + Chinese quince + Mallotus + Silverberry + Bamboo grass + Buerger raspberry + Field horsetail + Red bayberry + Loquat leaf + Prune + Japanese hornwort parsely + Chocolate vine + Japanese ginger + Broadleaf plaintain + Turmeric + Seaweed Vitamin-na + Wakame seaweed + + burdock root + Sea kelp root + Water dropwort + Bladder wrack + Barley grass + Japanese seaweed + Kale + Sea kelp + Perilla + Pulse and cereals Ginseng + Brown rice + + Jute mallow + Soybean + Mushrooms Corn + Shiitake mushroom + + Rice bran + Wood ear mushroom + + Cacao beans + Hen of the woods mushroom + Lingzhi mushroom + Table S2. Composition of experimental diet (%). Compound Negative group Positive group FPE group Casein 20.0 20.0 19.7 Cornstarch 39.7 39.7 39.7 a-Cornstarch 13.2 13.2 13.2 Sucrose 10.0 10.0 5.5 Corn oil 7.0 7.0 7.0 Cellulose 5.0 5.0 4.8 Mineral mixture AIN-93G 3.5 3.5 3.5 Vitamin mixture AIN-93 1.0 1.0 1.0 L-Cystine 0.3 0.3 0.3 Choline bitartrate 0.3 0.3 0.3 FPE 0.0 0.0 5.0 Table S3. Nutritional compound and amino acid content in FPE produced from 40 kinds of extracts.
    [Show full text]