2017 Jardin Eng.Pdf
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Contents 01 ABOUT JARDIN HISTORY, COMPANY PROFILE, SALES CHANNELS 10 COFFEE BEAN CLASS, MASTER’S, BARISTA 14 COFFEE BAG COLD BREW COFFEE BAG, HAND DRIP COFFEE, COFFEE BAG, MILD COFFEE BAG 18 DAILY ROASTING DAILY ROASTING COFFEE 19 INSTANT BL ACK AMERICANO BLACK, ROYAL HAZELNUT 20 BEVERAGE JARDIN, CAFE REAL, NB CAN, GRAND BREW 26 INSTANT COFFEE CAFE MORI, HOME STYLE CAFE MORI, JARDIN MIX, VENDING MACHINE MIX, SHOP ONLY POWDER JARDIN 01 PEOPLE WHO DESIGN COFFEE, THE COFFEE CREATOR JARDIN We are the JARDIN people who are passionate to make fresher and more delicious coffee. The enthusiasm for better coffee only moves JARDIN. Our customer’s satisfaction always comes first. 02 JARDIN M EANING JARDIN, a garden in French, means a paradise and richness. M ISSION Creating a new coffee culture with pure enthusiasms for coffee. CORE VALUES JARDIN’S CORE VALUES 3C COFFEE MASTER CREATIVE & NEW CUSTOMER SATISFACTION JARDIN 03 H I STORY PASSION FOR COFFEE, SINCE 1984 ESTABLISHMENT 1984.12 Establishment of Young International Inc. 1988.12 Opening up the first JARDIN COFFEE TOWN LEAP (The first brewed coffee house in Korea) 1998.04 Production of French Cafe (liquid coffee) of Namyang Dairy Products Co., Ltd. EXPANSION 1999.02 Releasing ‘MY CAFE’, Single use brewed coffee one-cup 2005.04 Releasing ‘JARDIN CAFE REAL‘(2,100ml) 1995.01 Expanding and reorganizing coffee division of .11 Releasing ‘JARDIN M CAFÉ’ Young International Inc. into JARDIN Inc. 2001.01 Releasing ‘JARDIN INSTANT COFFEE’ (Cappuccino, Mocha, Hazelnut) .09 Establishment of coffee manufacturing plant in Cheon-an 2006.09 Releasing ‘JARDIN CAFE POD’ .10 Supplying Private Label Products to E-mart (Star Mix Mocha Gold, Premium Instant Coffee, 2002.12 Releasing ‘CAFE DE DAMON’ of Amway Korea Coffee Beans etc.) 2007.05 Releasing ‘JARDIN CAFE REAL’ (150ml) .11 Releasing ‘POTAGER SOUP IN CUP ’ Soup 04 JARDIN HISTORY PASSION FOR COFFEE, SINCE 1984 History 2008 2009 2010 02 Releasing ‘JARDIN MOCHA JAVA 03 Releasing ‘JARDIN CAFE REAL’ (170ml) 04 Development of the new Corporate Identity COFFEE BAGS’ ‘The COFFEE CREATOR JARDIN, SINCE 1984’ 04 Releasing ‘JARDIN WATER CUBE ’ (Ice cube) Reinforcing Brand Identity of JARDIN Coffee Beans 1 0 Releasing ‘JARDIN CAFE MORI’ / Adopting the brand slogan, ‘ROASTED BY COFFEE MASTER’ 05 Reinforcing Brand Identity of ‘JARDIN CAFE REAL’ 06 Certification of Venture Business from Smal 1 0 ‘Releasing ‘JARDIN MASTER’S COFFEE’ & Medium Business Corporation and ‘JARDIN MILD COFFEE BAGS’ 09 Releasing ‘JARDIN VALUE N’ 1 1 Launch of ‘CAFE MORI’ advertisement / Certification of Management Innovation with Wondergirls from Small & Medium Business Corporation 2013 2012 2011 04 Launch of new ‘CAFE REAL’ advertisement 02 Releasing ‘JARDIN WATER COFFEE’ (2 kinds) 04 Launch of ‘CAFE REAL’ advertisement with Korean top celebrity model, Sulli of f(x) with Korean top celebrity model, Victoria of f(x) 03 Releasing ‘JARDIN CAFE REAL’ NB Can (2 kinds) 06 ISO 22000 Certification 06 Releasing ‘JARDIN CAFE REAL SMOOTHIE’, 05 HACCP Certification (Coffee beans, liquid) ‘JARDIN CAFE REAL’(500ml) 09 Releasing ‘JARDIN MOJITO PARTY’ Can (245ml) and ‘JARDIN FRAPPE ICE COFFEE POWDER’ / and ‘JARDIN DRIP COFFEE ROAST’ #1, #2, #3 Integration and extension of manufacturing plants in Cheon-an 10 Releasing ‘JARDIN CLASS’ Coffee Beans 2014 2015 2016 03 Launch of new ‘CAFE REAL’ advertisement 02 Development of the new Corporate Identity 03 Releasing ‘CAFE REAL with Korean famous talent, Koh Joon-Hee Adopting the core values CHOCO HEIM LATTE’ ‘Coffee Master, Creative 08 Releasing ‘JARDIN HAND DRIP COFFEE’ (3 kinds) 04 Releasing ‘CAFE REAL’ 230ml Size up & New, Customer Satisfaction’ 12 Releasing ‘JARDIN DECAFFEINATED COFFEE BAG’ 03 Releasing ‘JARDIN PREMIUM AMERICANO’ (5 kinds) 06 Releasing ‘JARDIN CLASS Wild Kenya Blend’ ‘Releasing ‘JARDIN PEACH ICE TEA GOLD’ 08 Releasing ‘CAFE REAL WHITE HEIM LATTE’ 05 Releasing ‘JARDIN CAFE FRAPPE’ (3 kinds) 10 Releasing ‘JARDIN HAND DRIP COFFEE 09 Releasing ‘JARDIN MASTER’S’ (3 kinds), Organic Colombia’ which are premium beans for shop 11 Reinforcing Brand of ‘JARDIN CAFE MORI’ Releasing ‘JARDIN BARISTA’ (3 kinds), which are coffee beans for automatic machines 12 Releasing ‘JARDIN CAFÉ MORI COUQUE D’ASSE CAFFE LATTE’ 1 1 Releasing ‘JARDIN CLASS’ (3 kinds), which are blended from country of origin Releasing ‘2 KINDS OF INSTANT BREWED COFFEE’ (Americano, Hazelnut) 2017 01 Releasing ‘JARDIN GRAND BREW’ 02 Releasing ‘JARDIN JOLLYPONG CAFFE LATTE’ 03 Releasing ‘JARDIN PEANUT & CARAMEL CAFFE LATTE’ 04 Releasing 3 kinds new ‘CAFÉ REAL’(Hibiscus Lemon Tea, Honey Grape Fruit Tea, Cold Brew Black) Releasing ‘JARDIN PREMIUN AMERICANO COLDBREW BLACK’ Releasing ‘JARDIN BARISTA INTENSO, SUAVE’ JARDIN 05 COMPANY PRO FIL E PASSION FOR COFFEE, SINCE 1984 Company Outline Address Head quarter ㅣ Young B/D, 62, Nonhyeon-ro 149-gil, Gangnam-gu, Seoul, S.Korea Factory ㅣ 166, Jungja1-street, Seonggeo-eup, Seobuk-gu, Cheonan-si, Chungcheongnam-do, S.Korea Factory Area 11,517m² Manufacturing Facility Area 4,368.25m² Additional Facility Area 3,439.17m² Main production Brewed Coffee Line (Roasting, Grounding etc.), Liquid Lind (extraction, manufacturing etc.), Compounding Line facilities Feature of - Introduction of the most up-to-date automated production line production line - The largest production of roasted coffee beans in S.Korea - Process that All of ‘Roasting → Grounding → Extraction → Commercialization’ possible only union One-Stop System in S.Korea Main features - Supplying safe products to customers under highly sanitized facility and stringent quality control - HACCP Certification from the Korea Food & Drug Administration - ISO 22000 Certification from International Organization for Standardization Divisions Production Capacity Brewed Coffee Roasting Line Maximum 5,000 ton a year Brewed Coffee Grounding Line Maximum 3,000 ton a year Liquid Extraction Line Maximum 7,500 ton a year HACCP 인증 JARDIN’S Green Bean Direct trade team visits the world JARDIN purchases the coffee beans We have a variety of products, We import coffee approximately 1,500 ton of annual coffee plantations, and discover a from countries that hold superior coffee plantations, and different green beans and had coffee inventory by securing stable superior quality of coffee beans on a farm. green beans processing technologies like organic coffee that passed supply capacity on an annual basis. like Brazil,Colombia, Ethiopia and purchases Q-Grader’s demanding test, We have a coffee inventory to secure quality coffee beans at a good price. decaffeination coffee and specialty coffee. a constant supply to our customers. JARDIN’S R&D Producing high quality products and develop innovative new products by accumulated know-how for 30 years. Through numerous times of Cupping test, we developed blending & roasting which represents the natural flavors of beans at it's best. Thorough product management by storage test of beans, taste test change by extraction conditions and stability test. Maintenance a consistent product quality through accumulation management of our roasting profile. 0066 JARDIN COMPANY PRO FIL E PASSION FOR COFFEE, SINCE 1984 B2B consulting(ODM/OEM) 1:1 Customized consulting that Plan and produce partner's products together 1 Product concept planning 2 and development Review and select coffee beans Every year we visit coffee farms Product planning and concept in many countries development that meets select good quality coffee beans the needs of partners TOTAL COFFEE 3 SOLUTION Custom Blending 4 Continuous quality control Roasting / Extraction Continuous product management with Develop Blending optimized for product partner feedback, Coffee Bean storage test, characteristics and concept through Change test according to extraction condition, the cupping test. Set and manage 20 steps Thorough quality control of roasting process to bring out the original taste of beans *Coffee Extract : Own Development Drip type, Pressure type, Cold Brew type Extraction method available Delivery of the highest quality raw materials & Finished Product High Quality System The temperature of the bean During the purchase of Any kind of coffee client want and the roasting time are subdivided GREEN BEANgreen beans, a clean system CUSTOMIZINGcan be customized with ROASTINGin stages, and the optimal Roasting Profile system for each product is applied. is used to remove foreign substances JARDIN’s differentiated roaster Thereafter, roasting is carried out with and kept in each of green bean silo and specialized equipment. a hot air roaster in which the heat is evenly distributed to the green beans. Manufacturing process of Warehousing Keep the beans in a coffee bean silo green bean→Roasting→Extraction→ The roasted beans and finished ROASTING PRODUCT QUALITY that minimizes damage to the beans Productization goes into products are packed with nitrogen, and fill it with nitrogen to the One-Stop System. And it produces which keeps the freshness of the product get the best quality consistent product swith specialized, and blocks contact with oxygen. state-of-the-art automatic equipment. JARDIN 07 BUSINESS PARTNER We are making the best coffee with a variety of cooperative companies. Our company is always with customers at the nearest distribution channels. 08 JARDIN SALES CHANNELS PASSION FOR COFFEE, SINCE 1984 SALES CHANNELS Distribution 1 [B2C] ■Department store, Discount store, Supermarket ■Convenience store ■Drug store, Online market Distribution 2 [B2B] ■Nam-yang, Binggrae, EDIYA COFFEE, Prumil Distribution 3 [PB] Brewed Coffee