Newsletter Volume 30, June 2013 Final.Pub
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History of AUDI
УДК 811.111: 629. 331 (1-87) R. Elenevich, A. Mileiko History of AUDI Belarusian National Technical University Minsk, Belarus У Originally in 1885, automobile company Wanderer wasТ established, later becoming a branch of Audi AG. Franz Fikentscher suggested the word "Audi", which translatedН from Latin means “listen” a new name for the company. The first Audi automobile, the Audi Type A 10/22Б hp (16 kW) Sport-Phaeton, was produced in 1915, followed by the successor Type B 10/28PS [1]. Audi started with a 2,612 cc inline-fourй engine model Type A, followed by a 3,564 cc model,и as well as 4,680 cc and 5,720 cc models. These cars were successful even in sporting events. The first six-cylinder modelр Type M, 4,655 cc appeared in 1924. August Horch left theо Audiwerke in 1920 for a high position at the ministry of transport, but he was still involved with Audi as a member ofт the board of trustees. In September 1921, Audi becameи the first German car manufacturer to present a production car, the Audi Type K, with left-handed drive. Left-handз drive spread and established dominance during the 1920sо because it provided a better view of oncoming traffic, making overtaking safer. In August 1928, Jørgen Rasmussen,п the owner of Dampf-Kraft-Wagen (DKW), acquiredе the majority of shares in Audiwerke AG. In the same year, Rasmussen bought the remains of the U.S. automobile Рmanufacturer Rickenbacker, including the manufacturing equipment for eight-cylinder engines. These engines were used in Audi Zwickau and Audi Dresden models that were launched 430 in 1929. -
The Porsche Type List
The Porsche Type List When Professor Ferdinand Porsche started his business, the company established a numeric record of projects known as the Type List. As has been reported many times in the past, the list began with Type 7 so that Wanderer-Werke AG did not realize they were the company’s first customer. Of course, as a result, Porsche’s famous car, the 356 as defined on the Type List, was actually Porsche’s 350th design project. In reviewing the Porsche Type List enclosed on this website, you might notice several interesting aspects. First, although there is a strong chronological alignment of Type numbers, it is certainly not perfect. No official explanation exists as to why this occurs. It is possible that Type numbers were originally treated only as an informal configuration and data management tool and today’s rigorous examination of Porsche history is but an aberration of 20/20 hindsight. Secondly, you might also notice that there were variations on Type List numbers that were probably made rather spontaneously. For example, consider the Type 60 with its many “K” variations to designate different body styles. Also consider how the Type 356 was initially a tube frame chassis then changed to a sheet metal chassis with the annotation 356/2 but the /2 later reused to describe different body/engine offerings. Then there were the variants on the 356 annotated as 356 SL, 356A, 356B, and 356C designations and in parallel there were the 356 T1 through 356 T7 designations. Not to mention, of course, the trademark infringement threat that caused the Type 901 to be externally re-designated as the 911. -
A Trip Through Autoland Saxony How Felix Discovered That the Future of the Automobile Starts Right Here at His Very Doorstep
AUTO! A Trip Through Autoland Saxony How Felix discovered that the future of the automobile starts right here at his very doorstep. Hey Oldster, ... FeFelix wwhhispers as a greeting. Then hhee cacasttss a critical ggllancece what’s up? inside tthhe DKW F1, built almost 90 years aaggo iinn Zwickauu,, Saxony. Evveery couple ofof wweeeks, Felix is draawwn from tthhe WWeesst Saxxoon UnUniveversity of AAppplied Sciencesces Zwickau to tthhe August Horch Museum – and hhee always lingers for tthhe lloongest time witthh “his” DKW oldtimer. Some of FeFelix’ fellow sttuudents ccllaim he’s having conversations wwiitthh tthehe vinttaage ccaar; so far, FeFelix hhaassnn’t deniieded iitt ... YESTERDAY IN “AUTOLAND SAXONY:” 1900 AUDI is born “Coswiga” – the first passenger car from Saxony, built in Coswig in . in Saxony – in 1910 founded by the auto pioneer August Horch (under the Latin version of ces in the 1932 his last name) in Zwickau. In , Horch, Audi, DKW, and Wanderer joined for Steering wheel on Chemnitz-based “Auto-Union.” It’s trademark – the four interlocked rings. – what most car drivers take for granted today began its the left, gearshift lever in the center 1921 mass-produced front-wheel- global success story in Saxony (Audi Factory) in . The 1931 Lightweight drive was launched for the first time ever in in the DKW F1 from Saxony. 1955 s- construction with thermosetting plastics – In , Germany’s first vehicle with a mas renaissance of produced plastic body was the Sachsenring P70 (later known as “Trabant”). The 1990 “Autoland Saxony” was launched by VW in – with the founding of the VW Sachsen . -
Volkswagen AG Annual Report 2009
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Vorlage Für Geschäftsbrief
AUDI AG 85045 Ingolstadt Germany History of the Four Rings AUDI AG can look back on a very eventful and varied history; its tradition of car and motorcycle manufacturing goes right back to the 19th century. The Audi and Horch brands in the town of Zwickau in Saxony, Wanderer in Chemnitz and DKW in Zschopau all enriched Germany’s automobile industry and contributed to the development of the motor vehicle. These four brands came together in 1932 to form Auto Union AG, the second largest motor-vehicle manufacturer in Germany in terms of total production volume. The new company chose as its emblem four interlinked rings, which even today remind us of the four founder companies. After the Second World War the Soviet occupying power requisitioned and dismantled Auto Union AG’s production facilities in Saxony. Leading company executives made their way to Bavaria, and in 1949 established a new company, Auto Union GmbH, which continued the tradition associated with the four-ring emblem. In 1969, Auto Union GmbH and NSU merged to form Audi NSU Auto Union AG, which since 1985 has been known as AUDI AG and has its head offices in Ingolstadt. The Four Rings remain the company’s identifying symbol. Horch This company’s activities are closely associated with its original founder August Horch, one of Germany’s automobile manufacturing pioneers. After graduating from the Technical Academy in Mittweida, Saxony he worked on engine construction and later as head of the motor vehicle production department of the Carl Benz company in Mannheim. In 1899 he started his own business, Horch & Cie., in Cologne. -
For Immediate Release January 25, 2007
For Immediate Release January 25, 2007 Contact: Rik Pike 212.636.2680 [email protected] A FABLED SILVER ARROW TOUCHES DOWN IN NEW YORK New York – Christie’s is delighted to bring a 1939 Auto Union D-Type to New York for two days of public viewing before the car is auctioned in February. The public view, to be held on Thursday, January 25 (noon to 5pm) and Friday, January 26 (10am to 7pm), will take place at the Audi Forum, 250 Park Avenue (at 47th St.) in Manhattan. The highlight of the Christie’s International Motor Cars sale on February 17 to be held at Retromobile in Paris, this 1939 Auto Union D-Type is one of the most important cars in motor- racing history. With bids expected in the region of $12 to $15 million, the thoroughbred racer is expected to break current records and become the most expensive car ever sold at auction. Rupert Banner, Head of Christie’s International Motor Cars, says, “This may be considered to be among the most important cars ever to pass under the gavel; Christie’s is proud to have been entrusted with its sale. And we are delighted to have worked with Cars UK to ship the car to the States to allow car collectors, enthusiasts and the general public the opportunity to view this incredible motor car.” The Auto Union racer’s revolutionary design, conceived by Ferdinand Porsche, placed the driver in front of the engine and the fuel tanks, while all four wheels benefited from independent suspension. This mid-engine design can still be found today in some of the world’s most technologically advanced automobiles. -
Anniversary Dates 2020 Audi Tradition 2 Anniversary Dates 2020
Audi Tradition Anniversary Dates 2020 Audi Tradition 2 Anniversary Dates 2020 Contents Anniversaries in Our Corporate History May 2005 Body in the Manufacture of Production Cars ..........12 15 Years Audi Forum Neckarsulm ............................5 March 1980 December 2000 40 Years Audi quattro ...........................................13 20 Years Audi Forum Ingolstadt .............................6 October 1975 September 1995 45 Years Audi GTE Engine .....................................14 25 Years Audi TT and TTS .......................................7 November 1975 March 1990 45 Years Start of Porsche 924 Production 30 Years Audi Duo Hybrid Vehicles ...........................8 in Neckarsulm ......................................................15 September 1990 July 1970 30 Years Audi S2 Coupé ..........................................9 50 Years Market Launch of Audi 100 Coupé S .........16 December 1990 1970 30 Years Audi 100 C4 / 50 Years Start-Up Audi’s First Six-Cylinder Engine .............................10 of Technical Development ....................................17 January 1985 March / April 1965 35 Years Renaming of Audi NSU 55 Years End of Production of DKW F 11, Auto Union AG as AUDI AG ...................................11 DKW F 12, AU 1000 Sp ........................................18 September 1985 September 1965 35 Years Audi Introduced the Fully Galvanized 55 Years NSU Prinz 1000 TT & NSU Typ 110 ..........19 Audi Tradition 3 Anniversary Dates 2020 Continued Anniversaries in Our Corporate History April 1940 -
Qualitative and Quantitative Analysis of Volkswagen
QUALITATIVE AND QUANTITATIVE ANALYSIS OF VOLKSWAGEN Authors (Universitat de Barcelona): Cristina Gómez Bule Gonzaga Mestre Galofé Paula Rosselló Garriga EDITOR: Jordi Marti Pidelaserra (Dpt. Comptabilitat, Universitat Barcelona) Volkswagen AG Volkswagen Group Analyzing the company Paula Rosselló , Gonzaga Mestre y Cristina Gómez INDEX 13 - 2 - Volkswagen AG QUALITATIVE ANALYSIS PART I: Volkswagen analyze 1. Introduction..................................................................................................................4 2. Volkswagen AG...........................................................................................................6 * Porsche case: its relation with Volkswagen................................................................13 3. CEO members...........................................................................................................14 4. Volkswagen evolution................................................................................................15 5. Shareholders.............................................................................................................16 6. Stakeholders..............................................................................................................16 7. Volkswagen CSR.......................................................................................................20 8. Location.....................................................................................................................21 9. Emerging markets.....................................................................................................22 -
The Realanorak Quiz ANSWERS
The REAL Anorak Quiz ANSWERS Round 1:- Advertising Slogans No. Question Answer 1 Safety Fast MG 2 You can depend on An Austin it! 3 Hand built by robots Fiat (Strada) (as opposed to the Austin Ambassador, which was “Hand Built by Roberts” in the “Not the Nine o’Clock News”, sketch. See https://www.youtube.com/watc h?v=FU-tuY0Z7nQ ) 4 Everything we do is Ford driven by you No. Question Answer 5 Grace…. Space…. Jaguar Pace…. (It’s a shame they have forgotten the first one of these!) 6 The pioneer and still Morgan Runabout the best 7 The only car with its Wolseley name in lights (from its patented illuminated radiator badge) 8 Zoom, zoom, zoom Mazda 9 Made like a gun Royal Enfield (motorcycle) No. Question Answer 10 The power of dreams Honda 11 Takes your breath Peugeot away 12 The car in front is a Toyota 13 Sure as the sunrise Albion lorries (Should have been easy for Dire Straits fans. See “Border Riever”: https://www.youtube.com/watc h?v=Gi35yMzUuVg ) 14 Ugly is only skin Volkswagen (Beetle) deep 15 It’s a ….. honest Skoda No. Question Answer 16 The ultimate driving BMW machine 17 The silent sports car Bentley 18 As old as the Riley industry as modern as the hour 19 Vorsprung durch Audi Technik 20 The relentless Lexus pursuit of perfection Round 2:- Manufacturers’ Names No. Question Answer 1 The Latin for “I roll” Volvo (from the company’s origin as a subsidiary of SKF Bearings) 2 The founders name and an early hillclimb Aston-Martin location (Lionel Martin-Aston Clinton hillclimb) 3 Derived from the Norman, Fulk de Breant’s Vauxhall Hall, which gave its name to an area of London 4 The founder’s daughter Mercedes 5 Chemical symbol for Aluminium and the Alvis Latin for “Strong” (first made aluminium pistons) 6 A high level of achievement Standard 7 General Purpose Vehicle Jeep 8 The owner and his famous shell bearings Vanwall (Tony Vandervell/Thin wall bearings) 9 Named after a dealership in Oxford which MG sold tuned versions of cars made locally. -
The Antique Expression
Volume 57, Issue 7 Aug.—Sept., 2015 Why isn’t your AUDI called a HORCH instead? By Audi Reinthaler Perhaps it could have been, if history had been just a bit different. August Horch (pronounced Hork-uh) was a In these regards, Horch’s career arc young German engineer who, after working was similar to that of another auto- for Karl Benz for years, started his own motive pioneer, Ransom E. Olds, automotive business in 1899. In 1901, he who started Oldsmobile. Just as Olds produced the first automobile of his own. It was forced out of the company he was called the Horch somewhat under- founded and prevented using his own standably. The company grew steadily and name for another automotive brand, attained a reputation for high quality, Horch found a way in 1910 to form durable and fast automobiles; in 1906 a another eponymously named auto- Horch won the equivalent of the world mobile company. While Olds started driving championship. But trouble was REO (using his own initials), Horch brewing with investors and stockholders and some of his associates went out An AACA Award Winning Newsletter Horch had brought in to help him get the and formed the August Horch Gulf Coast Region, Houston, Texas company off the ground. Automobile Works and were promptly sued by his former associates for The Antique Expression After a dispute, in 1909, he left, or was infringement of their company name. squeezed out of, his own company. And in a The German Supreme Court ordered legal settlement with his former business partners, Horch was prevented from using Continued on page 2. -
At Audi Museum Mobile
Audi MediaInfo Tradition Communications Peter Kober Telephone: +49 841 89-39628 E -mail: [email protected] www.audi -mediacenter.com "From 0 to 100" at Audi museum mobile New special exhibition shows the history of the Audi 100 50 years ago, this successful model made possible Audi's entry into the upper executive segment Ingolstadt, March 21, 2018 – As part of the "From 0 to 100" special exhibition, Audi museum mobile is presenting one of the most exciting moments in the history of AUDI AG: the company entering the upper executive class with the Audi 100. From March 28 to June 24, 2018, visitors can expect to see 15 variants of this historically important model which the company premiered 50 years ago. The Audi 100 won the "Golden Steering Wheel" award five times, was crowned "Car of the Year" twice and was also voted "World Car of the Year" by a panel of motoring journalists. In all, 3.2 million units were sold which demonstrates the success which this model experienced. The premiere of the Audi 100 in 1968 was preceded by a turbulent history because its development was actually started in secret. In the mid-1960s, Volkswagen AG acquired Auto Union GmbH and prevented the company from developing any new models. This stipulation to only look after the existing models was ignored by Ludwig Kraus, then Technical Director at Auto Union GmbH. In 1965, Kraus wanted to expand the range of vehicles which the resuscitated Audi brand offered. He saw adding a model in the executive segment as the only way to keep an independent Auto Union GmbH afloat in a time when the Ingolstadt plant was being used for production of the VW Beetle. -
Audi Tradition Presents "Space Miracles" at the Techno Classica Classic Vehicle Show in Essen
Audi MediaInfo Tradition Communications Peter Kober Telephone: +49 841 89-39628 E -mail: [email protected] www.audi -mediacenter.com Audi Tradition presents "Space Miracles" at the Techno Classica classic vehicle show in Essen It's all about the Four Rings: from the DKW Schnellaster to the Audi 100 Avant GLS Around 200,000 visitors are expected between April 10 and 14 Ingolstadt, April 4, 2019 – Station wagons from the company's history will be in the spotlight of Audi Tradition's presence at this year's Techno Classica in Essen. From Wednesday, April 10 to Sunday, April 14, the world's biggest classic vehicle show will provide a perfect stage for seven automobile treasures from Audi history. The manufacturer from Ingolstadt will be appearing at the car show under the slogan: "Space Miracle – from the Schnellaster to the Avant" and at the same time will also be celebrating 70 years since the Ingolstadt plant was founded. At the end of the Second World War, Auto Union appeared to be dead. Expropriated by the Soviet occupying power in its original base of Saxony, and removed from the Chemnitz Commercial Register in 1948, the company seemingly no longer had a future. Nevertheless, that future would continue in the US occupation zone. Re-established in 1949 with modest beginnings in former military buildings in Upper-Bavarian Ingolstadt, Auto Union GmbH developed over the course of 70 years to become AUDI AG. The first products from 1949 were the DKW Schnellaster and the DKW RT 125 W motorcycle. Both will be exhibited in Essen at the Audi stand in hall 4.