Webranking 2019-2020 Two paths towards transparency Webranking 2019-2020 Webranking

"Since the early ‘00s, when we released the first edition of the Webranking research, we investigated the gap between Swiss companies and their European counterparts in terms of digital The research at a glance corporate transparency. The Swiss upward trend has halted this year as the average fell back, however Swiss companies maintained firm standards for transparency. 23° international edition Webranking has been guiding Swiss companies in the improvement of their digital disclosure for years, aiding in the creation of a culture of transparency. Swiss Swiss edition companies continue to rank at a very average level, and 16° the intention is for us to continue to stimulate an elevation of companies' communications standards. companies ranked in Switzerland In fact, the main scope of Webranking is not to stylize 55 a ranking of the best and worst websites, but rather to stimulate and propagate greater transparency amongst big businesses. This is precisely why, this year, companies ranked globally we presented our results as rating rather than a ranking: 896 from 0 to 5 stars. In the hopes that 5-star ratings act as an inspiration for other companies to strive for greater total points for the protocol that transparency. covers all aspects of corporate 100 communication Only Swisscom made it into the 5-star class, with three other companies falling into to the 4-star class. Companies are facing two distinct challenges. On the one responses to our Webranking hand, companies below the minimum line for transparency 475 surveys need to work on surpassing it. On the other, for companies that have already gone above the 50-point mark, the bar has been set higher.

The second category of companies have in fact qualified Contents for our new research series .trust, where it is no longer enough to be transparent. In fact, there is a fundamental Key results...... 4 need to transmit the companies’ strategic vision and Sleeping in Switzerland? Bare ESG presentations...... commitments to be able to foster stakeholders’ trust." 6 Communicating financial information...... 8 European comparison...... 10 Joakim Lundquist Industrial sectors are the most transparent in Europe...... 12 CEO Lundquist The most transparent companies in Switzerland...... 14 and Head of Webranking in Italy, Switzerland and Austria How Webranking works...... 15 Ranking Switzerland 2019-2020...... 16 Webranking Europe 500 2019-2020...... 17 Who we are...... 18

Webranking by Comprend 3 Swiss edition conducted by Key results A more demanding year for digital transparency

Key results Key Shifting trends for Swiss corporate Although the average of the 55 largest Swiss companies communications included in the study has decreased, the rate of companies At face value, this year’s Swiss results may seem like passing the test is consistent with the previous edition and the corporate communications and transparency have failing companies (below 30 points) continue to decrease. backtracked in comparison to past years’ overall improving figures. This is a clear indication that Swiss standards for corporate communication have not been lowered, the bar has simply The average score that Swiss companies attained this year been set higher. is 2.5 points lower (an average of 47.5 points) compared to last year, still slightly higher than the European average At any rate, a loss of points should not be taken lightly of 45.1 points. Although Swiss companies still fare well at the European level, companies risk lagging behind in terms of transparency. In fact, the Webranking research has set a higher standard of achievement, towards a progressive improvement of In a constantly evolving business environment marked by European corporate communications standards. stakeholders that are evermore weary of big businesses, this holds particularly true. Half of Swiss companies pass the transparency test Webranking is firmly based in the needs of the stakeholder Companies need to be on their toes and remain well-versed in – uncovered through a careful evaluation of annual the ever-changing demands of their stakeholders, which are surveys completed by investors, job seekers, and currently marked by a low level of trust in the reliability of big journalists – and for this reason it can be considered a businesses. transparency "stress test".

A score of 50 out of a maximum of 100 is considered to SWISS SCORE DECREASES IN LINE WITH be the threshold at which a company has met an adequate THE REST OF EUROPE IN 2019 communications standard. -2.5 vs -2.1 SWITZERLAND EUROPE 500 Who passes the stress test? Swiss companies remain constant

Passing companies 60% have slowly risen

50%

40%

30%

Failing companies 20% are decreasing

10%

0%

Failed Held Back Passed

Source: Webranking by Comprend 2019-202 2016 2017 2018 2019

Webranking by Comprend 4 Swiss edition conducted by A stricter protocol From ranking to rating Webranking research tries to push companies towards Lastly, this year’s ranking includes a division of the companies increasingly transparent digital corporate communications. by “Class”, ranging from zero to five stars.

Webranking this year included a new criterion dedicated The intention is to group together qualitative segments that to Research & Development activities, with an impressive often share the same characteristics, notwithstanding the fact count of 28 companies that present past, present, and that they are positioned differently in the ranking. results Key future research and development projects. Lundquist.trust 2020 Pharma and Tech companies perform particularly well, in The companies that achieve three or more stars this year will fact they present extensive information about both their be guaranteed access to the 2020 edition of .trust. projects in the past (83%) and their ongoing R&D (67%), greatly due to a distinct need to present their business This year only one company achieved 5 stars (Swisscom), 3 pipeline. others achieved 4 stars (Sika, Sonova, and Givaudan), and a total of 23 companies will gain access to .trust 2020. Best improvers Best improvers this year reveal a telling change of pace: Companies that did not make it this year will be allowed last year there were over eight companies that improved by access thanks to a re-evaluation of the Website that will be more than 10 points. conducted in the Spring of 2020.

This year however, only Philip Morris surpassed the 10-point increase (+11.2). “If there is anything to be learnt from Swiss companies’ pattern throughout the years, this blow will surely bring Other companies that improved significantly were ABB them back on track and cause them to aim even higher (8.2), BB Biotech (7.7), Nestlé (6.8), and Sika (5.6). in the coming years. To earn the trust of investors and job seekers, Swiss companies will need to prioritise not only what they are presenting, but also how they are presenting it - deploying engaging narratives on digital platforms is key. +11.2 Arianna Evans Country Manager for Switzerland

+8.2 +7.7 +6.8 +5.6

Our new .trust research .trust is Lundquist’s new research series that measures the credibility and effectiveness of corporate communications, and how it can generate trust.

The objective of this research series is to effectively and coherently communicate the most relevant themes for the specific company’s business context and stakeholders.

Only companies that have achieved 50 points or more in Webranking have been included in .trust.

2019

Webranking by Comprend 5 Swiss edition conducted by Sleeping in Switzerland? Poor levels of transparency undermine ESG communications

Sustainability The importance of sustainability in today’s context Stakeholders increasingly want to be informed about “The urgency of presenting sustainability information companies’ position on sustainability, ethics, and other stems from a context in which companies are being relevant issues in the public debate. called upon to give concrete and convincing answers. As sustainability becomes more integrated with innovation Living in a post-truth world also means that companies and business transformation processes, communication need to do and prove more in terms of transparency to be needs to evolve too and become more dynamic, accepted. Trust is based on relationships formed between interconnected, and strategic.” business and society, fostered through engagement. James Osborne By coherently expressing how a company operates, its future Head of Sustainability e Partner Lundquist goals, and its ambitions, sustainability can act as invaluable support to trust and credibility.

82% vs 73% SHOW A SUSTAINABILITY PRESENT NO TARGETS AND COMMITMENTS ACHIEVEMENTS UNDER THE LENS The need to substantiate sustainability commitments Surveys of investors, consumers, and sustainability experts Roche’s sustainability priorities are clearly defined all paint a similar picture: to be credible and engaging, within their materiality matrix page. Each theme is companies need go beyond a technical reporting approach described with an outline of its relevance, the steps that that is focussed on explaining past performance. the company takes to reach their objective, and the Global Reporting Initiative (GRI) standards pertinent to Swiss companies on the whole tend to project an appealing those objectives. This information is included in their image of sustainability, without however substantiating Investor Relations section, testimony to sustainability’s their presentations with hard facts and data. Moreover, few persistently expanding and integrated role. companies connect ESG topics to their overall business strategies.

Defining priorities: essential for success Companies need to do more to define their purpose in a way that takes into consideration their key material concerns. Only Nestlé has defined their key topics very clearly, presenting their initiatives towards defining the themes that are important to their specific business and company context.

Impressive especially when compared to the fact that 31% of companies have presented nothing at all in this regard. The process of defining what topics are most important on a company-specific basis, is one of the most fundamental steps in defining a sustainability commitment that is grounded and realistic.

THE BEST COMPANIES IN SUSTAINABILITY 1 2 3 4 5

Webranking by Comprend 6 Swiss edition conducted by Investors are paying more attention to governance Swiss companies show an increasingly transparent approach Our sustainability research series to their digital disclosure related to corporate governance. The release of the lasted guidelines for GRI Standards, the development of Sustainable Development Goals In fact, in the past four years, Swiss companies’ presentation (SDG), and the implementation of European regulation Sustainability of information regarding company management, BoD, and on non-financial information have brought about a remuneration has slowly increased. The overall average of the transition towards a new perspective that blurs the governance section of the Webranking protocol started at boundaries between sustainability and business and 40% in 2016 and has now reached 48%. therefore, between the financial and non-financial.

In the latest edition of the research, Swiss companies have Our Blurring Boundaries research analyses the way actually fared better than their European counterparts in in which Swiss and Italian leading companies have this area, with only about 44% of European companies that interpreted this shift in terms of their reporting present such information. practices (annual reports, integrated reports, sustainability reports, NFD, etc.) A clear indication of Swiss efforts in being more transparent in the presentation of companies’ leaders and governing This extraordinary evolution in the sustainability procedures. scene is reflected again inour.future research series, which concentrates on the interaction between the Demonstrating transparency for investors substance and distinctiveness of a company’s digital In the past few years many Swiss companies have worked communications and disclosure of their sustainability towards reaching beyond dry disclosure, communicating key commitments. characteristics of their approach to corporate governance on their website. The goal is to evaluate the way in which digital communications can transmit a company’s In particular, Dormakaba, Sonova, and Partners Group commitment to a more responsible and sustainable are examples to take note of, all three presenting replete future, narrating the tangible path towards achieving information on the remuneration of their company such goals together. management and BoD. These companies define their identity by demonstrating a high degree of transparency.

UNDER THE LENS

Swisscom stands out for its interactive, easy to understand, and visually appealing presentation of management and board share transactions.

Their transparency should be commended here, as they give stakeholders a direct line of insight into the company’s managing bodies.

TOP PERFORMING COMPANIES FOR GOVERNANCE 1 2 3 4 5

Webranking by Comprend 7 Swiss edition conducted by Communicating financial information Investor information Investor

Narrating a company’s strategy in a concrete way Providing contextual reference Results this year confirm the need for there to be more The Swiss companies that do present a forward-looking attention given to companies’ perspective on where they are business plan also sometimes miss out on the chance to now (in terms of performance, market context, and target make it credible. lines), and where they want to be. The following elements tend to be lacking in the Swiss Only 67% of Swiss companies included in Webranking present context: the presentation of contextual elements such as detailed information in this regard, presenting their strategy the local and global trends that affect the company (only interactively in HTML rather than simply hiding it away in a 42%), the outlook such context creates for the financial PDF version of their plan. prospects of the business (only 15%), or at least grounding their plans in the companies’ historical financial performance data (only 42%). PRESENT THEIR BUSINESS Without the presentation of such contextual and grounding 67% STRATEGY elements, any future plans tend to look bare.

Moreover, even companies that do present strategies are lacking data that grounds it (targets and actions). That is, only 29% of companies have presented concrete actions they FEW PRESENT ACTIONS intend to take to reach their company goals. FOR REACHING THEIR 11% GOALS The same trend can be found in the disclosure of financial targets and the corresponding actions to achieve such targets (only 11%).

UNDER THE LENS

Sika’s entire digital presentation of investor relations materials is impressively transparent.

Other than presenting a great deal of contextual trends and background financial information in support of their business strategy, Sika also makes a strong case for why investors should take interest in their company.

TOP PERFORMING COMPANIES FOR INVESTOR RELATIONS 1 2 3 4 5

Webranking by Comprend 8 Swiss edition conducted by The role of reporting Which of the following is your preferred Annual reports continue to embody a primary communicative role for analysts and investors alike. format to read annual reports? information Investor These audience categories need the tools to be able to easily and quickly make their assessments and conduct 3% their evaluations. In this, the web platform and online 11% reports prove to be essential in providing a perspective on data and organizing information in an ordered and 76% legible manner. 10%

PDF format remains the preferred format for both investors and analysts, both to be viewed on a screen and printed. 76% of analysts and investors that participated in the Capital Market Survey by Comprend declared to prefer a PDF version of the annual report. This type of document, in fact, allows for greater accessibility and identification of interest areas, which PDF are often limited to a narrow portion of the report. Print Online When it comes to the interactive report, only 11% Other stated to prefer it over the PDF or printed version, a marked decline in comparison to last year’s respondents (17%). A factor that Swiss companies Source: Webranking capital market survey by Comprend. The questions are multiple choice, as such the final have clearly taken into consideration, as only 32% of percentage sum is higher than 100. companies present an online annual report.

Demonstrating transparency for stakeholders and investors Making a company stand out entails being able to give investors a clear vision of that company’s activities and their positioning in the market. UNDER THE LENS Another key element in attracting new potential investors is the inclusion of detailed data on the company’s Nestlé is a company that is clearly dedicated to performance. engaging its investors, as it presents a complete investment story. The page is engaging, well-structured, As noted in the previous page, Swiss companies are below- and visually appealing, all on top of being particularly average in the presentation of their company strategies and detailed about what makes Nestlé a strong and value- distribution of their dividends. led brand.

They are unfortunately also lacking when it comes to presenting an appealing pitch to investors. In fact, only about 44% of companies present users with reasons for why their company is a savvy investment.

One of the elements of creating credibility in this regard is the proof of debt management capabilities, however only about 42% of Swiss companies disclose their debt profile.

Swiss companies seem to have taken small steps on the path to transparency when it comes to information that is important for investors, but they will need to demonstrate far more endurance to reach their full potential.

Webranking by Comprend 9 Swiss edition conducted by European comparison

Swiss companies maintain a grounded message Action required: appealing to jobseekers' needs to

European Comparison European In line with last year’s results, Swiss companies have be a priority demonstrated to be well-aligned with the European The ability of a company to attract talent and divulge not average. There is still a gap left to bridge for the careers, only their job opportunities, but selling points for potential sustainability, press, and reporting sections. candidates is particularly relevant in an increasingly interconnected world. On the other hand, Swiss companies have proven to be above the European curve in their ability to present their Swiss companies are significantly further behind other own image or brand (about us, homepage, and governance). European companies in this area, lacking particularly in information other than bare job postings. Overall, the About Us sections are well-envisaged to provide the reader with a clear sense of what the company does, their mission and their vision. COMPANIES THAT PRESENT INFORMATION ON REMUNERATION OF THE BOD Furthermore, this is a clear indication of their transparency, since this also means that Swiss companies have been particularly forthcoming with information about their geographic location, their market presence, their research 44% vs 35% & development efforts, and their company governance SWITZERLAND EUROPE information.

Comparison between EU and CH average per section of the protocol

Homepage

70% Features and functionalities About the company 60%

50%

40%

30% Careers Press 20%

10%

0%

Sustainability Reporting

Source: Webranking by Comprend 2019-2020. Governance Share The European ranking includes the 500 largest companies by market cap listed on European Swiss average Investor Information Stock Exchanges. European average

Webranking by Comprend 10 Swiss edition conducted by IR needs to be higher on the radar Switzerland in the world Investor relations tend be lacking in Europe overall, with the Swiss companies do not stand out particularly in the Europe

Swiss average slightly surpassing the European one. 500 ranking, while Italian and Nordic companies dominate the Comparison European list, taking prime positions in the top ten. However, European companies as a whole need to create more appealing Investor Relations sections on their websites. The German average also stands higher than the Swiss, at about 48.1 points. It is clear, therefore, that Swiss companies Appealing to investors should be of prime concern for need to do more to foster a culture of transparency amongst companies, and this is where they can make their case! their big businesses.

Barely scratching the surface of sustainability There are, to be sure, many actions that can be taken: In comparison to their European counterparts, Swiss companies could compile more significant information on companies have lagged behind in their exposition of their sites (relevant themes and materials), present cohesive sustainability commitments. strategies that extend across the entirety of the business, tactically deploy the tool of digital communications, and use Sustainability is an increasingly hot topic, although there is no visual elements more attentively. legislation that binds Swiss companies to present their non- financial information. Consistency is key: to be able to establish a lasting rapport with their investors, jobseekers, analysts, and other But, if they want to gain a positive reputation in the eyes of stakeholders, it is important for companies to not just have their stakeholders, Swiss companies will need to invest more spot improvements but ones that carry on in time. in sustainability communications.

The challenges facing digital corporate communications today and how our research can help you For most companies today, the challenge has become finding a way to leverage transparency to create an effective narrative that communicates the company’s strategy and future commitments and is supported by examples of actions taken everyday. To engage stakeholders, companies must invest in quality content in terms of language and visual communications. Our new research series lundquist.trust and lundquist.future aim to help companies in this new challenge.

Key elements of effective communications

QUALITY OF LANGUAGE & VISUALS

NARRATIVE & ENGAGEMENT

TRASPARENCY

The Webranking research is a tool for understanding the transparency of your digital corporate communications, allowing companies to understand and meet stakeholder expectations, and compare their performance to that of their peers internationally. The research helps to create a corporate culture for transparency, and is the first step in developing effective communications able to inspire trust in stakeholders.

Webranking by Comprend 11 Swiss edition conducted by Industrial sectors are the most transparent in Europe Sector analysis Sector Top performing sectors continue to battle it out Swiss companies: holding their own As was the case last year, highly regulated industries – Swiss companies fall in line with the European average overall, Chemicals, Basic Resources, Insurance, and Utilities while the comparison of their top performing sectors to their – tend to be more transparent in their digital corporate relative European counterparts is markedly higher. communications. Of particular note, we have the Construction Sector which in While everyone may love to hate these sectors, these the European average comes in at about 48.2, with the Swiss companies continue to make strides in communicating more company Sika in second place in the entire sector. openly with their stakeholders. Other Swiss companies included in these European sectors Here too, we can observe the overarching Webranking trend to keep an eye on as leaders of transparency amongst the of the year: a stricter protocol has led to a decline in the European sectors are: Chemicals, Food and Beverage, and European sector average. Telecommunications industries.

Whereas in 2018 the European average stood at 47.2 points, Respectively, the strongest performing Swiss companies in this year it is at 45.1 points. these sectors are Givaudan, Nestlé, and Swisscom.

Sector performance of the companies included in Webranking Europe 500 2019-2020 60

50

40

30

20

10

0

Webranking by Comprend 12 Swiss edition conducted by WEBRANKING SECTOR PERFORMANCE (With the best Swiss performers that are included in the European Ranking) Sector analysis Sector

Insurance Construction & Real Estate Telecommunications Materials

Health Care Technology Banks Food & Beverage

Industrial Goods & Retail Financial Services Chemicals Services

European average Source: Webranking by Comprend 2019-2020. The European ranking includes the 500 largest companies by market cap listed on European Stock Exchanges. Of these, 40 are Swiss companies. The companies are categorised in 19 super-sectors based on the ICB (Industry Classification Benchmark).

Webranking by Comprend 13 Swiss edition conducted by The most transparent companies in Switzerland Best Companies Best

5 stars

Swisscom 80.6

Swisscom is at the helm of transparency in Switzerland for the third year running, topping our list and garnering a place on the podium for the fifth year running.

Swisscom’s website is clear and accessible, with a pleasant user experience that is well-entwined with the divulgation of company information. This winning combo has also guaranteed many notes of Best Practice: an example to follow!

4 stars

Sika 78.7 Sonova 77.5 Givaudan 70.8

3 stars

Three stars are the cut-off for being granted access toLundquist’s .trust research series, all companies on this page have been included. Results for .trust will be published at the beginning of 2020.

Nestlé 68.6 Barry Callebaut 64.4 Roche 64.2 Clariant 63.8 Zurich Insurance Group 62.3 ABB 59.3 Novartis 57.5 UBS 57.2 Georg Fischer 56.8 Idorsia 55.7 Swiss Life 53.8 Swiss Re 53.4 Baloise 52.3 Dufry 52.3 Schindler 51.9 LafargeHolcim 51.6 Credit Suisse 51.3 Lonza 50.3 Swiss Prime Site 50.0

Webranking by Comprend 14 Swiss edition conducted by How Webranking works A glimpse behind the curtains How Webranking Works Webranking How

The Webranking process Capital Market Survey 1,800+ responses in the last six years 210+ respondents in 2018 of which 90% are analysts and investors (the remaining 10% is made up of fund managers, business SURVEYS journalists, and other) Surveys are the basis of our research, because they help us Career Survey understand what stakeholders 1 responses in the last six years want. 1.300+ 240+ responses in 2019 45% millennial Web Management Survey 60+ responses in all of Europe 64% web managers from blue-chip 6 10 sections PROTOCOL 9 Every year, the protocol is 0 100 total score 4 2 updated based on the stakeholder 247 individual criteria survey responses. 325 EVALUATIONS To guarantee the quality of ~ 900 companies globally evaluations, every website 500 of the largest listed companies in Europe is evaluated twice by two analysts. The best 10 websites 3 55 Swiss company are evaluated 3 times each. 31 countries under the lens

How to find out about the results: Country and sector results are published in RESULTS all of Europe, and in national and specialized In our whitepapers we newspapers. analyze data and identify trends. We publish results Webranking for companies 4 based on country and sector. Request highlights with a summary of your company’s results. It is possible to request an analysis with tailored suggestions as well.

Webranking by Comprend 15 Swiss edition conducted by Ranking

Switzerland 2 stars CH Ranking page CH Ranking Rank Difference Company Point 2019-2020 24 NEW Panalpina 49.1 25 S Dormakaba 48.5 26 S Philip Morris1 48.4 27 SGS* 48.0 28 Oc Oerlikon 47.7 29 S Helvetia* 47.6 5 stars 30 S DKSH Holding 45.6 31 Geberit* 45.4

Rank Difference Company Points 32 Richemont* 45.2 1 Q Swisscom* 80.6 33 Sulzer 43.8 34 Q Partners Group* 43.2 35 Adecco* 43.0

4 stars 36 Straumann* 41.7 37 Q Julius Baer* 41.5 Rank Difference Company Point 38 GAM 40.3 2 S Sika* 78.7 3 Sonova*1 77.5 4 Q Givaudan* 70.8 1 star

Rank Difference Company Point 3 stars 39 S Vifor Pharma* 38.3 40 Temenos Group* 38.1

Rank Difference Company Point 41 PSP Swiss Property* 37.6

5 S Nestlé* 68.6 42 Flughafen Zürich* 36.9 6 Barry Callebaut* 64.4 43 Bucher industries 36.8 7 Q Roche* 64.2 44 S BB Biotech*2 36.1 8 S Clariant* 63.8 45 Lindt & Spruengli* 35.3 9 Zurich Insurance Group* 62.3 46 S Ems-Chemie* 34.5 10 S ABB* 59.3 47 Kuehne+Nagel International* 34.2 11 S Novartis* 57.5 48 Banque Cantonale Vaudoise 34.0 12 UBS* 57.2 49 S Swatch Group* 32.4 13 Georg Fischer* 56.8 50 Sunrise 30.4 14 S Idorsia 55.7 15 Swiss Life* 53.8 16 Q Swiss Re* 53.4 No star 17 Dufry* 52.3

17 S Baloise* 52.3 Rank Difference Company Point 19 S Schindler* 51.9 51 S Vat Group 29.7 20 S LafargeHolcim 51.6 52 Logitech 27.1 21 Credit Suisse* 51.3 53 NEW Alcon 24.7 22 Lonza* 50.3 54 NEW Stadler Rail 23.5 23 Swiss Prime Site* 50.0 55 NEW Medacta Group 21.8

Webranking by Comprend 16 Swiss edition conducted by Webranking Europe 500 2019-2020 Europe 500 Europe

Rank Difference Company Paese Point Rank Difference Company Paese Point 1 Q Eni Italy 92.5 131 S Baloise Switzerland 45.4 2 S Snam Italy 91.3 131 Dufry Switzerland 48 3 Wärtsilä Finland 88.7 136 S Schindler Switzerland 80.6 4 S Terna Italy 87.3 142 S LafargeHolcim Switzerland 77.5 5 S Generali Italy 85.8 144 Credit Suisse Switzerland 64.4 6 S Swedish Match Sweden 83.4 156 Lonza Switzerland 63.8 7 Q Skanska Sweden 82.1 161 Swiss Prime Site Switzerland 56.8 8 NEW Valmet Finland 82 188 SGS Switzerland 52.3 9 S Poste Italiane Italy 81.8 195 S Helvetia Switzerland 52.3 10 Kesko Finland 81 234 Geberit Switzerland 51.9

11 Swisscom Switzerland 80.6 239 Richemont Switzerland 50 12 S Sika Switzerland 78.7 271 S Partners Group Switzerland 47.6 14 Sonova Switzerland 77.5 273 Adecco Switzerland 43 25 S Givaudan Switzerland 70.8 284 Straumann Switzerland 41.7 29 S Nestlé Switzerland 68.6 286 Julius Baer Switzerland 41.5 43 Barry Callebaut Switzerland 64.4 318 S Vifor Pharma Switzerland 38.3 44 S Roche Switzerland 64.2 326 Temenos Group Switzerland 38.1 47 S Clariant Switzerland 63.8 339 PSP Swiss Property Switzerland 37.6 55 Zurich Insurance Switzerland 53.4 352 Flughafen Zürich Switzerland 36.9 Group 364 S BB Biotech Switzerland 36.1 71 ABB Switzerland 51.6 S 375 Lindt & Spruengli Switzerland 35.3 82 Novartis Switzerland 50.3 S 383 Ems-Chemie Switzerland 34.5 84 UBS Switzerland 70.8 387 Kuehne+Nagel Switzerland 34.2 88 Georg Fischer Switzerland 78.7 International 115 Swiss Life Switzerland 43.2 413 S Swatch Group Switzerland 32.4 120 S Swiss Re Switzerland 53.8 465 Logitech Switzerland 27.1

NOTES Interested in entering your company next year? Get in touch with Arianna Evans to see what your options are: The maximum number of points is 100. Results from previous years [email protected] can be found on comprend.com/webranking How we evaluated the companies 1. Companies that received 5 stars have earned between 80 Our sample is made up of 55 companies, listed on the SIX and 100 points, 4 stars for those with 70-60 points, 3 stars for Stock Exchange as of June 2019. those with 50-70 points, 2 stars for those with 40-50 points, and one star for companies with 30-40 points. Any company Company websites were evaluated twice by different rankers that has scored lower than 30 points received a 0-star rating. throughout July and August, while companies in the Europe 2. Sonova*1 launched a new website after the evaluations had 500 top 10 were ranked three times by three different rankers. closed. 3. BB Biotech*2 is listed in Switzerland, Germany, and Italy (STAR Segment). Philip Morris1 is listed in the USA and Switzerland. 4. Companies with this symbol (*) are also in the Europe 500 list.

Webranking by Comprend 17 Swiss edition conducted by Who we are

Since 1997, the Webranking research helps companies understand

Logotypen med den större symbolen används endast i storlekar upp till 35 mm bredd. how to improve their communication to better meet the needs of Comprend, Lundquist’s partner, is an stakeholders, by comparing themselves to their international peers. international consultancy specialised in online Who we are Who we corporate communications. Comprend can It is the only research which, by annually investigating the needs rely on an international presence thanks to of different stakeholders, gives a voice to website users. The Swiss offices in Stockholm and London. edition of Webranking is conducted by Lundquist in collaboration with Comprend. For further information, check the website: comprend.com Webranking’s role Webranking provides the basis for further strategic work, by providing a framework for content that meets basic disclosure needs. The challenge now is to work to develop a convincing and effective Lundquist bridges the gap between corporate narrative, that goes beyond the hard facts and reporting, companies and their audiences: that’s and provides a forward-looking outlook. because we get to know both intimately. Specialists in corporate communications Our objective is to help companies in this next endeavour, moving and sustainability, we are independent, away from basic disclosure to defining an effective corporate international and trusted to guide companies narrative.For this reason, we have launched a new research series towards greater transparency and which not only evaluates transparency (substance) but also the ability stakeholder requirements. of companies to engage in effective communications (distinctiveness and user experience). Our approach to corporate communications is defined by the international research we Thanks to our knowledge of stakeholder expectations and the strong carry out. Measuring the effectiveness of corporate experience gained over the years, we support companies sites and other corporate channels allows in defining communication strategies, guiding them toward effective us to identify communication trends and stakeholder-communications. industry priorities.

For more information, please visit: lundquist.it The research behind our approach

.trust .future Wikipedia Blurring Boundaries The .trust research series evaluates The .future research series Since 2008, we have been The new research series was companies’ ability to narrate represents the evolution monitoring the completeness launched in 2018, and is intended their business in a way that of our CSR Online Awards of Wikipedia articles for the to guide companies in the new communicates their leadership launched in 2008. Like .trust, largest Italian, Swiss, Austrian, sustainability reporting landscape. and instils trust amongst their the study evaluates corporate and International companies. The research, which examines stakeholders. Our goal is to websites and social media The study has allowed us to 50 companies in Italy and take advantage of the potential channels, concentrating on two define guidelines to help across Europe, is focussed on corporate communications holds fundamental aspects in creating companies constructively the integration of sustainability in increasing competitivity and trust in companies’ sustainability interact with the Wikipedia themes within the entire reporting inspiring trust. leadership: “Substance” and community. ecosystem. “Distinctiveness”.

To order your tailored Webranking by Comprend 2019-2020 Interactive Report or to have your website evaluated you can contact the Lundquist team:

Greta Castelli Arianna Evans Caroline Becker Project Manager, Webranking Italy Project Manager, Webranking Switzerland Project Manager, Webranking Austria [email protected] [email protected] [email protected]

Webranking by Comprend 18 Swiss edition conducted by For more information on what we do and how we can help, please contact:

Joakim Lundquist Sara Rusconi James Osborne Lundquist CEO Content strategist Head of Sustainability and Lundquist Partner and Lundquist Partner t (+39) 339 5013612 t (+39) 347 2457669 t (+39) 349 7937853 [email protected] [email protected] [email protected]