Spring Cycle Super Weekend Criterium Racing

Racing at the Spring Cycle

The racing aspect in Spring Cycle Super Week will be something that hasn’t been seen in or NSW before.

The entire racing aspect will focus on creating excitement about the racing of bicycles.

Equal prize money for both men and women is an important aspect of this, inviting National Road Series (NRS) teams, both male and female, to compete for the series win.

Attract riders from all over , making it a Saturday Sunday challenging event but each race will accommodate for all 14thOctober 15thOctober abilities!

We need your invest for Prize winnings to add to the attraction and drive cyclists from interstate to come and compete at the Spring Cycle Super Weekend.

Bicycle NSW’s iconic SpringCycle is Sydney’s largest recreational bike riding weekend

The annual iconic Spring Cycle is the only cycling event that gives riders the unique opportunity to ride across the . It attracts just under 10,000 participants every year. It is the one day where cyclists have priority on Sydney’s inner CBD roads. The riders get to cruise along the Cahill Expressway, past the and into the historic Rocks area all car free. The Spring Cycle caters for all abilities, all types of bikes and all ages (kids ride free).

2017 Ambassadorsincludes: • Caroline Buchanan - 7x BMX and Mountain Bike World Champion and 16 xAustralian National BMX and Mountain Bike Champion. • Robbie McEwen - SBS commentator, professional road racer and formerTourDe France legend • Turia Pitt - humanitarian, athlete, motivationalist, andauthor. Since 1983, the Spring Cycle has been attracting riders of all ages and abilities, on bikes of all shapes and sizes. By showcasing Sydney’s growing cycling infrastructure and facilities, the event promotes cycling as a viable, sustainable recreation and transport option, and the importance of a healthy, community lifestyle.

In 2017 the Spring Cycle is growing to a cycling festival weekend. Growing numbers of riders in NSW has been seen in cycling as a recreational activity, sport and/or a mode of transport. Spring Cycle will utilize and their surroundings to create the biggest cycling event Sydney has everseen!

On Saturday 14th October and Sunday 15th October Olympic Park will be transformed into a cycling mecca. It will be a massive weekend filled with riding, criterium racing and discovering all that is cycling ~10,000 PARTICIPANTS Bicycle NSW Facts and figures Founded in 1976, Bicycle NSW has been the peak cycling advocacy body for over 40 years. 37,000 DIGITAL AUDIENCE 31,000 email subscribers combined social indatabase media following

EVENTS & MEMBERSHIP 10,000 1,500 12,000 riders riders members + The only chance to ride the bridge

We represent the 1.25 million people ride a bike once a week in NSW Demographics

24% 4% 13% 22% 23% 11% 3%

16 17-24 25-34 35-44 45-54 55-64 65+ AGE andunder

66% 34%

GENDER Male Female

7% 21% 37% 17% 18% INCOME Under $30-75k $75-150K $150k+ Notidentified $30k

86% 13%

LOCATION Metro Regional Interstate NSW Media Reach

Sponsorship willsupport and activate the following:

MediaReach

Television Radio Daily Telegraph Print& Woman's & Men's Health Media coverageincluding Coverage on Online including: Social Media & EDM Reach segments on the SmoothFM&Nova Reach 4 million 136,500 Channel7 andChannel9 Woman's & Men's eveningnews Health Print & Online Bike Australia readershipof 80,000. Bike Australia SocialMedia & EDM - exceeds reach 38,000

Giving a reach of over 7 million impressions (2016 figures) Drive Bicycle NSW audienceto Exclusive Marketing Brand Awareness Exclusive On the day Value Proposition / your database Brand Awareness promotional opportunity Staff Benefits

Exclusive Prize money providers… Onsite Information/ Cycling NSW & Spring CycleWebsite EducationalEDM Exclusive ActivationSpace Prizing Giving Exposure • Opportunity for Spring Cycle • Logo lock up and reference as Prize • Opportunity to provide • Quick Chat / PR opportunity at Prize Giving , in • Activation Space at Cathy entry value worth $2,000 Money Providers educational editorial content front of 10,000 riders, participants and fans. Freeman Park (based on 20 riders) for BNSW and Event EDMs • Feature on both websites with click (35,000+) Big Screen • Opportunity to interact with a through to platform of choice. • 50% Discount code to enter • Provide a 30 second advert for display target market of over 10,000 • Include a link to online Spring Cycle to be used at on the big screen during festival finish people. platform of choice orapp your discretion. at Cathy Freeman Park. Social Media • hire of marquee if required not included • Q&A with CEO or member of staff to • Opportunity to communicate • Discounted Bicycle PR business/brand or organisation. through BicycleNSWsocial media • Opportunity to hand out NSW (minimum of 6 posts) ‘branding lives on’ momentums – membership, for (37,000engaged followers eg – sweatbands, capsetc. 50% off. OnsiteBrandPlacement across Facebook, Twitter & • Tear Drops & Mesh on Instagram) Crowd Control barriers– Start, Finish Chute, (production cost not RideGuide included) • full page colour advertisement and opportunity to have direct link to your content in the Official Ride Guideissued electronically to all riders preevent Donation Options

• Full weekend Prize winning provider – Full donation $14,000 (excl GST) • Saturday Prize winning provider - $7000 (excl GST) • Sunday Prize winning provider - $7000 (excl GST) Jane Robertson Sponsorship and EventsDirector BicycleNSW M 0416 598 586 E [email protected]