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Opportunities THE INDIAN FOOD SECTOR OFFICIAL PROGRAM PARTNER OPPORTUNITIES IN THE INDIAN FOOD SECTOR Date: May 2015 Language: English Number of pages: 150 Author: T&A Consulting Other sectoral Reports: Are you interested in other Reports for other sectors and countries? Please find more Reports here: s-ge.com/reports DISCLAIMER The information in this report were gathered and researched from sources believed to be reliable and are written in good faith. Switzerland Global Enter- prise and its network partners cannot be held liable for data, which might not be complete, accurate or up-to-date; nor for data which are from internet pages/sources on which Switzerland Global Enterprise or its network partners do not have any influence. The information in this report do not have a legal or juridical character, unless specifically noted. Research Methodology The methodology was a judicious mix of secondary and primary research. Secondary research involved selection and analysis of various data sources, while primary research involved discussions with decision makers and influencers and it also served as a tool for validation of secondary findings. Apart from industry overview, key statistics, market potential, growth drivers, regulations, government incentives, the research methodology was geared to identify the following: Potential food segments for export from Switzerland to India New and emerging growth areas such as Ready food segment and imported food Gaps and Key challenges Identify and list major foreign and Indian players across different segments Local partners of foreign brands Pricing across product categories List of major influencers including industry associations, regulatory authorities and other public sector and private sector organizations Important industry events Some broad steps of research methodology include Data Collection Secondary Research Market and industry information Public and proprietary database Primary Research Discussions with major industry players Data Analysis Data Interpretation Generate actionable information 3 Terms of Reference Food sector is one of the largest sectors in India in terms of production, growth, and consump- tion. Food constitutes about 30% of the consumer wallet. Growth in food consumption, in- creased market penetration, addressing new emerging markets and launch of new value added products to meet the needs of convenience, health and variety has created opportunities for overseas companies to increase their exports to India One of the underlying objectives of this study is provide information, which is actionable and acts as a ready reckoner for Swiss Companies looking to enter the Indian market. This ‘Market Intelligence Report India’ is a study on the Indian Food sector undertaken and published by the Export Service of the Swiss Business Hub India in collaboration with T&A Consulting, a boutique advisory firm based in New Delhi. The target readership consists of the Swiss industry associations, Swiss companies operating in the Food and Food Processing sec- tor, Swiss Global Enterprise Business Network and the Embassy of Switzerland in India. The report aims to provide an in-depth assessment of Food sector and new upcoming high value food segments in India in a coherent manner. It provides an analysis of various segments and opportunities in the food processing sector, which can be targeted by the Swiss compa- nies. The report also provides a list of some major players operating in various segments, which in turn provides an indication of the nature of existing competition, potential customers and potential partners. Understanding the competitive landscape of the Indian food markets is necessary for Swiss companies to decide on the appropriate niche. The purpose of this report is to highlight poten- tial opportunities to Switzerland’s food exporters The findings of the report can provide a base for Swiss companies evaluating the possibility of entering the Indian market. Exchange Rate Used 1 USD = INR 60 4 List of Abbreviations Abbreviations Acronym APEDA Agricultural & Processed Food Products Export Development Authority APMC Agricultural Produce Market Committees ASSOCHAM The Associated Chambers of Commerce and Industry of India BTP Bio-Technology Park CAGR Compound Annual Growth Rate CEO Chief Executive Officer CIS Commonwealth of Independent States DAHDF Department of Animal Husbandry, Dairying and Fisheries DCS Dairy Cooperative Societies DGFT Directorate General of Foreign Trade EAA Ethylene Acrylic Acid EHTP Electronic Hardware Technology Park EMAA Ethylene Meth acrylic Acid EOU Export Orient Unit EVA Ethylene Vinyl Acetate F&B Food & Beverage FEOU Food Export Oriented Unit FIPB Foreign Investment Promotion Board FPO Fruit Products Order FSSA Food Safety and Standards Act FSSAI Food Safety and Standards Authority of India FTA Free Trade Agreement 5 FY Financial Year GCMMF Gujarat Cooperative Milk Marketing Federation Ltd GDP Gross Domestic Product GMP Good Manufacturing Practice HACCP Hazard Analysis and Critical Control Points HORECA Hotel, Restaurant and Catering HR Hour HS Codes Harmonised System HUL Hindustan Unilever IE Importer Exporter IMF International Monetary Fund IQF Individually Quick Frozen ITC Indian Tobacco Company KFC Kentucky Fried Chicken Kg Kilogram KMF Karnataka Milk Federation ML Millilitres MMPO Milk and Milk Products Order MPEDA Marine Products Export Development Authority MSG Monosodium Glutamate MT Metric Tons NA Not Available NOC No Objection Certificate NRI Non-Resident Indian PET Polyalkylene Terephathalates PVC Poly Vinyl Chloride 6 QSRs Quick Service Restaurants RTE Ready To Eat SEZ Special Economic Zone SMEs Small And Medium Enterprises STP Software Technology Park SWMA Standards of Weights and Measures Act UAE United Arab Emirates UK United Kingdom USA United States of America USD United States Dollar VAT Value Added Tax 7 Table of Contents 1.0 EXECUTIVE SUMMARY_____________________10 4.3.1 Rising Disposable Income 55 2.0 INTRODUCTION___________________________12 4.3.2 Urbanization 55 2.1 Market Size 13 4.3.3 Organised Retail 56 2.2 Countries Of Major Imports 15 5.0 CONSUMER PREFERENCES 59 3.0 MARKET SEGMENTATION 17 6.0 DISTRIBUTION CHANNEL 63 3.1 Fruits & Vegetable 18 6.1 Intermediaries In The Distribution Channel 63 3.1.1 Fruits & Vegetables Processing Value Chain_______20 7.0 FOREIGN PLAYERS 65 3.1.2 Total Indian Imports 21 8.0 PRICING 69 3.1.3 The Market For Imported Fruits 21 9.0 FOCUS FOODS: Opportunity For Swiss Smes__ 72 3.1.4 Major Player 22 9.1 Chocolates 72 3.2 Dairy (Milk & Milk Products) 23 9.1.1 Overview 72 3.2.1 Market For Foreign Dairy Players 25 9.1.2 Growth Rate & Projected Market Size 73 3.2.2 Total Indian Imports 27 9.1.3 Purchased Imports 74 3.2.3 Major Players 28 9.1.4 Manufacturers & Key Players 74 3.3 Meat And Poultry 29 9.1.5 Opportunities In The Indian Chocolate Industry 77 3.3.1 Total Indian Imports 31 9.2 Cheese 78 3.3.2 Major Players 32 9.2.1 Overview 78 3.4 Marine Products 33 9.2.2 Growth Rate And Projected Market Size 78 3.4.1 Total Indian Imports 34 9.2.3 Purchased Imports 79 3.4.2 Major Players 35 9.2.4 Manufacturers & Key Players 80 3.5 Grains 36 9.2.5 Opportunities In The Indian Cheese Market 82 3.5.1 Major Players 36 9.3 Biscuits 83 3.6 Consumer Foods 38 9.3.1 Overview______________________________ 83 3.6.1 Packaged / Convenience Foods 38 9.3.2 Growth & Future Projections 83 3.6.2 Ready To Eat (Rte) Segment 44 9.3.3 Purchased Imports 84 4.0 MARKET TRENDS & KEY DRIVERS 48 9.3.4 Manufacturers & Key Players________________ 84 4.1 Market Trends 48 9.3.5 Opportunities In The Indian Biscuit Industry 87 4.2 International Food & Trends 49 9.4 Olive Oil 88 4.3 Demand Drivers 54 9.4.1 Overview 88 8 9.4.2 Major Imports & Duties 89 9.8.2 Growth Rate And Projected Market Size 113 9.4.3 Import Restrictions 90 9.8.3 Purchased Imports 114 9.4.4 Manufacturers & Key Player 91 9.8.4 Manufacturers & Key Players 114 9.4.5 Opportunities In The Olive Oil Industry 93 9.8.5 Opportunities In The Tea Market 117 9.5 Juices 94 9.9 Functional Foods 118 9.5.1 Overview 94 9.9.1 Overview 118 9.5.2 Market Size & Projected Growth 94 9.9.2 Market Size & Projected Growth 119 9.5.3 Organic Juices 95 9.9.3 Emerging Categories: Key Opportunities 120 9.5.4 Purchased Imports 98 9.9.4 Key Players & Their Brands 122 9.5.5 Manufacturers & Key Players 98 9.10 Organic Food 123 9.5.6 Opportunities In The Indian Juice Industry_______100 9.10.1 Major Players 124 9.6 Wine 101 9.11 Gluten Free Products 126 9.6.1 Overview 101 9.12 Lactose Free Food 128 9.6.2 Major Imports 102 9.13 Vegan Food 129 9.6.3 Key Players & Brands 103 10.0 GOVERNMENT REGULATIONS & IMPORT RESTRICTIONS 130 9.6.4 Regulations 106 10.1 Sector Specific Government Policies 132 9.6.5 Opportunities In The Wine Industry 107 10.2 Foreign Direct Investments 134 9.7 Coffee 108 10.3 Import Duties 136 9.7.1 Overview 108 10.4 Specific Import Restrictions 139 9.7.2 Growth Rate And Projected Market Size 108 11.0 PACKAGING & LABELLING 141 9.7.3 Purchased Imports 109 12.0 KEY INFLUENCERS 144 9.7.4 Manufacturers & Key Players 110 13.0 KEY CHALLENGES 147 9.7.5 Opportunities In The Coffee Market 112 14.0 MAJOR INDUSTRY EVENTS 149 9.8 Tea 113 9.8.1 Overview 113 9 1.0 Executive Summary The underlying objective of this research study is to provide a brief outline of the opportunities that exist in the Indian food sector for Swiss companies who are engaged in the production and processing of food and beverages.
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