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MMadeade bbyy LocalsLocals forfor LocalsLocals WWEBEB 2 PPRINTRINT MEDIAMEDIA FREE LLocalsocalsGGuideuide YYourour TownTown WasWas NeverNever SSoo Interesting!Interesting! March 2007 March AAshland,shland, TTalent,alent, PPhoenix,hoenix, JJacksonville...acksonville... Citizen Journalism Citizen — — LLocalocal EEventsvents GuideGuide HyperLocal — Web 2 Print Web — HyperLocal RRestaurantestaurant & MovieMovie ReviewsReviews Columns & Reviews Columns TThehe NotoriousNotorious LolitaLolita inin AAshlandshland CCitizenitizen JournalismJournalism 110101 C O M . Events Events G U I D E EEmzmz BBlendzlendz OOpenspens 22ndnd SStoretore iinn JJacksonvilleacksonville Libertad & Jose Best Day for a Haircut in J-Ville People People L O C A S Noemi & Socorro Soco’s in Ashland Socorro opened Soco’s La Burrita Photos 10 years ago when she moved from Zihuatanejo, Guerrero, Mexico to Medford. After two years of working at Octavio’s La Burrita in Medford, she launched her own restaurtant named Soco’s La Burrita in Phoenix. Now her daughter and son-in-law have taken ownership of Soco’s in Ashland (located in The Underground Marketplace). Jose’s mother also runs a restaurant in Paparazzi’s Next Meet the New Mayor Puerto Vallarta called Menuderia Ride...We Hope! of Talent — Page 17 Restaurant Juanita. JJoinoin OOnlinenline Today!Today! wwww.ww. LLocalsGuide.comocalsGuide.com LocalsGuide | PO Box 3088, Ashland, OR 97520 Ashland, 3088, | PO Box LocalsGuide Interesting Local Local Interesting LEVI VANMETER AKA ATMOSPHERES CRG PHOTOGRAPHY NOFFKIDO KEN WILLIAMS AKA COWBOY PAM BENET PAPARAZZI ORGANIC WAGON Highlights of this Issue LocalsGuide Your Town Was Never So Interesting! Editor / Publisher Shields Bialasik Associate Editor Kyle Stich Design & Production Cover Photo: Gwen Speicher Liquid Assets Wine Bar & Bottle Shop Mission Statement: Special Thanks To: All the new advertisers and members in Create positive engagement our growing network. with our audience. This Issue Dedicated To: Advertising The amazing women of Southern Oregon 541-482-4713 Media & Press Inquiry: [email protected] Inquiry & Submission [email protected] Circulation: 16,500+ (Ashland, Talent, Phoenix, J-Ville +) © 2007 LocalsGuide & Respective Contributors At LocalsGuide, we strive to print the highest quality material; however, any facts related to a particular article are the responsibility 2 of the author. Did you catch a factual error Web Print in one of the articles? Let us know online, or contact the author directly. Citizen Journalism EVERYTHING AND MORE AT And more!...Start exploring! LocalsGuide.com Mystery Photo Where was this photo taken in Ashland? Calle Guanajuato. Guanajuato. Calle Next to Munchies on on Munchies to Next Web 2 Print | CITIZEN JOURNALISM | LocalsGuide.com 3 Editor’s Notes Welcome to the March issue of LocalsGuide. Our monthly publication is direct mailed every month to 12,500 Ashland homes and businesses and then another 4,000 copies are placed in stands across Talent, Phoenix and Jacksonville. The mission of LocalsGuide is to create positive engagement with our audience. --> REDEFINING LOCALITY IN THE HYPERLOCAL AGE I was recently talking to my cell phone provider about my plan, when he said there were no roaming charges: “It’s like everything is local.” Polyethnic Cuisine & Cocktails A big smile rolled across my face. His statement is exactly what we see occurring right now with the Mediterranean Middle Eastern & Indian birth of the HyperLocal Age. Join us in the dining room through March The age in which ideas and defi nitions of locality are rapidly being redefi ned on a daily basis. for special prices $2.50 off! on these menu choices: CONSIDER THIS: Currently, local is merely defi ned as one’s physical proximity to an object or space. But locality is Ta’amiya Tuesday – (Egyptian Falafel) more than proximity; locality is also about ACCESS. Wrap Wednesday – Middle Eastern or Walkaway In essence, one’s ability to access anything creates a form of locality. This would then imply that Thirsty Thursday – $2.50 off any mezze anything an individual has access to becomes their locality. The HyperLocal Age is not about item with microbrew, wine, or cocktail venturing out of your locale; it’s about paying attention to what’s available to you. Falafel Friday – the best! Soup Saturday – house-made and delicious So whether you just fl ew back from visiting Branjelina in Hollywood or talking to your neighbor Salad Sunday – any of our large special salads down the street, we want to know about it. LOCAL MEANS ACCESS! In the plaza block at 18 Calle Guanajuato This is why you, our audience, are the most qualifi ed ... tell your own story! 488-7898 www.pilafrestaurant.com You have the access; you have the stories; you have the photos. You give us the ingredients; we make the soup. )&3&/ % 0 How to be a Citizen Journalist " 8 & Citizen Journalism efforts are popping up all around # the world. Private individuals are taking the media into their own hands to tell their own stories, to create and record their own histories, to report and capture life as it happens! Time and time again, people come up to me and tell me I should put such- and-such thing in LocalsGuide. STOP RIGHT THERE… It’s your great idea. You know the story. Tell us about it! You be the expert. Continued on page 5 0QFO %BJMZ &BTU.BJO4USFFUr"TIMBOE rXXXCFBETUVEJPDPN LLocalsocalsGGuideuide WWebeb 2 PPrintrint . HHyperLocalyperLocal . PPublicationublication Attention Southern Oregon! Our nuanced eyes and attention are not enough. We need your help! What are you paying attention to? What do you fi nd interesting in our community? You be the expert. Tell us what you think. Call: 541-482-4713 | Click: LocalsGuide.com Email: [email protected] 4 LocalsGuide | MARCH 2007 | Your Town Was Never So Interesting! Citizen Journalism Continued from page 4 New BE TRUTHFUL, Not Perfect MOVE YOUR POINT OF VIEW - Choose Your Business Truthful accounts are rarely, if ever, perfect. They’re Audience Members truthful. That’s what makes Citizen Journalism (CJ) so Try to move your point of view to a position easy. You can write your own story, create your own which will allow for you to view your subject fi lm, record your own history. Just share it with us and matter from a different P.O.V. Consider your don’t worry about making it the perfect piece. After audience and how you will engage them all, since when has life been perfect? while remaining truthful. What will they fi nd Give a true account and disclosure of your experience. interesting? How does what you are saying, That’s all it takes. creating, relate to their life? PAY ATTENTION - Find Something Interesting USE TOOLS ON HAND Greenleaf Restaurant Often times, we hear people say they don’t have any Once again, remember it’s not about being good ideas. But, we know you have lots of good ideas. perfect. Start with tools that you have on hand. There is something in your life that you pay attention A pencil and paper will work fi ne. Cameras, cell to on a daily basis....now tell us why. phones, laptops are all extra. The Notorious Lolita in Ashland to a computer, and told Nabokovs at 163 Meade Street still stands.“ Jefferson State Pub me she found no record The present owner of the house knows of We received this email submission of any Nabokov as a cur- its Nabokovian history and there is a copy from Richard Howland of Long Beach, rent property owner. of Lolita on her bookshelf. She has, she says, California: “Oh no,” I said. “He lived “occasionally seen curious souls peering Ashland makes too much ado about here in the 1950s.” My over her fence.” Shakespeare, perhaps, and virtually nephew and his wife re- This no longer is true. My nephew told me Allyson’s Kitchen ignores Vladimir Nabokov, who actually turned to the lobby with the house, whether at 153 Meade as my had a physical and mental connection a printout of a Google nephew said or 163 Meade as the Johnsons with the town. map showing how to said, burned down. In any event, a pair of Ashland venerates Shakespeare, a great get to 153 Meade Street. new homes now occupies the land. Some- writer and Englishman who never set foot in I said goodbye to my nephew and his wife, one really should update this article. Ashland and never imagined its existence. drove up the steep hill on Fork Street and Nabokov had intended to hunt butterfl ies Nabokov, another great writer and Russian turned down Vista Street, which curved into in Arizona, where he rented a cottage near Mihama’s émigré, who fi nished his great novel “Lolita” Meade Street. I found a very subtle plaque the Chiricahua Mountains, according to in Ashland, is seemingly forgotten. in a retaining wall adjacent to the sidewalk the Johnsons, but there were not enough On a drive from the Pacifi c Northwest to my on the west side of the street. butterfl ies. His son, Dimitri, was working on home in Long Beach, California, I visited my The plaque declared: a construction site in Oregon, so Nabokov nephew and his wife in Ashland on Decem- and his wife, Vera, visited Ashland, an On this site in 1953, Russian writer Vladimir Case Coffee Co. ber 29, 2006. I already had seen the Oregon Nabokov (1899-1977) completed his notorious ideal location for scouting butterfl ies. The Shakespeare Festival facilities on a previous novel, “Lolita”. First published in Paris in 1955, Nabokovs spent July and August of 1953 on visit, so they suggested that I stop at the “Lolita” made its U.S. debut in 1958. Scandalous Meade Street. as it was popular, “Lolita” went on to become site where Nabokov stayed for a couple of Nabokov, who fl ed Russia during the 1917 one of the top ten novels of our time.

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