Faculty of Design Syllabus and Course

FACULTY OF DESIGN

SYLLABUS AND COURSE STRUCTURE

B.DES in JEWELLERY DESIGN & MANUFACTURING

BATCH (2020 – 24)

INTRODUCTION

The undergraduate degree program in Jewellery design & manufacturing is a full time course, four years in duration with a shared common first semester, offered by the Faculty of Design at JECRC University. The course is based on integrating design thinking, materials and techniques with traditional sensibilities. The program also aims to develop and foster links with India’s Gems and Jewellery industry at large and the international community. During the course, students develop a conceptual approach alongside a practical understanding of the materials and processes adopted by small and large jewellery artists and manufacturers. The course also develops independent and creative thinking through a series of increasingly complex design projects culminating in an exhibition of student work.

The main aim of the first year is to give the students a basic introduction to drawing, 2 dimensional and 3 dimensional designs along with knowledge of art history and is seen as a “foundation year”. It is the prerequisite for advancement onto the specialized programs, of which Jewellery Design.

The design of the curriculum reflects the transition from a closely supervised skill based, taught first year, to an experimental, exploratory approach in the second, Third year and ultimately the final year, where the student is more self-led. The credit system and modular weight age also reflect this progression with the first year having short tightly controlled, specific modules and the final year having more complex and broader modules like project management, entrepreneurship. The course culminates with a final major project where students demonstrate their accumulated knowledge, skills and expertise.

These four year not only provides students knowledge about basic jewellery drawing, making and material exploration, but also supplements this knowledge with courses in CAD and design theory. The overall aim of the third year is to give students an opportunity to implement complex design skills, building upon the previous semesters, in particular working on a summer internship. Liaison with professionals in the industry is essential in developing this course develops further integration between the taught courses. However, the emphasis is placed on the self directed project which leads them towards a graduate collection.

• Jewellery Designer • Jewellery Artist/Studio Jewellery • Silversmith / Goldsmith • Accessory Designer (Fashion, Theatre, Film) • Producer • Retailer • Sales/Marketing Consultants • Gemmologist • Entrepreneur • Design Education • Design Consultant • Jewellery Blogger

VISSION STATEMENT

The Faculty of Design at JECRC University is a platform for integrating contemporary design sensibilities with traditional aesthetic values. We provide a space for highly skilled crafts women/men, designers and new entrants who aspire to become professional advertising field and designers.To become a renowned centre of higher learning, work towards academic, professional, cultural and social enrichment of the individuals and communities.

MISSION STATEMENT

The mission of the Faculty of Design is to build a successful career of its students. The school provides a prolific and dynamic program designed to meet individual needs of students with diverse aspirations, learning capacities, Scopic regimes, artistic sensibilities and innovations.

PROGRAME MISSION STATEMENT (JEWELRY DESIGN & MANUFACTURING)

The Program aims to encourage, foster and expose the students to a more diverse art and design practice through new research and developments within academic and professional parameters. From multidisciplinary approaches to self-directed studies, students initiate and integrate assimilated knowledge from a diverse range of subjects to arrive at innovative and challenging solutions to previously explored and unexplored notions including new technologies and techniques. Students are introduced to different ways of approaching, perceiving and appreciating jewellery through studio and theory components within the course structure.

Workshops, Seminars and Field visits help students to source historical and modern contexts through a critical eye. Fundamental knowledge of tools, materials and processes is complemented with development of ideas and concepts, leading to development of wearable and non-wearable portfolios, for the domestic and international market.

PROGRAME OBJECTIVE

1. To enable the students to work systematically through a design brief to impart skills in research, conceptual development, design and fabrication for creative outcomes.

2. To give students a contextual reference in terms of design and how technological, environmental, economic, social and political issues influence the industry and the art and design world.

3. To develop linkages between academia, industry and the indigenous craft sector.

4. To train students to contribute to the community through design interventions within socio- cultural limitations.

5. Introduce students to the design process and in particular to the role research has to play in encouraging original and innovative thinking.

6. To encourage independent thinking through professional practice students are guided in the process of self-evaluation and criticism, placing their work in the broader contexts of society and with knowledge of current practitioners.

7. To gain an understanding of the basic financial aspects of entrepreneurial ventures plus marketing and sales.

STRETEGIC PLAN

PROGRAME OBJECTIVE’S ASSESSMENT

The following table illustrates how each of the above program objectives is measured and the actions taken as a result of these measurements. The three tools for assessments of program objectives are: 1. Employer Survey 2. Alumni Survey 3. Graduating Students Survey 4. Existing student Survey 5. Parents Survey Objectives How When to be Improvement Improvement Made Measured Measured Identified 1 Graduating At Conclusion of Better integration of Development of projects Students three year skills required and close monitoring of Survey program between different design objectives and design areas outcomes 2 Alumni Survey Within one year Diversity of exposure Close supervision of Graduating of graduation to various art and research oriented projects Students design outcomes and following of design Survey events, fairs and competitions 3 Employer Within one year Further development More frequent interaction Survey of graduation of Industry oriented between academia and After completion assignments the industry through of community internships and visits projects 4 Graduating Conclusion of Identification of Introduction of Students four year community related community based design Survey program projects modules as part of coursework 5 Alumni Survey Within one year More emphasis on Emphasis on research skill Graduating of graduation research and development through Students analytical skills theory Survey Courses 6. Alumni Survey Conclusion of Development of Regular critiques and Graduating four year communication and presentations to peers Students program presentation skills and professionals Survey 7 Alumni Survey Within one year Need for Market Inclusion of pricing, Employer of graduation surveys and costing and sales modules Survey comparative costing in Jewellery Major Studios modules and marketing course

PROGRAME OUTCOME (PO’S)

A graduate of the Bachelor of Design Program will demonstrate: PO1: Design Knowledge -The ability to give comprehensive knowledge of design methodology, production and its management in the field of design. PO2: Problem analysis -The ability to design and perform manufacturing, as well as to analyze the forecast and trends of design industry PO3: Design/development of solutions- The ability to design a system, component, or process to meet desired needs within realistic projects related to economic, environmental, social, political, ethical, health and safety, manufacturability, and sustainability. PO4: Individual and team work -The ability to function effectively as an individual, and as a member or leader in diverse teams on multidisciplinary environments PO5: Problem Solving- The ability to identify, formulate, and solve engineering problems PO6: Ethics- The understanding of professional and ethical responsibility PO7: Communication Skills- The ability to communicate effectively. PO8: Project Management and Finance: Demonstrate knowledge and understanding of the design and management principles and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments. PO9: Life-long learning: Recognize the need for and have the preparation and ability to engage in independent and life- long learning in the broadest context of technological change. PO10: Professional Skills: To demonstrate Event Management, Team Work, Leadership, Entrepreneurial and Business Skills.

PROGRAME SPECIFIC OUTCOME

PSO1: Professional Skills :The ability to understand, analyze and develop plan and design jewellery vertical circulation, structural, non-structural, and distribution building systems while evaluating the connection between Design and all jewellery building systems..

PSO2: Problem-Solving Skills: The ability to apply standard practices and strategies in Project development using open-ended programming environments to deliver a quality product for business success.

PSO3: Successful Career and Entrepreneurship: The ability to employ modern software's, environments, and platforms in creating innovative career paths to be an entrepreneur, and a zest for higher studies

B.Des. (Jewellery Design) Program Educational Objective (PEO’s):

A graduate of the B.Des (Jewellery Design) Program should: PEO- I Provide a curriculum that is responsive to Jewellery Design professional standards and industry requirements. Students will develop themselves as effective professionals by solving real problems through the use of Jewellery Designing knowledge and with attention to team work, effective communication, critical thinking and problem solving skills. PEO-II Prepare professionals who contribute to dynamic jewellery environments that are functional and safe for inhabitants. PEO- III Offer faculty-led design projects at all levels that are strongly related to field applications in Jewellery Design. PEO-IV Students will be provided with an educational foundation that prepares them for excellence, leadership roles along diverse career paths with encouragement to professional ethics and active participation needed for a successful career.

COURSE OUTCOMES

1. Problem Solving: Solve communication problems and carry projects from creation through to the production process; including the skills of problem identification, research and information gathering, analysis, generation of alternative solutions, prototyping, user testing, integration of feedback and the evaluation of outcomes.

2. Communication: Describe and respond to the audiences and contexts, which communication solutions must address, including recognition of the physical, cognitive, cultural, and social human factors that shape design decisions.

3. Demonstration: Create and develop visual concepts in response to communication problems, including an understanding of the principles of visual organization, information hierarchy, symbolic representation, aesthetics, and the construction of original meaningful forms.

4. Technique: Understand tools and technology, including their roles in the creation, reproduction, and distribution of visual messages. Relevant tools and technologies include drawing, designing, manufacturing, photography, and time-based project submission.

5. Application: Be able both to determine the mode(s) of production required to achieve a specific product and to demonstrate level-appropriate mastery of skills, manual and/or digital, necessary to achieve those products. Apply the principles of color, composition, design and manufacturing as they relate in the various media that exist in design.

6. Aesthetic Fluency: Recognize and apply aesthetic principles of design history, theory, and criticism from a variety of perspectives, including those of art history, linguistics, communication and information theory, technology, and the social and cultural use of design objects.

7. Professionalism: Understand the basic business practices and trade ethics related to graphic arts, including the ability to organize design projects and to work productively in client-designer and team relationships in the implementation and evaluation of projects.

8. Portfolio: Organize and present a portfolio of work that gives evidence of the skills, knowledge, and abilities to begin a Jewelry design career or transfer to a three-year college for additional study.

Title of Degree Program B.DES in Jewelry Design & Manufacturing Definition of credit hour: One credit hour is 1 hour of theory lecture and one credit hour is 2 hours of practical work Degree plan Following is the list of courses from B.DES in Jewelry Design & Manufacturing

SEMESTER I L T P Contact Credit Type Hrs BMC128A Business Communication & 3 - - 3 3 Personality Development

BMC051A Environmental Science 4 - - 4 4

BDJ101A Design Foundation - - 12 12 6

BDJ102A Basic Art And Design - - 4 4 2

BDJ103A Jewelry Sketching and Rendering - - 6 6 3

BDJ104A Fundamentals of Computer 3 - - 3 3

TOTAL 10 - 21 31 21

SEMESTER II L T P Contact Hrs Credit Type

BDJ201A Metallurgy 2 - - 2 2

BDJ202A Gemology 2 - - 2 2

BDJ203A Material Exploration & - 6 6 3 Techniques -I BDJ204A 2D & 3D Drawing 4 4 2

BDJ205A Jewelry Manufacturing-I - - 6 6 3

BDJ206A Computer Aided Design- I (Corel 6 6 3 Draw) BDJ207A Design Project – I - - 6 6 3 ( Gold Jewelry) TOTAL 4 - 28 32 18

SEMESTER III L T P Contact Hrs Credit Type

BDJ301A History of Jewelry Design and 3 - - 3 3 Context BDJ302A Budgeting & Costing 2 2 2

BDJ303A Material Exploration & 6 6 3 Techniques -II

BDJ304A Jewelry Manufacturing-II - - 6 6 3

BDJ305A Computer Aided Design II - - 6 6 3 (Corel Draw) BDJ306A Design Project- II - - 8 8 4 (Diamond Jewelry) TOTAL 5 - 26 31 18

SEMESTER IV L T P Contact Hrs Credit Type

BDJ401A Jewelry Design Trends and 3 - - 3 3 Forecast BDJ402A Material Exploration & - - 6 6 3 Techniques -III BDJ403A Jewelry Manufacturing-III - - 6 6 3

BDJ404A Computer Aided Design- III 6 6 3 (Rhino) Elective (Choose any 1 ) - - 4 4 2

A. Photography BDJ405A

BDJ405B B. Lifestyle Accessory Design

BDJ406A Design Project-III - 8 8 4 (Kundan Meena) TOTAL 3 30 33 18

SEMESTER V L T P Contact Hrs Credit Type

BDJ501A Marketing & Merchandising 3 - - 3 3

BDJ502A Professional Practice 3 - - 3 3 BDJ503A Jewelry Manufacturing-IV - - 6 6 3

BDJ504A Computer Aided Design IV - - 6 6 3 (Rhino) BDJ505A Elective (Choose any 1 ) - - 4 4 4

A. Visual Merchandising

B. E-Commerce BDJ505B

BDJ506A Design Project-IV 8 8 4 (Couture Jewelry ) BDJ507A Educational Trip - - - 1 TOTAL 21

SEMESTER VI L T P Contact Hrs Credit Type

BDJ601A Industrial Project- Internship - - - - 18

BDJ602A Portfolio Submission - - - - 6 TOTAL - - - - 24

SEMESTER VII L T P Contact Hrs Credit Type

BDJ701A Research Project & Dissertation 6 6 3

BDJ702A Brand Management 3 - - 3 3

BDJ703A Project Management 3 - - 3 3 &Entrepreneurship

BDJ704A Production Method and Quality 3 - - 3 3 Control

BDJ705A Jewelry Retail and Export 3 - - 3 3

BDJ706A Final Project -I 12 12 6 TOTAL 12 18 30 21

SEMESTER VIII L T P Contact Credit Type Hrs BDJ801A Final Project II 18 18 9 BDJ802A Portfolio 12 12 6 TOTAL 30 30 15

1. Total Credit for Batch 2020-2024= 156 2. Total Relaxation= nil Semester Wise Credit Distribution 1st 2nd 3rd 4th 5th 6th 7th 8th Total Minimum credit Required 21 18 18 18 21 24 21 15 156 NIL

SEMESTER I

SEMESTER I L T P Contact Cred Type Hrs it BMC128A Business Communication & 3 - - 3 3 Personality Development

BMC051A Environmental Science 4 - - 4 4

BDJ101A Design Foundation - - 12 12 6

BDJ102A Basic Art And Design - - 4 4 2

BDJ103A Jewelry Sketching and Rendering - - 6 6 3

BDJ104A Fundamentals of Computer 3 - - 3 3

TOTAL 10 - 21 31 21

BMC128A BUSINESS COMMUNICATION & PERSONALITY 3-0-0 DEVELOPMENT [3]

OBJECTIVE • To enhance Professional competence in reading, writing, listening and speaking. • Switch the approach from providing information about the language to use the language. • Minimize the Grammar Translation Method of ELT while trying to replace it with Direct Method. • Introduce Communicative Method of ELT and focusing the teaching pedagogy on the student-centered learning rather than on the teacher-centered learning. • Ability to master three major forms of communications which are vital in academic and professional settings namely professional presentations, interviews and group communications respectively. • Providing a deep insight into the techniques for delivering effective presentations, winning job interviews, and actively participating in various forms of group communication.

UNIT 1 Basic Writing Skills: Tenses, Voice, Narration UNIT 2 Vocabulary Building: Word Formation, Affixes, Synonyms, Antonyms, One Word Substitution UNIT 3 Composition: Composing a CV/Resume, Letter Writing, Email Writing, Précis Writing UNIT 4 Communication Skills: What is Communication, Process, features of communication, Types, Flows of Communication and Barriers to communication. UNIT 5 Prose and Poetry: The Gift of Magi (O’ Henry), How Much Land Does a Man Need (Leo Tolstoy), Where the Mind is Without Fear (Rabindra Nath Tagore), If (Rudyard Kipling)

COURSE OUTCOME (CO) At the end of this course students will have: CO1: Ability to design a language component or process to meet desired need within realistic, Constraints such as economic, environmental, social, political, ethical, scenario CO2: Ability to analyze the usage of English words in different contexts CO3: An understanding of technical and academic articles’ comprehension. CO4: The ability to present oneself at multinational levels knowing the type of different standards of English. CO5: The ability to use the target language in real context of their aspired workplace with accuracy.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 CO1 H M M CO2 M M H CO3 M M CO4 H H CO5 M H H H M

H = Highly Related; M = Medium L = Low

Text Books • Communication Skills for Engineers and Scientists, Sangeeta Sharma and Binod Mishra, PHI Learning Pvt. Ltd. (New Delhi) • English Grammar and Composition, Gurudas Mukherjee, Ane Books Pvt. Ltd.(New Delhi) • Current English Grammar and Usage with Composition, R.P. Sinha, Oxford University Press (New Delhi) • Effective Technical Communication, M Ashraf Rizvi, Tata McGraw Hill (New Delhi) • Business Communication, Meenakshi Raman & Prakash Singh, Oxford University Press (New Delhi)

BMC051A ENVIRONMENTAL STUDIES 4-0-0 [4]

OBJECTIVE • Understanding and Application of Basic Ecology and Ecological Systems with reference to built environment. • To Understand the Multidisciplinary nature of environmental studies. • To Understand the Ecosystems, Concepts, Structure, Functions and their Types. • To Understand the Social issues, Environment, Laws and Sustainability.

UNIT 1 Introduction and Natural Resources: Multidisciplinary nature and public awareness, Renewable and nonrenewal resources and associated problems, Forest resources, Water resources, Mineral resources, Food resources, Energy resources, Land resources, Conservation of natural resources and human role. UNIT 2 Ecosystems: Concept, Structure and function, Producers composers and decomposers, Energy flow, Ecological succession, Food chains webs and ecological pyramids, Characteristics structures and functions of ecosystems such as Forest, Grassland, Desert, Aquatic ecosystems. UNIT 3 Biodiversity and Conservation: Definition, Genetic, Species, and Ecosystem diversity, Bio-geographical classification of India, Value of biodiversity at global, national, local levels, India as a mega diversity nation, Hot sports of biodiversity, Threats to biodiversity, Endangered and endemic species of India, In-situ and ex-situ conservation of biodiversity. UNIT 4 Environmental Pollution- Definition, Causes, effects and control of air pollution, water pollution, soil pollution, marine pollution, noise pollution, thermal pollution, nuclear hazards, human role in prevention of pollution, Solid waste management, Disaster management, floods, earthquake, cyclone and landslides. UNIT 5 Social issues and Environment- Unsustainable to sustainable development, Urban problems related to energy, Water conservation and watershed management, Resettlement and re-habitation, Ethics, Climate change, Global warming, Acid rain, Ozone layer depletion, Nuclear accidents, holocaust, Waste land reclamation, Consumerism and waste products, Environment protection act, Wildlife protection act, Forest conservation act, Environmental issues in legislation, population explosion and family welfare program, Environment and human health, HIV, Women and child welfare, Role of information technology in environment and human health.

COURSE OUTCOME (CO)

At the end of this course students will have: CO1: An ability to understand the transnational character of environmental problems and ways of addressing them, including interactions across local to global scales. CO2: An ability to understand key concepts from economic, political, and social analysis as they pertain to the design and evaluation of environmental policies and institutions. CO3: An ability to apply systems concepts and methodologies to analyze and understand interactions between social and environmental processes. CO4: An ability to understand the Environmental awareness, Environmental education in present day context.

TEXT BOOKS 1. Agarwal, K.C., Environmental Biology, Nidi Publication Ltd., Bikaner, 2001. 2. Bharucha Erach, Biodiversity of India, Mapin Publishing Pvt. Ltd., Ahmadabad, 2002. 3. Clark, R.S., Marine Pollution, Clanderson Press, Oxford, 2002. 4. Cunningham, W.P., et al., Environmental Encyclopaedia, Jaico Publishing House, Mumbai, 2003

BDJ101A DESIGN FOUNDATION 0-0-12[6]

AIM To make students see, make and appreciate the basic design concepts. The first level includes the vocabulary of design and principles of composition. This level includes 3D composition and study of Volumes. The aim of this course is to understand the method of visualizing and drawing from nature, cast and product drawing. Learners will be introduced to a brief history and introduction to 3D materials, tools and processes and made aware of the range of possibilities of different materials in their 2D and 3D application to design. This may be done through lectures / PPT presentations / swatches/ samples. The aim of this unit is to enable learners to develop knowledge and understanding of the issues that have informed debate on the purposes and processes of design. This unit aims to give learners opportunities to develop skills and knowledge in the development of new products or services in design pathways.

OBJECTIVE • Know the phases of the design development cycle • Skill in color mixing and fine color-discernment. • Know in principle the physics of color (light), the chemistry of color (pigment), and the impact of color (psychology). • Practice and develop rendering and presentation techniques in design presentations. • Recognize the relationship between lighting, surface and perception. • Student will be able to understand design & principles of composition & 3D compositions • Student will be able to understand the methods & techniques of visualization & drawing. • The student would be exposed to appreciation of drawing different products. • Student will be able to understand basics of design concepts

UNIT 1 THEORY- Elements of Design- Point, Line, Characteristic of Line, Types of Line, Shapes, Categories of Shape, Space, Categories . PRACTICAL- Elements of design- Types of Lines, Line Compositions, Different types of Shapes- Geometric, Organic, Free-form, Natural, and Shape, composition, Positive & Negative. Textures- Physical & Visual, Texture Composition, Form Space-Positive & Negative. UNIT 2 THEORY- Principle of Design- Balance, Types of Balance, Emphasis, Unity, Repetition, Rhythm, Pattern, Harmony, Proportion, Contrast, Functionality. Gestalt and his Concepts- Closures, Continuance, Similarity, Proximity, Alignment. PRACTICAL- Principle of design- Balance, types of balance emphasis, unity, repetition (rhythm, pattern), harmony, proportion (scale), variety (alteration), contrast, functionality.

UNIT 3 THEORY- Color- Introduction to Color, Color Theory, Color Harmonies, Color Schemes, Color Wheel, Tint, Tone, Shades. Different Mediums in Art. PRACTICAL- Color- Color Wheel and color chart, Color Exploration, Color Interaction. Primary colors- Color Wheel, Color Composition, Secondary colors- Color Wheel, Color Composition, Tertiary colors- Color Wheel, Color Composition Color schemes- Monochromatic, Achromatic, Complimentary, Split Complimentary, Double-Split Complimentary Polychromatic. Tint, tone & shades- Application of Gray Scale and Black & White. Mediums in art- Pencil, Charcoal, Pastels, Water & Poster. UNIT 4 THEORY- What is Design, Philosophies and Studies of Design, Approaches to Design, Philosophies for Methods of Designing, Philosophies for the Purpose of Design, Design as a Process, Defining a Design Process, Typical Steps or Stages of the Design Process, Design and Art, Design and Engineering, Design and Production, Process Design? PRACTICAL –Drawing, Nature-drawing Composition, Free-Hand Sketching. Object

drawing-2D & 3D,Human drawing- Outline Sketches, Shades & Shadow Composition, Light- Dark Tone Composition, positive and negative spaces, Product drawings; method of representing UNIT 5 THEORY- Composition, Principle of Organization, View Point Compositional Techniques, Rules of Thirds, Odds, Space, Simplification, Limiting Focus, Geometry and Symmetry PRACTICAL –View- Perspective, Isometric, Geometry- Lines & Angle bisecting, Constructing Regular & Semi Regular Tessellation, Constructing 3D Tessellation

COURSE OUTCOME (CO) At the end of this course students will have: CO1: An ability to color mixing and fine color-discernment. CO2: An ability to know in principle the physics of color (light), the chemistry of color (pigment), and the impact of color (psychology). CO3: An ability to rendering and presentation techniques in design presentations. CO4: An ability to recognize the relationship between lighting, surface and perception.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 H M H M M M H CO2 H H H M M CO3 H H H H M H H M CO4 H M M H H H

H = Highly Related; M = Medium L = Low

TEXT BOOKS 1. Broomer, Gerald F., (1974), Elements of Design: Space, Davis Publications Inc. Worcester, Massachusetts. 2. Bruce D. Kurty, (1987), Visual imagination- An introduction of Art, Prentice Hall, New Jersy.

BDJ102A BASIC ART & DESIGN 0-0-4(2)

AIM Art and design stimulates creativity and imagination. It provides visual, tactile and sensory experiences and a special way of understanding and responding to the world. It enables students to communicate what they see, feel and think through the use of color, texture, form, pattern and different materials and processes. Students become involved in shaping their environments through art and design activities. They learn to make informed judgments and aesthetic and practical decisions. They explore ideas and meanings through the work of artists and designers. Through learning about the roles and functions of art, they can explore the impact it has had on contemporary life and that of different times and cultures. The appreciation and enjoyment of the visual arts enriches all our lives

OBJECTIVE • To understand of the social, psychological, cultural, historical and commercial factors. • Development of Graphic Skills, Ability and Comprehension. Establishing Significance of Art. • To understand the influences on art and design activities.

UNIT 1 Introduction to History of Art, Design and Architecture – Pre History To Ancient Civilization, Mesopotamia, Egypt, Indus Valley, China. UNIT 2 Architecture, Jewellery And Furniture Of The Ancient World. UNIT 3 Jewelry And Materials Used In Ancient World. UNIT 4 Signs And Symbols In The Ancient World. UNIT 5 Introduction to Indian folk Art- Worli, Fadd, Madhubani, Modern Art, Blue Pottery, Fresco, Meenakari , glass mosaic, Miniature Art, Kalamkari, Inlay-Work.

COURSE OUTCOME (CO) At the end of this course students will have: CO1: An ability to understand influences on art and design activities and outcomes through the interpretation and analysis of information. CO2: An ability to be able to assess, interpret and evaluate information. CO3: An ability to be able to evaluate and present conclusions.

TEXT BOOKS 1. Broomer F. Gerald, (1974), Elements of Design, Space, Davis Publications Inc., Worcester, Masschusetts. 2. Dodson B., (1990), Keys to Drawing, North Light Publications, Cincinnati. 3. Mark W., Mary W. (1999), Drawing for Absolute Beginner, F&W Publications, Cincinnati. 4. Davis M.L. (1996), Visual Design in Dress, Prentice Hall, Canada. Graves M., (1951). The Art of Colour and Design, McGraw-Hill Book Company

BDJ103A JEWELRY SKETCHING & RENDERING 0-0-6 [3]

AIM This course will deal with sketching and rendering techniques. As a jewellery designer these skills will assist student a lot as you will be able to express your ideas in 2-dimensional and 3- dimensional forms. Student will able to represent ideas to clients with the help of rendered sketches of design helping the other person to visualize as how they will look like when crafted in any metal and as per specifications. The emphasis of this course is on learning basic practical skills and developing ideas. Students will learn to translate concepts into creative solutions. Principles and elements of applied design along with jewellery forming techniques, materials and forms will be introduced. This 3 credits theory course will carry equal weight age of both design and manufacturing components; students will be introduced to the conceptual and historical understanding of jewellery making, and thereby apply their own theoretical and creative understanding through theme based projects, as well as grasp the technical skills pertaining to basic jewellery manufacturing, as well as application of tools to particular techniques

OBJECTIVE • To acquire theoretical knowledge about the adornment of body through discussions, presentations and fieldwork. • To develop skills with processes, techniques & materials through demonstrations and progressive exercises. • To generate ideas particular to individual fields of study. • To learn through review, appreciation and presentation of individual work. • To practice and be aware of health and safety in the workplace.

UNIT 1 PRACTICAL – Gemstone –Drawing Of Gemstone Drawing And Faceting Method of A Round Brilliant Cut Stone. Oval, Pear, and Marquise Shaped Stone. Step Cut Stone Baguettes, Taper Baguettes, And A Single Cut, Kite Cut, Triangle Cut And Trilliant Step Cut Stone Drawing and of A Square, Cushion, And French Cut Stone. Gem Stone Shading And Rendering of Facetted, Cabochons Carved Stones, Pearl. UNIT 2 PRACTICAL – Metal Forms – Representation Of Metal Colors For Yellow Gold, White Gold, Platinum, Silver. Types Of Textures- Like High Polish, Florentine, Matt Finish, Sandblasting, Tree Bark, Satin .Types Of Decoration –Like Granulation, Open And Close Filigree, Etching, Engraving, Repousse And Chasing, Embossing, Inlay, Enameling. UNIT 3 PRACTICAL – Metal Forms – Representation Of Metal Colors For Yellow Gold, White Gold, Platinum, Silver. Types Of Textures- Like High Polish, Florentine, Matt Finish, Sandblasting, Tree Bark, Satin .Types Of Decoration –Like Granulation, Open And Close Filigree, Etching, Engraving, Repousse And Chasing, Embossing, Inlay, Enameling. UNIT 4 PRACTICAL – Settings – Representation Of Different Types Of Setting Like Prong, Pave, Bezel, Channel, Fishtail, Invisible, Etc. UNIT 5 PRACTICAL – Chains, And Its Representation – Types Of Chain, Representation Of Chain, Clasps And Its Representation -Types Of Clasps, Representation Of Clasps

COURSE OUTCOME (CO)

At the end of this course students will have: CO1: This unit has introduced you with the basic information about the tools and materials and their use. After understanding their use their application will become very easy to design jeweler and master the skills. CO2: After going through this unit you have learnt about the different metal surfaces and their representation in addition you have learnt to observe various textures around you and their used in Jewelry. CO3: You learnt about the Gems stones their drawing, shading and rendering. This will be helpful for you to identity different cuts, shapes and varieties in the gem stones. This unit has given you the complete idea of representation of different settings in a Jewelry piece. This unit gives you an exposure to the types of chains and the different types of closing mechanisms used in Jewelry. CO4: You have learnt metal rendering techniques and identifying the different metal colors. Be able to develop designs and communicate ideas

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 M H M H M M CO2 H H M M M CO3 M H H H M M M CO4 M M H H H H = Highly Related; M = Medium L = Low

TEXT BOOKS/ WEBSITES • www.cutting-mats.net/2634.html • Hoke, C. M. (1940) Refining precious metal wastes: gold – silver – platinum metals, a handbook for the jeweler, dentist and small refiner. Metallurgical Publishing Co., New York. • McCreight, Tim. (1997) Jewelry: fundamentals of metalsmithing. Hand Books Press, Madison, WI. • The Jewelers’ Directory of gem stones : Judith Crowe • Techniques of jewelry illustration and coloring rendering by dumatt corp • . jewellery illustration and design: techniques for achieving professional results paperback – 1 oct 2018

BDJ104A FUNDAMENTAL OF COMPUTERS 3-0-0 [3]

OBJECTIVE • Student will be able to analyze a problem and identify and define the computing requirements to solution. • Ability to design, implement and evaluate a computer-based system, process, component or program to meet desired needs. • Ability to know the uses of computer. • Ability to Students will exhibit proficiency with software applications and demonstrate knowledge of computer technology and components to aide in their understanding of data and information. • This course examines the interaction between information and methods of communication technology.

UNIT 1 Explain to students why information systems are so important today for business and management; Evaluate the role of the major types of information systems in a business environment and their relationship to each other; Assess the impact of the Internet and Internet technology on business-electronic commerce and electronic business; Identify the major management challenges to building and using information systems and learn how to find appropriate solutions to those challenges UNIT 2 Introduction: Generation of Computer, Functional components of Computer Number Systems: Number systems, fixed and floating point representation, addition, subtraction, multiplication and division of fixed point numbers. UNIT 3 Computer Architecture: Logic Gates, Boolean algebra, Circuits, Decoders, Multiplexers, Registers, Bus System, Instruction cycle, Instruction Format, Addressing Modes UNIT 4 Devices: Input and Output Devices. Memory: Primary Memory, Secondary Memory and Cache Memory. UNIT 5 MS- Office Tools: Introduction to Word Processor, Electronic Spreadsheet, and Presentation tool

COURSE OUTCOME (CO): At the end of this course students will have: CO1: Explain and identify different computing machines during the evolution of computer system, gain knowledge about five generations of computer system, explain the functions of a computer, CO2 : Identify and discuss the functional units of a computer system, identify the various inputs and output units and explain their purposes and concept and need of primary and secondary memory. CO3: Define and distinguish Hardware and Software components of computer system, discuss the advantages, limitations and applications of computers, CO4: Understand the Software's, its types with operating system basics .Understand the basic logic gates, its use and explain how to make different -2 circuits with them, with general computer architecture. Use systems development, word-processing, spreadsheet, and presentation software to solve basic information systems problems.

H = Highly Related; M = Medium L = Low

TEXT BOOKS

• M. M. Mano, Computer System Architecture, 3rd Edition, Prentice Hall of India, 2008.

• V Rajaraman, Fundamentals of Computers, Fifth Edition, PHI, 2010. • W. Stallings, Computer Organization and Architecture-Designing for Performance, 8th Edition, Pearson Education/PHI, Inc., 2010. • J. P. Hayes, Computer Architecture and Organization, 3rd Edition, Tata McGraw-Hill, 2012. • P.K. Sinha, PritiSihna , Computers Fundamental, 6th Edition BPB Publication,2011.

SEMESTER II

L T P Contact Credit Type Hrs BDJ201A Metallurgy 2 - - 2 2 BDJ202A Gemology 2 - - 2 2 BDJ203A Material Exploration & Techniques - 6 6 3 -I BDJ204A 2D & 3D Drawing 4 4 2

BDJ205A Jewelry Manufacturing-I - - 6 6 3 BDJ206A Computer Aided Design- I 6 6 3 BDJ207A Design Project – I - - 6 6 3 ( Gold Jewelry) TOTAL 4 - 28 32 18

BDJ201A METALLURGY 2-0-0 [2]

AIM This unit aims to develop learners’ skills and understanding common to the broad area of 3D design and the potential design implications of selected materials. In this unit learner will know about Characteristics and properties of metals Classification of Metal group -Ferrous, Non-Ferrous, Alloys, Ores, origin, mining and methods, introduction to physical properties. In this unit learner will know about the techniques practiced in getting a final 3d product. Cutting and shaping of different types of metals with maintaining the quality and standards.

OBJECTIVE • To impart the knowledge of metals & the use of various laboratory equipment and other instruments used in Jewelry manufacturing lab. • To acquire a thorough knowledge of all precious and semi precious metals and the ways in which they are used in Jewelry. • To understand the different metals and their implementation. • To learn various Standard Weights and Measures. . UNIT 1 Characteristics and properties of metals applicable in jewelry industry –ductility, malleability surface tension and absorption. UNIT 2 Classification of Metal group -Ferrous, Non-Ferrous, Alloys, Ores. Mining and Techniques-Surface Mining, Subsurface Mining and types UNIT 3 Basic Techniques of Jewelry Making- Measurement, Layout, Sawing, Drilling, Filing etc. Solders And Soldering – Meaning, Solders, Flux Basic Soldering Techniques Methods, Electronic Component, Pipe/Mechanical Soldering, Stained Glass Soldering. UNIT 4 Precious Metals and their Mining, Methods of Refinement & Recovery, Application in Jewellery, Quality Control –Lowering or Raising Metal Quality, Hallmarking, Standard Weights and Measures. UNIT 5 Manufacturing Process- Different Types Of Manufacturing Process, Handmade Jewelry, Advantages And Disadvantages. Stamping - Advantages And Disadvantages Modeling- Advantages And Disadvantages Casting Electroforming

Process, Electroplating.

COURSE OUTCOME (CO) At the end of this course students will: CO1: Be able to understand how to cut and shape metals CO2: Understand and apply the characteristics of metal used in jewellery design. CO3: Be able to demonstrate the use of metal in specific contexts. Be able to understand about quality certification of metal CO4: Understand how to use metal to meet intentions.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 M H M H M M CO2 H H H M M CO3 M H H H M M M CO4 M M H H H

H = Highly Related; M = Medium L = Low

TEXT BOOKS • Materials Science and Engineering : An Introduction by W.D. Callister • Physical Metallurgy Principles by R. Abbaschian and R.E. Reed Hill • Introduction to Materials Science for Engineers by James F. Shackelford • Powder Metallurgy : Science, Tech & Materials PB (English), ANISH UPADHYAYA ; GOPAL SHANKAR, 2010, ORIENT BLACKSWAN PVT LTD.-NEW DELHI • Metallurgical Thermodynamics Kinetics and Numericals PB (English) 1st Edition, Dutta S K, 2011, S. CHAND & COMPANY LTD-NEW DELH • Untracht, Oppi. (1982) Jewelry concepts and technology. Doubleday & Co., Garden City, N.Y. • Hoke, C. M. (1940) Refining precious metal wastes: gold – silver – platinum metals, a handbook for the jeweler, dentist and small refiner. Metallurgical Publishing Co., New York. • Loosli, Fritz, Herbert Merz and Alexander Schaffner. (1982) Practical jewelry making. Berne, UBOS/SCRIPTAR, Switzerland. • McCreight, Tim. (1997) Jewelry: fundamentals of metalsmithing. Hand Books Press, Madison, WI. • Revere, Alan. (2011) Professsional jewelry making: a contemporary guide to traditional jewelry techniques. Brynmorgen Press, Brunswick, ME.

BDJ202A GEMOLOGY 2-0-0 [2]

AIM This unit aims to develop learners’ skills and understanding common to the broad area of 3D design and the potential design implications of selected materials. In this unit learner will know about definition, value of gemstone, classification and types, Geological occurrences, formation, origin, mining and methods, history and folklore, introduction to physical properties. Cutting and shaping of different types of gemstones, with maintaining the quality and standards.

OBJECTIVE • To impart the knowledge of gemology & the use of various laboratory equipment such as the gemological microscope, dichroscope, polar scope and other instruments used in Gem identification. • To acquire a thorough knowledge of all precious and semi precious stones and the ways in which they are used in jewelry.

UNIT 1 • Definition , Value Of Gemstone , Introduction To Gemology, Instruments Used In Gemology , Moh’s Scale Of Hardness, Geological Occurrences, Formation Of Gemstone, Origin Of Gemstone, And Mining Of Gemstone. UNIT 2 Classification Of Gemstones, Visual Observation, Crystallography, Physical Properties, Optical Properties, Refractive Index , Sources , Hardness ,Chemical Composition Of Gemstone, Crystals Structures And Crystallography Determining RI Magnification , Use Of Characteristics Inclusions As A Means Of Gem Identification. UNIT 3 Organic Gemstones, Synthesis, Synthetics, Imitation & Composite, Enhancement. Manufacture Of Synthetics Gemstone, Types Of Stimulants. Identification Of Stimulants With Help Of Instruments UNIT 4 Gem Spices 1.4 To 1.6, Gem Species 1.6 To 1.8, Gem Species Over 1.80, UNIT 5 Gem Stone Processing Cabs: (Shapes) (Sawing, Shaping, Doping, Polishing), Gem Stone Processing Cut Stones (Shapes) (Sawing, Shaping, Doping, Cutting & Polishing),.

COURSE OUTCOME (CO) At the end of this course students will: CO1: Be able to understand how to cut and shape cabochon and cut gemstones. CO2: Understand and apply the characteristics of 3D used in jewelry materials. CO3: Be able to demonstrate the use of 3D materials in specific contexts. Be able to understand about quality certification. CO4: Understand how to use 3D materials to meet intentions.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 H M H M H M M CO2 H H H H M M CO3 H H H H M M M CO4 H M M H H H

H = Highly Related; M = Medium L = Low

TEXT BOOKS • Hall, Cally (2000) Gemstones. Dorling Kindersley, London; New York. • Anderson, Basil W., and James Payne. (1998) The Spectroscope and Gemmology. • Gem Stone Press, Woodstock, VT. • Campbell Pedersen, Maggie. (2010) Gem and Ornamental Materials of Organic Origin. NAG Press, London. • Gem Reference Guide (1993). Gemological Institute of America, Santa Monica, CA. • Davies, Gordon. (1984) Diamond. A. Hilger, Bristol. • Field, J.E., ed. (1992) Properties of natural and synthetic diamond. Academic Press, London, New York. • Gems: Their Sources, Description and Identification. (2006) 6th Ed. by Michael O’Donoghue. Butterworth-Heinemann, Boston. • Hall, Cally (2000) Gemstones. Dorling Kindersley, London; New York. • O’Donoghue, Michael and Louise Joyner. (2003) Identification of gemstones. Butterworth Heinemann, Oxford.

BDJ203A METARIAL EXPLORATION AND TECHNIQUES-I 0-0-6 [3]

AIM This unit aims to develop learners’ skills and understanding the properties of materials - physical, visual and creative qualities - for better criteria in the selection of these, considering the technical, environmental and economic importance of the projects

OBJECTIVE Jewelry has long existed as a form of adornment and as a perceived enhancement of beauty and, as such, has roots in all cultures. Contemporary jewelry designers have reconsidered the role of ornament and its relationship to the human body to create a design aesthetic that results from innovative manipulation of shape and form and continuous exploration of the potential of materials. The ability to skillfully manipulate and explore these materials and techniques to exploit their full potential within both expected and unexpected contexts is the backbone of any designer’s work. An important aspect of this exploration is the continuous analysis and evaluation of results and use of the knowledge and understanding gained to inform further work.

UNIT 1 Exploring ● Copper & Brass ● Leather ● Paper UNIT 2 Nature of Materials and Processes ● Properties and usage of various materials ● Process of selection and applications of various materials for consumer products. ● Design limitations and specific advantages of particular product and their processes UNIT 3 Conceive and Create: ● Significance of form in structural strength of products ● Influence of materials and processes on product aesthetics ● Costing of various product material and their structure UNIT 4 Metallic Material Technologies -I ● Measuring, checking and tracing apparatus ● Working benches ● Solding Equipment ● Protective equipment (gloves, masks, glasses, etc.) UNIT 5 Metallic Material Technologies- II ● Miscellaneous tools ● Drilling machine ● Sawing machines

COURSE OUTCOME (CO): At the end of this course students will: COI: Understand and apply the characteristics of copper and brass, leather and paper on the jewelry context. CO2: To know the methods of work and manipulation of the materials. CO3: To know the technical characteristics of the types of tools used to manipulate each material. CO4: To plan and develop projects and products that involves different types of materials.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 M M H M H M M CO2 H H H H M H CO3 M M H H H M M M CO4 M M M H H H

H = Highly Related; M = Medium L = Low

TEXT BOOKS ● Jones, J.C: Design methods: Seeds of human futures, Wiley inter science, London, 1992. ● Gail Greet Hannah, Elements of Design, Princeton Architectural Press, 2002 Itten, Johannes; The Art of Color: The Subjective Experience and Objective Rationale of Color, Wiley Publications,1997

BDJ204A 2D & 3D DRAWING 0-0-4 [2]

AIM This unit will introduce the investigation of Isometric Drawing and Orthographic Drawing along with differentiates between them. Students will be able to create Drawings using the step-by-step process to create own Isometric & Orthographic Drawing of a given 2D and 3D object.

OBJECTIVE • Learn to provide people with a realistic view of what the object looks like. • Learn to differentiate between an isometric drawing and an orthographic projection drawing. • Learn to draw basic Orthographic & Isometric objects. • Learn to convert drawings from isometric to orthographic projection.

UNIT 1 Projections of Planes& Solids: a) Plane parallel, perpendicular and inclined to one reference plane. b) Plane inclined to both the reference planes. c) Projections of regular solids, cube, prisms, pyramids, tetrahedron, cylinder and cone, Axis inclined to both planes. UNIT 2 Sections and Sectional Views Right Regular Solids – Prism, Cylinder, Pyramid, Cone – use of Auxiliary views.

UNIT 3 Isometric Projections: a) Principles of Isometric Projection – Isometric Scale, Isometric Views, Conventions – Band, Rings, Pendants and Earrings. b) Simple and Compound Solids – Isometric Projection of objects having non- isometric lines. c) Isometric Projection of parts with Spherical surface.

UNIT 4 Transformation of Projections: a) Conversion of Isometric Views to Orthographic Views and Conversion of orthographic views to isometric views – Design projects

COURSE OUTCOME (CO):

At the end of this course students will: COI: Make accurate isometric and orthographic views of various types of jewelry. CO2: Draw various views of rings, pendants, earrings etc. for an accurate understanding of its shape and other details CO3: Translate the manual orthographic and isometric views into CAD.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 M M H M H M M M CO2 H M H M M M CO3 H M H HM H H H M

H = Highly Related; M = Medium L = Low

TEXT BOOKS ● Engineering Drawing – Basant, Agrawal, TMH ● Engineering Drawing, N.D. Bhatt ● Engineering Graphics. P I Varghese Tata McGraw Hill Education Pvt. Ltd ● Drawing for jewellers (master classes in professional design) hardcover – 28 may 2012 by maria josep forcadel (author) ● Jewellery Illustration Spiral-bound – 10 Feb 2010

BDJ205A JEWELRY MANUFACTURING -I 0-0-6 [3]

AIM Understand the characteristics of light metals- their Visual, Tactile and Functional characteristics. Employ professional practice when working with light metals. Develop designs and communicate ideas. Use construction and finishing techniques to produce 3D outcomes.

OBJECTIVE • This unit has introduced you with the basic information about the tools and materials and their use. After understanding their use their application will become very easy to design jeweler and master the skills. • After going through this unit you have learnt about the different metal surfaces and their representation in addition you have learnt to observe various textures around you and their used in Jewelry.

UNIT 1 Jewelry Making - A Brief History, Work Space & Tools, Materials Used In Jewelry Industry (Pre Civilization Era, Growth Of Civilization, Metals, Gem Stones, Natural Material, Man Made Material, Other Material Used In Jewellery Making) UNIT 2 Basic Tool Kit For Jewelry, Essential Tools For Jewelry Manufacturing Recommended Tools For Jewelry Manufacturing UNIT 3 Basic Techniques Of Jewelry Manufacturing ,Rolling Techniques Sawing, Piercing, Filling, Milling, Process On Sheet Metal – Repo usage, Chasing, Stamping, Stretching, Embossing, Blanking, Processes With Wire – Chains, Draw Plates, Cross Section, Wire Drawing, Bending, Cutting, Spirals, Forging, Jump-Rings, Chains, Twisting And Filigree. Shaping Doming Blocks , Dies Repousse And Chasing , Scoring And Bending UNIT 4 Clips And Connections, Catches, Hinges, And Findings Different Types Closing Mechanisms Like Fold Over, Toggle, Lobster Claw, Springing, Box Tab Insert, Fish Hook, Hook And Eye, S-Hook, Barrel. Clips For Earring, Different Types Of Clasps And Locks – Box Clasps, Bead Lock, Tube Lock, Hinge Lock, Slide Lock, Connections With Half Ring For Settings, And With A Hinged Stud UNIT 5 Surface Decoration & Ornamentation Techniques, Engraving, Scoring, Chip Carving, Metal Inlay, Etching, Granulation, Enameling), Texturing Metal, Texture And Surface Finishes

Course Outcome (CO) At the end of this course students will: CO1: Understand the characteristics of light metals. CO2: Be able to develop designs and communicate ideas. CO3: Be able to use construction and finishing techniques to produce 3D outcomes CO4: Be able to employ professional practice when working with light metals.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 H M H M H M H CO2 M H H H M M M M CO3 H M H H H M H H M CO4 M M M H H H

H = Highly Related; M = Medium L = Low

TEXT BOOKS • Untracht, Oppi. (1982) Jewelry concepts and technology. Doubleday & Co., Garden City, N.Y. • Hoke, C. M. (1940) Refining precious metal wastes: gold – silver – platinum metals, a handbook for the jeweler, dentist and small refiner. Metallurgical Publishing Co., New York. • Loosli, Fritz, Herbert Merz and Alexander Schaffner. (1982) Practical jewelry making. Berne, UBOS/SCRIPTAR, Switzerland. • McCreight, Tim. (1997) Jewelry: fundamentals of metalsmithing. Hand Books Press, Madison, WI. • Revere, Alan. (2011) Professsional jewelry making: a contemporary guide to traditional jewelry techniques. Brynmorgen Press, Brunswick, ME. • Jewellery manufacture and repair by Charles Jarvis • Jewellery Making manual by Sylvia Wicks • Jewellery making techniques book by Elizabeth oliver

BDJ206A COMPUTER AIDED DESIGN I- (CORAL DRAW) 0-0-6 [3]

AIM In this module you will learn how to convert Manual Design in Digital Form through Corel with Exact measurement. In this module you will learn creating variation and Orthography concept. And Also Learn applying 3d rendering Effect by Photoshop project.

OBJECTIVE • Students will learn the basics of Jewellery Design Software “Coral Draw” • Each content will cover the meticulous research about the 2D design by using Coral Draw. • Students will learn the process of manufacturing through CAM by visiting PCSIR and PGJDC • Learning how to develop 2D drawings in multiple. • Research and documentation of each project. • Submissions: PowerPoint presentation with digital prints.

UNIT 1 Introduction To Corel Draw, Basic Tools In Coral Draw, Various Shapes.

UNIT 2 Drawing & Shaping Objects, Transforming Objects, Corel Draw Effects, Working With Layer, Design Development, Color Fills And Outlines Tools, Gold Color Creation.

UNIT 3 Motif Development To Make Jewelry, Interactive Blend Tool, Diamond With Measurement , Stone Setting, Creating Shapes & Painting

UNIT 4 Theme Based Designing-Earrings , Bracelets , Pendants , Rings,Brooch,Necklace UNIT 5 Special Effects To Images-Backgrounds, Text Option, Detail Of Jewelry Piece

Course Outcome (CO) At the end of this course students will: CO1: The student will be able to make more than one Appropriate Variation compared to original CO2: The student will be able to learn Exact Orthography CO3: The student will be able to apply 3D Rendering object CO4: The student will be able to learn how to save Sampling Cost.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES: Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 CO1 H H M CO2 H H M CO3 H H M CO4 H H H H H H M

H = Highly Related; M = Medium L = Low

TEXT BOOKS/WEBSITE • http://product.corel.com/help/CorelDRAW/540229932/Main/EN/User-Guide/CorelDRAW- X7.pdf • http://howto.corel.com/ • http://www.insidegraphics.com/corel_basics/corel_draw_guidelines.asp • An Introduction to computer aided design for jewelry casting by Lucian Taylor • Corel Draw 11: the official guide dream tech publishers

BDJ207A DESIGN PROJECT-I (GOLD JEWELRY) 0-0-6 [3]

AIM After Understanding the About Gold, Different Jewelry Markets Of India and World, Characteristics of Light Metals Their Visual, Tactile and Functional Characteristics. Student Will Be Able To Develop Designs And Communicate Ideas Using Drawing, Rendering Finishing Techniques Application Of Inspiration Into A Jewelry Product. Make Product Range of All the Design like Pendant, Earring, Flexible Bracelet, Fixed Bracelet, Bangle, Ring and Necklace. Make Product Detail For All Designs. Choose Any 1 Design And Make Prototype Of Gold Jewelry In Your Jewelry Manufacturing Module. To Develop Learners’ Skills Of Understanding Of Gold And Different Markets Of gold Jewelry, And Their Use So That Student Can Use His Knowledge For Industry Demand. Basic Knowledge Of Materials Used In Jewelry With Understanding Of How To Apply Them On Paper And Then Developing 3D Outcomes As Prototype Of The Design Project Gold Jewelry

OBJECTIVE • To look at designed objects, networks and environments more critically in our everyday life • To develop observational skills through which to investigate and understand Design. • To develop drawing as a means of expression and communication of the creative process • To develop creative problem solving through a variety of skills, techniques and processes • To become familiar with researching, investigating and evaluating a wide range of materials and their properties. • To have an informed opinion about Design and the design process and to be able to express those opinions.

UNIT 1 Inspiration Based Jewelry Design, What Is Inspiration, Why Do We Need Inspiration, Most Common Source Of Inspiration Like3 Natural Sources, Man- Made Sources, Historical Sources, Symbolic Sources, Other Sources Of Inspiration, Application Of Inspiration Into A Jewelry Product: Applying Design Elements And Principles To These Elements And Making As Many Variation And Options To Each Of The Chosen Elements. Line Placement /Repetition, Reduction And Enlargement, Grid Placement, Rotation, Skewing Or Twisting Or Folding. UNIT 2 Selecting The Jewelry Forms / Styles Conceptualization: Concept Development, Generate Product Concepts; Select A Jewelry Concept, Rationale Behind Selecting A Form. Investigating The Inspiration To List The Motifs/ Elements Which Will Act As Forms For Developing Jewelry , Motifs And Its Types, Making Style Variations. UNIT 3 Jewelry Design And Detailing: Design Detailing, Why Design Detailing Is Important, Steps Of Jewelry Design Detailing Process. UNIT 4 Presentation Materials, Presentation Formats And Methods, Documentation And Compilation. Different Type Of Presentation Requirements And Allied Materials For It, Like Only For Designing, Manufacturing Specification, Marketing, / Branding / Promotion Why Documentation And Compilation Is Needed, Process Documentation , Documentation And Compilation For Marketing / Branding/ Promotion UNIT 5 History Of Gold Jewelry In India, Analyzing Contemporary Gold Jewelry Trends In India, Traditional Indian Gold Smithing Techniques, Gold Appraisal, Market Identification, Culture Board, Jewelry Board, Client Board, Mood Board, Inspiration Board, Conceptualization And Form Generation, Final Design Development, Prototype Development, Portfolio. Inspiration Based Jewelry

Design, Inspiration Board, Mood Board ,Client Board, Market Board, Brand Board Application Of Inspiration Into A Jewelry Product, Make Product Range Of All The Design Like Pendant, Earring , Flexible Bracelet , Fixed Bracelet, Bangle , Ring And Necklace, Make Product Detail For All Designs, Choose Any 1 Design And Make Prototype Of Gold Jewelry

Course Outcome (CO) At the end of this course students will: CO1: Understand the visual, tactile and decorative characteristics of jewelry materials. CO2: Be able to create a portfolio of development work. CO3: Be able to respond to design requirements. CO4: Understand professional practice in jewelry making. On the completion of this task student will be able to prepare Jewelry Board, Client Board, Inspiration Board, Mood Board, and Inspiration board, Conceptualization and Form Generation, Final Design Development, Prototype Development & Portfolio.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 H M H M H M M CO2 H H H H M M M CO3 H M H H H M M M CO4 H H M M M H H H

H = Highly Related; M = Medium L = Low

TEXT BOOKS • www.worldgoldcouncil.com • www.vogueindia.com • www.reliancejewels.com • www.damas.com • www.vendorafa.com • Untracht, Oppi. (1982) Jewelry concepts and technology. Doubleday & Co., Garden City, N.Y. • Hoke, C. M. (1940) Refining precious metal wastes: gold – silver – platinum metals, a handbook for the jeweler, dentist and small refiner. Metallurgical Publishing Co., New York. • Loosli, Fritz, Herbert Merz and Alexander Schaffner. (1982) Practical jewelry making. Berne, UBOS/SCRIPTAR, Switzerland. • McCreight, Tim. (1997) Jewelry: fundamentals of metalsmithing. Hand Books Press, Madison, WI. • The Jewelers’ Directory of gem stones : Judith Crowe • Techniques of jewellery illustration and colouring rendering by dumatt corp. • Indian Histroy by ML Nigam

SEMESTER III

SEMESTER III L T P Contact Hrs Credit Type

BDJ301A History of Jewelry Design and 3 - - 3 3 Context BDJ302A Budgeting & Costing 2 2 2

BDJ303A Material Exploration & 6 6 3 Techniques -II

BDJ304A Jewelry Manufacturing-II - - 6 6 3

BDJ305A Computer Aided Design II - - 6 6 3 (Corel Draw) BDJ306A Design Project- II - - 8 8 4 (Diamond Jewelry) TOTAL 5 - 26 31 18

BDJ301A HISTORY OF JEWELRY DESIGN AND CONTEXT 3-0-0 [3]

AIM The aim of this course is to encourage an understanding of the social, psychological, cultural, historical and commercial factors which underpin all visual arts theory and practice across the spectrum of subject specialism. This course will develop the base for further study of design. The students will the evolution of jewelry design, evolution of various materials used in jewelry making and the different techniques and technologies used in the jewelry industry.

OBJECTIVE • The aim of this unit is to extend knowledge and understanding of the research, analysis and application of historical and contextual skills to a selected field of study. • Establish clear link between art, craft and design movements and how they have impacted Jewelry. • Know various periods, time zones and prevailing socio-cultural conditions impacted the transition and development of Jewelry. • Understand that the happenings in a society at a given period of time and the major events lead to the development of art, craft and design.

UNIT 1 Meaning Of Art, Craft And Design Movement. Different eras in art history like Pre- Historic Era, Ancient Civilization, Classical Civilization, middle Ages. What Do You Understand By Craft? What Do You Understand By Design? Different Design Movements. Significance of Art, Craft and Design Movement on Jewelry-Georgian, Victorian, Art And Crafts Movement, Art Nouveau, Edwardian Period, Art Deco Renaissance, Romanticism, Gothic Art, Gothic Revival Movement.

UNIT 2 Impact Of Art, Craft And Design Movement On Jewelry, Impact of different periods on Jewelry like Georgian, Victorian, Romantic, Mid-Victorian, Late

Victorian. Impact of arts and crafts movement on jewelry. Impact of different periods on jewelry like art nouveau, Edwardian period, Art Deco Renaissance, Romanticism, Gothic. Other important developments in sub cultures which existed around these important art and craft and design movements like Tribal Ancient and Ethnic Jewelry inferences. Impact of modern world’s culture on jewellery like Jewish jewelry influences, American influences, pacific influences post World War 1&2, influence of Hollywood. UNIT 3 Evolution Of Jewelry The First Era , Pre Civilization, The Second Era, Growth Of Civilization, The Third Era , The Middle Ages ,The Fourth Era , The Industrial Period.

UNIT 4 Jewellery Trends And Future Directions Trends and Influences of History, Culture, Everyday Life. Learning From Past Traditions For Future Applications Like Cultural Practices, Marriage And Jewelry, Festivals And Jewelry, Other Occasions Iconic Motifs Used In Jewelry. UNIT 5 Evolution Of Materials In Jewelry Industry Different Category Of Materials Used By Jewelry Industry In Different Eras Like Pre Civilization Era Material Used With The Growth Of Civilization Evolution Of Techniques And Technology In Jewelry Industry. Basic Techniques Of Jewelry Making Process Like Rolling, Preparing For Jewelry Products Making. Surface Decoration/ Ornamentation Techniques Like Engraving Scoring , Chip Carving , Metal Inlay , Etching, Reticulation, Granulation , Mokume Gane , Niello , Enameling , Texturing Metals Jewelry Making / Manufacturing Techniques Like Soldering , Finding Stone Setting Jewelry Manufacturing Techniques With Respect To Different Metals and Materials Production Process – Casting, Cad Cam Technologies.

COURSE OUTCOME (CO) At the end of this course students will: CO1: Understand the historical evolution and visual characteristics of the work of artists and designers. CO2: Understand and apply appropriate methods of research and analysis. CO3: Be able to apply the influences of historical, contemporary and contextual factors to own practice. CO4: This unit would have helped you gain /develop a perspective on key attributes and features of art movements in design.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 M M H M H M M CO2 H H H M M M CO3 M M H H H M M M CO4 H M M H H H

H = Highly Related; M = Medium L = Low

REFERENCES WEBSITE • http://www.erasofelegance.com/history/georgian.html • http://www.modernsilver.com/artnouveaudeco.html • http://www.victorianweb.org/art/design/craftintro.html

TEXT BOOKS • Indian jewelry (book)- M. L . Nigam • Joan Evas – A history of jewelry , 1100-1870 • Elizabeth Goring & Amande Game- Jewelry Moves: ornament for 21st century.

BDJ302A BUDGETING & COSTING 2-0-0 [2]

AIM The brief of the course is to prepare the students to the use of budgets and cost in Jewelry industry. It aims to help students to set up and operate a budgetary control system through understanding of costing methods.

OBJECTIVE • Be able to understand the process and documentation required for export • Be able to enhance marketing skills • Be able to train industry professionals to enhance export growth • Be able to understand the trends and emergence of Jewelry brands and brand building • Develop an understanding of budgetary and planning issues of a business • Apply the acquired knowledge to problem-solving and practical and personal situations

UNIT 1 Introduction to process and documentation in export market. ● Principal Documents. Auxiliary Documents. ● Documents for claiming Export Assistance UNIT 2 Study quality issues: ● Study Quality standard & compliances ● Study Quality certification & hallmarking UNIT 3 Costing: ● Jewelry pricing formula ● Cost Allocations ● Profit analysis

UNIT 4 Budgeting: ● Developing the budget ● Creating an invoice ● Customs Duty UNIT 5 GST ● Jewelers Details ● Customer Details ● Sales Details ● Exchange Details ● Taxation and Billing Summary

COURSE OUTCOME (CO) At the end of this course students will: CO1: Calculate the cost price, whole sale price and markup for jewelry CO2: Understand hallmarking in jewelry. CO3: Understand documentation for jewelry export.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 H M H M H M M CO2 H H H M M H CO3 M M H H H M M H H H

H = Highly Related; M = Medium L = Low

TEXT BOOKS ● Advanced Cost Accounting. Jain, S/ Narang, K. ● Project Management Accounting: Budgeting, Tracking, and Reporting Costs and Profitability (9780470044698): Kevin R. Callahan, Gary S. Stetz, Lynn M. Brooks

BDJ303A METARIAL EXPLORATION AND TECHNIQUES-II 0-0-6 [3]

UNIT 1 Exploring: ● Silver ● Fabric ● Lacquer ● Enamel UNIT 2 Nature of Materials and Processes: ● Properties and usage of various materials ● Process of selection and applications of various materials for consumer products. ● Design limitations and specific advantages of particular product and their processes UNIT 3 Conceive and Create: ● Significance of form in structural strength of products ● Influence of materials and processes on product aesthetics ● Costing of various product material and their structure UNIT 4 Material Technologies I ● Measuring, checking and tracing apparatus ● Working benches ● Soldering Equipment ● Filling Machines UNIT 5 Material Technologies II ● Protective equipment (gloves, masks, glasses, etc.) ● Miscellaneous tools ● Drilling machine ● Sawing machines

COURSE OUTCOME (CO): At the end of this course students will: CO1: Understand and apply the characteristics of Silver, Fabric, Lacquer, and Enamel on the jewelry context; CO2: To know the methods of work and manipulation of the materials; CO3: To know the technical characteristics of the types of tools used to manipulate each material; CO4: To plan and develop projects and products that involves different types of materials

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO1 PO2 PO1 PO2 PO1 PO2 CO1 M CO1 M CO1 M CO1 M CO2 H CO2 H CO2 H CO2 H CO3 M M CO3 M M CO3 M M CO3 M M CO4 M CO4 M CO4 M CO4 M

H = Highly Related; M = Medium L = Low

TEXT BOOKS • Jones, J.C: Design methods: Seeds of human futures, Wiley inter science, London, 1992. • Gail Greet Hannah, Elements of Design, Princeton Architectural Press, 2002 • Itten, Johannes; The Art of Color: The Subjective Experience and Objective Rationale of Color, Wiley Publications,1997 ● https://www.jewelleryschoolonline.com/the-silver-jewellery-workshop/ ● http://www.londonjewelleryschool.co.uk/certification-classes/silver-jewellery-5-day- intensive/

BDJ304A JEWELLERY MANUFACTURING -II 0-0-6 [3]

AIM Learn to choose when to use a specific tool or manufacturing process. Convert and represent different types of surfaces and finishes, shading three dimensional surfaces and translate a two- dimensional surface into three dimensional forms. This unit aims to develop learners’ practical skills and understanding when working with light metals and in translating designs into 3D outcomes.

UNIT 1 Develop a Personal Design from a Gold design project

UNIT 2 Use Previously Learned Techniques to Showcase Personal Style and Artistic Discovery UNIT 3 Application of Advanced Techniques in Soldering, Cold-Connections, Piercing, and Use of Alternative Media UNIT 4 Conceptualization & Form Generation, Final Design Development,

UNIT 5 Creating Visual Harmony in Design Elements

COURSE OUTCOME (CO): At the end of this course students will: CO1: Be able to develop designs and communicate ideas CO2: Be able to use construction and finishing techniques to produce 3D outcomes CO3: Be able to employ professional practice when working with light metals. CO4: Understand how to use metal to meet intentions

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES:

Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 M H M H M M CO2 H H M M M CO3 M H H H M H M CO4 M M H H H H = Highly Related; M = Medium L = Low

Suggested reading • www.gemstonejewellerydesigns.co.uk • www.angara.com • www.jewellerygemstone.com • www.cutting-mats.net/2634.html • Untracht, Oppi. (1982) Jewelry concepts and technology. Doubleday & Co., Garden City, N.Y. • Hoke, C. M. (1940) Refining precious metal wastes: gold – silver – platinum metals, a handbook for the jeweler, dentist and small refiner. Metallurgical Publishing Co., New York. • Loosli, Fritz, Herbert Merz and Alexander Schaffner. (1982) Practical jewelry making. Berne, UBOS/SCRIPTAR, Switzerland. • McCreight, Tim. (1997) Jewelry: fundamentals of metalsmithing. Hand Books Press, Madison, WI. • Revere, Alan. (2011) Professsional jewelry making: a contemporary guide to traditional jewelry techniques. Brynmorgen Press, Brunswick, ME.

BDJ305A COMPUTER AIDED DESIGN – II (CORAL DRAW) 0-0-6 [3]

AIM In this module you will learn how to convert Manual Design in Digital Form through Corel with Exact measurement. In this module student will learn creating variation and Orthography concept. And Also Learn applying 3d rendering Effect by Photoshop project.

OBJECTIVE • Students will learn the basics of Jewellery Design Software “Coral Draw” • Each content will cover the meticulous research about the 2D design by using Coral Draw. • Students will learn the process of manufacturing through CAM by visiting PCSIR and PGJDC • Investigating different perceptions about jewellery including traditional and contemporary. • Learning how to develop 2D drawings. • Research and documentation of each project. • Submissions: PowerPoint presentation with digital prints.

UNIT 1 Corel Draw, Photoshop, Creating & Editing 3-D Images. UNIT 2 Introduction to Corel Draw, Drawing & Shaping Objects, Transforming Objects, Corel Draw Effects. UNIT 3 Working with Layer, Creating Shapes & Painting, Concept of Orthography by Corel. UNIT 4 Gold Color Creation, Stone Setting. UNIT 5 Color & Element Variation, 3D Rendering.

COURSE OUTCOME (CO): At the end of this course students will: CO1: The student will be able to make more than one Appropriate Variation compared to original CO2: The student will be able to learn Exact Orthography. CO3: The student will be able to apply 3D Rendering object. CO4: The student will be able to learn how to save Sampling Cost.

TEXT BOOKS • Coraldraw11: The Official Guide Dream Tech Publishers • An Introduction To Computer Aided Jewelry Design Casting By Lucian Taylor

BDJ306A DESIGN PROJECT- II (DIAMOND JEWELRY) 0-0-8 [4]

AIM After understanding the about diamonds, different jewelry markets of India and world, characteristics of light metals their Visual, tactile and functional characteristics. Student will be able to develop designs and communicate ideas using drawing, rendering finishing techniques application of inspiration into a jewelry product. Make product range of all the design like pendant, earring, flexible bracelet, fixed bracelet, bangle, ring and necklace. Make product detail for all designs. Choose any 1 design and make prototype of gold jewelry in your jewelry manufacturing module.

OBJECTIVE • To develop learners’ skills of independent enquiry by undertaking a sustained investigation of direct relevance to their vocational, academic and professional development. • Understanding of diamond and different markets of diamond jewelry and their use so that student can use his knowledge for industry demand. • Basic knowledge of materials used in Jewelry with understanding of how to apply them on paper. UNIT 1 • Diamond Introduction • 5-C’s Of The Diamond • Sources Of Diamonds, Diamond Properties –Physical, Chemical, And Optical • Optical Properties UNIT 2 Analyzing Global Diamond Jewelry Brands, Analyzing Indian Diamond Jewelry Brands, UNIT 3 Diamond Jewelry Manufacturing process, Diamond Jewelry Trend & Forecast,

UNIT 4 Market identification, Culture board, Jewelry board, Client board, Mood board, Inspiration board UNIT 5 Conceptualization & Form Generation, Final Design Development, UNIT 6 Cost assessment techniques, Prototype Development, Packaging, and Portfolio.

COURSE OUTCOME (CO) At the end of this course students will: CO1: Be able to formulate a project CO2: Be able to evaluate the project outcomes. CO3: Be able to present the project outcomes CO4: On the completion of this task student will be able to prepare Jewelry Board, Client Board, Inspiration Board, Mood Board, and Inspiration board, Conceptualization and Form Generation, Final Design Development, Prototype Development & Portfolio

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 H M H M H M H CO2 H M H H H H M M CO3 H M H H H M M M CO4 H M M M H H H

H = Highly Related; M = Medium L = Low

TEXT BOOK • www.gitanjalilifestyle.com • www.google.com • www.youtube.com • www.ddmas.com • www.debeers.com • www.tanishq.com • www.chopard.com • www.chanel.com • Facets • J Q Magazine • Couture International Jeweler • Jewel regent beyond luxury

SEMESTER IV

SEMESTER IV L T P Contact Hrs Credit Type

BDJ401A Jewelry Design Trends and 3 - - 3 3 Forecast BDJ402A Material Exploration & - - 6 6 3 Techniques -III BDJ403A Jewelry Manufacturing-III - - 6 6 3

BDJ404A Computer Aided Design- III 6 6 3 (Rhino) BDJ405A Elective (Choose any 1 ) - - 4 4 2 A. Photography

BDJ405B B. Lifestyle Accessory Design

BDJ406A Design Project-III - 8 8 4 (Kundan Meena) TOTAL 3 30 33 19

BDJ401A JEWELLERY DESIGN TRENDS AND FORECAST 3-0-0 [3]

AIM In this course you will develop and apply your skills and knowledge of theoretical methods and practical applications of trend forecasting to research and analyze trends that influence jewelry products for the industry and end consumers. You will investigate the specialized study and knowledge based application of micro environments, global, social and cultural issues and their impact on consumer behavior. You will incorporate strategic decision making in recognizing the patterns, cycles and dissemination of information. Your investigation will determine a framework to specifically apply creative and analytical skills in the trend forecasting process.

OBJECTIVE • In this course you will develop the following program learning outcomes: Critically analyze, synthesize and reflect on complex theories and recent developments, both local and international, at a micro and macro level, to extend and challenge knowledge and practice in fashion entrepreneurship. • Professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences while working with cultural differences in an appropriate manner. • Implement research methodologies and methods to design and execute substantial applied and research projects, evaluate the outcomes and contribute to the fashion and textiles profession and the field of knowledge in fashion entrepreneurship. • Investigate emergent global entrepreneurial issues and strategically respond to their impact in the fashion and textiles industry.

UNIT 1 Trend Materials & jewelry Development: ● materials for research; ● Color Practice ● Interactions between colors and materials ● Briefing and mood board creation ● Materials Art buying ● Product development ● Jewelry design management UNIT 2 Trend Design research, Transmission and interpretation • Fashion and jewelry trend terminology ● Trends in luxury jewelry x fast fashion jewelry ● The trend industry ● Nature of trends ● Trends in urban environment. ● Information Management ● Visualization techniques ● Argumentation strategies UNIT 3 Fashion Jewelry market and marketing environment research ● market research ● Trend research techniques ● research design & data sources ● Sampling methods ● evaluating the collections ● Forecasting Fashion ● Market Segmentation marketing mix ● Jewelry consumer UNIT 4 Trend Analysis ● Evolution of jewelry trend ● Jewelry trend implications for design / retail decisions ● Consumer influence on market UNIT 5 Jewelry Forecasting ● Jewelry Forecasting Process ● Diffusion of Innovation ● Fashion Cycles ● Cultural Indicators ● Color Forecasting ● Metal alloy and Gemstones Forecasting ● Styling Forecasting ● Sales Forecasting Competitive Analysis

COURSE OUTCOME (CO) At the end of this course students will: CO1: Able to assess and review the requirements and operational methods of the role of a trend forecaster relevant to jewelry entrepreneurship. CO2: Substantiate and apply appropriate research methodologies to identify and analyze alternative research sources for identifying global trend directions. CO3: Research and critically analyze the challenges and opportunities of translating trend scenarios into the development of jewelry products.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 H M H M H H M CO2 H H H M M M CO3 H H H H H M H M

H = Highly Related; M = Medium L = Low

TEXT BOOKS • Evelyn L. Brannon, (2010) Fashion Forecasting Research, Analysis, And Presentation, Fairchild Publications. • Evelyn L. Brannon, (2005) Fashion Forecasting, Fairchild Publications. • Trendvision.com

BDJ402A METARIAL EXPLORATION AND TECHNIQUES-III 0-0-6 [3]

UNIT 1 Exploring: ● Wood ● Resin ● Bead ● Blue Pottery UNIT 2 Nature of Materials and Processes: ● Properties and usage of various materials ● Process of selection and applications of various materials for Consumer products. ● Design limitations and specific advantages of particular product and their processes UNIT 3 Conceive and Create: ● Significance of form in structural strength of products ● Influence of materials and processes on product aesthetics ● Costing of various product material and their structure UNIT 4 Material Technologies I ● Measuring, checking and tracing apparatus ● Working benches ● Soldering Equipment ● Filling Machines UNIT 5 Material Technologies II ● Protective equipment (gloves, masks, glasses, etc.) ● Miscellaneous tools ● Drilling machine ● Sawing machines

COURSE OUTCOME (CO): At the end of this course students will: CO1: Understand and apply the characteristics of Wood, Resin , Blue pottery, and Enamel on the jewelry context; CO2: To know the methods of work and manipulation of the materials; CO3: To know the technical characteristics of the types of tools used to manipulate each material; CO4: To plan and develop projects and products that involve different types of materials

H = Highly Related; M = Medium L = Low

BDJ403A JEWELLERY MANUFACTURING -III 0-0-6 [3]

UNIT 1 Develop a Personal Design from a Diamond design project UNIT 2 Use Previously Learned Techniques to Showcase Personal Style and Artistic Discovery UNIT 3 Application of Advanced Techniques in Soldering, Cold-Connections, Piercing, and Use of Alternative Media UNIT 4 Conceptualization & Form Generation, Final Design Development, UNIT 5 Creating Visual Harmony in Design Elements

COURSE OUTCOME (CO) At the end of this course students will: CO1: Be able to develop designs and communicate ideas CO2: Be able to use construction and finishing techniques to produce 3D outcomes CO3: Be able to employ professional practice when working with light metals. CO4: Understand how to use metal to meet intentions

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 M H M H M H CO2 H H M M M CO3 H H H H M M M CO4 M M H H H

H = Highly Related; M = Medium L = Low

TEXT BOOKS/WEBSITE • Www.Gemstonejewellerydesigns.Co.Uk • Nizam Jewels • Www.Jewellerygemstone.Com • Www.Cutting-Mats.Net/2634.Html

BDJ404A COMPUTER AIDED DESIGN-III (RHINO) 0-0-6 [3]

AIM RHINO module III leads to the practice of advance tools and terminologies of Matrix software. It includes processing of the design for the wax modelling, export and import in different file formats, estimation of the design, product making and cost reduction. Learning of how to advertise the product through catalogues and branding. Power point presentations /handouts about deign development and basic terminologies use in CAD/CAM course will be presented as per required

OBJECTIVE • Students will learn the advance level of tools by learning Jewelry Design Software “RHINO” • Each content will cover the meticulous research about the 3D design by using Rhino • Students will learn the process of manufacturing through CAM by visiting PCSIR and PGJDC • Investigating different perceptions about jewellery including traditional and contemporary • Learning how to develop 3D perspectives and execution of CAD. • Research and documentation of each project with the final 3D processing • The Final outcome in result of CAM. • Submissions: PowerPoint presentation with digital prints and CAM processed prototypes to make mass production out of one piece.

UNIT 1 Introduction To Rhino, Surfacing ,Stone Setting ,Texture UNIT 2 Text Surfacing , Scooping , Creating Gallery & J-Bag, UNIT 3 Gold Weight Controlling, UNIT 4 Creating Human Figure In Rhino UNIT 5 Converting In To Dye Format, Casting Through CAD-CAM Process.

COURSE OUTCOME (CO) At the end of this course students will: CO1: Understand use of specialist 3D technology and processes in chosen pathway CO2: Be able to apply understanding of specialist processes to produce design work CO3: Be able to produce outcomes using specialist 3D technology and processes CO4: Be able to evaluate own work

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 H H M M H M M CO2 H H M H M M CO3 H H M H M M CO4 H H H H H M M

H = Highly Related; M = Medium L = Low

TEXT BOOKS/WEBSITE • Rhino for Jewelry Paperback – 2 Jul 2010 by Dana Buscaglia (Author)

BJD405A A. PHOTOGRAPHY (ELECTIVE) 0-0-4 [2]

AIM This unit aims to develop learners’ skills and understanding in Product Photography. Students will get Knowledge of the history of the photographic medium and how it relates to the history of the other fine arts

OBJECTIVE Various aspects of photography including lighting for indoor & outdoor, handling of studio equipment and set planning & composition.

UNIT 1 Various aspects of photography including lighting for Indoor & Outdoor UNIT 2 Handling of studio equipment UNIT 3 Set planning UNIT 4 Composition. UNIT 5 Final Product Photography

COURSE OUTCOME (CO) At the end of this course students will: CO1 Be able to use space and equipment. CO2 Be able to use sets, lights and backgrounds. CO3: Apply the principles of lighting and color theory to a variety of photographic scenarios by measuring, evaluating, and adjusting light and color to create quality images.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 CO1 H H M M H M CO2 H H M H M CO3 H H M H M H = Highly Related; M = Medium L = Low

TEXT BOOKS • Understanding Exposure: How to Shoot Great Photographs with a Film or Digital Camera by Bryan Peterson • The Photographer's Eye: Composition and Design for Better Digital Photos by Michael Freeman

BDJ405B B. LIFESTYLE ACCESSORY DESIGN (ELECTIVE) 0-0-4 [2]

AIM The Lifestyle Accessory Design (LAD) postgraduate program educates and trains professional designers to visualize and create lifestyle accessories and systems using different materials, processes and technologies.

OBJECTIVE • generate and evaluate design ideas for given briefs relevant to fashion accessories • create a more integrated fashion look with an understanding of the role of accessories • experiment with a variety of materials and techniques relevant to fashion accessories • apply relevant millinery and costume jewelry skills • present fashion accessories work in a professional manner

UNIT 1 Lacquer Craft Accessories UNIT 2 Textile Craft Accessories UNIT 3 Wood Craft Accessories UNIT 4 Metal Craft Accessories UNIT 5 Leather Craft &Packaging

COURSE OUTCOME (CO) At the end of this course students will: CO1: Student will be able to understand about fashion accessories. CO2: Student will be able to understand the techniques & process of fashion accessories. CO3: Student will be able to understand the product development, quality & marketing aspects.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 H H M M H M M CO2 H H M H M M CO3 H H M H M M

H = Highly Related; M = Medium L = Low

TEXT BOOKS • ANLEZARK, M., Hats on Heads. Kangaroo Press, Kenthurst NSW, 1991 • COULDRIDGE, A., The Hat Book. Ventura Publishing Ltd, London, 1980 • FOSTER, V., Bags & Purses Batsford, London 1982 • McDOWELL, C. Hats: Status, Style and Glamour. Thames & Hudson, London, 1992

BDJ406A DESIGN PROJECT III – KUNDAN MEENA 0-0-8 [4]

AIM After Understanding the About Enamels and Enameling, Different Jewelry Markets of India and World, Characteristics of Light Metals Their Visual, Tactile and Functional Characteristics. Student Will Be Able To Develop Designs And Communicate Ideas Using Drawing, Rendering Finishing Techniques Application Of Inspiration Into A Jewelry Product. Make Product Range of All the Design like Pendant, Earring, Flexible Bracelet, Fixed Bracelet, Bangle, Ring and Necklace. Make Product Detail For All Designs. Choose any one Design and Make Prototype of kundan meena Jewelry In Jewelry Manufacturing Module.

OBJECTIVE • This unit will enable learners to understand the factors relevant to product design, and to develop skills in planning and producing prototypes. • To make understand the contrasting difference between casted jewelry and traditional Kundan-Meena jewelry. • Understanding of traditional and contemporary Kundan Meena. Understanding the technique through practical demonstration. • Understanding the process of traditional jewelry class in India. A comparative analysis of the past Kundan Jadau work as compared to the present. • Range development using Kundan Meena technique according to jewelry trends and forecast UNIT 1 History Of Kundan Meena Jewelry In India, Analyzing Contemporary Kundan Meena Jewelry Trends In India, Traditional Kundan Meena Jewelry Manufacturing Process, Market Identification, Culture Board, Jewelry Board, Client Board, Mood Board, Inspiration Board, Conceptualization And Form Generation, Final Design Development, Cost Assessment Techniques UNIT 2 Analyzing Global Jewelry Brands, Analyzing Indian Jewelry Brands, UNIT 3 Kundan Meena Jewelry Manufacturing Process, Jewelry Trend & Forecast, UNIT 4 Market Identification, Culture Board, Jewelry Board, Client Board, Mood Board, Inspiration Board UNIT 5 Conceptualization & Form Generation. UNIT 6 Final Design Development, , Prototype Development, Packaging, Portfolio.

COURSE OUTCOME (CO) At the end of this course students will: CO1: Understand The Principles Of Kundan Meena Design CO2: Be Able To Plan And Design A Product To Meet Requirements CO3: Be Able To Use Technology To Produce Models, Prototypes And Presentation Materials CO4: Understand The Connections Between Design Management And Manufacturing.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 M H M H M H M M CO2 M H H H M H M M CO3 M H H H H M M CO4 M H H M M H H H H

H = Highly Related; M = Medium L = Low

TEXT BOOKS/WEBSITES • Www.Renelalique.Com • Www.Birdhichandghanshyamdasjewelry.Com • Www.Sunitashekhawat.Com • When Jewelry Speaks • KhannaJewellers.com • KalajeeJewellers.com • HazoorlilalJewellers.com • When jewelry speaks by

SEMESTER V

SEMESTER V L T P Contact Hrs Credit Type

BDJ501A Marketing & Merchandising 3 - - 3 3

BDJ502A Professional Practice 3 - - 3 3 BDJ503A Jewelry Manufacturing-IV - - 6 6 3

BDJ504A Computer Aided Design -IV - - 6 6 3

BDJ505A Elective (Choose any 1 ) - - 4 4 2

A. Visual Merchandising

B. E-Commerce BDJ505B

BDJ506A Design Project-IV 8 8 4 (Couture Jewelry BDJ507A Educational Trip - - - 1 TOTAL 19

BDJ501A MARKETING & MERCHANDISING 3-0-0 [3]

AIM

The brief of this unit to enable the student with an understanding of the essential elements of Jewelry merchandising and promotion & its role within the Jewellery industry.

OBJECTIVE • Learn the skills necessary to work as store buyers, market analysts or jewelry event planners. • Learn about human relations • Learn about product development and presentation • Learn about local/global market

UNIT 1 Significance of Jewelry industry ● Overview of the Jewelry industry. ● Current scenario. ● Role of Jewelry industry in Indian economy. UNIT 2 Jewelry merchandising ● Introduction to Jewelry merchandising. ● Role of merchandiser. ● Qualities of a merchandiser. ● Responsibility of the Jewelry merchandiser.

UNIT 3 Visual merchandising and its elements ● Visual merchandising and its advantages for the buyer and seller today. ● Jewelry calendar. ● The planning cycle. ● Merchandise planner.

UNIT 4 Trend analysis and forecasting ● Trend prediction. ● Sales forecasting. ● Product selection and mix, Distribution mix. ● Distribution channels, from producer to ultimate consumer. ● Jewelry supply chains. ● Buying calendar & Buying strategy. UNIT 5 Jewelry Retail ● Role and responsibility of the retail Jewelry buyer. ● Customer identification, Supplier, Sourcing. ● Global sourcing, Range planning and range building.

UNIT 6 E-Commerce • Market Research • Variants on product pages (Which size, color, stone) • Customization (Personal engraving, gift boxes) • Recurring Billing

COURSE OUTCOME (CO) At the end of this course students will: CO1: Be able to demonstrate the application of oral, written, and visual communication skills to present specifications/information and support decision making. CO2: Understand the unique aspects of jewelry marketing and create strategic promotional plans in print, visual displays and online marketing. CO3: Analyze the jewelry consumer and market trends. CO4: Use research skills and analysis methods in order to produce a range of jewelry designs and products

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 M H H H M H M M CO2 M H H H H M M CO3 H H H H H M M M CO4 M H H M M H M H

H = Highly Related; M = Medium L = Low

WEBSITES • Case Studies in Marketing – Indian context - R.Srinivas • Marketing Management Text And Cases in Indian Context-Dr.K.Karunakaran • Marketing Management Text and Cases-Biplab Bose • https://www.visenze.com/blog/jewelry-e-commerce-learning-points-from-indias-leaders- caratlane-and-bluestone • https://www.voylla.com/ • https://www.tribebyamrapali.com/

BDJ502A PROFESSIONAL PRACTICE 3-0-0 [3]

AIM The Objective Of This Course Is To Critically Look Into The Project And Office Management Practice Emphasizing On Professional Services And Professional Ethics As Well As Project Responsibilities. In This Module, Students Are Required To Demonstrate An Analytical And Methodical Approach To The Process Of Developing, Programming And Implementing Design Solutions. Students Must Reach And Comply With All Legal & Ethical Restrictions Relevant To Them, And Students Are Expected To Demonstrate A High Professional Standard Of Organizational And Time Management Skills, And The Ability To Price Their Services Competitively. It Includes Design Ethics, Principles, Practices, Typical Contract Document Formats, And Resumes Concepts Related To Professional Practice. Awareness Of Current Legal Problems And Professional Ethics Relative To Handling Projects From Feasibility Studies Through Development Drawings, Contract Documents, Bidding, And Supervision. Investigation Of Processes, Practices, And Ethics Involved In jewelry Design Profession. Course Emphasizes Integration Of Specifications, Cost Estimating, Office And Project Management, And Contract Writing Into The Design Process.

OBJECTIVE • Understand the scope of services and areas of responsibility that are encountered in the Jewelry profession • Learn about Pre-Design, Project and Office Administration • Learn about Design methodology, cost analysis, budget formulation and pro forma procedures • Learn about office management emphasizing professional service and ethics • Learn about project management focusing on the Jewelry professional’s responsibilities during a project

UNIT 1 Quality and its Attributes ● Quality standards and compliances ● Quality certification and hallmarking

UNIT 2 IPR ● Introduction to Intellectual property rights (IPR) issues. ● Overview & Importance; IPR in India and IPR abroad. ● Patents; their definition; granting; infringement; searching & filing. ● Copyrights; their definition; granting; infringement, searching & filing, distinction between related and copy rights. UNIT 3 • Goal setting, Career direction, Responsibilities. • Family business approach / advantages and concerns.

UNIT 4 Skills and development ● Presentation skills, Personal development

UNIT 5 Promotional opportunities.

COURSE OUTCOME (CO) At the end of this course students will: CO1: To be able to place themselves and their work in the context of their selected discipline. CO2: To understand their specialist area and the career opportunities available. CO3: To understand how to promote themselves and their work professionally.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 M H M H M H M M CO2 M H H H M H M M CO3 M H H H H M M

H = Highly Related; M = Medium L = Low

TEXT BOOKS ● P.N. Cheremisinoff, R.P. Ouellette and R.M.Bartholomew,Biotechnology Applications and Research, Technomic Publishing Co., Inc. USA, 1985 ● D.Balasubramaniam, C.F.A.Bryce,K. Dharmalingam, J. Green and K. Jayaraman, Concepts in Biotechnology, University Press (Orient Longman Ltd.), 2002 ● Bourgagaize, Jewell and Buiser,Biotechnology: Demystifying the Concepts, Wesley Longman, USA, 2000. ● Ajit Parulekar and Sarita D’ Souza, Indian Patents Law – Legal & Business Implications; Macmillan India ltd , 2006 ● B.L.Wadehra; Law Relating to Patents, Trade Marks, Copyright, Designs & Geographical Indications; Universal law Publishing Pvt. Ltd., India 2000 ● P. Narayanan; Law of Copyright and Industrial Designs; Eastern law House, Delhi , 2010

BJD503A JEWELLERY MANUFACTURING -IV 0-0-6 [3]

UNIT 1 Develop a Personal Design from a Kundan Meena design project UNIT 2 Use Previously Learned Techniques to Showcase Personal Style and Artistic Discovery UNIT 3 Application of Advanced Techniques in Soldering, Cold-Connections, Piercing, and Use of Alternative Media UNIT 4 Conceptualization & Form Generation, Final Design Development, UNIT 5 Creating Visual Harmony in Design Elements

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 M H M H M M CO2 H H M M M CO3 M H H H M M M CO4 M M H H H H = Highly Related; M = Medium L = Low

Suggested Reading

• Www.Gemstonejewellerydesigns.Co.Uk • Www.Angara.Com • Www.Jewellerygemstone.Com • Www.Cutting-Mats.Net/2634.Html • Untracht, Oppi. (1982) Jewelry Concepts And Technology. Doubleday & Co., Garden City, N.Y. • Hoke, C. M. (1940) Refining Precious Metal Wastes: Gold – Silver – Platinum Metals, A Handbook For The Jeweler, Dentist And Small Refiner. Metallurgical Publishing Co., New York. • Loosli, Fritz, Herbert Merz And Alexander Schaffner. (1982) Practical Jewelry Making. Berne, UBOS/SCRIPTAR, Switzerland. • Mccreight, Tim. (1997) Jewelry: Fundamentals Of Metalsmithing. Hand Books Press, Madison, WI. • Revere, Alan. (2011) Professsional Jewelry Making: A Contemporary Guide To Traditional Jewelry Techniques. Brynmorgen Press, Brunswick, ME.

BJD504A COMPUTER AIDED DESIGN-IV (RHINO) 0-0-6 [3]

AIM In this module you will learn how to Create Jewelry Design through Advanced 3Design software and how to use 3Design in making master model & Mass Production with Exact measurement, Fine finishing, Real 3d Rendering & Creating Video of design And Learn how can we control gold weight also.

OBJECTIVE • Each content will cover the meticulous research about the 3D design by using “RHINO” • Students will learn the process of manufacturing through CAM by visiting PCSIR and PGJDC • Investigating different perceptions about jewellery including traditional and contemporary • Learning how to develop 2D drawings in multiple 3D perspectives and execution of CAD • Research and documentation of each project with the final 3D processing • The Final outcome in result of CAM • Submissions: PowerPoint presentation with digital prints and CAM processed prototypes to make mass production out of one piece

UNIT 1 Concept Of 3D & 3Design, Concept Of Surfacing, UNIT 2 Stone Setting, Texture Concept, Text Surfacing UNIT 3 Stone Setting, Texture Concept, Text Surfacing, Concept Of Scooping, Concept Of Beezal Creating UNIT 4 Concept Of Gold Weight Controlling, Concept Of Human Design Creating By Shaper

UNIT 5 Real 3D Rendering, Video Creating, Concept Of Converting In Dye Formatting, Concept Of Casting Through CAD-CAM Process.

COURSE OUTCOME (CO) At the end of this course students will: CO1: Able to develop 3D Design with Rendering. CO2: Able to develop exact setting in Design. CO3: Able to Gold Controlling. CO4: Able to Create Master Model & Rubber Dye to Create Different Joints for flexibility.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 H H H M H H M M M CO2 H M M M M M H H H H CO3 H M H M H H H H M CO4 H M H M H M H H H H H

H = Highly Related; M = Medium L = Low

TEXT BOOKS • Cadd3designhelp/Guide/Tutorial.

BJD505A A. VISUAL MERCHANDISING (ELECTIVE) 0-0-4 [2]

AIM This course would require the students to develop merchandising plan for the Jewelry Retail Showrooms. The basics of visual merchandising, display windows, planning etc., would be covered in this course.

OBJECTIVE • Be able to promote jewelry merchandise. • Be able to understand the attraction of the customers. • Be able to understand the retail store promotion. • Student will get knowledge of creativity, technical and operational aspects of the business and merchandise. UNIT 1 Merchandising concepts and theories tools UNIT 2 Techniques for merchandise UNIT 3 Display, windows UNIT 4 Creative thinking for merchandise display UNIT 5 Store layout, display, Jewelry retailing

COURSE OUTCOME (CO) At the end of this course students will: CO1: Present and coordinate merchandise so that related goods are shown in a unique, desirable, and salable manner. CO2: Apply basic design principles and colour theories to the construction of promotional displays and advertising. CO3: Understand the basic functions of retail store operations including store location and layout, shopping center analysis, retail market segmentation and strategies, and the merchandising mix. CO4: Prepare and execute displays for exhibitions and promotional events using the visual dynamics of light as a design element.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 H H M M H M M CO2 M H H M H M M CO3 H H M H M CO4 H H H H H M M H = Highly Related; M = Medium L = Low

TEXT BOOKS • Visual Merchandising 2nd edition Paperback – 19 Oct 2011 by Tony Morgan • Jewellery Design: From Fashion to Fine Jewellery by Elizabeth Galton

BDJ505B B. E- COMMERCE (ELECTIVE) 0-0-4 [2]

AIM The aim of this unit is to develop understanding of the dynamics of online business and online buying behavior to create a consumer-oriented online business strategy along with holistic knowledge on product development for E-Commerce platform.

OBJECTIVE • Acquaint students with a fundamental understanding of the environment and strategies in the New Economy. • Provide analytical tools to understand opportunities in unserved or underserved New Economy markets. Provide a fundamental understanding of the different types and key components on business models in the New Economy. • Provide guiding principles behind the design and strategy of the customer web interface. • Understand the traditional and new communication/marketing approaches that create competitive advantage in the New Economy. • Provide insights on how to implement strategy in the New Economy. • Understand the metrics that New Economy firms to use to measure progress, customer satisfaction, and financial performance. • Understand the fundamentals of financially valuing New Economy companies. • Provide an overview of the hardware, software, servers, and the parts that make up the enabling “railroad” for the New Economy.

UNIT 1 Online Industry Appreciation and Business World, Fundamentals of Management, Creative Managerial Leadership, UNIT 2 Market Dynamic, Jewelry Lifestyle accessories Products, and Fundamentals of E- commerce. UNIT 3 Digital Marketing, Merchandising, Sourcing and Vendor management, UNIT 4 Project Management, Long Industry Attachment, Specialiation1a Customer Relations Management UNIT 5 Advanced Data Analytics, Specialiation2a Visual Communication, Specialiation2b User Experience Design &Business Plan.

COURSE OUTCOME (CO) At the end of this course students will: CO1: Student will be able to understand global online business sensibilities. CO2: The student will be able to understand Global Online Business Industry. CO3: The student will be able to understand with the knowledge and skills required to manage the online venture for a long period of sustainable profits, but will also challenge them to achieve career goals by fueling their passion. Student will be able to understand global online business sensibilities. CO4: The student will be able to understand with the knowledge and skills required to manage the online venture for a long period of sustainable profits, but will also challenge them to achieve career goals by fueling their passion.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 H H M M H M M CO2 H H M H M M CO3 M H H M H M CO4 H H H H H M M

H = Highly Related; M = Medium L = Low

TEXT BOOKS • E-Commerce 10/e Paperback – 2016 • E - Commerce: An Indian Perspective Paperback – 2012

BDJ506A PRODUCT DESIGN & DEVELOPMENT 0-0-8 [4]

AIM In economics, a luxury good is a good for which demand increases more than proportionally as income rises, and is a contrast to a "necessity good", for which demand increases proportionally less than income. Luxury goods are said to have high income elasticity of demand: as people become wealthier, they will buy more and more of the luxury good. This also means, however, that should there be a decline in income its demand will drop. Income elasticity of demand is not constant with respect to income, and may change sign at different levels of income. That is to say, a luxury good may become a normal good or even an inferior good at different income levels

OBJECTIVE ● Describe a design and development process ● Understand ergonomics of a product ● Understand uses of computer in product design and development ● Describe creativity in design and creative process

UNIT 1 Product design & development • Introduction: Classification/ Specifications of Products. ● Product life cycle. Product mix. ● Introduction to product design. ● Modern product development process. ● Morphology of design. ● Economic analysis: Qualitative & Quantitative. ● Product costing. UNIT 2 Ergonomics / Aesthetics ● Gross human autonomy. ● Anthropometry. ● Man-Machine interaction. ● Concepts of size and texture, color. Comfort criteria. ● Psychological & Physiological considerations. ● Creativity Techniques: Creative thinking, conceptualization, brain storming, primary design, drawing, simulation, detail design. UNIT 3 Computer aided product development • Introduction to computer Graphics ● Scan Conversion: ● Graphics Programming ● Curves ● CAD & Geometric Modeling Virtual Reality UNIT 4 CREATIVITY in Design : ● Methods and tools for Directed Creativity – ● Basic Principles ● Tools of Directed Creativity ● Tools that prepare the mind for creative thought ● stimulation of new ideas

● Development and Actions: Processes in creativity ICEDIP – Inspiration, Clarification, Distillation, Perspiration, Evaluation and Incubation ● Creativity and Motivation: the Bridge between man creativity and the rewards of innovativeness ● Applying Directed Creativity to the challenge of quality management ● Process Design, ● Emotional Design ● Three levels of Design – Viceral, Behavioral and Reflective UNIT 5 Product packaging ● Introduction ● Packaging Media ● Quality Assessment & Performance Evaluation: ● Package Printing: ● Package Graphics: ● Package Storage and Handling: ● Packaging & Environment:

COURSE OUTCOME (CO) At the end of this course students will: CO1: Able to know various factors affecting a product design CO2: Able to use various computer applications in product design CO3: Able to know importance of numerous packaging media CO4: Able to understand several factors contributing in design

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES: Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 M M H M H M M CO2 L H H M M M M CO3 M M H H H M M M M CO4 M M H H H

H = Highly Related; M = Medium L = Low

TEXT BOOKS ● Karl T Ulrich, Steven D Eppinger , “ Product Design & Development.” Tata McGrawhill New Delhi 2003 ● Hollins B & Pugh S “Successful Product Design.” Butter worths London ● Interactive Computer Graphics by E.Angel & Dave Shreiner ● Walter Soroka, “Fundamentals of packaging technology”, 3rd Edition, Institute of Packaging professionals, Naperville, Illinois, USA, 2002 . ● Steven DuPuis, John Silva,”Package Design Workbook: The Art and Science of Successful Packaging”, Rockport Publishers, 2008. ● Rousing Creativity: Think New NowFloyd Hurr, ISBN 1560525479, Crisp Publications Inc. 1999 ● Semyon D. Savransky,” Engineering of Creativity – TRIZ”, CRC Press New York USA,” 2000

SEMESTER VI

SEMESTER VI L T P Contact Hrs Credit Type

BDJ401A Industrial Project- Internship - - - - 18

BDJ402A Portfolio Submission - - - - 6 TOTAL - - - - 24

BDJ601A INDUSTRIAL PROJECT - (INTERNSHIP) 0-0-0 (18)

AIM The Aim Of This Unit Is To Extend Learners’ Knowledge Of Professional Practices Within Their Specialist Area And To Relate These To Personal Goals And Career Opportunities.

OBJECTIVE • To encourage students to work in with relevant industries. • An avenue to enhance academics learning through hands on work experience. • Get advice on career from knowledgeable and experienced professionals. • Gain exposure to a professional work atmosphere. • Be able to place themselves and their work in the context of their selected discipline • Understand their specialist area and the career opportunities available • Understand how to promote themselves and their work professionally.

. INTERNSHIP TRAINING • In the VI semester , student will undergo a 12 weeks training in a jewelry designing industry /manufacturing unit/ jewelry export unit so that they can understand the existing working practices , conditions and acquire an in depth technical knowhow. • The student shall prepare a report on the training given by the organization he/she will submit the report. The student has to submit the certificate regarding successful training with the organization. • A copy of report has to be submitted with the department along with the performance certificate issued by the firm manager/ owner and one with the firm (where internship is pursued). • After the internship, student has to appear in front of jury members for a presentation seminar, who will judge the performance based on their presentation, report & viva- voce and award marks to student.

• PROJECT REPORT To Be Submitted o Background Of Industry

o Number Of Employees o Project Detail On Which Assisted o Manufacturing Process o Hand & Computer Sketches o Experience o Any Other Details UNIT 1 • Weekly Teaching Plan: • Week 1-2 How to assess your internship Week 3 writing an introduction Week 4 doing your research Week 5-6 locating the required area of research and analyzing it Week 7-8 writing down about the context of your report Week 9 linking the research to the context of your report Week 10 writing up the conclusion of the report and editing it Week 11 making a short, ‘to the point’ presentation Week 12-14 working on the presentation • Teaching & Learning Methods: • Assessment and Evaluation: • A Proposal UNIT 2 A Paper (minimum 2000 words) • Reason for particular Placement. • Brief description of the context. • Description of your duties. • Findings. • Diary of activities. • Professional’s report UNIT 3 A Presentation (approx. 30 minutes) • Over view of your paper. • Visual support materials.

COURSE OUTCOME (CO) At the end of this course students will: CO1: To identify business strategies for buying and selecting product. CO2: To identify process and procedures for company purchases. CO3: To explore the buying process, Increase skills in buying and merchandising. CO4: To identify business strategies for buying and selecting products. C05: To understand that how they write a report of their industry experience & develop written communication skills.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 M H M H M H CO2 H H H M M CO3 H H H H M H M CO4 M M H H H CO5 M H H

H = Highly Related; M = Medium L = Low

BDJ602A PORTFOLIO SUBMISSION 0-0-0 [6]

AIM Design portfolio is the expression of student to translate themes into design. Here one gets inspired by different themes which could be art movements, sport, historic eras, music, dance culture, nature, traditions etc. And picks out tangible and intangible elements which are to be used as design elements in the collection. The ability of a designer to exhibit and use design elements is highlighted which is further on translated into projects. A portfolio is an exhibit of the overall knowledge of the student work which he/she has gained through the course of three years. The purpose lies in promoting the skills of students in a single format this course will help students enter the “real world”. It’s structured around equipping students on skills of “self selling and presenting their portfolios”. The course is aimed at equipping them select “perfect fit” careers, find better jobs and become professional and street smart. It will give students a realistic picture of their future professional lives and provides tools on coping with it.

OBJECTIVE • Have the necessary professional communication skills. These include a wide array of tools like making CV’s and presentations, preparing for job tests and interviews and the necessary computer skills to produce these. • Knowledge about the local and international markets and their operations. • Career planning, channels for job search, basics of entrepreneurship. • The course will also assist students to be able to present their portfolios in various modern formats like USB’s, digital photography, websites, CD’s etc. • Work ethics will also be touched upon to enable them to have long term and fruitful relations with employers.

COURSE OUTCOME (CO) At the end of this course students will: CO1: Be able to place themselves and their work in the context of their selected discipline. CO2: Understand their specialist area and the career opportunities available CO3: Be able to develop and present a professional portfolio in an appropriate format Understand how to promote themselves and their work professionally. CO4: A copy of portfolio has to be submitted with the department at the time of final Assessment

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOME Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 M H M H M H CO2 H H H M M CO3 H H H H M H M CO4 M M H H H

H = Highly Related; M = Medium L = Low

SEMESTER VII

SEMESTER VII L T P Contact Hrs Credit Type

BJD701A Research Project & Dissertation 6 6 3

BJD702A Brand Management 3 - - 3 3

BJD 703A Project Management 3 - - 3 3 &Entrepreneurship

BJD704A Production Method and Quality 3 - - 3 3 Control

BJD705A Jewelry Retail and Export 3 - - 3 3

BJD706A Final Project -I 12 12 6 TOTAL 12 18 30 21

BDJ701A RESEARCH PROJECT & DISSERTATION 0-0-6 [3]

AIM Sustainability is regarded as the future of Jewelry design sector. A student should have practice to implement sustainable strategies to their designing a collection for Jewelry Design. Now sustainability is a very complex concept when it comes to input it into jewelry industries on the whole. When it comes to Jewelry Design, the student shall concentrate on designing the PRODUCT.

OBJECTIVE • To enable the student to incorporate in the structuring and development of the project the concepts of project management, planning tools and controls. • Economic feasibility of projects. • Develop the project as a broad business process, covering the entire project life cycle. • Conceptual phases, planning and organization, implementation and closure.

UNIT 1 This unit is describes the extent of the project. It contains product development to the final process of marketing it to the consumer. UNIT 2 Product Development UNIT 3 Marketing the product

UNIT 4 Where to retail UNIT 5 Reflection on the Dissertation Writing Experience: •Dissertation Topic •Dissertation Process •Resources will be used in Dissertation with Discussion and Evaluation

COURSE OUTCOME (CO) At the end of this course students will: CO1: The student will explore the fields of Research design, Research proposal development and the conduct of Research projects as applied to their dissertation topic. CO2: Being able to critically evaluate the Jewelry Design work of others and provide constructive criticism for ongoing work. CO3: Being able to deconstruct and reconstruct alternative collection developments from existing work.

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES: Course Program Outcome Program Outcome Specific Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 CO1 M H M H M M CO2 H H M M CO3 M H H H M H

H = Highly Related; M = Medium L = Low

TEXT BOOKS/ WEBSITES • Barrett J. (2012). Designing Your Fashion Portfolio (From Concept to Presentation), Bloomsberry publishing, India. • Kiper A. (2014). Fashion Portfolio. Batsford Ltd. • Kothari C.R. Research Methodology: Methods and techniques. New Age International publishers • http://www.vogue.com/voguepedia/ • http://www.style.com • http://www.purfe.com.au

BDJ702A BRAND MANAGEMENT 3-0-0 [3]

AIM A brand is a philosophy of a designer transformed in to value added products. Generally, consumers recognize brands by names which could be logos or unique colors. A brand successfully makes recognition through coming up with distinct design features such as style, color or use of certain features unique to the brand. Here a student thinks about a very important variable of design called design philosophy which is unique and is thinking how to transform ones design philosophy into fashion and lifestyle products. Therefore this part of the project holds maximum importance in this assignment.

OBJECTIVE • The objective of this course is to learn fundamentals of Brand Management. • The aim of brand Management Part is to make participants understand competition at product level as well as brand level. Two broadly important aspects namely brand Management from competition point of view and Product Management from New brand Development and Innovation point of view are to be covered. • The objective of Brand Management is to make students understand principles of Branding, role of brands, elements and components of brands, brand equity etc. • The main aim for Brand Management is to make sure that students understand implications of planning, implementing and evaluating Branding Strategies.

UNIT 1 UNDERSTANDING BRAND This module gives a basic overview of branding. It covers what a brand is, why brands matter, characteristics of strong brands, and other fundamental concepts of branding. This module aims to familiarize the students with the key conceptual foundations of developing and managing a strong brand. UNIT 2 DEVELOPING BRAND This module introduces the process of crafting a brand. It covers ways of developing brand elements, creating brand associations, and introducing a new brand, and designing marketing/marketing communications programs that effectively communicate the desirable brand identity to target markets. UNIT 3 EVALUATING BRAND This module reviews the methods of measuring and interpreting brand performance. It covers typical approaches of assessing brand equity, especially from a consumer perspective. It also offers both qualitative and quantitative tools for measuring brand image and strength. UNIT 4 MANAGING BRAND The final module focuses on the stewardship and management of brands over time, geographic areas, and market segments. It covers the strategies for more established brands as they attempt to grow and stay relevant over time by examining the concepts/tools in brand extensions, consumer-brand relationships, strategic alliances, brand portfolios, global branding, and brand repositioning/revitalization. UNIT 5 CRAFTING BRAND This module provides a view into what is involved in the formulation of the brand asset. The most important task in designing the brand is specifying the unique and relevant meaning the brand is to capture. This meaning must then be translated to reflect in the range of brand elements: brand name, logo, slogan, jingle, package design, retail space

online space and overarching experience.

COURSE OUTCOME (CO) At the end of this course students will: CO: Towards the completion of this unit a student would think about the brand philosophy and development with above parameters CO2: The student will be able to develop own brand.

H = Highly Related; M = Medium L = Low

TEXT BOOKS/ WEBSITES • Strategic Brand Management (3rd edition), Kevin Lane Keller, Prentice Hall, 2008. • Best Practice Cases in Branding (3rd edition), Kevin Lane Keller, Prentice Hall, 2008. • www.AdvertisingAge.com • www.adweek.com • www.Americandemographics.com • www.brandchannel.com • www.marketingpower.com

BDJ703A PROJECT MANAGEMENT & ENTERPRENEURSHIP 3-0-0 [3]

AIM The course will offer a broad perspective of Design thinking, LMC, idealization, data analytic, creating MVP, various digital tools for marketing, financial and pitch deck for the business.

UNIT 1 Introduction to Project management • Conceptualization and characteristics of projects: • Project Life Cycle • Phases of the project: conceptual, planning and organization, implementation, closure • Project administration UNIT 2 Conceptual phases, planning and organization • Scope planning. Analytical structure of activities • Structuring people in projects • Costs and budget UNIT 3 Implementation • Project execution, monitoring and control • Reviews and ratings UNIT 4 Introduction to Project management • Conceptualization and characteristics of projects: • Project Life Cycle • Phases of the project: conceptual, planning and organization, implementation, closure • Project administration UNIT 5 Product packaging ● Introduction ● Packaging Media ● Quality Assessment & Performance Evaluation: ● Package Printing: ● Package Graphics: ● Package Storage and Handling: ● Packaging & Environment: UNIT 6 Introduction to Entrepreneurship and Business Essentials • Who is an Entrepreneurs and Types of Businesses • The Lean Approach • Designing Thinking • Lean Model Canvas / Business Model Canvas

UNIT 7 Forecasting Demands and Acquiring Customers • Identifying the Target Audience / Customer • Conducting Surveys • Building an MVP based on the Survey • Analyzing Competition UNIT 8 Brand Building and Establishing Brand Presence • Digital Marketing and Social Media Marketing • Basics of PR and Importance of Digital Presence • Building a Website – Tools and Techniques UNIT 9 Understanding Finance and Planning for Investment • Creating a Revenue Model • Developing Sales Projects, Unit Economics, Investment Deck

COURSE OUTCOME (CO) At the end of this course students will: CO1: Approach the ideas through design thinking and create its LMC CO2: Identify the demand and its customers CO3: Analyze the data and obtain info like target market, market size, competition C04: Management of the product development process; CO5: Strategic product planning and Project planning and Detailed project CO6: Preparation of the production of the product and Product distribution and Evaluation of the product and process

MAPPING COURSE OUTCOMES LEADING TO THE ACHIEVEMENT OF PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES: Course Program Outcome Program Specific Outcome Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 CO1 M H M H M M CO2 H H M M M CO3 H H H H M M M CO4 M M H H H C05 M H H M CO6 H H M H M

H = Highly Related; M = Medium L = Low

TEXT BOOKS • The Lean startup by Eric Ries, Entrepreneurial Management by Robert J. Calvin • A Guide to the Project Management Body of Knowledge: PMBOK® Guide (Sixth Edition) • The Automatic Startup by David S. Rose Publication Date: 2016 • A Dozen Lessons for Entrepreneurs by Tren Griffin Publication Date: 2017

BDJ704A PRODUCTION METHOD AND QUALITY CONTROL 3-0-0 [3]

AIM To develop knowledge of various production methods and evaluate various Jewelry manufacturing systems and equipment in the industry.

OBJECTIVE • To gain an understanding and appreciation of the principles and applications relevant to the planning, design, and operations of manufacturing/service firms. • To develop skills necessary to effectively analyze and synthesize the many inter- relationships inherent in complex socio-economic productive systems. • To reinforce analytical skills already learned, and build on these skills to further increase your "portfolio" of useful analytical tools for operations tasks. • To gain some ability to recognize situations in a production system environment that suggests the use of certain quantitative methods to assist in decision making on operations management and strategy. • To understand how Enterprise Resource Planning and MRPII systems are used in managing operations. • To increase the knowledge, and broaden the perspective of the world in which you will contribute your talents and leadership in business operations. • To understand the managerial responsibility for Operations, even when production is outsourced, or performed in regions far from corporate headquarters.

UNIT 1 Introduction to Jewelry manufacturing industry.

UNIT 2 Study of Production Process and Planning in cutting, sewing &finishing. UNIT 3 Management information systems &documentation procedures.

UNIT 4 Time &Motion study and its relevance: - an overview.

UNIT 5 Quality Department functions of a jewelry industry. Inspection systems from raw material to dispatch.

COURSE OUTCOME (CO) At the end of this course students will: CO1: Evaluate the principles of quality management and production method to explain how these principles can be applied within quality management systems. CO2: Identify the key aspects of the quality and production improvement cycle and to select and use appropriate tools and techniques for controlling, improving and measuring quality. CO3: Critically appraise the organizational, communication and teamwork requirements for effective quality and production management. CO4: Critically analyze the strategic issues in quality and production management, including current issues and developments, and to devise and evaluate quality implementation plans.

H = Highly Related; M = Medium L = Low

TEXT BOOKS/ WEBSITES

• Brepohl, Erhard (2001) the theory and practice of Gold Smithing. Portland, ME. • Smith, Ernest A. (1980, 1933) working in precious metals. NAG Press, London.

BDJ705A JEWELLERY RETAIL AND EXPORT 3-0-0 [3]

AIM After studying this subject the students will understand marketing in domestic and international markets and their quota systems. It focuses attention on Gem and jewelry industry giving thorough knowledge of merchandising.

OBJECTIVE • To enhance the marketing and selling skills. • To provide in-depth working knowledge of retail and export in Gem & jewelry industry. • Techniques to maintain better customer relations. • New development areas of retail stores and exports companies. • Be able to respond to professional design requirements and to develop skills in planning and producing prototypes. • To train professionally with a view to enhance retail and export growth.

UNIT 1 Basic Concept of retailing – definition need and functions UNIT 2 Introduction to various terms Cost price, selling price, mark-ups, markdowns, distribution channel, wholesale, agent, broker, vendor, distributor UNIT 3 Introduction to retail organizations • Departmental store • Discount stores • Specialty stores • Direct Retailing • E- Retailing UNIT 4 Concept of buying houses – definition, importance and types Retail Mix Concept of visual merchandising – definition, types of window display with examples UNIT 5 Jewelry merchandising and export– definition, role of merchandiser, buyer – merchandiser interface, time and action sheet Consumer Buying Behavior – definition, consumer black box, decision making process.

COURSE OUTCOME (CO) At the end of this course students will: CO1: Understand the role of merchandiser in export environment. CO2: Understand the factors & principles relevant to Jewelry product eg concept, ergonomics, form, function, aesthetics, trends, end user, lifespan, materials, manufacturing methods, costing, level of finish, testing, sustainability. CO3: Be able to respond to professional design requirements and to develop skills in planning and producing prototypes. CO4: Understand the connections between Export and Retail market.

H = Highly Related; M = Medium L = Low

TEXT BOOKS/ WEBSITES • Export Import Management Paperback – 28 Oct 2013 by Justin Paul (Author), Rajiv Aserkar (Author) • 50th annual report 2015-2016 the gem & jewelry export promotion council • 49th annual report 2014-2015 the gem & jewelry export promotion council

BDJ706A FINAL PROJECT-I 0-0-12 [6]

AIM This subject purely concentrates on developing a collection based on all the previous areas covered in jewelry. This subject also aims at a thorough research on selected theme supported by a Design process to develop the whole range of jewelry collection. Students are required to research on the selected topic for the required aspects like demographics, psycho graphics etc. Students will develop the whole design process including mood board, story board, fabric development, design development, range development etc.

OBJECTIVE The objective of this unit is to further extend learner’s knowledge creating the final collection putting all the knowledge and efforts students have gained so far and launch themselves as designers creating their own brand identity, and brand image.

UNIT 1 Contextual research to identify potential areas of design research &development During this subject student are expected to gather information and visual materials in a field which has sufficient scope for design research and development. UNIT 2 Formulation of design brief, design concept, research methods and project schedule The student will have to develop and negotiate a design brief by developing a concept based on a particular theme. At this stage student are expected to present their design concept based on a colloquium paper in front of a jury of faculty mentors. After the approval of their concept, student will be expected to meet their design mentor at scheduled times. Formative Feedback will be provided at each meeting and student will have to maintain a log book which shows their progress and gives evidence of following the design process. When student are in the process of design exploration. UNIT 3 Pricing &Costing of Final products The student will achieve optimum costs of production through an understanding of metal, design, concept development and finishing processes. They are also expected to do the pricing and costing of their final product. UNIT 4 Final submission and presentation The Final Submission which will be supported by an oral presentation and submission of a design portfolio in front of a Jury, where the student will be expected to justify the validity/originality of their design process and findings. The student will be encouraged to do a self-evaluation, assessing their effectiveness of achieving set aims. UNIT 5 Reflective Journal &Prototype and portfolio development •Additionally the student will be required to submit a Reflective Journal which represents their involvement and overall journey of learning and what specifically they reflected on. This will give evidence of whether they have fulfilled the initial aims that they had set. •To develop prototypes, student has to explore new and appropriate methods of jewelry making, jewelry product in relation to the relevant metal, stones.

COURSE OUTCOME (CO) At the end of this course students will: CO1: To understand strengths and weakness and create your brand, brand identity, image and logo. CO2: To identify the major types of idea sources in clothing design and provide information about each source. Recognize that these sources of inspiration help designers to create design elements and principles of individual designs. In order to foster originality, sources of inspiration play a powerful role throughout the creative stage of design process, and also in the early stages of jewelry research and strategic collection planning CO3: To present research analysis to client groups. CO4: To extend and apply skills in developing creative visual language. CO5: To synthesize and critically evaluate experimentation in personal creative practice.

H = Highly Related; M = Medium L = Low

TEXT BOOKS/ WEBSITES ● http://worldofwearableart.com/ ● www.style.com ● www.wgsn.com ● www.promostyl.com ● www.trendz.com ● www.wwd.com ● Trendvision.com

SEMESTER VIII

SEMESTER VIII L T P Contact Credit Type Hrs BJD801B Final Project II 18 18 9 BJD802B Portfolio 12 12 6 TOTAL 30 30 15

BDJ801A FINAL PROJECT-II 0-0-18 [9]

AIM This second final project purely concentrates on developing a collection based on all the previous areas covered in jewelry. This subject also aims at a thorough research on selected theme supported by a Design process to develop the whole range of jewelry collection. Students are required to research on the selected topic for the required aspects like demographics, psycho graphics etc. Students will develop the whole design process including mood board, story board, fabric development, design development, range development etc.

UNIT 1 Contextual research to identify potential areas of design research &development During this subject student are expected to gather information and visual materials in a field which has sufficient scope for design research and development. UNIT 2 Formulation of design brief, design concept, research methods and project schedule The student will have to develop and negotiate a design brief by developing a concept based on a particular theme. At this stage student are expected to present their design concept based on a colloquium paper in front of a jury of faculty mentors. After the approval of their concept, student will be expected to meet their design mentor at scheduled times. Formative Feedback will be provided at each meeting and student will have to maintain a log book which shows their progress and gives evidence of following the design process. When student are in the process of design exploration, they are expected to research and conduct surveys in the areas of market structure, client group, fabrics and trims sources. UNIT 3 Pricing &Costing of Final products The student will achieve optimum costs of production through an understanding of fabric development and finishing processes. They are also expected to do the pricing and costing of their final product. UNIT 4 Final submission and presentation The Final Submission which will be supported by an oral presentation and submission of a design portfolio in front of a Jury, where the student will be expected to justify the validity/originality of their design process and findings. The student will be encouraged to do a self-evaluation, assessing their effectiveness of achieving set aims.

UNIT 5 Reflective Journal &Prototype and portfolio development •Additionally the student will be required to submit a Reflective Journal which represents their involvement and overall journey of learning and what specifically they reflected on. This will give evidence of whether they have fulfilled the initial aims that they had set. •To develop prototypes, student have to explore new and appropriate methods of jewelry making, jewelry product in relation to the relevant metal, stones.

H = Highly Related; M = Medium L = Low

TEXT BOOKS/ WEBSITES ● http://worldofwearableart.com/ ● www.style.com ● www.wgsn.com ● www.promostyl.com ● www.trendz.com ● www.wwd.com ● Trendvision.com

BDJ802A PORTFOLIO 0-0-12 [6]

OBJECTIVE Students will present a portfolio of all the files/ folders/ projects created during the course of study in I to III year. The portfolio should include projects, industrial visit reports, any other projects made during the academic session. The external examiner will evaluate the portfolio and take a viva of the student.

H = Highly Related; M = Medium L = Low

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