THE ASA ANNUAL REPORT 2014/2015 2 LEARN TO SWIM THE ASA ANNUAL REPORT 2014/2015 3

CONTENTS WELCOME

Adam Paker Chris Bostock Lisa Wainwright Chief Executive Chair of the Sport Interim Chair of the Governing Board Group Board Learn to Swim 4 The ASA has a rich history of leading aquatics in this country and everyone associated with it To start, we wanted to pay tribute to our The Group Board continues to work closely Health and Wellbeing 10 – volunteers, club members, staff, partners and partnerships with Kellogg’s and British Gas, with ASA colleagues and partners to provide the supporters – has an incredibly important part both of which came to an end this year. Their strategic direction of the Association, support Workforce Development 18 to play in its success. impact on aquatics has been huge and we are the development of the ASA as an industry These pages reflect the numerous very grateful for their involvement. leader, and ensure sufficient resources are in place to meet the needs of the sport. Club Development 24 accomplishments of the past year, from the Since the last Annual Report, we have welcomed competitive successes of our talented athletes Adam Paker as our new Chief Executive and we Ensuring aquatics remains high on the political Leadership 30 and coaches, to the development of new have been working to ensure the two Board agenda is key to the Group Board, and the resources to ensure the quality of governance structure is embedded within the launch of the School Swimming Charter and Talent Development 38 lessons, and innovative programmes ASA’s constitution and supporting all aspects the 2015 Manifesto for Aquatics provided encouraging more people to take to the water of the Association. opportunities to continue engaging with 44 regardless of their age or background. Ministers to help influence the sport and The Sport Governing Board (SGB) has put a health agendas. Key Performance Indicators 48 But as we reflect on the past year, we must also strong structure in place for the leadership of look to the future. Growing adult participation all the aquatic disciplines, ensuring the focus is While there have recently been some Financial Overview 52 continues to be a challenge, but as we develop on the whole pathway from skill development, challenges, the ASA is in a strong position to our insight-led strategy and work closely with talent through to elite. More detailed reviews drive participation and we are pleased that Sponsors and Supporters 54 our partners, I am confident we will see more have taken place for synchronised swimming Sport share this confidence through people swimming regularly and taking part and water polo, with new strategic and their recent two-year funding commitment. Thank You 55 in aquatics. operational plans being drafted. This is an exciting time for the ASA and, on I am incredibly proud to be working in Considerable work has been undertaken on behalf of both Boards, we would like to thank all an organisation that includes so many the Learn to Swim Pathway, with a focus on the our members, volunteers, staff and partners for enthusiastic and dedicated individuals. I would early stages. Towards the end of this period, all the ongoing hard work and commitment in like to thank you all for your support and for work commenced on standards for ‘baby helping us to achieve our aims. helping to ensure that, each year, millions of swimming’ which will be finalised during 2015. people are able to enjoy the many benefits Clubs remain at the heart of the ASA and the of swimming and aquatics. SGB has taken particular interest in ensuring the club structure delivers for members at each stage of the swimmer’s journey. We also ensured representation on the Pathway Implementation Group, providing input to the revised swimming Cover photograph: Georgie Kerr competition structure and changes in the Long Term Athlete Development model. THE ASA ANNUAL REPORT 2014/2015 5

The ASA Learn to Swim Pathway Review and Support Resources The ASA Learn to Swim Pathway remains To further improve the quality of Learn to the most successful programme of its Swim provision, the aquatic officers are kind in British sport. The ASA Aquatic now able to offer Learn to Swim reviews, Officers continue to support operators to Learn to Swim observations, Learn to implement all four frameworks to ensure Swim Pathway implementation training, a seamless pathway from birth to adult customer service training and swimming swimming provision. co-ordinator induction training. The Learn to Swim Framework (stages The support package has been developed 1-7) is still the most popular section of the centrally by the aquatic officers, with the Pathway, and we encourage operators to Partnership Provider Programme (PPP) use it in full to improve retention within customers in mind, to ensure consistent their programmes and raise the quality support to operators to help develop of delivery by using the Learn to Swim Learn to Swim provision. Review and Learn to Swim Accreditation programme tools available from their Learn to Swim Accreditation/ aquatic officers. Quest Partnership Once again, our implementation figures This year, we have formalised our have seen an increase in the number of partnership with Sport England’s Quest sites using our programmes. Accreditation and now deliver all our • Foundation Framework Learn to Swim Accreditations through (Pre-school) – 530 Right Directions, who have been delivering • Learn to Swim Framework Quest. ASA Learn to Swim Accreditation (Stages 1-7) – 952 (formerly swim21 Learn to Swim) is now available in two formats: • Aquatic Skills Framework (Stages 8-10) – 506 • ASA Learn to Swim Accreditation – stand alone • Adult Swimming Framework (Adult) – 161 • ASA Learn to Swim Accreditation as part of Quest Facility Accreditation.

ASA Awards 690,136 LEARN Stage Awards (1-10) TO SWIM 1,861,180 6,378 Every child and adult able to swim ASA Learn to Swim Awards Learn to Swim providers awarded in 2014-2015 using the ASA reward and recognition scheme 6 LEARN TO SWIM THE ASA ANNUAL REPORT 2014/2015 7

National Curriculum Swimming The new Physical Education (PE) Our ongoing commitment to school The National Curriculum Training The six point manifesto is still a priority for Curriculum came into force in September swimming has seen the development Programme (NCTP) gives school staff the the ASA and, following the announcement 2014 stating that all schools must provide of the new School Swimming Charter, knowledge and skills to be able to deliver that the PE and school sport funding will swimming instruction in either Key Stage 1 launched in November 2014. This enables a quality school swimming lesson and, be made available annually until 2020, and/or Key Stage 2. direct relationships with primary schools between April 2014 and March 2015, over there has never been a better opportunity and encourages and supports them to 2,000 teachers were trained. for schools to prioritise the funding to The ASA’s 2014 School Swimming Census take school swimming seriously in order to ensure that all children learn to swim. provided evidence that steps are being The NCTP has been redeveloped to meet the new curriculum standards. made in the right direction as there provide school staff with new and This can be done by: was a six per cent increase in In the first five months since the launch, exciting delivery options that will provide • Signing up to the School the number of 7-11-year- over 300 schools have signed up and are opportunities for more school staff to Swimming Charter olds able to swim working in partnership with the ASA. access training easily. • Upskilling school staff to deliver 25 metres quality lessons unaided. • Providing additional swimming lessons • Increasing water time. 2014 School Swimming Census Results

An increase of 6% in the number of 7-11-year-olds able to swim 25 metres unaided This is just the tip of the iceberg with 45% of children between the ages of 7-11 still unable to swim 25 metres unaided 83% of secondary schools 40% do not know the level of parents of swimming attained do not know their by incoming students child’s swimming progress or ability 8 LEARN TO SWIM THE ASA ANNUAL REPORT 2014/2015 9

2014/2015 Major Projects

Pools 4 Schools School Swimathon Swimathon During 2014/15, In 2015, Grants in 2014 Pools 4 Schools has taught helped over 1,500 people to access 26,336 aquatic activities children at three 225 across 22 different different pools schools projects 338 Make a Splash Since 2008 classes 170,000 Swim Safe school lessons have been delivered and 7,969 Swim Safe is an annual programme run by the ASA and the Royal National Lifeboat Institution participants (RNLI) that gives children an opportunity to during 13,000 8,610 2014/15 learn about the differences between pool swimming and swimming in open water, community users have pupils at five through free improver swimming sessions had lessons in the pools different took part project and beach safety advice. over 31 locations venues In 2014 there were 3,600 children participating across the four sites: 1,150 at Boscombe Beach Bournemouth 1,327at Bude Sea Pool 314 809 at Fell Foot Park and at Sandhaven Beach Low Wray Campsite South Shields Lake Windermere 10 LEARN TO SWIM 11

Swimming is one of the few sports that is accessible to all, irrespective of age or ability. It also offers proven health benefits, contributing to physical and psychological wellbeing. This provides the ASA with an opportunity to appeal to the diverse population and reach individuals community in ways that other sports do not. groups, with the aim of building The ASA can promote the benefits of a network of swimming swimming to those who are already active pools that are safe and and those less active but, uniquely, is welcoming for people living with also in a position to improve the quality dementia, and their carers. of life for those with more serious health problems. Physical inactivity is the fourth For further information please visit leading risk factor for global mortality. In www.swimming.org/dementiafriendly the UK, only 30 per cent of the population is active enough for good health. Mental Health Swimming for people living with mental ASA Dementia Friendly health issues has been explored further, Swimming Project and the launch of a major programme The ASA Dementia Friendly Swimming by Sport England and Mind (the mental Project was launched in February 2015 at health charity), ‘Get Set to Go’, aims to Chester-le-Street Leisure Centre, County improve the lives of 75,000 people through Durham. The three year scheme is one of access to sport in their local communities. 30 voluntary sector projects to be awarded The ASA has been supporting the a grant by the Department of Health’s programme and will continue to do so HEALTH AND Innovation, Excellence and Strategic by creating opportunities at a local level Development Fund (IESD). through engagement with eight pilots. The project is aimed at enhancing the The ASA is also supporting the Mental WELLBEING swimming experience of people living Health Charter for Sport and Recreation, More people swimming more often with dementia. The ASA is working with which was launched in March 2015 and the Alzheimer’s Society, Durham County sets out how sport can use its collective Council and City Council, power to tackle mental ill health and the along with health care professionals and stigma that surrounds it. THE ASA ANNUAL REPORT 2014/2015 13

Black, Asian and Minority Lesbian, Gay, Bisexual & Ethnicity (BAME) Swimming Trans (LGB&T) Swimming Swimming is the third most popular LGB&T activity is a new focus for the ASA, sport for BAME communities. The ASA has and for sport in general, but the ASA has been working closely with Sporting Equals done, and is doing, a lot of work to engage to increase BAME swimming participation. with and understand England’s LGB&T population in more detail. around The ASA has been able to utilise a number of key partnerships to conduct an LGB&T audit, including the Government Equalities Office Anti-Homophobia and Transphobia 34,000 in Sport steering group, Ditch the Label, more BAME Pride Sports, Trans in Sport and Stonewall. swimmers in 2014/2015 according This audit was an online survey designed to Sport England’s Active People to investigate in detail LGB&T barriers Deaf-Friendly Swimming Survey results and motivations to swimming and shape the ASA’s future strategy to grow LGB&T The National Deaf Children’s Society and swimming participation. the ASA have created the Deaf-Friendly The ASA attended the first ever i-Learn course to help teachers Ethnic Diversity Sport Awards held in The ASA followed up the LGB&T audit and coaches become more aware of Coventry in February 2015, and invited by running a series of roadshows in four deafness. The course is accredited, easy some leading BAME athletes, club major cities. These provided a chance to complete and free of charge. The members and community participants to for the ASA to engage with LGB&T course teaches how best to support, attend and celebrate our commitment to participants, promoting the results teach and coach deaf and hard of hearing grow BAME swimming participation. of the audit as well as outlining our future strategy. Charter for Change people. The ASA and the IoS encourage The ASA has also made an important every active teacher and coach to take The ASA has also supported the The ASA was the first national governing commitment to support Sporting Equals’ advantage of this free course to continue establishment of several new trans body (NGB) of sport to sign up to the Leaderboard initiative to promote diversity to ensure that swimming is a fully swimming clubs with huge success in English Federation of Disability Sport’s in NGB board membership. inclusive sport. Sheffield and London with the formation (EFDS) Charter for Change. Launched at of TransActive and TAGS swimming the Houses of Parliament in February Women and Girls Swimming Equality and Diversity groups. The ASA is the only national 2015, the Charter outlines the key changes Swimming is the second highest physical governing body to be a member of needed to ensure that many more The ASA has worked towards building an activity for women and girls behind the Stonewall Diversity Champions disabled people can reap the benefits inclusive pool programme throughout exercising in the gym. Although there has programme, Britain’s good practice of being active for life. Speaking at the England, and is committed to continuing been a drop in female participation in employers’ forum on sexual orientation. launch, ASA Chief Executive Adam Paker to do so, in order to help create the right comparison to last year, swimming has the reiterated the ASA’s commitment to environment, and a clear pathway, to give highest latent demand of any sport supporting the Charter. every single person the opportunity to for females. take part in swimming and make it a habit For more information, go to for life. The ASA has a key delivery partnership www.swimming.org and search for with Women in Sport – also funded by ‘charter for change’. By working collaboratively with key Sport England to support NGBs – and has national insight partners, pool providers, identified priority areas as well as carrying operators, clubs and our participants, the out a number of research projects to ASA wants to achieve this vision and lead increase understanding of female attitudes changes for swimmers of all protected to sport, and specifically to swimming. characteristics, truly making swimming a sport for all. 14 HEALTH AND WELLBEING THE ASA ANNUAL REPORT 2014/2015 15

Active Workplace SwimBritain Swimfit® The Health Committee report SwimBritain training sessions took place It has been another excellent year for The activator workforce continues to demonstrates that individual lifestyle in 135 pools nationwide. These sessions Swimfit® with more people, more centres increase. In the last year, we have trained interventions need to be developed to focussed on improving fitness and and more classes reaping the benefits of a further 527 activators across 47 seminars, reverse the impact of physical inactivity. providing guidance in order to assist this fitness programme. The programme taking the total number to 2,027. The There is a clear focus on using physical participants to swim either the 500m or is used in over 500 centres, an increase of support to activators has also grown with activity as a preventer of illness and 1,000m distance. Overall, there were 3,408 nearly 250 from the previous year, whilst a number of ‘Celebrate’ refresher events making physical activity part of our participants in the SwimBritain events. participation in the classes is over 10,000 taking place. everyday life. Seventy per cent of the adult per week, double the number taking part Nuffield Health joined Swimfit® as part population are in employment so the ASA over the previous year. UpMySport of the Partnership Provider Programme Active Workplace initiative is a key avenue UpMySport is a web and mobile platform There have been a number of key (PPP), and uses it at all 79 of their pool to promote the benefits of physical activity that enables instructors (activators, developments, such as the Swimfit® sites. They have really embraced the and, more specifically, swimming. The ASA coaches and teachers) to manage Gym programme; 30 exercise cards programme and are seeing real success in is working across 60 workplaces and has relationships with participants effectively that activators can use in their Swimfit® their delivery. over 2,500 employees taking part. sessions to bring a gym class style in order to grow and retain participation. More Parkwood sites have also joined programme into the pool. Over 100 have The ASA is conducting three pilots with the programme and the ASA looks been sold. UpMySport to test the application of forward to supporting a technology and the impact this has on The redesign of the website, further increase participation and retention in swimming. www.swimfit.com includes information in 2015. on the programme and also two community sections for Swimfitters and activators respectively to talk about the programme. The site receives around 6,000 unique ® visitors a month and The Swimfit is growing. programme is in over 500 centres

An increase from the of nearly 250 previous year

Participation in the classes is over 10,000 per week

the number taking part Double over the previous year 16 HEALTH AND WELLBEING THE ASA ANNUAL REPORT 2014/2015 17

Behaviour Change Journey

Sustained Anti-prime Pre-prime Prime Trigger Preparation Make Change Normalisation Change

Negatively Before there is Gradual The specific Getting ready The actual Living with Behaviour primed; have any awareness recognition of factor which for change moment you the change, becomes a fact accumulated of a need or a need or desire makes you change experiencing of life or a part arguments desire to change to change, decide to the benefits or of your identity NOT to do the accumulation change the challenges behaviour of arguments Maintain the or reasons to motivations change

Unmotivated/ Fitness focussed Swimming fearful champions

Family focussed swimmers

Active but Restorative not confident swimmers swimmers Complementing fitness

Insight Revert back to Lapsing The aim of the Insight Department is • Consumer Segmentation is a multi-stage pre-change status to support the ASA Strategic Plan by research process using sophisticated providing evidence that will build our techniques to define and understand understanding of the swimming market the motivations, barriers and swimming and influence our decision making. habits for 14+ year olds across England. Two of the most significant projects The graphic above highlights each of the are Data Leagues and Consumer seven segments by their position in the Segmentation: ‘behaviour journey’. • Data Leagues will deliver more detailed This allows us to chart each person’s market intelligence than ever before on relationship with swimming, according the number of participants and their to their attitudes and behaviours, so we swimming behaviours, by drawing data can focus on developing more ‘consumer- directly from operators’ till systems. This friendly’ swimming experiences, cutting-edge management information to drive increased participation tool will continue to be developed for in our sport. launch in autumn 2015. 18 LEARN TO SWIM THE ASA ANNUAL REPORT 2014/2015 19

The ASA Awarding Body has issued

APPROVED 9,104 CENTRE qualifications across levels one, two and three The ASA Awarding Body gained six additional approved centres, taking the ASA Awarding Body total to The ASA Awarding Body (ASA AB) gained six additional approved centres, taking the total to 34. This includes centres in 34 England and Wales, as well as those in Dubai and Abu Dhabi. Workforce The number of certificates awarded shows Support Services continuation of our year-on-year growth Following the introduction of the to 9,104 qualifications across levels one, annual licensing requirement in 2013, two and three – including those by the the number of tutors re-licensing within IoS and other centres. In addition, 6,677 the period of renewal has significantly Continuing Professional Development increased with over 130 educators (CPD) certificates have been issued, meeting the deadline – an increase of including certificates for those who 38 per cent on the previous year. participated in volunteering CPDs. In the last year, eight new tutors have In conjunction with the ASA Workforce qualified to become ASA Licensed Support Services Team, a highly successful Educators, with a further two trainees Approved Centre and Educator Conference soon to qualify. The 2014 trainee tutors was staged in October. The conference have shown significant progress towards attracted excellent feedback with 88 per the completion of their training with over cent of all responses grading aspects of 50 per cent due to complete their final the conference as either ‘Outstanding’ attachments in mid 2015, including tutors WORKFORCE or ‘Good’. from all aquatic disciplines. The specific awarding body website has The 2015 tutor training programme will now been launched, and the Qualification see the recruitment of a further 25-30 and CPD Development and Review Process new trainee tutors with over 90 applicants DEVELOPMENT redeveloped to ensure that the products competing for places. Growing and supporting our membership are valid, reliable and fit for purpose. This process has been implemented owing to an Ofqual (The Office of Qualifications and Examination Regulation) validity check requirement which is central to ensuring continued improvement. 20 WORKFORCE DEVELOPMENT THE ASA ANNUAL REPORT 2014/2015 21

Volunteer Engagement In 2014/2015 The ASA would like to express its sincerest gratitude to our dedicated volunteer workforce whose continual support underpins the core of our organisation. Their ongoing 12 qualified IPC commitment and achievements are an 2,114 Technical Officials inspiration to us and fundamental to Technical Officials Trust NGB what the ASA has achieved over the last trained Award for our financial year. Officials accessed commitment and The ASA remains committed to ensuring achievements through the British Swimming the profile of volunteering and the number this programme. 78 Disability Course for of volunteers continues to grow. The Technical Officials aim is that every volunteer should have Awards a rewarding and positive experience, For the first time, the Swimtastic Awards and this year’s volunteer satisfaction and the Aquaforce Awards joined together survey was the first of what will be an to celebrate and recognise aquatic annual opportunity for our workforce to participants, providers and our volunteer contribute to our future strategy. workforce. The full list of national Aquaforce winners can be found at Over the last year, 1,380 training 6,167 www.swimming.org/asa. opportunities have been provided for licensed young volunteers aged 11-25. Of these, Several ASA representatives were also Technical Officials 616 were made available at a local level recognised from outside the organisation through the ASA Volunteer Engagement including Jill Stidever, pictured on page Leading the Lane programme, which 18, the East Midlands Today BBC Unsung continues to ensure that more young Hero, who went on to be crowned BBC people are supported at grassroots Unsung Hero of the Year at the Sports aquatics. Also, 679 team managers, aged Personality of the Year Awards. 26 or above, have been trained. Ray Gordon, member of the ASA Sport Governing Board, pictured above, National Talent Camp received the Torch Trophy Trust award The National Talent Camp (the Youth Sport from the Countess of Wessex for Trust’s renamed National Young Coaches his dedication to volunteering at Academy) has developed into a unique grassroots level. programme of activity which allowed us to engage coaches, officials and athletes at Over the last year, one camp alongside six other sports. We have so far engaged 87 young coaches, 16 young officials and five athletes, working with 108 programme mentors. This project continues to develop and 1,380 now offers a comprehensive 12 month training opportunities programme of activity for both aspiring have been provided for young and talented coaches and officials. At the volunteers aged 11-25 2015 Youth Sport Trust Innovation Awards, the ASA received the first ever Youth Sport 22 WORKFORCE DEVELOPMENT THE ASA ANNUAL REPORT 2014/2015 23

IoS Learning Solutions Team The learning solutions team has continued Partnership Working to develop high quality online and Partnership working with the ASA blended learning products for the IoS, the Learn to Swim Team has resulted in the Almost ASA and other national governing bodies In the year under review, there were development of a new blended learning and external organisations. A blended National Curriculum Training Programme learning product combines the best supporting primary and secondary school 13,000 elements of both online and face-to-face teachers to deliver swimming lessons at certificates were issued learning in order to provide a more flexible the statutory national curriculum levels. and personalised learning experience for across our portfolio of our customers. Quality Development 6,465 qualifications and CPDs IoS learners across Quality development has been a priority New Products level 1 and 2 concentrating on four key areas: Several new products have been • Creation of a quality development new stroke CPDs developed for the IoS including: process demonstrating • A level 3 blended learning coaching • Development of support materials best practice have qualification to support progression to create a PebblePad Help webfolio 4 been piloted within the coaching workforce which contains resources in a variety • Six online CPDs to help teachers and of formats to help our learners We have delivered coaches enhance their understanding to understand how to use the apprenticeships to of how to teach technical skills. online system 652 • Establishing mobile technical apprentice learners New products also support the continuing development of the teaching and coaching compatibility guidelines to ensure that workforce including: all new products work across a number of key mobile platforms • A new blended learning level 3 The Institute of Swimming (IoS) • Focus on product accessibility which qualification course in education includes the incorporation of transcripts Commercial activity continues to grow, In supporting the ASA Equality and training which is a mandatory or subtitles for all video resources especially with the opportunity for online and Diversity agenda, we are reviewing requirement for our tutor workforce and the creation of screen reader- learning. In the last year, 3,688 learners our learning support materials in order to • A blended learning tutor training friendly guidelines. The latter are being participated in face-to-face CPD activities, improve their accessibility, and we have programme to upskill our tutor incorporated into our suite of disability whilst a further 1,561 participated in introduced a new Deaf-Friendly CPD, for workforce to deliver the new blended products to ensure that they can e-CPD. which uptake has been strong. learning products be accessed by learners We currently provide IoS membership In seeking to improve our information and with visual and hearing • An online CPD presenter module which status to 7,500 teachers; this has been booking portal, a comprehensive scoping impairments. will become a mandatory requirement extended to provide free membership for project has been commissioned with a for the ASA Presenter Licence. The our Aquatic Apprentices. Just over 4,300 view to improving IoS online. creation of three online compliance learners attended over 300 Level 1 courses We delivered apprenticeships to 652 modules (Equality & Diversity, Health and 2,147 learners have been on Level 2 apprentice learners across all frameworks. & Safety, and Safeguarding) supports Teaching and Coaching courses Year-on-year, success levels continue the IoS tutor workforce to through face-to-face or blended to improve, supported by our use of undertake mandatory learning delivery models. e-tracker software that enables proactive compliance training. Almost 13,000 certificates were issued management of the learner journey. across our portfolio of qualifications Our success is reflected in very positive and CPDs, whilst four new stroke CPDs awarding body external verifier demonstrating best practice have reports and by having gained Matrix been piloted. accredited status. 24 LEARN TO SWIM THE ASA ANNUAL REPORT 2014/2015 25

ASA Club Strategy swim21 Our vision for clubs is: The swim21 portal has been live for over CLUB • A growth in club membership 18 months and it is now a user-friendly club accreditation system that clubs are • Defined athlete pathways that comfortable with. Sport England and lead to an increased talent pool other national governing bodies of sport DEVELOPMENT • A network of quality and have looked at swim21 as a model sustainable clubs at the core of best practice. Supporting affiliated English clubs of our talent pathway. The number of swim21 clubs The strategy is measured through a series continues to grow despite the number of key performance indicators (KPIs). Clubs of affiliated clubs declining. The other are updated on progress and consulted accreditation modules are also for the following year through the annual gaining momentum. ASA Club Survey, released with the membership renewals in December each year. Clubs nationally have 496 200,932members clubs have accreditation 9 swim21 Networks of that performance environment 65,977 2 accreditations have category 2 membership

There are In England there are 22 1,095 Club Networks clubs Satellite and 23 Clubs 26 THE ASA ANNUAL REPORT 2014/2015 27

Current ASA Beacon Programmes Beacon Club Networks are a group of clubs Programmes working on an agreed plan towards the 20 following objectives: • To retain and increase ASA members • To retain and increase volunteers, Sunderland Swimming teachers, coaches and officials • To raise the standards of performance across appropriate aquatic disciplines. Club Networks Club Networks have been gathering momentum with clubs seeing the benefits Leeds Club Networks are a strategic priority as of working together, sharing best practice Swimming/Diving/Synchro part of the Club Strategy 2013-2017. and building the local athlete pathways. They will ensure that we are able Another key benefit has been workforce City of Sheffield Manchester to support a wider number of clubs, development, with every Club Network Swimming/Diving/Water Polo maximising resources and investment and completing a Training Needs Analysis Swimming/Water Polo securing a defined athlete pathway within (TNA), enabling the appropriate courses each network. and workshops to be organised. Active Luton Diving City of Coventry Swimming

Beacon Programme 2013-17 Bristol Central Synchro/Water Polo Beacon Progress Basildon Swimming Objective 2014/15 Position 2017 Target Number of athletes engaged within all Beacon programmes 1,528 1,511 Southend-on-Sea Diving Number of athletes engaged with English Talent Programmes (ETP) within all Beacon 130 120 programmes Number of category 2 members across the 8,145 7,192 wider Beacon network London Aquatic Centre Number of clubs feeding into Swimming 122 149 regional squads Number of Beacon athletes competing at junior international level 77 112 Crystal Palace Water Polo Two years into our Beacon programmes, to be done in building the Beacon Club Rushmoor we are making good progress against Networks in order to see more of our Synchro overall objectives but there is more work talented athletes breaking through to Portsmouth Reading junior international level. Swimming Synchro 28 CLUB DEVELOPMENT THE ASA ANNUAL REPORT 2014/2015 29

Club Survey Masters Swimming Satellite Sessions In order to measure success, the ASA Our Facilities team continues to work with The first dedicated ASA Masters Swimming We have seen steady growth of Satellite Club Survey is repeated annually with the pools towards energy efficiency, thus more Officer was appointed in 2014 to develop sessions. However, the efforts and distribution and collection taking place at protection against utility rate rises. Our Masters Swimming (for ASA registered energies required to set up new Satellite the same time as club renewals. There was GPS (Get People Swimming) department swimmers over the age of 25). sessions have been far greater than a 30 per cent return of all ASA affiliated continue to develop pool programmes the rewards in terms of increasing The developments so far have included clubs – 333 responses. with the support of Club Development participation and the recruitment of new a dedicated Masters Hub which has seen Officers to ensure pools remain financially members. The biggest challenge has been Our clubs told us that the top five over 30,000 visitors per month. This viable and sustainable. sourcing additional pool time outside the challenges they may face over the next website has also allowed future members clubs’ current offer. year were: 3 Lack of pool time availability to be directed to Masters clubs or sessions, 1 Recruiting/ retaining volunteers Club Development Officers and Aquatic and more effective dissemination of Officers work together to develop PPP information to our Masters members. ASA Club Conferences 2 Increasing pool hire costs agreements (see PPP section on page The first National Masters Conference Four Club Conferences were held 3 Lack of pool time availability 34 for more details). Part of this process was held in November 2014, and a new throughout the year. 4 Accessing funds/ sponsorship is an Aquatics Improvement Plan and a annual Masters Satisfaction Survey has A total of 161 people attended and, most 5 Recruiting and retaining coaching/ pool programming exercise, ensuring been introduced. Future projects will focus importantly, 108 individual clubs were teaching staff that clubs are integral to the facility on promoting Masters in clubs, providing represented, a significant improvement in catering for community needs and a short course for Masters coaches and against the 40 clubs represented delivering against the local athlete Our Response investigating competitive open water in one single conference pathway. The development of Club opportunities for Masters. (linked to the Annual 1 Retaining and recruiting volunteers Networks has been another avenue to Council Meeting) in The Volunteer Engagement strategy is ensure that unnecessary duplication is English Masters have made a huge October 2013. on page 20 – Workforce. eradicated, and the offering, over a local contribution to the GBR total of 253 2 Increased pool hire costs area, is fit for purpose. European and 70 world masters records. Whilst rising pool hire costs are beyond 4 Accessing funds/ sponsorship the ASA’s control, our teams are working Our Club Development Administrator to reduce this impact as much as develops a Clubs Funding Matrix possible. Our Club Development Officers (updated monthly) which is shared have worked with clubs to develop with all clubs via our Club Development business plans that build in succession Officers and Regions. planning against any pool hire rises. 5 Recruiting and retaining coaching/ teaching staff – please refer to the Workforce section/ IoS report on page 22 for more details.

The Masters Hub has seen over 30,000 visitors per month THE ASA ANNUAL REPORT 2014/2015 31

Child Safeguarding The ASA is now approaching the fifth The ASA Safeguarding team is working year of the Framework for Maintaining with the Masters co-ordinator to provide and Embedding Safeguarding in and new guidance around the area of through Sport. The Framework for Sport children and adults sharing the aquatic England funded sports ensures that the environment, both in the pool and the positive developments in achieving the changing areas. The guidance aims to Advanced Safeguarding Standards are both encourage our members who have maintained and embedded throughout reached 18 years of age to stay in the the organisation. sport, whether they are a casual swimmer, A key part of the framework is the Self swimming for fitness or wishing to Assessment Tool. This establishes an compete, and to safeguard both children informed view of the organisation’s and adults in providing a safe environment current safeguarding position and for this to happen. progress which in turn then informs and In at the Deep End shapes the organisation’s safeguarding action plan to promote, develop and ‘In at the Deep End’ was a study of ASA embed child safeguarding throughout the safeguarding cases from January 1997 to sport. The ASA was formally reviewed by February 2001. The aim of the original study a representative of the Child Protection in was to establish more information about Sport Unit (CPSU) in March 2015, looking the nature of child abuse within our sport. at both the ASA self-assessment and ‘In at the Deep End 2’ will cover the period the Safeguarding Action Plan. The CPSU from February 2001 to December 2013 and report to Sport England will recommend will again look at the nature and context that they are confident that the ASA is of the cases and enquiries dealt with. It committed to maintaining and embedding will also show how the profile of child safeguarding throughout the sport. safeguarding in sport has changed since those early days. The document will be ASA Child Safeguarding records have published on the ASA website in early 2016. shown an increase in the numbers of children self-harming. Such cases have The Positive Behaviour Workshop shown a need for improved guidance for The Positive Behaviour Workshop, part our clubs and members. Many ASA clubs of the Attitudes in Sport: Make Yours have provided excellent support to their Count campaign which offers support and swimmers and their parents in this very guidance for clubs to identify and address difficult area. New guidance in this area the negative behaviour of all who take part will form part of Wavepower 2016-2019, to in our sport continues to receive positive be launched in December 2015, and is also feedback from attendees. Anyone within available on request. aquatics can attend the workshops with the overall aim of helping clubs to improve Wavepower 2016-2019 LEADERSHIP the experience for our young members. This will include updated guidance around It is hoped that clubs will actively engage To be the best managed the challenging areas of social media with this resource to ensure that their and electronic communication, as well young members enjoy a positive and Governing Body in England as new advice and guidance to clubs on enjoyable experience at whatever age how to react, record and report incidents or ability. involving the taking of, sharing of and request to send indecent images. 32 LEADERSHIP THE ASA ANNUAL REPORT 2014/2015 33

Facilities The industry is changing and pool owners This year also are looking for new solutions to the way saw the completion they procure and operate swimming of the nationally significant facilities. It remains apparent that East Manchester Leisure Centre. swimming facilities have a very important Developed in partnership with role to play in the healthy lifestyles of the Manchester City Council, Manchester City nation. The public sector, which serves Football Club and Sport England, this most of our swimming clubs, is continuing community facility is part of a regeneration to develop new facilities to replace the old, programme providing state-of-the-art unattractive and inefficient stock. facilities for the community, containing a 25m eight lane pool and 21m x 8m learner Often, this replacement is as part of a pool. This facility then transforms into rationalisation strategy which results in a water polo pitch to full international fewer but larger facilities. This can be an specification (35m x 21m) through the effective solution, but does require a great use of bulkheads and movable floors. It deal of strategic planning to ensure that is also the first example of a pool with communities are not left without access two temperatures in the same body of to water space. The public sector, having water, increasing the benefits to the entire lagged behind the commercial sector in In 2014/2015 swimmer pathway. swimming pool construction over the 20 years leading up to 2010, are now The ASA Facilities team is currently replacing facilities at a much higher rate involved in 71 projects that are defining than that of the commercial sector. the strategic case to develop new pools and 68 projects where new pools are being swimming The education sector has seen a number designed or constructed. pools were of pools developed, especially in the built independent school and university Policy Defining Research sectors, where the need to enhance As the ASA Facilities team has an the student experience is increasingly 44 important role in defining and influencing important. Indeed it is these sectors policy, a programme of research that are planning the nation’s next 50m commenced to better inform and influence swimming pools. The ASA Facilities team These pools were split by the following ownership categories: key decision makers. The findings of this has been engaged with six organisations research will be published in 2015/16 planning 50m pools, four of which are Public Education Commercial and the programme extended into other educational institutions. The 50m pool important areas over the coming months. pools on pools on being built by Nottingham City Council pools on commenced on site during the year, under The important roles we play with the six sites six sites 17 sites six six review and we look forward to seeing the Pool Water Treatment Advisory Group 32 two of which are none of the pools are World Cerebral Palsy Games taking place (PWTAG), the BSi working group for with 17 x 25m swimming 25m pools 25m in length in the pool in the summer of 2015. swimming pools, and health and safety pools (4 x 8 lane, for the industry, is ongoing. 10 x 6 lane, 3 x 4 lane) 34 LEADERSHIP THE ASA ANNUAL REPORT 2014/2015 35

Partnership Provider Programme Risk Management Since 2012, the ASA’s Partnership Provider in England to attract, retain and grow the The ASA has an established risk • Provision of advice and guidance to all Programme (PPP) has helped to develop number of people taking part in regular management strategy and framework areas of the organisation relationships with the industry by aquatic activities’. embedded in all operations, teams and • Undertaking of audits to monitor supporting the operators in all parts of functions. The organisation continues The PPP has helped operators to look at compliance their business. This in turn helps to maintain strategic and operational how they can use their water space more support the ASA’s objective to risk registers to identify and monitor key • Processing of Subject Access Requests efficiently to meet the needs of the sport ‘maximise the effective risks which threaten achievement of the (SAR) made under the provisions of the and the community. use of water space organisation’s aims and objectives. legislation It also uses expertise from the Learn to • Management of complaints procedures The ASA has a structure and process Swim, Club, Facilities, Insight, Health to help identify, assess, evaluate, • Management of relations with the and Wellbeing and Marketing and There are manage and report organisation risks. Information Commissioner’s Office and Communications teams, working with The operational risk register allows other external bodies operators to develop an Aquatic 3,667 departments to monitor risks that • Promotion of awareness of data Improvement Plan that puts the facilities threaten the achievement of their annual protection compliance matters and the consumer at the heart of with pools in operational plan and to escalate risks to provision of training where necessary the delivery. England the senior leadership team. The strategic • 2015 will see the introduction of 30 risk register allows the senior leadership minute Club Workshops via WebEx. team to monitor and act on risks that Results of the threaten the achievement of the overall Internal Control Framework aims and objectives of the organisation. 2014 Operator Survey Effective corporate governance remains The organisation has a business continuity key to the ASA. Business controls are plan which is in constant review to reflect of respondents report reviewed on an ongoing basis by the changes in the organisation’s risk profile. an increase in value internal audit function. The organisation has benefited from the internal audit 40 Support and partnership Data Protection activity in highlighting gaps in the existing % working were the top We are building a consistent level of control framework. reasons given awareness of the importance of data When this happens an associated action protection and privacy among the plan is put in place to strengthen the Two thirds of those who have a The ASA has workforce. A consistent and common control framework, including reducing relationship with the ASA believe the brand understanding of the organisation’s fraud risks, governance issues, and is fundamental to their organisation (as it established data protection and privacy other matters highlighted by the senior highlights a good quality service) policies and procedures are being leadership team; the Audit, Risk and delivered, together with specific guidance Probity Committee; and Group Board. on how to follow them. The following achievements have say it is also a During 2014-2015, the plan was reviewed been made: 761sites under a PPP agreement and a number of key areas have been fundamental brand • Delivery of the 2014/15 internal identified. The headline achievements and 48 for their customers audit plan priority areas are as follows: % • Quarterly assurance reports to the Audit, • There has been a steady increase in data Risk and Probity Committee protection queries coming through That’s 20% of operators surveyed stated • Internal audit reports and associated • Development and maintenance of of all sites in the country action plan for each audit assignment that they are receiving or policies and procedures designed • 2015/16 internal audit plan approved by under an agreement as would want to receive bespoke to ensure compliance with the Data 80 the Audit, Risk and Probity Committee. of 31 March 2015 % advice and guidance from Protection legislation the ASA 36 LEARNLEADERSHIP TO SWIM THE ASA ANNUAL REPORT 2014/2015 37

The website swimming.org tickets has an average of 2014-2015 Event Stats Over 400,000 visitors per month 20,000

national events were tickets were sold tickets 20successfully delivered

providing a competition These events could not platform for over have been delivered without the support of over

6,000competitors

Events 500 volunteers and officials Sport England Self-Assurance We continue to reach out to The ASA achieved a green traffic light A social media fans through live streaming and score for Sport England Self-Assurance. On platform and online dedicated event hubs which enable the basis of the self-assurance statement magazine, AquaZone, supporters to keep up to date with all submitted, and the evidence provided to dedicated to 9-15-year-old Category of the action. The ASA National Swimming support the statement, there is reasonable 2 members, has been launched and is Championships reached out to the biggest governance with a financial control proving popular with young athletes. audience yet with a record number of spectators framework in place. Developed in conjunction with the ASA visiting Ponds Forge. The event live stream legal department and supported by received a huge 38,799 unique views with 58,000 Website CPSU, the secure, fully device-responsive unique visitors to the event website. magazine not only offers members great Swimming.org continues to enjoy very content and competitions but has helped Marketing and Communications high levels of unique visitors. Our job us lower costs associated with the paper advertising service, Careers in Aquatics, The ASA Marketing and Communications team There has been a particular focus this year on magazine version of AquaZone by continues to go from strength to strength, has continued to implement campaigns to increasing the quality and visibility of our online £65,000 a year. delivering over £60,000 income per support all of the objectives outlined in this presence. Regular features and news stories year to support our wider objectives, Finally, a new approach to the report. Notable activity has included the launch highlighting all aspects of the organisation have while offering ASA affiliated clubs a free development and the future of the website of the 2014 School Swimming Charter and the helped to significantly increase engagement advertising option to secure quality staff is helping us engage better with members launch of the ASA Manifesto ahead of the 2015 across all the ASA’s social media channels. and lower their recruitment costs. and boost participation. General Election. 38 LEARN TO SWIM THE ASA ANNUAL REPORT 2014/2015 39

Swimming After a year of consolidation, the newly formed competition window. England Programmes continues to In addition to this, 12 swimmers trained TALENT hone the skills of swimmers and and competed with distinction at the open coaches, a development that is becoming water camp in Majorca in May. more aligned with the approach and Our programme inspires swimmers to aspirations of British Swimming’s World achieve Olympic podium success. We DEVELOPMENT Class Programme. assist up to 400 swimmers a year to Increasing the number of English ‘Most swimmers can’t work harder, what improve skills, raise expectations and they can do is become more skillful’ increase motivation. athletes progressing from England Tim Jones, Head of Performance Pathway, Talent to World Class Programmes British Swimming. Coach Development More than 100 coaches attended our We do this by: camps. They gained great insight into skill • Providing an environment that will development and acquisition. We also promote long term development, provide coach development opportunities based on outstanding foundation skills, through the club visit schedule. aerobic development and four stroke Lindsay Dunn ran the national coach efficiency, in line with the swimmer’s age symposium dealing with the coaching and ability, to enable participation at the process, swimmer maturation, physiology 2020 or 2024 Olympic Games and the psychology of training. • Providing up-to-date, progressive Mike Parker brought 15 development and innovative swimming education coaches to attend specific seminars where to ensure that our swimmers, they heard examples of good practice. coaches, support staff and parents are knowledgeable, well informed and Fred Furniss led eight coaches through independent the Performance Coach Development • Providing a seamless link between Programme. Candidates then created their county and regional bodies and British individual performance plan specifically Swimming’s World Class programme tailored to their coaching aspirations. at the centre of a fully aligned Di Eliott held two one-day seminars cohesive pathway for physiotherapy and strength and • Identifying swimmers through selection conditioning coaches. and profiling, and facilitating monitoring to record progress along the swimming pathway. We assist up to Athlete Identification and Development In October and November, England Programmes ran eight development days involving 350 swimmers. Subsequently, 120 swimmers were invited to attend one of three stroke camps. 400swimmers a year Finally, as part of the international to improve skills, development of these athletes, 40 pool raise expectations and swimmers went to Italy to compete within increase motivation 40 LEARN TO SWIM THE ASA ANNUAL REPORT 2014/2015 41

Water Polo

Regional Training Centres (RTCs) Coach Education Programme The RTCs have gone from strength to Now into its fourth year, the coach strength with over 500 players attending education programme has spread to the weekly programmes at 17 venues regions in order to deliver a standardised Para-Swimming throughout England. Players are coached approach by following the ASA Water Polo fundamental skills to enhance their first Development Manual. Four regions and The ASA Para-Swimming team delivers step on the talent pathway. over 50 coaches have gained valuable both nationally and regionally. insights from Paul Metz, coach to the National Training Camps Activity has included induction days Dutch Olympic gold medal winners in for all the swimmers selected for the Seven monthly domestic camps and Beijing 2008. Talent Programme, zonal camps, where additional overseas camps have seen the focus is on swimming skills, and the national programme flourish with CASE STUDY | Complete Progression CASE STUDY | One to watch! the youngest ever squads assembling regional training days. Additionally, talent Rebecca Kershaw started playing water in Cardiff for training weekends and identification and development days have Eleanor Robinson was selected from polo at Lancaster City Swimming and game play. The under 13s have already been delivered to help ensure teachers the Talent Programme and invited on to Water Polo Club at 12 years old, and enjoyed trips to Hungary and Spain to and coaches are trained to work with the World Class Potential programme progressed through the regional teams Image: Mark Pain Image: gain experience of continental travel para-athletes. in October 2014. Ellie started learn to to eventually represent . swim lessons at the age of four and and opposition. Partnership Working She dedicated over 10 years of her life to moved directly into Northampton SC National Water Polo Academy – Millfield playing water polo and was lucky enough In the continuing attempt to identify (a mainstream club) two years ago. to work with some of the best coaches and Andrei Iosep, Romanian Olympian and new swimmers, the ASA Para-Swimming team managers in the country. Officers work in partnership with She was invited on to the England senior British men’s coach, was the star numerous organisations to maximise the Talent Programme; Spotlight. Within attraction at Millfield. Andrei was able to Whilst competing at junior international impact of the projects delivered. seven months Ellie had then moved on impress on the youngsters the importance level, Beckie was also involved in the to the Development level of England of fundamental skills, in and out of Advanced Apprenticeship in Sporting of talent Programmes, and, in October 2014, was the water, in preparation for top level Excellence (AASE) programme which 90% swimmers attended selected for British Para-Swimming World performance. Talks on nutrition, lifestyle, provided the skills to balance her the highlight of the year – National Class Podium Potential. drug awareness, and injury prevention performance and lifestyle, whilst were delivered daily to the 140 plus continuing with her education. ‘I chose to Paralympic Day in August along Confidence and Belief with 22 coaches players at the five day camp. Staff were continue with my education alongside my The England Talent Programmes really also able to study for their UKCC coaching training,’ she says. ‘The AASE programme On the same day, the ASA Disability Talent inspired her and gave her confidence and team manager certificates. was pivotal in enabling me to succeed in team delivered a Talent ID session with all and belief, and the opportunities offered both water polo and my education’. those attending either signposted to a club helped her to progress. She really enjoyed or learn to swim programme. We were able meeting others on the programme and has Beckie made the senior squad and played to fast track a visually impaired swimmer made some really good friends. in the London Olympics but, after she who has since been classified and is now finished playing, she was keen to give The highlight of the year was attendance on the pathway. back something to the sport, and repay all at the National Paralympic Day where Ellie those who helped her as an athlete. was exposed to intense coaching and then had the opportunity to watch the elite. She was then offered the chance to become a team manager on the Her best competition experience was the England Talent programme. ASA Summer Nationals where she relished ‘This was a perfect fit,’ the pressure of heats and finals and the she says, ‘so I took fact that she was with her peers. on the role and I Ellie’s ultimate goal is to be selected to enjoy supporting Eleanor Robinson swim for GBR in Rio and/or Tokyo. Rebecca Kershaw the athletes’. 42 TALENT DEVELOPMENT 43

Synchronised Swimming Diving Synchronised swimming in England has We have 42 athletes working within the Selection events for the Talent gone through a very challenging period programme. All athletes train with their Squads include the Talent Games and but the athletes, parents, and coaches club programmes but we have managed National Assessment Camp. The Talent remain fully engaged in the sport, not just to continue running a condensed four-day Games provide an opportunity for divers at the elite level but within the clubs in centralised programme for the duet, as aged 9–11 to be selected to the Talent the England Talent programme. they work towards qualification for the Zone Programme. Divers are invited The 2014 squads are: Rio Olympics. to The National Assessment Camp Boys – following performances at the Elite Junior City of Sheffield Diving The all-English squad has done extremely Championships. Following the assessment well to qualify for the European Games Girls – Star Diving camp, successful divers are invited in Baku, and had the 5th highest overall Overall – City of Sheffield Diving on to either the National Talent Squad score, which was the target place. Level 3 – or Talented Athlete Scholarship Talent National Programme Junior Squad, The Age Group and Development Squads Scheme (TASS) Squad. Fifteen divers have been selected to the were selected in December 2014, with 15-18 years Little Rippers School Testing National Squad following the Elite Junior Beacon Club coaches Louise Ross Championships. Level 2 – Age Group (Rushmoor) and Sarah Speers (City of Funding for the 2014-2015 season was Squad, 13-15 years Leeds) heading up the coaching for the awarded to four clubs (Luton, Leeds, Talented Athlete Scholarship Age Group Squad. Maria Shortman (Bristol Harrogate and Southampton) allowing Scheme (TASS) Level 1 – Development Squad Central) delivers the Development Squad them to go into schools and test for the Ten divers have been allocated TASS training and runs the Coach Development diving stars of the future. It also helps the funding at Talented Athlete Centres in In June 2014, two squads competed in Programme. clubs to create a talent squad within their Leeds, Sheffield, London, Southampton, programme with the aim of attending Croatia; an age group team aged 13-15 2014-2015 Regional Beacon Squads Hertfordshire and Reading. Two domestic and a junior team aged 15-18, and both the Talent Games. The Talent team are camps have taken place in Plymouth and 2014 was the first year of the regional won their respective events. Isabelle currently in an application process to Leeds with a planned pre-season training Beacon programmes. The lead Beacon Thorpe and Kate Shortman won the expand the programme, enabling clubs to camp in Rijeka, Croatia. coaches delivered a similar syllabus as duet competition; their first time on the reach a larger number of school children the England programme to their selected international stage. across the country through a National Performance Standards Pathway athletes. The programme was a great START Diving week. At the 2015 Junior Elite Championships, In September 2014, the England Talent Age success, many of the athletes scoring well a new performance standard was Group Squad competed at the prestigious Talent Zone Programme at the targeted competitions, improving introduced for British team selections. Mediterranean Cup. The standard was on test results and obtaining places at the Twelve English divers were selected The ‘A’ standard, based upon medal exceptionally high and the team secured England trials in December. The athletes on to the Zone Squad from the Talent scores at European level, and the current a solid 10th place out of 16 countries. train with the host Beacon Club a number Games 2014. Each of the seven camps ‘B’ standard, equivalent to 6th place in The duet were the youngest of times throughout the year. has a specific theme that the divers will Europe. At the championships, 14 girls pair and finished in a very The programme has evolved for 2015. The complete over two years. and 10 boys achieved the ‘B’ standard on creditable 12th place new batch of athletes was chosen after the 51 occasions and, of these divers, nine out of 22. Talent Games England talent selections. Athletes, aged girls and six boys went on to achieve the The Diving Talent Games tests the best 9-12, are training along the same lines as ‘A’ standard on 28 occasions. diving talent in the country across a series 2014 but, this year, Bristol will host the of physical and technical competitions. Of the 24 divers achieving the ‘B’ standard, first Beacon Games. All regional Beacon For the second year running, the Games 14 are current England Programmes and athletes will take part in the regional were held at Luton Inspire Sports Village TASS divers, eight are GB Podium Potential Beacon programme with the in November. Divers competed for and two are non-programme divers. overall highest average individual honours in the Combined score winning the Of the 15 ‘A’ standard divers, seven are Dryland, Combined Pool and the All Round championships. current England or TASS divers, seven Winners. There were also team trophies for are GB Podium Potential and one is a girls, boys and overall champions: non-programme diver. 44 LEARN TO SWIM THE ASA ANNUAL REPORT 2014/2015 45

The ASA would like to acknowledge the The English divers’ 10 medals (four gold, outstanding success of English swimmers three silver and three bronze) left them and divers at the 2014 Commonwealth top of the medal table ahead of Canada COMMONWEALTH Games in Glasgow, and also the part and Australia whilst England’s 10 gold played by British Swimming and medals for swimming equalled their Commonwealth Games England in the best ever gold medal tally and 28 in total GAMES 2014 team’s medal tally. left them second on the medal table behind Australia.

England Diving Results

Gold Jack Laugher 1m springboard Jack Laugher and Chris Mears 3m springboard synchro Rebecca Gallantree and Alicia Blagg 3m springboard synchro Tom Daley 10m platform Silver Sarah Barrow and Tonia Couch 10m synchro Jack Laugher 3m springboard Tom Daley and James Denny 10m synchro Bronze Oliver Dingley 3m springboard Nick Robinson-Baker 3m synchro and Freddie Woodward Hannah Starling 3m springboard

3 Silver 3 Bronze Medals 4 Gold Medals Medals 46 COMMONWEALTH GAMES THE ASA ANNUAL REPORT 2014/2015 47

England Swimming Results

Gold Ben Proud 50m butterfly 22.93 BR Ben Proud 50m freestyle 21.92 (semi-final 21.76 BR, GR) Chris Walker-Hebborn 100m backstroke 53.12 GR Fran Halsall 50m freestyle 23.96 BR, GR 100m breaststroke 58.94 BR, GR Siobhan-Marie O’Connor 200m IM 2:08.21 BR, GR Fran Halsall 50m butterfly 25.20 BR, GR Sophie Taylor 100m breaststroke 1:06.35 BR Oliver Hynd SM8 200m IM 2:26.94 Men’s 4x100m medley relay 3:31.51 GR (C Walker-Hebborn 53.40, A Peaty 58.59, A Barrett 51.02, A Brown 48.50) Silver Aimee Willmott 400m IM 4:33.01 Siobhan-Marie O’Connor 200m freestyle 1:55.82 Siobhan-Marie O’Connor 100m butterfly 57.45 Aimee Willmott 200m butterfly 2:08.07 Adam Peaty 50m breaststroke 26.78 BR Lauren Quigley 50m backstroke 27.69 Stephanie Slater S8 100m freestyle 1:05.73 Thomas Hamer S14 200m freestyle 2:00.27 Women’s 4x100m freestyle relay 3:35.72 BR (S O’Connor 54.06, F Halsall 53.17, A Smith 53.88, R Turner 54.61) Women’s 4x100m medley relay 3:57.03 =BR (L Quigley 1:00.17, S Taylor 1:06.39, S O’Connor 57.89, F Halsall 52.58) Bronze Andrew Willis 200m breaststroke 2:09.87 400m freestyle 3:44.58 BR Liam Tancock 100m backstroke 53.75 Liam Tancock 50m backstroke 24.98 200m breaststroke 2:25.00 100m backstroke 51.93 Men’s 4x100m freestyle relay 3:16.37 (A Brown 49.47, J Disney-May 48.81, A Barrett 49.04, B Proud 49.05) Women’s 4x200m freestyle relay 7:52.45 10 Silver 8 Bronze (S O’Connor 1:57.19, A Maughan 1:59.53, E Faulkner 1:58.08, R Turner 1:57.65) Medals 10 Gold Medals Medals

BR – British Record, GR – Games Record 48 THE ASA ANNUAL REPORT 2014/2015 49

Health and Participation KEY Measure Target Actual Disability 445,382 401,600 16-25 strategic outcome 542,517 478,000 PERFORMANCE 26+ strategic outcome 2,435,695 2,211,200 INDICATORS Learn to Swim Measure Target Actual % of schools providing school swimming in line with ASA school 65% 78% Health and Participation swimming recommendations Measure Target Actual Number of National Curriculum Training Programme candidates 2,600 2,874 Number of participants aged 14-25 swimming 1 x 30mins per week Number of primary school teacher training venues delivering the ASA 542,517 527,400 12 12 based on Active People Survey National Curriculum Training on Swimming Number of participants aged 26+ swimming 1 x 30mins per week National average KS2 swimming attainment level 53% 55% 2,435,695 2,379,800 based on Active People Survey Number of pools delivering the ASA Learn to Swim Pathway 696 718 Number of participants aged 14+ with a disability swimming 445,382 438,800 1 x 30mins per week based on Active People Survey Workforce

Increase in national throughput data from 2.19% 3% 1.21% Measure Target Actual Aquatic Improvement Plans in place four months after signing PPP 50% 47% Number of Level 1 (L1) qualifications awarded 5,091 5,808 from baseline of 50% Number of Level 2 (L2) qualifications awarded 3,603 3,241 PPP partners delivering increase in disability participation 15 2 Number of Level 3 (L3) qualifications awarded 100 55 Number of operators with a signed PPP from baseline of 88 121 126 Number of CPD certificates awarded 7,635 6,790 Number of sites under PPP agreement from baseline of 456 952 761 Number of Level 1 courses run by IoS 300 312 Number of operators with a developed Aquatic Improvement Plan Number of Level 2 courses run by IoS 214 199 85 92 from baseline of 41 Number of learners enrolled onto Level 3 courses run by IoS 60 34 Number of apprenticeships recruited 417 380 Note: The target and actual number of participants aged 14-25 swimming 1 x 30mins per week in Success rate of apprenticeships – employed 73% 69% Year 1 (2013/14) became participants aged 16-25 as the age changed in year 2 (2014/15). Success rate of apprenticeships – AASE 90% 85% The target of 300 additional participants per PPP site will be measured on a site by site basis and reported on a site by site basis. The target will change as additional sites sign up to PPP and complete the Aquatic Improvement Plan. 50 KEY PERFORMANCE INDICATORS THE ASA ANNUAL REPORT 2014/2015 51

Clubs Talent – Swimming Year 2 YTD Measure Target Actual Measure Target Actual Number of swimmers on the ETP who achieve the Number of Satellite clubs 26 23 8-12 17 World Class programme pool or open water consideration standard Number of participants in Satellite clubs 416 332 Number of swimmers selected to the ETP 320-360 360 Number of Beacon programmes 20 20 Number of swimmers selected to Phase 2 of the ETP 100-120 132 Swimming Number of swimmers selected to Phase 3 of the ETP and eligible for an Number of athletes engaged within all Beacon programmes* 358 615 30-40 40 enhanced camp and competition exposure Number of athletes engaged with England Talent Programmes (ETP) 36 32 % of Phase 2 and Phase 3 swimmers from previous year’s ETP athlete within all Beacon programmes* pool that return to these levels of the programme or progress on to 65% 63% Number of category 2 members across the wider Beacon network 5,676 6,742 World Class Number of clubs engaged in the network 35 43 Number of ETP coaches engaged in formalised NGB led talent pathway 8 23 Number of Beacon athletes competing at junior international level 51 37 coach CPD programme Diving Talent – Synchro Number of athletes engaged within all Beacon programmes* 250 252 Number of athletes from Level 3 of the ETP who are selected for the GB * 1-2 6 Number of athletes engaged with ETP within all Beacon programmes 17 18 Junior Squad Number of category 2 members across the wider Beacon network 469 700 Number of athletes on the ETP at three distinct levels to include a 20-32 42 Number of clubs engaged in the network 20 20 minimum of five at each level Number of Beacon athletes competing at junior international level 22 15 Number of athletes who progress a level within the ETP 3-7 9 Synchro Number of talent programme contact days for swimmers at L3 of the ETP 20-25 50 Number of athletes engaged within all Beacon programmes* 200 215 Number of athletes engaged with ETP within all Beacon programmes* 20 32 Talent – Para-Swimming Number of ETP swimmers who achieve consideration standards for Number of category 2 members across the wider Beacon network 208 371 5-7 9 World Class Disability Swimming programmes Number of clubs engaged in the network 17 34 Number of swimmers involved and supported through 40-50 59 Number of Beacon athletes competing at junior international level 16 10 the ETP Tiers 1 and 2 Water Polo Number of potentially talented swimmers who obtain a classification 50-60 101 Number of athletes engaged within all Beacon programmes * 197 446 Number of athletes engaged with ETP within all Beacon programmes* 20 48 Talent – Diving Number of ETP divers achieving benchmark qualification standards for Number of category 2 members across the wider Beacon network 268 332 7 14 European Junior Championships team Number of clubs engaged in the network 26 25 Number of ETP divers who progress onto World Class Podium Number of Beacon athletes competing at junior international level 24 15 1-3 2 Potential programme Number of accredited swim21 clubs – Essential 533 496 Number of divers engaged on four tier English Talent (ET) pathway – L1 100-140 103 Number of accredited swim21 clubs – Network 15 9 Number of divers engaged on four tier ET pathway – Level 2 24-32 26 Number of swim21 Performance Environments 8 2 Number of divers engaged on four tier ET pathway – Level 3 8-10 15 * (daily and regional accumulative) Number of divers engaged on four tier ET pathway – Level 4 2-4 10 Number of divers achieving core test standard aged 13-14 years 6-8 11 Number of ETP coaches who engage in the Diving Coaching Certificate 4-5 0 UK Coaching Certificate (UKCC) Level 3 qualification 52 THE ASA ANNUAL REPORT 2014/2015 53

Investment FINANCIAL Participation Talent £0.4m £2.0m £0.7m £0.5m Other Regional and National Swimming OVERVIEW (2014: £0.4m) Field Teams competitions (2014: £0.4m) (2014: £2.1m) (2014: £0.8m) Full details of the financial results are contained in the Report and Consolidated Financial Statements found at www.swimming.org/ Income asaannualreport £5.9m £2.6m £2.2m £4.7m (2014: £6.2m) (2014: £2.5m) Surplus Other Sport England (2014: £2.6m) Funding The operating surplus for the year was £2.0m (2014: £5.0m) Marketing and £1.0m (2014: £0.45m) driven by active £0.6m control of discretionary expenditure. Promotion Clubs and Beacon The surplus will be utilised in 2015/16 (2014: £2.2m) £0.5m (2014: £0.9m) Beacon to fund the reduction in funding from £0.3m £0.2m (2014: £0.5m) £0.7m Sport England to ensure we continue to Health and £0.6m Disability Other Disciplines deliver on our measures of success. Wellbeing Learn to Swim (2014: £0.3m) (2014: £0.5m) (2014: £0.2m) (2014: £0.4m) Income Income reduced slightly in the year £20.3m from £20.8m to £20.3m due to an (2014: £20.8m) Courses and Qualifications Central Costs anticipated reduction in Sport England funding and a reduction in management £0.3m charges for services provided to British £0.6m £4.6m Depreciation Swimming. We continued to see growth Other Business Support (2014: £0.3m) in our Commercial and Merchandise and (2014: £0.7m) Costs Membership income. £5.8m £3.3m (2014: £5.4m) Courses and Membership Qualifications Investment (2014: £3.2m) (2014: £5.8m) Investment was largely consistent to prior year in support of our measures of success – ensuring every child learns £4.8m £6.0m to swim; increasing the number of £4.3m Commercial and (2014: £4.7m) (2014: £6.9m) people participating more regularly Merchandise and increasing the number of medals (2014: £4.2m) on the world stage despite the reduced income noted above. During the year we £1.8m £2.4m actively controlled our Business Support £1.1m AASE Training courses and Governance costs to enable future Commercial and (2014: £1.7m) (2014: £2.3m) investment towards our measures Merchandise of success. (2014: £1.2m) THE ASA ANNUAL REPORT 2014/2015 55

SPONSORS & SUPPORTERS

The ASA is grateful for the generous sponsorship and support, made in a variety of ways, from many companies and organisations.

THANK YOU

The ASA Boards’ members wish to thank all the officers and members of the management groups, the teachers, coaches and tutors, the organisers and officials at national events, and many local authorities and leisure service departments who work in partnership with the ASA, providing facilities and administrative help in staging events. Our particular thanks to the many volunteers who generously give their time and effort for the good of our sport. Thank you, also, to all contributors to this report. This document is also available in HTML format at www.swimming.org/asaannualreport

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