ARENA Media Handbook Berlin 2014
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#arenalovesberlin ARENA MEDIA HANDBOOK BERLIN 2014 www.arenawaterinstinct.com #arenalovesberlin INDEX Welcome from the Arena team to the LEN European Swimming Championships! 1 Arena Elite Team 2 - 12 Arena Elite Team competition schedule 13 - 14 Berlin welcomes the Arena Powerskin Carbon and Powerskin R-Evo familes 15 - 17 Berlin by numbers 18 - 19 Casa Arena 20 - 21 Arena Fall winter ‘14 collection 22 Enter in the social Arena world 23 3 BERLIN_2014_ARENA PRESS OFFICE [email protected] - +39 334.6879249 - Join the community at arenawaterinstinct.com #arenalovesberlin WELCOME FROM THE ARENA TEAM TO THE LEN EUROPEAN SWIMMING CHAMPIONSHIPS! As a long-standing technical sponsor of Europe’s governing body, arena has a keen and vested interest in Berlin 2014, and looks forward to continuing the company’s successful partnership with LEN in this 32nd edition of the continent’s premier aquatics event. Leading the arena charge will be 22 Elite Team athletes and 12 national federations, with 9 current world record holders among the arena athletes contesting 42 swimming events from 18th-24th August. Among these champions will be recent world record breaker Sarah Sjöström from Sweden, England’s Fran Halsall fresh from her Commonwealth Games triumphs, and the Hungarian trio of Katinka Hosszú, Daniel Gyurta, and László Cseh defending the seven European titles they hold between them. Rūta Meilutytū of Lithuania and Vladimir Morozov of Russia will be looking to add maiden European titles to their growing list of successes, while France’s Yannick Agnel will be hoping to regain the 400m freestyle title he first won in 2010. Veteran Swede Therese Alshammar returns to major international competition hoping to add to her 10 European titles, while fellow Scandinavian Lotte Friis from Denmark will contest the long-distance freestyle events. During the preceding week, from 13th-17th, the host nation’s open water champions Thomas Lurz and Angela Maurer will don their three diamond suits in pursuit of still greater accolades, while the divers take to their boards on the same schedule as the swimmers. For the first time at a European Championship, arena’s new Powerskin Carbon Flex swimsuit will feature alongside its “sibling”, the highly successful Carbon Pro, while the R-Evo+ ranges will take to both the pool and the open water. While the arena brand will be most visible through its Elite Team and federation swimmer performances in the pool, the company’s physical presence in Berlin will be centred around its customary hive of activity – Casa Arena – where guests, athletes and friends are welcomed into an atmosphere that is at once convivial, stimulating, and distinctive. Naturally, ongoing updates, observations, comments, and items of interest and curiosity will pepper the social networks to keep everyone up to date, so be sure to keep tabs on the three diamond trail for the latest in all things Euro swimming. Stay tuned for all race results and happenings from Berlin www.arenawaterinstinct.com @facebook.com/arenapeople @twitter.com/ArenaPeople @Instagram.com/arenawaterinstinct.com 1 BERLIN_2014_ARENA PRESS OFFICE [email protected] - +39 334.6879249 - Join the community at arenawaterinstinct.com #arenalovesberlin ARENA ELITE TEAM BERLIN EVENTS: 50m breast. “A little fish with a ram’s character” (according to her father), Ruta started swimming at the age of 7 in her home town of Kaunas to become water safe and to address her back problems. She moved to Plymouth, England with her family when she was 13, where, under the guidance of coach Jon Rudd, she burst on to the global scene with her 100 breaststroke gold at the 2012 London Olympics. MAJOR RESULTS: 2012 Olympics 2012 Olympics - gold: 100m breast; 2013 World Champs - gold: 100m breast, silver: 50m breast; 2012 World SC Champs - gold: 50m & 100m breast, silver: 100m IM; 2013 Euro SC Champs - gold: 50m & 100m breast, 100m IM. GOALS FOR BERLIN: Hopefully I can do a personal best time in 50 meters breaststroke, but my main goal is to be happy with my performance and know that I’ve given it my 100%. After Berlin I will continue my preparation for the Olympic Games. Ruta Meilutyte @MeilutyteRuta rutameilutyte BERLIN EVENTS: 200m IM, 400m IM, 100m free, 200m free, 400m free, 50m back, 100m back, 200m back, 100m fly, 200m fly, 4x100 free, 4x100m medley mixed, 4x200m free, 4x100m free mixed, 4x100m medley. Known for her prodigious training & competition schedule, the Iron Lady started swimming with her swimming coach grandfather at the age of two, and was training twice a day by the time she was 10. Having spent 6 years with the USC Trojans in Los Angeles, she moved back to Budapest in 2013 with husband-coach Shane Tusup. MAJOR RESULTS: 2013 World Champs - 200m, 400m IM, 200m fly; 2009 World Champs - 400 IM, 200m fly, 200m IM; 2012 World SC Champs - gold: 200m fly, 100m IM, silver: 200m free, 200m IM, bronze: 400m IM; 2012 Euro Champs - gold: 200m fly, 200m & 400m IM, silver: 4x200m free; 2010 Euro Champs - 200m fly, 200m IM, 4x200m free, silver: 400m IM; 2008 Euro Champs - silver: 400m IM; 2013 Euro SC Champs - gold: 200m IM, silver: 100m & 400m IM, bronze: 200m back; 2012 Euro SC Champs - 200m fly, 100m & 200m IM, silver: 400m IM; 2004 Euro SC Champs - bronze: 400m IM. GOALS FOR BERLIN: The main goal for Berlin is to simply get on the blocks for every race and give it everything I have. That way I can walk away knowing I did everything I could regardless of the medal count or final times. Katinka Hosszu @ hosszukatinka hosszukatinka 2 BERLIN_2014_ARENA PRESS OFFICE [email protected] - +39 334.6879249 - Join the community at arenawaterinstinct.com #arenalovesberlin BERLIN EVENTS: 50m fly, 100m fly. With two accomplished butterfly swimmers as parents, it’s no surprise that Evgeny was in the pool by the age of four and ended up focusing on butterfly. Having learned many life lessons growing up in the economically difficult post- communist Russia, he left his beloved Moscow in 2008 for the ADN Swim Project in Italy under coach Andrea Di Nino. MAJOR RESULTS: 2012 Olympics - silver: 100m fly; 2005 World Champs - silver: 4x100m medley; 2003 World Champs - bronze: 50m fly; 2010 World SC Champs - gold: 100m fly, silver: 4x100m medley; 2008 World SC Champs - gold: 4x100m medley, bronze: 50m fly; 2010 Euro Champs - gold: 100m fly, silver: 4x100m medley, bronze: 50m fly; 2008 Euro Champs - gold: 100m fly, 4x100m medley; 2013 Euro SC Champs - gold: 100m fly; 2012 Euro SC Champs - gold: 100m fly, silver: 4x50m free, 4x50m medley; 2011 Euro SC Champs - silver: 100m fly, 4x50m medley; 2009 Euro SC Champs - gold: 100m fly, 4x50m medley, bronze: 50m fly; 2008 Euro SC Champs - silver: 4x50m medley; 2007 Euro SC Champs - silver: 50m & 100m fly, 4x50m medley; 2005 Euro SC Champs - silver: 100m fly. GOALS FOR BERLIN: The goal is always cool - get fun from this challenge and listen to the Russian anthem. evgeny.korotyshkin @EKorotyshkin ekorotyshkin BERLIN EVENTS: 50m free, 100m free, 4x100 free, 4x100m medley mixed, 4x100m free mixed, 4x100m medley. Growing up in Siberia, Vladimir started swimming as an eight year old, and at the age of 14 he moved with his mother to Los Angeles. His impressive results as a schoolboy in Torrance earned him Swimming World’s 2010 US Male High School Swimmer of the Year award, following which he won an athletic scholarship to USC, where he trains under coach Dave Salo and studies economics. MAJOR RESULTS: 2012 Olympics - bronze: 4x100m free; 2013 World Champs - silver: 50m free, bronze: 4x100m free; 2012 World SC Champs - gold: 50m &100m free, silver: 4x100m medley; 2013 Euro SC Champs - gold: 50m & 100m free, 100m IM, 4x50m free, 4x50m medley, 4x50m mixed free, 4x50m mixed medley; 2012 Euro SC Champs - gold: 100m free, 100m IM, silver: 50m free, 4x50m free, 4x50m medley, 4x50m mixed free, bronze: 50m back. GOALS FOR BERLIN: To repeat my success in the European Short Course Championships last winter (3 individual & 4 relay gold medals). Vladimir Morozov @v1addy v1adm 3 BERLIN_2014_ARENA PRESS OFFICE [email protected] - +39 334.6879249 - Join the community at arenawaterinstinct.com #arenalovesberlin BERLIN EVENTS: 50m breast, 100m breast, 4x100m medley mixed, 4x100m medley. Having started swimming at the age of four, Dani won his first competitive race at the age of seven. He was i8nspired as a youngster by meeting Norbert Rózsa, Hungary’s 1996 Olympic 200m breaststroke champion. His brother Gergely is also a fellow Olympian, having competed in London in the 1500m freestyle. Dani is the first swimmer to win three consecutive 200 breaststroke world titles. MAJOR RESULTS: 2012 Olympics - gold: 200m breast; 2004 Olympics - silver: 200m breast; 2013, 2011, 2009 World Champs - gold: 200m breast; 2012 World SC Champs - gold: 200m breast; 2010 World SC Champs - silver: 200m breast; 2012 Euro Champs - gold: 200m breast, bronze: 4x100m medley; 2010 Euro Champs - gold: 200m breast; 2013 Euro SC Champs - gold: 100m & 200m breast; 2011 Euro SC Champs - gold: 200m breast; 2009 Euro SC Champs - gold: 200m breast, silver: 100m breast; 2007 Euro SC Champs - gold: 200m breast; 2006 Euro SC Champs - gold: 200m breast. GOALS FOR BERLIN: The European Championship is a really important stage in the preparation for the Rio Olympic Games. Dániel Gyurta danielgyurta BERLIN EVENTS: 50m fly, 100m fly, 200m fly, 200m IM, 400m IM, 4x100m medley mixed, 4x100m free mixed, 4x200m free, 4x100m medley. Introduced to the pool by his father, who swam in the 1968 & 1972 Olympics, László was the first Hungarian to break the one-minute barrier in 100m backstroke. Coached by György Turi, who’s a dictator when he’s in the pool and a friend out of it, László gets balance in his life through his computer science studies, fishing to relax, and taking photographs to express his creative side.