25% of OBIE Honors Go To OOH Media Companies May 29, 2018

| OAAA

One quarter of the 2018 OBIE Award finalist campaigns were designed by OOH media companies. Of the 155 finalists, OAAA presented one Gold OBIE Award, one Silver OBIE Award, seven Bronze OBIE Awards, and one Craft Award to OOH media companies.

OAAA’s Chief Marketing Officer Stephen Freitas commented, “Each year we see more OOH media companies enter their in- house campaigns. The medium has steadily become known for its exceptional creative, and OOH media companies are hiring top artists to ensure OOH retains its reputation as effectively eye Adams + Fairway Take a Moment catching.”

Adams + Fairway procured 21 Finalist campaigns, including one Silver and five Bronze OBIE Awards. The media company’s Eclipse Live Feed, in which the solar eclipse was displayed live on digital billboards in cities that would only see 80 percent of less totality, earned a Silver OBIE in the Nonprofits & Public Service category and a Bronze OBIE in the Contextual OOH category. Another double award winner was the company’s Take a Moment campaign, earning Bronze OBIE Awards in the Engagement and Nonprofits & Public Service categories. Lamar Advertising David Cassidy Tribute Other OOH media companies earned Finalist recognition in the Nonprofits & Public Service category as they honored local charities. A Bronze award was presented to Lamar Advertising for its remembrance of David Cassidy; Lamar also earned a Finalist certificate for its tribute toTom Petty. Adams + Fairway earned additional finalist recognition for two different creative executions honoring the late Adam West.

OUTFRONT Studios had multiple Finalists in the Nonprofits & Public Service category, including digital creative to remember OOH industry friend Ned Ross, a nationwide campaign to honor Martin Luther King, Jr. Day, and a design to support MADD (Mother’s Against Drunk Driving) as art of OUTFRONT’s OUTreach OUTFRONT Studios Chattahoochie Plastic Surgery PSA initiative. OUTFRONT Studios also took home a Gold OBIE Award for its work with the Taco Fest, along with four additional finalists certificates in the advertising and brand categories for a total of eight OBIE honors.

The Craft OBIE Award for Illustration (one of the four craft awards) was presented to Colossal Media for its hand-painted OOH work with adidas on the Hit This Ground Running, which also won a Bronze OBIE Award in the Retail category. Colossal Media adidas Hit This Ground Running

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Additional OOH media companies to win OBIE Finalist honors include:

All Over Media Indoor Self-Promo (Media)

Clear Channel Outdoor The Sunny Plumber (Consumer Goods & Services) Maryland Science Center 2017 Eclipse (Contextual OOH)

Intersection Abbot Chicago Marathon Plan (Custom Installation)

Kre8 Media Outdoor Advertising Cirque Du Soleil Zumanity Mobile Billboard (Custom Installation)

Reagan Outdoor Advertising Robert J. DeBry & Associates Little Trees (Custom Installation)

All Over Media Self-Promo See all OBIE Award winners at obieawards.org.

Clear Channel Outdoor The Sunny Plumber Intersection Abbot Chicago Marathon Plan

Kre8 Outdoor Cirque Du Soleil Zumanity Mobile Billboard Reagan Outdoor Robert J. DeBry & Associates Little Trees Creative Circle: What Is Your Favorite 2018 OBIE Winner? May 29, 2018

OAAA

OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Cre- ative Committee, asking members:

“This year’s Platinum OBIE Award winner, Spotify, was a spectacular OOH campaign. Which other campaigns stood out for you in this year’s OBIE Awards show and why?”

Eddy Herty, National Creative Director, OUTFRONT Media I love when a local business puts out a campaign that competes on a national level. That to me is the power of OOH… it gives opportunity to all, and it’s up to individual brands to make their message matter. The San Diego Taco Fest, despite being unheard of, did that. They owned who they are and owned their market because of it.

Rob Jackson, Founder, Extra Credit Projects The Stranger Things 2 upside down bus was stand out for us. San Diego Taco Fest Spectacular. Attention getting. No one could possibly miss this! The Great Society for UnTattoo Parlor was also cool: a large tattoo the public could see being removed.

Other notables this year were Visible Distance/Second Sight mountain execution in the Contextual category, the Shepard Fairey Obey Giant campaign, and the Lamar Irma Gives Back initiative. We love these for the relevance and Stranger Things 2 art of it all.

Mike McGraw, SVP of Marketing Solutions, Clear Channel Outdoor A standout for me was Viceland’s Gold-winning campaign in Experiential for Weed Week along with a Bronze for Integrated. Two separate awards but same in-house team/creative strategy/ campaign. Obey Giant Viceland did an amazing job at leveraging simple, bold, and clean creative across various platforms. The message drove awareness for the TV series, generated buzz (pun intended), and maximized the power of OOH. They were committed to delivering a campaign that was extremely difficult to place due to the subject matter but they never gave up and the results speak for themselves with multiple OBIE Awards.

Jay Paul, Senior Art Director, OUTFRONT Media San Diego Taco Fest stands out because it’s just plain ole’ good advertising at it’s core without the help of a prestigious brand name or massive budget for a flashy execution. Unique concept, clever copywriting, and solid execution earned this little client a win amongst Viceland: Weed Week much bigger advertisers.

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Mark Rankin, Creative Director, Lamar Advertising I really loved the San Diego Taco Fest campaign from OUTFRONT Studios. The look and feel completely nailed this meme-loving generation. It was so well targeted in content, relevance, aesthetics, and execution. They couldn’t have done a better job promoting this client.

Mendi Robinson, AVP of Marketing, Lamar Advertising When asked this question, I resorted back to what got my San Diego Taco Fest reaction while sitting in the audience during the OBIE Awards show. When I saw the work for Milwaukee Brewers Baseball Club, it stood out as one of my favorites not only for the beautiful design, but also for the way it made me feel. I felt like I was missing the big game. It made me smell hot dogs and nachos and want to eat peanuts. I’m always a sucker for a good custom installation, especially when coupled with a teaser. The Brewers’ campaign was executed beautifully. They utilized vastly different colors for the before and after designs, which really made it stand out as the first design was gradually removed. Any time you introduce 3D to a market where it’s not prevalent, it gets a ton of buzz. Baseball...billboards....’Merica!

Todd Turner, National Creative Director, Adams+Fairway One of my absolute favorites was the Heinz campaign. First, it’s great advertising because it encourages the viewer to get involved Milwaukee Brewers Baseball Club in finishing the idea. It’s selling ketchup, but there’s no ketchup. That image is supplied by the viewer’s own imagination. Second, it’s a shining example of great out of home in its simplicity and boldness. Third, it was pitched on Mad Men and made its way to real life. Fourth, the agency in the show, Sterling Cooper Draper Pryce, was given credit. So much goodness in this campaign.

Pass the Heinz OOH Around the World Supports Endangered Species Day May 29, 2018

| OAAA

On Endangered Species Day (May 18) and through last week, powerful images of animals at risk from the National Geographic Photo Ark were featured on billboards in 22 countries. This campaign was a global effort to raise awareness about species in decline and to inspire audiences around the world to learn how they can help protect them.

Building upon the OBIE Award-winning #SaveTogether campaign that ran in the United States last year, the National Geographic Society again collaborated with OAAA and its members to broaden the reach of Sartore’s stunning photography while Sumatran Rhinoceros in the United States raising awareness of species at risk. This year, OAAA and FEPE International, the global OOH association, helped recruit OOH organizations in multiple countries to take part in this latest effort.

Participating countries:

1. Algeria 2. 3. Chile 4. El Salvador African Wild Dog in Algeria 5. France 6. Germany 7. India 8. Ireland 9. Jordan 10. Latvia 11. Lebanon 12. Mexico 13. Nigeria 14. Peru 15. South Africa 16. Spain Tasmanian Devil in Australia 17. Sweden 18. Switzerland 19. Thailand 20. The 21. UK 22. USA

Coquerel’s Sifaka in Lebanon May 28, 2018 Page 2

Participating organizations contributed space on thousands of OOH displays including digital billboards, mall kiosks, tram cars, rail station displays, and other DOOH formats. The week-long effort reached more than 100 million people.

“We are thrilled to team up with with the OOH industry to share the majesty and message of the National Geographic Photo Ark with millions around the globe,” said National Geographic Society’s Chief Marketing and Engagement Officer Emma Carrasco. “The combination of Joel’s striking photography and the unique reach of the OOH displays involved in this campaign shine a light on the plight of these amazing creatures and inspire people everywhere to save them.”

The National Geographic Photo Ark, led by photographer Joel Sartore, is a multiyear endeavor to photographically document every species living in zoos and wildlife sanctuaries, encourage action through education, and help save wildlife by supporting on-the-ground conservation efforts. Sartore’s breathtaking portraits motivate people to care about these animals and to do something while there’s still time to protect them. To date, Sartore has documented 8,000 species, putting him two-thirds of the way toward completing the Photo Ark, which he estimates will include Eurpean Mink in Ireland portraits of more than 12,000 species.

The global campaign featured 10 species listed on the International Union for Conservation of Nature (IUCN) Red List as vulnerable, endangered, or critically endangered. While some regions showcased endemic species, all highlighted the Sumatran rhinoceros, one of the most endangered large mammals on the planet.

Global audiences were invited to visit PhotoArk.org to learn more about the species depicted across the digital OOH formats and to find out how they can help protect wildlife and their habitats. Grey Crowned-Crane in Jordan