ASIA PACIFIC PAY-TV DISTRIBUTION 2021

The Future of Pay-TV & Fixed Broadband in Asia ASIA PACIFIC PAY-TV DISTRIBUTION 2021

Definitive report with detailed analysis, data and forecasts tracking Pay-TV & fixed broadband in 17 key markets

HIGHLIGHTS Pay-TV generated US$53 bil. in revenues across A-P in 2020 and is projected by Media Partners Asia (MPA) to grow at 3% CAGR to top US$60 bil. by 2025. IP distribution of video content bundled with broadband is helping to prolong the shelf life of pay-TV channel bundles while also providing a basis for new OTT video services. Pay-TV sector remains robust in markets such as China, Korea and Malaysia and retains scale in Japan. In India and the Philippines, demand for live sports & entertainment channels on TV remains strong, driving the continued growth of low-ARPU DTH satellite platforms. IPTV & broadband have helped Indonesia, Thailand and Vietnam stay afloat following the steady erosion of the DTH satellite sector. Cord cutting will continue in highly penetrated online SVOD markets such as Australia, Singapore and New Zealand.

KEY METRICS (Historical data & projections with MPA proprietary analysis (Full data provided in Excel format)

• Pay-TV Subscribers across Cable, DTH & IPTV • Fixed Broadband Subs by Technology, ARPUs & Revenues • Pay-TV ARPUs & Subscription Revenues • Cable, ADSL & FTTx Platforms • Pay-TV Advertising Revenues • KPIs across 60 Pay-TV & Broadband Operators • Pay-TV Operator Content Costs & Investments • Pay-TV Operator P&L • Pay-TV Channel Affiliate Fees • Pay-TV Operator Packaging & Pricing

2 REPORT COVERAGE – DECODING PAY-TV IN ASIA PACIFIC

17 MARKETS 60+ PAY-TV PLATFORMS

And many more…

3 PAY-TV, FIXED BROADBAND UNIVERSE & COVERAGE

PAY-TV PLATFORMS FIXED BROADBAND COMPANIES AIS • • • Link Net Transvision • AIS • Nippon Telegraph and Telephone Corp. (NTT) Astro Malaysia • • • MNC Vision True Corp • Beijing Gehua • Oriental Cable Beijing Gehua • • • MNC Vision Networks Viettel Telecom • China Cable Network • PCCW (HKT) BesTV • • • MobiTV Vodafone TV • China Mobile • PLDT Bharti Telemedia (Airtel Digital TV) • • • MyTV VSTV (K+) • China Network Systems (CNS) • PTCL Canal+ • • • Nippon Telegraph and Telephone Corp. VTV Cable • China Telecom • SCTV China Cable Network • • (NTT) Wasu Media • China Unicom • Shenzhen Topway China Network Systems (CNS) • • • Oriental Cable WorldCall Telecom • Chunghwa • Singtel Chunghwa • • PCCW (NowTV) • Converge ICT • Siti Networks Cignal TV • • PTCL • D’Live • SK Telecom D’Live • • SCTV • Den Networks • SkyCable Den Networks • • Shanghai Oriental Pearl Media (BesTV) • Foxtel • Spark Dialog TV • • Shenzhen Topway • FPT Telecom • Sri Lanka Telecom Dish TV • • Singtel • Globe Telecom • Starhub D’Live • • Siti Cable Network (Siti Cable) • GTPL Hathway • Taiwan Broadband Communications (TBC) FetchTV • • SK Telecom • Hathway Cable & Datacom • Taiwan Mobile Foxtel • • Sky Net • HCN • Tbroad FPT Telecom • • Sky Network TV • Hong Kong Broadband Network (HKBN) • Telkom Indonesia GTPL Hathway • • Sky Perfect JSAT • i-Cable • Telekom Malaysia Hathway Cable & Datacom • • SkyCable • IndiHome • True Corp. HCN • • Sri Lanka Telecom (Peo TV) • IndusInd Media & Communications Vietnam Posts and Telecommunications i-Cable • • Starhub • J:COM • Group (VNPT) IndiHome • • Sun Direct TV (P) Ltd • Jasmine • Viettel Telecom IndusInd Media & Communications • • Taiwan Broadband Communications (TBC) • Kbro • Vodafone New Zealand J:COM • • Taiwan Mobile • KT • VTV Cable Kbro • • Tata Sky • LG HelloVision • Wasu Media KT • • Tbroad • LG U+ • WorldCall Telecom KT SkyLife • • Telkom Indonesia • Link Net • You Broadband India Private Limited LG HelloVision • • Telekom Malaysia • MNC Vision Networks LG U+ • • 4 DETAILED PAY-TV & FIXED BROADBAND MARKET MODELS

Y/E Dec. 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Cable TV Subs (000) 860 890 990 1,000 970 898 780 700 650 600 550 500 Analog (000) ------Digital (000) 860 930 990 1,000 970 898 780 700 650 600 550 500 SD (000) 860 930 990 1,000 970 898 780 700 650 600 550 500 HD [Note: HD is a subset of SD] (000) 379 434 490 546 570 631 593 561 585 600 630 600 % Change (%) 3.6% 3.5% 11.2% 1.0% -3.0% -7.4% -13.1% -10.3% -7.1% -7.7% -8.3% -9.1% % Cable TV Pen./TVHH (%) 9.7% 9.9% 10.9% 10.8% 10.4% 9.5% 8.2% 7.3% 6.7% 6.2% 5.6% 5.1% Analog (%) ------Digital (%) 9.7% 10.3% 10.9% 10.8% 10.4% 9.5% 8.2% 7.3% 6.7% 6.2% 5.6% 5.1% Net New Cable TV Subs (000) 30 30 100 10 -30 -72 -118 -80 -50 -50 -50 -50 Analog (000) ------Digital (000) 30 70 60 10 -30 -72 -118 -80 -50 -50 -50 -50 % Analog Pen./Cable TV Subs (%) ------% Digital Pen./Cable TV Subs (%) 100.0% 104.5% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Addressable VOD Cable Homes (000) 860 930 990 1,000 970 898 780 700 650 600 550 500 As a % of Digital Subs (%) 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Monthly Unit Buy Rate 1.7 1.7 1.8 1.9 1.9 2.0 2.1 2.2 2.3 2.3 2.3 2.3 Total VOD Units (000) 17,533 19,529 21,412 22,277 22,257 21,429 19,544 18,417 17,785 16,417 15,180 13,919

DVR Cable Subs (000) 622 660 709 736 761 795 818 795 760 730 710 690 As a % of Digital Cable Subs (%) 72.3% 71.0% 71.6% 73.6% 78.5% 88.5% 104.9% 113.6% 116.9% 121.7% 129.1% 138.0%

Average Cable TV Subs (000) 845 875 940 995 985 934 839 740 675 625 575 525 Analog (000) ------Digital (000) 845 895 960 995 985 934 839 740 675 625 575 525 SD (000) 845 895 960 995 985 934 839 740 675 625 575 525 HD (000) 357 406 462 518 558 601 612 577 573 593 615 615 Average DVR Subs (000) 609 641 685 723 749 778 807 807 778 745 720 700

Cable TV ARPU/Month (US$) 83.9 74.3 66.2 57.1 55.2 56.5 58.4 61.0 62.3 63.8 64.9 65.4 Analog (US$) ------Digital (US$) 83.9 74.3 66.2 57.1 55.2 56.5 58.4 61.0 62.3 63.8 64.9 65.4 SD (US$) 65.0 55.7 50.0 42.9 42.9 42.9 42.9 42.9 42.9 42.9 42.9 42.9 HD (US$) 30.6 27.9 21.4 15.7 10.7 10.7 10.7 12.1 12.1 12.1 11.4 10.4 VOD (US$) 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 DVR (US$) 7.0 7.0 7.0 7.0 7.0 7.0 7.0 7.0 7.0 7.0 7.0 7.0 % Change (%) -11.2% -11.4% -10.8% -13.8% -3.3% 2.4% 3.2% 4.5% 2.2% 2.4% 1.7% 0.9%

Cable TV Sub Revenue (US$ mil.) 850.4 797.8 763.0 681.3 652.4 633.7 587.7 541.6 504.8 478.6 447.6 412.2 Analog (US$ mil.) ------Digital (US$ mil.) 850.4 797.8 763.0 681.3 652.4 633.7 587.7 541.6 504.8 478.6 447.6 412.2 SD (US$ mil.) 659.1 598.4 576.0 511.7 506.6 480.3 431.5 380.6 347.1 321.4 295.7 270.0 HD (US$ mil.) 131.4 135.8 118.7 97.7 71.8 77.3 78.7 84.0 83.5 86.3 83.8 76.5 VOD (US$ mil.) 8.8 9.8 10.7 11.2 11.2 10.7 9.8 9.2 8.9 8.2 7.6 6.9 DVR (US$ mil.) 51.1 53.8 57.5 60.7 62.9 65.4 67.7 67.7 65.3 62.6 60.5 58.8 % Change (%) -9.3% -6.2% -4.4% -10.7% -4.2% -2.9% -7.3% -7.8% -6.8% -5.2% -6.5% -7.9%

Cable TV Advertising Revenue (US$ mil.) 204 201 205 191 165 145 118 122 120 118 116 115 % Change (%) -7.5% -1.5% 2.0% -7.0% -13.4% -12.2% -18.6% 3.3% -1.6% -1.7% -1.7% -0.9%

Total Cable TV Revenue (US$ mil.) 1,054 999 967.9 872.0 817.5 778.7 705.8 663.6 624.8 596.6 563.6 527.2 % Change (%) -9.0% -5.3% -3.1% -9.9% -6.2% -4.7% -9.4% -6.0% -5.8% -4.5% -5.5% -6.4%

5 DETAILED DASHBOARD

Market Comparison: Pay-TV Subs and Revenue Country Comparison: Pay-TV Subs and Revenue

CAGR 2020-25 1.4% CAGR 2020-25 2.6% Market Chart Field Market Chart Field Year Chart Field

800,000 70,000 500,000 709,393713,110715,163 687,564700,772 60,390 450,000 429,461 700,000 668,328 58,367 59,574 646,591 60,000 56,894 54,512 54,980 604,809614,649 53,383 53,092 400,000 51,311 600,000 567,913 49,059 47,234 517,067 50,000 45,900 350,000 475,804 42,363 500,000 454,056 300,000 40,000 400,000 250,000 TV Subs ('000) Subs TV - 30,000 200,000 300,000 150,000 127,353

20,000 2020Pay 200,000 100,000

100,000 10,000 50,000 36,211 13,807 14,243 12,304 2,313 1,948 5,575 2,950 610 6,450 689 2,097 6,962 5,355 0 0 0 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

* Includes regional advertising if Asia Pacific is selected Market Comparison: Broadband Subs and Industry Revenue Country Comparison: Broadband Subs and Industry Revenue

CAGR 2020-25 2.1% CAGR 2020-25 2.3% Market Chart Field Market Chart Field Year Chart Field

600,000 100,000 160,000 147,410149,724 87,837 89,334 141,549144,492 86,125 137,565 90,000 84,656 133,682 80,590 82,586 140,000 130,583 500,000 477,850 80,000 76,071 124,408 71,025 115,929 120,000 108,606 70,000 64,618 106,854 400,000 59,620 59,547 98,035 60,000 100,000 91,643 52,136 49,280 50,000 80,000 300,000 40,000 60,000 200,000 30,000 40,000 20,000 100,000 20,000 ('000) Subs 2020Broadband Fixed 42,599 10,000 20,778 22,300 14,900 8,646 2,511 10,000 2,927 1,834 1,705 4,451 1,397 1,110 5,850 10,611 APAC Fixed Broadband Revenuemil.) (US$ Broadband Fixed APAC 0 0 ​, 1, 100% 0 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

* Includes regional advertising if Asia Pacific is selected * Includes regional advertising if Asia Pacific is selected 6 COUNTRY PROFILE

ANALYSIS BY COUNTRY PAY-TV PACKAGING SUMMARY

7 TABLE OF CONTENTS

8 ABOUT MEDIA PARTNERS ASIA

Media Partners Asia (MPA) is the leading independent provider of research, advisory and consulting services across media, telecoms, sports and entertainment industries in Asia Pacific and the Middle East. We provide customized research with strategic recommendations to help clients launch new products & services, enter new markets, as well as acquire and sell businesses. MPA reports are used and sourced by local, regional and global companies for strategic planning and equity & debt transactions. We also offer dedicated primary research through subsidiary AMPD Research to measure consumer behaviour across the digital economy, including online video and gaming. MPA also hosts the APOS Summit, the defining voice for the Asia Pacific media, telecoms, sports and entertainment industry.

CONTACT

Lavina Bhojwani [email protected]

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