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The Expert Leader in WAVY • CURLY Textures COILY

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DESIGN ESSENTIALS PRODUCT REFERENCE GUIDE STRAIGHT The Expert Leader in WAVY • CURLY Textures COILY From The Desk of the CEO Cornell McBride, Sr. Greetings, Thank you for choosing the innovative and healthy hair care solutions of McBride Research Laboratories, Inc. (MRL). Over the years, MRL has grown to be one of the hair care industry’s leaders and most innovative developers and providers of professional multicultural hair care products. As CEO, I want to personally thank you for trusting our various product lines as we aim to promote and preserve the integrity, beauty and style of your clientele’s hair. I value you as an MRL customer and I will ensure that our brands continue to exceed your expectations. For the last 25 years, we have committed to servicing the ever-evolving needs of the professional stylist while providing healthy styling solutions for all hair textures. As we continue to grow, those same principles will remain the core of our business and we will continue to provide you with premium products, fi rst class education, and the superior customer service that you have come to know and love. Again, thank you for choosing MRL ; we are committed to being Your Partner in Style, providing the very fi nest in hair care products, tools, and education to help you achieve your healthy hair goals. Sincerely, Cornell McBride, Sr. Chief Executive Offi cer McBride Research Laboratories, Inc. 0312 CONTENTS Relaxer System Natural 1 PAGE 7 7 PAGE 66 Cleanse Retail Exclusive 2 PAGE 20 8 PAGE 77 Condition Wave By Design 3 PAGE 27 9 PAGE 89 Treatment Colaura 4 PAGE 34 10 PAGE 95 Styling Ingredient Index 5 PAGE 48 11 PAGE 104 Finishing 6 PAGE 53 Category Images DISTINCT PRODUCT CATEGORY ICONS ARE NOW FEATURED FOR PRODUCT IDENTIFICATION AND CLASSIFICATION Symbolizes cleansing Indicates products that Represents styling Represents products of the hair and scalp condition options for wet hair that enhance the the hair and scalp health and beauty of fi nished styles TREATMENTTREATMENT FOR NAFORT URAL NA THAIRURAL HAIR Symbolizes products Indicates protection Indicates products Symbolizes products that relax and of the hair and scalp that treat hair used to maintain and condition during during chemical or scalp problems style loose wavy the straightening services to tightly coiled process hair textures Understanding Hair Type, Texture and Condition Understanding Hair Type, Texture and Condition HAIR TYPE HAIR TEXTURE HAIR CONDITION SCALP CONDITION Hair texture is defi ned Hair condition has been by the circumference or categorized as oily, normal, dry/ DRY/ITCHY SKIN AND SCALP: diameter of a hair strand. brittle, or color treated. is caused by the loss of natural moisture. Hair texture is also With the loss of moisture, the foundation can characterized as fi ne, OILY HAIR: become weakened causing the skin on the scalp medium or thick/coarse. to dry out. It may crack, peel, become irritated, is the result of an overproduction infl amed, and itch. It usually renders a dull of sebum which is produced by the rough exterior and lacks elasticity. FINE HAIR: oil glands within the hair follicle. It has a small diameter, is can also be a result of shampooing DRY/FLAKY SKIN AND SCALP: usually fragile, requires the hair improperly. is characterized by dehydration in the STRAIGHT less processing time most superfi cial layer of the skin. Dry skin accompanied by skin tightness and itching and than other hair types NORMAL HAIR: can often produce the minor appearance of when using chemicals is defi ned as hair with normal whitish to yellowish-white fl akes. These fl akes and can also be subject porosity and elasticity. Hair with can potentially mimic minor dandruff*. to damage when using normal porosity has the ability to * Although “dandruff” is often referred to as a absorb moisture. Normal hair when general term for scales shed from the scalp, there those chemicals if used are a number of different and distinct causes of improperly. wet, also has the ability to stretch scalp scaling. It is recommended to seek professional 50 percent and return to the same medical assistance for any excessive skin and scalp WAVY fl aking MEDIUM HAIR: length without breaking. When performing chemical services on has a medium diameter NORMAL SKIN AND SCALP: and is the most universal normal hair, the result will usually has a balance of moisture. It has few, if be consistent. texture and measure by any visible imperfections and is usually not which others are com- sensitive. This skin and scalp type promotes the DRY/BRITTLE HAIR: most balanced hair and skin conditions. Hair pared. Working with is a result of an underactive usually appears healthy, has vibrant shine and medium hair usually production of sebum by the oil easy is to style and manage. presents no diffi culties glands within the hair follicle. Dry CURLY during chemical pro- or brittle hair can also be a result COMBINATION SKIN AND SCALP: cesses and will produce areas of the skin and scalp that exhibit both of over shampooing the hair and dryness and oiliness. Treat specifi ed areas consistent results. removing the natural oils that are according to the identifi able condition on skin produced within the hair follicle, in or scalp. THICK/COARSE HAIR: addition to environmental factors has a large diameter, such as living in a dry climate or OILY SKIN AND SCALP: is usually strong, more being exposed to artifi cial dry heat. is usually a result of overactive sebaceous glands (oil glands). Over production of sebum resistant and requires Dry/ Brittle hair can also be overly can be caused by hormonal imbalances and COILY longer processing times porous, which is sometimes a excessive use of products which can cause a when applying various result of chemical over processing. buildup on the hair and scalp. An excessively chemicals. oily scalp can cause the hair to become limp and diffi cult to style. 6 RELAXER SYSTEM Product Summary RESTORE CALM SCALP MILK & HONEY MILK & HONEY SUPER VITAMIN SOOTHING 6 N 1 NEUTRALIZING CONDITIONING TREATMENT PROTECTION CONDITIONER SHAMPOO RELAXER LO - LYE REGULAR HONEY NECTAR SENSITIVE SCALP TEXTURIZER WITH CONDITIONING CONDITIONING CONDITIONING CONDITIONING OLIVE AND SHEA RELAXER RELAXER RELAXER RELAXER SYSTEM 7 www.designessentials.com RELAXER SYSTEM RESTORE VITAMIN TREATMENT Enhanced with the HydraStrength Vitamin & Protein Complex instantly penetrates the hair shaft, fi lls and smoothes the cuticles and restores hair strength from the inside out. pH: 3.5-5.5 Hair Type: STRAIGHT WAVY CURLY COILY Hair Texture: FINE MEDIUM THICK/COARSE Hair Condition: OILY NORMAL DRY/BRITTLE COLOR TREATED BENEFITS: n Rich blend of conditioners, vitamins, minerals and proteins provides triple conditioning protection: before, during and after chemical service n Visibly fortifi es hair leaving it smoother, softer and more manageable n Prevents breakage and protects against damage of over-processed or stressed hair 8 oz. KEY INGREDIENTS: n HydraStrength Vitamin & Protein Complex - proprietary blend of protein and botanical ingredients – designed to nourish, moisturize and strengthen the structure of the hair USAGE INSTRUCTIONS: COCKTAILS - Pre-Chemical Directions Vitamin Moisture Treatment - Combine with Rosemary & Part hair into four sections Mint Stimulating Super Moisturizing Conditioner or Almond Step 1 Butter Express Instant Moisturizing Conditioner and use as Step 2 Generously apply Restore Vitamin Treatment to a treatment for dry/breaking hair previously chemically treated hair Vitamin Protein Treatment - Combine with Milk & Honey 6N1 Reconstructive Conditioner and use as a vitamin Step 3 Comb through for even distribution and DO NOT protein treatment for weak/fragile hair RINSE Regimen Tip - Use weekly until hair health is restored Step 4 Proceed to apply chemical to new growth (appx. 3-4 weeks) - Pre-Conditioning or Conditioning Treatment* Step 1 After shampooing, towel blot and apply Restore Vitamin Treatment generously to damp hair Step 2 Comb through for even distribution Step 3 Allow to process up to 15 minutes (dryer optional) with a plastic cap Step 4 Rinse, then proceed to condition with your favorite Design Essentials conditioner of choice. Note: If the client is receiving a virgin application, do not apply the Restore to the hair shaft before the relaxer application. Instead, you may add it to the Milk & Honey 6N1 Reconstructive Conditioner at the end of the service. 8 www.designessentials.com RELAXER SYSTEM CALM SOOTHING SCALP PROTECTION An enhanced gel like formula used to base and protect the scalp from irritation during the chemical application process. pH: 5.5-6.5 Hair Type: STRAIGHT WAVY CURLY COILY Hair Texture: FINE MEDIUM THICK/COARSE Hair Condition: OILY NORMAL DRY/BRITTLE COLOR TREATED BENEFITS: n Lightweight jelly formula allows for easy application n Ideal for use on sensitive scalps and in conjunction with any chemical process KEY INGREDIENTS: n Menthol & Aloe Blend - provides aroma-therapeutic soothing 8 oz. | 32 oz. to the scalp n Vitamin E & Shea Butter - Moisturizes the scalp and reduces itching USAGE INSTRUCTIONS: Step 1 Part hair into four quadrants Step 2 Apply Calm to the scalp using ¼ inch sections, parting throughout the head Step 3 Repeat until you have completely covered the scalp Note: Applicator tip pre-cut and measured. 9 www.designessentials.com RELAXER SYSTEM SUPER CONDITIONING RELAXER WITH OLIVE OIL & SHEA BUTTER A Sodium Hydroxide relaxer enhanced with the HydraStrength Vitamin & Protein Complex that conditions and strengthens while straightening thick or coarse hair
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