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Connect Aveda: Hair Styling

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Connect Aveda: Hair Styling Connect Aveda: Hair Styling Educator Guide Connect Aveda: Hair Styling Acknowledgements Development of this program … Trademarks & Copyright Acknowledgements PowerPoint® is a registered trademark of Microsoft Corporation. LeaderGuide Pro™ is a trademark of Great Circle Learning, Inc. Intellectual property of Aveda Corporation. This educator guide was created with: a product of Great Circle Learning, Inc. www.leaderguidepro.com Educator Guide Table of Contents Table of Contents INTRODUCTORY MATERIAL Getting Started 2 About This Guide 2 The Program In Perspective 6 Program Preparation 7 Training At A Glance 8 MODULES Hair Styling 9 Welcome and Introduction 10 Hair Styling Product Knowledge and Service Tools 13 Discover Needs 25 Provide Solutions 29 Take Action 38 © 2012 Page 1 Rev. Date 4/26/2012 Getting Started Educator Guide Getting Started About This Guide What’s the purpose of this guide? This educator guide provides a master reference document to help you prepare for and deliver the Connect Aveda: Hair Styling program. What will I find in the guide? This educator guide is a comprehensive package that contains the workshop delivery sequence checklists of necessary materials and equipment presentation scripts and key points to cover, and instructions for managing exercises, case studies, and other instructional activities. Page 2 Connect Aveda: Hair Styling Educator Guide Getting Started About This Guide How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Connect Aveda: Hair Styling program, such as learning objectives, pre-work, required materials, and room set-up. Following this section is the “Training At A Glance” table. This table can serve as your overview reference, showing the module names, timings, and process descriptions for the entire program. Finally, the program itself is divided into modules, each of which is comprised of one or more lessons. A module is a self-contained portion of the program, usually lasting anywhere from 20 to 90 minutes, while a lesson is a shorter (typically 5-20 minute) topic area. Each module begins with a one-page summary showing the Purpose, Time, Process, and Materials for the module. Use these summary pages to get an overview of the module that follows. © 2012 Page 3 Rev. Date 4/26/2012 Getting Started Educator Guide About This Guide, continued How is the text laid out in this guide? Every action in the program is described in this guide by a text block like this one, with a margin icon, a title line, and the actual text. The icons are designed to help catch your eye and draw quick attention to “what to do and how to do it.” For example, the icon to the left indicates that you, the instructor, say something next. The title line gives a brief description of what to do, and is followed by the actual script, instruction set, key points, etc. that are needed to complete the action. A complete list of the margin icons used in this guide is provided on the following page. IMPORTANT NOTE You may also occasionally find important notes such as this one in the text of this guide. These shaded boxes provide particularly important information in an attention-getting format. Page 4 Connect Aveda: Hair Styling Educator Guide Getting Started About This Guide, continued Graphic Cues Module Blocks Goal Time Overview Materials Break Lesson Blocks Quiz Flipchart Activity Handouts Important Note Key Points Slide Ask Say Time Q&A Transition Video Workbook 4MAT Wheel Connect Attend Image Inform Practice Extend Refine Perform © 2012 Page 5 Rev. Date 4/26/2012 Getting Started Educator Guide The Program In Perspective Why a Connect Aveda: Hair Styling program? The Connect Aveda: Hair Styling program is designed to teach the learner how to use the tools and service behaviors associated with discovering and providing solutions for guests’ hair styling needs. Learning Objectives After completing this module of the Connect Aveda training program, the learner will be able to: Educate guests on the hair styling domain and its associated products Use the appropriate tools and service behaviors to discover guests’ hair styling needs Use the appropriate tools and service behaviors to provide appropriate solutions for guests’ hair styling needs Effectively perform the Signature Hair Styling Rituals and the complete Hair Care Experience Program Timing 2 hours Number of Participants 1 Page 6 Connect Aveda: Hair Styling Educator Guide Getting Started Program Preparation Participant Pre-Work The learner must complete the following prerequisites: Connect Aveda: Hair Care Required Materials Connect Aveda: Hair Styling Educator Guide Connect Aveda Participant Workbook Hair Styling Positioning Chart Sample Hair Styling Shelftalker and End Benefit Card Product Resource Guide Hair Care Consultation Tool Purescription™ Pad Culture or Fashion Magazines (e.g., People, InStyle, etc.) Room Set-Up None Instructor Preparation Read through this educator guide, and make sure you are comfortable with all the information and activities. © 2012 Page 7 Rev. Date 4/26/2012 Training At A Glance Educator Guide Training At A Glance Time Module Description 2 hours Hair Styling Welcome the learner to the training; review the learning objectives; perform the magazine hair styles activity; review hair styling product knowledge and service tools; reinforce the service behaviors associated with performing hair care consultations and making product system recommendations; demonstrate how to perform the Signature Hair Styling Rituals and the complete Hair Care Experience and give the learner the opportunity to practice; help the learner complete the scavenger hunt, knowledge check, skills assessment and action plan. Page 8 Connect Aveda: Hair Styling Educator Guide Hair Styling Hair Styling Goal The purpose and goal of this module is to teach the learner how to use the tools and service behaviors associated with discovering and providing solutions for guests’ hair styling needs. Time 2 hours Overview Welcome the learner to the training; review the learning objectives; perform the magazine hair styles activity; review hair styling product knowledge and service tools; reinforce the service behaviors associated with performing hair care consultations and making product system recommendations; demonstrate how to perform the Signature Hair Styling Rituals and the complete Hair Care Experience and give the learner the opportunity to practice; help the learner complete the scavenger hunt, knowledge check, skills assessment and action plan. Materials Needed See the Required Materials list at the beginning of this guide. © 2012 Page 9 Rev. Date 4/26/2012 Hair Styling Educator Guide Welcome and Introduction KEY POINTS The purpose of this lesson is to help the learner connect with the idea that Aveda has the hair styling systems needed to create any hair style. Slide 1 SAY Welcome to the Connect Aveda: Hair Styling training module. For the next two hours, you’re going to learn how to use different tools and perform service behaviors to discover and provide solutions for guests’ hair styling needs. Slide 2 Page 10 Connect Aveda: Hair Styling Educator Guide Hair Styling Welcome and Introduction Page 65 Direct learners to the Connect Aveda Participant Workbook. Learning Objectives SAY Our learning objectives for today are: Educate guests on the hair styling domain and its associated products Use the appropriate tools and service behaviors to discover guests’ hair styling needs Use the appropriate tools and service behaviors to provide appropriate solutions for guests’ hair styling needs Effectively perform the Signature Hair Styling Rituals and the complete Hair Care Experience ACTIVITY: MAGAZINE HAIR STYLES Give the learner a culture or fashion magazine that includes images of a variety of people and hair styles. Instruct the learner to tear out as many images as they can that represent a variety of hair styles. Give the learner 2–3 minutes to tear out as many images as they can. Instruct the learner to describe, in their own words, the hair styles they chose. (Listen for: Smooth, curly, volumized, natural, glamorous, etc.) © 2012 Page 11 Rev. Date 4/26/2012 Hair Styling Educator Guide Welcome and Introduction SAY Every guest styles their hair differently—and many like to switch it up from day to day. Aveda has the hair styling systems needed to create any hair style, including the ones you chose from the magazine. Today’s training is all about using the tools available to discover and provide appropriate solutions for guests’ hair styling needs. Page 12 Connect Aveda: Hair Styling Educator Guide Hair Styling Hair Styling Product Knowledge and Service Tools KEY POINTS The purpose of this lesson is to review the tools the learner can use to improve their hair styling product and service knowledge. Slide 3 Give the learner copies of the Hair Styling Positioning Chart, Shelftalkers, End Benefit Cards, Product Resource Guide, Hair Care Consultation Tool and Purescription™ Pad. SAY We already reviewed most of these tools earlier in the Connect Aveda training. You know that the Shelftalkers, End Benefit Cards and Product Resource Guide provide different degrees of product information; the Hair Care Consultation Tool helps you collect detailed information about the guest’s hair care needs; and the Purescription™ Pad helps you record product recommendations for guests to take home. © 2012 Page 13 Rev. Date 4/26/2012 Hair Styling Educator Guide Hair Styling Product Knowledge
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