Educator Guide
Connect Aveda: Hair Styling
Acknowledgements Development of this program …
Trademarks & Copyright Acknowledgements
PowerPoint® is a registered trademark of Microsoft Corporation.
LeaderGuide Pro™ is a trademark of Great Circle Learning, Inc.
Intellectual property of Aveda Corporation.
This educator guide was created with:
a product of Great Circle Learning, Inc. www.leaderguidepro.com
Educator Guide Table of Contents
Table of Contents
INTRODUCTORY MATERIAL
Getting Started 2
About This Guide 2
The Program In Perspective 6
Program Preparation 7
Training At A Glance 8
MODULES
Hair Styling 9
Welcome and Introduction 10
Hair Styling Product Knowledge and Service Tools 13
Discover Needs 25
Provide Solutions 29
Take Action 38
© 2012 Page 1 Rev. Date 4/26/2012 Getting Started Educator Guide
Getting Started
About This Guide
What’s the purpose of this guide? This educator guide provides a master reference document to help you prepare for and deliver the Connect Aveda: Hair Styling program.
What will I find in the guide? This educator guide is a comprehensive package that contains
the workshop delivery sequence
checklists of necessary materials and equipment
presentation scripts and key points to cover, and
instructions for managing exercises, case studies, and other instructional activities.
Page 2 Connect Aveda: Hair Styling
Educator Guide Getting Started
About This Guide
How is this guide organized? This section, “Getting Started,” contains all of the preparation information for the Connect Aveda: Hair Styling program, such as learning objectives, pre-work, required materials, and room set-up. Following this section is the “Training At A Glance” table. This table can serve as your overview reference, showing the module names, timings, and process descriptions for the entire program. Finally, the program itself is divided into modules, each of which is comprised of one or more lessons. A module is a self-contained portion of the program, usually lasting anywhere from 20 to 90 minutes, while a lesson is a shorter (typically 5-20 minute) topic area. Each module begins with a one-page summary showing the Purpose, Time, Process, and Materials for the module. Use these summary pages to get an overview of the module that follows.
© 2012 Page 3 Rev. Date 4/26/2012 Getting Started Educator Guide
About This Guide, continued
How is the text laid out in this guide? Every action in the program is described in this guide by a text block like this one, with a margin icon, a title line, and the actual text. The icons are designed to help catch your eye and draw quick attention to “what to do and how to do it.” For example, the icon to the left indicates that you, the instructor, say something next. The title line gives a brief description of what to do, and is followed by the actual script, instruction set, key points, etc. that are needed to complete the action. A complete list of the margin icons used in this guide is provided on the following page.
IMPORTANT NOTE You may also occasionally find important notes such as this one in the text of this guide. These shaded boxes provide particularly important information in an attention-getting format.
Page 4 Connect Aveda: Hair Styling
Educator Guide Getting Started
About This Guide, continued
Graphic Cues
Module Blocks
Goal Time Overview Materials Break
Lesson Blocks
Quiz Flipchart Activity Handouts Important Note Key Points Slide
Ask Say Time Q&A Transition Video Workbook
4MAT Wheel Connect Attend Image Inform Practice Extend
Refine Perform
© 2012 Page 5 Rev. Date 4/26/2012 Getting Started Educator Guide
The Program In Perspective
Why a Connect Aveda: Hair Styling program? The Connect Aveda: Hair Styling program is designed to teach the learner how to use the tools and service behaviors associated with discovering and providing solutions for guests’ hair styling needs.
Learning Objectives After completing this module of the Connect Aveda training program, the learner will be able to:
Educate guests on the hair styling domain and its associated products
Use the appropriate tools and service behaviors to discover guests’ hair styling needs
Use the appropriate tools and service behaviors to provide appropriate solutions for guests’ hair styling needs
Effectively perform the Signature Hair Styling Rituals and the complete Hair Care Experience
Program Timing 2 hours
Number of Participants 1
Page 6 Connect Aveda: Hair Styling
Educator Guide Getting Started
Program Preparation
Participant Pre-Work The learner must complete the following prerequisites:
Connect Aveda: Hair Care
Required Materials
Connect Aveda: Hair Styling Educator Guide
Connect Aveda Participant Workbook
Hair Styling Positioning Chart
Sample Hair Styling Shelftalker and End Benefit Card
Product Resource Guide
Hair Care Consultation Tool
Purescription™ Pad
Culture or Fashion Magazines (e.g., People, InStyle, etc.)
Room Set-Up None
Instructor Preparation Read through this educator guide, and make sure you are comfortable with all the information and activities.
© 2012 Page 7 Rev. Date 4/26/2012 Training At A Glance Educator Guide
Training At A Glance
Time Module Description 2 hours Hair Styling Welcome the learner to the training; review the learning objectives; perform the magazine hair styles activity; review hair styling product knowledge and service tools; reinforce the service behaviors associated with performing hair care consultations and making product system recommendations; demonstrate how to perform the Signature Hair Styling Rituals and the complete Hair Care Experience and give the learner the opportunity to practice; help the learner complete the scavenger hunt, knowledge check, skills assessment and action plan.
Page 8 Connect Aveda: Hair Styling
Educator Guide Hair Styling
Hair Styling
Goal The purpose and goal of this module is to teach the learner how to use the tools and service behaviors associated with discovering and providing solutions for guests’ hair styling needs.
Time 2 hours
Overview Welcome the learner to the training; review the learning objectives; perform the magazine hair styles activity; review hair styling product knowledge and service tools; reinforce the service behaviors associated with performing hair care consultations and making product system recommendations; demonstrate how to perform the Signature Hair Styling Rituals and the complete Hair Care Experience and give the learner the opportunity to practice; help the learner complete the scavenger hunt, knowledge check, skills assessment and action plan.
Materials Needed See the Required Materials list at the beginning of this guide.
© 2012 Page 9 Rev. Date 4/26/2012 Hair Styling Educator Guide
Welcome and Introduction
KEY POINTS The purpose of this lesson is to help the learner connect with the idea that Aveda has the hair styling systems needed to create any hair style.
Slide 1
SAY Welcome to the Connect Aveda: Hair Styling training module. For the next two hours, you’re going to learn how to use different tools and perform service behaviors to discover and provide solutions for guests’ hair styling needs.
Slide 2
Page 10 Connect Aveda: Hair Styling
Educator Guide Hair Styling
Welcome and Introduction
Page 65 Direct learners to the Connect Aveda Participant Workbook. Learning Objectives
SAY Our learning objectives for today are:
Educate guests on the hair styling domain and its associated products
Use the appropriate tools and service behaviors to discover guests’ hair styling needs
Use the appropriate tools and service behaviors to provide appropriate solutions for guests’ hair styling needs
Effectively perform the Signature Hair Styling Rituals and the complete Hair Care Experience
ACTIVITY: MAGAZINE HAIR STYLES
Give the learner a culture or fashion magazine that includes images of a variety of people and hair styles.
Instruct the learner to tear out as many images as they can that represent a variety of hair styles.
Give the learner 2–3 minutes to tear out as many images as they can.
Instruct the learner to describe, in their own words, the hair styles they chose. (Listen for: Smooth, curly, volumized, natural, glamorous, etc.)
© 2012 Page 11 Rev. Date 4/26/2012 Hair Styling Educator Guide
Welcome and Introduction
SAY Every guest styles their hair differently—and many like to switch it up from day to day. Aveda has the hair styling systems needed to create any hair style, including the ones you chose from the magazine. Today’s training is all about using the tools available to discover and provide appropriate solutions for guests’ hair styling needs.
Page 12 Connect Aveda: Hair Styling
Educator Guide Hair Styling
Hair Styling Product Knowledge and Service Tools
KEY POINTS The purpose of this lesson is to review the tools the learner can use to improve their hair styling product and service knowledge.
Slide 3
Give the learner copies of the Hair Styling Positioning Chart, Shelftalkers, End Benefit Cards, Product Resource Guide, Hair Care Consultation Tool and Purescription™ Pad.
SAY We already reviewed most of these tools earlier in the Connect Aveda training. You know that the Shelftalkers, End Benefit Cards and Product Resource Guide provide different degrees of product information; the Hair Care Consultation Tool helps you collect detailed information about the guest’s hair care needs; and the Purescription™ Pad helps you record product recommendations for guests to take home.
© 2012 Page 13 Rev. Date 4/26/2012 Hair Styling Educator Guide
Hair Styling Product Knowledge and Service Tools
Slide 4
Direct the learner to the Hair Styling Positioning Chart.
SAY The only tool that should be somewhat new to you is the Hair Styling Positioning Chart. Let’s take a look at it now. The Hair Styling Positioning Chart is double-sided. One side lists Aveda’s hair styling products by step (prep, style, finish), product family and associated result and individual product benefit. The other side lists them according to their level of hold.
ASK What do you remember about hair care systems?
(Listen for: Hair care systems serve as the foundation for any hair style; they should address the guest’s primary concern; they consist of a shampoo, conditioner and treatment product.)
Page 14 Connect Aveda: Hair Styling
Educator Guide Hair Styling
Hair Styling Product Knowledge and Service Tools
SAY Exactly. Before you can recommend any hair styling systems, you need to make sure you’ve addressed the guest’s hair care needs with the appropriate hair care system. As you learned in the last training module, a hair care system is the foundation for any hair style and should address the guest’s primary concern. Just like a great painting begins with a well-prepared canvas, great hair styles start with hair in superior condition. In this module, you will learn about Aveda™ hair styling products. These products also work best as part of a system. A complete system is like building a house. You could build one with just four walls and a roof, but it will look better with paint, shingles and attractive décor!
Slide 5
Page 65 Direct learners to the Connect Aveda Participant Workbook. Hair Styling System
© 2012 Page 15 Rev. Date 4/26/2012 Hair Styling Educator Guide
Hair Styling Product Knowledge and Service Tools
SAY Just like you learned in the last module, knowledge of hair texture and density will help you recommend the appropriate styling products. You’ll also need to know how the guest wants their hair to look when it’s styled. Some guests want to work with their natural texture, some don’t. To get the best styling results, guests should select a complete hair styling system, with a minimum of one product from each of the following categories:
Prep – Protects and prepares hair for styling to build the foundation for a long-lasting style – Generally applied to towel-dried hair
Style – Provides varying levels of hold that smooth frizz, create volume, define curl or create hold – Applied to damp hair
Finish – Provides varying levels of hold that create texture, add shine or hold with hair spray Therefore, a complete hair styling system consists of: 1. Prep 2. Style 3. Finish Aveda has a system that will help guests smooth frizz, create volume and define curl. Let’s look at these specific results, and then you will have a chance to explore individual styling products.
Page 16 Connect Aveda: Hair Styling
Educator Guide Hair Styling
Hair Styling Product Knowledge and Service Tools
Slide 6
SAY For guests looking to achieve smooth, straight hair styles, Aveda recommends prepping the hair with Smooth Infusion™ Style-Prep Smoother™ to help protect hair from heat styling, smooth hair and defend against humidity. Style the hair with Smooth Infusion™ Glossing Straightener, which smooths and straightens hair. If the guest has more coarse hair, style the hair with Brilliant™ Universal Styling Creme to help define texture and seal in moisture on medium to coarse hair. Finish the style with either Light Elements™ Smoothing Fluid or Brilliant™ Emollient Finishing Gloss. The former creates body, natural shine and movement in fine hair; the latter conditions, smooths, adds high-gloss shine and makes combing easier for medium to coarse hair.
Slide 7 volume beauty image and product shots of pure abundance style prep, vol tonic, phom, hair potion and PA hair spray
© 2012 Page 17 Rev. Date 4/26/2012 Hair Styling Educator Guide
Hair Styling Product Knowledge and Service Tools
SAY For guests looking to create volume, Aveda recommends prepping the hair with Pure Abundance™ Style-Prep,™ which thickens hair, detangles and creates long-lasting volume. Style the hair with Volumizing Tonic™ and Phomollient™ Styling Foam. Volumizing Tonic™ creates targeted lift at the roots, and Phomollient™ Styling Foam creates weightless volume and body all throughout the hair. Finish the style with Pure Abundance™ Hair Potion, which thickens hair and adds matte texture and/or Pure Abundance™ Volumizing Hair Spray to provide a firm humidity-resistant hold.
Slide 8
Page 18 Connect Aveda: Hair Styling
Educator Guide Hair Styling
Hair Styling Product Knowledge and Service Tools
SAY For guests looking to define their curl, Aveda recommends prepping the hair with Be Curly™ Style-Prep™ to define and maintain waves and curls while moisturizing and providing all-day frizz control. Style the hair with either Be Curly™ Curl Enhancer, which intensifies curls, combats frizz and boosts shine, or Be Curly™ Curl Controller, which smooths and elongates curls. Finish the hair with Be Curly™ Curl Enhancing Hair Spray to provide weightless, all-day hold while controlling frizz and defending against humidity.
Slide 9
SAY Aveda also has additional styling products that can be used with any system to provide additional hold. Like Aveda’s other styling products, these gels are intended to be used on wet hair. Recommend the appropriate product based on the guest’s hair texture and desired level of hold.
© 2012 Page 19 Rev. Date 4/26/2012 Hair Styling Educator Guide
Hair Styling Product Knowledge and Service Tools
Slide 10
SAY Aveda also has several other finishing products that help create texture, add shine or hold with hair spray. Finishing products are intended to be used on dry hair. If a guest is looking to create texture in their final style, recommend the appropriate product based on their hair texture and desired level of hold and finish (i.e., shiny, matte, natural.)
Slide 11
Page 20 Connect Aveda: Hair Styling
Educator Guide Hair Styling
Hair Styling Product Knowledge and Service Tools
SAY If a guest is looking to add shine to their final style, recommend the appropriate product based on their hair texture and desired result. Light Elements™ Smoothing Fluid is great for all hair types, but especially fine hair. Brilliant™ Spray-On Shine is great for all hair types, but especially medium to coarse hair. It provides shine, helps tame frizz and eliminates flyaways. Brilliant™ Emollient Finishing Gloss is designed for medium to coarse hair, as it smooths and delivers more shine and slip to the hair. Brilliant™ Humectant Pomade and Brilliant™ Anti- Humectant Pomade are best for coarse hair. The former activates, defines and enhances curls or wave with high shine, and the latter tames curls and waves, prevents frizziness and flyaways and gives a satiny finish.
Slide 12
© 2012 Page 21 Rev. Date 4/26/2012 Hair Styling Educator Guide
Hair Styling Product Knowledge and Service Tools
SAY If a guest is looking to hold their final style with hair spray, recommend the appropriate product based on their desired level of hold and desired result.
ASK
What does a hair styling system consists of?
(Listen for: A hair styling system includes at least one product from each styling category—prep, style, finish.)
What prep products do? (Listen for: They protect and prepare hair for styling to build the foundation for a long-lasting style; they’re generally applied to towel-dried hair.)
What style products do? (Listen for: They provide varying levels of hold that smooth frizz, create volume, define curl or create hold; they’re applied to damp hair.)
What do finish products do? (Listen for: They provide varying levels of hold that create texture, add shine or hold with hair spray.)
Page 22 Connect Aveda: Hair Styling
Educator Guide Hair Styling
Hair Styling Product Knowledge and Service Tools
SAY Correct. A complete hair styling system consists of at least one product from each category. Depending on the guest’s desired style, they may need more than one. Often, complicated styles require several different products. Remember, you already learned how to use the other tools earlier in the Connect Aveda training, so we’re not going to review them again now. And just like the Hair Care Positioning Chart, the Hair Styling Positioning Chart is a valuable source of information when it comes to determining an appropriate hair styling system for a guest.
Pages 66–74 Direct learners to the Connect Aveda Participant Workbook. Hair Styling Product Discovery
© 2012 Page 23 Rev. Date 4/26/2012 Hair Styling Educator Guide
Hair Styling Product Knowledge and Service Tools
ACTIVITY: HAIR STYLING PRODUCT DISCOVERY
Explain that the learner will use product testers to experience each prep, style and finish product.
Instruct the learner to experience the products in the order they are listed in their workbook (i.e., prep, style, finish).
Instruct the learner to apply a small amount of each product to the back of their hand (using disposable applicators if necessary) to experience the product’s texture and aroma and to take notes in their workbook.
As the learner has experiences each product, instruct them to record the product’s associated benefit and to make note of any questions they may have.
After the learner has experienced each product, answer their questions.
When they are finished, use the Hair Styling Positioning Chart to check their answers, making sure to explain any inaccuracies.
Page 24 Connect Aveda: Hair Styling
Educator Guide Hair Styling
Discover Needs
KEY POINTS The purpose of this lesson is to review the tools and service behaviors associated with discovering guests’ hair styling needs, including reinforcing how to use the Hair Care Consultation Tool.
Slide 13
Direct the learner to the Hair Care Consultation Tool.
SAY As you already learned, the best way to discover a guest’s hair styling needs is to use the Hair Care Consultation Tool to perform an effective consultation.
ASK Which Hair Care Consultation Tool questions do you think will provide the most information about a guest’s hair styling needs? (Listen for: How do you want your hair to look when it’s styled, do you use heat styling tools to help you achieve this style.)
© 2012 Page 25 Rev. Date 4/26/2012 Hair Styling Educator Guide
Discover Needs
SAY That’s right. Even if you know that a guest has come into the EC looking for a hair styling system, it’s important to ask them every question on the tool rather than jumping straight to the styling questions. In fact, it’s likely that the very first question on the Hair Care Consultation Tool will provide the most information about a guest’s hair styling needs.
ASK Can you please read the first question on the Hair Care Consultation Tool aloud? (Listen as the learner reads the first question: Tell me about your hair.)
SAY Thank you. “Tell me about your hair” is an open-ended question that allows the guest to respond freely. More than likely, the guest will describe their hair texture.
ASK Do you remember the three hair texture categories?
(Listen for: Fine, medium, coarse.)
SAY Correct. This is important information. Knowing the guest’s hair texture helps us determine how much hold it needs from styling products. Fine hair typically needs products with less hold; coarse hair typically needs products with more hold. Therefore, it’s not enough to know how the guest wants their hair to look when it’s styled. Knowing both the guest’s Page 26 Connect Aveda: Hair Styling
Educator Guide Hair Styling
Discover Needs
hair texture and their desired style will help you recommend the appropriate hair styling system. You already practiced determining hair texture earlier in the Connect Aveda training, but let’s do a quick hair texture practice to keep that skill fresh.
ACTIVITY: HAIR TEXTURE PRACTICE
Invite a team member to join you and the learner.
Instruct the learner to determine your hair texture.
Instruct the learner to determine the team member’s hair texture.
Allow the learner to reference their notes if necessary, and coach them as needed.
Debrief the activity by giving the learner feedback on what they did well and what they could improve.
Demonstrate the things you are asking the learner to do differently, and then have them practice the new behavior.
SAY Well done. Earlier in the Connect Aveda training, you practiced performing the instant and elite hair care consultations, including the elasticity and porosity tests and scalp analysis. We’re not going to practice them again now unless you feel you need it.
ASK Do you think you need to practice performing the instant and/or elite hair care consultation? (Accept any answer, and practice if necessary.)
© 2012 Page 27 Rev. Date 4/26/2012 Hair Styling Educator Guide
Discover Needs
SAY Let’s move on to providing hair styling solutions.
Page 28 Connect Aveda: Hair Styling
Educator Guide Hair Styling
Provide Solutions
KEY POINTS The purpose of this lesson is to review the tools and service behaviors associated with providing appropriate solutions for guests’ hair styling needs, including reinforcing how to use the solutions formula and Purescription Pad™ to make product recommendations and how to perform the complete Hair Care Experience.
Slide 14
SAY As you learned earlier in the Connect Aveda training, providing solutions involves suggesting, educating on and recording a system of three or more products. The solutions formula (“Because (guest challenge/need) I recommend (system) which will (results)”) is what you use to recommend product systems to guests. The Purescription™ Pad is what you use to record your recommendations. Now I’m going to give you an activity that ties both of these tools together.
Page 75 Direct learners to the Connect Aveda Participant Workbook. Hair Styling Needs and Solutions Formulas
© 2012 Page 29 Rev. Date 4/26/2012 Hair Styling Educator Guide
Provide Solutions
ACTIVITY: HAIR STYLING NEEDS AND SOLUTIONS FORMULAS
Instruct the learner to choose three of their favorite hair styles they tore out of the magazine earlier in the training and to record the appropriate product system solutions for each style.
Give the learner three blank Purescription™ Pads, and instruct them to record their recommendations.
Instruct the learner to use the solutions formula to recommend their product system solutions as though you were each guest.
SAY Great job! So, we’ve already covered two of the provide solutions service behaviors:
Suggest and educate on a system of three or more products.
Provide a Purescription.™ We’re not going to review share a reason we’re different: mission, packaging, sourcing, etc., or introduce what’s new because you already learned about these service behaviors earlier in the Connect Aveda training.
ASK Do you know which provide solutions service behavior we have yet to discuss? (Listen for: Offer an Aveda Ritual of Renewal.)
Page 30 Connect Aveda: Hair Styling
Educator Guide Hair Styling
Provide Solutions
SAY With elite hair care guests, we perform either the Stress- Relieving Hand Ritual or Stress-Relieving Neck and Shoulders Ritual.
ASK The hair care consultation and the Ritual of Renewal are two of the three parts of the complete Hair Care Experience. Do you remember the third part? (Listen for: Signature Hair Styling Ritual.)
SAY That’s right. The complete Hair Care Experience consists of a hair care consultation, a Signature Hair Styling Ritual and a Ritual of Renewal. With instant guests, the Hair Care Experience may consist of a hair care consultation and either a quick application of the finishing product you’re recommending or a quick ritual. Let’s take a closer look at the Signature Hair Styling Rituals now.
Slide 15
© 2012 Page 31 Rev. Date 4/26/2012 Hair Styling Educator Guide
Provide Solutions
Page 76–78 Direct learners to the Connect Aveda Participant Workbook. Signature Hair Styling Rituals
SAY The five Signature Hair Styling Rituals were created by Antoinette Beenders, Aveda’s Global Creative Director and a world-renowned hair stylist. The purpose of the rituals is to elevate a simple styling demonstration into something more transformational—to show the guest how the product can improve their style. The Signature Hair Styling Rituals do not include every Aveda styling product. If you recommend a styling product that isn’t part of one of five rituals, you should perform a quick application of whatever finishing product you’re recommending. The names of the Signature Hair Styling Rituals are:
The Gloss
The Lift
The Puff
The Tousle
The Twist Let’s review each one in detail.
Page 32 Connect Aveda: Hair Styling
Educator Guide Hair Styling
Provide Solutions
ACTIVITY: SIGNATURE HAIR STYLING RITUALS DEMONSTRATION AND PRACTICE
Invite two or three team members to join you and the learner. Instruct the team members to play the role of the guests while you play the role of the advisor.
Explain that you are going to demonstrate how to perform the Signature Hair Styling Rituals on one half of the team member’s head and that the learner will eventually have the opportunity to practice performing the rituals on the other half of the team member’s head.
Explain each ritual in your own words before demonstrating. Instruct the learner to take notes in their workbook.
The Gloss – Who Guests with medium to coarse, one-length (no layers), shoulder-length hair or longer who want shine – Tools • Brilliant™ Spray-On Shine • Uruku Bronzing Brush Note: For markets that don’t carry these supplies, Light Elements™ Smoothing Fluid may be used to perform this ritual. – Steps 1. Spray 3–4 pumps of the product onto the brush. 2. Take a small section of hair, and focusing primarily on the ends, use the brush to paint the product onto the hair, working from the ends up. 3. Continue to take sections of hair, and apply the product in the same manner until the desired level
© 2012 Page 33 Rev. Date 4/26/2012 Hair Styling Educator Guide
Provide Solutions
of shine is achieved.
The Lift – Who Guests with any hair texture or length who want volume – Tools Choose one of the following products depending on the desired level of hold: • Air Control™ Hair Spray • Control Force™ Firm Hold Hair Spray – Steps 1. Lift a small section of hair to expose the roots, and pull it toward the opposite side of the head. 2. Spray the preferred hair spray to the roots on the underside of the section, and allow it to set. 3. Release the section, and gently manipulate it with your fingers to achieve the desired effect. 4. Continue to lift sections of hair, and apply the hair spray in the same manner until the desired level of volume is achieved.
The Puff – Who Guests with fine hair of any length who want volume – Tools Pure Abundance™ Hair Potion – Steps 1. Start with the bottle closed and pointed up.
Page 34 Connect Aveda: Hair Styling
Educator Guide Hair Styling
Provide Solutions
2. Turn the bottle upside down. Repeat one time. 3. Hold the bottle horizontally with the cap open. 4. Lift a small section of hair to expose the roots. 5. Gently squeeze the bottle so the product “puffs” onto the roots on the underside of the section. 6. Gently massage the product into the scalp using circular motions. 7. Continue to lift sections of hair, and apply the product in the same manner until the desired level of volume is achieved.
The Tousle – Who Guests with layered, chin-length hair or shorter who want texture – Tools Choose one of the following products depending on the desired level of texture: • Light Elements™ Texturizing Creme • Control Paste™ Finishing Paste • Other finishing product that provides texture – Steps 1. Emulsify a small amount of the preferred product in your hands. 2. Place your hands on either side of the head. Using your fingers as a comb, slide your hands through the hair, moving up the sides and bringing them together at the crown. 3. Finger-style the hair to achieve the desired effect.
© 2012 Page 35 Rev. Date 4/26/2012 Hair Styling Educator Guide
Provide Solutions
The Twist – Who Guests with wavy or curly hair of any length who want to enhance their curl – Tools Be Curly™ Curl Enhancing Hair Spray – Steps 1. Take a small section of hair that will benefit from curl enhancement. 2. Twist the section around your finger until the curl wraps around itself. 3. While the section is wrapped around your finger, spray it with hair spray, and allow it to set. 4. Release the section, gently finger-style and finish with more hair spray, spraying 10–12 inches from the hair. 5. Continue to take sections of hair, and apply the hair spray in the same manner until the desired level of curl enhancement is achieved.
After you’ve demonstrated how to perform each ritual, instruct the learner to practice performing the rituals on the other half of the team member’s head.
Allow the learner to reference their notes if necessary, and coach them as needed.
Debrief each ritual by giving the learner feedback on what they did well and what they could improve.
Demonstrate the things you are asking the learner to do differently, and then have them practice the new behavior.
Page 36 Connect Aveda: Hair Styling
Educator Guide Hair Styling
Provide Solutions
Slide 16
Page 78 Direct learners to the Connect Aveda Participant Workbook. Offering a Signature Hair Styling Ritual
SAY A great way to introduce the Signature Hair Styling Ritual is to say, “I’d love to show you how this product looks and feels in your hair,” or “I’m going to show you a fun styling technique that will help you achieve your desired style.”
© 2012 Page 37 Rev. Date 4/26/2012 Hair Styling Educator Guide
Take Action
KEY POINTS The purpose of this lesson is to give the learner further opportunities to observe and practice hair styling service behaviors, test the learner’s hair styling product knowledge and have the learner assess their skills and commit to developing their ability to discover and provide appropriate solutions for guests’ hair styling needs as they grow into their role as an advisor.
SAY Now it’s time to practice performing the service experience, from discover needs to provide solutions. Watch me as I demonstrate the complete Hair Care Experience. Afterward, you’ll have the opportunity to practice.
ACTIVITY: HAIR CARE EXPERIENCE DEMONSTRATION AND PRACTICE
Invite a team member to join you and the learner. Instruct the team member to play the role of the guest while you play the role of the advisor.
Create a hair styling role play scenario using the team member’s hair type as the context.
Demonstrate the discover needs and provide solutions service behaviors, using any necessary hair styling product knowledge and service tools: – Ask a minimum of three open-ended questions to understand the guest’s needs. • Ask the learner the questions from the hair, scalp and style sections of the Hair Care Consultation Tool and record their responses. • Perform a time check by using the following language: “I’d like to further analyze your hair and scalp to better understand your needs. Are you
Page 38 Connect Aveda: Hair Styling
Educator Guide Hair Styling
Take Action
doing ok on time?” Note: The learner should say “yes.” • Perform the elasticity and porosity tests and scalp analysis and record the results. – Suggest and educate on a system of three or more products. • Review what you determined as their desired style and why. • Recommend a complete hair styling system (prep, style, finish) using the solutions formula. • Educate them on how to use each product in the system. • Perform the appropriate Signature Hair Styling Ritual. – Offer an Aveda Ritual of Renewal. • Perform the Stress-Relieving Hand Ritual or Stress- Relieving Neck and Shoulders Ritual. – Share a reason we’re different: mission, packaging, sourcing, etc. • Share an Aveda story and allow them to experience the product’s aroma. – Provide a Purescription.™ • Record your recommendations on a Purescription™ Pad. – Introduce what’s new. • Share the most current product or program focus or a product from a different domain.
After the role play, discuss each service behavior with the learner and have them share their observations.
© 2012 Page 39 Rev. Date 4/26/2012 Hair Styling Educator Guide
Take Action
Switch roles, and instruct the learner to play the role of the advisor while you play the role of the guest. Use your own hair type as the scenario.
Allow the learner to reference their notes if necessary, and coach them as needed.
Debrief the activity by giving the learner feedback on what they did well and what they could improve.
Demonstrate the things you are asking the learner to do differently, and then have them practice the new behavior.
SAY Great job on the role play! We’ll continue to work on improving your hair styling product and service knowledge to make sure you feel fully confident in your ability to discover and provide appropriate solutions for guests’ hair styling needs. We’re nearing the end of the Hair Styling training. Now it’s time to test your knowledge.
Slide 17
Page 40 Connect Aveda: Hair Styling
Educator Guide Hair Styling
Take Action
ACTIVITY: HAIR STYLING PRODUCT SCAVENGER HUNT
Explain that you are going to give the learner three different hair styling scenarios and that they must go around the EC and collect all the hair styling product testers that relate to the scenario. Remind the learner to refer to the Shelftalkers and End Benefit Cards if they need help. Note: Tell the learner that for this activity, they should collect all the products that relate to each scenario, which may include products from multiple product families.
Debrief the activity by asking the learner to share their product system solutions and to recommend them to you using the solutions formula and educate you on how to use each product in the system: 1. Guest wants to add volume to their hair. (Volumizing Tonic;™ Phomollient™ Styling Foam; Pure Abundance™ Style-Prep,™ Hair Potion and Volumizing Hair Spray) 2. Guest wants to prevent damage from heat styling. (Brilliant™ Damage Control,™ Smooth Infusion™ Style-Prep Smoother™ and Glossing Straightener, Damage Remedy™ Daily Hair Repair) 3. Guest wants to style their natural curls. (Be Curly™ Style-Prep, Curl Enhancer, Curl Controller and Curl Enhancing Hair Spray)
© 2012 Page 41 Rev. Date 4/26/2012 Hair Styling Educator Guide
Take Action
Slide 18
Pages 79–80 Direct learners to the Connect Aveda Participant Workbook. Knowledge Check
ACTIVITY: KNOWLEDGE CHECK
Instruct the learner to complete the Knowledge Check.
When they are finished, check their answers, making sure to explain any inaccuracies. 1. Brilliant™ Damage Control™ is a prep product for all hair types that helps protect from thermal and UV damage and reduce breakage from combing. a. True * b. False 2. Be Curly™ Style-Prep™ and Pure Abundance™ Style- Prep™ can be used to refresh hair styles on non- shampoo days. a. True * b. False 3. Be Curly™ Curl Controller intensifies curls while Page 42 Connect Aveda: Hair Styling
Educator Guide Hair Styling
Take Action
moisturizing and conditioning. a. True b. False * (Be Curly™ Curl Controller smooths and elongates curly hair while moisturizing and conditioning.) 4. Volumizing Tonic™ creates weightless volume and body and is applied all over the hair. a. True b. False * (Volumizing Tonic™ creates targeted lift with weightless volume and shine and is applied at the roots; Phomollient™ Styling Foam creates weightless volume and body and is applied all over the hair.) 5. Brilliant™ Retexturing Gel can be used alone as a medium hold gel. a. True * b. False 6. Light Elements™ Texturizing Creme provides the least amount of hold, and Light Element™ Shaping Wax provides the most amount of hold. a. True * b. False 7. Pure Abundance™ Hair Potion can be applied to wet or dry hair and either directly from the bottle or emulsified in the hands. a. True * b. False 8. Brilliant™ Anti-Humectant Pomade absorbs moisture to help prevent frizziness.
© 2012 Page 43 Rev. Date 4/26/2012 Hair Styling Educator Guide
Take Action
a. True b. False * (Brilliant™ Anti-Humectant Pomade repels moisture to prevent frizziness; Brilliant™ Humectant Pomade absorbs moisture to define hair.) 9. Light Elements™ Smoothing Fluid creates body, natural shine and movement with light hold. a. True b. False * (Light Elements™ Smoothing Fluid is a finishing product with an “Add Shine” result. Shine products do not add hold.) 10. Control Force™ Firm Hold Hair Spray is an aerosol hair spray that provides 24-hour humidity defense. a. True * b. False
SAY Great job on the scavenger hunt and knowledge check! Now it’s time for you to assess your skills and develop an action plan. Based on what you’ve learned today, how are you feeling about being able to perform certain hair styling service skills, and what is one specific commitment you can make to develop your ability to discover and provide appropriate solutions for guests’ hair styling needs?
Page 44 Connect Aveda: Hair Styling
Educator Guide Hair Styling
Take Action
Slide 19
Page 81 Direct learners to the Connect Aveda Participant Workbook. Skills Assessment
ACTIVITY: SKILLS ASSESSMENT
Instruct the learner to complete the Skills Assessment.
– Instruct them to indicate “yes” if they are comfortable performing the skill and “no” if they are not. – Instruct them to record a commitment for improving each skill.
Ask the learner to share their commitment with you.
© 2012 Page 45 Rev. Date 4/26/2012 Hair Styling Educator Guide
Take Action
Slide 20
Page 82 Direct learners to the Connect Aveda Participant Workbook. Action Plan
ACTIVITY: ACTION PLAN
Instruct the learner to record a personal “I will” statement based on what they learned today.
For example: – I will improve my hair styling product and service knowledge by studying the Hair Styling Positioning Chart, Shelftalkers, End Benefit Cards, Product Resource Guide, Hair Care Consultation Tool and Purescription™ Pad. – I will perform the Hair Care Experience on every hair care guest. – I will practice performing the Signature Hair Styling Rituals on friends and family. – I will use the solutions formula to recommend product systems to guests.
Page 46 Connect Aveda: Hair Styling
Educator Guide Hair Styling
Take Action
Ask the learner to share their commitment with you.
SAY Thank you for sharing your commitment.
Slide 21
Page 83 Direct learners to the Connect Aveda Participant Workbook. Product Homeplay
SAY I’m going to give you one final activity to do on your own at home. The best way to improve you r hair care product knowledge is to experience the products yourself.
ACTIVITY: PRODUCT HOMEPLAY
Review the learner’s hair type and recommend the appropriate hair styling system (prep, style, finish).
Give the learner samples or testers of the products to take home and use on their hair.
Instruct the learner to record their responses to the
© 2012 Page 47 Rev. Date 4/26/2012 Hair Styling Educator Guide
Take Action
product homeplay questions for each product.
Review their responses at the beginning of the next training.
Facilitate a discussion by asking them what the difference was between learning about the products and experiencing them.
ASK Do you have any questions about any of the hair styling product knowledge tools or service behaviors? (Answer any questions.)
Slide 22
SAY Congratulations! You’ve just completed the Hair Styling module of the Connect Aveda training program!
Page 48 Connect Aveda: Hair Styling
Educator Guide Hair Styling
Take Action
Slide 23
© 2012 Page 49 Rev. Date 4/26/2012