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PRODUCT KNOWLEDGE 2021 PRODUCT KNOWLEDGE CONTENTS About Kenraabout Prep Layer About Kenraabout Professional Texture Guide Product Overview PRODUCT KNOWLEDGE 2021 CONTENTS About Kenra Professional® ........................................ 4-5 About Kenra® ............................................................ 6-7 Prep ......................................................................... 8-17 Layer ......................................................................18-31 Texture Guide .........................................................32-33 Product Overview ................................................. 34-35 3 PRODUCT KNOWLEDGE TRUSTED, INSPIRING, PROFESSIONAL HAIR FAMILY 5 Experience SUPERIOR PERFORMANCE in every styling & haircare situation. From iconic Volume Spray 25 to the pH balanced Haircare Systems, Kenra delivers the PERFECT SOLUTION to complete your look with LASTING BENEFITS. Serving STYLISTS for 90 YEARS AWARD-WINNING PERFORMANCE ICONIC PREP Our PREP category is comprised of all products that prepare the hair for perfect styling, including shampoos, conditioners, leave-ins and a dry shampoo. Kenra provides simple, superior solutions in every salon scenario with a pH-balancing system designed to service every client’s needs for harmoniously healthy hair. Every great style starts with the proper cleansing and conditioning process, to create the perfect balance of moisture and protein for the ideal canvas. Each care collection is formulated at the ideal pH range, based upon desired benefit, to match the pH of hair, sebum, and scalp. FINISH / LAYER RANGE BENEFIT Brightening Violet Toning Clarifying Shampoo Deep Cleansing Color Maintenance Color-Treated Daily Provision Hydration Dandruff Shampoo Dry Scalp Treatment Moisturizing Hydration Nourishing Masque Deep Hydration Strengthening Anti-Breakage Sugar Beach Texture Volume Dry Shampoo Volume Volumizing Body & Fullness 9 SHAMPOO & CONDITIONERS Kenra Care provides simple, superior solutions in every salon scenario with a pH-balancing system designed to service every client’s needs for harmoniously healthy hair. Each care collection is formulated at the ideal pH range, based upon desired benefit, to match the pH of hair, sebum, and scalp. Easy to use products witih straightforward benefits Unmatched performance claims New pH-balancing system for harmoniously healthy hair 11 VOLUMIZING MOISTURIZING VOLUMIZING MOISTURIZING SHAMPOO & CONDITIONER SHAMPOO & CONDITIONER body & fullness Maximize hydration Balance - Creates body, bounce & fullness for - Hydrates for smooth, soft, & shiny hair PREP fine, lifeless hair Volume - Improves manageability by over 50% Moisture - Increases volume by 30% - Best for all hair types - Extends lift from stylers by up to 155% - pH-balancing system to balance - pH-balancing system to lift at the root moisture levels & encourage supple growth Directions Directions Shampoo: Massage into wet hair, add Shampoo: Massage into wet hair, add water to lather. Rinse. Follow with water to lather. Rinse. Follow with Kenra Kenra Moisturizing Conditioner. Volumizing Conditioner. Conditioner: Remove excess moisture, Conditioner: Remove excess moisture, massage into hair after cleansing with massage into hair after cleansing with Kenra Moisturizing Shampoo. Kenra Volumizing Shampoo. Rinse thoroughly. Rinse thoroughly. Sizes: 10.1 fl. oz., 33.8 fl. oz. Sizes: 10.1 fl. oz., 33.8 fl. oz. Notes Notes ________________________________ ________________________________ ________________________________ ________________________________ FINISH / LAYER FINISH / LAYER COLOR MAINTENANCE MOISTURIZING COLOR MAINTENANCE MOISTURIZING SHAMPOO & CONDITIONER Oil color locking Protect lightweight hydration oil Balance - Daily color protection and shine - Absorbs into all hair types adding - Maintains up to 67% of color Color weightless moisture Moisture between services - Multipurpose oil for treating, styling, - Protects color for 35 washes and finishing - pH-balancing system is designed to - Provides thermal protection up to 450° F lock in color for long-lasting vibrancy Directions Directions Treatment: Apply several drops into Shampoo: Massage into wet hair, add Moisturizing Shampoo and Conditioner, water to lather. Rinse. Follow with wash as normal. Styling: Apply to towel Kenra Color Maintenance Conditioner. dried hair, mid-lengths to ends and blow dry with your favorite Kenra Professional Conditioner: Remove excess moisture, Styler. Finishing: Apply mid-lengths to massage into hair after cleansing with ends to control fly-a-ways and add a Kenra Color Maintenance Shampoo. polished shine to any look. Rinse thoroughly. Size: 2.7 fl. oz. Sizes: 10.1 fl. oz., 33.8 fl. oz. Notes Notes ________________________________ ________________________________ ________________________________ ________________________________ 13 STRENGTHENING BRIGHTENING STRENGTHENING BRIGHTENING SHAMPOO & CONDITIONER SHAMPOO & CONDITIONER anti-breakage Stop daily violet toning shampoo Instantly - Fortifies hair against daily aggressors - Eliminates brassy tones to enhance blonde, PREP - Reduces up to 99% of breakage Breakage gray and silver hair Brighten - Visibly healthier hair after one use - Features Advanced Brightening Technology - pH-balancing system to improve to increase brightness by up to 80% elasticity for healthy hair from - Prevents oil buildup to reduce root to tip frequent washing - Increases manageability by up to 20% Directions after first use Shampoo: Massage into wet hair, add - Formulated for daily color maintenance water to lather. Rinse. Follow with Kenra Strengthening Conditioner. Directions Shampoo: Massage into wet hair, add water to Conditioner: Remove excess moisture, lather. Rinse. Follow with Kenra Brightening massage into hair after cleansing with Conditioner. Kenra Strengthening Shampoo. Rinse thoroughly. Conditioner: Remove excess moisture, massage into hair after cleansing with Kenra Brightening Sizes: 10.1 fl. oz., 33.8 fl. oz. Shampoo. Rinse thoroughly. Sizes: 10.1 fl. oz., 33.8 fl. oz. Notes Notes ________________________________ ________________________________ ________________________________ ________________________________ FINISH / LAYER FINISH / LAYER STRENGTHENING BRIGHTENING TREATMENT TREATMENT anti-breakage deep masque intense violet toning masque - Reduces up to 99% of breakage - Instantly tones hair after first use by eliminating - Intense anti-breakage formula for brassy tones backbar services - Features Advanced Brightening - Deep conditioning treatment Technology to increase brightness by up to 80% - Visibly healthier hair after one use - Provides intense moisture for repairing, dull, damaged hair Directions - Increases manageability by up to 20% after first use After shampooing hair with - Formulated for intense toning preferred Kenra Shampoo, apply to hair and work mid-lengths to Directions ends. Leave for 5 minutes. Apply desired amount to freshly shampooed hair, Rinse thoroughly. focusing at the root and working down to the ends. Leave for 3-5 minutes depending on desired result. Sizes: 5 fl. oz. Rinse thoroughly. Use 1-2 times a week. Sizes: 5 fl. oz. Notes Notes ________________________________ ________________________________ ________________________________ ________________________________ 15 TEXTURIZING MISCELLANEOUS SUGAR BEACH DAILY NOURISHING SHAMPOO & CONDITIONER PROVISION MASQUE texturizing Sweet Soft leave-in conditioner deep conditioning treatment - Produced with 100% recycled - Hydrates, detangles & adds shine - Replenishes moisture & PREP Texture - Improves breakage prevention & conditions for soft, smooth hair - Purified sugar cane for touchable texture helps reduce split ends - Repairs & rejuvenates dry, - Creates amplified, soft waves while - Tames frizz & flyaways (static) damaged hair providing moisture - Provides thermal protection - Provides radiant shine - Lightweight formula that adds texture - Helps to resist humidity - Color-safe and volume - Lightweight formulation for all hair types Directions Directions Apply desired amount in Shampoo: Massage into wet hair, Directions sections on clean, damp hair. add water to lather. Rinse. Spray throughout damp or dry hair Massage into hair, leave on for Follow with Kenra Sugar Beach Conditioner. in sections, comb through to ends. 1-5 minutes. Rinse thoroughly. Conditioner: Remove excess moisture, Style with products as usual. Use massage into hair after cleansing with throughout the day to control frizz Size: 5.1 fl. oz. Kenra Sugar Beach Shampoo. Rinse and static. thoroughly. Size: 8 fl. oz. Sizes: 10.1 fl. oz., 33.8 fl. oz. Notes Notes Notes ________________________________ _________________________________________ ________________________________ ________________________________ _________________________________________ ________________________________ FINISH / LAYER FINISH / LAYER SPECIALTY VOLUME DRY CLARIFYING DANDRUFF SHAMPOO SHAMPOO SHAMPOO oil absorbing shampoo shampoo for removing dulling deposits treatment for dry scalp & dandruff - Instantly refreshes hair at the root - Restores hair’s natural radiance - Soothes dry, itchy & - Absorbs oils & impurities - Removes dulling deposits irritated scalp - Translucent spray, leaving no white residue & build-up - Zinc Pyrithione formulation - Builds the ideal foundation for styling - Brightens highlighted, treats seborrhea & other bleached or gray hair scalp conditions Directions - Cleanses deeply without - Gentle formulation for daily use Shake well. Spray in sections throughout drying hair - With therapeutic Jasmine Oil dry hair to absorb oils and impurities. Starting at the scalp and spray to ends. Directions Directions When dry, gently brush through
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