PRODUCT KNOWLEDGE 2021 PRODUCT KNOWLEDGE CONTENTS About KenraAbout Prep Layer About KenraAbout Professional Texture Guide Product Overview ...... ® ...... ® ...... 34-35 32-33 32-33 18-31 8-17 8-17 6 4- -7 5 3 TRUSTED, INSPIRING, PROFESSIONAL FAMILY

5 to complete your look with tocompleteyourlookwith thepHbalancedHaircare Systems,Kenradeliversthe in everystyling&haircare situation.From iconicVolume Spray25to SOLUTION Experience Serving SUPERIOR PERFORMANCE

STYLISTS

LASTING BENEFITS.

for

90 YEARS PERFECT ICONIC AWARD-WINNING PERFORMANCE

Our PREP category is comprised of all products that prepare the hair for perfect styling, including , conditioners, leave-ins and a dry .

Kenra provides simple, superior solutions in every salon scenario with a pH-balancing system designed to service every client’s needs for harmoniously healthy hair.

Every great style starts with the proper cleansing and conditioning process, to create the perfect balance of moisture and protein for the ideal canvas.

Each care collection is formulated at the ideal pH range, based upon desired benefit, to match the pH of hair, sebum, and scalp. PREP FINISH / LAYER

RANGE BENEFIT

Brightening Violet Toning

Clarifying Shampoo Deep Cleansing

Color Maintenance Color-Treated

Daily Provision Hydration

Dandruff Shampoo Dry Scalp Treatment

Moisturizing Hydration

Nourishing Masque Deep Hydration

Strengthening Anti-Breakage

Sugar Beach Texture

Volume Dry Shampoo Volume

Volumizing Body & Fullness

9 SHAMPOO & CONDITIONERS Kenra Care provides simple, superior solutions in every salon scenario with a pH-balancing system designed to service every client’s needs for harmoniously healthy hair.

Each care collection is formulated at the ideal pH range, based upon desired benefit, to match the pH of hair, sebum, and scalp.

Easy to use products witih straightforward benefits

Unmatched performance claims

New pH-balancing system for harmoniously healthy hair

11 VOLUMIZING MOISTURIZING VOLUMIZING MOISTURIZING SHAMPOO & CONDITIONER SHAMPOO & CONDITIONER body & fullness Maximize hydration Balance - Creates body, bounce & fullness for - Hydrates for smooth, soft, & shiny hair PREP fine, lifeless hair Volume - Improves manageability by over 50% Moisture - Increases volume by 30% - Best for all hair types - Extends lift from stylers by up to 155% - pH-balancing system to balance - pH-balancing system to lift at the root moisture levels & encourage supple growth Directions Directions Shampoo: Massage into wet hair, add Shampoo: Massage into wet hair, add water to lather. Rinse. Follow with water to lather. Rinse. Follow with Kenra Kenra Moisturizing Conditioner. Volumizing Conditioner. Conditioner: Remove excess moisture, Conditioner: Remove excess moisture, massage into hair after cleansing with massage into hair after cleansing with Kenra Moisturizing Shampoo. Kenra Volumizing Shampoo. Rinse thoroughly. Rinse thoroughly. Sizes: 10.1 fl. oz., 33.8 fl. oz. Sizes: 10.1 fl. oz., 33.8 fl. oz.

Notes Notes ______FINISH / LAYER FINISH / LAYER COLOR MAINTENANCE MOISTURIZING COLOR MAINTENANCE MOISTURIZING SHAMPOO & CONDITIONER Oil color locking Protect lightweight hydration oil Balance - Daily color protection and shine - Absorbs into all hair types adding - Maintains up to 67% of color Color weightless moisture Moisture between services - Multipurpose oil for treating, styling, - Protects color for 35 washes and finishing - pH-balancing system is designed to - Provides thermal protection up to 450° F lock in color for long-lasting vibrancy Directions Directions Treatment: Apply several drops into Shampoo: Massage into wet hair, add Moisturizing Shampoo and Conditioner, water to lather. Rinse. Follow with wash as normal. Styling: Apply to towel Kenra Color Maintenance Conditioner. dried hair, mid-lengths to ends and blow dry with your favorite Kenra Professional Conditioner: Remove excess moisture, Styler. Finishing: Apply mid-lengths to massage into hair after cleansing with ends to control fly-a-ways and add a Kenra Color Maintenance Shampoo. polished shine to any look. Rinse thoroughly. Size: 2.7 fl. oz. Sizes: 10.1 fl. oz., 33.8 fl. oz.

Notes Notes ______

13 STRENGTHENING BRIGHTENING STRENGTHENING BRIGHTENING SHAMPOO & CONDITIONER SHAMPOO & CONDITIONER anti-breakage Stop daily violet toning shampoo Instantly - Fortifies hair against daily aggressors - Eliminates brassy tones to enhance blonde, PREP - Reduces up to 99% of breakage Breakage gray and silver hair Brighten - Visibly healthier hair after one use - Features Advanced Brightening T echnology - pH-balancing system to improve to increase brightness by up to 80% elasticity for healthy hair from - Prevents oil buildup to reduce root to tip frequent washing - Increases manageability by up to 20% Directions after first use Shampoo: Massage into wet hair, add - Formulated for daily color maintenance water to lather. Rinse. Follow with Kenra Strengthening Conditioner. Directions Shampoo: Massage into wet hair, add water to Conditioner: Remove excess moisture, lather. Rinse. Follow with Kenra Brightening massage into hair after cleansing with Conditioner. Kenra Strengthening Shampoo. Rinse thoroughly. Conditioner: Remove excess moisture, massage into hair after cleansing with Kenra Brightening Sizes: 10.1 fl. oz., 33.8 fl. oz. Shampoo. Rinse thoroughly.

Sizes: 10.1 fl. oz., 33.8 fl. oz.

Notes Notes ______FINISH / LAYER FINISH / LAYER

STRENGTHENING BRIGHTENING TREATMENT TREATMENT anti-breakage deep masque intense violet toning masque

- Reduces up to 99% of breakage - Instantly tones hair after first use by eliminating - Intense anti-breakage formula for brassy tones backbar services - Features Advanced Brightening - Deep conditioning treatment Technology to increase brightness by up to 80% - Visibly healthier hair after one use - Provides intense moisture for repairing, dull, damaged hair Directions - Increases manageability by up to 20% after first use After shampooing hair with - Formulated for intense toning preferred Kenra Shampoo, apply to hair and work mid-lengths to Directions ends. Leave for 5 minutes. Apply desired amount to freshly shampooed hair, Rinse thoroughly. focusing at the root and working down to the ends. Leave for 3-5 minutes depending on desired result. Sizes: 5 fl. oz. Rinse thoroughly. Use 1-2 times a week.

Sizes: 5 fl. oz.

Notes Notes ______

15 TEXTURIZING MISCELLANEOUS

SUGAR BEACH DAILY NOURISHING SHAMPOO & CONDITIONER PROVISION MASQUE texturizing Sweet Soft leave-in conditioner deep conditioning treatment - Produced with 100% recycled - Hydrates, detangles & adds shine - Replenishes moisture & Texture - Improves breakage prevention & conditions for soft, smooth hair - Purified sugar cane for touchable texture helps reduce split ends - Repairs & rejuvenates dry, - Creates amplified, soft while - Tames & flyaways (static) damaged hair providing moisture - Provides thermal protection - Provides radiant shine - Lightweight formula that adds texture - Helps to resist humidity - Color-safe and volume - Lightweight formulation for all hair types Directions Directions Apply desired amount in Shampoo: Massage into wet hair, Directions sections on clean, damp hair. add water to lather. Rinse. Spray throughout damp or dry hair Massage into hair, leave on for Follow with Kenra Sugar Beach Conditioner. in sections, comb through to ends. 1-5 minutes. Rinse thoroughly. Conditioner: Remove excess moisture, Style with products as usual. Use massage into hair after cleansing with throughout the day to control frizz Size: 5.1 fl. oz. Kenra Sugar Beach Shampoo. Rinse and static. thoroughly. Size: 8 fl. oz. Sizes: 10.1 fl. oz., 33.8 fl. oz.

Notes Notes Notes ______FINISH / LAYER PREP FINISH / LAYER

SPECIALTY VOLUME DRY CLARIFYING DANDRUFF SHAMPOO SHAMPOO SHAMPOO oil absorbing shampoo shampoo for removing dulling deposits treatment for dry scalp & dandruff - Instantly refreshes hair at the root - Restores hair’s natural radiance - Soothes dry, itchy & - Absorbs oils & impurities - Removes dulling deposits irritated scalp - Translucent spray, leaving no white residue & build-up - Zinc Pyrithione formulation - Builds the ideal for styling - Brightens highlighted, treats seborrhea & other bleached or gray hair scalp conditions Directions - Cleanses deeply without - Gentle formulation for daily use Shake well. Spray in sections throughout drying hair - With therapeutic Jasmine Oil dry hair to absorb oils and impurities. Starting at the scalp and spray to ends. Directions Directions When dry, gently brush through to work Massage into wet hair, add water Shake well. Apply to wet hair product into hair. to lather. Rinse and repeat if and leave for several minutes. necessary. For color-treated Rinse and repeat. Use at least Size: 5 oz. hair, add once a week to Color twice a week or as directed by Maintenance System to remove a physician. deposits that may dull hair color. Size: 10.1 fl. oz. Sizes: 10.1 fl. oz., 33.8 fl. oz. Notes ______Notes Notes ______

17 LAYER The greater thenumber, thegreater thehold. and are shampoosoluble.Eachproduct isassignedaholdindexfrom 0-30. All formulationsare non-flaking,humidity-resistant, donotbuilduponthehair desired longevity. stylist increating theirvisionforeachclient,ensuringthestylewillhave change shape,oraltertexture. Thesehigh-performanceformulasassistthe The

HIGH HOLD MEDIUM HOLD LOW HOLD NO

20-30 11-19 1-10 HOLD LAYER Clear Paste 20 Crème18 Nitro Memory Sugar BeachCrème12 Color Maintenance Thermal Spray11 Matte Texture Putty10 Sugar BeachSpray7 Perfect 5 Blowout Curl DefiningCreme5 Dry Volume Burst3 Smoothing Spray PRODUCT Volume Mousse12 Thermal StylingSpray19 Volume MousseExtra17 Styling Gel17 Lotion14 Smoothing Blowout Volumizing Powder 14 Root LiftingSpray13 Curl GlazeMousse13 NO HOLD 0 categoryentailsproducts whichare addedtoprovide hold, HOLD INDEX OUEMITR SHINE MOISTURE VOLUME • • • • • •

• • • • • SUPER HOLD • • • • • • • • • • • • •

25 PROTECTION THERMAL THERMAL 30 • •

TEXTURE • • • •

19 FINISH LAYER PREP NO HOLD LOW HOLD LOW HOLD

SMOOTHING DRY VOLUME SUGAR BEACH MATTE TEXTURE SPRAY BURST 3 SPRAY 7 PUTTY 10 ultra-fine blow-out spray soft hold volumizing spray texturizing spray medium hold putty

- Instant Lightweight Smoothing - Up to 9x the volume - Purified sugar cane for - Provides a medium, flexible hold with - Ideal for fine to medium hair - Dry application touchable texture a matte finish - Provides up to 3 days of frizz - Tousled texture - Adds volume and texture without - Replenishes moisture & softens hair free styles drying the hair - Pliable consistency allows for Directions - Provides thermal protection - Creates tousled beach waves with effortless, versatile styling up to 450ºF (232°C) Shake well. Hold can 8-10” from hair. no crunch or stickiness - Easy to rework throughout the day Lift & spray hair roots to ends. Apply

Directions in short bursts. Spray for desired Directions Directions Shake well. Hold can 8-10” and hold, styling, and finishing results. Massage a dime to nickel size amount Spray evenly on damp or dry hair. apply to damp hair on mid-lengths/ into palms and distribute evenly to Size: 7.5 oz. Dry with a diffuser or scrunch and ends and brush through. Blow-dry damp or dry hair. Style, sculpt and style for texture. in sections for optimal smoothing. restyle as desired. Style with heat tool if desired. As a Sizes: 4.0 fl. oz. finisher: spray from mid-lengths to Size: 2 oz. ends for a polished finish.

Size: 4.2 oz.

Notes Notes Notes Notes ______PREP FINISH LAYER MEDIUM HOLD

CURL DEFINING PERFECT COLOR MAINTENANCE SUGAR BEACH CREME 5 BLOWOUT 5 THERMAL SPRAY 11 SUN CRÈME 12 curl enhancing creme light hold styling creme medium hold hairspray texturizing sun crème

- Refines & separates curls & waves - Provides thermal protection - Maintains color vibrancy up to - Purified sugar cane for - Provides styling control & shine with up to 450ºF (232°C) 25 heat styles touchable texture soft, touchable finish - Increases all over body & fullness - Locks in 98% of color pigments - Provides sun protection against - Tames frizz & flyaways - Lightweight formula - Delivers intense thermal protection color fading - Helps resist humidity - Enhances shine & tames frizz up to 450°F - Enhances natural texture

- Ideal for blowout & styling control - Medium hold for styling versatility - Helps prevent damage by SUGAR BEACH Directions giving hair moisture SUN CRÈ ME Dispense 1-2 pumps in palms and Directions Directions texturizing medium apply to damp hair in sections. Diffuse Apply evenly throughout damp hair Shake well. Hold can 8-10” from hair. hold crè me Directions crème texturisante à or air-dry while sculpting. before blow-drying. As a styler: Use before hot tools for fixation moyenne Apply the Sugar Beach Sun Crème thermal protection and to lock in color. Size: 3.4 fl. oz. Size: 5 fl. oz. evenly throughout damp hair and 12 As a finisher: Spray from mid-lengths to air dry for texture. Apply to dry hair ends for desired hold and finishing results. for maximum sun protection against COLOR color fading. PROTECTION Size: 8.0 oz. SWEET TEXTURE Sizes: 3.4 fl. oz

101 mL / 3.4 fl. oz. Notes Notes Notes Notes ______

21 MEDIUM HOLD MEDIUM HOLD

VOLUME CURL GLAZE VOLUMIZING STYLING MOUSSE 12 MOUSSE 13 POWDER 14 GEL 17 medium hold mousse curl control glaze medium hold, texturizing powder firm hold gel

- Non-drying, non-flaking - Provides curls with shine, control, - 3x the volume - Provides excellent support lightweight formulation & definition - Style longevity up to 72 hours for any style - Provides styling control without - Non-drying, non-flaking - No residue, easy workable formula - Creates fullness & adds shine stiffness or stickiness - Leaves curls soft to the touch - Volume, texture and style longevity - Controls coarse, unruly - Tames frizz & conditions - Helps resist humidity & tames frizz make this powder the ideal updo hair textures or styling tool - Provides thermal protection up - Provides thermal protection up - Alcohol-free, non-drying & to 450°F (232°C) to 450°F (232°C) Directions non-flaking Section and apply two pumps at the Directions Directions Directions root and massage until absorbed. Shake well. Invert can upside Shake well. Dispense into palms Massage in palms or fingertips and Apply additional pumps until desired down, and apply desired amount and massage until foam is clear. distribute evenly to damp or dry hair. result is achieved. into palms. Distribute evenly Apply evenly in sections while Blow-dry style, sculpt, shape, or allow throughout damp hair in sections. sculpting. Diffuse or air-dry. Apply Size: .35 oz. to air-dry. Blow-dry or style as desired. more as needed. Size: 6 fl. oz. Size: 8 oz. Size: 6.75 oz.

Notes Notes Notes Notes ______PREP FINISH LAYER

ROOT LIFTING SMOOTHING BLOWOUT VOLUME MOUSSE THERMAL STYLING SPRAY 13 14 EXTRA 17 SPRAY 19 volume building foam blow-dry lotion firm hold mousse firm hold heat-activated spray

- Boosts hair at the roots & - Up to 4 days without frizz - Non-drying, non-flaking lightweight - Provides firm hold & styling volumizes entire style - Enhances smoothness & formulation control for hot tool usage - Creates ultimate lift & manageability of a blowout - Provides styling control without - Provides thermal protection long-lasting style support - Increases softness & moisture stiffness or stickiness up to 428°F (220°C) - Provides flexible fullness without healthy looking hair - Tames frizz & conditions - Non-sticking formula for weight or stiffness - Medium hold, ideal for medium - Provides thermal protection up to clean styling tool release to coarse hair 450°F (232°C) - Tames frizz, flyaways & adds shine Directions Shake well. On damp hair, spray Directions Directions Directions onto parted sections near the scalp Apply the leave-in lotion evenly Shake well. Invert can upside down, Separate dry hair into sections. for maximum lift. Blow-dry hair and comb throughout damp hair. and apply desired amount into palms Generously spray each section. away from scalp. Blow-dry and style as desired. and distribute evenly throughout damp Apply heat with a styling tool. hair in sections. Blow-dry or style as Finish with an overall mist for Size: 10.1 fl. oz. Size: 8 oz. usual. desired results.

Size: 8 oz. Size: 10.1 fl. oz.

Notes Notes Notes Notes ______

23 HIGH HOLD

NITRO MEMORY CRÈME 18 ST firm hold crème mousse 1 NITROGEN - 3 day style memory - 1ST Nitrogen crème mousse CRÈME MOUSSE - No stick application - Flexible, firm hold

Directions Shake well. Invert can upside down. PATENTED FORMULA Apply desired amount into palms and distribute evenly throughout damp hair in sections. Blow-dry or style as preferred.

Size: 8.0 fl. oz.

Notes ______

CLEAR PASTE 20 high shine paste

- Provides maximum styling control - Creates movable, pliable texture - Adds a gloss finish - Water-soluble

Directions Massage dime size amount in palms or fingertips and distribute evenly to damp or dry hair. Blow- dry, sculpt and style or allow to 3X the Volume air-dry. Size: 2 oz. NEW Volumizing Powder 14 From the volume experts, now in powder format. ° Style longevity up to 72 hours ° No residue, easy workable formula Notes Mess-free targeted puff spray ______° ______

25 Our FINISH products are added after styling is complete, to lock in the style and provide additional hold, nourishment, control, and/or shine. Each product is assigned a hold index from 0-30. The greater the number, the greater the hold. LAYER / PREP LAYER HOLD INDEX NO HOLD SUPER HOLD

0 25 30

PRODUCT BENEFIT

Dry Oil Conditioning Mist Soft-Touch Nourishing Spray FINISH NO HOLD Shine Spray Instant Weightless Shine Spray

Fast-Dry Hairspray 8 Flexible Hold Thermal Spray 1-10 LOW HOLD Design Spray 9 Light Hold Hairspray

Perfect Medium Spray 13 Medium Hold Hairspray

Dry Oil Control Spray 14 Medium Hold Nourishing Spray 11-19 HOLD

MEDIUM Volumizing Spray Clay 15 Bodifying Sculpting Spray

Artformation Spray 18 Firm Hold Hairspray

Shaping Spray 21 Alcohol Free Extra Firm Hold Hairspray

Volume Spray 25 Super Hold Finishing Spray

20-30 Volume Spray Non-Aerosol 25 Super Hold Finishing Spray HIGH HOLD HIGH

Ultra Freeze Spray 30 Ultimate Hold Hairspray

27 FINISH NO HOLD MEDIUM HOLD

DRY OIL SHINE PERFECT MEDIUM DRY OIL CONTROL CONDITIONING MIST SPRAY SPRAY 13 SPRAY 14 soft-touch nourishing spray instant weightless shine spray medium hold hairspray medium hold nourishing spray

- Lightweight spray oil blend - Provides weightless, - Provides styling control without stiffness - Breakthrough oil with hold - Instant softness and shine instant shine to any style - Fast-drying formulation for touchable, technology - Dry conditioner - Tames frizz & flyaways brush-through hold - Tames frizz & flyaways - Enhances color vibrancy - Finishes with naturaal shine - Nourishing oil blend Directions - Medium hold Shake well. Hold can 8-10” from Directions Directions hair. To finish or refresh any style, Shake well. Hold can 8-10” from Shake well. Hold can 8-10” Directions spray from mid-lengths to ends. hair and spray a light mist over entire from hair. Spray for desired hold, Shake well. Hold can 8-10” style for a radiant, polished finish. styling, and finishing results. from hair. As a styler: Section and Size: 5 oz. spray to control frizz while styling. Sizes: 1.5 oz., 10 oz. Size: 5.5 oz. As a finisher: Spray from mid-lengths to ends to tame flyaways. LAYER / PREP LAYER Size: 8 oz.

Notes Notes Notes Notes ______FINISH

LOW HOLD

FAST-DRY DESIGN VOLUMIZING ARTFORMATION HAIRSPRAY 8 SPRAY 9 SPRAY CLAY 15 SPRAY 18 flexible hold thermal spray light hold hairspray bodifying sculpting spray firm hold hairspray

- Multifunctional spray, ideal for - Tames frizz & flyaways - 3x the fullness - Working spray great for styling & finishing - Lightweight, brushable formula - Medium hold provides long-lasting building styles - Rapid drying for sizzle-free thermal - Provides enhanced definition texture & volume - Controls unmanageable hair styling up to 450ºF (232°C) for moveable styles - Ultra-dry formula with a pliable finish while remaining brushable - Can by layered for buildable hold - Creates volume & shine Directions Directions throughout the day Shake well. Spray desired Shake well. For a super textured finish, Directions Directions amount 8-10” from hair for a hold can 8-10” from hair and spray Shake well. Hold can 8-10” from Shake well. Apply to dry hair while light, flexible hold. over mid lengths to ends in . Spray desired amount for styling with hot tools. Use to finish bursts. To build moldable body, spray hold, styling and finishing results. Size: 10 oz. style and reapply to build hold between layers at the base. Size: 10 oz. throughout the day. Size: 4 oz. Size: 8 oz.

Notes Notes Notes Notes ______

29 HIGH HOLD VOLUME ALCOHOL FREE VOLUME SPRAY 25 SHAPING SPRAY 21 NON-AEROSOL extra firm hold hairspray super hold finishing spray

- 1ST professional alcohol free hairspray - Wind resistant up to 25MPH SPRAY 25 - Max moisture retention - Super hold up to 120 hours - Optimal working time - High humidity resistance super hold finishing spray - Extra firm hold & high shine up to 24 hours

Directions Directions Shake well. Hold can 8-10” from hair. Shake well. Hold bottle 8-10” Optimized drying time allows for working from hair and spray in short styles before setting. bursts. Reapply after styling.

Sizes: 8 oz. Size: 10.1 fl. oz. 13X / PREP LAYER

Notes Notes ______- Wind resistant up to 25MPH

- High humidity resistance up to 24 hours FINISH - Super hold up to 120 hours - Flake-free & fast-drying

ULTRA FREEZE Directions SPRAY 30 Shake well. For super hold, hold can 8”–10” from hair and spray over entire finished style in short bursts. To build volume, ultimate hold hairspray spray between layers at the base. - Locks styles with a long-lasting, ultra-firm hold Sizes: 1.5 oz., 10 oz., 16 oz. - Dries instantly - High humidity resistance up to 24 hours - Pr ovides a flake-free, Notes high-shine finish

Directions Shake well. Hold can 8-10” from hair. Spray for desired hold and finishing results.

Size: 10 oz.

Notes ______

31 texture guide Our Texture Guide is designed to provide the basics on waves, curls, and coils. All recommendations are based on average hair TEXTURED HAIR BLOWOUT condition, but can be refined to cater to specific needs. A Textured Hair Blowout is when you take natural textured hair from wavy/curly to a straight/smooth. This process uses only a blow- dryer to smooth the cuticle for shiny, straight result. Additional heat HAIR TEXTURE HAIR TYPE tools can be used to add bend, loose waves or curls to the hair after straightening. Fine Medium Coarse Straight Wavy Curly Coily How to 1. Shampoo/Condition 2. Section/Blow-dry 3. Take ¼ inch sections, flat iron using high heat application; roots to ends. Product Fine Medium Coarse Wavy Curly Coily Tools Moisturizing Shampoo • • • • • • Flat Iron (450ºF) Blow Dryer (1900 Watts) & Concentrator Moisturizing Conditioner • • • • • • BEFORE Prep Brushes: Paddle Brush, Denman Brush Daily Provision • • • • Combs Sectioning Clips Nourishing Masque • • • • • • Curl Defining Crème 5 • • • • • Curl Glaze Mousse 13 • • • • • Style Smoothing Blowout Lotion 14 • • • • • Notes Styling Gel 17 • • • • • • ______Nitro Memory Crème 18 • • • • • Dry Oil Conditioning Mist • • • • • • AFTER Finish Moisturizing Oil • • • • • •

SILK PRESS PROTECTIVE STYLES A Silk Press is a modern-day update on the former press and Protective Styles are that prevent the ends of your hair curl. This process begins with shampoo/condition and is usually from being exposed to sun, thermal, and mechanical damage. The followed by applying a layering product prior to high heat flat iron purpose of protective hairstyles is to promote healthier hair growth application by sections; roots to ends. It provides natural hair the and reduce split ends and damage. Protective styles include wigs, appearance of being relaxed without using harsh chemicals. buns, twists, knots, etc.

How to How to 1. Shampoo/Condition 1. Shampoo/condition 2. Section/Blow-dry 2. Section hair & thoroughly apply product section by section 3. Take ¼ inch sections, flat iron using high heat application; 3. Create desired style roots to ends. Tools Hooded Dryer Tools Brushes: Paddle Brush, Denman Brush Flat Iron (450ºF) Combs Blow Dryer (1900 Watts) & Concentrator Sectioning Clips Brushes: Paddle Brush, Denman Brush BEFORE Setting Clips Combs Sectioning Clips

Notes Notes ______AFTER 33 Three unique brands driven by the daily needs of stylists.

Experience superior performance in every styling & haircare situation. From iconic Volume Spray 25 Elevate your artistry with high-end formulas, fragrances, and packaging – for unmatched styling & haircare. to the pH balanced Haircare Systems, Kenra delivers the perfect solution to complete your look with lasting benefits. Stay on-trend with Kenra Platinum featuring the latest ingredients & exclusive technologies to create truly impressive looks. PREP

Color Sugar Moisturizing Volumizing Strengthening Brightening Clarifying Dandruff Daily Nourishing Volume Dry Signature Style Luxe Shine Restorative Color Charge Thickening Dry Shampoo Pearl Detangler Maintenance Beach Provision Masque Shampoo Prime

SUGAR BEACH SUN CRÈ ME

texturizing medium hold crè me crème texturisante à fixation moyenne 12

PEN WEE EE

101 mL / 3.4 fl. oz.

Texture Curl Volume Prep & Protect Control Luxe Shine Thickening Blow-Dry Texturizing Boost & Protect Smooth & Signature Style Straighten FINISH LAYER PREP FINISH LAYER

Dry Oil Shine Fast-Dry Design Perfect Dry Oil Volumizing Artformation Shaping Volume Volume Ultra Signature Style Voluminous Touch Working Signature Style Heat Block Finishing Conditioning Medium Control Spray Clay Non-Aerosol Freeze Glass Spray Dry Setting ARTISTIC & EDUCATION Discover inspiring & trend driven innovations for the utmost reliability with superior performance. From the just-out-of- beauty-school novice to the master colorist, a full suite of education offerings help you elevate your artistry. Kenra Professional’s Artistic & PERMANENT DEMI-PERMANENT SEMI-PERMANENT / / Education team is dedicated to staying innovative, replicable, and inspiring. Strong relationships and a commitment to artistry allow us to create effective tools for professionals to build their business Core Metallics Boosters Monochrome Core Metallics Rapid behind the chair every day.

LIGHTENERS / SUPPORT / SUBLINES

Lightener No Ammonia Porosity Simply Blonde Studio Stylist Lightener Equalizing Express kenraprofessional.com/education 35 2695014 - 12.20