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2014Wsmag Media Kit.Indd WINSTON-SALEM MONTHLY wine tours biotech place piedmont opera MARCH 20122012 MARCH 2012 hitting the streets ANNUAL TH THE 7 JUNIOR LEAGUE winstonsalemmonthly.com $4.95 MARCH 24 see inside TOUR OF FINE SPACES Contact Angie Tedder, Sales Manager | [email protected] | 336-944-4275 | or your Winston-Salem Journal Account Executive MEDIA KIT 2014 audience &distribution The Winston-Salem Monthly Brand Winston-Salem Monthly celebrates life in our city—the people, places, and events that make it a unique and vibrant place to live, WINSTON-SALEM MONTHLY work, and play. The magazine has been the authority on living well in readership is composed of an the Twin City since 2006, and offers residents and visitors engaging, upscale demographic. beneficial and independent editorial about entertaining, food, and local Minimum Household events as well as features on the history, culture, people, and happen- Income $100,000 ings that make this city intriguing. Winston-Salem Monthly is the must-read publication for educated, affluent, and discerning consumers. ~ and ~ Minimum Home Value In an age of interruption, magazines $200,000 engage and captivate. 20,000 MAGAZINES ARE Advertisers, take note. Among all media—digital or analog— DIRECT MAILED MONTHLY: magazine readers are least likely to engage in another activity to affl uent homeowners in while reading. Forsyth County and surrounding areas as well as to members Magazine readers spend an average of 43 minutes of undivided of the Winston-Salem Chamber attention with each issue. of Commerce. Actual customer comments: The Winston-Salem Visitors Center, the Downtown We are very pleased with our experience and a boost in sales from Winston-Salem Partnership, our ad in Winston-Salem Monthly! The results have been amazing. Marriott Winston-Salem, The next day after it was mailed out, we had a new customer with Embasy Suites Winston-Salem, her magazine in one hand and our phone number in another, she and various establishments called and said, ‘I got up very early this morning. I have been waiting around the house for 8:00am to get here so I could call you.’ Now (restaurants, coffee shops, that’s results! spas, bed & breakfasts) are stocked with monthly issues. Tommy & Kelli Campbell Panther Creek Boxwood Gardens Copies are also sold at Barnes & Noble, the Moravian Book I must say I am happy to plug your magazine. Each time I have & Gift Shop, and at the Old spent ad dollars, I have more than paid for the ad in new clients, and Salem Visitors Center. important new work. cheers, barb Barbara Mory Paintings winstonsalemmonthly.com Contact Angie Tedder, Sales Manager | [email protected] | 336-944-4275 | or your Winston-Salem Journal Account Executive DEADLINES: Space reservation 6th. Completed materials due 10th of each month prior 2014 planning calendar editorial themes & advertising content departments JANUARY ❱ Refl ection Issue AUGUST ❱ Back to School Transitions Education Health Arts Reinventing Yourself Innovation in every issue FEBRUARY ❱ Salute to Women Summer Fun Gang Notable Women (Camps & Kid Stuff) Relationships Back-To-School Gang Editorial: Valentine's Day Gift Gang SEPTEMBER ❱ Taking Note MARCH ❱ Hidden Gems Celebrate Our 100th Issue Twin City Talk Fall Arts Guide History 1,000 Words History Sustainability Step Inside Tour of Fine Homes Anniversary Gang– discounted rates to thank Wines and Vines ❱ APRIL Style Issue our advertisors Food for Thought Music ❱ The Creative Collective Fashion OCTOBER Fall Fun Around Town Trends Hobbies Easter Gift Gang Festivals & Getaways Local Hero ❱ Salem Scene MAY ❱ Get Outdoors NOVEMBER Giving Issue Gardening Philanthropy Playmakers Patios Nonprofi ts Exterior Settings Holiday Gift Gang Advertising: Summer Fun Gang DECEMBER ❱ Holiday Issue Paving Ways Guide to (Camps & Kid Stuff) Traditions Educational Services Mom/Grad Gift Gang Celebrations Food & Wine Guide Shopping JUNE ❱ Get Aways Design & Décor Holiday Gift Gang Daytrips Arts & Entertainment Summer Travel Summer Fun Gang (Camps & Kid Stuff) Dad/Grad Gift Gang JULY ❱ Summer Fun Food Patriotism Content subject to change Summer Fun Gang (Camps & Kid Stuff) winstonsalemmonthly.com Contact Angie Tedder, Sales Manager | [email protected] | 336-944-4275 | or your Winston-Salem Journal Account Executive freestanding advertising DEADLINES: Full Page Bleed (triFullm) 8.37 Page5” Bleedx 10.875 ” Space reservation 6th. Completed materials due 10th of each month prior (bleed(triFullm) 8.37) Pa8.62ge5”5” Bleedx x10 11.8.175 25”” (bleed(trim) 8.37) 8.625”5” x x10 11.8.17525”” (bleed) 8.625” x 11.125” Full Page Live Image Area ADVERTISING RATES (per month) Full7. Pa5”ge x 10 Li”ve (n Imago bleee d)Area Full7. Pa5”ge x 10 Li”ve (n Imago bleee d)Area AD SIZE 12X 6X 3X 1X 7.5” x 10” (no bleed) 2 page spread $4140 $4730 $5320 $5910 Full page $2295 $2630 $2955 $3285 2/3 page $1935 $2210 $2485 $2760 1/2 page $1450 $1660 $1865 $2070 1/3 page $965 $1105 $1245 $1380 1/6 page $645 $740 $830 $920 Note: All rates include corresponding website presence on winstonsalemmonthly.com, full-color, and complimentary graphic design. 15% upcharge for premium positions. Page Peels are available on the website for premium position advertisers. 1/3 Page 2/3 Page 1/(v3er Paticagel) 2/(ver3 Paticagel) ADVERTISING DIMENSIONS 2.421/(v3er2 Pa”ti caxge 10l) ” 4.2/(v96er31 ”Pati xca ge10l) ” 2.42(ver2”ti cax 10l) ” 4.(v96er1”ti xca 10l) ” AD SIZE WIDTH HEIGHT 2.422” x 10” 4.961” x 10” Two page spread bleed 17" 11.125" trims to: 16.75" 10.875" Full page bleed 8.625" 11.125" trims to: 8.375" 10.875" Full page live image area-no bleed 7.5" 10" 2/3 page vertical 4.96" 10" 1/2 page horizontal 7.5" 4.875" 1/3 page square 4.96" 4.875" 1/6 Page 1/3 Page (square) 1/(ver6 Paticagel) 1/4.396 Pa1ge” x 4.(squ875”are) 1/3 page vertical 2.422" 10" 1/(v2.42er6 Patica2gel) 1/4.396 Pa1ge” x 4.(squ875”are) (v x 2.42er4.ti87ca25”l) 4.961” x 4.875” 1/6 page vertical 2.422" 4.875" x 2.424.8725” x 4.875” winstonsalemmonthly.com ADVERTISING DIMENSIONS Online ads are limited to 160 x 300 160 x 300 these 30sizes0 x 25 and0 have specifi300 x 25 c0 placement spots on the site: Jr. Jr. Display Ad Display Ad Skyscraper 1/2Sk Payscrgeaper AD SIZE Ad (horiz1/2 Paontal)Adge 7.(horiz1/5”2 x Pa4.ontal)87ge5” 160 x 600 160 x 600 7.(horiz5” x 4.ontal)875” 300 x 600 half page 7.5” x 4.875” 160 x 300 300 x 600 300 x 600 Skyscraper Skyscraper 300 x 250 160 x 300 Jr. Half Page Half Page Ad Ad 300 x 250 display 300 x 25Di0splay Ad Jr. Skyscraper 200 x 90 200 x 90 Display Ad Skyscraper Ad 728 xTi 90le leaderboardTile Ad 160 x 600 200 x 90 tile 300 x 600 728 x 250 160 x 60728Sk0 yscrx 25aper0 300 x 60Half0 PageLeaderboard Ad SkyscrLeaderaperboAdard Ad 728 x 90 728 x 90 200 x 90 Half Page Ad Leaderboard Ad Leaderboard Ad200 x 90 Tile Tile winstonsalemmonthly.com 728 x 250 728 xLeader 250 board Ad 728 x 90 Leaderboard Ad 728 Leaderx 90 board Ad Contact Angie Tedder, Sales Manager | [email protected] |Ad 336-944-4275 | or your Winston-Salem Journal Account Executive advertising gangs ADVERTISING RATES/DIMENSIONS (for themed advertising gangs) AD SIZE 1X 2X 3X + WIDTH HEIGHT Full page $2000 $1600 $1200 7.5" 9.75" 1/2 page horizontal $1000 $800 $600 7.5" 4.5" WINSTON-SALEM MONTHLY 1/4 page $500 $400 $300 3.69" 4.5" Advertising Guides are special themed, full-color advertising Seasonal & Monthly full-color, vibrant ads in a special themed and advertorial sections. advertising~only section. Monthly Gangs THE GIFT GUIDE ARTS & ENTERTAINMENT Laster’s Fine DESIGN & DECOR Art & Antiques With Hundreds of Items to Choose From, You’re Sure to Find That Unique Gift for That Special Someone This Holiday Season. Instructed by Burgess Jenkins Christmas Ballotins of “REMEMBER THE TITANS” with Truffles, Chocolate Ornaments Denzel Washington,“THE REAPING” ARTS & ENTERTAINMENT and More. with Hilary Swank and the new ABC series “NASHVILLE”. NC and the southeast rank among winesandvines the top in the nation for film and Always the television production. We offer serious Perfect Gift! training to compete in this market. Adult and teen classes available. BRING ON THE BUBBLY 664 S. Stratford Rd. - Winston-Salem 206 WByFOURTH Kat ST Bodrie WINSTON-SALEM, NC 27101 336.723.1717 336 - 765 - 5919 contempoconcepts.com M-F 10-6, Sat 10-5 www.LastersFineArt.com INVITATIONS ONLY Seasonal Gangs A Shop for All Occasions 35th AnniversarySeason Merry, Merry! FEBRUARY ISSUE • Valentine’s Day Happy, Happy! Free Printing on all in-stock items Dec. 5-23 ‘Tis the season. High PointTheatre APRIL ISSUE • Easter (Please present ad with purchase. One per customer, please. Expires 12-14-12) Ticketing: (336) 887-3001 or www.highpointtheatre.com (336) 768-9909 3301 Healy Drive • Winston-Salem www.InvitationsOnlyHome.com www.ncshakes.org Like us on Facebook for weekly specials! Pictured: Michael Huie and Sarah Stephens MAY ISSUE • Mom/Dad/Grad December 2012 49 December 2012 59 JUNE ISSUE • Mom/Dad/Grad AUGUST ISSUE • Back-To-School SEPTEMBER ISSUE • Anniversary “Wachovia“Wachovia concentrated concentrated on on the the human human side side as as FROM WACHOVIA TO WELLS FARGO: wellwell as as the the financial financial side side of of life.” life.” CONTINUING A LEGACY OF —John—John Medlin, Medlin, former former CEO CEO of of Wachovia Wachovia NOVEMBER ISSUE • Holiday SERVICEB Y M ICHAEL B REEDLOVE AND E MILY-SARAH L INEBACK DECEMBER ISSUE • Holiday WELLS n just over a month, Winston-Salem will witness the most significant corporate name change in its history when Wachovia visibly becomes Wells Fargo.
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