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The Winston-Salem Monthly Brand Winston-Salem Monthly celebrates life in our city—the people, places, and events that make it a unique and vibrant place to live, WINSTON-SALEM MONTHLY work, and play. The magazine has been the authority on living well in readership is composed of an the Twin City since 2006, and offers residents and visitors engaging, upscale demographic. beneficial and independent editorial about entertaining, food, and local Minimum Household events as well as features on the history, culture, people, and happen- Income $100,000 ings that make this city intriguing. Winston-Salem Monthly is the must-read publication for educated, affluent, and discerning consumers. ~ and ~ Minimum Home Value In an age of interruption, magazines $200,000 engage and captivate. 20,000 MAGAZINES ARE Advertisers, take note. Among all media—digital or analog— DIRECT MAILED MONTHLY: magazine readers are least likely to engage in another activity to affl uent homeowners in while reading. Forsyth County and surrounding areas as well as to members Magazine readers spend an average of 43 minutes of undivided of the Winston-Salem Chamber attention with each issue. of Commerce. Actual customer comments: The Winston-Salem Visitors Center, the Downtown We are very pleased with our experience and a boost in sales from Winston-Salem Partnership, our ad in Winston-Salem Monthly! The results have been amazing. Marriott Winston-Salem, The next day after it was mailed out, we had a new customer with Embasy Suites Winston-Salem, her magazine in one hand and our phone number in another, she and various establishments called and said, ‘I got up very early this morning. I have been waiting around the house for 8:00am to get here so I could call you.’ Now (restaurants, coffee shops, that’s results! spas, bed & breakfasts) are

stocked with monthly issues. Tommy & Kelli Campbell Panther Creek Boxwood Gardens Copies are also sold at Barnes & Noble, the Moravian Book I must say I am happy to plug your magazine. Each time I have & Gift Shop, and at the Old spent ad dollars, I have more than paid for the ad in new clients, and Salem Visitors Center. important new work. cheers, barb Barbara Mory Paintings

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Merry, Merry! FEBRUARY ISSUE • Valentine’s Day Happy, Happy! Free Printing on all in-stock items Dec. 5-23 ‘Tis the season. High PointTheatre APRIL ISSUE • Easter (Please present ad with purchase. One per customer, please. Expires 12-14-12) Ticketing: (336) 887-3001 or www.highpointtheatre.com

(336) 768-9909 3301 Healy Drive • Winston-Salem www.InvitationsOnlyHome.com www.ncshakes.org Like us on Facebook for weekly specials! Pictured: Michael Huie and Sarah Stephens MAY ISSUE • Mom/Dad/Grad December 2012 49 December 2012 59 JUNE ISSUE • Mom/Dad/Grad AUGUST ISSUE • Back-To-School SEPTEMBER ISSUE • Anniversary

“Wachovia“Wachovia concentrated concentrated on on the the human human side side as as FROM WACHOVIA TO WELLS FARGO: wellwell as as the the financial financial side side of of life.” life.” CONTINUING A LEGACY OF —John—John Medlin, Medlin, former former CEO CEO of of Wachovia Wachovia NOVEMBER ISSUE • Holiday

SERVICEB Y M ICHAEL B REEDLOVE AND E MILY-SARAH L INEBACK DECEMBER ISSUE • Holiday WELLS n just over a month, Winston-Salem will witness the most significant corporate name change in its history when Wachovia visibly becomes Wells Fargo. With that, the ITwin City will wave goodbye to the Wachovia name, marking the end of a relationship that dates back more than 130 years. At the same time, it will officially say hello to a new friend in Wells FARGO Fargo, a company that promises to take good care of local workers, customers, and the community as a whole. CELEBRATING A taking care of When the merger was announced in 2008, people were cautiously optimistic that the deal would deliver positive outcomes for the area. Three years in, and many changes, conversions, and RICH HERITAGE conversations later, Wells Fargo officials have retained the nearly 3,000 Wachovia team members Winston-Salem “While the and promised to create additional jobs, adding that Winston-Salem will become one of its hub quarters. As Stan Kelly tells it, Wells Fargo has “delivered on that promise.” Since its start in 1879, signs might the contributions of Wachovia to this area are rich and multi-layered. A long-time Wachovia executive, Kelly now serves as regional president of Wells Fargo’s Carolinas “Over the years, Wachovia has developed a set of values deeply rooted in be changing, Community Banking. He says the bank’s affirmed commitment to Winston-Salem has been a Above: Wachovia’s the Moravian heritage that dominated Salem and then Winston-Salem,” early headquarters at the customer comforting occurrence. “As we’ve become part of the Wells Fargo family, we’re seeing that a lot of says John Medlin, who joined Wachovia in 1959, later served as CEO, the corner of Third experience is the Wells Fargo culture is similar to Wachovia’s. They start with the customer and and currently sits on the advisory board as chairman emeritus. “Wachovia and Main streets. work their way back to the income statement—that’s the way we were raised at concentrated on the human side as well as the financial side of life.” Below from left: only going to New York Wells Wachovia. So while the signs might be changing, the customer experience remains Medlin says the company served its community well even during hard improve.” the same.” Fargo employees times, including making loans during the Great Depression and lending pose outside their — Stan Kelly Currently about 80 percent of Wachovia banking locations across the nation money to the state when it couldn’t meet its payroll. Manhattan office. Regional President of have been converted to Wells Fargo banking stores. In the course of the integration, “Every generation has had a different challenge, but the solutions Wells Fargo pioneered Wells Fargo’s Carolinas 18 states have undergone the transformation. The decision to make North Carolina were always guided by a solid set of principles: soundness, profitability, the use of the credit card as well as 24 Community Banking the last state to convert wasn’t an accident. “We take great pride in the fact that and growth, in that order of priority,” says Medlin. “Wells Fargo also has North Carolina, Wachovia’s home state, will provide the exclamation point to this hour banking through a long history and heritage, and they’ve been protecting people’s assets ATMs. merger,” Kelly said earlier this year, noting that in mid-October Winston-Salem for a long time, all the way back to 1852 and the time of stagecoaches,” PHOTOS COURTESY will see Wachovia’s blue and green colors replaced by Wells Fargo’s red and yellow logo. And the “Customers will says Medlin. WELLS FARGO 28-story tower in the middle of downtown? It will officially become the Wells Fargo Center. see positive CORPORATE ARCHIVES Aside from that, customers won’t see much difference, but their banking experience will be changes.” enhanced. “Changes for our customers will be positive,” says Leslie Hayes, the Triad West regional president. “They’ll now have coast-to-coast distribution networks with a greater variety of account — Leslie Hayes and service offerings to help them succeed.” Triad West She says that each retail store in the area has added new tellers, bankers, and a service manager. regional president “Our thought is that the more team members who can help our customers, the better the customer experience will be.” DEADLINES: “We“We want want to to satisfy satisfy all all of of our our customers’ customers’ financial financial needs needs andand help help them them succeed succeed financially.” financially.” —Wells—Wells Fargo Fargo Vision Vision and and Values Values September 2011 41 42 winston-salem monthly produced in conjunction with Winston-Salem Monthly magazine 2011 September 2011 43 Space reservation 6th. 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FOOD & WINE GUIDE

Bernardin’s Jimmy’s Seafood The Tavern in Old Salem Bernardin’s is renowned for its elegant atmo- Jimmy’s Seafood serves a complete selection of Built in 1816 as an annex to the historic 1784 New Year’s Eve sphere, impeccable service, and sophisticated, seafood, choice steaks, and excellent chicken Tavern in Salem, this family operated restau- Entertainment Featuring succulent cuisine. In the former Zevely House in entrees, coupled with prompt and effi cient ser- rant features meals inspired by the Moravian downtown Winston-Salem, Bernardin’s features vice. The restaurant accepts limited reservations families living in Salem in the 19th century. The Catalinas Indulge in a private dining room for parties. Go to bernar- as well as call-ahead seating. Visit jimmyssea- Locally farmed food, draft and craft beers, Party Packages Now Available dinsfi nedining.com for info. foodandoysterbar.com for daily specials. wine, and mixed drinks are now served in an all your seafood upscale, casual environment. Wait staff dressed Bleu Mac & Nelli’s in historic Moravian attire serves during the Embassy Suites Accommodations favorites, using the Bleu mixes an eclectic atmosphere of food, Grilled fi let oscar-seasoned and charbroiled day. Patrons can dine by candlelight in the eve- finest ingredients service, and beverages in an affordable, upscale with lump crab, asparagus, and topped with ning and enjoy a relaxed, peaceful meal in one + Party 336-724-2300 manner. The “inventive American” menu homemade hollandaise sauce served with but- of the restaurant’s intimate dining rooms. $295 per couple including tax available. includes only the freshest ingredients. Located termilk mashed potatoes for dinner tonight? Or near the Stratford Road and Hanes Mall Boule- maybe marinated and grilled shrimp over a bed Twin City Quarter vard intersection. bleurestaurantandbar.com. of tender romaine hearts, tomatoes, bacon, cu- In the heart of Winston-Salem is a colorful Marriott Hotel Accommodations cumbers, and feta cheese for lunch? Enjoy daily palette that blends together an eclectic mix of Deacon Tower Grille specials, pasta, seafood, certifi ed angus beef, people, places, and things. This is the Twin City + Party 336-725-3500 Located on the fourth fl oor of Deacon Tower signature soups and salads and more, made Quarter. At its very heart is the city’s conven- $265 per couple including tax at Wake Forest’s BB&T Field, Deacon Tower fresh in house. Mac & Nelli’s offers unparalleled tion center adjoined to the upscale Embassy Grille is open to the public for casual workweek quality and service for your dining experience. Suites and the luxurious Marriott. This New lunches as well as upscale dining Wednesday– Patio dining, Sunday brunch 10 a.m.-4 p.m. Year’s Eve, Twin City Quarter invites you to Party Only Tickets (while they last) Friday evenings. Visit deacontowergrille.com or Daily lunch, dinner, and drink specials, All ABC put on your dancing shoes for an evening of 336-397-3614 - Weekdays 8am-6pm We offer a complete call 336-896-8624 for details. permits. For more info, visit macandnellis.com dining, dancing, and a great atmosphere as it selection of excellent welcomes 2013 in style. $95 including tax seafood along with Jeffrey Adams The Old Fourth Street Filling Station a wide variety of Tickets online at: www.twincityquarter.com/nye top-choice steaks, From succulent steaks to hearty salads, Jeffrey With popular outdoor seating options and a delicious chicken Adams is the ideal place for a quiet dinner for cozy fi replace inside, The Old Fourth Street entrees and a little two or an evening event for a large party. Fea- Filling Station offers a uniquely charming ambi- 460 North Cherry Street something for everyone! turing a wood-fi red grill and craft cocktails, it’s ence along with fantastic cuisine. This fi ne-din- Winston-Salem, NC a place all of Winston-Salem is talking about. ing haven retains a historic, genteel charm while www.twincityquarter.com Located on the corner of Fourth and Marshall offering daily food specials from natural raw 3440 Frontis Street •Winston-Salem 27103 (336) 659-1490 in downtown Winston-Salem; serving lunch materials. 336-724-7600. theoldfourthstreetfi ll- Reservation Policy: for details seeflyer and dinner. 336-448-1714. ingstation.com. Hours: M-Thurs. 4pm-10pm • Fri & Sat 4pm-11pm • Sun 11am-10pm or website. Some restrictions apply. www.jimmysseafoodandoysterbar.com

Serving your favorite Mac&Nelli’s will be celebrating its One contemporary Year Anniversary this month. Give the gift american of Mac & Nelli’s this ho;iday season. Our cuisine. giftcards are a great idea for that someone

special on your Christmas list. of Zeverly House

Lunch Monday-Friday Dinner Monday-Saturday Private Dining Room Available Come Join Us Make your holiday reservations now 321 W. Fourth St. • Winston-Salem Serving Lunch, Dinner and Sunday Brunch 336-448-1714 •www.jeffreyadamsws.com bernardinsfinedining.com 901 West 4th Street • 336-725-6666 Lunch

OPEN 7 DAYS FOR LUNCH & DINNER Tuesday - Saturday, 11 am - 3:30 pm SUNDAY BRUNCH New American Cuisine Dinner Private Dining Room Tuesday - Thursday, 4 - 9 pm Premium Wines Available Available Friday - Saturday, 4 - 9:30 pm FAMILY FRIENDLY appetizers - soups - salads m entrees pasta - pizza Sunday Brunch NEW LUNCH kid’s menu SPECIALS 11 am - 3 pm

m Mac & Nelli’s would love SUNDAY BRUNCH to cater your next business The Tavern In Old Salem 10am-4pm lunch or dinner! Make your holiday 736 South Main Street reservations now 336.922.6227  Winston-Salem, NC 27101 (336) 722-1227 5232 Robinhood Village Dr.Winston-Salem, NC Find us on  macandnellis.com for a chance to win a  336-760-2026 871 W. Fourth St. 336-724-7600 Hours: Mon-Thurs 11am-10 pm • Fri & Sat 11am-11 pm • Sun 10 am - 4pm $25.00 Gift Card. 3425 Frontis Street wwwtheoldfourthstreetfillingstation.com bleurestaurantandbar.com 56 winston-salem monthly December 2012 57 winstonsalemmonthly.com

Contact Angie Tedder, Sales Manager | [email protected] | 336-944-4275 | or your Winston-Salem Journal Account Executive WINSTON-SALEM MONTHLY MONTHLY WINSTON-SALEM looking up MONTHLY WINSTON-SALEM piedmont federal

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