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July–September 2016 Volume 10 • Issue 1 The Quarterly Newsletter from Sameer Dua’s “Declaring Breakdowns” was released by Dr Kiran Mazumdar Shaw, Chairperson and Managing Director, Biocon in the presence of Mr T V Mohandas Pai, Chairman, Manipal Group Education Services, Mr Tarun Katial, CEO, Reliance Broadcast Network and Mr Vivek Mehra, Managing Director and CEO, SAGE Publications at an event held in Bangalore. DELHI BOOK FAIR Prof Prabhat Patnaik, Professor Emeritus, Centre for Economic Studies and Planning, School of Social Sciences, JNU released “Economic Challenges for the Contemporary World” edited by Dr Mausami Das, Prof Sabyasachi Kar and Dr Nandan Nawn in the presence of Dr Dipankar Dasgupta, former Professor of Economics, Indian Statistical Institute, Dr Pulin B Nayak, former Professor of Economics, Delhi School of Economics and Dr Pronab K Sen, Country Director, India Central Programme, International Growth Centre at an event held in New Delhi. Turn to back inner for a sneak preview of Huawei: Leadership, Culture and Connectivity by Tian Tao, David De Cremer and Wu Chunbo Seconds with Prof Vijay Mahajan Table of speak Contents Tapping into the Expanding Consumer Power of Rural Markets in Developing Countries… Business & This book presents unprecedented insights into the strategies and tactics that enable Management 10-12 author companies to harness a potential outcome. Communication How has modern Technology helped in the increase of Would you like to share any memorable instance rural consumers in developing nations like India? that you experienced during your research on rural & Media Studies 9-10 Technology, especially internet and mobile technology consumers in developing countries? are playing a major role in providing information, There are several memorable moments - two are very Cultural Studies 1 interesting. One is from a village of 1000 residents in consumers. Hindustan Unilever Ltd (HUL) has developed northeast Thailand where a local cooperative was selling Economics & a mobile radio channel for media-dark rural areas to a hair coloring product for women. The product appeared provide Bollywood entertainment and promote HUL to be an imitation of Development Studies 4-6 products. World Health Partners in New Delhi links rural a global brand. It was patients to urban physicians via video technologies. obvious that aspirations Education 13 Bharti Airtel has teamed up with IFFCO (Indian Farmers of women in this village were not any different Fertilizer Cooperative) to create a free cellphone-based 9 information service for farmers. Financial institutions are from urban women. using mobile technology to help migrants to send money They too were keenly to their rural families. interested in coloring Politics & their hair. Has the rural folk of India contributed to India’s business International Relations 8-9 growth? The second is a visit to a cyber-village in China. Majority of Indian population lives in rural India. There People in this tiny Psychology 4 is an emerging middle class in rural India. Like urban village were using their consumers, rural consumers represent a huge opportunity Public Policy 6 for products and services like consumer packaged goods, affordable furniture. household products, two-wheelers, entertainment, etc Interestingly they were Does urban development play an important role in the selling the furniture Research Methods 14 rise of rural consumers? on a national website SAGE Response In terms of urbanization, India is where the USA was making the furniture 2016 • 212 pages • ` 795 Social Work 1 in 1880s - India is 32% and USA is 81 %. Thus, rural available anywhere in Hardback 978-93-860-4232-3 population is not going south any time soon. However, the country. The power Sociology 2-4 there are several million rural migrants who come to the urban areas for opportunities and are connected to their market to improve their lives and livelihoods. And, become rural families. Therefore, rural India will continue to be a Journals 15-16 huge opportunity. consumers in urban areas buy. 1st August 2016 Environment conservation is neither a policy ethic nor a priority Kanchi Kohli, editor of Business Interests and the Environmental Crisis published by SAGE Publications talks to Sarika Malhotra on the challenges of environment policy making and the issues at hand. Between business Since nature is not a limitless resource, nor a priority. It is a subject that needs and environment, how is policy discourse dealing with it? to be handled and dealt through a who’s interest is The policy response to the environmental prevailing right crisis has responded in three ways. transaction. While messages of plant a now? First, by giving the signal that economic tree, conserve water are found in public The trends have been growth and industrial expansion cannot advertising, large-scale destruction of in favor of business be restricted. At best, the environment the environment is taking place which for a long time now. and livelihood damages can be managed is doing collateral damage as part of an Dr Kanchi Kohli While there is a or compensated. Second, the emphasis aspirational economy. dedicated ministry/ is on pricing nature to ensure that there What should be the correct way to department of environment, regulatory will be fewer investors who will be able frameworks to take environmentally to afford its use as the costs will be projects globally and in India? sound decisions; government’s own internalized into the investment. The A. To begin with, the very framing of cost- records show that large tracts of natural third response comes from those who forests or coastal areas are being diverted represent people. In order to be effective our associations look like a transaction. for industrial use, local livelihoods have participants to either resist or to be All other associations that can neither be been displaced and compensatory recognized in this discourse, there is a mechanisms have failed to deliver. Even push to establish secure tenure or rights. don’t have a space in this discourse. How though national policies and international What is the biggest drawback for does one deal with the idea of aesthetics, congregations conclude that environment environment at the policy level? diversity or well-being through these is under stress, they have not been able ratios? What can be calculated is the 2016 • 284 pages • ` 845 to turn the tide. The biggest drawback is that conserving Hardback 978-93-515-0860-1 the environment and nature-dependent livelihoods is neither a policy ethic or hospital costs in case of impacts of pollution. Cultural StudiesSection / Social Header Work An exploration of 400 years of ExploresExpl concepts and emerging trends Shakespeare’s Legacy in Social Entrepreneurship vis-à-vis PERFORMING participation of marginalized communities SOCIAL SHAKESPEARE IN INDIA Exploring Indianness, ENTREPRENEURSHIP Literatures and Cultures Working towards Greater Edited by Shormishtha Panja Director, Inclusiveness Institute of Lifelong Learning, University Rama Krishna Reddy Kummitha of Delhi and Babli Moitra Saraf UNU-JSPS Fellow, Institute for the Principal, Indraprastha College for Advanced Study of Sustainability, Women, University of Delhi United Nations University, Tokyo An adaptation of Shakespeare’s plays Based on in-depth case studies that as a basis of critical exploration of identity formation in India. highlight the efforts of selected third sector organisations, this book Even while a conscious dismantling of colonization was happening brings to light the emergence of social entrepreneurship in India. The since the 19th century, the Indian literati, intellectuals, scholars and cases focus on the roles of locally established methods and community dramaturges were engaged in deconstructing the ultimate icon participation in carrying out sustainable social transformation. of colonial presence—Shakespeare. This book delves into what Social Entrepreneurship: Working Towards Greater Inclusiveness constitutes Indianness in the postcolonial context by looking into contributes to both practice and theory in social entrepreneurship. the text and sub-text of the Bard of Avon’s plays adapted in visual It also sets out modalities for future work in the field, examining the culture, translation, stage performance and cinema. The book is various processes adopted by social enterprises in their functioning and an important intervention in the ongoing explorations in social and delivering of services to address the concerns of exclusion. cultural history, as it explores how Shakespeare has impacted the emergence of regional identities around questions of language and CONTENTS linguistic empowerment in various ways. It reveals an extraordinary Preface / Introduction / Background and Conceptual Overview of Social negotiation of colonial and postcolonial identity issues—be it in Entrepreneurship / Social Entrepreneurship Landscape in India / Enable India: language, in social and cultural practices or in art forms. Inclusion of Persons with Disabilities / Gram Vikas: Revitalizing the Rural Living / Goonj: Clothing as a Right / Barefoot College: Empowering Rural CONTENTS Communities / Social Entrepreneurial Conceptual Framework / Conclusion Introduction Shormishtha Panja and Babli Moitra Saraf / SHAKESPEARE / Bibliography / Index AND INDIAN VISUAL CULTURE / “To Confine the Illimitable”: Visual and 2016 • 276 pages • Hardback (9789351508847) • ` 795.00 Verbal Narratives in Two Bengali Retellings of Shakespeare