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MOST COMPLETE PROGRAM LISTINGS PUBLISHED! E867DC TEN CENTS WEEK ENDING SEPTEMBER 4, 1937 Posed by JOAN K AY Who plays Ruth Hall in "While the City Sleeps" NBC Wed.-Fri. afternoons READ WHY THE AMATEURS YOU HEAR ON YOUR DIAL ARE IMPORTANT TO YOU THE COMPLETE STORY OF B. A. ROLFE'S FIFTY YEARS IN THE SPOTLIGHT Vol. b. No. "6 IN THIS ISSUE RADIO WEEK ENDING SEPTEMBER 4. 1937 CUR T IS au I DE M ITCHELL • M. L. ANNENBERG Editor PUBLISHER Smash Features MethuaelOlh Take. the Air Shaw write. fOT radio! by KEN W. PURDY 3 Here Comea the Kickoff -of the- AII·Star Game! Happy Listening by C ... RL PRE NT ISS 5 "Ham." They Call Them.elves These short-wave addie/s! T TOOK one of the world', most died and left her with nothing but a by ALTON COOK 10 famous summer resorh to teach UI house full of furniture. Her bright. eager a Ie.!son about broadcasting and eyes are still in our memory. Her ques Personalities I Lea Tremayne happiness. tions about radio personalities are still Don. Amecne, beware of him! Recently we stopped with friends al to be answered in a leiter we promised by MARGE KERR 4 one of the most expensive Bummer ho to write. She was not bored. for one of e. A. Rolfe the pieces of furniture her husband left tels in America. Its rooms were full of Young Man of Yesterday ]9 was a radio. And through it. she was wealthy vacationers. Most noticeable to Walter O'Keefe us, however, was the number of wealthy a citizen of the world. Pick·Pocket Pictures 26 men's wives who had Aed north from So the lesson we learned about broad· the heat. At first glance these women C88ting and happiness was this: The News and Views appeared to have everything good the woman in the house by the side of the Stories of the Week'. world could offer. Their clothe. were road knew much more of the joy of liv Big Broadc ..ts 8 fashionable. their coiffures were perfect ing than a{ly of those rich men's wives. Hollywood Showdown to the last finger-wave. The crook of a despite their money and their clothes by EVANS PLUMMER 12 finger brought AunkeYI to serve them and their power. She knew more be Alrlalto Lowdown whatever they required. cause a man who died just last month by M .... RTIN Lr:wIS 13 But during our second and third days once turned his genius into a machine for Muaic of the Maatera by CARLETON SMITH 17 we noticed how desperately each was sending sounds through the air, She Short Wavel attempting to escape boredom. Every had learned. as every real citizen of the by CH ... RLES A. MORRISON 18 face had a tired. hunted look. Through· world must learn, that switching on the out the days. those rich but bored radio that Marconi invented is like rais· Pictorial Features women drank cocktails and played ing the curtain on life. The Photo Week bridge. Throughout the nights they • • • Picture-new, of lfOUr favorite, 6 drank cocktails and gambled. Hungrily We hesitate to touch a subject which Trouble House they sought distraction afresh with the IS so thoroughly wrapped up in poli Mee~ the cast! 14 passing of every hour. And the passing tics and special pleas. but we do want Are Radio Stan Human? of every hour only served to remind to voice the li8lener' s point of view The answer-in photos! 22 them of their boredom. in connection with complaints made re Radio Guide Tou r No.5 WBBM', famous Air TheoteT 24 We talked to some of those women cently about Station WLW and its exclu and asked them if they ever listened to sive use of. "super power." Departments "One Man's Family." None of them It just happens that WLW is de Stories of Near·by Stations 15 had ever heard of it. We a8ked if they pended upon for staticless reception by Radio Guide's X·Word Puzzle 16 knew about O'Neill's dramas and the more listeners spread over more states Voice of the Listener 16 Bayreuth festival and the Chicago Cub8' than any other station in the country. Contests on the Air 35 ba8eball game8. all on the air. But none It has been alleged that WLW has Short. WOlve Programa 18 of them listened to the radio. profited by its use of the super-power Programs And we thought of another woman permit issued by the government, and in whose home we had stayed while now politicians would penalize WLW Sunday, August 29 27 Monday, August 30 29 driving through the country. She ran by withdrawing that permit. Actually, Tuesday. Augult 31 32 a home (or tourist8, Her husband had listeners would be hurt most by this. Wedneaday, September 34 Thuraday. September 2 37 Friday, September 3 39 Saturday, September 4 42 Cover by Charle, E. Rubino R~','., Or,... (Trsdo )1_ ...1.1< • .., l', s. r.L 0ftIt001. \'oIu_ \'1. ""_' U. " ..... _,.... _ .._ t. 'UI. I'<Iblh_ b, 1l ...1 1',_. I... , I"uod _Is, R~I"" Onn•• "I 1'1._lh (· ...n. '''1110"". 1111".10. "... I<o.d •• _ d .....n •• 01 11>0 Poot Ullin. (1\1· ...... 11111.01., ~"''''''T H. !tu. uo""" ~'" <It )I."", J, 1111 .... utborl ..... b, 1' .., U""," Vo1>O.-I_ •. 0110 .... c ........ , .. "'-.<1.. ... ,1-0' ......"I'h •. IUI.~, 11 ... 1 1' __• 1.... ,III .-I,,,,, .....-.eo.! ••"'"",,101. (·, ..... 1.. , ......~ Uu.lnoo. tl_. 131 I'tnooullo r"" .. (1\1 ..... 11111•• 1 •. 11011>0<\ K_. \'\,.. I· .... ,~"; l"u.-ll. }lh<lltIl, \·I..-...... I<IonI;~:d :1.01,. (1 ..... 1.. ,... .v .... n ..........-II.ln.O_. IAI "lIth .I"nuo, S.w \'or1c. S. \",: )11I1.1lI~ •.. ~.n '·.. ""1_. r.w,: W.... m I·"'n,· III"" .. I..... n•• '". nll!.. """ UJ \'Ir-Ih r .... I. (·hl,..... 1111 ..,1. 1:0",11,1,"" .....,","'".. '''wld btl ,,--p01l1«l b, ........01 ••• 11· ..101 .. , OIl ..~I_ r,~ '''u"'. TflI....,1O 11'1' ...., In \J>o "nil,"" ~IOIfl, Suh_I"'I.... ,ot .. In 11>0 1:, ~. OD,I _ ...~ """ ...... nl.-1 .. of I ... 1' ••.. \_.,... 1'.... 1 1: .""" ,I, _II... U.II: ... "n. , •. U. ~ub .... IPlI,., to ... In r... l.o "",""'00: .r. _1110, H.": ... ).n. U·". 1to.1t b, _lol _, or_, uP'" __.... _ d ... n' .. _'II It,,',o (l,," •. l"u.,....,·"".t,.t ' ........~ • 2 Redio Guld • • W ..k hdillg S.phlllb.r 4. 1937 DON AMECHE, BEWARE! LES TREMAYNE THREATENS TO BECOME THE NEW MA TINEE IDOL OF THE AIR! cago NBC studios, I asked Les to tell better than anything else in the world." us something of his lost legacy and Aunt Kathy leaned forward on her something of the ambition that sky~ cane. "If you'll do as I say," she told rocketed him from bit-player to star him, "you won't need to be an actor. a star with a contract said to be one You won't even have to work at all. of the most unique in radio. But you must promise. " "Really," he stuttered, and here a "No," shouted Les. tog of British reticence enveloped the "I'll give you ten more years," Aunt room, "there's not much to tell. I've Kathy said briefly. "You can decide always wanted to be an actor, ever then." since I was born." This was in April, 1921. He didn't have to wait long after thl9 Soon afterwards, Les and his family event to become an actor, for his moved to America, where Dolly Tre mother, Dolly Tremayne, was a mo mayne, acceding to her husband's tion-picture star in England before the wishes, decided to give up the stage World War. That's why crashing the permanently. "I didn't, though," Les says now. "It's really surprising when you stop to think how many jobs I lost just because 1 wanted to be an actor-long before I ever became one. r was errand boy, paper boy, cherry pi<!ker in an Oklahoma orchard, pri vate secretary to a Chicago physician, barker in a cheap amusement park, jockey on a third-rate race-track, pin boy in a bowling alley, bus boy, bell hop "I tried evel'ything," he flicked an ash airily. "Finally, on my 18th birth day, one of my fellow bellhops intro duced me to a radio production man, who cast me in a local Chicago show without even so much as an audition." F ROM thal second on, acting was definitely in and Aunt Kathy, defi nitely out. A bird in the hand, Les figured, was worth two in the bush, and radio work in America was wOI'tll cinema was casy for Les, and that's twice as much as a hypothetical fOl' why he was the Freddie Bartholomew tune waiting somewhere in England. of his day back in 1917. "I played After all, Aunt Kathy might change in lots of pictures with Mother when I her mind. was four," he remembers. So he sat down and wrote to her. He But even if his mother was a pic was eighteen now, he reminded her. ture star, his maternal grandmother an Old enough to know what he wanted. opera singer and his mother's brother He still wanted acting. Radio was a Don A meche (above, right) had better look to his laurels-for L es a picture producer, there were still the medium he wanted to explore, He was Tremayne (above) Is a threat to his No.1 position 'as radio actor.

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