ACT AS ONE! Volleybalcongres 2019 #Volleybalcongres Caroline Wensink Dagvoorzitter Peter Sprenger Voorzitter Nederlandse Volleybalbond
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ACT AS ONE! Volleybalcongres 2019 #volleybalcongres Caroline Wensink Dagvoorzitter Peter Sprenger Voorzitter Nederlandse Volleybalbond ACT AS ONE Guido Davio Algemeen Directeur Nederlandse Volleybalbond Zes strategische pijlers 6. Ondernemende 1. Behoud van volleyballers volleybalgemeenschap in door de sport positief te verbinding met de omgeving ervaren Iedereen de 5. Leden, fans en waarde van 2. Aantrekken van (nieuwe) betrokkenen ‘connected’ volleybal laten doelgroepen dmv nieuwe media ervaren 3. Duurzaam aansluiten bij de 4. Beleven van de sport wereldtop met de nationale dmv evenementen teams Gezamenlijke uitdagingen Beschikbaarheid bestuurlijk kader Beschikbaarheid trainers, Juridificering van de sport coaches, arbitrage Aanwas & behoud van Demografische jongens & meisjes ontwikkeling NL Motorische ontwikkeling Veranderende vraag jeugd Vereniging partners & sponsoren Veranderende vraag van Maatschappelijke de sporter opdracht voor sport Bieden van passend Beschikbaarheid aanbod accommodaties Helder strategisch beleidskader & positie 110.000 1.001 50-20 Verenigingen > 450 leden (rood). Verenigingen > 300 leden (blauw). Verenigingen > 200 leden (groen). Verenigingen > 100 leden (paars). Alle verenigingen Onze opdracht Met elkaar investeren in de versterking van onze basis; • Lokale samenwerking en partnerships; act as one! • Professionalisering van verenigingen (gympen op de vloer) • Om daarmee de kwaliteit van ons sportieve aanbod te vergroten • De lokale inbedding van volleybal te verstevigen • En zo invulling te geven aan de sportieve ambities en maatschappelijke opdracht; Kansen • Heel veel goede mensen, alleen niet altijd tijd; • Vanuit landelijk beleid ruimte creëren om de organisatiekracht lokaal te vergroten - Bewijs is er: overal waar we goede jeugdtrainers voor de groep zetten neemt het aantal jeugdleden, de tevredenheid en de resultaten toe; - Voorop lopen bij de landelijke bewegingen; • Regionaal en landelijk verbinden van publieke en private partijen en maatschappelijke thema's • Evenementen als motor: - Realiseren van sportieve ambities - Verbinden van maatschappelijke vraagstukken - Om de gemeenschap verder te versterken Met elkaar een geweldig uitgangspositie en wenkend perspectief richting het WK 2022! Introductie Fabio Azevedo Klik hier voor de video Fabio Azevedo General Director FIVB because we are all here for the same reason to come together and play the game this is the world of volleyball act as one To inspire new generations 43 To follow and be engaged 44 AND TO PLAY THE GAME FIVB Consumer Research 2019 Potential of volleyball TOTAL (investigated countries) 459.45m GERMANY 24% RUSSIA NETHERLANDS 11.26m 21% 23% UK 2.05m POLAND 15.71m 58% 16% 7.34m SOUTH KOREA 13.33m BULGARIA FRANCE 30% USA 25% 58% CHINA 8.32m JAPAN 38% 9.23m 2.37m SERBIA 27% 24% 72.8m SPAIN ITALY TURKEY 61% 136.70m 15.88m 25% 47% 55% 2.44m 7.01m 16.30m 20.11m PHILIPPINES THAILAND 63% 69% 16.66m BRAZIL 31.26m 52% 59.22m AUSTRALIA ARGENTINA 16% 36% 2.22m 9.23m Question: We would like to ask some questions on specific types of sports. Please tell us how interested you are in each of the following sports: In terms of whether you attend events, watch that sport on TV, follow it online, listen to the radio or read about it in newspapers or magazines. Presentation of results: top 2 box on a 4-point scale. Base: 1,000 representative (urban) respondents per country aged 16-59 years 46 MAX SPORT 2.634.677 AVERAGE SPORT 693.871 MIN SPORT 46.311 VOLLEYBALL 2.634.677 VOLLEYBALL (INDOOR) 2.220.611 Sport / Discipline BEACH VOLLEYBALL 414.066 0 500000 1000000 1500000 2000000 2500000 3000000 VIEWER HOURS (000’s) 47 VNL 2018 vs WORLD LEAGUE & WORLD GRAND PRIX 2017: TV TV DATA COMPARISON Cumulative Year Broadcast Time Event Impressions Audience* [M] [h] [M] 2017 (WL & WGP) 660,40 3.692 60.272 2018 (VNL) 1.065,04 6.060 84.406 Development +61% +64% +40% Overall results Dedicated coverage Average per match 7.000 168000:00:00 720:00:00 6.000 144000:00:00 +26% +42% 600:00:00 5.000 +40% 120000:00:00 480:00:00 4.000 96000:00:00 360:00:00 3.000 +64% 72000:00:00 +47% +65% 240:00:00 2.000 48000:00:00 +36% 24000:00:00 1.000 +61% 120:00:00 +45% 0 0:00:00 0:00:00 2017 2018 2017 2018 2017 2018 (216 Matches) (240 Matches) Broadcast Time Event Impressions Cumulative Audience 48 2018 FIVB Women’s Volleyball World Championships Cumulative audience 1.7 billion (doubled from 2014) Tripled in media impact with 130 billion event impressions 224,415 public attendance “In our world - changing faster than ever - the success of yesterday means nothing for today.” Thomas Bach – President of the IOC #1 Family Sport in the World Volleyball Brand What is the product (brand) of a Sport Organization? 53 What is the product (brand) of a Sport Organization? SPORTS EVENTS 54 ”People buy brand first (not companies/institucions)” Kevin McNair - Britvic’s GB Marketing Director 55 56 57 A Volleyball Brand A Digital Transformation 59 Centralized Content Production 60 & Content Distribution Quality & Consistency 62 Athletes Centered 63 Volleyball Like Never Experienced Before 66 67 68 71 73 75 76 MADE OF VOLLEYBALL 77 A b c d e f g h i j k l m n o p q r s t U v w X z y 4 9 82 Our Logo 83 Iconic assets 85 86 87 88 89 Celebrating our game 90 92 NERVO 93 #BEPARTOFTHEGAME 96 World Championships 2022 98 The Most Creative and Compelling WCH Project Ever Table of Contents Table of Contents Table of Contents The Dutch Approach p9 Bas van de Goor, tournament director p11 Peter Sprenger, president Nevobo p13 25 Jan Markink, deputy province Gelderland p15 Our ambassadors, supporting the bid` p16 Not just a tournament p18 Venues and cities: - Arnhem (GelreDome) p22 - Rotterdam (Ahoy) p24 - Apeldoorn (Omnisport) p25 Side Events: - 24 host cities p26 - Debby’s Foodplan p28 - Trade missions p30 - World Championships Sitting Volleyball p33 Charity Partner: Bas van de Goor Foundation p35 Marketing p37 Media p39 40 What does the World Championships 2022 mean for Volleyball? p40 Behind the scenes, the organization p42 p46 History of volleyballevents in The Netherlands p46 Annexes p48 Colophon p58 6 7 The Concept The Concept Not just a tournament The Nevobo and sports marketing agency TIG Sports six years, will be the venue for the third phase of the the 24 participating countries are known, another have come up with a unique concept for the 2022 World Championships. official moment is organized. During this important media FIVB Volleyball Women’s World Championship. The moment, it will also be announced which country will first round, which will be played in Arnhem, follows a For the fourth and final round, the tournament stay in which Gelderland municipality. The World traditional format, though the playing location is a returns to the GelreDome. A centre court has now Championship organization will ensure that the remarkable one. Three stadiums will be set up in the been laid out here. The four remaining teams play participating countries can get acquainted with their GelreDome, which is the size of a football stadium the semi-finals first and then either the final or the host city, the side event program and the available and is suitable for mega concerts. These can often be match to determine third place. The number of tickets facilities after the drawing. used simultaneously through functional programming sold one week before the start of the semi-finals will and room layout. In 9 days, as many as 60 games decide if the organization builds a stadium in half the can be played. Moreover, the sitting volleyball World Gelredome or in the entire football stadium. Championship can take place simultaneously. All participating countries are hosted in neighbouring This format offers many possibilities, and it creates municipalities in the province of Gelderland. a lot of attention locally (in Gelderland), nationally (Rotterdam) and internationally. The media value In the second phase where the top four teams of generated by this set-up will be large. the first round pools will participate matches will be played at four different venues. The Netherlands will Incidentally, this FIVB Volleyball Women’s World receive (if it qualifies for the second round) Rotterdam Championship, according to the plan, will come to life as a competition venue. The other countries will play years before the start of the World Championship. – after consultation with the FIVB – in big European The organization of the 2022 FIVB Volleyball Women’s cities (to be selected by FIVB). Since distances in World Championship not only wants to create a Europe are small logistically playing in more countries bigger experience in the different parts of the world should not be a problem. with a unique tournament design; it also expects the Drawing of Lots, by FIVB president Dr. ir. Ary da Silva In the third phase the remaining six teams will return Graça Filho, tournament director Bas van de Goor and to the Netherlands, more specifically to Apeldoorn. famous volleyball players, to be a major event in 2021. The Omnisport stadium, where Nevobo will organize Volleyball Nations League matches in the upcoming Moreover, for the drawing of the final round, when 18 19 102 Side Events Side Events Gelderland Epe 24 host cities Nijkerk Apeldoorn The choice to have both the first phase and the final World Championship, it is conceivable that schools The hosting cities will also be involved in the Zutphen weekend of the 2022 FIVB Volleyball Women’s World will give thematic lessons on the World Championship ticketing strategy of the FIVB World Championships. Barneveld Championship in Gelderland has already led to great country that is housed in the municipality. Many Inhabitants of the cities will be invited through Hoenderloo Eerbeek enthusiasm in the province.