ACT AS ONE! Volleybalcongres 2019 #Volleybalcongres Caroline Wensink Dagvoorzitter Peter Sprenger Voorzitter Nederlandse Volleybalbond

ACT AS ONE! Volleybalcongres 2019 #volleybalcongres Caroline Wensink Dagvoorzitter Peter Sprenger Voorzitter Nederlandse Volleybalbond

ACT AS ONE Guido Davio Algemeen Directeur Nederlandse Volleybalbond Zes strategische pijlers

6. Ondernemende 1. Behoud van volleyballers volleybalgemeenschap in door de sport positief te verbinding met de omgeving ervaren

Iedereen de 5. Leden, fans en waarde van 2. Aantrekken van (nieuwe) betrokkenen ‘connected’ volleybal laten doelgroepen dmv nieuwe media ervaren

3. Duurzaam aansluiten bij de 4. Beleven van de sport wereldtop met de nationale dmv evenementen teams Gezamenlijke uitdagingen

Beschikbaarheid bestuurlijk kader Beschikbaarheid trainers, Juridificering van de sport coaches, arbitrage

Aanwas & behoud van Demografische jongens & meisjes ontwikkeling NL

Motorische ontwikkeling Veranderende vraag jeugd Vereniging partners & sponsoren

Veranderende vraag van Maatschappelijke de sporter opdracht voor sport

Bieden van passend Beschikbaarheid aanbod accommodaties

Helder strategisch beleidskader & positie 110.000 1.001 50-20 Verenigingen > 450 leden (rood). Verenigingen > 300 leden (blauw). Verenigingen > 200 leden (groen). Verenigingen > 100 leden (paars). Alle verenigingen

Onze opdracht

Met elkaar investeren in de versterking van onze basis; • Lokale samenwerking en partnerships; act as one! • Professionalisering van verenigingen (gympen op de vloer) • Om daarmee de kwaliteit van ons sportieve aanbod te vergroten • De lokale inbedding van volleybal te verstevigen • En zo invulling te geven aan de sportieve ambities en maatschappelijke opdracht; Kansen • Heel veel goede mensen, alleen niet altijd tijd; • Vanuit landelijk beleid ruimte creëren om de organisatiekracht lokaal te vergroten - Bewijs is er: overal waar we goede jeugdtrainers voor de groep zetten neemt het aantal jeugdleden, de tevredenheid en de resultaten toe; - Voorop lopen bij de landelijke bewegingen; • Regionaal en landelijk verbinden van publieke en private partijen en maatschappelijke thema's • Evenementen als motor: - Realiseren van sportieve ambities - Verbinden van maatschappelijke vraagstukken - Om de gemeenschap verder te versterken

Met elkaar een geweldig uitgangspositie en wenkend perspectief richting het WK 2022! Introductie Fabio Azevedo

Klik hier voor de video Fabio Azevedo General Director FIVB because we are all here for the same reason to come together and play the game this is the world of volleyball act as one To inspire new generations

43 To follow and be engaged

44 AND TO PLAY THE GAME FIVB Consumer Research 2019 Potential of volleyball TOTAL (investigated countries) 459.45m

GERMANY 24% RUSSIA NETHERLANDS 11.26m 21% 23% UK 2.05m POLAND 15.71m 58% 16% 7.34m SOUTH KOREA 13.33m BULGARIA FRANCE 30% USA 25% 58% CHINA 8.32m JAPAN 38% 9.23m 2.37m SERBIA 27% 24% 72.8m SPAIN ITALY TURKEY 61% 136.70m 15.88m 25% 47% 55% 2.44m 7.01m 16.30m 20.11m PHILIPPINES THAILAND 63% 69% 16.66m BRAZIL 31.26m 52% 59.22m AUSTRALIA ARGENTINA 16% 36% 2.22m 9.23m

Question: We would like to ask some questions on specific types of sports. Please tell us how interested you are in each of the following sports: In terms of whether you attend events, watch that sport on TV, follow it online, listen to the radio or read about it in newspapers or magazines. Presentation of results: top 2 box on a 4-point scale. Base: 1,000 representative (urban) respondents per country aged 16-59 years 46 MAX SPORT 2.634.677

AVERAGE SPORT 693.871

MIN SPORT 46.311

VOLLEYBALL 2.634.677

VOLLEYBALL (INDOOR) 2.220.611 Sport / Discipline BEACH VOLLEYBALL 414.066

0 500000 1000000 1500000 2000000 2500000 3000000 VIEWER HOURS (000’s)

47 VNL 2018 vs WORLD LEAGUE & WORLD GRAND PRIX 2017: TV TV DATA COMPARISON Cumulative Year Broadcast Time Event Impressions Audience* [M] [h] [M] 2017 (WL & WGP) 660,40 3.692 60.272 2018 (VNL) 1.065,04 6.060 84.406 Development +61% +64% +40%

Overall results Dedicated coverage Average per match

7.000 168000:00:00 720:00:00

6.000 144000:00:00 +26% +42% 600:00:00

5.000 +40% 120000:00:00

480:00:00

4.000 96000:00:00

360:00:00

3.000 +64% 72000:00:00 +47% +65%

240:00:00 2.000 48000:00:00 +36% 24000:00:00 1.000 +61% 120:00:00 +45%

0 0:00:00 0:00:00 2017 2018 2017 2018 2017 2018 (216 Matches) (240 Matches) Broadcast Time Event Impressions Cumulative Audience 48 2018 FIVB Women’s Volleyball World Championships

Cumulative audience 1.7 billion (doubled from 2014)

Tripled in media impact with 130 billion event impressions

224,415 public attendance “In our world - changing faster than ever - the success of yesterday means nothing for today.”

Thomas Bach – President of the IOC #1 Family Sport in the World Volleyball Brand What is the product (brand) of a Sport Organization?

53 What is the product (brand) of a Sport Organization?

SPORTS EVENTS

54 ”People buy brand first (not companies/institucions)”

Kevin McNair - Britvic’s GB Marketing Director

55 56 57 A Volleyball Brand A Digital Transformation

59 Centralized Content Production

60 & Content Distribution Quality & Consistency

62 Athletes Centered 63

Volleyball Like Never Experienced Before 66 67 68

75 76 MADE OF VOLLEYBALL

A b c d e f g h i j k l m n o p q r s t U v w X z y 4 9 82 Our Logo

Iconic assets

85 86 87 88 89 Celebrating our game

92 NERVO

#BEPARTOFTHEGAME 96 World Championships 2022 98 The Most Creative and Compelling WCH Project Ever Table of Contents Table of Contents

Table of Contents

The Dutch Approach p9 Bas van de Goor, tournament director p11 Peter Sprenger, president Nevobo p13 25 Jan Markink, deputy province Gelderland p15 Our ambassadors, supporting the bid` p16 Not just a tournament p18 Venues and cities: - Arnhem (GelreDome) p22 - Rotterdam (Ahoy) p24 - Apeldoorn (Omnisport) p25 Side Events: - 24 host cities p26 - Debby’s Foodplan p28 - Trade missions p30 - World Championships Sitting Volleyball p33 Charity Partner: Bas van de Goor Foundation p35 Marketing p37 Media p39 40 What does the World Championships 2022 mean for Volleyball? p40 Behind the scenes, the organization p42 p46 History of volleyballevents in The Netherlands p46 Annexes p48 Colophon p58

6 7 The Concept The Concept

Not just a tournament

The Nevobo and sports marketing agency TIG Sports six years, will be the venue for the third phase of the the 24 participating countries are known, another have come up with a unique concept for the 2022 World Championships. official moment is organized. During this important media FIVB Volleyball Women’s World Championship. The moment, it will also be announced which country will first round, which will be played in Arnhem, follows a For the fourth and final round, the tournament stay in which Gelderland municipality. The World traditional format, though the playing location is a returns to the GelreDome. A centre court has now Championship organization will ensure that the remarkable one. Three stadiums will be set up in the been laid out here. The four remaining teams play participating countries can get acquainted with their GelreDome, which is the size of a football stadium the semi-finals first and then either the final or the host city, the side event program and the available and is suitable for mega concerts. These can often be match to determine third place. The number of tickets facilities after the drawing. used simultaneously through functional programming sold one week before the start of the semi-finals will and room layout. In 9 days, as many as 60 games decide if the organization builds a stadium in half the can be played. Moreover, the sitting volleyball World Gelredome or in the entire football stadium. Championship can take place simultaneously. All participating countries are hosted in neighbouring This format offers many possibilities, and it creates municipalities in the province of Gelderland. a lot of attention locally (in Gelderland), nationally (Rotterdam) and internationally. The media value In the second phase where the top four teams of generated by this set-up will be large. the first round pools will participate matches will be played at four different venues. The Netherlands will Incidentally, this FIVB Volleyball Women’s World receive (if it qualifies for the second round) Rotterdam Championship, according to the plan, will come to life as a competition venue. The other countries will play years before the start of the World Championship. – after consultation with the FIVB – in big European The organization of the 2022 FIVB Volleyball Women’s cities (to be selected by FIVB). Since distances in World Championship not only wants to create a Europe are small logistically playing in more countries bigger experience in the different parts of the world should not be a problem. with a unique tournament design; it also expects the Drawing of Lots, by FIVB president Dr. ir. Ary da Silva In the third phase the remaining six teams will return Graça Filho, tournament director Bas van de Goor and to the Netherlands, more specifically to Apeldoorn. famous volleyball players, to be a major event in 2021. The Omnisport stadium, where Nevobo will organize Volleyball Nations League matches in the upcoming Moreover, for the drawing of the final round, when

18 19 102 Side Events Side Events

Gelderland Epe 24 host cities

Nijkerk Apeldoorn The choice to have both the first phase and the final World Championship, it is conceivable that schools The hosting cities will also be involved in the Zutphen weekend of the 2022 FIVB Volleyball Women’s World will give thematic lessons on the World Championship ticketing strategy of the FIVB World Championships. Barneveld Championship in Gelderland has already led to great country that is housed in the municipality. Many Inhabitants of the cities will be invited through Hoenderloo Eerbeek enthusiasm in the province. And because of the municipalities have already indicated that they also many ways to visit the matches of the country they Scherpenzeel unique design, it can also serve as an international want to organize their own sports, cultural, musical host. To achieve this schools, companies and other Dieren Hengelo example for a new set-up of events. A feasibility study and culinary side events in the city center. The organizations will be part pf the project to fill the stadium in as many matches as possible. Ede into the economic and social effects in Gelderland result will be that much more involvement in the tournament is generated in the province, both among Lichtenvord showed that there is a feeling of great involvement in the event, not only in the host cities but also in the the population and the local business community. A number of cities have already presented themselves Renkum Arnhem e Doetinche as hosts for a specific country. For example, Ede will Wageninge m Varsseveld other towns and municipalities in the province. n Zevenaar With the event, Gelderland not only wants to achieve act as Host City for the women’s team from China. The This is of course also due to the unique design of the greatest possible exposure and name recognition official opening of the 2022 FIVB Volleyball Women’s the tournament. The province and the Gelderland beyond its (provincial) borders, but it also wants to World Championship will also take place in Ede. The Tiel Millingen cities have entered into an exceptional partnership. create an impact. The fact that many municipalities World Food Center is optimally equipped for this. The Geldermalse Beuningen All 24 participating countries will be hosted in 24 in the province are involved and can therefore benefit team presentation, a unique concept for volleyball, n – Nijmegen municipalities that are located around the GelreDome from all the advantages that the organization of such will take place in the city center of Apeldoorn. On the Zaltbomme Wijchen in Arnhem – the competition venuefor the first and an event brings with it – provides a broad support base. Market a podium and catwalk will be built, where l final phase. the teams will be presented to the public and the Many Gelderland volleyball clubs will also be media. Supported an dressed by students of the Fashion Academy in Arnhem the teams will present Thanks to this special link between host cities and involved in the 2022 FIVB Volleyball Women’s World themselves to the world as the beautiful and country teams, there is a bond between cities, Championship. Gelderland has 185 volleyball clubs. stylish athletes that they are. the local population and athletes. This will not No less than 21,055 inhabitants of Gelderland are only be noticeable in and around the hotels of the member of the Nevobo; one in six Dutch volleyball participating teams, but will be propagated by the players comes from this province. Through the entire municipality. Municipalities will take care of JOIN campaign, the Nevobo will let the population transporting the team to the play accommodation, come into contact with the sport in all of the and nearby fitness centers and local sports halls will Gelderland municipalities. This campaign includes be made available for practice. clinics at schools, a visit from internationals, a The Favourites volleyball playground, a company tournament, and In the run-up to the 2022 FIVB Volleyball Women’s management development at clubs.

26 27 Gelderland Epe

Nijkerk Apeldoor n

Zutphen Barneveld Hoenderlo Eerbeek Scherpenzeel o

Dieren Hengelo Ede Lichtenvord e Renkum Arnhem Doetinche Wageninge m Varssevel d n Zevenaar

Tiel Millingen Geldermalse Beuningen n Nijmegen Zaltbomme Wijchen l

104 P r ogr a m Program 1st phase: • Host city Arnhem (Gelredome) • 24 teams • Four pools of six teams • 15 matches per pool • 10 days • best four teams of each pool to the 2nd round • 1 or 2 rest days before start of 2nd round

2nd phase: • Host city in the Netherlands: Rotterdam (Ahoy) • Three host cities in other countries in Europe (to be selected by FIVB) • 16 teams • Two pools of eight • Results of 1st phase remain and count also in the second phase • 16 matches per pool • 4 competition days and 1 rest day • best three teams op each pool to the 3rd pool phase • 2 rest days before start of 3rd phase

3rd phase: • Host city Apeldoorn (Omnisport) • 6 teams • Two pools of three teams • 3 matches per pool • 3 competition days • best two teams of each pool go to semi finals • 2 rest days before semi finals

4th phase: • Host city Arnhem (Gelredome)

medal match, final

20 21 Was born as a brand And will be the best World Championships ever act as one Joop Alberda Technisch Directeur Nevobo Michel Everaert Directeur Evenementen & Sportontwikkeling Nevobo Fabio Azevedo General Director FIVB

Cadeautje!

Met 10 vrijwilligers van de club op 9 augustus naar de openingswedstrijd van het OKT van de Lange Mannen!

Je ontvangt een unieke bestelcode via de aftermailing Vervolg programma Tijdens de lunch in gesprek met experts over.. 11.45 - 12.45 Workshopronde 1 ▪ Fiscaliteit en BTW 12.45 - 14.00 Netwerklunch ▪ Privacy wetgeving 14.00 - 15.00 Workshopronde 2 ▪ Accommodatie zaken 15.15 - 16.15 Plenair 2 ▪ Challenge the boys 16.15 – 17.00 Borrel ▪ Gezondere kantine ▪ Trainersopleidingen ▪ Volleybaldirect.nl ACT AS ONE! Volleybalcongres 2019 #volleybalcongres Zucht.. Waarom moet ik dat Jaahaaa, ik heb je Hoezo is 180 euro Als jullie maar niet ALTIJD doen! welk gehoord voor een trui te raar gaan doen duur?

Mam, overdrijf niet Hoezo? Heb jij mijn... al Nou, dan geloof je Doe nou niet meteen zo.. gewassen? me niet zo boos

Weet jij waar Jahaa... Maar ik gebruik hem Dat doe ik morgen Ik kan er toch ook mijn...is? als wekker! wel. niets aan doen!

Rollende ogen He? Huh? Watte? Doe maar niet mam. Is er nog iets lekkers Kan je me niet even te eten? brengen?

Ik moet nieuwe Wat eten we? Doe ik straks Ik kom heus niet te O, vergeten volleybalschoenen Getver! laat Is jouw vereniging klaar voor de toekomst?! Stelling 1 De maatschappij is mondiger geworden, we laten vaker van ons horen als we het ergens niet mee eens zijn. Stelling 2 Wij als club/bestuur gaan regelmatig in gesprek met de jongeren Stelling 3 Presteren is het belangrijkste daarna komt het plezier Stelling 4 Sociale Media is HET medium om in contact te komen met jongeren Stelling 5 Als de jongeren het voor het zeggen hebben dan ziet onze sport er in de toekomst compleet anders uit Stelling 6 Onze vereniging is toekomstproof! 'Gympen op de vloer' Veel plezier en inspiratie!

#volleybalcongres