7 Secrets to the Crowdfunding Game

Do Not Duplicate

Disclaimer.

The information and forms contained in this book are designed to educate and inform the reader with respect to the process of crowd-sourcing. It is not offered as legal advice and should not be construed as such. It is offered for educational and informational purposes only. The authors strongly recommend that the readers engage an experienced entertainment attorney to guide them in their undertakings and any agreements entered into in relation thereto.

So many people launch their campaign for their film, web series or theatrical endeavor without really understanding the effort it takes to achieve the goal. Or for that matter, they don’t have a plan to ensure they hit their goal. Crossing your fingers and clicking the launch button is not the way to garner success.

We don't want you to fall short. We want you to get your project made. We want you to succeed!

The money is out there for your project. You just need a strategy to find it.

Now that you own this book, you have a surefire system to create any amount of money you need to get your project made.

In this book, we’ll go over step by step how to create a successful campaign on any crowdfunding platform. With our mathematical steps and creative ideas to WIN at the current wave of crowdfunding projects, you WILL hit your goal.

You’re not only going to learn step-by-step what to do, you’ll have a system to replicate your results.

You don’t have to go through the guessing and the hoping that your crowdfunding will be successful. We have removed the “hope” of hitting your goal. We’ve replaced it with tangible, daily assessments at every stage of the campaign to make certain your team’s success.

So whether you…

• Have never done a crowdfunding campaign before • Did one and didn’t hit the goal • Did one and you were successful but you have no idea how to replicate it

Follow our Seven Key Steps and you’ll raise $25K-$100K and create your dream.

Reinventing Films ©2013 2 Do Not Duplicate It’s now time to work smarter and get you 100% confident with every format of contacting your circle for money. Emailing, phoning, texting, you name it; we’ve even included templates and removed the guessing work of exactly what to say and write.

You will be playing at a different level of confidence and belief, and your career will never be the same again.

How to Use this Book

1. Read through the entire book to get an overview. 2. Print up the Crowdfunding Success Checklist at the back of the book. 3. Work linearly through the checklist with the book. 4. For an extra jolt of motivation, we highly recommend reading Grant Cardone’s 10x Rule. We have every member of our fundraising team read it, as well as this book, to get people on the same page. 

This book is your insurance that you will be successful.

Get ready to believe in yourself like you never have before and achieve your crowdfunding goal.

Now go be successful and may you never be the same again.

Chapter 1: It’s A Numbers Game. Let the numbers speak for themselves. We’ll show you exactly how.

Chapter 2: Attitude is the Best Indicator. Success begins in your mind and how you energetically connect with your team.

Chapter 3: Get in the Swing of Things. Fundraising is like riding a bicycle - once you get the wheels spinning, the momentum will carry you.

Chapter 4: Word Choice is Everything. Stop using words that diminish your power and money. Asking for money is challenging for most, don’t let the words you choose make your job even harder.

Chapter 5: Gratitude is Key. Thanking people in your journey will only bring in more money and positive momentum. Use the power of gratitude to your benefit.

Chapter 6: I’m excited …Now what do I do? Create a step-by-step system on each platform to expand your outreach and wallet. You MUST use every platform available to you in a structured and systematic approach to achieve your goal. We’ll spell it out for you.

Chapter 7: We've launched! How to Keep the Momentum Incentivize and motivate your team and donors once the newness wears off. You’re halfway through your campaign…we’ll show you how to keep it going and keep the money flowing.

Appendix: Not sure how to word your emails or posts or what to say on the phone? Never fear, this section is filed with examples and samples for you to build off of, as well as contracts for you to use.

Secret #1 It’s a Numbers Game

NUMBERS DON’T LIE

o It takes someone seeing something 7 times before they become cognizant of it; and that doesn’t even mean they’ll donate; it just means they are AWARE of you. It’s called the Marketing Rule of Seven. o Some will, some won’t. So what. Thank the ones that do, and wish the ones that don’t the best and thank them for their support anyway. o There is a percentage of everyone in your circle that will support you because of who YOU are whether they like the project or not. Remember that. o Simply put, the more people you reach out to the more success you’ll have. Keep taking action!

CREATE YOUR FUNDRAISING TEAM

o Build a Team. The more team members you have, the more money you will make. . For a film, webseries, or any other media campaign ranging between $25,000 and $100,000, you will need a team of anywhere from 4 to 12 people. Always err on the side of having more.

Reinventing Films ©2013 5 Do Not Duplicate . Every member should be under a contract for what they are required to raise for the production in order to receive either: • (A) Credit on the project (i.e., Associate Producer, etc.) • (B) Commission payment for an amount of money raised • (C) A role in the project • (D) Any combination thereof . Be very clear on what the commission structure is for your fundraising team when they hit their mark or fall short. But do everything in your power to make sure they don’t fall short. Win as a team.  • See Page 34 for the Commission Structure we use for our own fundraising teams . A Memorandum of Understanding is a standard contract that can be signed between the production and each fundraising team member so all parties are in complete agreement as to what is required. • We highly recommend using these to move forward with your team members. • This signed contract will avoid future disagreements and can be referred to if any problems arise. • See ‘Contracts’ at the end of this document for Samples

o Finding Team Members. . An initial email or post to attract possible team members can be done through your social networking circle. Working with people you trust is vital to have a successful campaign (and production.) . Initial Information sent out should relate to the time commitment (how long your campaign will run) and any pre-qualifiers such as materials to read to maintain success throughout. • See APPENDIX 1 for the post we created to find our fundraising team members. . Once you receive responses from interested parties, DO NOT bombard them with everything at once. Introduce them first to your script, trailer, synopsis or any other info on the project, as well as the commission structure or a description of whatever it is they will be getting for raising money. You must discover if the project is something THEY are passionate about. • Set up an additional phone call a day or two later to allow them to tell you if they are interested in the project. . Once you know they’re on board, now it’s time to have them sign the contract we discussed above.

Reinventing Films ©2013 6 Do Not Duplicate o Training Team Members. . Once they sign the contract, deliver them a step-by-step structure they will be following throughout the course of your campaign. Don’t just assemble team members and then say, “Good Luck.” • It is your responsibility to make sure your ENTIRE TEAM has the best chance at being successful. . Provide them with template emails, phone scripts, how you would like them to use social networking and all the info about your project. . Provide each fundraising team member with a Google Spreadsheet where they can fill in the donations that they pull into the campaign. • Each fundraiser is responsible for keeping track of their donations in order to get commissions and/or perks. Be clear with them on this and have it in their contract. o Some crowdfunding platforms provide an individual link for each team member and keeps track automatically of each individual’s donations. o This becomes extremely valuable as the reach of your campaign expands beyond your immediate circle. . If your team happens to live in the same area, arrange a meeting for everyone. This will allow your group to meet each other. • Seeing the power of the group is very motivating • If your group is spread out, set up a Google Hangout that will allow everyone to meet. . Go over strategies and be willing to listen to ideas FROM your team. This will allow you to work as a group, for the group. It will increase not only results, but enthusiasm and morale over the course of your campaign. . Run the campaign WITH your team. Lead by example, not just with orders. Be ethical; do what you say you are going to do.

o Setting Your EXACT Fundraising Goal . Run your numbers accordingly. If you need $20,000 for your project – o Does that include any post-production costs? o Does that include perk costs? o Does that include any crowdfunding commissions to your team? • See Reinventing Films Fundraising Commission Structure on page 34 . You MUST factor in those amounts and adjust your goal accordingly. . Over-shoot your goal every time. o Have someone who understands budgeting for your medium do a professional budget breakdown for you of costs. Don’t assume you know. This will save you a lot of money and frustration later. o No one ever said, “We’ve raised too much money and now we don’t know what to do!”

POWER & POSITIVITY o Your energy and enthusiasm in life are contagious. If you get excited about something so will they! o Turn it into a game. o The more fun you have with something, the more you will win at whatever you are tackling. Frustration and speed bumps are a natural in this great game. Turn it into a game to hit certain marks for the day and let your supporters in on the game. People want to be a part of your winning. They’ll feel that they are a part of the project AND your accomplishment for the day.

SUCCESSFUL STATEMENTS TO MAKE IT A GAME (AND INCLUDE YOUR SUPPORTERS)

O “I’m exactly $109 from hitting $7,500 and then I’m done for the day. Can you do that?” O “We need to hit $3,000 in the next hour and we’re $55 away. Can you get us to that goal? It would be an amazing help for me personally.” O (Humor ALWAYS Wins) “I will NOT give a lap dance to the person that pushes us over $2,000. You’re welcome.”

THE REALITY o In the beginning, as you talk to your friends and family, you’ll feel that everyone will just jump right in and help. Although we wish that to be true, it just isn’t the case. And that’s okay. o If you ask someone for $20, but they could have done $150, you’ve cost yourself $130 for the exact same amount of energy and effort it took to get the $20 donation. . Grant Cardone refers to the story in one of his bestselling books on closing a major investor for a non-profit organization that they had been trying to close for over a year. Grant asked how much the organization was asking for; $10,000 was the answer. Grant left the conversation and came back 15 minutes later with $150,000. What Grant discovered was that the investor wanted to donate, but wasn’t giving anything up till now because he didn’t think that $10,000 would DO anything. They weren’t asking him for the right amount to make a dent and actually help. The lesson: don’t ask for a LITTLE when you know A LOT is needed.

THE SNOWBALL EFFECT o Once the $100, $200, or $500 donations start rolling in, you’ll feel more and more comfortable asking for larger and larger amounts of money. That’s a fact. o Momentum is infectious. Do whatever it takes to keep the game alive. o The game is AS fun as YOU make it.

MAINTAIN YOUR POWER o Throughout the crowdfunding campaign, refrain from using phrases and words that give your power away, that are too humble, unsure, or apologetic. o People can feel your desperation, so use words that eliminate desperation and fear. Instead bring a sense of confidence and success.

PHRASES TO AVOID LIKE THE PLAGUE o “Give just a little”. o “Check out the link”. o “Click on our project and look it over”. o “Every little bit helps”. o “Even small amounts make a difference”. o “Can you do $5”?

FILL PEOPLE IN! o ALWAYS let people know HOW you are involved in the project. This includes every post you do in the social networking world as well. You must take ownership of the project.

Reinventing Films ©2013 11 Do Not Duplicate o Clear with management a production job title that you will use as a perk for the campaign and/or take ownership of title that you know you will incentivize you and your people. That’s why they’re on your team, right? Know that. Own that. Share that. . See the Reinventing Films Commissions Structure on page 34. When one of our team members has a goal to raise $3000 to receive an Associate Producer credit, we encourage them to own that title on Day 1. . This will help create credibility for each fundraising member and give each a stake in the project. . Their supporters are also more likely to donate if they know how their friend is involved. o Do NOT have your team members post . “I am just helping out.” . “I am on the fundraising team” . “It’s not my project – just check it out!” . None of these will motivate your team or their supporters.

THE GRATITUDE ATTITUDE o This could be THE MOST IMPORTANT section. Thanking people by tagging them, emailing them, and calling them cannot be overstated. o We suggest to never state the amount someone donated when thanking them, especially if posting on social networking.

BE PERSONAL AND PERSONABLE o When we had over 400 Kickstarter backers on a former project, most were FLOORED that we had individually emailed every single one of them “thanking” them for their donation and how it helped us with the project. o Thank you emails should NEVER be Copy/Paste or a simple one line. Genuinely thank people. The more you put into the thank you, the more you will get back out. o When we did this, most followed that ‘Thank You’ email by INCREASING their donation; some by as much as $100. o NOTE. THANK YOU emails are available for review in Appendix 2.

PEOPLE WANT TO BE A PART OF SOMETHING o We now spend upwards of $50 to go see a movie, and we leave with two hours of entertainment; or sometimes no enjoyment at all. Imagine how the 90,000+ backers feel about The Veronica Mars Project that was on Kickstarter in 2013. Over 5.7 million was raised so people could feel that they were a part of something. o Never underestimate the power of groups and gratitude.

In addition to team members thanking their people who donated, the team leader should send thank you emails to all people who donated.

In any crowdfunding game, it’s about hitting up as many people as possible, while making it as personal as possible.

Below is a guideline of EXACTLY what to do.

(All of the numbers we mention can be adjusted. Our numbers serve as an example of what can be done by a single team member.)

A. LIST OF 30.

ESTABLISH YOUR CORE TEAM OF 30 o EVERY fundraising team member needs to establish THEIR core team of 30 people. o Crowdfunding is not a go it alone venture. The more people you have working with you, the better off you’re going to be. So let’s build a core team of 30 amazing people. o Write down a list of your 30 closest friends; the kind that don’t blink when it comes to helping you. These can be immediate family or friends that you trust. Excel is the best program to compile your list. o Have the following columns: First Name, Last Name, Email, Phone, Status, On Board, Turned List In.

Reinventing Films ©2013 15 Do Not Duplicate o You will be reaching out to these 30 people and asking them for 20 names of THEIR closest friends who could potentially donate $30 to your project. o Why $30? $50 can be too much for some, and $20 is too low. $30 is a good middle ground and will also encourage higher donations. o Call or email all 30 people on your list. Be personable in the beginning of the conversation so you can establish your connection, and then move to the purpose of your call. They must know why it’s important to YOU, for them to care! o NOTE: Template phone calls and email texts can be found in APPENDIX 3A and 3B. o After the call or email to your 30 people, make sure to track the outcome and update your Status column in the Excel document. o In your status column keep track of what step you are on with them. (i.e. Sent email, Left Voicemail, 2nd Email, Facebook message, etc.) o Continue to follow up every 2 days until you get a response on the phone or email. o As you are tracking, you will also begin to notice where you are having more success – on the phone or email or FB. Recognize what platform works for you better. Just a good thing to note. o If someone on your list says no, delete them from your document and replace their name immediately with another and reach out to that person. o Be sure to thank them even though they said no. Never forget gratitude. This person can still donate to your project  o Remember that is a numbers game o Once someone agrees to give you a list of names, set a date 2 or 3 days later for them to confirm with you that their list is done. Have them email you their list. This promotes accountability. o Now you can mark your “On Board” column with a big YES! o Also have a column, “Turned List In”. Update that field with a big YES when they do that action o Thank everyone. You are enlisting the support of a huge amount of people. Make sure they know how thankful you are for their help.

UPDATE YOUR CORE TEAM OF 30 o Once the project is a few days away from launching, call or email everyone on your 30 list that have given you names of their 20. o Let them know you are getting close and how excited you are to have them on board your team and have their support. Again, enthusiasm is contagious! o Give them an email template to help them reach out to their 20 people once the campaign launches to ask for the $30 donation. o NOTE: An email template is located in Appendix 4.

LAUNCHING WITH YOUR CORE TEAM OF 30 o Obviously these 30 individuals will be your primary CORE group to keep in touch with. It helps build a support group behind you. o Email them the day of the launch and let them know the exact time that the crowdfunding is going live. Keep them excited. o Make sure to ask them to email or call their 20 as soon as the campaign is live o ALL of your 30 should financially donate as well. Don't forget that! o You will find that true supporters go ALL THE WAY with support, including posting, sharing, and contacting their friends. Ask for what you need and want from your core group. They will do it. o Make sure to follow up with your core group of 30 to get a progress report on their list of 20.

Team Leader

Fundraising Fundraising Fundraising Fundraising Team Member Team Member Team Member Team Member

Core Group Core Group Core Group Core Group of 30 of 30 of 30 of 30 People People People People

Each of the Each of the Each of the Each of the Core Group of Core Group of Core Group of Core Group of 30 reach out to 30 reach out to 30 reach out to 30 reach out to 20 People to 20 People to 20 People to 20 People to Donate Donate Donate Donate = = = = 600 people 600 people 600 people 600 people

With a Fundraising Team of only 4 people, you have just increased your potential outreach by 2400 people. It’s all in the numbers.

B. Platforms to Use in Asking for Money

DIRECT PHONE CALLS

There is something powerful about hearing someone’s voice. You can hear their passion. People want to work with passionate people. Use the phone when asking people for money.

o Eliminate the Fear . If speaking on the phone freaks you out, then you MUST do it. Don’t wait! Your fear will only percolate. Write a script for yourself to use so you can be more confident and comfortable. • NOTE: We have a phone script for you in Appendix 5 . Practice your phone pitch with your group. Have a powerful 2-3 sentence description of your project that would elicit YOU to donate. • Be sure to include the highest accolades of the project. Find your buzzwords. o i.e Awards any team member has won or been nominated for, any well known credits or highlighted previous experience . Know that you can do this! After all, business gets done on the phone.

o Leaving a Message . Tell them on the message that you are texting and/or emailing the link of the campaign to their phone right now; and then in the text, mention this is “per the voicemail” you just left them. . Almost everyone has a smart phone capable of doing the donation from his or her phone. Get it handled right then and don’t encourage “Doing it Once They Get Home.” People have lives and they will forget. This will cost additional time spent following up with them. . If you leave a message and someone does not return your call, call that person again in 2 or 3 days. Persistence is key.

FACEBOOK

Most of your money will come from Facebook. In our last crowdfunding campaign, 37% of our money came from Facebook. Using it strategically is vital.

o The Marketing Rule of 7. . Never think you’ve contacted someone too much if they haven’t done anything yet. It

Reinventing Films ©2013 19 Do Not Duplicate takes someone seeing a product SEVEN TIMES before they become aware of it. Use this statistic in your favor on FB! . Use Hootsuite and schedule 7-10 posts a day starting at 8 or 9am and posting every 2 hours. • Craft posts about the following. (Below is based on our campaign for our comic book franchise) o The Cast o The Crew o The Production Company o Comic books in general (Or whatever genre your project is in) o Fun comic book facts (Fun facts about a theme in your project) o Fun facts on villains (Fun facts about a theme in your project) • Humor, providing value, and giving credit to others should ALWAYS be considered in your posts. • NOTE: See Appendix 6 for example Facebook posts.

o The Basics . ALWAYS include your link to the crowdfunding campaign in any post. . People love pictures. Include photos wherever you can. We are visual creatures. If you have a trailer, crew or actor photos, set photos, pictures of any rewards, USE THEM. People like to see what’s going on. . Be prepared to post updates about the latest news on the project as well as milestones and goals hit over and above the 7-10 scheduled posts. • Never worry about posting too much. If you follow our tips you will be entertaining, providing value, and crediting others in your journey. No one will get sick of hearing about that. And if they do, they are not your people, remember that. . Always tag people in the posts you are crafting in the moment. It expands the outreach of the post. And it’s just nice  • If you have a high profile person attached to your project, get permission from them to tag them. . Always ASK permission to post to someone’s wall or page. . Make a list of 10-15 people in your circle who have huge FB followings that you can ask to post on their wall or page. • The more outreach you get the better. . Ask each person what he or she is comfortable with in terms of posting. • Posting 1-5 times a day on each wall or page would be ideal. • Some of our friends allowed us to post on their wall twice a day. Ask for what you want and see what happens. 

o FB Groups . If you're a member of a FB group, post there as well. • Don’t overdo it in groups as they tend to be specialized. You can post more on a wall or a page then in a group. o Once a day is good. • Don’t forget to interact with people in the groups as well. Posting is great, but interaction builds relationships and trust. • Join 5-10 more groups on FB that you can post in. o Research the comic book groups or whatever genre your project is in.  o There are FB groups for crowdfunding, web series, etc.

FACEBOOK INSTANT MESSAGE

A great tool that allows for direct contact with a person to ask them in THE moment to donate.

o Get Them to Do It Right NOW. . People on FB Instant Message are the ones that are more likely to help out in the moment because they are on their computers and probably not doing anything at the time. . A FB Instant Message is not something they can ignore, which can happen with emails. . The Facebook Instant Message window will give you a warning after about 20 messages, to Slow Down. That’s fine. The Facebook app on your smart phone has not currently caught up with this same warning. So, just transfer over and keep instant messaging friends.

o Ask For What You Need . Share with them the goal you are trying to hit today and ask for a specific amount of money. . Always add something to make it personal to them as well. . For example: • “Hey! Saw you were up and on FB and I’d like your help. Don’t know if you read on FB that I am the associate producer on Prey: The Beginning. It’s a new comic book franchise that I’m really excited about. It’s pretty incredible! We are $55 short of our fundraising goal today. Can you help me out? This project is opening up a whole new world for me as a producer. So excited! Let me know what you can do. I’m staying up until I hit my goal. ”

o Thank Them Immediately. . Ask to have them post on their wall about why they donated. • Let them know they HAVE to put something about why they donated. Almost none of THEIR friends will click on the link and donate if they don’t know WHY it’s important to the person they are connected to.

PERSONAL EMAILS

FB is your #1 tool to raise money, a personal emails is #2. In our last crowdfunding campaign, 25% of our money came from emails.

o Get Organized . Make a list of how you know people in your life (i.e. work, summer stock job, film world, family, people you took that trip with, etc.) . Craft email templates to each of your groups of friends, that you can copy and paste. . Send each email individually. NEVER BCC. • A mass email sent to your contacts with “Hey Friends” doesn’t make them feel special. • Copy and paste the template email to each person. Always add the person’s name and write something personal to them as well.

o Email Strategy . Send them an email BEFORE the campaign, asking for permission to include them in your campaign emails. Fill them in on what you'll be talking about and why it's important to you. If they agree, thank them. They will be seeing a lot of you in their inbox. . If they don't respond, add them anyway, and personally reach out to them halfway through the campaign to see if they've been receiving your info. An example from a former campaign: • Hey Mary! Checking in to see if you've been receiving my emails on "The Program". I'm working with an incredible team of artists. It would mean the world to me if you could donate $30 and share our campaign with your friends who'd be interested. With your $30 donation you’d get to read the script that I’m so excited about. . Never send just one email. • Send emails twice a week during the entire campaign. o Send at different times during the day, as some people are great with email on their lunch hour, some in the mornings and some late at night. It’s always in the follow up.  o See Appendix 7 for example emails.

Reinventing Films ©2013 22 Do Not Duplicate o Don't Assume Anything . In every email, state what to click, and where the link will take them. Reiterate what to do once they get there. Be redundant. Don't assume everyone is as comfortable with computers as you are. . Remind them to click a ‘reward.’ People will overlook this step. . Sometimes people want to donate a specific amount that is not a ‘reward’ amount for your campaign. (i.e. You have a reward for $150 and another for $400 but nothing in between, and someone wants to donate $250 to your campaign) • Let them know they can type in any donation amount as well. • Many people think donations are limited to the amounts set with rewards. We lost money from this. Assume they don't know.

TWITTER

The least of your money will come from Twitter but it is a vital component in playing the Marketing Rule of 7’s. Twitter is marketing; where emails, calls, and FB messaging have a more direct sales component.

o The Strategy . Use Hootsuite and schedule the same posts you created for Facebook, but schedule them at opposite times. • If one post is going out in the morning on FB, schedule it for the afternoon on Twitter. . Find 10-15 people you know on Twitter who have large followings and ask if you can tag them in your tweets. • Or better yet, if they will re-tweet all of yours.

o HashTags and Tagging . Always use the ‘@’ symbol and mention other people involved in the project in your tweets. . You should create hashtags for your project as well. • Example hashtags from our former campaigns: o #JoinTheProgram o #GetAssimilated o #scififans . Always use hashtags as words in your actual tweet. • Example: Our @PreyTheBeginning #film is helmed by #director @RyanHunterPhillips. #GetPurified

In this day and age, people tend to be more comfortable with text messages than direct phone calls.

o The Strategy . Just like FB Instant Message, text messaging in general is a more immediate way to ask for donations. People tend to respond to texts right away. • Always include the link to your campaign in the text message. • Never add the extra step of making them search for the link. They never will, trust us. . Make the text message personal to them. Even if it’s a template message, which we suggest to save time, always add a personal component to your text. . If you text them and don’t hear back within 24 hours, then text them again or try another to get in touch with them, i.e. phone, email, FB, etc

o Gratitude . When they text back that they just donated, or donated a few hours ago, thank them immediately . Thank them on the social networking platforms as well.

HOW MUCH MONEY ARE WE TALKING ABOUT?

Let’s look at some numbers of a team member on your fundraising campaign who has compiled their core team of 30. What are you looking at in terms of a monetary value donated to your campaign?

o “Optimistic” Example . 30 friends to each give a list . of 20 people = 600 people. . 600 people each doing $30 is $18,000

o “Realistic” Example - Though we dislike the term “realistic”, the percentage of support you will actually receive is around 4%. That’s right, FOUR. . 30 friends to each give you a list of 20 people = 600 people. . 4% of 600 people each doing $30 is $720 . Don’t be discouraged, just KNOW that and keep reading.

WANT TO PLAY A BETTER GAME?

o Make Your Group More Accountable. . Having your team of 30 “turn in” their lists, will allow you not only to inquire about specific individuals, but it will encourage your friend, who gave you that list, to make his/her group THE BEST! . When one of your core 30 people accomplish the goal of getting a donation from their entire list of 20 friends, let your entire team know that! • A little competition is good. And everyone wants bragging rights. • It’s also instant PR and a more positive appearance for the project. . Stay in contact with your group and ask about their progress and fill them in on yours. . Keep your eyes on the power of the group. Stay motivated. Numbers don’t lie. Stay the course and it will pay off.

o How Much Does Group Accountability Help? . Run the numbers. Instead of a 4% return: • Get 10%, which is $1800. • Get 20%, which is $3600…You get the idea!

Reinventing Films ©2013 25 Do Not Duplicate o How Much Can Your Group Make on Day One? . If this is your campaign and you have built a fundraising team of 10 people: • At 4% your campaign made $7,200. • At 10%, your campaign made $18,000. • At 20%, your campaign made $36,000.

THE GOOD NEWS

o Hey, Big Spender! . There are MANY people who will donate far more than $30! . Some will do $100, $200, $500 based on the rewards. • That obviously depends on YOU selling them the rewards, not leaving it up to them. • Example: If the DVD reward for your film was $50 and you get them to donate that, GREAT! But if a ticket to the premiere of your movie, which includes a DVD, is a $100 donation, convince them to buy a ticket. If ONE ticket is $100, you think they will only buy ONE? So you’re saying you always go to movies by YOURSELF…. interesting. . People will constantly surprise you. We’ve had acquaintances give $250 and close friends give $5. Rich family members gave us $50 and our poorest neighbors gave $250. o Keep asking, let the numbers and the percentages work in your favor and know you will always get more donations coming in if you do the work.

It’s a known fact that the most exciting times of the crowdfunding campaign are at the beginning and the end. Your biggest donation days will be at those times.

People donate right away because it’s new and exciting. People also wait until the very end because they love to see you hit the goal and they want to be the person that pushed you over. But truthfully, most people don’t believe you’ll actually hit your goal and will wait to donate UNTIL your halfway there or more. They are fashionably late to help because they wait to be convinced that you will succeed. So, if you know this, how can you work it in your favor?

HAVE A HUGE FIRST DAY!

o Start It Off Strong . Why is it important to get SO much at the beginning? Perception and PR. You want the PR of saying, • “We had a $7200 first day.” (Remember the 4%) • “We hit $1,000 in under 2 hours.” • “We did $500 in the first 10 minutes.” . This not only changes your group’s perception on the project and its success level, but also what information you post about the project.

Reinventing Films ©2013 27 Do Not Duplicate o Use Strong Language . Refer back to Secret #4 about the power of language. . Especially in the beginning, refrain from diminishing or dis-empowering language.

o Shock People . A big first day also shocks people into paying attention. . Make them realize that you, your project and your group are a force to be reckoned with.

WE’RE IN THE MIDDLE! OH NO! You must keep people excited once the newness wears off, and it’s something they’re seeing constantly. Trust us, brave group, do NOT falter.

o Remind People of Instant Rewards. . These are rewards that can be claimed instantaneously. Most rewards make supporters wait until the project is completed. This was a huge selling point for us and was very successful. The “Get it Now” is an American staple, USE IT! . Same Day Rewards for one of our campaigns included: concept art, the shooting script, the comic (mailed to them). Pretty much ANY reward where they don’t have to wait for the project to be completed.

o Create Accountability Partners . We already said that accountability in your group is key. Create accountability partnerships with other team members to keep each other motivated. • Check in with each other on a daily or weekly basis. • Text each other when you hit your goal and have big wins! o Example: I just closed a $250 donation, what have you done today?  . Push each other to do more. Having an accountability partner will not only make this more fun, but it’ll increase your numbers substantially. • Nathan successfully closed multiple people by telling them, with truth, that he was competing against a girl fundraiser to see who could push the campaign across $20,000 first. Based on this competition, his friends purposely donated, and contacted Nathan’s competing partner and said “Boys were better than Girls.” Nathan never grew up, what can we say. But we hit over $20K!

Reinventing Films ©2013 28 Do Not Duplicate o Specials! . Remember, this is your campaign. That’s the attitude you must adopt. . Have an idea for a “today only” special; run it by management, get it approved, and do it! • For example: Day 16 of the campaign - instead of the script being $25; if that’s what it’s selling for, have it be $16, (being day 16.) • TWO concept art pieces for the price of ONE, try that! • A woman, whom we didn’t even know running a comic book Kickstarter campaign was having trouble crossing her target at $45,000; she was at $42,000. We told her to email an update for a “today only” special. She was nervous about asking her backers for more money, another known myth that we’ll cover below. She used the excuse of tax day, because it was that time in April, to run a combination tax day special. Her 600+ backers, whom had ALREADY donated, donated AGAIN and pushed her over that mark in less than an hour. She emailed us the great news, donated money to our Kickstarter, and then posted about our project multiple times. . We’ve joked that at times we felt like Crazy Eddie selling a car at any cost. Truth be told, we were just having fun, playing the game and didn’t care what people thought. • The day Nathan turned 34, we did a $34 concept art and script special. We did over $500 in sales that day alone. Did people really want that concept art, or did they want an excuse to support Nathan? Yeah, you get it.

THE DONATE ONCE MYTH

o A Second Donation? Really? . People who support you once, will support you twice. . It’s harder to get new money than to upsell the people that gave you money already. • A friend did 3, that’s right 3 separate $50 donations towards our project because we came back to him and ASKED. He knew how important it was to us, and therefore went the extra mile to help. And on a final note, he

Reinventing Films ©2013 29 Do Not Duplicate also expressed interest in not only donating to our current project that we were doing, but posting about the project to his circle of friends. Remember, people care about you and want you to succeed. . We had over 700+ backers contribute towards one of our crowdfunding campaigns. That is now 700+ people who want to see us win. They will support again and again because the original goal for them was never about obtaining a concept art piece, or a movie script; it was about US. Your project is about YOU. Remember that.

CHANGE THE SCRIPT

o Keeping it Consistent But Fresh . Although continuity is important when showing a product numerous times, new information is extremely vital. . Pretend none of your friends have ever clicked on your campaign link. What new information can grab their attention? Or what old information can you re- package? • Example: Post a picture of the lead actor on FB. There’s going to be some friend of yours who never knew, because they never clicked on the link and discovered that you had them attached. Turns out, “so- and-so” was their favorite actor in that one movie, and then you thank them profusely when they donate.

o Give People a Reason Not a Command . Links that only say, “Check this out,” are not beneficial AT ALL. “Why should I?” If you are posting a trailer, WHO did the trailer? Give people more info! • Example: Trailer edited by Mike McGee. (Post a photo of Mike McGee). This not only PR’s your project, but it PR’s Mike and might even lead him to ask what he can do to help. You are promoting him, and he’ll in turn, want to promote you. . Never only tell people to check out the trailer! Why? Because they’ll watch it and be done. They did exactly what you asked. Ask for exactly what you WANT. And if you think, “Watch the trailer and donate to our project is enough,” it’s NOT.

o What Do You Post About? . Refer back to our section on Facebook posts and remember to provide value, humor and make it about other people on your team. . Ask your friends that donated WHY they did. And then repeat that successful action. . Ask a friend who visited your campaign and didn’t donate why they didn't. Not having money is never the reason. You will miss a great opportunity to find out

Reinventing Films ©2013 30 Do Not Duplicate what was missing in your approach or posts if you leave it at that. Dig deeper and find out what it would take for them to support you and in turn you will learn what to post.

THE FINAL DAYS

o If You’re Close to Hitting Your Goal - . It’s time to place a lot of pressure on your team to succeed because they’ve put in SO much work already. . Go the extra mile. Do whatever it takes to hit your goal. • If you’ve been posting 7 times a day, do 12. • If you’ve been sending 2 emails a week, send 5. • If you’ve been calling some people, go through your phone alphabetically and call EVERYONE! . Be creative. • Add new perks towards the end of the campaign that are extremely limited. This changes things up from what people expect. Make them high value and a win-win for your supporters. • On a former campaign we got a photographer to donate a headshot session. Someone grabbed that reward within 5 minutes for $399. The photographer got promoted, the donator got new headshots and we got the money. A win-win-win. • Run a “One Day Last Day” special to not only people who haven’t donated but to people who have. • Humor. Humor. Humor. You can never go wrong with adding some humor and keeping it light. • The countdown timer can be very valuable. • Post about x amount of days left. • Post about x amount of hours left. . Desperation might kick in, but don’t let it infiltrate your words. Stay empowered and refer back to Secret #4 on the power of words.

o I Hit My Goal Early! . Be warned, once you cross your goal, that might be it. People will think you’ve hit your goal and there’s no more to raise. • In one of our campaigns, we crossed our goal by $1. Yup, $1. We finally gained momentum again but we were stuck there for over 5 hours. . Refer back to the Change the Script section above to find new ways to get

o Commission Payout . Once the campaign is over, the team leader should check the Google donations documents of everyone on the fundraising team to make sure they are all filled in and accurate. . And of course, pay your people.

AFTER THE CAMPAIGN

o Don't forget to CELEBRATE . The celebration is a VITAL component and a well-deserved one. . Take the time and celebrate all that you have done.

o Acknowledge your team. . Gratitude. Gratitude. Gratitude. . Throw a party for your team. You all did this together!

o Keep your backers updated on any progress of your project. . They are a part of you team now as well. Treat them as such and fill them in. They got you where you are. . Send them pictures of your set, status on post-production, new crew or talent added to your production, etc. • People have no idea how long it takes to complete a project so make sure to keep them in the loop. . Remember, these backers supported you once. They will do it again.

In Closing

Choose to be successful. If you think it’s hard it will be hard. If you think no one will donate, guess what, they won’t. If you think you won’t hit your goal, chances are, you’re right.

Your job, oh fearless fundraiser, is to believe in YOU and your reason for doing it like you never have before. Keep the naysayers at bay. People will come out and judge you and say no. You know why? Because they are too afraid to do what you are doing. You are actually rocking them out of their comfort zone and people don’t like it. Too many people veer from their goal because friends weren’t supportive and they second-guess themselves. Don’t let that happen. Allow yourself to reach your fullest potential and never let anyone squash that.

Keep your eye on the prize. Maybe the prize for you is the Executive Producer credit, maybe it’s a line in the film, or maybe it’s $5K in commissions. See the big picture and know why you’re doing it. If you forget, call another fundraiser or the management team and get them to help reignite your passion. This life is full of ebbs and flows, as is your passion. Use each other to keep your passion moving forward to your common and individual goals. This can be a huge win-win, if you believe and stay the course.

Let’s be honest. It’s ONLY 45 days, or however long your campaign is. You know how fast that goes by? So from this moment on, commit fully to your team and let them know you will be by their side. Do everything that is laid out in this document and there will be no stopping you.

Accomplish your goal and may you never be the same again.

See You At The Top, Nathan Reid & Jodie Bentley

Reinventing Films Fundraising Commission Structure

We have all members of our Reinventing Films fundraising team(s), sign a contract that they agree to the following commission structure and will work for the duration of the crowdfunding campaign.

Money Raised 15% 20% 22.5% 25% 30% $1,000 $150 $2,000 $300 $3,000* $450 $4,000** $600 + $50 bonus $5,000*** $1,000 $6,000 $1,200 $7,000 $1,400 $7,500 $1,687.50 $8,000 $1,800 $9,000 $2,025 $10,000 $2,500 $11,000 $2,750 $12,000 $3,000 $13,000 $3,250 $14,000 $3,500 $15,000 $3,750 $16,000 $4,000 $17,000 $4,250 $18,000 $4,500 $19,000 $4,750 $20,000 $6,000

*Associate Producer credit comes at the $3000 mark. ** $4000: We give an additional $50 bonus when the $4000 mark is hit to keep people motivated. ***Executive Producer credit comes at the $5000 mark. Plus a 20% commission increase.

NOTE: If you’re creating your own campaign and building your own fundraising team, all the percentages and commissions above can obviously be changed to meet your needs.

Crowdfunding Sites

1. Kickstarter http://www.kickstarter.com/

Kickstarter collects a 5% fee from the project's funding total if a project is successfully funded. Additionally, payment processing fees generally work out to 3-5%.

If you don’t reach your goal, however, you get nothing.

NOTE – The “All or Nothing” tactic can be a great motivator, however, make sure you have a team that will see the project through to completion.

(There is a standard 14 Day hold on ALL money raised after your campaign ends. Factor this time in to make sure you have your money when you need it.)

2. Indiegogo http://www.indiegogo.com/

Indiegogo collects a 4% fee of the money you raise if you meet your goal or 9% if you do not meet your goal.

A word of note: Indiegogo has a feature that when you upload a picture into your media gallery, you have to then copy the picture, or the picture’s URL in order to successfully use it in your main project description. It’s an extra step, and frustrating at first; but once you get the hang of it, everything runs smoothly.

If supporters donate through Paypal, donations are immediately added to the campaign creator’s Paypal account. Paypal automatically takes a fee out and disperses money within 3-5 days.

(For Non-Paypal donations, there is a standard 14 Day hold on ALL money raised after your campaign ends. Factor this time in to make sure you have your money when you need it.)

Campaigns on Crowdtilt follow the All-or-Nothing rule pioneered by the Kickstarter models. If you don’t reach the tilt, you don’t get the money.

Note – “Tilt” refers to hitting your objective goal.

This site does NOT have rewards for donations. It is merely friends, family, or groups, helping you achieve whatever goal you set out for; weddings, cross country trip, helping a war veteran, etc.

Crowdtilt only pays if your campaign tilts. Starting a campaign is free. Campaign owners pay a fee of 2.5% if their campaign tilts. Contributors pay a credit card processing fee of 2.5%.

(From the site) “After you tilt,” funds from your campaign are sent via direct deposit, which usually takes 1 business day.

4. Seed and Spark http://www.seedandspark.com/

Seed and Spark allows supporters to purchase specific items of your campaign; (i.e. Cameras, Lighting, Car Rentals) and can put specific fund amounts towards that particular item. For example, $40 towards your $1,500 camera rental.

Seed&Spark takes an industry-standard 5% fee from the crowdfunding revenue. However, upon checkout, they offer funders an opportunity to add 5% to their order to cover the Seed and Spark fee on your behalf, and so far, 90% of supporters choose to do so.

Seed and Spark takes payment at the moment of funding and holds it in an escrow account (which means the money doesn't belong to them or to the filmmaker just yet). If a project reaches 80% of its WishList funding goal (the Green Light) by the end of the campaign, the funds are transferred to the filmmaker. If the project does not reach its fundraising goal, the funds are credited right back to whatever account/credit card your donators paid from within 72 hours of the close of the campaign.

They hold money in escrow because if the campaign is successful, you only have to think about your payment once. They don't contact you weeks after you've donated (Kickstarter) and say, "Remember that payment you said you'd make? Now you're making it." Look, stuff happens. Sometimes the $40 you have to give a campaign on Feb 10th gets eaten by life's expenses by Feb 28th. So to protect both you and the filmmaker from the burden of bounced payments, we take care of it at the moment of the transaction.

Reinventing Films ©2013 36 Do Not Duplicate Seed and Spark has other supporter benefits such as, members who donated specific items can earn points towards watching the completed film through the site. We suggest researching into this arena. They also have additional showcase platforms for your final film allowing people to pay to see it, aiding in the recoup of your money invested to shoot the film.

4. Free Funder http://www.freefunder.com/beta/

There are other crowdfunding platforms being created as we speak. FreeFunder.com is in it’s BETA testing and takes ZERO fees, period. We have been on an email chain with this company and this site, which is fully functional even in it’s BETA format, and looks EXTREMELY promising.

5. Fund Anything http://fundanything.com/en

FundAnything.com, an additional platform, is from one of the former heads of Indiegogo and is doing everything possible to gain exposure and new members. Their fees are similar to Indiegogo but have additional marketing features that they offer doing their best to compete with other platforms.

Please do additional research to understand these crowdfunding platforms and which one is best for you and your project.

1. Example Social Media Post to Recruit Fundraising Team Members (This was what we used on our campaign for Prey: The Beginning. This can also be an email.)

With the successful crowdfunding and filming of The Program, we are getting ready to launch our next project. The Program, raised over $50K by crowdfunding and Warner Brothers, Paramount and a producer on Transformers is tracking us, waiting to see the finished product.

Our next film Prey: The Beginning is a comic book franchise that our production company owns. It was ranked #3 on the independent comic list for 2 years and we already have a celebrity attachment.

What we are looking for is a team of 10-12 go-getters who are looking to build their resume with producer or executive producer credits AND get paid commission by being on our fundraising team. This was what we did with The Program and it was highly successful and a huge win-win for those involved. We even train you with successful techniques and tactics on sales and crowdfunding.

You must:

· Be self-motivated · Be a team player · Be willing to learn · Have a never-give-up attitude · Read 10X by Grant Cardone · Commit 45 days to our crowdfunding · Search for solutions, not problems · Be ready to be a part of something big!

If interested, email us at [email protected] with subject line “I’m Ready”. We are looking to launch our crowdfunding campaign by mid June.

Hi Steven,

(Begin with a line that has something to do with them personally before diving in to the rest of the text.)

I'm kind of excited to let my friends in on something I'm working on. I have jumped head first into producing films and landed my first film; a comic book adaptation of a best selling character, called Prey: The Beginning. I'm working with the other producers on a crowdfunding campaign to make this film a reality.

I’ve made a list of my close circle of friends whom I know I could count on to help make this thing happen. I wanted to know if you could make a list of 20 like-minded individuals, awesome artists, and friends and family in your circle, who would donate $30 towards my campaign. You don't even need to reach out to them right now, I just want to know if you could make that list for me. This is a massive campaign and I can't wait to head into production on the film.

I'll check back in with you in the next 2 days so we can talk about it.

This can only be possible because of how cool my circle of friends is and I really appreciate your help.

Here's the trailer of the project I'm producing. Can't wait to share this with your 20 awesome folks.

Trailer: https://www.youtube.com/watch?v=MOqVk2fzrNY

You are Awesome! Thanks Steven.

Hey (insert name), what's up?

(Establish back and forth dialogue catching up on what's new)

You have 10 minutes to talk now, right?

(If no) No worries, do you have a time later tonight you'll be available? (Get that time and then call them back at exactly that time)

(If yes) Sweet. Let me jump right in. So I decided to produce a film and my first film is a comic book franchise.

(Allow for reaction if there is one, and have back and forth on excitement of that!)

I'm going to email you the concept trailer for the character that shows the comic, video game, and world he lives in.

(Allow for back and forth on that info)

The production team that I've joined is taking the best selling comic book and doing a live action pitch.

So here's where I need my friend’s help. Considering we need to raise the money using crowdfunding, I'm talking with my friends about THEIR friends, the people sort of outside my immediate circle. I wanted to know if you could make a list, and actually write them down, of 20 extremely cool people that would donate $30 towards this project.

(Allow for back and forth answering any general questions about what the "list" entails)

Do you think you could have that list done in 2-3 days?

(Allow for answer)

(If no) (Close them on financially donating once you launch)

(If yes) "Sweet. Okay, super cool. I'll call you back on (2-3 days later time) and get that list from you. My God, thank you SO much".

(Allow for "Goodbye" pleasantries and then end the call)

4. Example Email Template for your 30 People to Reach out to their 20 for Donations. (This was what we used on our campaign for Prey: The Beginning)

Hello ______;

(Always address the person you are emailing by their name; No mass emails to everyone!)

As I'm sure you are aware, I’m very supportive of artists and the dreams they pursue. Having said that, I’ve been contacted by my good friend ______to help him/her by reaching out to some amazing friends of mine, to help his/her current project along. He/She is producing a live adaptation of a comic book that I think has a lot of potential. I was reaching out to you to see if you could donate $30 towards his/her campaign.

It really does mean the world to me to support my friends as I'm sure you've done in your life as well.

I would love to know the moment you've donated so I can send you a HUGE thank you.

The link is attached in this email. Thanks for helping me as I help my friends continue to be amazing artists.

Sincerely;

Hey ______, how are you?

(They answer)

(Establish a small back and forth)

Is this a good time to talk? Do you have 10 minutes?

(If No) - How about 5 minutes?

(If "No" on 5 minutes, set an EXACT time later that night to talk, wish them well, and call them AT THAT TIME. This establishes credibility)

(If Yes to 5 minutes, get it done in exactly that time!)

"Great, I'll make this super fast. I'm producing a film for a best selling comic book (this would be the place to add awards any team member has won or been nominated for, any well known credits, or highlighted previous experience) and wanted to know, considering we're doing a crowdfunding for this if you could support us with $50, can you do that?"

(Change this amount for wealthier friends - remember the $150,000 Grant Cardone story)

(Wait for an answer. Handle the "Yes" or the "No" with enthusiasm and a good attitude.)

If typical response is Money is Really Tight -

“I get it. Trust me, I do. But this is REALLY important to me. Not only am I producing the film but we're doing a double premiere of two high caliber movies and I get to walk the red carpet. $50 would be amazing and get my producing career going.”

(WAIT. Silence is Golden)

(If the response is "All right you talked me into it,” ask if they are on Facebook or near a computer and send them the link while you are on the phone. Don't get weak now, you are at the close. Finish the close and DO NOT leave it up to them.)

(Once they donate)

“Thank you, thank you, thank you. You are awesome. Would you be okay with posting a link to our campaign on your wall and typing in a sentence of why you donated?”

(Get them to do that. Follow up with a thank you TEXT or EMAIL right after they donate!)

Twitter: So many #scifi sub genres!! ow.ly/hzlFV Read the description for @TheProgram - which one are we? ow.ly/hzlIH

Iron Man 3 had cool #visualeffects. The #sci-fi #film @TheProgram could have the same #visualeffects guy...it's up to you.... ow.ly/hzlIH

100 top #Sci-Fi #films. ow.ly/hwUUy I bet @TheProgram will be one of them in a few years. ow.ly/hzlIH

Supporters to @THEPROGRAM will be integrated to #Cyborgs at no additional charge. ow.ly/hzlIH

This is pretty #funny - body count in #scifi movies! ow.ly/hzm7o How many will be there in @TheProgram? ow.ly/hzm8T

Just found this #Boston #sci-fi website. ow.ly/hzkXy They have a #filmfestival...have you joined @TheProgram? ow.ly/hzkYK

Facebook: One of our amazing supporters donated $250. We are now over $2,500! Pick up the SIGNED concept art or the screenplay and IMMEDIATELY receive that reward. Visit the Indiegogo and share our link with kind words of "why" you are a fan of sci-fi http://igg.me/p/371477/x/2834725

100 top Sci-Fi films. ow.ly/hwUUy I bet @TheProgram will be one of them in a few years. ow.ly/hzlIH $65 donation will get you concept art and bragging rights!

Hey night owls and West Coast peeps! We just hit over $2K on our post production campaign for The Program. Help us get some freakin' awesome visual effects. We are $177 away from hitting our daily goal of $2250. http://www.indiegogo.com/projects/the-program-vfx-and-post-production- fund/x/2840182

If you're a hardcore sci-fi fan, don't miss this opportunity to get an advance copy of the script for "The Program!" For a limited time only, when you contribute $30 to our Indiegogo campaign, you'll receive a copy of the screenplay, e-mailed to you on the same day! Now's your chance to get on the inside track & see what all the hype is about! Please visit http://ow.ly/jOPbe to contribute & #joinTheProgram TODAY!

Hey Rhonda!

Hope you and David are well. Just hung out with Sarah and were talking about you both and how great you are :)

Not sure if you read about it on FB, but I am producing my first film - The Program. The film is like mash up of Bourne Identity meets Total Recall. It's really cool. We're shooting in LA in April.

We have a kickass team –

• Marisol Nichols, Actress: “24”, CAN’T HARDLY WAIT, GCB • Kim Poirier, Actress: DAWN OF THE DEAD, MAD MEN • Ryan Hunter Phillips, Director: AICP Award-nominated commercial and narrative director • Mathew Lorenceau, Stunt Coordinator: IRON MAN 2, SPIDERMAN 4 • David Holden, Composer: TRANSFORMERS, I AM LEGEND • Jason Montgomery, Casting Director: X MEN, A GOOD DAY TO DIE HARD

This film will be used as studio pitch. My producing partner, Nathan Reid, has worked on 4 films in the past that all got studio deals. This is my shot to make a splash in LA when I move in July. (Yes I am moving and yes I am acting in the film too!!)

It would be incredible if you could donate $100 to our Kickstarter. We have some pretty awesome rewards including autographed concept art. Here's the link - http://www.kickstarter.com/projects/1095528012/the-program-sci-fi-short-0

Thanks for your help! Hope to see you soon.

Much Success, Jodie

Contracts

1. Sample Contract for Fundraising Team Members (The numbers used in this document are based on a 45-day campaign and our Reinventing Films Commission structure on page 34 and can be adjusted for your needs.)

MEMORANDUM OF UNDERSTANDING

To: Team Member From: (Production Team Info) Re: Project Title Date:

Dear Team Member;

We (The Production Team) are offering team members the financial opportunity, based on commission payment, on the short pitch film currently entitled, Prey: The Beginning. Team member is agreeing to the following terms listed below.

1. TEAM MEMBER will be working a CROWD FUNDING campaign for the film, Prey: The Beginning, for the duration of (45) days from the time of commencement. (A) Fundraising will be done through FACEBOOK PUBLIC RELATIONS, EMAILS, TWITTER, and PHONE CALLS in regards to “DONATIONS” towards our production needs, relating to the film. (B) CROWDFUNDING page will be designed so that each team member has LOG IN and PASSWORD information so that tracking of donations can be assessed for individual total amounts raised. Each team member will have their own custom link to assess donation “sources” for tracking. (C) Each team member is required to track his or her acquired “donations” from family and friends and report statistics in a Google document for verification of fundraising amount to authenticate commission payment.

2. Payment:

Each team member will be paid a (15%), fifteen percent commission, based on each ($1,000), One-Thousand Dollars, raised through selected Crowdfunding Site. Team members will have access to ALL “instant” rewards including the Script, Concept Art, and SIGNED memorabilia; all other rewards are based on a MAY 2014 delivery and shall not apply to team member’s responsibilities. (A) Upon acquisition of the first ($1,000) raised, a commission check of ($150), will be paid by bank check for payment confirmation. Bank check will take (5) business days for delivery and team member agrees to said timetable for delivery. Production or any of its production team, is not responsible for any taxes due on payment and leaves that responsibility to the desired team member.

Reinventing Films ©2013 48 Do Not Duplicate (B) Team Member agrees that payments are ONLY due upon each $1,000 raised. Payment percentages will not be due for any portion LESS THAN $1,000 increments. If team member decides to part ways with the production without achieving the first $1,000 mark, no payment is due for that said portion raised, or any amount raised. If team member, achieves their first $1,000 mark, receives said (15%) payment, but then leaves during the second, and does not achieve their “second” $1,000 mark, production is ONLY responsible for the first mark achieved. Once team member achieves their (3rd) $1,000 mark, totaling $3,000 raised for the production, team member acquires the “Associate Producer” credit. Once team member reaches the $4000 mark, team member will receive a $50 Bonus in addition to the (15%) commission. Should Team Member reach the $5000 mark, they will receive the “Executive Producer” credit and a pay increase to (20%) totaling a ($1000) commission payment. If team member decides to part ways with the fundraising team after achieving the said “Associate Producer” credit, production will pay the commission percentage on any amount raised between $3,000 and $4,000, if said team member leaves the fundraising group BEFORE the $4,000 mark is hit. All commission raises listed below in “INCENTIVE CONTINGENCY” apply to team members who stay on board and continue working the duration of the (45) commitment.

(C) A Microsoft Word Document, or Excel spreadsheet, will be due by said team member, upon the first $1,000 achieved and any $1,000 mark thereafter to “prove” said amount raised BEFORE payment is due. A Team Leader will be designated to the group and will provide production with approval for said deliver of commission payment.

This is done on a good-faith basis and is understood that not one individual associated with The Production Team, or the production itself is guaranteed in the feature film involvement; if by chance a studio decides to purchase the rights to the property. It is clear that not even the Production Team is guaranteed in the feature involvement beyond being the rights holders of the intellectual property.

INCENTIVE CONTINGENCY

1. Should Team Member attain (3) consecutive ($1,000) marks hit, totaling $3,000 raised for the film, Team Member will receive an ASSOCIATE PRODUCER credit in the film. 2. Should Team Member reach the $4000 mark, team member will receive a $50 Bonus in addition to the (15%) commission. 3. Should Team Member raise (5) consecutive ($1,000) marks, totaling $5,000 raised for the production, Team Member will receive an EXECUTIVE PRODUCER credit in the film, and said commission will raise to (20%) FOR THE ENTIRE AMOUNT raised, totaling $1000. 4. Team Member agrees that he/she received our commission sheet for amounts raised. He/She understands the commission payments listed above the $5,000 as well.

X______X______Production Title (date: ) Sign

X______X______Production Title (date: ) Print Name (date: )

2. Sample Contract for Securing Large investments for Projects (This is an example contract for investors under $50K. Investments over $50k, as well as any investment in general should be consulted by a lawyer. Please adjust this contract as per your needs.)

MEMORANDUM OF UNDERSTANDING

To: (Investor Name) From: Production Company Re: Film/Show Title Date:

Dear (Investor’s Name):

This will confirm the agreement (‘Agreement”) between (Production Company), owner ______, and you (“Investor”), ______, with respect to the property hereafter (“The Content”) currently entitled ______.

1. Investor is agreeing to invest ______for the Production (as defined below) financial needs of the project ______. For purposes hereof, “Production” needs means any combination of the following: Production, Cast, VFX, Sound, Scoring, ADR, Post Production, etc. and any other legitimate business purpose for the purpose of advancing the Project as mutually agreed upon by the Company and Investor.

2. Investor, upon immediate deliver of said ______investment, which will be received no later than (2) days after the signing of this contract;

(A) Shall be credited as: “Executive Producer” of the Project. (B) If Investor decides, due to other obligations or due to any reason(s) of his own nature, that he has no interest in being involved with the Project whatsoever, after deliver of ______investment, NO remuneration shall be due to Investor in regards to the full investment, except as set forth in paragraph 3 below.

3. Investor, will receive a ______ROI for the ______investment. (A) ROI total is a ______return (a ______profit), based on a ______investment. (B) This recoup shall be paid to Investor upon the sale of said Project, which is slated to be completed ______. No penalty will be assessed if Production gets delayed, however, production will do everything necessary to complete said project on schedule. (C) The parties agree that the Company must then have sufficient time to shop the Project ______, to studios for purchase, after post-production, currently slated for ______. (D) It is understood that there is no guarantee that the film will be sold, and this is an “investment” in a film/project.

Reinventing Films ©2013 50 Do Not Duplicate (E) Production Company, having written the story and screenplay, and having agreed with Investor all the foregoing, shall not be held liable for any remuneration due to Investor, other than the payments listed above, for the production period or anything to do with the Project.

Rights: It is understood that Company, under the United States Copyright Act of 1976; and Company shall be considered, forever and for all purposes throughout the universe, in any media whether known or hereafter developed, from the moment of creation, the author thereof and the sole copyright owner of the Material and the owner of all rights therein and of all proceeds derived there from and in connection therewith, with the right to make such changes therein and such uses and disposition thereof, in whole or in part, as Company may from time to time determine as the author and owner thereof.

Company Name: Investor:

X______X______

(Dated: )

Disclaimer.

Read the entire manual then print this page and begin your road to crowdfunding success.

Build Campaign (For Campaign Leaders)

❐ Have your project ready to go! ❐ Set your fundraising goal ❐ Research like-minded projects to see success level and perks given and cost of perks on the different crowdfunding sites ❐ Select crowdfunding site that is right for you ❐ Create crowdfunding profile with images, videos and description of project ❐ Create rewards and perk levels for your donators (don't forget instant rewards) ❐ Create FB fan page for your project ❐ Create Twitter account for your project ❐ Create Hootsuite account to connect your projects’ social networking sites and your personal sites for easier daily updating

Build Fundraising Team (For Campaign Leaders)

❐ Create a Commission and Perk Structure for your fundraising team ❐ Create a contract for your fundraising team ❐ Post a notice or send an email looking for fundraising team members ❐ Vet potential fundraising team members ❐ Have each fundraising team member sign a contract ❐ Train your fundraising team members ❐ Share the fundraising campaign in its pre-launch state with all team members ❐ Share all images, documents, scripts, etc., with team members

Create Your Core Group of 30 People (For Campaign Leaders & Fundraising Team Members)

❐ Create an Excel document of your core group of 30 people ❐ Contact your list of 30 people ❐ Confirm with your 30 people that they are giving you a list of 20 names ❐ Get the list of 20 names from your 30 people ❐ Give your 30 people a template email about donating to send to their 20 friends ❐ Contact your 30 people and motivate them for the campaign launch ❐ Reach out to your 30 people on day of launch to say when to GO!

❐ Set up a meeting with entire fundraising team to motivate and get ready to rock it! (Campaign Leaders Responsibility) ❐ Select accountability partner(s) to motivate you through the campaign ❐ Gather all photos and information about the campaign and save it on your computer ❐ Write template phone scripts, emails, and text messages asking for donations ❐ Create a week’s worth or more of FB & Twitter posts and schedule them in Hootsuite ❐ Make a list of 10-15 friends who have lots of friends or likes on FB ❐ Reach out to those 10-15 friends and ask about posting on their page or wall ❐ Join 5-10 groups on Facebook that you will be posting as well ❐ Make a list of 10-15 friends who have lots of followers on Twitter ❐ Reach out to those 10-15 friends who have a large Twitter following and ask if you can tag them in your tweets or if they can re-tweet your tweets ❐ Compile an email list of everyone you know segmented by how you know them ❐ Block out a chunk of time daily in your calendar to work on the campaign when it launches

Ready, Set, Go (For Campaign Leaders)

❐ Send your team a motivational email letting them know the specific day and time the campaign will launch ❐ LAUNCH CAMPAIGN!

Actions During Campaign (For Campaign Leaders & Fundraising Team Members)

❐ Keep enthusiasm going and use words to empower you. ❐ Follow up with your core group of 30 to see how they’re doing with their 20 friends and their donations ❐ Continue scheduling 7-10 posts on FB and Twitter a day ❐ Continue posting on friends FB walls, pages and groups ❐ Challenge yourself to ask for larger and larger donations of money ❐ Continually thank people as you go ❐ Continually send thank you emails to all who donate (Campaign Leaders Responsibility) ❐ Continue calling people for donations ❐ Continue text messaging people for donations ❐ Propose ideas for specials and other ways to pull in donations to campaign leader(s) ❐ Keep pushing instant rewards (people love instant gratification) ❐ Keep asking for the 2nd sale from your current donators ❐ Keep presenting people with new information on a daily basis

Actions During Final Days of Campaign (For Campaign Leaders & Fundraising Team Members)

❐ Go the extra mile and push on the last days like you never have before! ❐ Create a final special catered to all current backers ❐ Create any other final specials to generate large and small donations ❐ Craft countdown posts to campaign being done – keep people in the loop ❐ Connect with other fundraising team members and push each other ❐ Go alphabetically through your phone and call people who haven’t donated

End of Campaign (For Campaign Leaders & Fundraising Team Members)

❐ Hit your goal! ❐ Celebrate! Throw a party for your team. ❐ Send all your backers a “We did it!” thank you email ❐ Check Google donations documents of everyone on the fundraising team to make sure they are all filled in and accurate (Campaign Leaders Responsibility) ❐ Receive your money from crowdfunding site ❐ Deliver commission to your fundraising team members ❐ Create a kick-ass project!

About Us

Reinventing Films is an independent production company that specializes in high caliber and marketable short films that impact audiences and entertain society as a whole. It was Co-Founded by Nathan Reid and Jodie Bentley. We use the word integrity as one of our many company standards. To set a new goal in filmmaking where not only do we love what we do, but we love whom we work with and continue to work with as a company. High caliber, evocative short film projects is what we do.

Stay Connected: http://www.reinventingfilms.com https://www.facebook.com/ReinventingFilms https://twitter.com/ReinventingFilm

Co-Founders of Reinventing Films

Nathan Reid Jodie Bentley

Producer, Writer and Actor Producer and Actor