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INSIDE R &R ERA'S WILLIS DUFF Radio INTERVIEWED Page lU R &R RE- DEFINES THE PARALLELS Records Page 3 KALEIDOSCOPE NEWS THE INDUSTRY'S NEWSPAPER Page 3 VOL. 3, NUMBER 29 FRIDAY, JULY 25, 1975 WABC BROADCASTS TO RUSSIA The ABC Television Network scored a coup with a direct line into the Russian Soyuz control room in Moscow. The Russians have a habit of disconnecting the phone line if there is no audio on them. so ABC decided to run WABC programming on the line. The programming became so popular among those hearing it that the word spread fast, and dedications and requests were called in from Moscow. According to WABC's Rick Sklar the station is having their "$25,000 Buttons" made up in Russian and they'll ship them over for distribu- tion. Apparently the sensation of hearing American commercial radio was tremendous. Bootleg tapes of WABÇ, made from the control room at Soyuz were in demand. WABCYhad a translator from Columbia University work up the dedications and one liners. as New York and Moscow were treated to the most listened to rock station in our nation, (and in Russia) HENNES IS BACK IN ACTION Bill Hennes has announced he accepted the PD position at WNDE /Indianapolis. WNDE is currently a top 40 format, but in a very low rating position. Hennes noted that it would become an interesting market battle between WNDE and WIFE.BiIl will also be able to conduct outside consulting. He currently consults for WHNN /Sag- Maw and a few others. Hennes was formerly PD at CKLW. CHUCK KNAPP FIRES HIMSELF On Tuesday Chuck Knapp fired himself as program director of THANK YOU FRANK! KSTP /Minneapolis.Chuck told R &R that although he enjoyed being the ...for making RADIO & RECORDS one of the few newspapers PD he felt he could not cover all you read. By the way,congratulations on your new single "I the bases that -needed it and Believe I'm Gonna Love You." We noticed that it's surging up on continue doing a creative job in POP/MOR stations and it's also doing extremely well on key morning drive. Chuck felt it was KHJ And Mr. we'll more important to concentrate on rock stations like and WFIL. yes, Sinatra, his morning show at KSTP . and continue to bring you and the industry the most detailed news that's what he'll be doing. He and music information. And we'll always deliver it first, on noted "...getting up at 4am to do a Fridays. Sort of doing it, "our way." morning show and then working all day as a PD is too much." Chuck also does several freelance national commercials. No replace- ment had been named at press - time. MUMS RECORDS LEAVES CBS R &R has learned that MUMS Records is about to announce a new distribution affiliation other than CBS. We also were made aware that MUMS artists "Albert Hammond and Steppenwolf will remain with CBS and record on the the EPIC label. PITTMAN UPPED AT WMAQ Bob Pittman has been appointed Operations Manager of WMAQ/ Chicago. Pittman had been assis- tant PD. under Lee Sherwood. Pittman will continue his daily 3 -6pm air shift and handling of the music duties at the station. Continued on Page 16 The man who hit with "Mandy" and "It's A Miracle" is now exploding with more chart- hound magic!... LOOK AT THESE "MAGIC "JUMPS! 22-13 -9 WFIL 30-14 -10 WHBQ 27-10-3 WCOL 15-7 WHHY 13 -9 KDWB 18 -14 WMAK 18-13 KEEL 14 -3 WIBG 26 -18 WPGC DEBUT -34 WIRY DEBUT-21 KSTP From His Great Album BARRY MANILA )1V I CARRY M 1NIIOW Includes: I Could It Be Magic Sweet Lite Cloud Burst One OI These Days BARRA lIA111,OW IS ON HIS WAY AGAIN! ARISTA R0,R /Friday July 25, 1975 RADIO & RECORDS Page 3 RADIO RE- DEFINING THE PARALLELS The recent changes in Rock Radio have caused us to re-evaluate and re -define the Parallels. RADIO NEWS Because of longer playlists. dayparting and LP cut play, the former definitions that came about 2 years ago are no longer applicable. BASH KHJ FM held a promotion on the Ill the summer. all Super Today we must define a station by its position in the market, . KHJ /Los Angeles listeners Fourth of July that they la- summer winners will be eli- its ability to influence record sales in its market, and its are busy counting the number beled "'I he First Annual Free gible to win a pair.of new cars influence on other stations in its region and even nationally. of Beach Boys songs played Fourth." The neighboring city Irani the station. The new definitions are as follows: over a 14 day period in the of Monterey traditionally holds WINIT WEEKEND station's "Beach Boy Boat & u 4th Fireworks display over The 4th of July weekend, Parallel I: Major market stations (top 30 markets) that are' Buggie Bash." Winning count- Monterey Bay. This year. the WYXE /Madison held their format dominant`in 'their market and /or are the major sales ers will win a Beach Buggie & stations hired two of Central "All- America Winit Week- influence. These stations usually play under 35 records in total. a Motor Boat. Last weekend California's top rock groups to Prizes end." to the third caller Parallel II: Key stations outside the top 30 markets that are 93 KHJ announced they would play a free concert to increase after the Winit signal was in respective markets. and influence rack have "93 Winners In A Row" the regular audience. The re- format dominant their aired included America LP's buying patterns for their region. This category also will include the first 92 callers winning sult was a crowd that Mon- (all 5), and tickets to the Red, some major market stations that are not the dominant passes to the "Superbowl of terey Police called "just not White and Blue Wisconsin Motorcycle Racing." the 93rd possible to estimate!" The ratings /sales influence, but have demonstrated importance in State Championship Auto their respective markets. These stations will usually be won a new motorcycle. crowd surpassed those of the and Races. Patriotic safety programming 35 or less total current selections. WEDDING BELL BLUES famous Monterey Jazz Fest- drop -ins highlighted the begin- The long -lived nuptual bliss ival, Monterey Pop Festival, ning of a year of special Parallel III: All other reporting stations. This parallel will cover of Cher and Gregg Alhnan set and Grand Prix Auto Races. weekends, including features stations with long playlists. It also will cover secondary the stage for WLS /Chicago's WQXI /`JAWS' PROMOTION on the Bead's, Beach Boys, reporters that are not the format dominant station in their recent "Cher Wedding Kit" Stones. Who, 'California Music market but influence the market considerably. WQXI /Atlanta ties in with one giveaway. Call in winners won and more. of the biggest movies in the These new definitions still strive to keep a similiarity within a Cher I.P. a Gregg Allman LP. CALL THE BOOTH country in their "Jaws" prom- the individual Parallels. The similarities are now . on market and a box of "Minute Rice." 15Q/Two Rivers has put a otion. Listeners can "Put the dominance -within - the format and playlist size and rotation The 9th caller was taken each new twist on "Call -Out" type Bite on WQXI" by calling in at factor all combined. It will be the exception to have more than time iti siknifi the 9 days of contests. with their "Fantastic the shark [lifted one station from each market in the same Parallel. their marriage. The station the sound of Phone Booth Weekend." from the movie's soundtrack], We feel this new definition better reflects the changes in also asked listeners to call in They're calling phone booths qualifying them for the grand Contemporary Rock Radio, and allows for a better parallel to vote for their favorite around town. when someone prize of a swimming pool, between stations. artists. with a separate con- answers. the jock asks them along with trips to the locale test each hour. At the end of what time it is. winners an- ` Format dominance determined from April /May '75 of the movie in Florida. Quali- each hour. listeners could call swer Fantastic Phone Arbitron. fiers win Jaws Soundtrack "It's in to guess which artist was Booth time. right on 15Q," LP's. Jaws T- Shirts and passes on the top. winning a complote winning a watch valued at to the spine- tingler. catalog of the artist's LPs. At $50. the end of 20 innings. the PLEDGE TOTAL score Wets Elton John 18. Chi- EVENING WITH THE EAGLES WGOW /Chattanooga an- cago 2. KIOA /Des Moines listeners nounced that their recent are writing in to tell the CALIF. 4TH CELEBRATION Walk -A -Thon to benefit the station why they would like to March of Dimes raised over KDON /Salinas. in conjunc- "Spend An Evening With The tion with sister station KBEZ- $41.000 in pledges to the Eagles. The best reason will charity Im chauffered to dinner and WLS NATIONWIDE the Eagles concert there. Last WLS /Chicago will promote Radio & weekend they held the "KIOA the upcoming first annual New Picnic" with free rides. prizes England Folk Music Festival. Records and entertainment at a local Beginning last weekend. the amusement park. Publisher: Bob Wilson station is holding telephone SCORE A LID contests. soliciting listeners Editor: Mark Shipper WDRQ /Detroit has been from different states, with the handing out prizes in 2 clev- first caller from that state RADIO NEWS erly phrased contests.