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Celebrity Chefs As Brand and Their Cookbooks As Marketing
Celebrity Chefs as brand and their cookbooks as marketing communications This paper discusses how consumers understand and interpret celebrity chefs as brands and utilise the cookbooks as marketing communications of the benefits and values of the brand. It explores the literature around the concept of celebrity, identifying it as something which is consciously created with commercial intent to such an extent that to suggest celebrities become brands is not hyperbole (Turner, 2004). It discusses the celebrity chef: how they are created and their identity as marketing objects (Byrne et al, 2003). It discusses common constructions of the meaning of cookbooks as historical and cultural artefacts and as merchandise sold on the strength of their associated celebrity’s brand values (Brownlee & Hewer, 2007). The paper then discusses its findings against two research objectives: first to explore the meaning of celebrity chefs for consumers and second to suggest a mechanism of how this meaning is created. Using narrative analysis of qualitative interviews this paper suggests, that consumers understand and consume the celebrity chef brand in a more active and engaged way than traditional consumer goods brands can achieve. It also suggests, as a development from tradition views of cookbooks, that those written by the celebrity chef brands are acting as marketing communications for their brand values. Defining Celebrity Celebrity is much written about by social theorists (Marshall, 1997; Monaco, 1978) and as such there are many taxonomies of celebrity which Turner (2004) and discusses at some length in his work Most interesting for this work is the concept of the Star (Monaco, 1978), fame is achieved when their public persona eclipses their professional profile in the ways of Elizabeth Hurley or Paris Hilton. -
Soup & Salad Appetizers Dinner 5P-1A Daily Oak Fire Grill Classic
Dinner 5p-1a Daily 702.731.7410 Gordon’s 3 Course Dinner Soup & Salad Starter ONION & ALE SOUP 13.99 caramelized onion broth, gruyere, welsh rarebit CLASSIC CAESAR* romaine lettuce, parmesan, garlic CLASSIC CAESAR* 17.99 butter croutons w/crispy chicken 31.99 Wine Pairing – Triennes, Cinsault Blend, romaine lettuce, parmesan cheese, garlic butter Mediterranee croutons OR THE WEDGE SALAD 19.99 * baby iceberg, onions, tomatoes, egg, blue cheese ONION & ALE SOUP dressing, bacon, sherry vinaigrette caramelized onion broth, gruyere, welsh rarebit Wine Pairing – Gordon Ramsay Signature, Appetizers Sauvignon Blanc, Monterey Entrée POACHED SHRIMP COCKTAIL* 18.99 lemon vinaigrette, horseradish, cocktail sauce ROASTED BEEF WELLINGTON* mashed Yukon gold potatoes, TRUFFLE SPINACH & ARTICHOKE DIP 16.99 root vegetables, red wine demi havarti cheese, spinach, fried pita chips Wine Pairing – Gordon Ramsay Signature, Cabernet Sauvignon, Santa Cruz SHORT RIB KETTLE CHIP NACHOS 16.99 english cheddar sauce, pickled Dessert peppers, sour cream STICKY TOFFEE PUDDING MAINE LOBSTER & SHRIMP ROLLS 18.99* creamy vanilla ice cream, toffee sauce fresh lobster, shrimp, aioli Wine Pairing – Cockburns Fine Tawny Porto, Douro, Oporto 74.99 Oak Fire Grill Wine pairings for all courses additional 42.00 8 oz. SANTA CAROTA FILET MIGNON* 49.99 12 oz. PRIME NEW YORK STRIP STEAK* 55.99 Sides PEPPERCORN SAUCE 3.99 HOUSE STEAK SAUCE 3.99 BEARNAISE SAUCE* 3.99 WHITE CHEDDAR MASHED POTATOES 12.99 topped with chives GRILLED PUB BURGER* 26.99 english sharp cheddar, applewood GRILLED -
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Lane, S. and Fisher, S. (2015) 'The influence of celebrity chefs on a student population’, British Food Journal, 117 (2), pp. 614-628. Official URL: http://dx.doi.org/10.1108/BFJ-09-2013-0253 ResearchSPAce http://researchspace.bathspa.ac.uk/ This pre-published version is made available in accordance with publisher policies. Please cite only the published version using the reference above. Your access and use of this document is based on your acceptance of the ResearchSPAce Metadata and Data Policies, as well as applicable law:- https://researchspace.bathspa.ac.uk/policies.html Unless you accept the terms of these Policies in full, you do not have permission to download this document. This cover sheet may not be removed from the document. Please scroll down to view the document. The Influence of Celebrity Chefs on a Student Population 1. Introduction Celebrity is much written about by social theorists (McNamara, 2009; Ferri, 2010; Lawler, 2010) and as such there are many taxonomies of celebrity, which Turner (2010) discusses at length. The concept that celebrity is a ‘cultural formation that has a social function’ (Turner, 2010:11), and the contemporary significance of celebrity itself remains a key topic for debate (Couldry and Markham, 2007). Celebrities are considered as role models for millions of people, especially younger citizens (Couldry and Markham, 2007), who are the focus of this study. Pringle (2004:3) suggests that ‘celebrity sells’, and outlines the extent to which society becomes influenced by these figures due to their prevalence in everyday life. Becoming well-known public figures, where they have adversaries as well as fans (Henderson, 2011) celebrities have attracted significant literature, which is split on their benefit and detriment to society (Couldry and Markham, 2007). -
Gordon Ramsay Uncharted
SPECIAL PROMOTION SIX DESTINATIONS ONE CHEF “This stuff deserves to sit on the best tables of the world.” – GORDON RAMSAY; CHEF, STUDENT AND EXPLORER SPECIAL PROMOTION THIS MAGAZINE WAS PRODUCED BY NATIONAL GEOGRAPHIC CHANNEL IN PROMOTION OF THE SERIES GORDON RAMSAY: CONTENTS UNCHARTED PREMIERES SUNDAY JULY 21 10/9c FEATURE EMBARK EXPLORE WHERE IN 10THE WORLD is Gordon Ramsay cooking tonight? 18 UNCHARTED TRAVEL BITES We’ve collected travel stories and recipes LAOS inspired by Gordon’s (L to R) Yuta, Gordon culinary journey so that and Mr. Ten take you can embark on a spin on Mr. Ten’s your own. Bon appetit! souped-up ride. TRAVEL SERIES GORDON RAMSAY: ALASKA Discover 10 Secrets of UNCHARTED Glacial ice harvester Machu Picchu In his new series, Michelle Costello Gordon Ramsay mixes a Manhattan 10 Reasons to travels to six global with Gordon using ice Visit New Zealand destinations to learn they’ve just harvested from the locals. In from Tracy Arm Fjord 4THE PATH TO Go Inside the Labyrin- New Zealand, Peru, in Alaska. UNCHARTED thine Medina of Fez Morocco, Laos, Hawaii A rare look at Gordon and Alaska, he explores Ramsay as you’ve never Road Trip: Maui the culture, traditions seen him before. and cuisine the way See the Rich Spiritual and only he can — with PHOTOS LEFT TO RIGHT: ERNESTO BENAVIDES, Cultural Traditions of Laos some heart-pumping JON KROLL, MARK JOHNSON, adventure on the side. MARK EDWARD HARRIS Discover the DESIGN BY: Best of Anchorage MARY DUNNINGTON 2 GORDON RAMSAY: UNCHARTED SPECIAL PROMOTION 3 BY JILL K. -
Support What Hens Do Naturally, Free Range Egg Farmers Tell Chefs and Bakers
Support what hens do naturally, free range egg farmers tell chefs and bakers. Mary Berry, Jamie Oliver, Rick Stein and Raymond Blanc are among 50 celebrity chefs and high-profile bakers being asked by free range egg farmers to help end Britain’s obsession with large eggs. The British Free Range Egg Producers Association (BFREPA) says hens naturally lay a range of sizes and wants more shoppers to try a box of medium or mixed weight eggs rather than large. The organisation’s chairman, James Baxter, has written to high-profile chefs and bakers to ask them to throw their weight behind the campaign. In the letter he asks them to publicly support BFREPA’s message that bigger isn’t always better. He also asks for references to the size of eggs used in recipes to be removed wherever possible. “We are a nation of food lovers and that is driven on by the fantastic chefs and bakers we have in this country,” Mr Baxter said. “Free range eggs are a staple of British diets but shoppers have become obsessed with getting the biggest egg they can. “Egg size can be affected by a number of variables such as the weather, diet and light levels – as farmers bird welfare is our number one priority and we want to allow hens to lay what comes naturally. “We hope that these letters will resonate with chefs and bakers who are in positions of influence but, more importantly, care deeply about how food is produced.” Retailer promotions and a perceived sense of added value from consumers continues to drive demand for large eggs, but BFREPA says there is often very little difference between the sizes. -
QUIZ Sample Questions
Sample quiz questions: Fun Food Quiz 1: What meat is used in Glamorgan sausages? A: None they are made of cheese and leeks 2: What fruit is a cross between a blackberry and a red raspberry? A: Tayberry 3: What does the pasta Orecchiette get its name from? A: Orecchiette gets its name from their shape which resembles a small ear. 4: What is the name of the sauce base that is made by heating equal quantities of butter and flour together? A: Roux 5: What is Roquefort cheese traditionally made from? A: Ewe's milk 6: Which musician would sign off his name with ‘Red beans and ricely yours’? A: Louis Armstrong 7: Why might people with trypophobia be afraid of, or disgusted by crumpets? A: Because they are covered in closely packed holes 8: What gives orange wine its colour? A: The fermenting white grapes are left with their skins and seeds still attached from 4 days to over a year- a ‘non interventionist’ style of white winemaking using little to no additives sometimes not even yeast. 9: What is the name of Master Chef judge Monica Galetti’s London restaurant? A: Mere restaurant 10: Is Umeboshi - a/Japanese pickled plums b/Japanese freshwater eel d/ Japanese IPA A: Japanese pickled plums 11: What type of food interests a mycophagist? A: Mushrooms 12: What type of soup is made from calf’s head, seasonings and Madeira wine? A: Mock Turtle Soup 13: What is Agar-agar jelly made from? A: Seaweed Any questions? Call 0207 250 8271 or email Emma at [email protected] Sample quiz questions: Fun Food Quiz 14: Which ingredient has its own festival -
12-10-19 January 2020 Gazette35.Indd
January 2020 Vol. 7, Number 10 A Life Plan Continuing Care Retirement Community Published Monthly by John Knox Village • 651 S.W. Sixth Street, Pompano Beach, Florida 33060 IN THIS MONTH’S ISSUE Cookbooks Have Been A Hot Read Chef Mark’s In Good Taste Recipe ........................ 3 Since The Beginning Book Review ....................... 3 JKVConnect ......................... 4 Beward Of Scams ............... 4 Visit Us In January ............. 5 Where Possibility Plays ...... 6 Taste Of The Good Life ...... 7 South Florida Events, Shows & Arts ....................... 8 Two of the most recent icons of cooking and cookbooks. Julia Childs on the left, and Martha Stewart right. Images source: Alamy. ArtSage Alliance Events ...... 8 People who love to eat, are always warmth of a chicken noodle soup recipe. The Doctor Is In ................. 9 I was wondering why so many are fascinated with cook- the best people. – Julia Child books while reading William Sitwell’s book, “A History of Food in 100 Recipes.” It’s a well-researched, fun romp Live In Style ........................ 9 t might be a strange hobby to Nona Cree Smith through the history of food. Although Sitwell mentions more some, but there are millions of I than 100 recipes, he describes the cooking methods, cooks Gazette Contributor us, and the numbers are growing. and authors he considers to be the most exciting or amus- We’re the slightly dotty people who ing, like the first “recipe” painted on a wall of a Luxor tomb, enjoy recipe reading as much as a good book or story. We around 1319 B.C., which shows Ancient Egyptian bread mak- avidly search for old cookbooks, rummage through second- ing. -
Snacks Sweets Specialties
SNACKS SOUP & SALADS SWEETS Brown Butter Caramel Pecan Shake 9 Beer Battered Onion Rings V 9 Cheddar Ale Soup 9 brown butter ice cream, candied pecan parmigiano-reggiano, chipotle ketchup, crispy parma ham, pretzel croutons, shortbread crumble cheddar ranch dip crispy onion, fresh chives Kettle Chip Nachos 12 Crème Brûlée Shake 9 shredded corned beef, short rib, sour cream, Baby Black Kale Apple Caesar Salad 13 chocolate or oreo milkshake with a english cheddar cheese sauce frisee, baby black kale, romaine lettuce, shaved crème brûlée top radishes, pecorino romano, petit croutons Hellfire Chicken Wings 14 tangy hellfire blue cheese wings Chocolate Caramel Tart 7 Wheatberry-Quinoa Salad 14 milk chocolate cream, hazelnut ice cream, wheatberries, white quinoa, dried fruit, hazelnut crunch, milk chocolate Mushroom Poutine 13 spring onions, radishes, sherry vinaigrette, gravy, duck bacon, cheese curds, avocado vinegar pickles White and Milk Chocolate Parfait 7 berries, lemon caramel, oatmeal streusel, V Hummus 10 Curried Shrimp Salad 15 shortbread cookies flat bread, veggie sticks curry marinated and grilled shrimp, assorted GF - without flat bread greens, toasted almonds, red and green apples Blood Orange Creamsicle 7 *Ahi Tuna Sliders 14 crème brûlée center ahi tuna, sriracha mayo, cabbage, ponzu, crispy onion, jalapeño aïoli FRIES Chicken Saltimbocca Sliders 14 parma ham, sage, lemon aïoli, arugula Truffle Parmesan Fries GF 11 Just Fries GF 8 Chips with Curry Sauce V 8 hand cut fries, tomato curry dipping sauce Sweet Potato Fries 9 BURGERS -
Elizabeth David Summary Elizabeth David
Elizabeth David Summary Elizabeth David (26.12.1913 – 22.5.1992) is well-known as an influential cookery writer. Born into an upper-class family, she was rebellious and restless. She defied conventions and in 1939 travelled across Europe with a married lover. As World War 2 broke out, they had to flee the advancing German army. After the war and back in England, she started publishing magazine articles and books. These introduced readers to a world of food and eating so different to that experienced during the recent wartime austerity. Early life and education Elizabeth David was born Elizabeth Gwynne at Wootton Manor, near Polegate and christened at St Peter’s, Folkington. Her father Rupert Gwynne was Conservative MP for Eastbourne (1911 – 1924) and her mother Stella Ridley was the daughter of Viscount Ridley. Initially, Elizabeth and her three sisters were educated at home, but when their father died suddenly in 1924, the two oldest (Priscilla and Elizabeth) were sent away to boarding school although both possibly spent a short time in Eastbourne schools1. A younger sister went to Moira House. At 16, Elizabeth’s mother arranged for her to live in Paris with a French family and to study French language, literature and history at the Sorbonne.2 After eighteen months in Paris, Elizabeth’s mother sent her to Munich to learn German and to continue painting studies, living with an aristocratic German family.3 Personal History 1932 - 1946 Elizabeth returned to England and started to teach herself to cook. Until then she had always lived in houses with servants but now was fending for herself while trying to become an actress.4 She joined the Oxford Repertory Company and later the Regents Park Open Air Theatre and had small parts in a number of productions. -
Food Library Book Index Contents
1 Food Library Book Index Contents Introductions: ........................................................................................................................................... 3 All About Bees: ........................................................................................................................................ 7 Growing It All, With Abundance: ............................................................................................................. 9 Food & Applications for Health: ............................................................................................................ 16 Acts & Arts of Preserving, Fermenting, Pickling, Smoking, Curing, & Fire: .......................................... 19 Foragers Guides: .................................................................................................................................. 22 Mushroom Guides & Things:................................................................................................................. 23 Growing & Understanding Fruits: .......................................................................................................... 24 Stories of Food, People, Flavours, History Understanding something Other: ................................ 25 Food Theory & Teaching: Includes Butchery ........................................................................................ 28 Cooking With Recipes: ......................................................................................................................... -
From the Library of Christopher Hogwood
from the library of christopher hogwood books & manuscripts on food & drink BERNARD QUARITCH LTD 40 SOUTH AUDLEY STREET, LONDON W1K 2PR +44 (0)20 7297 4888 [email protected] www.quaritch.com For enquiries about this catalogue, please contact: Mark James ([email protected]) or Anke Timmermann ([email protected]) important notice: Items marked with an * are subject to VAT within the EU Bankers: Barclays Bank PLC, 1 Churchill Place, London E14 5HP Sort code: 20-65-82 Swift code: BARCGB22 Sterling account IBAN: GB98 BARC 206582 10511722 Euro account IBAN: GB30 BARC 206582 45447011 US Dollar account IBAN: GB46 BARC 206582 63992444 VAT number: GB 840 1358 54 Mastercard, Visa and American Express accepted. Cheques should be made payable to: Bernard Quaritch Limited © Bernard Quaritch Ltd 2016 from the library of christopher hogwood books & manuscripts on food & drink introduction & biography the seventeenth century ………………………………….. items 8- the eighteenth century ………………………………...…. items 80- 74 the nineteenth century …………………………………… items 7 - modern cooking ……………………………………..……. items 7- 6 index & bibliography BERNARD QUARITCH LIMITED ∙ antiquarian booksellers since 847 ∙ list 2086/85 christopher hogwood cbe (8 78- 2087 Throughout his 50-year career, conductor, musicologist and keyboard player Christopher Hogwood applied his synthesis of scholarship and performance with enormous artistic and popular success. Spearheading the movement that became known as ‘historically-informed performance’, he promoted it to the mainstream through his work on 17th- and 18th-century repertoire with the Academy of Ancient Music, and went on to apply its principles to music of all periods with the world’s leading symphony orchestras and opera houses. -
For Al Them That Delight in Cookery”: the Production and Use of Cookery Books in England, 1300–1600
“For al them that delight in Cookery”: The Production and Use of Cookery Books in England, 1300–1600 DISSERTATION Presented in Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy in the Graduate School of The Ohio State University By Sarah Peters Kernan Graduate Program in History The Ohio State University 2016 Dissertation Committee: Daniel Hobbins, PhD, Dissertation Advisor Alison Beach, PhD, Program Advisor Christopher Otter, PhD Copyrighted by Sarah Peters Kernan 2016 ABSTRACT Through an examination of the codicological and bibliographical features of manuscript and print cookbooks produced between 1300 and 1600, I offer a narrative of the early history of English cookeries, their readers, and their producers. The success of the genre was due, in part, to its flexibility. Cookbooks could be used in multiple ways in and out of the kitchen. Furthermore, I examine the shift from manuscript to print through the lens of cookbooks. I argue that an audience for early English printed cookbooks was already in place prior to the introduction of print. The audience for cookeries in England grew steadily over the course of three hundred years, incorporating new readers who spanned class and gender divides. The expanding audience in turn propelled new cookbook production. The transition from script to print provides the backdrop for the genre’s development. First examining late medieval cookbooks as technical literature, I posit that many of these texts were used in contemporary kitchens. Some of the earliest English cookbooks, manuscript rolls, served as aides-mémoires for kitchen staff in great households. Other early manuscript cookbooks were instructional texts, used by cooks in medieval kitchens.