On the Big Screen for One Night, ``Spirit of the Marathon'' Follows Six Runners on Their Inspirational Journeys to Reach the Finish Line

December 19, 2007

National CineMedia's Fathom, Active.com and Wasserman Media Group Present Marathon Documentary in More than 460 Select Movie Theatres Nationwide

CENTENNIAL, Colo., Dec 19, 2007 (BUSINESS WIRE) -- To many runners, a marathon is measured by much more than miles, kilometers or the hours it takes to complete - it's measured by sweat, blisters and perseverance, as well as physical and mental endurance. The documentary, "Spirit of the Marathon," captures the individual journeys six runners take to prepare for and ultimately face the challenge of the Chicago Marathon in an extraordinary theatre event that portrays the drama of the famed 26.2 mile race. More than a sports event , "Spirit of the Marathon" is an inspirational journey with unique, theatre-only features that will be embraced by runners and non-runners alike.

National CineMedia's (NCM) Fathom, in partnership with Active.com, an online community of the Active Network, and Wasserman Media Group, is proud to present "Spirit of the Marathon" on the big screen in high-definition with Cinema Surround Sound on Thursday, January 24th at 7:30 p.m. local time to more than 460 participating AMC Entertainment Inc., Cinemark USA Inc., Goodrich Quality Theaters, Marcus Theatres, National Amusements and Regal Entertainment Group movie theatres and the Penn Cinema (Lititz, PA) performing arts center through NCM's Digital Broadcast Network.

A "Behind-the-Scenes" featurette produced specifically for - and shown only at this one-night event - includes interviews with the director and producers as well as marathon veterans reminiscing about their first marathon experiences. The featurette highlights deleted scenes, dramatic race footage and previews the upcoming 2008 Olympics with a Q&A session with Olympians Deena Kastor and Ryan Hall.

Tickets for this special one-time-only event are available at presenting theatre box offices and online at www.FathomEvents.com. For a complete list of presenting theatre locations and prices please visit the website.

Four years in the making, "Spirit of the Marathon" is the collaborative effort of three-time Academy Award winner Mark Jonathan Harris, Telly Award winner and marathon runner Jon Dunham and producer/marathoner Gwendolen Twist. Filmed on four continents, the movie brings together a diverse cast of amateur athletes and marathon veterans including:

-- Deena Kastor - 2004 Olympic Bronze Medalist - As a professional runner for more than a decade, Deena has set numerous American and world records but never attained a marathon victory. A 2004 Olympic Bronze medalist in the women's marathon, Deena set her marathon sights on the Chicago Marathon before trying out for the 2008 Olympic Games.

-- Leah Caille - First-time Marathoner - Picking up the pieces from her failed marriage, single-mother Leah found herself at an all-time low. Leah regained health and happiness by joining a running program and completing many races before deciding to train for and run the Chicago Marathon.

-- Gerald "Jerry" Meyers - Four-time Marathoner - Jerry has been a runner since the 1970s but never ran a marathon until he was 65. He races in the Chicago Marathon at 70 years old with his 40-year-old daughter who was inspired to train for the marathon by her father's marathon accomplishments.

-- Daniel Njenga - World Class Marathoner - A native of Nyahururu, Kenya, Daniel lives and trains in Japan where he is a two- time winner of the Tokyo International Marathon. Daniel has finished in the top three in the Chicago Marathon for six consecutive years with a personal best of 2:06:16 which ranks him as one of the all-time fastest runners in the world.

-- Lori O'Connor - First-time Marathoner - Lori, a Northwestern University student persuing her doctorate in sociology, trained for four months to race in the Chicago Marathon while raising funds for Genesis of Pittsburgh, the non-profit adoption agency that matched her with a family as an infant.

-- Ryan Bradley - Boston Marathon Hopeful - Ryan's participation in and completion of the Chicago Marathon will ultimately help him reach his goal of running in the Boston Marathon - a goal he previously missed by 11 seconds. Cameras follow Ryan as he trains for the Chicago Marathon and ultimately experiences the marathon in a way he never imagined.

"It was a thrill to be a part of 'Spirit of the Marathon' and even more exciting to see the essence of this great sport captured so beautifully," said Deena Kastor, 2004 Olympic Bronze Medalist and featured runner. "It is my greatest hope that millions will relate to 'Spirit of the Marathon' and that many more be inspired by it."

"NCM Fathom is excited to partner with Wasserman Media Group to bring this inspirational and educational theatre event to the big screen following its recognition at the Chicago International Film Festival," said Dan Diamond, vice president of NCM Fathom. "'Spirit of the Marathon' is an event that will connect young and old, those who run and those who don't. It is a powerful experience for all."

About National CineMedia, Inc.

National CineMedia (NCM) LLC operates the largest digital in-theatre network in North America through long-term agreements with its founding members, AMC Entertainment Inc., Cinemark USA Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), the three largest theatre operators in the U.S., and through multi-year agreements with several other theatre operators. NCM LLC produces and distributes its FirstLook pre feature program; cinema and lobby advertising products; comprehensive meeting and event services and other entertainment programming content. NCM LLC's national network includes over 14,400 screens of which over 12,600 are part of the Company's Digital Content Network (DCN). NCM LLC's DCN covers 164 Designated Market Areas(R) (49 of the top 50). During 2006 and the nine months ended September 27, 2007, approximately 550 million and 423 million patrons, respectively, attended movies shown in theatres owned by the NCM LLC founding members (excluding Loews). National CineMedia, Inc. (NASDAQ: NCMI) owns a 44.8% interest in and is the managing member of NCM LLC. For additional information, visit www.ncm.com or www.FathomEvents.com.

About Wasserman Media Group

Wasserman Media Group (WMG) is a worldwide leader in sports management, marketing and content. WMG is also the holding company for the Los Angeles Avengers of the Arena Football League. More information about WMG and its businesses is available at www.wmgllc.com.

About Active.com

Active.com is the leading online community for people who want to discover, learn about, share, register for and ultimately participate in activities about which they are passionate. Active.com is a community of The Active Network, a leading provider of application services technology and marketing access to community service organizations. The company's solutions help organizations improve customer service capabilities, increase revenues, and reduce the cost and complexity of managing and marketing activities and events. For more information, please visit www.ActiveNetwork.com or call 1-888-543-7223.

SOURCE: National CineMedia

National CineMedia Michelle Portillo or Amy Jane Finnerty 303-792-8651 / 212-931-8117 [email protected] / [email protected] or Scoop Marketing for National CineMedia Hannah Kampf or Eve Samuels 213-639-6159 / 213-639-6166 [email protected] / [email protected] or The Active Network Tina Wilmott, 858-964-3813 [email protected] or Spirit of the Marathon (Land of the Gods LLC) Melissa Leggett, 213-625-1801 [email protected] or Wasserman Media Group Lauren Smith, 310-407-0293 [email protected]

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